Presented By:BhavnaDivyaMeghaNileshRavi

Culture is the "lens" through which you

view the world.

It is central to what you see.

How you make sense of what you see.

How you express yourself.

Cross Culture Communication

Intercultural Communication is the process of

sending and receiving messages between people

whose cultural background could lead them to

interpret verbal and non-verbal signs differently.

Why Cross Culture Communication is important ?

Multinational Companies Business Opportunities Job Opportunities Improves the contribution of

employees in a diverse workforce

Sharing of views and ideas Talent improvisation An understanding of diverse

market International meetings and

conferences

Globalization

Cross border movement of people, goods and data brings more and more

cultures into contact with one another and increases the potential of cross

culture communication.

Cultural Conflicts in work place

Cultural conflicts arise because of the differences in values and norms of

behaviors of people from different cultures. A person acts according to the

values and norms of his or her culture; another person holding a different

worldview might interpret his or her behavior from an opposite standpoint.

This situation creates misunderstanding and can lead to conflict.

What is different? Communication Styles

Attitudes toward conflicts

Decision making style

Approaches to knowing

What is hidden below the surface?

Beliefs

Values

Expectations

Attitudes

Fundamental Patterns of Cultural Difference

Common cultural differences

Perception of time & Space

Meetings & Social Visits

Food

Acceptable Dress

Eye Contact

gestures

Perception of time and space

Meetings And Social Visits

Food

Acceptable Dress

Eye Contact

Gestures

Developing Cross Culture Communication Skills

Be Flexible and open to change

Sensitive to verbal and nonverbal behavior

Aware of values, beliefs, practices of other

cultures.

Sensitive to differences within cultures

Speak slowly

Ask distinct and positive questions

Take turns

Be supportive

Write it down

Avoid slangs

High Context and Low Context Cultures

Cultures that rely heavily on non-verbal and subtle situational cues in communication

High Context Culture

Low Context Culture

Cultures that rely heavily on words to convey meaning in communication.