enabling channelsenabling services

Who we are what we offer

the platform

delivering innovative, well-architectured solutions to maximise potential value

Crown Interactive delivers innovative, cost-effective, service aggregation solutions to the Telecom, Media and Technology-based sectors. Starting in 2005, this London-based business has gained ground-breaking expertise in integrating business systems with evolving information technology. Based on the local demands of emerging markets, a new operation has been launched with its head office in Lagos, Nigeria. Our uniquely qualified and highly skilled team includes a diverse make-up of Nigerian and international technology professionals. The company is guided by our operating principles of professionalism, integrity, efficiency, innovation, and unsurpassed customer service.

Crown Interactive has exclusive rights to a world-class Service Aggregator platform in Nigeria using the cutting edge Infonova Business Support Systems (BSS) platform. The service offering includes comprehensive order-to-cash services for local and international service providers who are seeking to outsource their business support systems with a minimum of capital expenditure.

Additionally, Crown Interactive has established a Nigerian-based products operation with exclusive distribution rights to provide highly innovative 3G data and voice Customer Premise Equipment (CPE) for individual consumers and small-to-medium businesses.

Whether you are a channel partner (such as a retail outlet) or a service provider, we can help you to see the benefits of our services and products. We can provide services and devices for telecommunications companies, ISPs, media providers, utility service providers and device manufacturers, just to mention just a few. If you have a customer base that you provide services to, our system can help you to grow your business and increase your average revenue per customer. With our help, you can increase your average revenue from your existing customer base and also increase your customer base itself in a cost effective way, which can reduce overheads and increase your efficiency. For the residential customer (as well as business users), we offer 3G data and voice equipment.

Crown Interactive exclusively offers Infonova’s multi-tenant OnDemand Next Generation Business Support Systems (BSS) to the Nigerian market. This platform provides easy collaboration between service providers and channel partners.

Service Providers can now increase their access to market by collaborating much easier with other service providers

SPServiceProvider

Mobile Digital TV Internet Insurance Antivirus Devices Storage Applications

Channel Partners increasing the average revenue per customeras they can sell more services to my existing customer

CPChannel Partners

SP Contact Centers Banks Companies Post

OfficeRetail

OutletsPetrol

Stations

CI Crown

Interactive

Platform &Business

Mgmt.ProductMgmt.

OrderMgmt. Billing FinanceCustomer

Mgmt.

CI bundles and ochestrates services available made available for multiple service providers

| | | | | | |

our solution

Our Convergence OnDemand platform (outlined in the image above) facilitates the following:

Service Convergence: A provider able to use their network to provide several services that will usually have required separate networks can use Infonova OnDemand to release these services to market very quickly.

Network Convergence: A common standard allows seamless migration across different network. Our solution is well-placed to enable service providers to offer easy switching to their customers. Number portability is fully introduced.

Corporate Convergence: In the case of mergers, acquisitions, and the introduction of Tier 2 and Tier 3 providers, all are able to offer multiple services across different sectors via the Infonova OnDemand platform.

Further details about our platform are available from our website or by contacting Crown Interactive directly (please see our contact details at the end of this brochure or online).

Our solution enables channels and services, as shown in the image below and introduced in the paragraphs that follow:

Convergene On Demand

Easy Cross Selling / Up Selling

Increased Average Revenue per User (ARPU)

Expanded Customer Base

We understand that you, our business customers, are likely to face challenges such as how to attract new customers, how to increase your average revenue per user, and how to expand your consumer base. You may be looking to offer a more user-friendly environment, and to work with other service providers and channel partners to bundle complex products. We can help you put the pieces of your puzzle together.

Business Process ReengineeringFrom years of experience working with Service Providers around the world, we have discovered that the bigger their businesses are, the more inaccurate or disjointed their business and systems processes usually are. They therefore became less efficient and take a longer time to deliver on projects and to take their products to the market.

Proper documentation of the “AS IS” and “TO BE” business and systems processes provides a clear view of the gaps and bottlenecks in the organisation. This leads to adequate gap analysis, process reengineering and, where necessary, the birth of new requirements.

At Crown Interactive, we have proven concepts for process documentation while applying the Enhanced Telecom Operations Map (eTOM) framework as standard. (Please see the section on eTOM below, for further information on this framework.)

Solutions DesignBuilding world-class systems and solutions requires expertise and experience. The success of a software development project or the purchase of the right software is highly dependent on the quality of the requirements and the solutions design. Crown Interactive has been delivering these services internationally for years. Let us assist you in making that all important decision by applying world best practice standards in requirements engineering and solutions design best practice.

Crown Interactive uses the Enhanced Telecom Operations Map (eTOM) framework to guide the alignment of the enterprise and the integration of people and technology. The eTOM framework has been developed by the TeleManagement Forum (TM Forum), which is a non-profit global organisation that provides leadership, strategic guidance and practical solutions to improve the management and operation of information and communications services.

The eTOM business process framework serves as a blueprint for process direction and as a starting point for the development and integration of business and operations support systems (BSS/OSS). eTOM explains telecommunications enterprise-level processes and sub-process using a top-down, customer-centric, end-to-end approach. It provides a neutral reference point for telecommunications service providers when they consider process reengineering needs, partnerships, alliances, and general working agreements with other service providers. The eTOM framework also outlines potential boundaries of software components and the required functions, inputs, and outputs that must be supported by their products.

The eTOM framework and its associated business process models describe the processes and their points of interconnection that make up the end-to-end operations process flows for business processes that are specific to information and communications services and technologies management.

The Crown Interactive eTOM Implementation Framework is shown below:

"The TM Forum is very pleased to welcome Crown Interactive Limited as a member.

Consulting eTOM Framework

We provide you with IT Professionals who are well qualified and experienced. We handle the full process for you, including recruitment activities for you, taking the stress off you.

We have produced a model ('CIMO'), which is shown in the image below. CIMO allows our office to be an extension of yours. Your resource will be working on your project to your timescales in our UK or Nigerian office. We also provide the bespoke technology platforms required to deliver your projects.

Crown Interactive Modern Outsourcing 'CIMO' benefits include:A higher number of quality candidates identified quickerReduced time to recruit staff.Reduced recruitment costsImproved retention of staff.Space provided, so no need for short term expansionIncreased speed to accelerate project kick-off.

If you would like to find out more about CIMO, please contact us for additional information.

• • • • • •

Outsourcing

Customer Premise Equipment

Broadband CPE Crown Interactive is pleased to offer unique equipment that can be used for both home and office. Crown Interactive offers great products at a great price, including:• 3G routers with in-built antenna, with LAN and PSTN ports• 3G routers with external antennas, with LAN and PSTN ports• 3G outdoor uni-directional antennas• 3G outdoor omni-directional antennas• PSTN Phones• IP Phones

Crown Interactive offers great products at a great price, including:• 3G routers with in-built antenna• 3G routers with external antennas• 3G outdoor uni-directional antennas • 3G outdoor omni-directional antennas• PSTN Phones• IP Phones

Home plug options allow you to use mains-wiring to access broadband throughout your home or office. They rely on the most widely accepted group of standards for powerline networking, that is, passing computer signals through existing mains wiring.

Our Home plug devices include:• Single and multiple port ethernet adapters• Wi-Fi devices Ideal for extending poor Wi-Fi performance• A power-strip unit with 6 mains connectors and 3 internet ports

Networking CPEHome plug options allow you to use mains-wiring to access broadband throughout your home or office. They rely on the most widely accepted group of standards for powerline networking, that is, passing computer signals through existing mains wiring.

Our Home plug devices include:• Single and multiple port ethernet adapters• Wi-Fi devices, which are ideal for extending poor Wi-Fi performance• A power-strip unit with six mains connectors and three internet ports

Crown Interactive is pleased to offer unique equipment that can be used for both home and office.

In Summary The SolutionCrown Interactive offers products and services, including an exclusive convergence platform for collaboration between companies. Our platform is the only one of its kind in the world; it can handle the bundling of products from multiple partners and give rewards within one simple platform from initial business concept right through to delivery to the end customer.

Whether you are a channel partner (such as retail outlets) or a service provider, you will see the benefits of our platform. This is a platform that works for telecommunications, ISPs, media providers, utility service providers and device manufacturers, to mention just a few.

If you have a customer base to which you provide services, then our system can help you to grow your business and increase your average revenue per customer. We can help you both to increase your average revenue from your existing customer base and to increase your customer base itself in a cost effective way, which can reduce overheads and increase your efficiency.

Our solution helps you address key challenges that many companies today are facing, including, how to:

Attract new customers Increase your average revenue per user Expand your consumer base Make you environment more user friendly Work with with other service providers and

channel partners to bundle complex products Offer differentiated products and services such as

Triple/Quad play for purchase online Respond rapidly to a changing market and

customer requirementsRaise revenue whilst saving money

The Challenge

The Crown Interactive solution can help you:Sell value added services with minimal increase on capital expenditureExpand your user base by enabling channels and service providers to collaborate and bundle complex products under one umbrella and revenue share.Deliver a pre-integrated system and fully fledged convergent solutionMake revenue assurance easier, with billing, collections, debt recovery and fraud all handled within our systemRespond dynamically changing per month the partners you collaborate with and products soldSave time and money

Crown Interactive brings you a simple, intuitive and highly automated system, which will synchronise with existing systems or replace them.

The BenefitsCrown Interactive provides many benefits.

For instance, the platform we can offer to service providers allows for:

Easy bundling of complex productsImproved time to marketAn opportunity to offer more services to the existing customer baseIncreased ARPUImproved efficiencyImproved customer experienceIncreased retention / Reduced churnEasier and cheaper customer acquisitionEasy cross sector collaboration (Convergence).

The benefits to channel partners include opportunities to:Offer more services to the existing customer tbaseRebrand services Manage own product catalogue, customer relationship and billing.

The benefits to consumers include providing:A one-stop shopBetter value for moneyAn enhanced, simplified customer experience.

• • • • • • • • •

• • •

• • •

• •

• •

• •

Crown Interactive consultants maintain valuable business expertise by constantly keeping abreast of industry trends. Through its TM Forum membership and various Technology Partners Networks, Crown Interactive is able to deliver solutions that are fit for purpose and easily scalable.

Crown Interactive… Unifies, simplifies and automates critical business and customer service processes Offers time-responsive and cost-effective solutions Improves your CSR and Service Agent experience across your existing OSS and BSS systems Complies with regulatory policies and procedures Uses the eTOM framework to validate the enterprise processes Applies best practices obtained from our various projects Highlights areas for improvement through Business Process Re- engineering and Technology

• •

• • • •