Crowdsourcing: The Business Model for Reinventing the Government
Crowdsourcing for Business 2013
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CROWDSOURCED SCIENCE SUCCESS: EINSTEIN@HOME PARTICIPANTS FIND A PULSAR Grenoble 2012
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lukas ritzel slides on crowdsoucing, the crowds getting active in business, tribes, from globalization to outsourcing to crowdsourcing for the enterprise
Transcript of Crowdsourcing for Business 2013
CROWDSOURCED SCIENCE SUCCESS: EINSTEIN@HOME PARTICIPANTS FIND A PULSAR
Grenoble 2012
FRANCIS GALTON
As Galton wrote later: "The result seems to be more creditable to the trustworthiness of a democratic judgment than might have been expected."
Searching for Aliens since 20 yearsSearching for Aliens since 20 years
They knew what they are looking forThe had the dataNow they needed computer power to analysis the data
The solution: Use the crowd
Not Aliens but at least a Pulsar?
Scientists ask for gamers complex thinking skills to solve their highly complex problems
EteRNA is a successor to Foldit, a popular Internet-based video game that proved that the pattern matching skills of amateurs could outperform some of the best protein-folding algorithms designed by scientists.
The experts have tried and failed to stop the Gulf of Mexico oil spill, but could the thousands of ordinary people ringing BP have the answer?
JAMES SUROWIECKI
: "If you want to make a correct decision or solve a problem, large groups of people are smarter than a few experts."
It seemed crowds are as well ready
to work?
TRIGGERED THROUGH TRIGGERED THROUGH INTERNET TECHNOLOGIESINTERNET TECHNOLOGIES
2006 to 2050: Crowdsourcing ExplodesAn explosion of crowdsourcing related websites. From DesignCrown to Groupon to Digg - a large percentage web-based start-ups now rely on "the crowd".
The first overnight Crowd
Millionnaire
26
28
.comThreadless.com
This hipster company prints T-shirts with designs submitted to its Web site. It expects to earn $20 million in revenue this year.
29
CrowdSourCrowdSourcingcing
From small to something BIGBIG
IMI needed a Infochart
One UK band used crowdsourcing and social networking to get back into the music business
SpearheadingSpearheading• Marillions Anoraknophobia album was the
first ever album paid by fans before recording even started
Same album 2 versions(Fan dance mix)
Fans invest in music
Share: Dell IdeasStorm web2.0
Fiat Mio: crowdsourcing a car
CROWDs DESIGN
Crowd-sourced car design October 2011 saw Fiat unveil the Fiat Mio in Brazil. The vehicle was created via a year-long design process in which 17,000 people submitted ideas to Fiat’s Brazilian website. The car’s final specifications were submitted under a Creative Commons License, making them available to anyone for distribution and modification.
Crowdsourcing in Tourism
And the winner is…
http://youtube.googleapis.com/v/7P7Wj-wF3kE
Share Your Washington
Locals Know
IMI students do...
Howe coinded the word
http://www.youtube.com/watch?v=F0-UtNg3ots
Conclusion
• The advantages of crowdsourcing are that it gives firms access to a potentially huge amount of labour outside of the firm which can complete necessary tasks often in a fraction of the time and at a fraction of the cost than if the same activities were conducted in-house.
• Some of the available ‘crowd’ may have limited skills but they will be willing to take on repetitive, menial tasks which cannot easily be performed by computers.
• On the other hand selected crowds may have a degree of expertise not available within the firm which can work to solve more complex issues or tasks.
• With particularly applicability to the marketing field, crowdsourcing allows firms to harvest ideas from a wide and diverse collection of individuals with experiences and outlooks different from those that exist within the firm.
And you? You are all crowdsourcing for echo-trails ..
Business areas
•Innovations•Product development
–new–existing
•Content generation•Decision making•Funding•Marketing
–Advertising–Sales–w-o-m
•Distribution•Etc.
Business areas
•Innovations•Product development
– new– existing
•Content generation•Decision making•Funding•Marketing
– Advertising– Sales– w-o-m
•Distribution•Etc.
Business areas
•Innovations•Product development
– new– existing
•Content generation•Decision making•Funding•Marketing
– Advertising– Sales– w-o-m
•Distribution•Etc.
Business areas
•Innovations•Product development
– new– existing
•Content generation•Decision making•Funding•Marketing
– Advertising– Sales– w-o-m
•Distribution•Etc.
Business areas
•Innovations•Product development
– new– existing
•Content generation•Decision making•Funding•Marketing
– Advertising– Sales– w-o-m
•Distribution•Etc.
Business areas
•Innovations•Product development
– new– existing
•Content generation•Decision making•Funding•Marketing
– Advertising– Sales– World of Music
•Distribution•Etc.
Business areas
•Innovations•Product development
– new– existing
•Content generation•Decision making•Funding•Marketing
– Advertising– Sales– w-o-m
•Distribution•Etc.
LUKAS RITZELCrowdsourcing 2012
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