CROWDFUNDING:

AN EMERGINGDIGITAL MARKETING TOOLFOR SOCIAL GOOD

Loring Harknessloring.harkness@newton-circus.com

www.newton-circus.com

A great wayto test your concept,

create awarenessand raise money

from lots of peoplearound the world

ONE OF MY FAVORITE CAMPAIGNS

Title

Video

Profile

Goal & TimeLimit

Rewards

TOP CAMPAIGNS IN ASIAYa

ngon

Bak

ehou

se -

$27

k

The

Body

- $2

9 k

Silv

erlin

e - $

54 k

Bam

boo

Bee

- $64

k

Secti

on 3

77a

Chal

leng

e - $

102

k +

Pira

te3D

- $4

69 k

+

PLATFORMS

REASONS FOR CROWDFUNDING

Funding

Proving Your Concept

Building Base of Supporters

IT LITERACY FOR RURAL YOUTH

SILVERLINE

TIM FERRISS’ HACKING KICKSTARTER

PRINCIPLES FOR SUCCESS

Minimum Effective Dose

Outsource & Automate

Prep & Pick-Up

STEP #1: FIND THEMES

SENIORS

TECH HEALTH

STEP #2: FIND SUPPORTERS

MEDIA

PARTNERS FRIENDS

STEP #3: PERFECT YOUR PITCH

CLEAR MESSAGE

PREVIOUS SUCCESSES

REASON FOR GOAL

REWARDS

STEP #4: PRIORITIZE YOUR OUTREACH

RELEVENCE

RELATIONSHIPS

REACH

STEP #5: TEMPLATE EVERYTHING

OUTREACH EMAILS

SOCAIL MEDIA POSTS

THANK YOU NOTES

CAMPAIGN UPDATES & VIDEOS

STEP #6: SCHEDULE EMAILS & POSTS

STEP #7: THROW A LAUNCH PARTY

STEP #8: NON-STOP UPDATES

STEP #9: YOU DID IT! PARTY!

I ♥Crowdfunding!

STEP #10: GOAL IS ACHIEVED?

Now the hard work begins +

Be ready to start your follow-on campaign!

CROWDFUNDING:

AN EMERGINGDIGITAL MARKETING TOOLFOR SOCIAL GOOD

Loring Harknessloring.harkness@newton-circus.com

www.newton-circus.com