1.Crowdfunding for Causesdemocratizing philanthropy Razoo 2013 Confidential and Proprietary1

2. How to create a successful onlinefundraiser 1) Plan ahead 2) Set a realistic goal 3) Tell a compelling story 4) Set a deadline5) Start with your inner circle6) Start! Razoo 2013 Confidential and Proprietary 2 3. Fundraiser = CampaignYour fundraiser shouldlook like this. promote promotepromote startendNot like this. promote Deadline panic. Promote! endstart Razoo 2013 Confidential and Proprietary3 4. Tell Your Story Razoo 2013 Confidential and Proprietary 4 5. Images Are Powerful Razoo 2013 Confidential and Proprietary 5 6. Videos Even More SoFundraisers withvideos typically earn 4X more. Razoo 2013 Confidential and Proprietary6 7. Have Some Fun This ED put himself in a locked cage. Razoo 2013 Confidential and Proprietary 7 8. Now Start Promoting Razoo 2013 Confidential and Proprietary8 9. Start With Your Inner Circle Build momentum, then branch out. Staff Board of Directors Key Influencers Volunteers Friends Donors Your Social Networks Razoo 2013 Confidential and Proprietary9 10. Share & Ask Your Donors to Share One Facebook share is worth a lot. = $18 Razoo 2013 Confidential and Proprietary 10 11. Drive Participation with Competition Razoo 2013 Confidential and Proprietary 11 12. Stay In TouchAnnounce when milestones have been met.Send thank you notes to donors.Show donors their impact. Razoo 2013 Confidential and Proprietary 12 13. Questions? Lesley Mansfordlesley@razoo.com@lesleymansford, @razoowww.razoo.com Razoo 2013 Confidential and Proprietary 13