Crowdfunding Hardware

24
© Copyright Indiegogo. All rights reserved... Crowdfunding Hardware John Vaskis Director, Hardware, Design, & Technology [email protected] | @indiegogotech

Transcript of Crowdfunding Hardware

© Copyright Indiegogo. All rights reserved...

Crowdfunding Hardware

John VaskisDirector, Hardware, Design, & [email protected] | @indiegogotech

2 © Copyright Indiegogo. All rights reserved. Confidential & proprietary.

Our Purpose

We are the world’s funding engine, empowering passionate people and organizations to fund what matters to them.

3

Why Crowdfund?

• Validate market

• Capture data

• Interact with customers

• Identify influencers

• Raise money

4

Getting Started

Higher Goal

More Money

6

“Green Bar Effect”People want to give to successful projects.

…“Who eats in empty restaurants?”

Goal: Higher Goal Doesn’t Mean More Money!

7

And they keep on giving!

• 87% of campaigns that hit their goal exceed it – by 30%+

8

• Answer the who, what, when, where, why, and how

• Keep it under 3 minutes

• Include a strong call to action

• Show use use cases

• Show off your team

Honesty, Transparency, Authenticity….Brevity!!

Pitch Video: Quickey

9

10

11

12

Think Fulfillment

• Do the math on perk pricing (your time counts)

• Know your margins, and don’t over-discount

• Know how you’ll fulfill at 10 and 10,000 units

• Research international shipping

Promotion

| Indiegogo | Indiegogo Lab14

Pre-LaunchBuild Layers

Team

• Campaigns with a team raise 94% more than campaigns that run solo

Inner Circle

• Friends, family, people passionate about the project

• Ask your team and inner circle how much they’ll give

• Know where 30% of your funding will come before you launch

15

• Only one chance at a first impression

• Utilize a soft launch, 30% inner circle DO NOT BUY LISTS

• Build out a team

• Have a schedule; wait on press!

Don’t leave your campaign to chance!

Pre-Launch

| Indiegogo | Indiegogo Lab16

LaunchWhen to launchyour campaign

• Launch on a Monday or Tuesday in the morning

• Think about soft launching

• Run your campaign for 21-45 days

• Chances are you SHOULDN’T launch on at an event/Demo Day

17

LaunchEmail

• Email brings in 20% more funding than any other source

• Clear call to action

• Put up a vacation responder

• Add your campaign to your signature

18

LaunchSocial Media

• 22% of a campaign’s raised funds come from social media

• If you don’t have a community

on social media, don’t promote through social media

• Secure 30% before pushing to the public

19

Active EngagementKeep up momentum

20

Live

• Send updates

• Celebrate milestones

• B-roll from video

• New perks

• Maximize social media

• Tweetchats, Thunderclap

• Contests

• Referral

21

LaunchWhat Really Matters

22

Campaign Completion

Finishing Strong

• Update frequently until deadline

After deadline

• Where do you go next?

• Customer Service

• Use your campaign for marketing

• Thank your contributors

• Become part of the Indiegogo community!

23

Indiegogo is here for YOU!

Hardware Handbook: Specialized tipshttp://landing.indiegogo.com/hardwarehandbook/

Blog: Insights, tips and ideas:https:/go.indiegogo.com/blog/

Indiegogo.com: View successful campaigns:http://indiegogo.com/explore/

Help Center: answers to specific questions:http://support.indiegogo.com/hc/en-us

Additional Questions?Customer Happiness Team is here! [email protected]

24

Together Do Anything.

John VaskisDirector, Hardware, Design, & [email protected] | @indiegogotech