Crowdfunding Tempe Chamber
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"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved. Crowdfunding Mary Juetten, Founder & CEO @maryjuetten @traklight June 19, 2014 Tempe Chamber of Commerce
description
Update on Crowdfunding and case studies for social media...plus some intellectual property tips of course!
Transcript of Crowdfunding Tempe Chamber
"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.
CrowdfundingMary Juetten, Founder & CEO
@maryjuetten @traklightJune 19, 2014
Tempe Chamber of Commerce
L OVERVIEW
REWARDS BASED:Indiegogo, Kickstarter, Rocket Hub & 1500+ more
EQUITY BASED (non-accredited):Debt or Security
OTHER (accredited):Angel List, Lending Club, Prosper, MicroVentures
Strategies:1.ID IP 2.Protect IP
WHY WHO
WHAT
WHEN
WHERE
✔
IDENTIFY IP
PROTECT IP
PICK A PLATFORM
BUILD SOCIAL CAPITAL
CREATE A PITCH
CROWDFUNDING APPROACH
Got Intellectual Property?Why Care…
• IP theft costs $250 billion annually
• 100% of all companies have IP
• Intangible assets are often more than 75% of company values; startups more than 90%
Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
IP Misconceptions
• IP is just for Tech Startups or Tech companies & Patents are the only IP for inventors.
• Trade secrets are the easiest to protect because there is no registration.
• You can copy anything without a copyright ©
• You can copyright an idea.
• Domain = TM
• If I pay for it, I own it.
• Patents means right to make or sell.
STEP 4: RAISE SOCIAL CAPTIAL
Success is directly related to Social Capital
Social Capital is more than Social Media
Quality not Quantity
social icon: creative nerds, iconarchive.com
Seriously?... Try again?
• Lessons learned• New plan of action• New cause• New business
opportunity
The new plan.
• Pre-Selling• HEAVY PR
– Social Presence– Local media
• Partnering• Get it in writing• New rewards structure• SCHEDULE
Results?!
ONLINE:
Campaign
Business Plan
Projections
Videos
Music
`
CREATE PITCH
CONTENT IS KING
Expert
Blogs
Speaking
Social Media
PR
Start working on this
before you launch your
campaign.
Traklight blog
JOBS ACT 2.0?????
Financial Statements ONGOING & ANNUAL REPORTS
Audit relaxed
Total raised to $3m
#releasetherules
EQUITY CHALLENGES:
Business Plan
Financials
Attestation
Valuation
Questions?
Mary Juetten
@traklight @maryjuetten
www.traklight.com
TAKE OUR FREE RISK QUIZ
http://hub.am/1n6zjlJ
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