Crowdfunding

@katika_munoz

Crowdfunding

120% YoY growth Growing more in US & APAC vs EU

@katika_munoz

Different kinds of crowdfunding

Context

KPMG

[source: Massolution’s “2015CF Industry Report”]

Crowdfunding

Seed vs “road” money

“Collaborative” VC.

(equity based)

Inventory optimization &

marketing (rewards based)

@katika_munoz

Crowdfunding

Elements to consider

Product Channel Timing

@katika_munoz

Network

Crowdfunding

Case 1 E-book on coding

@katika_munoz

Great product... not ideal timing / channel / network [how to prepare for a coding bootcamp]

Crowdfunding

Case 2 MVP in partnership with NGO

@katika_munoz

Proper network... not ideal timing / channel / product [sending books to a library in Cameroon]

Crowdfunding

Case 3 Startup

@katika_munoz

Crowdfunding

Early adopters community

@katika_munoz

Visibility booster & product branding

Goals

Building metrics for investors

Employer branding

Crowdfunding

Assign a responsible Provide updates

@katika_munoz

Launch event

Lessons learned

Don’t blow the golden chance

Audience (backers vs end users) Proper rewards

Useful resources

Risk Assessment methodologies

http://bit.ly/1PafBZD

KPMG 2014 BE crowdfunding report

http://bit.ly/1Oh2Lau

(to identify crowdfunding related risks)

(to understand the context in Belgium)

Massolution

http://www.massolution.com (to consult reliable reports on crowdfunding)

@katika_munoz

Thank you!

@katika_munoz

Let’s keep in touch

Katia Muñoz

https://be.linked.com/in/katiamunoz