Crossing Boundaries 1: Transcending Space - Ubiquitous Knowledge
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Transcript of Crossing Boundaries 1: Transcending Space - Ubiquitous Knowledge
Ray Ga
llon & Neu
s Loren
zo
Crossing Boundaries: Implications for the Content Industries
-1-
Transcending Space: Ubiquitous Knowledge
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Right now, we are all everywhere!
Thank you for parCcipaCng in this virtual space
Understanding Space: Cultural Dematerialization
Our Planet
h@p://images.fanpop.com/images/image_uploads/Fanpop-‐all-‐around-‐the-‐world-‐fanpop-‐583858_1024_768.jpg h@p://argavan.com/Blog/wp-‐content/uploads/2013/02/world.jpg h@p://www.johnworldpeace.com/WorldPeace/world-‐peace-‐090420j.jpg h@p://[email protected]/display_pic_with_logo/514045/514045,1301148360,7/stock-‐vector-‐plane-‐traveling-‐around-‐the-‐world-‐and-‐a-‐few-‐important-‐landmarks-‐from-‐all-‐over-‐the-‐world-‐73959601.jpg
Countries Trading
DigitalizaCon of the above
Experience
Mobility Extends Human Spaces
h@p://www.onthegotours.com/repository/AdventuresInAssamICneraryMainRegionalToursIndia-‐144591309359785_800_600.jpg
Human mobility enlarges gathering spaces, projects cultural impact and expands sensorial experiences
Transport technologies foster cultural expansion
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Communication technologies Bridge Distances
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Virtual worlds developed from Speaking, Drawing, WriCng, PrinCng, TelecommunicaCng…
Complexity Emerges from Accumulated Diversification
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Centralized Information, Nuclear Meme Dissemination
UnCl recently, knowledge was related to specific located spaces: temples, libraries, monasteries, universiCes, secret socieCes, guilds…
Controlled Access to Knowledge
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h@p://media.web.britannica.com/eb-‐media/98/102198-‐004-‐67231D98.jpg (França, 1480)
Ubiquitous Information, Democratic Knowledge
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Mobile access to ubiquitous informaCon allows humans to occupy digital spaces without moving: sendentarism increases
Tracking Wikipedia Participation: Languages and Places
Ref: h@p://visual.ly/mapping-‐wikipedia-‐Cmeline?view=true
Hybrid realities 3D, enlarging complexity
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Internet: creating and shaping new hunting and gathering lands
Content is available everywhere, on any device, creaCng simultaneous realiCes in new virtual spaces to explore, learn, work, gather or interact.
New strategies for dealing with complexity: gamification?
h@p://www.designboom.com/cms/images/-‐Z73/sc1.jpg New generaCons will develop different concepts of space and territory, different strategies for dealing with physical reality and virtual content.
And Content in All This?
Physical sp
ace is disapp
earin
g
VirtualizaC
on
Four Anthropological Spaces defined by Pierre Lévy (1997): • Earth
• Territory
• Exchange
• Knowledge
The New Complexity
Anthropological Spaces as defined by Pierre Lévy
1. Earth – The ground we walk on, the space of hunter-‐gatherer socieCes, culture driven by inCmate relaConships of proximity.
Source: Pierre Levy, CollecJve Intelligence, trans. Robert Bononno, Perseus Books, 1999
Changing issues in Content in
dustries:
-‐ Mobility versus Outsourcing
-‐ On-‐site versus Offshore
-‐ Massive Offshoring versus Expe
rt Offshoring
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Massive Offshoring
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Expert
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Not cheap labour, but Local ExperCse
Offshoring
Content creators, editors web curators, trainners, teachers, translators, technicians, experts….
Anthropological Spaces as defined by Pierre Lévy
Source: Pierre Levy, CollecJve Intelligence, trans. Robert Bononno, Perseus Books, 1999
Changing issues in Content indust
ries:
-‐ InternaConalizaCon and Localiza
Con
-‐ GeolocaCon and Language
-‐ TranslaCon, Translanguaging and
Transliteracy
2. Territorial – Our address on the Earth, the space of private property, naConality, authority, culture driven by religion, wriCng.
Mobility implies Trans-Languaging
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h@p://mindsonmusic.kindermusik.com/wp-‐content/uploads/2013/01/Screen-‐Shot-‐2013-‐01-‐04-‐at-‐2.51.11-‐PM.png
Complexity implies Transliteracy
Anthropological Spaces as defined by Pierre Lévy
3. Exchange – The mercanCle space of manufactured trade goods, commodiCes, world markets, networks, culture driven by exchange, staCsCcs, indexes, and probability.
Source: Pierre Levy, CollecJve Intelligence, trans. Robert Bononno, Perseus Books, 1999
Changing issues in Content in
dustries:
-‐ Shops & Warehouses versus Online Purc
hasing
-‐ From AccumulaCon Model to Traffic Model
-‐ Kanban InformaCon Strategie
s
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Cognitive Dissonance
2012 IBM CxO Study:
• 88% of 1500 global CEOs idenCfied "Gesng closer to the customer” as their top priority
• Less than 40% of CMOs idenCfied it as theirs
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Kanban Information Delivery
• Deliver that informaCon when s/he needs it (at the moment s/he has real work to do).
• Make it findable.
• If s/he doesn’t need it, it stays out of the way.
• Give the user all the information s/he needs and only the information s/he needs.
Changing issues in Content in
dustries:
-‐ AccumulaCon Replaced by Social Sha
ring
-‐ Fragments of Knowledge Exist in Co
mmon Spaces
-‐ Content Gatekeeper versus
Curator/Storyteller
Anthropological Spaces as defined by Pierre Lévy
4. Knowledge – The space of “quantum idenCCes” where individuals become parCcipants, and the disCncCon between “us” and “them” disappears. Culture is driven by parCcipaCon, experience, knowledge.
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Source: Pierre Levy, CollecJve Intelligence, trans. Robert Bononno, Perseus Books, 1999
Kanban Information Curation
• There is a wealth of informaCon exisCng everywhere, in every place.
• The Kanban InformaCon Curator finds the right experCse in the right place and delivers: – just the right amount – at just the right Cme
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Search Strategies!
The Curator as Story-Teller
Knowledge
Autono
my
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The User as Story-Builder
Changing issues in Content in
dustries:
-‐ Big Data – OpportuniCes and
Ethical Dangers
-‐ Rapid AdaptaCon to Unknow
n Context Changes
-‐ CreaCon of Integrated Learn
ing CommuniCes
Implications of Integrating Pierre Lévy’s Four Spaces
Source: Pierre Levy, CollecJve Intelligence, trans. Robert Bononno, Perseus Books, 1999
New Complexity – Boundaries of space, disciplines, acCviCes, responsibiliCes, languages, and cultures, all become unclear. The basis of society moves from informaCon accumulaCon to social transformaCon. Everyone is a stakeholder, everyone is responsible.
h@p://www.idg.no/mulCmedia/archive/00025/outsourcing_575_25884d.jpg
Context Sensitivity Also Includes:
• Where are we? • What language?
Note separaJon of these two • How do I do this here & now? • With whom am I connected? • How do we do it together? • What’s the weather and how does it affect this? • How fast are we moving? • What technology have we got and what’s it capable of (adapCve design)?
We must be able to answer quesCons like this, even though we can’t know in advance what they might be – not the answers, not even the quesCons!
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ExecuCves
Producers Customers
• Our business: no longer creaCng and distribuCng goods or services, but creaCng experiences.
• The new benchmark: a value culture
Integrated Learning Communities of ALL Stakeholders
The New Dematerialized Spaces
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Knowledge Earth Exchange Complex Digital Ubiquitous Shared
Territory
Ray Ga
llon & Neu
s Loren
zo THANK YOU
Ray Email: [email protected] Twi,er: @RayGallon LinkedIn: Ray Gallon Google Plus: +Ray Gallon Blog – Rant of a Humanist Nerd: h@p://humanistnerd.culturecom.net
Neus Email: [email protected] Twi,er: @NewsNeus LinkedIn: Neus Lorenzo
Next Webinar: “Transcending Time: CollaboraCon in the Virtual Age” 19 september 2013