Case: Queen Silvia Nursing Award

Developing national healthcare services with

crowdsourcingParadigm shift we’ve been waiting for?

Copyright Tom Laine 2014, tom.laine@innopinion.com

The Queen Silvia Nursing Award

• Purpose of the campaign was to get new ideas, evaluate the ideas,

and eventually improve elderly care services in Sweden

• In 2014 campaign runs in Sweden and Finland and plans to expand

• Campaigns run in local language

• Targeted at nursing students, main prize being the Award and

stipendium

• The campaign was hosted by SCI and supported by a number of

local healthcare service providers and organisations

Innopinion is a modern tool to collect DATA…

…from your potential or existing customers, partners, employees, FB fans, Twitter followers…

Service packages for: a) employee engagementb) customer loyalty & awarenessc) idea competitions and challenges+ value-adding reseller / partner model to license the platform

Idea

Opinion

Feedback Problem

Innopinion in short

Innopinion highlights

Freeform Content = Potential killer contentPeer-evaluation = Wider understandingGamified Process = More data and more

active participantsAutomated = Cost effectiveBranded to client = Creating sales leadsThe Result = Actionable Market Data

Participant

innopinion

Investors

Potentialcustomers

Potential business partners

Experts

Users

Admin / Host / Company

Innopinion automatically chooses the most relevant people to evaluate each idea and task

Participant

Participant

Main results and statistics

• Campaign lasted for 3 months• Over 140 people participated• Over 330 ideas were sent• c. 3000 evaluations performed and 800

comments given for the ideas• 21 ratings and 5,7 comments per participant

• Best idea(s) are being planned for implementation

The next big challenge…

Tom Lainetom.laine@innopinion.com

Mob. +358 400 296 196