Crossplatform Storytelling
-
Upload
moongolfer -
Category
Education
-
view
391 -
download
0
Transcript of Crossplatform Storytelling
CROSSPLATFORMSTORYTELLING
TIM WRIGHT@moongolfer
Career Slide
EXPECT THE DIGITAL MEDIA LANDSCAPETO CHANGE EVERY 2-3 YEARS
“THE ILLITERATE OF THE 21ST CENTURY WILL NOT BE THOSE WHO CANNOT READ AND WRITE, BUT THOSE WHO CANNOT LEARN, UNLEARN, AND RELEARN. ” – Alvin Toffler
WHAT DROVE THE CONTENT
• New Technology: Webcams: Jenniecam
• Emergent Behaviour: Personal Email: My Wife
• Production Skills: Personalisation: MindGym
• Audience: 25-40 Professional Women
• Revenue Opportunity: Premium Rate Dialup
A GIRL IN DISTRESS
THE STORYWORLD• Hypertext & Linking
• Search (& Shopping)
• Onion Skinning & Unexpected Connections
• Blurring Fact & Fiction, Actors & Audience
• Content as part of a Service
• Not Just Websites (tv, phone, print, advertising, live performance…)
THE SOCIAL ELEMENT
OLDTON
USER GENERATED CONTENT
• It’s messy - unless you limit what can be contributed.
• It takes time to find a shape or become ‘formatted’.
• Who owns the content? Who owns the story?
• The cost of adapting to different platforms (blog, web, print, radio…)
• The role of the storyteller - where did my story go?
• What is ‘good’ content?
THE LIVE EVENT• Viable streaming technology?
• Powerful (free?) social/marketing platforms: Twitter, Facebook, YouTube
• The audience generates, records & publishes everything - on their phones
• Media reporting & PR are part of the story
• Alternate Reality Gaming: audience as performers
SUCH TWEET SORROW
FRAGMENTATION• knowing where & when to look
• filling in the gaps
• providing obvious routes
• easter eggs, surprises, live action
• coherence
• automation & algorithms
• actors as writers
• set text - knowing the story
KIDMAPPED!
MAPPINGwhere to find the story
& how to progress
• production out in the field
• mobility - 2 x phones, a Flip, tripod and a laptop
• free/lowcost services: GoogleMaps - Typepad - Youtube - Flickr - Twitter - Instagram - pbwiki - podcast
• episodic, located, predictable, findable
• social activity - a trip, an outdoor conference, an event
• reading & performance
• physical output - a souvenir - something ‘made’
• re-purposing of out-of-copyright material
LONGITUDELIVE STREAMING
BETTER THAN LIFEMULTICAMERA
LIVE STREAMING
WHAT WOULD YOU PAY FOR?
NESTA REPORT• multi camera live streaming
• remote control, automation & robotics
• choreography, timings & missing things
• audience behaviour & navigation
• competition for attention and resource
• business model
FOOTBALLERS UNITED
IN THE MAINSTREAM• The Dominance of Video & Television
• Linear vs Non-Linear (not everyone wants to be interactive)
• User Interface & Navigation
• Snackers, Skimmers & Divers
• Hybridisation, Crossprogramming, Branding
• Measurement, Tracking & ‘Success Criteria’
THE QUANTIFIED SELF
• Velocity – Distance – Steps – Calories• Heart Rate – Sweat - Blood Sugar • Tension/Pressure• Mood – Happiness – Smile• Sleep Patterns – Brain Waves• Proximity – Relative Happiness - Environment• Gender – Ethnicity – Class
THE INTELLIGENT FRIDGE
FRIDGE AS STORYTELLER
THE INTERNET OF PLANTS
• Online Trees & Plants• Edible Media• The Chemical Web
THE FUTURE?
THE FUTURE?
THE FUTURE?
THE FUTURE?
THE FUTURE?
THE FUTURE?