0.0%

18.8%

17.2%18.4%

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Apr - Dec 2013 2014A 2015P 2016P

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Adjusted EBITDA Revenue Adjusted EBITDA Margin

Headquarters:

Founded:

Corporate Structure:

Ownership:

Projected 2015 Financial Information:

Revenue:

Adj. EBITDA:

Adj. EBITDA Margin:

2013 – 2015F Rev CAGR:

Employees

Employees (excl. Shareholder):

October 2015-QUICK FACTS-

CONTACT CROSS KEYS

CAPITAL:

Rick Becker, Managing Director

O: (954) 779-3135

M: (954) 557-5037

rbecker@ckcap.com

Joshua Tohen, Associate

O: (754) 224-4287

M: (317) 418-9144

jtohen@ckcap.com

Southeast U.S.

2013

LLC

1 Shareholder

$10.0 MM

$1.7 MM

17.2 %

616%

8

OVERVIEW:The Company is as mobile performance marketing network, which unlike traditional marketing where

fees are paid on retainer by the client, the Company’s clients only pay for action, such as cost per call,

cost per lead, cost per install or cost per sale. This performance model has enabled the Company to

win hundreds of clients in a very short time span. The clients pre-pay for the ad campaigns, while the

Company pays the publishers in it’s network as the ads perform, resulting in excellent free cash flow.

In connecting advertiser and publishers, the Company takes on little risk in the transaction. The

Company’s current solution is mobile cost per call traffic through thousands of publishers that utilize

locally targeted mobile ads. Those ads will incorporate a phone number for consumers to reach the

advertisers directly and the advertisers will pay a pre-negotiated rate for the call.

GROWTH OPPORTUNITIES:

Expand The Team: This relatively new industry is booming (14.72% Projected CAGR from 2015

to 2019 per Marchex 2015 Click-To-Call Commerce Mobile Performance Report). The Company

believes that there is significant revenue available within it’s existing client and publisher base and with

additional headcount will be able to access it much more effectively as well as expand it’s reach.

Expansion of Industry Verticals: The Company has been able to achieve significant growth by

utilizing an opportunistic test-and-learn strategy that focused them primarily on one vertical which

they have very successfully grown. A major opportunity exists to grow revenue in eight additional

verticals, of which the Company already has a material presence as well as incremental verticals

beyond that.

New Service Offerings: As of September 2015, the Company has recently rolled out Cost Per

Lead, Cost Per Install, Cost Per Sale marketing in addition to their leading Mobile Cost Per Call

service. These offerings vastly expand their available client targets and with their existing network and

technology, they believe they can quickly gain market share and expand overall revenue.

Stephen Ferber, Senior Advisor

O: (954) 385-4977

M: (954) 895-6377

sferber@crosskeyscapital.com

COMPANY HIGHLIGHTS

• Skilled Management Team

• Unique Performance Marketing Model

• Burgeoning New Industry Just Started in

2012

• Strong Relationships with Ad Publishers

• Low Capital Intensity

DESIRED TRANSACTION:The sole Shareholder is seeking a debt free / cash free 80%/20% Majority Recapitalization of the

business. The Shareholder is an executive with a Fortune 500 publicly traded company where he is on

track for a C-Suite position and as such, wishes to focus his full attention on his career. He has

relatively zero involvement in the business, relying on a management team that is more than capable

of running and growing this business post-transaction.

ACQUISITION OPPORTUNITY: U.S. Based Provider of Mobile Performance Marketing Services

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LTM Revenue

FINANCIAL SUMMARY

Apr - Dec 2013 2014A YTD Jun 2015 LTM Jun 2015 2015P 2016P

Revenue 194,936$ 2,364,225$ 5,421,639$ 7,370,152$ 9,997,502$ 12,996,753$

% Growth N/A 1112.8% N/A N/A 322.9% 30.0%

Gross Margin 23,411 856,580 1,511,659 2,159,875 2,929,838 3,808,790

Gross Margin % 12.0% 36.2% 27.9% 29.3% 29.3% 29.3%

Adjusted EBITDA (113,348) 444,114 955,597 1,251,151 1,722,348 2,391,757

Adjusted EBITDA Margin -58.1% 18.8% 17.6% 17.0% 17.2% 18.4%