Crowdfunding 101 - CAI
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![Page 1: Crowdfunding 101 - CAI](https://reader036.fdocuments.in/reader036/viewer/2022062320/55c3570ebb61eb60098b4663/html5/thumbnails/1.jpg)
CROWDFUNDING 101.
How you can launch your own crowdfunding
campaign in 8 easy steps.
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WELCOME!
@BRADYJOSEPHSONStrategic Director, Charity ExpressClient Success Team Lead, Peer Giving Solutions
Empowering people to act on the human spirit of charity.
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FIRST, A STORY.
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NEW SCHOOL IS ACTUALLY THE OLDEST OF SCHOOLS.
Art director Alexis Persani. Photographer Leo Caillard.
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WHAT IS CROWDFUNDING?
The collective effort of individuals who network and pool their
money to support efforts initiated by other people or organizations.
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WHAT IS SOCIAL FUNDRAISING.
CROWDFUNDING• Project based• Purpose is
fundraising• Driven by a person
or an organization • Options to choose
a project• Think Kiva
PEER TO PEER• Person based• Purpose is
engagement• Driven by a person
or group of people• Focusing energy
towards one project
• Think charity: water
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WHY CROWDFUNDING?
FOR THEM• Know what they
are funding• Follow along to see
the impact• Easy, affordable
and accessible• “Bang for buck”
FOR YOU• Engagement with
new/different supporters
• Acquire new donors in new networks
• Because donors love it
• Straightforward
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WHY CROWDFUNDING?
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Carve out a tangible funding opportunity1
Connect with outsiders
6
Check in regularly for engagement7
Capture and tell a great story2
Choose a platform3
Create your project4
Communicate with insiders5
Close the loop8
HOW CROWDFUNDING?
8 STEPS FOR A SUCCESSFUL CAMPAIGN.
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CARVE OUT A TANGIBLE FUNDING OPPORTUNITY.
• SMART– Specific–Measurable– Attainable– Relevant– Time bound
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USE INCENTIVES AND PERKS LIKE MATCHING FUNDS, IT WORKS.
Art director Alexis Persani. Photographer Leo Caillard.
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CARVE OUT A TANGIBLE FUNDING OPPORTUNITY.
Dalit Freedom Network “For Freedom”• $25,000 in 2
months is matched to provide another year of education to 200 Dallit children
• $150 when matched provides another year of school
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CARVE OUT A TANGIBLE FUNDING OPPORTUNITY.
Connected by 25 Supper Club• $1000 for Supper
Club to support 15 youth in a safe, friendly environment
• $250 for one week of Supper Club
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USE DONATION ANCHOR AMOUNTS THAT MEAN SOMETHING.
Art director Alexis Persani. Photographer Leo Caillard.
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CAPTURE AND TELL A GREAT STORY.
• Story Types– Genesis– Future– Beneficiary– Staff– Confession–Donor/Supporter
• Video!
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Art director Alexis Persani. Photographer Leo Caillard.
LET LOGIC AND EMOTION (NUMBERS AND STORIES) WORK TOGETHER.
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CAPTURE AND TELL A GREAT STORY.
• For CMHA Kelowna– From a kid in the program– From a project manager– From a past beneficiary– From the Executive Director– From a donor or volunteer
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CHOOSE A PLATFORM.
• 5 Questions1. Do you need/want the donor
information?2. How much brand control do you want?3. Do you want a tool that can access a
pool of supporters?4. Do you want to provide updates during
and after the project?5. How do you prefer to pay for the
project?
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Art director Alexis Persani. Photographer Leo Caillard.
DON’T BE AFRAID OF
TRANSACTION COSTS, YOU
ONLY PAY IF YOU SUCCEED.
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5 CANDIAN PLATFORMS.
• Third Party Sites– FundRazr– Chimp– Giveffect
• Your Own Site– Peer Giving– Artez
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FUNDRAZR.
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FUNDRAZR.
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FUNDRAZR.
Good• Free/easy to set up• Mobile• Social integrations• Charity
adaptability• Widget for your
own site• Access to audience
Bad• 5% plus CC• Lack of brand• Not created for
charities
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CHIMP.
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CHIMP.
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CHIMP.
Good• Easy to use• 1% plus CC• Free & easy set up• Tax receipts • Donation widget• Automated
matching• Access to donors
(limited)
Bad• Lack of brand• Donor information• Customization
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GIVEFFECT.
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GIVEFFECT.
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GIVEFFECT.
Good• Tax receipting and
donor information• Interactive with
simple updates• Charity focused
Bad• Limited branding• Only charities that
sign up with them can receive funds
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PEER GIVING.
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PEER GIVING.
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PEER GIVING.
Good• Brand• Storytelling• Full website• Tax receipts• Interactive with blog
updates and comments
• International receipting and processing options
Bad• 4% plus CC• Full website• Set up resources• Template sites
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ARTEZ.
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ARTEZ.
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ARTEZ.
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ARTEZ.
Good• Brand• Customization
options• Event management
built in• Mobile and multi-
channel
Bad• Customization
options• Set up resources• Not inherently
interactive
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OTHER TOOLS.
• Blackbaud - Friends Asking Friends• Indiegogo• Kickstarter• Canada Helps
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TOOLS DON’T RAISE
MONEY, PEOPLE DO.
Art director Alexis Persani. Photographer Leo Caillard.
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CREATE YOUR PROJECT.
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CREATE YOUR PROJECT.
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COMMUNICATE TO INSIDERS.
• Send an eBlast out to those that know and already love you– Tell them what’s coming– Ask them to give– Ask them to share
• Let your staff and board know about it and what they can do
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COMMUNICATE TO INSIDERS.
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Art director Alexis Persani. Photographer Leo Caillard.
DON’T RELY ON YOUR SUCCESFUL CAMPAIGN TO GET AN AUDIENCE. RELY ON YOUR AUDIENCE TO GET YOU A SUCCESSFUL CAMPAIGN.
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CONNECT WITH OUTSIDERS.
• Share on social media– Videos, photos
• Write a blog post about it• Tag friends, family, staff and insiders
who have given in Facebook updates• Get staff and board to share through
personal updates
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CONNECT WITH OUTSIDERS.
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Art director Alexis Persani. Photographer Leo Caillard.
FACEBOOK IS GENERALLY BEST
FOR DRIVING TRAFFIC AND DONATIONS.
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CHECK IN FOR ENGAGEMENT.
• Provide updates on the project, work and crowdfunding campaign
• Look for comments• Respond to questions, comments,
etc.
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CHECK IN FOR ENGAGEMENT.
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CLOSE THE LOOP.
• Thank everyone for giving and sharing
• Tell them how the campaign ended• Follow up with results and stories on
impact
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CLOSE THE LOOP.
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CLOSE THE LOOP.
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CLOSE THE LOOP.
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Create your project
Connect with outsiders
Check in for engagement
Capture and tell a great story
Choose a platform
Communicate to insiders
Carve out a tangible funding opportunity
Close the loop
✔✔✔✔✔✔✔✔
HOW CROWDFUNDING?
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FREE MONEY!
• $200 of matching funds to help with your campaign if you choose to use Chimp
• Email me [email protected]
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FREE TOOLKIT.
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@BRADYJOSEPHSONStrategic Director, Charity ExpressClient Success Team Lead, Peer Giving [email protected]
THANK YOU!
Empowering people to act on the human spirit of charity.