Cross Device Tracking - Thomas Danniau
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Transcript of Cross Device Tracking - Thomas Danniau
Agenda
Why Cross Device tracking?
How Cross Device tracking Works?
Step by Step Implementation
Analyse the data
What about APP (& IoT) tracking?
Learnings and takeaways
source: Google, the-new-multi-screen-world-study (http://www.thinkwithgoogle.com/research-studies)
At which stage do smartphone users use their smartphone?
source: Google, Mobile in the Purchase Journey(http://www.thinkwithgoogle.com/tools)
First interaction? Assist Interaction? Last interaction?
source: Google, The Customer Journey to Online Purchase(http://www.thinkwithgoogle.com/tools)
Step 2: define the USER ID
User-ID Email Password Name FBID
123 [email protected] ********* Thomas 10152127
********
123
Step 2: define the User-ID
CRM User-ID (cookie)FB User-ID EmailaccountLogin User-ID…
Warning!You cannot upload personal data to Google Analytics (names, social security numbers, email addresses, or any similar data) toGA
Fix => (MD5) encryption
c9d574f323608405cd11eea4bd4c6b32
Step 2: define the User-ID
CRM User-ID FB User-ID EmailaccountLogin User-IDCMS User ID (cookie)…
Warning!You cannot upload personal data to Google Analytics (names, social
security numbers, email addresses, or any similar data) to GA
Fix => (MD5) encryption
[email protected] => c9d574f323608405cd11eea4bd4c6b32
Step 4: GA configuration
Master view (New) User-ID view
NO Cross device tracking
All sessions
Historical data
Cross device tracking
Assigned sessions
NO Historical data
GA creates a new view
Extra insights
Device Overlap
Device Paths
Acquisition Device
Other perspective of time lag, assisted conversions, …
What about APP tracking?
Web tracking App Tracking
Setup Javascript Plug and play
One code for each browser
SDKDefine each screenview & event
Android vs iOS vs Windows Phone
Views Pageview Screenview
Mediums Organic (ex. Google), Referral,Banner, email, …
?
Technical info Browser, hostname, sitespeed Device, App version, Bug reporting,
Overlap Sessions, Users, Country, Language, Events, Conversion Goals, eCommerce tracking
Custom dimensions