PRESENTED BY-Aditi ShrivastavaAditya MalviyaAditya RanaAkshat Saxena

CSE-”A”Batch-I

PRESENTATION

UNIVERSITY INSTITUTE OF TECHNOLOGY

WHAT IS CROSS CULTURE COMMUNICATION??????

• Field of study• Looks at how people from

differing cultural backgrounds communicate, in similar and different ways among themselves, and how they communicate across cultures.• Avoiding Ethnocentrism

HOW IT WAS STARTED???

• Changes and advancements in economic relationships, political systems, and technological options began to break down old cultural barriers.• Increasing pressure for universities across the world to incorporate

intercultural and international understanding and knowledge into the education of their students.

WYSE International: It is a non-governmental organization associated with the Department of Public Information of the United Nations.

MEET - Middle East Education through Technology: Innovative educational initiative aimed at creating a common professional language between Israeli and Palestinian young leaders.

International educational organizations

• Business –The Internet and modern technology have opened up new marketplaces that allow us to promote our businesses to new geographic locations and cultures.

• Education – Education in foreign universities is opted by a lot of people

• Travel- people want to explore and learn more things by their own and to know different cultures and diversity.

IS IT IMPORTANT??

• Jobs – Better jobs are present in the world and in order to catch them we need to avoid cross cultural barriers

• Influence People – People are more influenced if things are said in their language or done in their culture

IS IT IMPORTANT??

WE FACE PROBLEMS

Nonverbal Communication

Different countries have different

meaning of the symbols

Language Differences

In India only, there are lot of languages and accents. The

same goes for the world.

In some cultures it is okay for men to hake hands or hug each other as a greeting.

In India , they would join their hands together and slightly nod their heads as a greeting

WHAT ARE SOME EXAMPLES OF DIFFERENCES??

Language DifferencesIn India only, there are lot of languages and accents. The same goes for the world.

LANGUAGE DIFFERENCES

What are some examples of differences??

Arabic language is written from right to left and almost all other languages are written form left to right.

• In Australia direct eye contact might show you are honest.

• In some Asian countries , it means that you are not respectful.

WHAT ARE SOME EXAMPLES OF DIFFERENCES??

DIFFERENCES

High- vs. Low-Context Culture

• Ethnocentrism : Lead to the death of many Jewish by Adolf Hitler.

Time and Space

Handshake, eye contact, Zone length are different in different countries.

Touch or Not???Don’t Touch Do Touch

Germany India

Japan Turkey

England France

USA & Canada Italy

Australia Greece

New Zealand Spain

Estonia Middle east

Portugal Russia

HOW TO OVERCOME PROBLEMS?

Understand the potential problems of cross-cultural communication

Make a conscious effort to overcome these problems.

Patient and forgiving, rather than hostile and aggressive, if problems develop.

Active listening

Intermediaries

Reduce the broadness of body language

Ask the locals how things are done

Practical activity – Watch foreign films

Book - Roger Axtell’s Gestures : Do’s and Taboos of Body Language Around the world (John Wiley & Sons)

HOW TO OVERCOME PROBLEMS?

AT THE END

We should try to learn different cultures