Crowdfunding Intro at the Maker faire in Rome 5/10/2013
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Transcript of Crowdfunding Intro at the Maker faire in Rome 5/10/2013
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Crowdfunding: democratising production
Daniela Castrataro, twintangibles
5/10/13
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What is Crowdfunding?
“Crowdfunding is a method of raising capital, or resources, by collecting together lots of small
amounts from a large number of people generally using the Internet and social media.”
“Crowdfunding is a method of raising capital, or resources, by collecting together lots of small
amounts from a large number of people generally using the Internet and social media.”
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Key Characteristics and advantagesKey Characteristics and advantages
o Individual EmpowermentoMicrofinance – low barriers, larger tribeoValue of relationshipsoValue of truth and empathy - TrustoValue of Information – new currencyoTransparencyoRewards – Intangible value
oDistributed cognitionoMarket testing / Brand advocateso Increasingly a location for VCs
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All or Nothing
Take it All
Accredited investors
Club Model
Micro-lending
P2P/P2B Lending
Donation/Reward Based
Equity Based
Social Lending
CrowdfundingPlatform Models
Royalty Based
What is Crowdfunding?
Cooperative Model
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A world of Crowdfunding
800+ CF platforms, over 1.1M successful campaigns(62% donation-based)Total raised in 2012: + 125% ($2.7 billions)Growth in Asia (+10%) and South America (+8%)Highest growth in funding volumes: Lending (+111%)Best success rate: Lending (91%)
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World trends- Growth of hybrid platforms (63.5% portals in
pre-launching phase vs 45% current portals)- Growth of niche platforms - Localvesting- DIY Crowdfunding- Enterprise crowdfunding - Traditional financial operators
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Where is it Used? (Kickstarter stats)
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Printrbot: 3D printer
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TikToc LunaTik & Pebble
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PID-Controlled Espresso Machine
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An equity-based
campaign
11stst round: round:
10% of company 10% of company sharesshares
£230 / share£230 / share1300 investors1300 investors20% discount in the 20% discount in the
shopshop
22ndnd round: round:8% of company shares8% of company shares£95 / share£95 / share5000 investors5000 investors90% sold in 3 months90% sold in 3 months £1m Investment in less £1m Investment in less
than 2 weeksthan 2 weeksIndividual investments Individual investments
ranged between £95 ranged between £95 and £12K and £12K
33rdrd round: round:3.9 % of company 3.9 % of company
sharesshares£95 / share£95 / share1M invested in one day1M invested in one day4M target (January ‘14)4M target (January ‘14)
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Crowdfunding in Italy
Italian Crowdfunding Platforms Overview. Castrataro, Pais, April 2013
20+ active platforms, 20+ launching
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Crowdfunding growth in Italy
Works on Regulation
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The Path to the Regulation
April ‘12 Oct ‘12 Dec ‘12 Mar/Apr ‘13 July ‘13
Regolamento Consob n. 18592/2013
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Purpose of CONSOB regulation
• Enable the development of an initial phase of ‘testing’ of capital raising through online portals, with the main purpose of promoting the development and growth of the country.
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Seeking the balance
- Market development
- Lowering of barriers
- Protection of the market
- Protection of unaccredited investors