Crowdsourcing for Social Change

Amy Sample Ward@amyrsward - @netsquared

AmySampleWard.org – NetSquared.org

These slides are part of a collaborative panel session with Beth Kanter, Dave Neff, Holly Ross and Kari Dunn Saratovsky for SXSW Interactive 2010.

Amy Sample Ward

I’m a blogger, facilitator and collaborator focused on using new technologies for social change.

You can connect with me directly at:@amyrsward

http://amysampleward.org

I’m also the Global Community Development Manager at NetSquared, a global nonprofit focused on the intersection of technology and social impact.

You can connect with me there at:@netsquared

http://netsquared.org

Crowdsourcing for Social ChangeFor the Social Media for Social Good competition, we followed these 4 steps:

1. Easy to use submission form

2. Provide ample submission period

3. Provide a ranking or voting system

4. Panel of experts for final selection

Flickr: Johnath

Crowdsourcing

Flickr: SashaW

Value of Crowdsourcing

Flickr: Hamed Saber & jimmcclarty

+ ADD

Wisdom of Crowds Voting

Flickr: Myki Roventine

Crowdsource Design

Flickr: James Cridland & billypalooza

Social Media Tools for Crowdsourcing

Convincing Your Execs

Flickr: cscott2006

When Crowdsourcing isn’t Right

Flickr: acme

Social Media in Program Delivery

Flickr: ivan walsh

Favorite Case Study

Examples not Submitted

How to Measure Success5 Key Steps to Mapping Your Work Towards Metrics:

1. Problem: Be as specific as possible, focus on the problems you will be addressing directly (not just changing the world)

2. Strategy: Highlight the strategies that specifically address the problems (this assumes you’ve already used a process to identify your audience and goals and chosen the corresponding/appropriate tools to match)

3. Benefit: These are both tangible and intangible, and can also include things that you don’t see or expect at the beginning but develop later

4. Value: These emerge from the Strategy choices and Benefits

5. Metrics: You can identify the corresponding metrics of your tools and your actions based on what has emerged above; again some of these are basic numbers/data and others will have to be qualitative

Keeping Supporters Engaged

Thanks!I have more ideas and examples of crowdsourcing and social media tools for social

impact work on my blog and I’d love to hear what you think! Join me at:

Blog: http://AmySampleWard.org

Twitter: @amyrsward

Email: amy@amysampleward.org

My takeaway tweet: Crowdsourcing for social impact must be fun, open, easy to participate and valuable from the start. Check out the examples here: http://bit.ly/acN3xy