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Our Pledge :

Today & everydayIll help make at least

One persons day .For them to sayThank god for

Crossword.....!!

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The company was started in 1992 atmahalaxmi , Mumbai.

It is one of the leading & fastest growing

book store in India.

It had twenty stores in Mumbai, Banglore,Ahmedabad, Gurgaon, Pune, Vadodara,

Kolkata, Chennai & Hydrabad.

Among them twelve of these stores werefranchised.

Presently it is a part of K.Raheja group.

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Book Reward Programme(BRP) : It is a membership issued by the company forregular readers or customers for exclusive benefits, offers& discounts in the country.

Low Contribution Of BRP Members :BRP had 60,000 members but number of active

members were only 25,000.

Parking Unsatisfied The Customers.

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o

Customers are informed, entertained & enlightened bBooks and related products.

o They are trying to be a dominant retailers andaiming to a 30% of market share.o They focus on life long relationship with thecustomers.

o They are trying to create a friendly, fun,relaxing and rewarding retail environment inurban areas.

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Self service

crossword

High volumepurchase &

sales

Profit &HigherMargins

CustomerChoice

Low Cost

Experience of aLifestyle Bookstore

Low Staff

CustomerSatisfactio

n

FreedomOf

Browsing

Crossword Value DeliveryMODEL

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5 S

SERVIC

E

SALES STOCK SECTION SUPPORT

And the 6th s : Statutories.

Customers refund policies within 15days.

Home Delivery (Dialing, Faxing, e-

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enterance

Newarrivals

books music

1st level of contactPopular novels , fiction,

crime, romance,management books, cdroms

2nd level of contact Books onhistory, philosophy, politics,

iterior design and erotica

3rd level of contactSpeciality books like

gardening, cookery, quiz,beauty & fitness.

Children section Puzzles/ toys/ playobjects

Gifts,greetin

gcards.

CashCounter

Impulse purchaseproducts like

magazines &chocolates

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Location (Convenience for thecommunity).

Affordable Price.

Exclusive Offers.

Quality Of Service Staff.

Relation With People In TheCommunity.

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Parking a great problem.

Small stores have less buying power as they

have to compete with Amazon or Barnes.

Local stores carry less inventory so cantoffer much.

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No local competition.

Underserved Market.

A market for a book store is not really for adisadvantaged community.

Even small stores have to compete withsuper stores & online stores.

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# Retailer Year Award : LEISURE On 2005 & 2007.

# Top most 6th best award in India by businessworld for the year 2006.

# Reid & Taylor Award for best retailer on 2005.

# Federation Of Indian Publisher Award : OnYear 2004.

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To increase stock keeping unit (SKU).

Expand Market.

Should Go Globally.

Infrastructure Should Be Improved.

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Doing well and good in the market.

Having a good market share in the marketi.e. 15% according to 2009 survey.

Beware of the competitors coming up.

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Take my word, its a good book Or Take your

money back - R. Sriram