CRNPR13-ConsumerHealthHabits061113.pdf

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    FOR IMMEDIATE RELEASE Contact: Nancy Stewart, 202-204-7684

    HEALTHY HABITS LINKED TO DIETARY SUPPLEMENT USERSSupplement Users More Likely to Focus on a Pattern of Healthy Habits than

    Non-Supplement Users, According to Survey

    WASHINGTON, D.C.,June 11, 2013When it comes to making lifestyle choices, those who take

    dietary supplements seem to make healthier choices overall compared to those who do not take dietary

    supplements, according to the most recent CRN Consumer Survey on Dietary Supplements from Ipsos

    Public Affairs on behalf of the Council for Responsible Nutrition (CRN). Consistent with years past, the

    survey found that more than two-thirds of U.S. adults, 68 percent, take dietary supplements, and those

    supplement users are more likely than non-supplement users to also engage in certain other healthy

    habits.

    84%

    73%69%

    65% 65%72%

    57%

    65%

    51%

    59%

    "Itrytoeatabalanced

    diet"

    Ivisitmydoctor

    regularly"

    Iregularlygetagood

    night'ssleep"*

    Iexerciseregularly" Imaintainahealthy

    weight"

    TheHealthyHabitsofSupplementUsersvs.Non-SupplementUsers

    SupplementUsers(n=1,370) Non-SupplementUsers(n=636)

    *Notstatisticallysignificant

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    Healthy Habits Linked to Dietary Supplement Users Page 2

    66%

    33%

    18% 16%

    66%ofallUSadultstake

    Vitamin/MineralSupplements

    33%ofallUSadultstake

    SpecialtySupplements

    18%ofallUSadultstake

    Herbals/Botanicals

    16%ofallUSadultstake

    SportsNutrion/Weight

    ManagementSupplements

    WhatTypesofSupplementsDoAmericanAdultsTake?

    PercentageofAllUSAdults(n=2,006)

    Its clear that supplement users, for the most part, are not just popping pills in lieu of putting in

    the hard work it takes to be healthy, but instead are very health conscious and view their supplement use

    as one of the things they do to promote good health, said Judy Blatman, senior vice president,

    communications, CRN. There is no magic bullet for good health, and supplement users seem to

    understand the importance of combining, rather than isolating, healthy practices. Its the total lifestyle

    thats going to help you feel good and stay fit, and taking supplements are one piece of that lifestyle.

    Over three-quarters of all adults (77 percent) believe that taking supplements is a smart choice for

    a healthy lifestyle. When asked why they take supplements, 53 percent of supplement users said they

    took dietary supplements for overall health and wellness; 35 percent said it was to fill in nutrient gaps in

    their diet.

    Whatarethepopularsupplementsineachofthefourcategories?

    SpecialtySupplements

    1.Omega3/FishOil

    2.Fiber

    3.Glucosamineand/or

    Chondroitin

    4.Probiotics

    5.FlaxSeedOil

    Herbals/Botanicals

    1.GreenTea

    2.Cranberry

    3.Garlic

    4.Echinacea

    5.GinkgoBiloba

    SportsNutrition/Weight

    ManagementSupplements

    1.ProteinBars

    2.ProteinPowders

    3.EnergyDrinksand/orGels

    4.HydrationDrinksand/orGels

    5.RecoveryDrinksand/orPowders

    6.AminoAcids*Note:RecoveryDrinksand/orPowders&

    AminoAcidshadsamepercentageofusage

    Vitamin/Mineral

    Supplements

    1.Multivitamin

    2.VitaminD

    3.VitaminC

    4.Calcium

    5.VitaminB/BComplex

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    Healthy Habits Linked to Dietary Supplement Users Page 3

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    At 76 percent, the multivitamin was found to be the most popular dietary supplement among

    supplement users, according to the survey. This is also consistent with data from years past. A daily

    multivitamin is beneficial for almost everyone, at any stage in life, playing an important role in filling

    nutrient gaps, and serving as an affordable and convenient insurance policy for getting valuable

    nutrients, said Duffy MacKay, N.D., vice president, scientific and regulatory affairs, CRN. Engage

    your doctor, nurse practitioner, pharmacist or other healthcare practitioner about which supplements fit

    your personal lifestyle and life stage.

    The 2012 CRN Consumer Survey on Dietary Supplements was conducted August 27-31, 2012 by

    Ipsos Public Affairs and funded by CRN. The survey was conducted on-line and included a national

    sample of 2,006 adults aged 18 and older from Ipsos U.S. on-line panel. The survey has been conducted

    annually since 2000. Weighting was employed to balance demographics and ensure that the sample's

    composition reflects that of the U.S. adult population according to Census data and to provide results

    intended to approximate the sample universe. A survey with an unweighted probability sample of this

    size would have an estimated margin of error of +/- 2.2 percentage points.

    ###

    Note to Editor: The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade

    association representing 100+ dietary supplement manufacturers, ingredient suppliers, and companies providing services to

    those manufacturers and suppliers. In addition to complying with a host of federal and state regulations governing dietary

    supplements in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also

    agree to adhere to additional voluntary guidelines as well as to CRNs Code of Ethics. Visit www.crnusa.org and

    www.lifesupplemented.org. Follow us on Twitter@crn_supplements and @wannabewell and on Facebook.

    Ipsos Public Affairs is part of Ipsos, a leading global survey-based market research company, owned and managed by

    research professionals that helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and

    citizens. Ipsos offers a full line of custom, syndicated, omnibus, panel, and on-line research products and services, guided by

    industry experts and bolstered by advanced analytics and methodologies.