Crown Group Lounge Magazine Issue 3

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    Summer 2016

    77 220 4 9 670 07 >

    Issue 3Australia $12.95ndonesia 130,000 IDR

    USA $9.95Singapore $13.99

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    QUALITY & STYLEBeautiful handmade furniture from some of the worlds best manufacturers

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    Open Mon to Sat 10am to 5pm and Sun 11am to 4pmAvailable at Laura Kincade

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    A LUXURY ITALIAN EXPERIENCE

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    www.sovereigninteriors.com.au Complete Interior Design Service Imported Italian Furniture Lighting

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    9 Welc

    Camerich proudly presents its

    New CollectionNOW IN STORE

    C A M E R I C H . C O M . A US E E I N S T O R E F O R D E T A I L S

    WATERLOO ST. LEONARDS CANBERRA NEWCASTLE

    MELBOURNE PERTH ADELAIDE

    Welcome to the Summer 2016 issue of

    Crown Group Lounge. What an eventful

    few months it has been for both the

    Crown Group team and our Platinum

    Club members.

    In August we saw the launch of Infinity

    by Crown Group break company sales

    records, with $380 million worth sold in

    one day. Soon after, Viking by Crown was

    named a winner at the 2015 Master

    Builders Australia NSW Excellence in

    Construction Awards.

    In December I was humbled and

    honoured to be named Urban Taskforce

    Australias 2015 Property Person of theYear, which is a testament not to the

    efforts of one person alone but the

    efforts of the entire Crown Group team

    past and present. We celebrated with our

    long-time friends, clients and suppliers at

    a special charity event at Doltone House;

    I couldnt think of a better way to

    celebrate this award and thank them for

    their continued support.

    WELC

    OME

    To cap off the year we bring you this

    fresh edition of Crown Group Lounge

    brimming with the latest in lifestyle, art,

    property and travel news from around the

    world, including a stunning Swarovski

    photoshoot on page 26.

    Our profile of entrepreneur and

    RedBalloon founder Naomi Simson is a

    must-read on page 12. And check out our

    red carpet photos from the star-studded

    Infinity by Crown Group Unveiling Eventon page 70.

    Id like to take this opportunity to thank all

    our Platinum Club members and Crown

    Group clients for your continued support as

    we enter a New Year of infinite possibilities.

    Warm regards,

    Iwan Sunito

    Crown Group CEO Above: Our stunning Infinity by Crown Group sales suitcrowds gathering at the developments grand launch d

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    11

    Disclaimer: Crown Group Lounge is publishedby Business Essentials Pty Ltd trading as

    Edge on behalf of Crown Group Holdings PtyLtd (ABN 47 125 413 443), Level 29/1 Market

    Street, Sydney NSW 2000, tel (02) 9925 0088,fax (02) 9925 0598. Copyright 2015. All

    rights reserved. Printed by SOS Print + Media.Reproduction in whole or in part without

    prior written permission is strictly prohibited.Opinions expressed are those of the individual

    contributors, and are not necessarily those ofthe Publisher or Crown Group Holdings Pty Ltd.Information provided was believed to be correctat the time of publication. All reasonable efforts

    have been made to contact and acknowledgecopyright holders.

    Privacy Policy: This issue of Crown GroupLoungeis published by Edge on behalf of Crown

    Group Holdings Pty Ltd. Edge may use anddisclose your information in accordance with

    our Privacy Policy, including to provide youwith your requested products or services andto keep you informed of other Crown Group

    publications, products, services or events.Our Privacy Policy is located at www.crowngroup.com.au/privacy-policy.It also s ets out how you canaccess or correct your personal information and

    lodge a complaint. Crown Group may discloseyour personal information offshore to its

    owners, joint venture partners, service providersand agents located throughout the world,

    including in Indonesia, China, Malaysia, USAand the European Union. If you require further

    information, please contact Crown GroupsPrivacy Officer either by email at privacy@

    crowngroup.com.au or mail at Crown Group,Level 29/1 Market Street, Sydney NSW 2000.

    IN THISISSUE

    In This Is

    LE A D E RS H IP & IN V E S T M E N T

    Up, Up And Away 12

    RedBalloon founder and Shark Tanksuccess

    story Naomi Simson shares her philosophy

    on success and work/life balance

    House Proud 16

    Nixon Alex from New Era Finance gives hisinsight into Sydneys property investment

    market and building a portfolio

    A RT S & F A S H IO N

    Her Gypsy Heart 20We speak to kaftan queen Camilla Franks

    about her stunning fashion empire and

    latest collection

    Swarovski Style 26A spirited collection of jewellery pieces

    designed by model Miranda Kerr

    If These Walls Could Talk 32A fascinating look at the struggles and

    triumphs of iconic Australian artist

    Florence Broadhurst

    T RA V E L & IN D U LG E

    Go The Whole Hog 36

    Its now easier than ever to own and

    enjoy that most venerable of Americanmotorcyclesa Harley-Davidson

    Winging It 38

    A glimpse at the lives of the rich and famous

    and their preferred mode of transport, theprivate jet

    W I N E & D I N E

    Tets Feast 44

    Celebrity chef and culinary genius Tetsuya

    Wakuda on the love of his life: food

    The Ginsiders Guide 48Just when you thought it was gone forever,

    gin is back and in a big way

    A Taste Of The Globe 52

    We hit the streets in search of your perfect

    global dining experience

    A R C H I T E C T U R E & D E S I G N

    True To Form 56

    The Blocks most stylish judge Darren Palmer

    talks pets and trends

    T H E C RO W N G RO U P

    C O L L E C T I O N

    Tis The Season To Move 64We chat to Crown Group Leasings Anthony

    Caudullo on whats happening in the Sydney

    rental market

    Dollars & Scents 66

    Air Aroma on their unique business providing

    companies with a signature scent

    Crown Group Community 70Whats happening on the social calendar

    Moments To Remember 74

    A behind-the-scenes look at Crown Groupsdedicated sales team

    Project Locations 76

    A map of Crown Group developments

    Last Word 78

    Take time out to discover something new

    Clockwise from left: Camillas newest kaftan collection,

    V by Crown Groups breathtaking penthouse apartments

    Four Pillars gin and the decor at the unveiling at A Night

    Infinite Luxury on 30 July.

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    12 13Summer 2015 | Crown Group

    R E D B A L L O O N F O U N D I N G D I R E C T O R , S H A R K O N N E T W O R K T E N S

    B U S I N E S S R E A L I T Y H I T S H A R K TA NK A U S TR A L IA AND BE ST SE LLI NG

    AUT H O R NAO MI S I MSO N, AK A T H E W O MAN I N T H E R E D DR E SS ,

    O PE NS UP T O D O M I N I Q U E K U H N E ABO UT BUI LDI NG A MULT I - MI LLI O N

    DO LLAR BUSI NE SS , AVO I DI NG BUZZW O R DS AND T H E I MPO R T ANC E

    O F H A V I N G A F U N N Y B O N E ( Y E S ! )

    UP, UPAND AWAY

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    14 15Summer 2016 | Crown Group Leadership & Investm

    ts one of Sydneys first balmy spring days and

    Naomi Simson is relaxed as she sits back across

    retro shabby-chic table in her trademark red

    dress. Its 9am and Simson, 51, coffee-in-hand, is

    lready chirpy. For someone so down to earth,

    he has an arresting presence. Its like talking

    o an old friend; conversation is relaxed and

    treams along with unexpected windfalls of her

    elf-starting dialogue.

    Simson founded the online experience gift

    tore RedBalloon in 2001, driven by a desire to

    move away from a corporate career to spend

    ime with her two young children. I thought Id

    play with them in the day and work at night, but

    t didnt really work like that, she says.

    Fourteen years later, Simson is one of the most

    uccessful female entrepreneurs in the country.

    Borne off the back of the now-infamous

    dotcom crash, her concept was a gutsy venture.

    No one trusted the internet, Simson recalls.

    Most people cant remember what 2001 waske. There was no such thing as cloud computing

    or social media, digital photography was in its

    nfancy and there were no smartphones. We

    communicated by fax.

    Simsons story is not an uncanny tale of rags

    o riches, nor is it a story of luck. RedBalloons

    path to the top is a story about good old-

    ashioned hard work, a professional juggling

    motherhood with the drive to bring an idea to

    fe. Two months and four daysthat was the

    ime that passed before RedBalloon sold its first

    experience, Simson says. People ask me, Were

    you going to give up? But it never even occurred

    o me.

    Today, RedBalloonnamed after the 1956

    French fantasy film Le Ballon Rouge, which

    ollows a young boy and his red balloon on

    dventures around Parishas sold more than

    wo million experiences.

    Simson is now also a Shark on Channel Tens

    hit reality programShark Tank.Its a lot of fun

    nd an absolute privilege to have people come

    nd stand before you completely vulnerable as

    hey pitch their dream to you. All of us [judges]

    re really empathetic; weve all been there, well understand it, she says. Innovation is not

    bout technology and its not all about Silicon

    Valley. Were doing it right here in Australia. Its

    o important to celebrate that.

    Does she like to celebrate? After all, Simson

    built her empire around the concept of giving.

    I do like to give great gifts, Simson grins. Too

    often relationships are diminished by giving

    thoughtless gift. When quizzed about her

    avourite gift to give, Simson offers a gem.

    My favourite is giving newly engaged couples

    trapeezing, because thats all about trust. Its also

    really funny and a laugh.

    This notion of trust is inherent in Simsons

    approach to business and, on the topic of

    personal brand, Simson is quick to dissolve the

    hype attached to buzzwords. Personal brand is

    simply reputation. I dont have a personal brand,

    she qualifies. Its about building trust. Peopleneed to know theres a real person behind

    RedBalloon.

    Its this unassuming outlook that has won

    Simson warranted praise. RedBalloon has been

    named a BRW Best Place to Work for five

    consecutive years. This year, it also became the

    first Australian company to make the WorldBlu

    list of Freedom-Centred Workplaces. Perhaps

    strangely in the modern business world,

    Simson doesnt interview any of her staff, not

    even her indispensable Executive Assistant.

    Micromanaging does not scale a business, she

    adds pointedly.

    At first glance, Simson seems to manage the

    almost impossible balance of both confidence

    and warmth, but thats a superficial analysis of

    what the seasoned entrepreneur has achieved.

    Can women be too emotional in business? Its

    an unfortunate adage that Simson is quick to

    refute. Absolutely not, she replies. Ive cried

    in front of my team too many times to count, but

    I also laugh out loud a lot. I bring my whole self

    to work. When you bring yourself to work you

    can focus on what you need to get done, not on

    being someone youre not.A regular keynote speaker, Simson is

    comfortable with the spotlight and has a knack

    for inspiring others.

    What do I tell young people? I say that in

    life you only need three things. First, you need

    a wishbone, to dream and to plan. Second, you

    need a backbone, to be resilient, persistent and

    demonstrate courage. And last but not least, you

    need a funny bonebecause if youre not having

    a laugh, whats the point?

    Above: Naomi and her partner Stuart King.

    People ask me,

    Were you going to

    give up ? But it neve r

    even occurred to me.

    Naomi Simson

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    16 17Summer 2016 | Crown Group Leadership & Investm

    Nixon Alex, the founder of New Era Finance, is a

    broker worth taking advice from. He has walked

    the walk and invested in a total of 15 propertieshimself, believing that there is never a bad time

    to invest in real estate.

    I bought property during the global financial

    crisis and in 2004 when people said the market

    was down, so I believe investing in property is

    not difficult, as long as the bank is willing to lend

    you the money, Alex says.

    For anyone wishing to invest in property, Alex

    has some tried and tested tips to take note of

    before entering the market.

    Research the area youre considering

    investing in

    One of the biggest mistakes investors make,

    according to Alex, is buying property in an area

    before researching its potential.

    Dont buy in an area based on data you get

    from real estate agents, he says.

    You shouldnt base your decision purely on

    how property has performed historically, but

    consider an areas future. People have been

    caught out after buying property in a mining

    town, for example. Now as the industry faces

    collapse, the prices have halved. Similarly,

    if tourism rates in an area drop, so will your

    chances of finding a tenant, he says.

    Beware of any area or region that is

    dependent on a single economy because it

    can be volatile.

    Find the right loan for your financial situation

    Alex compares rates from more than 28 lenders

    to find the right loan for each individual, taking

    into account factors such as your total savings and

    whether or not youre a first-time investor.

    Repayment options will vary, but Alex says a

    good broker can figure out which ones will work

    in different situations.

    A principal and interest repayment, for

    example, can seem like a good option because it

    reduces the liability. However, it could potentially

    become a burden, depending on your situation,

    he says.

    With a principal and interest loan you have a

    higher repayment, which will prove difficult if you

    lose your job. People are often forced to sell theirproperty when this happens.

    In that instance, a good broker should be able

    to fix the problem before you are forced to sell.

    Refinancing before its too late can work, he says.

    Deciding on a loan structure will depend on

    the individual, but Alex advises having enough

    funds to cover a vacant property for at least

    three months.

    Without that, I dont recommend that they

    invest, he says.

    Plan for the future

    The goal with property investment is to make

    it work for you so that when you retire, for

    example, you can reap the benefits.

    Alex advises investing in a minimum of five

    properties so that, in about 20 years, two can

    be sold to pay off the rest.

    Then you own your home outright and you

    can depend on the rent of your other two

    properties to survive, he says.

    But its not a prerequisite to buy them all straight

    away; start with one and work your way up.

    Once your property has picked up and your

    salary has increased, come back to me and well

    restructure again, Alex says.

    Prepare for the long haul

    Investors shouldnt be put off by boom prices.

    Alex cites Sydney as an example of a city that

    may initially be expensive for investors, but

    will always have good rental potential. Buying

    property in Sydney is more likely to work in your

    favour over time.

    The value of property in Sydney may not

    increase any more over the next two to three

    years, but it will increase over time, he says.

    With property, I advise my customers to hold

    on to it for a minimum of ten years. If you hold onfor that long, Im sure you will get something.

    Being in it for the long haul is Alexs motto for

    business, toohis clients sign up for a lifetime

    of service.

    For me, a client is a friend for life. Even if you

    pay off your mortgage in ten years, youre going

    to upgrade or invest further so its going to be a

    long relationship.

    Visit www.newerafinance.com.au for more.

    You shouldnt ba

    your decisio n pur

    on how property h

    perfor med hist orica

    but consider an

    areas future.

    Nixon Alex

    Dont settle on the first loan offer

    Alex advises consulting with a broker to help you

    decide which bank offers the best loan for you.A broker, he says, can wade through them all and

    advise on rates and loan structures.

    I can tell you which bank will support you.

    Not all banks will allow you to borrow as much

    as you need because every bank has a different

    serviceability, he says.

    Seeking advice from a third party means the

    advice is less biased and a good broker will also

    keep your personal objectives in mind while

    sourcing a loan.

    B U I L D I N G A P R O P E R T Y P O R T F O L I O F R O M N O T H I N G C A N S E E M L I K E

    A DAUNT I NG PR O SPE C T , BUT H E E D T H E SE W O R DS O F W I SDO M FR O M

    B R O K E R N I X O N A L E X , FO UNDE R O F NE W E R A F I NANC E , AND Y O U

    C O U L D G E T S T A R T E D O N A V E R Y L U C R A T IV E V E N T U R E .

    New Era Finances Nixon Alex.

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    18 Category T19Summer 2015 | Crown Group

    W I N E I S A R T . P R E S E R V E I T .

    subze rowolf .com.a

    In craftsmanship an

    performanc

    Sub-Zero is witho

    rival. Its advance

    technology preserv

    wines charact

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    20 21Summer 2015 | Crown Group Arts & Fas

    K AFT AN Q UE E N C AMI LLA FR ANK S I S A T E ST AME NT

    T O W H AT C AN BE AC H I E VE D BY PE R S I ST E NC E AND

    F R E E W H E E L I N G V I S I O N , W R I T E S BE L I N DA L U K SI C .

    HERGYPSY

    HEART

    The designer behind the successful Camilla

    label recently celebrated the launch of her 13th

    Australian store, in Chadstone, Victoria, with plans

    to open a boutique in Los Angeles next year.

    Vivacious, unstoppable and all heart,

    Camilla Franks has come a long way from the

    young woman who first showed her designs at

    Australian Fashion Week in 2004. Back then

    the sum total of her fashion industry experience

    was making kaftans and costumes to support

    her fledgling acting career. As she tells it, I had

    no idea what the hell I was doing, but I invited

    everyone in the fashion industry anyway.

    That first showinga highly theatrical,

    choreographed event in the round, complete

    with an aria-trilling opera singer suspended in

    a 20-foot pot and women of all ages and shapes

    draped in flowing kaftansnetted department

    store David Jones as a stockist.

    Camilla then hit the road, armed withnothing but her designs and a determination

    to succeed. She dragged suitcases all over

    the world, season after season, rejection

    after rejectionthe other constant being her

    unwillingness to give up.

    I believed in myself and had a dream, and

    no-one was going to slow me down, she says.

    Her persistence paid off, with some of the

    biggest department stores now signed to the

    brand and more than 260 stockists worldwide.

    Camilla takes none of this for granted, quick

    to point out that her success comes down to a

    lot of hard work and never taking no for an answer.

    Ive always trusted my creative gut instinct, she

    says, and I truly believe that with a lot of hard

    work comes a lot of luck, and Ive been a lucky girl.

    While the perennial appeal of the kaftan

    is something that few saw coming, Camilla

    isnt surprised. I was just doing what I was

    passionate about, but the kaftan has been around

    for decades, she explains. Look at [model]

    Veruschka in the 60s and, of course, places like

    Morocco and India where its part of the culture.

    Camillas kaftans are a flamboyant riot of

    colour and patterns, often embellished with

    embroidery and beading. Inspired by her travels,

    each piece tells a story and can take up to nine

    months to create. That includes cataloguing

    some 15,000 photos of her travels, creating the

    fabric design (usually made up of a combinationof 20 of those images), preparing the crystals,

    garmenting, and silhouetting the design in

    different fabrics.

    Travel is the primary source of Camillas

    inspiration. It fuels my imagination and becomes

    inspiration for my collection, she says. This

    collision of personal experience and imagery

    translates into the evocative prints that make her

    designs so contemporary. Its also the backstory

    that is particular to the Camilla brand.

    Below: Camilla plans to open a new s

    in Los Angeles next year.

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    22 23Summer 2016 | Crown Group Arts & Fas

    Camillas latest collection, My Wandering

    Heart, is the result of her pilgrimage to Spain,

    Portugal and Turkey, where she visited basilicas,

    churches, cathedrals, ruins and coastal v illages.

    nspired by the backstreets of Istanbul and its

    kilim(rug) weavers, to the creative vibrancy of

    Spains Antonio Gaudi, My Wandering Heart is

    eeming with rich colours and intricate details.

    There are also new silhouettes and shapes,

    ncluding a flared long-sleeved dress and midriff

    rill top.

    While other labels have disappeared or been

    bought out, the Camilla brand continues to

    evolve and expand. Camilla concedes this has as

    much to do with hard work and a great team as

    not following trends. Ive always walked to the

    beat of my own drum, she says. I dont conform

    o what, I guess, a fashion designer is meant to

    beand I probably couldnt, even if I tried.

    If the success of her brand is anything to go

    by, Camilla could be right. Her designs are worn

    by the likes of Oprah Winfrey, Kate Hudson and

    Beyonc and countless other women around

    he world.

    These days, the Camilla range includes

    menswear, childrens wear, swimwear, shoes

    and accessories, with plans for a candle and tea

    ange by years end. Then theres the US market,

    which accounts for almost half of Camillas export

    business and is one she is keen to expand into.

    Camillas bucket list is brimming with ideas

    and dreams. First, theres the Los Angelesboutique and a new range inspired by a recent

    rip to Africa. New York Fashion Week is

    also in her sights. Then theres the dream of

    opening a Camilla-themed restaurant, a lifestyle

    department store with a bar, and a healing

    etreat in Africa.

    Considering her achievements to date, it

    eems theres nothing Camilla cant do. As she

    puts it, With big dreams you need an amazing

    eam, and Ive got that.

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    24 Category T25Summer 2015 | Crown Group

    DISCOVER RELAXED LUXURY

    EXPERIENCE THE UNFORGETTABLE

    World-class accommodation set amidst some of Australias most

    breathtaking natural scenery. Regional produce masterfully prepared by

    award-winning chefs. The freedom to do as much or as little as you like,

    whether its an early morning stroll or a late afternoon massage.

    We call it relaxed luxury but our guests simply call it unforgettable.

    To book your escape to one of our seven unique properties

    call 13 77 42 or visit spicersretreats.com today.

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    26 27Summer 2015 | Crown Group

    Category T

    Dusky Necklace AUD $999.00

    STYLE

    SW AR O VSKI 'S N EW EST CO L L ABO R ATI O N

    W I T H S U P E R M O D E L M I R A N D A K E R R , B E S T W I S H E S ,

    I S A S P I R I T E D C O L L E C T I O N O F J E W E L L E R Y P I E C E S

    I N F U S E D W I T H B E A U T I F U L M E A N I N G S A N D I N S P I R E D

    BY M O DER N M U SES FO R TH E H O L I DAY

    S E A S O N A N D N E W Y E A R .

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    28 29Summer 2015 | Crown Group Arts & Fas

    From left to right: Diapason All-around V Necklace AUD $299.00

    Duo Star Medium Pendant AUD $199.00

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    30 31Summer 2016 | Crown Group Arts & Fas

    Stardust Deluxe Bracelet Set AUD $399.00

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    32 33Summer 2015 | Crown Group

    FLO R E NC E BR O ADH UR ST , O NE O F

    AUST R ALI A S MO ST R E MAR K ABLE

    C R E AT I VE S , C O NT I NUE S T O

    SUR PR I SE , W R I T E S HE L E N O N E I L L .

    Florence Broadhursts story beggars belief. Born

    in 1899 to a poor farming family near Mount

    Perry in rural Queensland, she had a strong

    contralto voice, singing her way out of the bush

    and then, using the name Bobby Broadhurst,

    out of the country as part of a vaudeville troupe

    that spent the roaring twenties touring Asia.

    In Shanghai she changed tack and launched

    her first business, the Broadhurst Academy, a

    finishing school where the daughters of wealthy

    British expats could learn everything, from

    elocution to the Charleston, from Florence and

    her expert staff.

    By the 1930s Florence had reinvented herself

    again, this time becoming the chic Madame

    Pellier, a French couturier based in London who

    claimed to be a genuine dress artist engaged by

    the rich and famous.

    In the 1950s, back in Australia, a whole new

    Florence emerged. This time she masqueraded

    as an aristocratic Englishwoman visiting the

    colonies to recuperate from the ravages of

    World War II. She painted landscapes, claimed

    to know the British Royal Family, and happily

    likened her modest artistic style to that of thegreat impressionists and Leonardo da Vinci.

    Florence embedded herself in Sydneys

    high-end social scene as a businesswoman,

    public speaker and charity fundraiser, at

    one point even announcing that she wanted

    to be Australias Ambassadress. When her

    landscapes failed to impress, she moved on to

    portraiture, concentrating on images of people

    she considered significant. But that didnt work

    out either.

    In desperation, as her marriage broke dow

    and her business endeavours faltered, she

    launched what would become her defining

    venture: a Sydney wallpaper business.

    During the 60s and 70s Florence produc

    a stunning kaleidoscope of handprinted

    wallpapers from bespoke, hand-drawn desig

    She took the colours of the time and magni

    them, but its the sheer range of images in he

    design archive that continues to surprise

    everything from conservative European

    tapestries to interlocking geometrics, roman

    florals, psychedelia and charming Chinoiser

    Yet, however dynamic the wallpapers we

    Florence seemed more startling stilla tiny

    woman with bright-red hair, a penchant for f

    eyelashes and dramatic clothes. She did as

    pleased, picking up younger boyfriends and

    living life to the full. She was difficult to igno

    yet somehow easy to take for granted.

    On 15 October 1977 the 78-year-old

    was brutally murdered in her Paddington

    wallpaper showroom. Despite an intense po

    investigation, her assailant was never found.Then an even stranger thing happened. Flo

    and her designs were somehow forgotten,

    disappearing from view.

    Do you think there could be a biography

    in this woman? I was asked back in 2003. I

    answered immediately before Id even had a

    chance to see the images of Florences work, w

    was then gradually being restored by Signatur

    Prints, the Sydney business that held what wa

    of Florences designs and silk screens.

    She was difficult

    to ignore, yet

    someh ow ea sy to

    take for granted.

    Arts & Fas

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    34 Category T35Summer 2016 | Crown Group

    E AComfort, Safety and Peace of Mi

    Private Jet Charter,Aircraft Management,Maintenance & Acquisition25 years of experience in Australia and throughout the Pacific Region.

    T: 1300 249 538 E: [email protected] W: www.executiveairlines.com.au

    If what youre telling me is true, I dontunderstand why there hasnt been a biography

    already, I said.

    Much has happened since then. Fashion

    designers such as Akira Isogawa and Nicky

    Zimmermann have incorporated Florences

    patterns into their own creations. Interior

    designers have used her designs everywhere,

    from Melbourne and Fiji, to London and Las

    Vegas. Florence has also developed a celebrity

    following, with Elle Macpherson, Marc Jacobs,

    Gwyneth Paltrow and Courtney Love believed

    to own examples of her work.

    When my biography of Florence Broadhurst

    was released in the US in 20 07, it caught the

    eye of Deborah Lloyd, President and Creative

    Director of luxury brand Kate Spade New York,

    who then made Florences designs a key part

    of the labels 2012 range, stocked in every store.

    Deborah emailed me to say, Thank you so much

    for writing the book that started this love affair.

    Florences reach continues to grow as

    Signature Design Archive, a company that

    evolved from Signature Prints, finds new partners

    to license her work across the globe. Already

    you can sleep with Florence (theres a range ofbed linen), eat with her (using specially designed

    crockery) and do the gardening with her (using a

    trowel and fork featuring one of her designs).

    Florence is back for good and her trajectory

    shows no sign of stopping. Indeed, she looks set

    to travel further than even she imagined.

    Helen ONeill is the author of Florence

    Broadhurst: Her Secret & Extraordinary Lives,

    published by Hardie Grant Books, $65.

    Clockwise from right: Florence

    Broadhurst lived life to the

    full; Floral flair at its best;

    Psychedelic designs were a

    Broadhurst hallmark.

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    36 37Summer 2015 | Crown Group Travel & Ind

    When anyone mentions the word iconic and

    motorcycle in the same sentence, chances are

    theyre talking about the venerable US brand

    Harley-Davidson.

    Since the first prototype was tested in

    1903 and for the next century and beyond,

    the Harley-Davidson brand has continued to

    reflect freedom and hard-edged glamour with

    an exceptional degree of brand loyalty and

    admiration. A 2013 survey placed Harley-Davidson

    as the fourth most respected brand in the USA

    with global sales in excess of 250,000 bikes.

    But ask any owner, even aspiring ones, and

    the purchase of a Harley-Davidson is not based

    on any financial analysis. It comes from within

    and is driven by a desire for self-expression with

    a middle-finger salute to the fashion conformity

    and mundane treadmill of modern life. Lets not

    beat around the bush hereits pure escapism in

    the form of a raw, aggressive, sexualised icon.

    Just like cosmetics, soft drinks and fast

    food, brand alignment is key and productplacement crucial. The number of celebrity

    owners reads like an Academy Award roll call

    and the motorcycle itself is a star in its own

    right with innumerable movie appearances

    throughout the decades.

    Cinema-goers will be quick to recall the

    scene from 1991s Terminator 2when Arnold

    Schwarzenegger rode the Harley Davidson Fat

    Boy like he stole it. Which he did. Or 1969s

    unforgettableEasy Rider, where ex-police Hydra-

    Glides were converted into the famous pair

    of choppers, Captain America and Billy Bike,

    ridden by Dennis Hopper and Peter Fonda.

    Movie trivia buffs will know exactly which

    motorcycle Marlon Brando rode in the 19 53

    classic, The Wild Oneand it wasnt a Harley.

    But notwithstanding, the star did own a black

    1970 FLH Electra-Glide and it recently fetched

    more than $250,000 at auction.

    Other high-profile actors on Harleys include

    George Clooney (Road King), Elvis Presley

    (56 KH), Justin Timberlake (several) as well as

    the original wild hog, John Travolta, who owns

    a Fat Boy.

    Many Hollywood stars are so enamoured withtheir brush with Harley-Davidson fame that they

    have become owners. And were not just talking

    about the stereotypical tough guy either. Many

    no-nonsense glamour gals dont mind their million

    dollar bottoms on the seat of a Harley-Davidson.

    In fact the list of leading ladies astride Harley-

    Davidsons includes Brigitte Bardot, Elizabeth

    Taylor, Tina Turner, Angelina Jolie, Bree Turner,

    Cameron Diaz, Cher, Demi Moore, Gwyneth

    Paltrow, Jessica Alba, Kate Hudson, Lauren

    Hutton, Lindsay Wagner, Lisa Hartman Black,

    Pamela Anderson, Queen Latifah and Sheryl Crow.

    Cashing in on the feminine appeal, Harley-

    Davidson commissioned a series of titillating

    video and photoshoots with American

    supermodel Marisa Miller. Instead of just being a

    bit of pin-up decoration for the boys workshop

    or shed, the leggy blond whose credits include

    Sports Illustratedand Victorias Secret, is also an

    owner of a 1200 Nightster and an ambassador

    for the brand.

    People see me as a supermodel on the cover

    of magazines but no-one would ever guess

    I do actually ride a Harley, says Miller, so its

    important to see that if I can do it, anybody can

    do it. Whether you are a guy thinking about it

    and dont know how to go about getting into it,

    or a woman who may be intimidated, just go for

    it. Challenge yourself and break free!

    The model range of Harley-Davidson

    motorcycles has been static for some time,with the staple models regularly receiving

    cosmetic and equipment updates instead of

    major re-engineering. Brand diehards were set

    all atwitter, however, when Harley-Davidson

    introduced its first all-new model in 13 years

    with the radical, lightweight, liquid-cooled Street

    range comprising a learner-approved 500cc

    and a bigger 750cc unit. Only the smaller 500cc

    bike is available in Australia. The thinking behind

    this departure was to allow Harley-Davidson an

    entry point into the SE Asian market, in which it

    currently has little impact.

    In Australia, the Street 500 is the only bike

    approved for LAM scheme in all states, providing

    an opportunity for new riders to join the brand

    and ride with dignity while serving their time

    on L-plates.

    Harleys first learner legal bike has been a

    huge success, with a price tag of $10,750 ride

    away. Right now, the Softail Breakout remains

    the most popular model followed closely by

    the Street 500 and the ever-popular Nightrod

    Special, says Buckeridge.

    The recent launch of the 2016 range of full-size

    heavy motorcycles is spread over seven modelcategories with the new Street making eight.

    The new Iron 883 and Forty-Eight models,

    Harley-Davidson claim, are the purest expression

    of their Dark Custom design movement yet.

    Add to this the most powerful cruiser line-

    up in company history and a broad range

    of performance and styling enhancements

    throughout the range and you have an eternally

    exciting offering that keeps the brand relevant

    and highly desirable.

    Harley-Davidsons ne

    Dark Custom range i

    aimed at the custom

    who wants that bare

    bones stripped-dow

    look around the chrom

    dont get you home

    theme, says John

    Buckeridge, GM Fras

    Motorcycle Group.

    Buckeridge claims no

    everyone appreciate

    a motorcycle strippe

    down to its raw essen

    and it takes a certain

    rider to appreciate th

    potential of a bike tha

    ready to be customis

    any way they want it

    For the chosen few

    willing to ride like

    this, these basic bike

    are positioned at an

    aggressive price poin

    making them easier thever to throw a leg ov

    E N T E R

    T H E D A R K

    C U S T O M

    GO THEWHOLE

    HOGC LO SE T BI K E R RO DE RI C K E I M E E XAMI NE S

    T H E ALLUR E BE H I ND T H I S R O BUST AND

    R E SPE C T E D BR AND AND F I NDS I T S GE T T I NG

    EASIER TO GET ON A HOG THAN EVER BEFORE.

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    38 39Summer 2016 | Crown Group Travel & Ind

    LE ADI NG T H E

    LI FE O F A

    JETSETTER MAY

    NOT BE THE

    UNATTAINABLE

    DREAM YOU

    MAGI NE , SAY S

    RODERICK EIME .

    Weve all seen them. The super-rich glitterati

    and the celebrity superstars in their limousines

    drive right up the door of their private jet. Burlyblokes in dark suits standing aloof while our

    VIPs stroll nonchalantly up the stairs to the

    immaculate aircraft to be whisked away to

    an undisclosed location.

    Yet, corporate jet travel is not just for the

    more-money-than-sense poseurs. Thinking of the

    convenience, it means no more airport queues

    or the irritations of arriving at the airport hours

    before the flight as well as dealing with the crush

    of the unruly public or cranky security staff.

    Owning your own private jet, whether for

    your personal or corporate use, may seem the

    stuff of fantasy, but you might be surprisedhow easy it is to charter flights instead.

    Our clients appreciate the convenience and

    flexibility of a bespoke itinerary, says Jessica

    Graham, General Manager of Essendon-based

    charter company Executive Airlines. We quite

    often build custom itineraries for corporate VIPs,

    Hollywood stars and visiting performers who

    appreciate the privacy of their own aircraft.

    For example, we might put together an itinerary

    that includes their business meetings as well as

    leisure stops at locations like Hamilton Island,

    Kangaroo Island or Uluru.

    Graham notes that clients from mainlandChina, Hong Kong and even Russia are

    particularly keen on the private charter option

    utilising aircraft such as EAs 8-seat Citation

    Sovereign once they arrive in Australia.

    Charter allows you the same convenience of

    owning without the added cost of storage and

    maintenance. You can fly where you want, when

    you want, jet to the deal that seals your fortunes

    and have the right to have these words come

    from your mouth: Lets just take my plane.

    And while a price of at least $14 million is

    what it takes to dip your toe into the private

    ownership market, increasing numbers of savvytravellers are using charter firms to take

    advantage of a mode of travel that can rightly

    be described as beyond first class.

    There are clear advantages particularly for

    people who value their time and privacy, says

    Darren McGoldrick, Australasian Vice President

    of multinational charter firm ExecuJet that has

    a fleet of more than 160 jets for hire including

    the current gold standard of luxury, the

    Gulfstream 650.

    WING ING

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    40 Category T41Summer 2016 | Crown Group

    While Learjet may have become the generic

    erm for corporate jet, the US-built Gulfstream

    G650 is the biggest and fastest 18-seat, twin-

    engine, T-tail jet and has been flying since 2008.

    The G650ER variant, introduced in 2014, can fly

    between Sydney and Singapore at Mach 0.85

    and back without refuelling. Thats easily as fast

    as any commercial airliner and has become the

    must-have jet for the worlds wealthiest celebrities

    ike Sir Peter Jackson and corporations like Nike,

    Starbucks and Dyson. Pricetag: $US65 million.

    McGoldrick explains that the larger and

    onger-range private jets like the G650ER have

    broken into the traditional domains of the

    ntercontinental airlines. Along with new levels of

    uxury, it means exciting times for private jet travel.

    While the Australian business jet market is still

    mall by comparison, many of our business high

    flyers can afford to fly their own aircraft. Clive

    Palmer, James Packer, Solomon Lew and LindsayFox jet around in $40m Bombardier Global

    Expresses, while Toll Holdings Paul Little owns

    a sleek Gulfstream G550. Beyond that, the

    Australian Business Aviation Association

    estimates that around 150 jets are privately

    operated either by companies or individuals,

    ome of which are available to charter.

    A big part of the market, says McGoldrick,

    s overseas nationals flying to Australia on

    commercial airlines and then travelling within the

    R E A D Y J E T S E T G O

    Based at Melbournes Essendon Airport, Executive Airlines

    operates a range of aircraft that includes the 12-passenger

    Cessna Citation Sovereign. For more information call

    1300 249 538 or visit www.executiveairlines.com.au.

    Headquartered in Zrich, Switzerland, ExecuJet manages

    160 business jets from bases in six regionsAfrica, Asia,

    Australasia, Europe, Latin America and the Middle East.

    country on charter jet. The price? An ExecuJet

    LR45 will take you from Sydney to Melbourne

    return for around $17,000. For that youll get a

    sleek Learjet that seats up to six. As a comparison,

    if you were wanting to stop in Canberra en route,

    six business class Qantas seats will cost $7500.

    But Qantas wont fly you into one of the wine-

    growing districts between Sydney and Melbourne

    for lunch in the vineyards. Extrapolate those

    figures for groups of 12 to 18 executives and you

    have a proposition.

    Its one hell of a selling point, shifting the

    dynamic from the passenger being servant to a

    plane schedule or the annoying regulations of

    regular air travel, to it being at your beck and call.

    Want the pilot to give you a rollercoaster ride

    in the sky? Theyll do it. Or smooth flying to a

    degree that commercial airlines cant match?

    They can do that, too.At a graduation speech for Duke University,

    talking about the secrets of wealth and success,

    Oprah Winfrey declared: Anyone who tells

    you that owning your own jet isnt great is lying,

    for the good reason that it is true.

    Even in this age where ostentatious displays

    of wealth are gauche, private jetting remains

    one of the great material perks that money can

    buy. Its just that now you dont have to be a

    billionaire to do it.

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    42 43Summer 2015 | Crown Group Travel & Ind

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    44 45Summer 2015 | Crown Group Wine & D

    In Sydney hes a culinary icon, a survivor for

    over a quarter of a century in one of the most

    competitive restaurant markets in the world. In

    Singapore hes the relative newcomer whose

    tiny eatery keeps garnering award after award.

    And in Tasmania hes simply Tets, the gourmet

    ambassador who cant stay away.

    The story of superstar chef Tetsuya Wakuda

    is a remarkable one by any measure: the tale

    of a young Japanese immigrant who became

    recognised as one of the best chefs in the world.

    His Sydney restaurant, Tetsuyas, became

    a regular on international top-100 restaurant

    lists soon after it opened in 1989. Waku Ghin,

    Tetsuyas Singapore outpost at the glitzy Marina

    Bay Sands resort, is ranked among the top 10

    restaurants in Asia; its staff of 32 has catered for

    just 30 diners each night since it opened in 2010.

    Two years ago Tetsuya earned the

    unprecedented honour of being named Masterof Cuisine by the Japanese Governmentthe

    first overseas-based chef to be recognised as

    such. The late American chef Charlie Trotter

    described Tetsuya as being among an elite

    group of international chefs that has influenced

    other chefs through their personal styles and

    unique approaches to food.

    These are quite extraordinary achievements

    for someone who arrived in Australia at the age

    of 22 with very limited English language skills

    and sought work as a kitchen hand in a country

    where he expected to see kangaroos and koalas.

    Along the way, this quietly spoken man has

    devised a culinary philosophy centring on pure,

    clean, fusion flavours, which has been much

    copied but rarely bettered. Think dishes such

    as scampi tail with scampi oil and chicken liver

    parfait (Sydneys up-market surf and turf) or

    marinated botan shrimp with sea urchin and

    oscietra caviar (at Waku Ghin, where a 10-course

    degustation is served at two sittings each night).

    I made up quite a few things along the way

    and, luckily for me, people liked the way they

    tasted, Tetsuya admits.

    When he was presented with the Diners

    Club Lifetime Achievement Award Asia 2015 ,

    he described his two restaurant businesses as

    something that I believe in, and something that

    I love to do. But it is actually not my talent, but

    everybody together, so this award is for the team.This kind of award is usually given to someone

    who has put in many years and is ready to retire.

    But I am not ready to retire yet, he is quick to add.

    Tetsuyas humble attitude has made him one

    of the few superstar chefs about whom no-one

    in the industry has a bad word to say. He also

    freely admits to discovering ideas every time

    he eats out, which is often. You have to have

    a passion for eating first, and from that comes a

    passion for cooking, he says.

    J APANE SE AUST R ALI AN C ULI NA R Y ST AR T E T SUY A W AK UDA

    SPE AK S W I T H W I N SO R DO BBI N ABO UT A L I FE I N FO O D.

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    46 Category T47Summer 2016 | Crown Group

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    GuestTicketContractat www.RSSC.com.ShipsRegistry:Bahamas2013RegentSeven SeasCruises.Agentsmaychargeservicefees andor feesfor cardpaymentswhichvary.QantasFrequent Flyermembersreceiveone

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    finalpaymenton yourpackagearrangements.Offer maybe withdrawnatany time.

    Born in Hamamatsu, Shizuoka Prefecture,

    Japan, Tetsuya arrived in Australia in 1982

    with a small suitcase and big dreams. He found

    employment as a kitchen hand and then worked

    for Tony Bilson, the chef superstar of his day, at

    Kinselas, Sydney, where he learned the classic

    French techniques that would help him create

    his own culinary style.

    After several short stints at other eateries and

    a spell as part owner of a small restaurant called

    Ultimos, where he cooked AsianFrench fusion

    dishes, Tetsuyas star began to rise. In 19 89 he

    opened Tetsuyasin a small terrace house in

    Sydneys inner-city suburb of Rozelle; book ings

    were soon hard to come by and waiting lists

    were the norm.

    A move to larger, classier premises in the city

    followed, along with international recognition.

    Back home, Tetsuyas success was being noted,

    and in 2006 he was named as the first Sake

    Ambassador outside of Japan.

    Since 2003, Tetsuya has been the

    International Food and Beverage Ambassador

    for Tasmania, a state he visits regularly and for

    which he has great affection. A few years ago

    he had a wooden fishing boat built from localtimber, which he uses on his frequent trips to

    the island state. He treated hundreds of locals

    in Franklin, where his $800,000 motor cruiser

    Belle was built, to a slap-up breakfast to

    celebrate the launch.

    This November, Tetsuya will be the star

    attraction at Effervescence, the annual

    celebration of Tasmanian sparkling wines,

    at which he will cook on the opening night.

    In addition to his ambassadorial role, he has

    supported many small producers on the island

    and his signature dish is a confit of Petuna ocean

    trout from Tasmania.

    A fiercely private man with a broken marriage

    behind him, Tetsuya says his staff are his family.

    To be honest, I think its amazing that other

    people find time to be a father, a chef and arestaurateur, he told me a few years ago. I may

    not have family here, but I have people I can

    call familysome very dear friendsso I am

    very fortunate.

    Like most chefs, I only ever wanted to cook

    my own food, in my own way, and I am thankful

    that people continue to enjoy that.

    As for the future, he has considered opening a

    small Japanese-style tavern in Tasmania when he

    retires. But right now hes just too busy.

    Clockwise from

    above: Confit of Petuna

    ocean trout with konbu;

    Marron salad with truffle;

    Wakuda is a regular visitor

    to Tasmania.

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    48 49Summer 2016 | Crown Group Wine & D

    GI N I S NO T O NLY I N , I T S R E VI VAL I S T UR NI NG H E ADS FAST E R

    T H A N T H E D E V I L I N A B L U E D R E S S , R E P O R T S M I K E B U T L E R .

    Consider this a public ser vice announcement:

    If you like your martinis and other cocktails with

    vodka, and gin isnt to your taste, it might be time

    to stop and smell the botanicals, so to speak.

    While vodka strives to be tasteless, themysterious and often misunderstood gin is the

    polar opposite. Like whisky, gin is a drinkers

    drink that is made to be recognised instead of

    anonymously downed in a shot glass. Infused

    with juniper berries and other botanicals,

    gin is enjoying a revival, thanks in part to the

    cocktail renaissance.

    Its a really exciting time to be drinking gin,

    says Pernod Ricard Brand Ambassador and self-

    confessed ginophile Ben Davidson.

    The revival began in Londons bar scene in

    the late 90s when British bartenders started

    exploring how gins flavours gave new life and

    complexity to cocktails. That was followed by an

    explosion of boutique backyard gins in the US,where distillers began diminishing the juniper

    in preference for other botanicals, such as

    peppers, citrus fruit, fennel, almond and even

    capsicum. It created more all-mouth flavour

    profiles to be integrated into drinks.

    Its a style called New Western Gin, says

    Ben, who made it onto the 2015 Bartender

    MagazineTop 100 Most Influential List. Theyre

    really interesting and each one is different, he

    adds, singling out Aviation American Gin from

    THE

    GINSIDERSGUIDE

    Oregon for its distinctive yet subtle note

    of lavender.

    Australia, too, is making its own distinctive

    modern gins, led by Margaret Rivers The West

    Winds Gin. Launched in 2011, the distillerys The

    Sabre and The Cutlass gins pole-vaulted onto

    the international scene by taking the double gold

    and gold medals, respectively, at the 2011 San

    Francisco World Spirits Competition. In addition,The Broadside gin won double gold at the 2014

    New York World Wine & Spirits Competition.

    [The first accolades came] within a month

    of us launching, so it was a pretty good start,

    says Jeremy Spencer, one of the four pals who

    banded together to create the brand.

    The West Winds blow in three varieties and all

    are definitely worth raising a spinnaker for. The

    Sabre is a nod to traditional London dry gin, but

    with the addition of wattle seed, which gives a

    creamy texture to the tongue. Its perfect in

    a classic gin-and-tonic with a slice of lemon.

    The Cutlass gin is bold and will put hairs

    on your chest for various reasons, namely the

    muscular 50 per cent alcohol by volume (ABV).

    This is a serious gin that pairs native bush tomato

    with coriander seeds to produce a headstrong

    and very drinkable drop. Its a drinkers drink

    best consumed with lots of ice, a splash of tonicand a slither of green capsicumpreferably on

    the verandah at sunset.

    And then theres the latest, The Broadside.

    Lets just say its for pirates with style. Jeremy,

    whos a bit of a swashbuckler himself, likes to

    sip it straight up on a cold winters evening or

    appreciate its fulsome flavour in a dry martini

    with a grapefruit twist.

    Tonic water not to your taste? Its probably

    because youve only ever tasted synthetic

    Above: Gin is infused with

    a variety of botanicals to

    provide a rounded and

    stimulating taste.

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    52 53Summer 2015 | Crown Group Wine & D

    V BY C R O W N GR O UPS R E T AI L SPAC E S W I LL

    R O VI DE PAR R AMAT T A R E S I DE NT S AND PAT R O NS

    W I T H DI VE R SE DI NI NG O PT I O NS I NSPI R E D BY

    SO ME O F T H E BE ST PLAC E S I N T H E W O R LD.

    W E H I T T H E ST R E E T S O F SY DNE Y T O F I ND O UT

    BO UT Y O UR FAVO UR I T E DI NI NG E XPE R I E NC E S .

    A

    TASTEOFTHE

    GLOBE

    Jessica, Belgium

    In Naples, the pizza was amazing.

    Italian pizza is the best in the world

    and its cheap!

    Pauline, Belgium

    I had a great cheese board at a loca

    restaurant in my hometown in Belgiu

    Mattia, Italy

    Italians take their food seriously and

    my favourite place to eat is Ostaria

    Boccadoroin Venice. The view is

    beautiful and you can eat anything yo

    likeseafood, pastaand all fresh.

    Brian, Rhodes NSW

    I love pho noodles in my native China.

    Theres actually a few great noodle

    restaurants right here in Sydneys

    Chinatown that come close to being

    as good as home.

    Gene, Wollongong NSW

    We actually went toSpeedos Caf

    at Bondi Beach todaythat was pretty

    special. It was a great experience and

    the food was really well presented.

    Lauren, Manly NSW

    I used to live in Italy and the real gelato

    you can get over there cant be beaten.

    Its so authentic.

    Sera, Gold Coast QLD

    This bagel place in Williamsburg in New

    York was amazingbest bagels ever!

    Tully, Gold Coast QLD

    Nobuin Malibu in the USA was the most

    delicious restaurant Ive ever been to; it

    was filled with celebrities and you felt like

    an A-lister.

    Whats been your best dining experience ever?

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    Image: The Block Interior design: Ebony and Luke Haythornthwaite Photography: Nicole Hasthorpe

    original artworks limited edition prints textiles

    www.katiemckinnon.com.au www.theblockshop.com.au [email protected]

    Unlock your secret oasis.

    168 LIVERPOOL ROAD, ASHFIELD, SYDNEY

    Oasis by Crown Group creates a sense of resort style yet practical urban living to be experienced and enjoyed every

    day. Here youll find sanctuary in superbly decorated entertainment and lounge rooms, a music room, theatrette,rooftop lounge and BBQ area places designed for everyone to relax, enjoy, meet and mingle. With a selection of

    apartment styles spanning loft, 1-bedroom and 2-bedroom apartments or penthouse terraces plus the option of a media

    room or study. Youll never tire of the city views and youll always love the way the living areas in your apartment create

    zones of privacy and tranquillity.

    crowngroup.com.au

    facebook.com/crowngroup twitter.com/crown_group instagram.com/crown_group

    VISIT OU R SALES SU ITE

    By appointment only - Level 29, 1 Market Street, Sydney CBD

    Colin Lee 1300 672 564

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    56 57Summer 2016 | Crown Group Architecture & De

    You were appointed as a guest judge on The

    Blockback in 2011. How did you end up on one

    of Australias biggest reality television hits?

    It all started with setting a goal in 2008 to get

    more exposure for my business. I received a

    Facebook message from a mate with a link

    to an audition to be a contestant on a design

    show. I auditioned forHomeMADEon

    Channel Nine at the very last minute, unsure if

    I should go down that road. It was all a whirlwind

    once I was accepted. Two months later, I was

    one of two finalists. In that time, I got to know

    the executive producers pretty well, which

    led to my role as a guest judge a year later on

    The Blockits created by the same executive

    producers. The following year I was asked to be

    a full-time judge and Ive now been on air for

    eight series.

    Outside your TV commitments, what do

    you like to do in your spare time to switch

    off and relax?

    I work quite a lot, but when we have our sonI prioritise time with him doing fun stuff that

    builds good memories. We rough and tumble,

    watch cartoons together, jump on trampolines, or

    play games or video games together. Another big

    favourite is building Lego together and you cant

    go past good old Hide and Seek . We hang out

    at the beach, as we live a five-minute walk from

    beautiful Bondi, and take our dogs for walks.

    Basically just good family fun is the way I spend

    my down time.

    What are the biggest faux pas people make

    when styling their own home?

    Buying things that they personally like without

    regard for whether they actually work together.

    The result is a bunch ofprobablylovely

    furniture, but an average-looking room, at best.

    Simply planning the pieces you want in your

    space gives you the best chance of a great result.

    But the opposite can be true also.

    Youve been described as the nice guy of

    design. Do you see it t hat way?

    I dont take myself too seriously. There is no

    place for ego on TV or in clients homes. The

    things Ive been blessed with in life and my

    career could just as easily stop in an instant so

    I know its not wise to buy into any prestige or

    pageantry. Its very easy to feel like grand results

    equal entitlement, but at the end of the day my

    outlook is that if a designer does a great job

    people end up with great-looking homes and a

    feeling of prosperity. If we mess it up, no-one

    dies. Being relaxed often gets great results. Its

    always good to keep things in perspective! I think

    this outlook lets me be the nice guy.

    Can you describe your personal style aesthetic

    for your home?

    Haha okay, for my home the aesthetic is

    comfortable and practical. I have a six-year-old

    son, three dogs and an old cat so our house is

    a tangle of toys and hair. I dont see any joy in

    being precious about things. Things arent what

    is important in life, relationships are. There are

    times when Im out at a beautiful home, like

    recently when I styled a place in Annandale for

    a Vogue Livingshoot and my next book, and I

    thought, Man Id love to live like this all the time.But the truth is no-one lives in a photoshoot

    no-one with young kids and three dogs at least!

    So you have quite the menagerie in

    your home?

    Yes! Furniture and inclusions need to be

    washable, removable or spray-and-wipeable.

    It also means that we have a very relaxed home

    with non-fussy interiors.

    You now live in Sydney, but your roots are in

    Queensland. Did you know from a young age

    that you were destined to live in a bigger city?

    No way! I studied French at school for one year

    as it was mandatory, but didnt do it when it

    was my choice. I thought I would never leave

    Australia so why bother. Little did I know I would

    travel so much and end up married to a Frenchie.

    I wish Id learned more than, je mappelle Darren.

    Apartment living is on the rise. How important

    is savvy interior styling for this style of living?

    A home needs to be a home. The only way to

    get this is to imprint your own personality onto

    it. That means understanding what makes you

    tick and what you want to achieve. Once you

    understand what you want then plan, plan,

    plan, and buy cleverly by searching first and

    buying when you have all the problems solved

    and choices made. If you cant manage this for

    yourself, hire a designer to do it for you.

    How can people steer away from short-sighted

    trends when it comes to styling?

    Go for classic and timeless inclusions and

    materials, and layer in small-cost replicable

    trend items like cushions or decor. These can be

    stored or sold when the trend passes. The bigger

    and more expensive the item, the wiser it is to

    find something versatile and enduringly beautiful.

    Any current projects?

    Plenty. Weve just completed an apartment for

    the BoysTown Charity Christmas prize draw.

    We are working on my next book, finishing my

    own renovation to sell in October this year,working on my second rug range, plus expanding

    into different product lines.

    Favourite Sydney restaurant?

    China Doll, Woolloomooloo.

    Favourite holiday destination?

    Anywhere I can take a plane to. In Australia

    though, it would have to be Hyams Beach.

    T

    RUE

    T

    OFORM

    ME T I C ULO US PLANNI NG

    AND I MAGI NAT I O N C AN

    H E LP Y O U ST Y LE Y O UR

    DR E AM H O ME , SAY S DAR R E N

    PALME R . DOMINIQUE

    K U HN E SAT DOWN WITH

    T H E C H AR I SMAT I C ST Y LI ST

    T O GE T T H E LO W DO W N

    O N LI FE O UT SI DE THE

    B L O C K , AND AVO I DI NG

    T H E T R E ND T R AP .

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    58 59Summer 2015 | Crown Group Architecture & De

    D O R F +

    N A T A L I EW A L T O N

    Leading Sydney stylist Natalie

    Walton partners with Dorf as

    the first collaborator in a series

    of strikingly imaginative work.

    Both Natalie and Dorf believe

    in timeless simplicity and

    intuitive design. That is, the end

    result serves a clearly definedpurpose, but is also very

    refined.

    Its always important to me to

    create spaces where people

    want to be, says Natalie.

    When it comes to products, Im interested to know

    more about them - where they were made, who

    designed them, what influenced them, explains

    Natalie. Nothing is just an object to me - its

    something to understand, and learn from.

    Featuring

    the Dorf

    Myriad

    Cross

    Collection

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    60 Category T61Summer 2015 | Crown Group

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    Architecture & De

    THE CROWN GROUP

    R E D E F I N I N G T H E P A R A M E T E R S

    O F I N N O V A T I O N

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    64 65Summer 2015 | Crown Group The Crown Group Collec

    W I T H W AR M W E AT H E R H E R E AND A FLUR R Y O F NE W PR O PE R T I E S H I T T I NG T H E

    MAR K E T , SY DNE Y S LE ASI NG O UT LO O K I S I N F I NE FO R M. DO M I N I Q U E K U HN E SAT

    DO W N W I T H H E AD O F C R O W N G R O UP LE ASI NG, AN T H O NY C AUDULLO , T O C H AT

    ABO UT W H AT S AH E AD I N T H E C O MI NG MO NT H S .

    Crown Group Leasing opened its doors in

    2011 and today manages more than 250

    investment properties.

    Spring is typically the season for fresh starts.

    Tell us about the spring rental rush.

    One season rules them all when it comes to the

    property market and thats spring! The change

    of season floods the market with exciting, new

    options for renters. If youre looking for the

    perfect home, spring is typically a good time

    to start lookingyou are likely to get the

    opportunity to consider a wide variety of options.

    What are people looking for in a

    rental property?

    Well-located, premium properties within

    15 kilometres of the city and access to transport

    are highly sought after. Tenants are looking to

    secure a value-for-money lifestyle package.

    Amenities and resort-style facilities are high on

    wish lists. Renters are becoming more and more

    astute, factoring in routine costs such as gym

    memberships and assessing how they compare

    to an all-inclusive lifestyle offering. I encourage

    investors to put themselves in tenants shoes to

    understand what theyre really looking for.

    Should investors feel at ease listing their

    property in spring?

    Yes. While we typically see more properties

    available for lease, this upward trend in

    availability is timed with a spike in potential

    tenants ready to make a move before Christmas.

    People like to start the New Year on the front

    foot and Christmas is a busy time, so naturally

    spring represents an opportunity for landlords

    to capture peak interest in the market.

    More and more people are opting forapartment living. Why is this the case?

    These days many tenants who can afford to live

    in a house prefer the convenience of living in

    an apartment. People dont want to spend their

    weekend mowing the lawn or sitting in traffic just to

    get to the cinema or caf. Reducing the time spent

    on home maintenance means people have more

    time to spend doing the things they really love.

    What does Crown Group Leasing have

    available this spring?

    While it is impossible to predict whats on our

    future roll, theres a strong chance we will have

    properties available in the award-winning Top

    Ryde City Living project and the innovative

    Viking by Crown project at Waterloo. Both

    residential projects represent excellent

    opportunities for renters to secure a state-of-

    the-art lifestyle close to shops, transport, local

    amenities and infrastructure.

    How does Crown Group Leasing optimise

    the leasing process?

    Weve found that about 40 per cent of our

    enquiries are coming in between 5pm and 10pm;were recognising these trends in the market.

    Crown Group Leasing uses a custom-designed

    24/7 software, Register Online, to allow our

    prospective tenants to book numerous

    inspections around the clock and receive

    uninterrupted service and immediate

    appointment confirmation.

    To find all the apa rtments available to rent,

    visit www.crowngroup.com.au/leasing.

    Top Ryde City Livin

    is a seven-tower, 653

    apartment residentia

    development locateabove Top Ryde Cit

    Shopping Centre. Th

    development feature

    expansive common

    facilities including a mu

    room, library, media

    theatres, indoor and

    outdoor function area

    a childrens playgroun

    and a pool.

    Viking by Crown

    is a ten-storey residen

    development located

    the suburb of Waterlo

    within Sydneys upcom

    Green Square precin

    and moments from

    artistic Danks Stree

    and East Village

    shopping centre.

    TIS THE

    TO MOVE

    SEASONC U R R E N T

    P R O J E C T S

    Clockwise from left: Top Ryde City Li

    Viking by Crown outdoor swimming p

    Crown Group Leasings Anthony Cau

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    66 67Summer 2015 | Crown Group

    Y O U K NO W T H E SAY I NG, PR O DUC T I O N MI NUS S ALE S E Q UALS

    SC R AP . NO MAT T E R W H AT BUSI NE SS Y O UR E I N , I F Y O UR E

    NO T MAK I NG SALE S Y O U W O NT BE I N BUSI NE SS FO R LO NG.

    AS AI R AR O MAS J O H N VAN R O E MBUR G T E LLS RO DE RI C K E I M E ,

    SC E NT MAR K E T I NG I S R I G H T O N T H E MO NE Y .

    Expensive television commercials and

    newspaper advertisements are one route,

    but have you considered a more subtle yet

    effective way to market your brandone where

    you dont have to say a word?

    Humans are complex, acutely sensory

    creatures and their decision to proceed

    to purchase is a combination of numerous

    factors ranging from urgent need to whimsical

    desire. Bringing a customer to the point of

    commitment (ie, closing the sale) requires

    skilful communication and deft manipulation

    of perception.

    During your sales presentation, the customer

    whether theyre aware of it or notis deciphering

    audio cues and observing body language and

    facial expressions, as well as absorbing some of

    your sales message. What if there was something

    else you could do to tip the scales in your

    favour? This is where scent marketing and the

    mysterious, subliminal art of persuasion comes in.

    John van Roemburg, CEO of Air Aroma, has

    spent more than 15 years helping businesses

    implement scent as part of their overall branding

    strategy. Scent marketing is used to create an

    atmosphere that encourages and relaxes the

    customer, he says. Smell is linked to pleasure,

    wellbeing, emotion and memory; therefore it can

    influence a customers mood. The fragrance

    should be pleasant and subtle so [the customer]

    can connect on an unconscious level.

    As Air Aromas marketing material explains,

    A signature scent is most effective if customers

    can closely associate the smell with the brand;

    therefore it should be used like a traditional

    graphic logo and be present in every possible

    customer contact point. According to the Sense

    of Smell Institute, A brand with an olfactive

    [relating to the sense of smell] logo has a 65 per

    cent chance of being remembered. An unscented

    brand has a 50 per cent chance of being

    forgotten within the first three months.

    There are some obvious situations where

    scent marketing could be decisive in creating a

    positive outcome. The most popular applications

    of scent marketing and signature scent creation

    are in industries where customer service and

    brand perception are critical, van Roemburg

    says. Most installations are currently in hospitality

    environments such as hotels and casinos, the

    finance industry, retail settings, fitness centres,

    airlines and residential buildings.

    DOLLARSSCENTS&

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    68 Category T69Summer 2016 | Crown Group

    One of Air Aromas most interesting

    esidential projects was a 10,000m2palace in

    he Middle East that required more than 40

    centing units and a unique signature fragrance

    or the occupants. Careful consideration was

    equired when selecting each ingredient to

    match the desires of His Royal Highness and

    he culture, as well as the palaces interior

    colours, textures and materials. We also had

    o consider the very hot, dry climate and blend

    he fragrance accordingly.

    Casinos have reported revenue increases of

    up to 40 per cent after the addition of scent to

    he gaming area, van Roembug continues, as

    customers spent more time (and money) in a

    more conducive environment. Retail stores have

    eported similar increases in gross sales.

    While higher revenues in spending

    environments are certainly a key outcome,

    what other applications are possible? Scent

    marketing techniques can be applied to spacesyou wouldnt necessarily expect, van Roembug

    ays. Our clients include funeral homes,

    hospitals and dental clinics. Ambient scents of

    orange or lavender in dentists waiting rooms have

    been shown to reduce anxiety and improve mood

    n patients.

    Weve even developed some very specialised

    ragrances for a wide range of artistic functions.

    On one occasion, Air Aroma teamed with fashion

    abel Romance Was Born to develop a bespoke

    Australian essential oil blend to scent the Bush

    Magic-themed grand finale at the 2015 Virgin

    Australia Melbourne Fashion Festival.

    Another time we worked with Cirque du

    Soleil to enhance particular moments of the

    show, and a delicate newborn-baby scent was

    developed to emphasise crucial moments of a

    Melbourne play, e-baby. Weve even bottled the

    unmistakable smell of opening a brand-new

    MacBook for use in an art exhibition.

    Air Aroma fragrances can also be used by

    anyone in their home, shop or office, using small

    self-serviced diffusers with the flexibility to

    change aromas at will. A welcoming scent for

    guests or visiting clients can be changed quickly

    and easily to something suitable for childrens

    homework or other creative inspiration. Plus,

    there are no naked flames, toxins or messy spills

    that can occur with other methods such as

    perfumed candles or oil burners.

    Recently, Crown Group developed its own

    signature scent, Infinity, which debuted at the

    event A Night of Infinite Luxury. This resort-style

    signature scent incorporates lush green nuancesand fresh oceanic notes to complement Crown

    Groups revolutionary urban developments, such

    as Infinity by Crown Group within Sydneys new

    Green Square Town Centre, which is designed

    to create seemingly endless forms of living

    space to enjoy reaching beyond the horizons

    of contemporary style.

    Carefully chosen fragrances can have many

    beneficial effects, including reducing irritation,

    stress, depression and apathy and enhancing

    happiness, sensuality, relaxation and stimulation.

    So lead by your noseit could be your path

    to success.

    A SIGNATURE SCENT

    IS MOST EFFECTIVE IF

    CUSTOMERS CAN CLOSELY

    ASSOCIATE THE SMELLWITH THE BRAND ...

    LIKE A TRADITIONAL

    GRAPHIC LOGO.

    Clockwise from above: Air Aromas

    range of Aroslim diffusers and CEO

    John van Roemburg.

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    70 Category T71Summer 2015 | Crown Group 7170 The Crown Group CollecSummer 2016 | Crown Group

    COMMUN

    ITY

    From left to right: 1. Steve Gray and Gary Cory 2. Iwan Sunito, Koichi Takada and Georgia Wilson

    3. Megan Gale 4. Kevin Vertzagias, Evelyn Vertzagias, Liana Sunito and Iwan Sunito 5. Ian and Prisca

    Edwards 6. Kylie Gillies 7. Stuart King and Naomi Simson 8. Peter Moore and Lord Mayor Clover Moore

    9. Leigh Morris and Diego Russo 10. Wellih Tan, Imelda Fransisca and Au Bintoro

    From left to right: 1. Ronaldi Wisastra, Jessica Irawan, Iwan Sunito, Arie M

    and Ishak Budiman 2. Tony Davies, Betty Lee Lo and Karen Chia3. Jane H

    Arie Mentari and Henny Lo 4. Febrina, Silvia Lin, Hany Chen, Shenny Fait

    Iwan Sunito, Arie Mentari, Henny Lo and Jane Hakiki 5. Dino Patti Djalal,Iwan Sunito, Sari Kusumaningrum, Dean Syahmedi and Ennita Pramono

    6. Tom Haythorn, Dominique Kuhne, Louise Halloran and Adam Yip7. Roy

    Marcellus and Sam Pang 8. (centre photo) Dino Patti Djalal, Rosa Djalal, S

    Prastya and Wahyu Prastya 9. Members of the Crown Group construction

    10. Herman Suwito, Franky Johannes and Nina Johannes 11. Sharan Jyoti a

    Piper Reid 12. Liana Sunito, Iwan Sunito, Darren Palmer and Kate Prideau

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    72 Category T73Summer 2015 | Crown Group

    The true secret behind a show-stopping kitchen is making the best

    available use of space. Kessebhmer Clever Storage Solutions fromHfele offer a complete range of brilliantly organised kitchen storagethat will be the envy of anyone yet to discover this outstandingfunctionality.

    Let yourself be seduced by some of the worlds most innovativesolutions. Perfectly engineered for todays modern kitchen, thisis storage as it should be simple, stylish and effective. From theelegant CONVOY Premio, to the luxurious LeMans II, no space iswasted. Everything is in place. Everything is within reach.

    To find out more information visit www.hafele.com.au

    in [email protected] www.hafele.com.au 1300 659 728

    BRIGHT IDEASFOR BEAUTIFULKITCHENSFROM HFELE.

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    74 75Summer 2016 | Crown Group The Crown Group Collec

    M MENTST O R E M E M B E R

    The Sales Team

    Go to any of Crown Groups stunning

    ales suites and youll be greeted by one

    of our property-obsessed sales executives.

    The Sydney residential sales team is a

    multicultural 12-person team of professionals

    with mixed backgrounds and a wealth of

    combined experience.

    The sales teams newest member, Indranil

    Halder, spends most of his days at the Infinity by

    Crown Group sales suite in the up-and-cominguburb of Waterloo.

    Clockwise from left: Colin Lee, Ada Chen, Ivone

    Hendarta and Colin Lee, Prisca Edwards and

    Alison Zhang and Jennifer Tan.

    Clockwise fro

    Indranil Hald

    Nicholas Abb

    What does Indranil like about working

    in sales?

    I love helping people to enjoy a luxurious

    lifestyle in everyday living, he said. V by

    Crown Group in Parramatta is my favourite

    I love its unique features, exceptional value

    and the cutting-edge lifestyle it offers.

    Similarly, another new recruit to the team,

    Project & Commercial Sales Director Colin

    Lee loves it when the pressure is on to guide

    buyers through the complicated maze of

    buying a property in NSW. I love guidingmy clients through the often-challenging

    process of buying real estate. I like bringing

    comfort to clients through informative and

    consistent updates throughout the sales

    process, he said.

    With design underway for the next

    spectacular Waterloo development, the

    sales team cant wait to share the highly

    guarded details and reveal w hats next.

    V I E W A L L T H E C R O W N

    G R O U P M O M E N T S O N

    O U R S O C I A L M E D I A

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    78 79Summer 2016 | Crown Group The Crown Group Collec

    O N E S T O W A T C H

    C O N T R I B U T O

    Editorial & Advertising

    Faye James

    Group Editor

    Ellie CorriganEditor-In-Chief

    Kate Prideaux

    General Manager ofCommunications & Public R

    Dominique Kuhne

    Communications Executive

    Chris Waite

    National Group Sales Mana

    Design & Publishing

    Geoff Campbell

    Publisher

    Giverny Reid

    Creative Director

    Guy PendleburyProduction/Pre-press

    Photography

    Jake Richardson

    jakerich55.com

    Crown Group Head Office

    Level 29/1 Market Street,

    Sydney NSW 2000p +61 2 9925 0088

    e [email protected]

    wcrowngroup.com.au

    Edge Head Office

    Level 4, 1014 Waterloo Stre

    Surry Hills NSW 2010

    p +61 2 8962 2600

    e [email protected] edge.agency

    Keating

    By Kerry OBrien

    RRP $39.95

    booktopia.com.au

    The life of one of Australias most intriguing

    public figures, former Prime Minister Paul

    Keating, as told to the countrys most

    influential political interviewer, Kerry OBrien.

    This long-awaited collaboration is a biography

    unlike any other.

    Live What You Love

    By Naomi Simson

    RRP $29.99

    dymocks.com.au

    In Live What You Love, groundbreaking

    Australian entrepreneur Naomi Simson will

    show you how to love what you do every

    day and live life to the fullest. Naomi built

    one of Australias major tech success stories,

    RedBalloon, from a simple idea.

    Simply Nigella

    By Nigella Lawson

    RRP $59.99

    booktopia.com.au

    Simply Nigellataps into the rhythms of

    our cooking lives with recipes that are

    uncomplicated, relaxed and always satisfying.

    From quick and calm suppers to stress-free

    ideas for catering to a crowd, these are recipes

    guaranteed to make everyone feel good.

    Sapphire Skies

    By Belinda Alexandra

    RRP $29.99

    harpercollins.com.au

    From the pomp and purges of Stalins Russia

    through the horrors of war and beyond, this

    epic saga combines secrets and lies, sacrifice

    and redemption, and enduring love and

    terrible betrayal.

    Listen To Me Marlon (2015)

    RRP $24.98

    jbhifi.com.au

    With exclusive access to personal archives,

    this is the definitive Marlon Brando cinema

    documentary. Charting his exceptional career

    as an actor and h is extraordinary life away

    from the stage and screen, this film fully

    explores the complexities of the man by telling

    the story uniquely from Marlons perspective.

    Dutourdumonde Photography / Shutter