With the never-ending list of social media platforms offered today youre probably asking, "Why use Tumblr?" Many Tumblr users do consider it to be the epicenter of the Internet. Tumblr is a realm where individuality meets community, by giving users the freedom to express themselves along with their ideologies, trends and images with no restrictions. http://immersiveyouthmarketing.com http://facebook.com/ImmersiveYouthMarketing http://twitter.com/immersiveyouth http://linkedin.com/company/immersive-youth-marketing
Crouching Tumblr Hidden Youth Culture
Think of Tumblr as a social network and blogging platform combined into one. There are over 188 million blogs on Tumblr. Effectively reaching young consumers on Tumblr is worth consideration, especially for brands targeting the youth market. The Lesser Tapped Social Network
Tumblr is among the top 20 most visited sites in the U.S. and 46% of its user base lies between the ages of 16-24. Tumblrs 188 million blogs are dominated by youth, making Tumblr the perfect platform to interact with youth audiences if approached authentically. Young People Cant Get Enough Tumblr
If your Tumblr followers appreciate the content youre posting, theyll reblog it. Once a post is reblogged, other users may reblog Tumblr content for days, weeks, months or even years. Evidence of reblogging power can be seen from this post by American Apparel. Originally post- ed in 2012, the simple shot of their high-waisted cut-off denim shorts has over 30,000 notes (which include reblogs and likes) and is continuing to circulate on Tumblr. Your Content Wont Insta-Die On Tumblr
Part of Tumblrs allure is theres no unspoken rule for how many photos you can post from one event. On other photo sharing platforms like Instagram, posting 10 photos from the same event that day is a violation of etiquette. While, on Tumblr, thats just part of the sharing experience. Where Unspoken Posting Rules Dont Apply
Unlike Facebook and other likely suspects, Tumblr allows for more freedom of expression. On Facebook, users feel vulnerable since their first name, last name, and tagged pictures are all tied to everything they post. With Tumblr, not only is it not required for users to give their first and last name, but users can create a completely made-up username. Creating a unique username on Tumblr is the first step in establishing your Tumblr identity. Anonymous Is In
Sarcasm: A key component in any teens daily life. Sarcasm is the blood that pumps through Tumblrs hypo- thetical veins, fueling conversation between complete strangers over any topic. Dont You Just LOVE Sarcasm
Gifs are a unique type of animated content that circulates on Tumblr. These repeating cycles of images add movement and variety to a page that catches the eye. Vans shows how much fun their event was by posting a gif. For The Love Of Gifs
Enough with the business talk. Tumblr provides an online space to showcase creativity. If your brand has the ability to develop visual and artistic content, why not show it off to a new audience that you wouldnt otherwise reach? For example, Coca-Cola appeals to Tumblr users by posting images and .gifs that use Coca-Cola products in artistic ways. Make Art Catch Attention!
Show off the lifestyle and personality of your brand by posting photos from events your brand was involved with or photos that portray the lifestyle of your brand. Glamour posted a photo of the models backstage at a fashion show. Let The Lifestyle Talk
Tumblr provides an outlet to connect with like-minded people. Users connect with others who share similar feelings about something as they do. For example, Fandoms on Tumblr arent necessarily based on the fact that people enjoy the same TV show, but rather that they share the same feelings about a TV show. Emotion Over Information
BRANDS DOING IT RIGHT
Mix of original AA content + reblogs from other Tumblrs American Apparel
Showcases brand personality through art Adidas Original
Adidas Original New products
Adidas Original And lifestyle!
Sharpie DIY projects and original artwork made with Sharpie products.
Sharpie Cool right?
Features customer selfies, and makes hilarious gifs. Dennys
Seriously though, check out the best brand on Tumblr: blog.dennys.com Dennys
TIPS AND CHECKLIST FOR USING TUMBLR
Minimal text Show more, tell less Striking visual aspect Authentic content Things You Need To Tumblr-Succeed
Gifs Quotes Photography Art The Content That Makes It Happen
Humor Sarcasm Inspiration Themes Your Brand Should Work With