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CulturalDiversityTraining

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Leanna Caron, Senior Director, European Marketing, Genzyme Europe

I really enjoyed the cross -cultural theory and mix of references. Our trainer managedto get people of all levels in the team involved, whether our admin staff or associatedirectors.

Why Cultural Diversity Training? Have you ever been frustrated, when working with colleaguesfrom other countries and cultures, by the fact that they do things in ways that arefundamentally different to your own? That their priorities in the workplace differ to yours? Thatthey seem to send you mixed messages and that their body language is often confusing?

The role of Cultural Diversity Training: These different attitudes and behaviours are more often

than not conditioned by culture values, assumptions and perceptions that are instilled early onin life and are expressed in the way we behave and interact. These cultural influences are sodeep that we act upon them instinctively in everything we do, from the way we stand and talk,to the way we deal with superiors, conflict management and decision-making. Since thesedifferences are so deep and intuitive, they can often lead to substantial misunderstanding andmiscommunication. Nowhere is this more detrimental than in an international workplace, wheremisunderstandings based on culture can make or break lucrative business deals, internationalmergers and any other type of cross-cultural working.

Communicaids Cultural Diversity Training courses will raise your cultural diversity awarenessand enable you to communicate effectively across cultures. Designed in close collaboration withyou and your organisation, our Cultural Diversity Training courses will develop your owncultural awareness and enable you to work more effectively with counterparts from othercultures.

More about Cultural Diversity Training

A recently released report entitled Harnessing Workforce Diversity to Raise the Bottom Line* has highlighted the shifting focus for diversity initiatives in the modern workplace. The reportshows that businesses instead of thinking of diversity as about equality, that is, in terms of thelaw or compliance, companies are now seeing i t as an issue of merit and merit alone.*

There are two overriding arguments to explain this shift in approach:

1) Customers prefer to be served by a company and workforce with which they can identify.2) Teams comprising mixed ethnicities, backgrounds and gender are likely to be more creativethan homogenised ones.

Benefits

A Communicaids Cultural Diversity Training course will provide you with:

- In-depth cultural awareness and understanding of the impact of cultural differences- The necessary foundation and tools to become culturally competent- A better understanding of the cultural challenges facing multicultural workplaces- The opportunity to enhance cultural sensitivity and competence- Practical tools to reduce cross-cultural misunderstanding and encourage positive cross-cultural

working relationships

http://www.communicaid.com/contact/index.phphttp://www.communicaid.com/contact/index.phphttp://www.communicaid.com/contact/index.phphttp://www.communicaid.com/contact/index.phphttp://www.communicaid.com/contact/index.phphttp://www.communicaid.com/contact/index.phphttp://www.communicaid.com/contact/index.php

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Who should attend

A Communicaid Cultural Diversity Training course will be of benefit to you if:

- Your organisation is growing its business beyond national borders- You and your staff are increasingly working with colleagues in other countries- Your staff is becoming more culturally diverse- You are involved in multinational projects and programmes

Course overview

All our Cultural Diversity Training courses are designed to meet the specific needs of our clientsdepending on their specific requirements and existing skills set. A Cultural Diversity Trainingcourse typically includes:

- What is cultural awareness?- Cultural values and attitudes (time, space, group dynamics, authority, tasks, relationships)- Communication styles- Cross-cultural management skills- Working together across cultures- Developing cultural awareness

- Language issues- Tips and strategies for specific countries

Approach

Cultural Diversity Training courses are available seven days a week, 365 days a year, either atone of our training centres in London, Paris, Frankfurt and New York or at your offices in anylocation worldwide. We usually recommend a one or two day course but can also offer a moreflexible format to suit your schedule.

Suitably tailored cultural awareness materials will be used throughout your Cultural DiversityTraining course and your trainer will provide a balance of structured input and discussion of case studies and scenarios relevant to your own particular context.

The most appropriate training format, content and approach for your Cultural Diversity Trainingcourse will be discussed during your diagnostic consultancy (please click here to read moreabout our approach).

Cultural Diversity Training course trainer

Your Cultural Diversity Training course trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives and areas of focus. Detailed below isa sample profile.

AMB

AMB combines her own first-hand experience of living and working in numerous differentcultures with academic studies and extensive work experience in the field of cultural awareness.She has personally relocated across cultures several times since childhood and has an

empathetic appreciation for those living and working across cultures.

German by birth, AMB completed her secondary education in London and Brussels, and thenreturned to the UK to undertake her first degree. After graduating, she worked at the EuropeanCommission in Brussels, then spent seven years in Washington, DC, editing the EuropeanCommissions EUROPE magazine. On her return to the UK, AMB worked as a freelanceconsultant, maintaining her links with the European Commission providing liaison, translationand cultural awareness services. More recently, AMB worked as European Officer for Brightonand Hove City Council for two years, before returning to full-time education to pursue herMasters. She graduated from the University of Luton at the end of 2003 completing her

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dissertation on the role of culture in international mergers.

AMB has delivered a substantial amount of Cultural Diversity Training since joiningCommunicaid at the beginning of 2004 working with a number of key clients including Gillette,Adidas, Colt Telecom and GSK. She has recently relocated to France and delivers training inboth the UK and France.

**Professor Amin Rajah, Chief Executive of CREATE (Centre for Research in Employment andTechnology in Europe)

Further Cultural Diversity references

A Dictionary of British Slang - A huge and ever expanding collection of English slang andinformal expressions currently in use in Britain.peevish.co.uk

Orxil Business Training - Asia - Provides advanced, post-university courses in innovationmanagement, brand management, and other specialized business courses. Also helpsbusinesses in China find qualified business trainers through its online job board.Orxil.com

Management and Communication Skills at Mind Tools - More than 100 importantcommunication, thinking, management training and career development skills helping you tobecome highly effective and excel in your career.mindtools.com

Best Practices China - Best Practices, China is a free website and email newsletter intended tohelp Chinese professionals be more successful at International Business. We publish free guidesand reports on business communications, investment and investor relations, hr, humanresources, marketing, sales, job-search and presentation skills.bestpracticeschina.com

The Runnymede Trust: - Shaping Multi-Ethnic Britain - The Runnymede Trust`s mandate is topromote a successful multi-ethnic Britain - a Britain where citizens and communities feelvalued, enjoy equal opportunities to develop their talents, lead fulfilling lives and acceptcollective responsibility, all in the spirit of civic friendship, shared identity and a common senseof belonging. We act as a bridge-builder between various minority ethnic communities andpolicy-makers. We believe that the way ahead lies in building effective partnerships and we arecontinually developing these with the voluntary sector, the government, local authorities andcompanies in the UK and Europe. We stimulate debate and suggest forward-looking strategiesin areas of public policy such as education, the criminal justice system, employment andcitizenship. Founded in 1968, Runnymede has established and maintained a positive profile onthe social and interpersonal benefits of living affirmatively within a society that is both multi-ethnic and culturally diverse; and continues to speak with a thoughtful and independent publicvoice on these issues today. Runnymede is independent and voluntary funded.runnymedetrust.org

Translation Services - Multilingo`s fully qualified and highly experienced translators work incollaboration with I.T. and design partners to ensure a seamless transition from conception tosuccessful completion - whatever the deadline. With additional support from project managers,

who will keep you informed throughout, you can be sure that your translation project is in safehandsonline-language-translations.co.uk

French For Business - Antibes - Business French courses, in a French language school located inAntibes-CIA- on the Riviera, France...cia-france.com

Intercultural City - This project considers the extent to which cultural diversity is a source of innovation, creativity and entrepreneurship and how this can become a positive force releasing

http://www.peevish.co.uk/slanghttp://www.orxil.com/http://www.mindtools.com/links/communicationskills.htmlhttp://www.bestpracticeschina.com/http://www.runnymedetrust.org/http://www.online-language-translations.co.uk/http://www.cia-france.com/business_french.htmhttp://www.interculturalcity.com/http://www.interculturalcity.com/http://www.cia-france.com/business_french.htmhttp://www.online-language-translations.co.uk/http://www.runnymedetrust.org/http://www.bestpracticeschina.com/http://www.mindtools.com/links/communicationskills.htmlhttp://www.orxil.com/http://www.peevish.co.uk/slang

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new energy and resources for the development of cities. It seeks to understand how thecombination of different cultural skills and attributes leads to new and divergent thinking andwhat are the conditions that most encourage this . .interculturalcity.com

Intercultural management and communication - Resources directory for interculturalcommunication providing links for six fundamental patterns of cultural differences including

communication styles, attitudes toward conflict and approaches to completing tasks...home.hs-karlsruhe.de

Intercultural Communication at TESOL - TESOL`s Intercultural Communication Interest Section(ICIS) promotes intercultural awareness, respect for all cultures and co-cultures, and increasedintercultural competency among TESOL educators and scholars.tesol.org

http://www.home.hs-karlsruhe.de/~roin0001/nav-imc/resources/intercultural-links.htmhttp://www.tesol.org/s_tesol/seccss.asp?CID=308&DID=1813http://www.tesol.org/s_tesol/seccss.asp?CID=308&DID=1813http://www.home.hs-karlsruhe.de/~roin0001/nav-imc/resources/intercultural-links.htm