Crowdfunding vortrag präsentation

download

of 25

  • date post

    21-Oct-2014
  • Category

    Business

  • view

    465
  • download

    0

Embed Size (px)

description

Studienleistung HWR Berlin

Transcript of Crowdfunding vortrag präsentation

Folie 1

Crowdfunding

1

English for Finance & Accounting

Benjamin Niehser-Wiegelmann

Agenda

1. Intro1.1. Have you ever thought to start a business ?1.2. Options such as Start-Ups get funding

2. Thats the Way of Crowdfunding! 2.1. Mission and Vision of Crowdfunding 2.2. Types of Crowdfunding

2.3 How it Works

3. Just like old wine in new bottles?3.1. History 3.2. Successful examples

4. Summary

2

1.1 Have you ever thought to start a business ?

No Problem

Problem

3

1.2. Options such as Start-Ups get funding

Venture CapitalBusiness Angels

friends, family and fools

4

just ask the crowd

5

2.1 Mission and Vision of Crowdfunding

6

Crowdfunding is defined as an open call over the Internet for financial resources in the form of a monetary donation, sometimes in exchange for a future product, service, or reward.

Crowdfunding provide opportunities for anyone with Internet access to pitch an idea to their social network and beyond and to gather funding to realize their work

2.2 Types of Crowdfunding

Crowdfunding:Spezialisierte Portale in Deutschland Crowdfunding fur KMU allgemein: Smava Crowdfunding fur innovative Startups: Seedmatch Crowdfunding mit Spendenziel: Betterplace Crowdfunding mit Fokus Kreativwirtschaft: in D: startnext.de US Vorbild: kickstarter.com

7

2.3 How it works

8

Project

Platform

Crowd

Thank you Sven.Hallo Ladys and Gentleman welcome to the 2nd Part of our Presentation. I guess you are interested in how crowdfunding works. Three groups are involved in the process. 1st the guys with the great idea who need Money -> Orange2nd the organization how is providing the platform in the internet -> Green3rd the crowd, many individual people from all over the world -> BlueAnd we have 3 phases to create a campaignPreparation, - the preparation is the most important part for successAt the Start Phase , youll prove the concept Crowdfunding Phase is the actual time where the campaign is running!

8

2.3 How it works

9

Project

Platform

Crowd

Create a Project

Mission & Vision

Text description Video & Pictures Running time Budget Incentive Financial ReturnCustomised Product Communication Plan

First Step: Create a Project, but what does it means ?You already know what your Mission and Vision is, then explain it in a text.One Picture is worth then thousand Words The Best way, is to explain it in a short Video like a Story. Show the benifit of your product or service. And show some emotions!You have to decide how long to run your campaign.Calculate how much money you need and whether it is realistic!How can you motivate the crowd to support you?Just donations, just to get one of the first products or with financial returns? And last but not least you need a very good communication Plan to tell the crowd of your vision!

9

2.3 How it works

10

Project

Platform

Crowd

Test It!

talk to the community Generating fans getting feedback improve the campaign

Feedback from the Crowd

get in touch

Create a Project

Step two, Test the Prototype of the Campaign und talk to the Community.Start to generate friends in social networks.The Feedback is so important to improve your campaignNow it is time to talk to different kinds of platforms. You have to consider all options.Start to communicate about your project with everybody!

10

2.3 How it works

11

Project

Platform

Crowd

Best Fit?

Community Sizes Lokal or Global Similar projects Fee Rules

choose a platform

Now you need to decide on a Crowdfunding platform:Reason for your decision could be the community size and experience.Or if they are local or global player.Of course the fees are also important.And each organization has its own rules.

11

2.3 How it works

12

Project

Platform

Crowd

choose a platform

Goal

.

$

START

public relations

activate the crowd

Now youve chosen your platform. They will start the online campaign.Your determined the time period and the Budget. Lets Go! The platform and you have to activates the Crowd now. Used social media, Email, Blogs, Puplic Events. a.s.oPR has to inform the press.

12

2.3 How it works

13

Project

Platform

Crowd

Goal

.

$

STOP

8 days to go

57% funded $ 5,795 lendged

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

Now the Time is Running! Are you going to raise the money in time?Many single people of the crowd will transfer a small amount to the platform. We hope that investors still tell other people of the project and the amount will rise and rise. There is a dead line and the campaign will stop.

13

2.3 How it works

14

Project

Platform

Crowd

Goal

.

$

project get started

Financial ReturnCustomised Product

Fee

When the target is reached and the budget has been met! The Project can get started and everyone is happy!The platform will transfer the money to the Project! The platform will earn their fee.And the investors crowd will get their share or benefit.

14

2.3 How it works

15

Project

Platform

Crowd

Goal

.

$

stop the project

No Fee

x

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

But if the budget was not achieved. The platform sends back the money to the investors. The Platform get any commission.And the project does not start.

15

2.3 How it works

16

Project

Platform

Crowd

Feedback from the Crowd

get in touch

Create a Project

choose a platform

Goal

public relations

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

activate the crowd

x

.

$

And so it works. The platform is a trustee and it only works with a huge crowd.

16

3. Just like old wine in new bottles ?

Crowdfunding

17

Is Crowdfunding just like old wine in new bottles?Let us take a look at what they has done in the past

17

Statue of Liberty

1885 First documented crowdfunding project

The base was finaziert of 120,000 people with 102.000 USD in 6 months

Joseph Pulitzer the owner of the New York newspaper "Worldpromised to publish the names of the investors

18

Source http://de.slideshare.net/startnext

The Statue of Liberty in New York City is the first documented crowdfunding project.The base was financed of 120,000 people with 102.000 USD in 6 month.Joseph Pulitzer the owner of the New York newspaper "Worldpromised to publish the names of the investors. I think that is the same principle as crowdfunding todayBut by the computer technology today, it's be easier to make the project known worldwide.

18

Crowdfunding Buzzword

19

Source google.de/trends/explore?q=crowdfunding#q=crowdfunding&cmpt=qWorldwide Keyword Crowdfunding

As you can see on google trends, crowd funding is the busszword of the decade and it continues to rise

19

3.1. History

GERMANY US

20

02

03

04

05

06

08

09

10

ArtistShare for Records

Indiego

Kickstarter

SellaBand

Startnext

many others

In 2003 Artisshare was launched in the US, it collected money on publishing Records of bands. 2006 SellaBand starts with the same aim in Germany 2008 Indiego starts 2009 Kickstarter, today one of the largest in the businessand 2010 Startnext one of the biggest in Germany and many others have followed up today.

20

21

Collected Money

3.1. History

As you can see only in the first quarter of this year about 3,5 million were collected and it rises suddenly.

21

22

3.2. Successful examples

I have three success stories for you.First do you know the Movie Bar 25, it is a documentation about a legendary club here in Berlin. With 25.000 they realized the project.

22

23

3.2. Successful examples

An example from AmericaThis guys wanted to carry on their iPods minis as watches.They have collected nearly $ 950,000 start up capital

23

24

3.2. Successful examples

And here is one of the most successful in Germany One million dollar in just five days - its amazing! For the Comedy Movie Stromberg

24

Summary

1. Hello1.1. Have you ever thought to start a business ?1.2. Options such as Start-Ups get funding

2. Thats the Way of Crowdfunding! 2.1. Mission and Vision of Crowdfunding 2.2. Types of Crowdfunding

2.3 How it Works

3. Just like old wine in new bottles?3.1. History 3.2. Successful examples

4. Summary

25