Crowd power: A Reading Room presentation on crowdsourcing
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Transcript of Crowd power: A Reading Room presentation on crowdsourcing
Crowd Power: A Reading Room presentation on content crowdsourcingHarnessing the wisdom of crowds to grow content (and other good things)12 August 2014
Contents
Crowdsourcing & content - So what is it all about?
Factors and Favourability
Making it work – an NAA case study
Making it work… for you
#RRcrowdsourcing
Content is KING
Engagement Content • Audience interactivity• Entertainment • Ownership• Adds value
Functional Content• Statutory requirements• Decision critical - timely and accurate.• SEO
So…. What is crowd sourced content?
The act of taking a job once performed by a designated agent… and outsourcing it to an undefined, generally large group of people through the form of an open call, which usually takes place over the Internet.
#RRcrowdsourcing
2009, Jeff Howe, The New York Times
Implicit • Co-creation of content • Participating in a community
Huge advantages
#RRcrowdsourcing
• Community = engagement
• Enriched content
• Resource efficiency
• Exponential content population
• A new perspective
#RRcrowdsourcing
Making it workUnderstanding the crowd The crowd is:• Engaged in the subject matter – Historian• Interested in an individual or particular story – My Grandma• Compelled to contribute to the national narrative – School projects
This means :• Junk content minimised• Quantity of content likely to be high• Mixed levels of digital literacy
We needed to:• Facilitate different engagement styles • Content interaction and interconnection • Allow avenues for moderation and checking• Build in self correction and crowd correction
Making it work
#RRcrowdsourcing
Flexible contributions
User Control
• Revert to previous
• Save a draft
• Clear help
• Report inappropriate content Administrator control
• Passive moderation
• Moderation queue
Making it work… for you
IT DOESN’T NEED TO BE HUGE
• Start with a clear task for your users to do
• Establish a motivation for contribution
• Start small
• Understand the resource cost, savings and benefits