Crowdfunding 101

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Crowdfunding

Transcript of Crowdfunding 101

  • 1. Crowdfunding101 KartikaTulusan Technology.Userinnovation.Crowdfunding

2. KartikaTulusan Technology.Userinnovation.Crowdfunding 3. Yourcrowdfundingcampaign CrowdfundinginAction DigitaltoolsinAction Crowdfunding101 Digitaltools101 Wherearewe? 4. Part1 Whatiscrowdfunding? Componentsofcrowdfunding Typesofplatforms Whycrowdfundingisrelevantforyou andyourcharity? Historyofcrowdfunding BanksvcVC LocalEconomies Crowdfunding101-Whatwillyoulearn? Part2 Casestudies Crowdfundingtypes Crowdfunding,rewards-based Crowdloans Crowdequity Crowdfundingcampaignsindetail Planningyourcampaign 5. Exercise: TakealookatKickstarter,Indiegogo,TrillionfundandCrowdcubeand lookforthefollowingcomponents. 1. Problem,Solution,Plan 2. Product,Service? 3. Rewards,Warmglow,StuorEquity? 4. Fee 6. Name Niche Types Fee Boost Tools Indiegogo 30days Tech,Design, Games Inkind rewards 4%xed 9%forexible - 3%Creditcard fees Go-Go-Boost SocialMedia Fulllment Kickstarter 30days Artist, Designs, Games Inkind rewards 5% Boosting Algorithm SocialMedia Fulllment Earlypreview Greatvisuals Zequs UK,Charity, Community Inkind rewards Free Random - Sponsume UK Inkind rewards Random - Buzzbnk UK,Social Enterprises, Charities Crowdloans Inkind rewards 5% Random Fulllment Loan Seedrs UK,Startups Tech Equity 7.5% - SocialMedia Fulllment 7. CrowdfundingComponents Problem Solu,on Strategy Plan Engaging withcrowd DigitalMedia Team Finance 8. CrowdfundingProblem Solution ClearAsk Product/ Service Deadline Rewards Crowdfunding platforms+ Tools Campaign Fee 9. Whyiscrowdfundingrelevantforyou? 10. Whyiscrowdfundingrelevantforyou? 11. Mycharityisnotsuitableforcrowdfunding Objec,ves:Fundraise?Engagewithcommunity?Create dialogue,Marke,ngandPR,Createmomentum WhatdoIoer?ProductorService WhatstorycouldItell? HowcouldIengagewithmycommunity? WhywouldIliketoengagewiththecrowd? 12. Storyaboutcrowdfundingbeginswith Danae,SlavaandEricin2008. 13. DanaewenttoBerkeleytostartacompany thatwoulddemocratizefundraising. Rubinsaidthesiteisallaboutallowinganybodytoraise moneyforanyidea. 14. Fundingyouridea 15. Indiegogos structure allows users to create a page for their funding campaign, set up an account with PayPal, make a list of "perks" for different levels of investment, then create a social media- based publicity effort. Users publicize the projects themselves through Facebook, Twitter and similar platforms. The site levies a 4% fee for successful campaigns. For campaigns that fail to raise their target amount, users have the option of either refunding all money to their contributors at no charge or keeping all money raised but with a 9% fee. 16. Local Economy. 17. Crowdfunding: A Catalyst for Local Economic Growth Crowdfundingallowspeopletovoteforschemestheylikewiththeirwallets.So fromacouncilspointofview,itsapowerfulwayofmeasuringthepopularityof projects.Pledgersareonlychargedifanideahitsitstarget, ChrisGourlay. 18. Whyiscrowdfundingrelevantforyou? 19. Inkindrewards/perks Equity Crowdloans interest interest-free prot-sharing revenue-sharing Whatarethedierences? 20. Whats your spark? Inkind rewards/perks 21. Equity 22. Crowdloans interest interest-free prot-sharing revenue-sharing 23. Name Finance options Rewards Equity Terms Eligibility Indiegogo 30days Inkind Inkind rewards none Kickstarter 30days Zequs Sponsume Buzzbnk Seedrs 24. EndofCrowdfunding101 25. Crowdfunding in action taster 26. Exercise1:Transparency. Imagineyouarelatewithyourdeliveries Andyourcrowdhasstartedcallingyounamesonyoursite. Whatwillyoudo? 27. Exercise2. Rewards. 28. Askingformoney. Askinormoney. .Exercise3. 29. Exercise4.Planningyourvideo. 30. Crowdfundingstrategyforcharities-day Planningyourcampaign-1day Setgoals Budget/Finance:Costs,Time,ShippingCosts. Preparecontacts Rewards,Perks Marketing/DigitalMarketing ProjectPlanday Organizeateam Prepareyourvideo,designascript-1day Involveyourcommunityday Convincepeopletobecomeyouradvocates PotentialProblemsandrisks1hr CrowdfundinginAction 31. CrowdfundingStrategyforCharities Exploringyourcharitymodel Donorvscrowdrelationships Developobjectives Developandexplorearoundproducts& services Develophowcrowdfundingwilltintoyour overallfundingstrategy