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Transcript of CROCS
Crocs : Revolutionizing an Industry’s Supply Chain Model for
Competitive Advantage
BY GROUP 5
CASE STUDY INCLUDES
Company Overview1
Traditional Supply Chain2
Crocs Supply Chain3
Core Competencies & Key Success Factors
4
Crocs’ Sales Year 20075
COMPANY OVERVIEW
CROCS > OVERVIEW
TitleThis material creates a soft, lightweight, non-marking, slip- and odor-resistant shoe.
Crocs Inc. makes footwear for men, women, and children.
The unique resin material, croslite.
TRADITIONAL SUPPLY
CHAIN
Supplier Manufacturer Distributor Retailer
Product Flow
Demand Flow
www.themegallery.com
www.themegallery.com
www.themegallery.com
CROCS SUPPLY CHAIN
www.themegallery.com
www.themegallery.com
www.themegallery.com
DEVELOPING THE CROCS SUPPLY CHAIN
Taking over Production
Buying the Crocs shoe manufacturer.
Global Production Using Contract Manufacturers
Flexible production. Rapid response to Demand.
Bringing the Global Supply Chain In-House
Buying the contractor and setting up a new facility.
DEVELOPING THE CROCS SUPPLY CHAIN
Taking over Production
Buying the Crocs shoe manufacturer.
Global Production Using Contract Manufacturers
Flexible production. Rapid response to Demand.
Bringing the Global Supply Chain In-House
Buying the contractor and setting up a new facility.
DEVELOPING THE CROCS SUPPLY CHAIN
Taking over Production
Buying the Crocs shoe manufacturer.
Global Production Using Contract Manufacturers
Flexible production. Rapid response to Demand.
Bringing the Global Supply Chain In-House
Buying the contractor and setting up a new facility.
www.themegallery.com
CORE COMPETENCIES& KEY SUCCESSFACTORS
CORE COMPETENCIES
CoreCompetencies
Know How of Croslite.
Highly flexiblesupply chain.
KEY SUCCESS FACTORS
Dealing with explosive Growth
Diversity and Unique products
And Supply chain Planning
Small vs. Large Retailers
Shifting Production to reduce duty
payments.
CROCS’S SALES YEAR 2007
CROCS’ SALES YEAR 2007
8%8%
68%
16%OTHER
EUROPEASIA
USA
REVENUES IN 200644.8
Gross Profit 23.7
Net income after tax= 6.4
REVENUES IN 2007
144.2Gross Profit
84.2 Net income
after tax= 24.9
Annual sales= 355 Market capitalization= 2102
In 2011-12 Market capitalization of Crocs, Inc. (NasdaqGS: CROX )
$1.38BAll figures are in million dollar.