Crowd Idea Generation Lixiu (Lisa) Yu [email protected] Stevens Institute of Technology 1 Funding for...

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Crowd Idea Generation Lixiu (Lisa) Yu [email protected] Stevens Institute of Technology 1 Funding for this research was provided by the National Science Foundation, awards IIS-0855995 and IIS-0968561.

Transcript of Crowd Idea Generation Lixiu (Lisa) Yu [email protected] Stevens Institute of Technology 1 Funding for...

Page 1: Crowd Idea Generation Lixiu (Lisa) Yu lyu3@stevens.edu Stevens Institute of Technology 1 Funding for this research was provided by the National Science.

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Crowd Idea Generation

Lixiu (Lisa) [email protected]

Stevens Institute of Technology

Funding for this research was provided by the National Science Foundation, awards IIS-0855995 and IIS-0968561.

Page 2: Crowd Idea Generation Lixiu (Lisa) Yu lyu3@stevens.edu Stevens Institute of Technology 1 Funding for this research was provided by the National Science.

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How can we harness the crowd to produce creative ideas?

Page 3: Crowd Idea Generation Lixiu (Lisa) Yu lyu3@stevens.edu Stevens Institute of Technology 1 Funding for this research was provided by the National Science.

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Evolutionary Computation

Page 4: Crowd Idea Generation Lixiu (Lisa) Yu lyu3@stevens.edu Stevens Institute of Technology 1 Funding for this research was provided by the National Science.

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Crowd-based Genetic Algorithms

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The Sequential Combination System

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The Sequential Combination System

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The Sequential Combination System

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CreativityCreativity involves the production of novel and useful products.

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Originality

Practicality

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The Measurement of CreativityOnly ideas with both practicality and originality scores exceeding certain numbers are considered to be creative (Finke et al. 1996)

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Originality

Practicality

Creative ideas

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Study 1

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Chair Design

0 1 2 3 4 5 6 70

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Originality

Practicality

Generation 1Generation 3

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Ideas improved through evolution

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Study 2

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Alarm Clock Design

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Alarm Clock Design

Page 16: Crowd Idea Generation Lixiu (Lisa) Yu lyu3@stevens.edu Stevens Institute of Technology 1 Funding for this research was provided by the National Science.

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Evolutionary process led to more creative ideas

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Ideas improved through evolution

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In my design I combined key elements from both previous designs such as the triangle shape and digital calendar included on the first design as well as having the volume and alarm set functions on the side of the clock. In my design, I also have a ring that you pull on the top of the clock that turns the alarm on and off which is shown in the second design. This clock also has an am/fm radio and a snooze button. It is also in a very stylish pyramid shape and has a sun for the speakers. The volume is controlled by a knob and not buttons and the time can be set using minute/hour combinations. There is also a digital time/date clock in the bottom left hand corner of the face of the alarm clock.

The Design Judged Most Creative (Practicality Score 6.2, Originality Score 6.0)

Page 19: Crowd Idea Generation Lixiu (Lisa) Yu lyu3@stevens.edu Stevens Institute of Technology 1 Funding for this research was provided by the National Science.

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Conclusion

The sequential combination system can generate creative ideas

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Future Research

What domains does the crowd idea generation system work?

The investigation of the evolutionary process