1. CRM IS CUSTOMER RELATIONSHIP MANAGEMENT IT HELPS TO MANAGE THE PRESENT EXISTING CUSTOMERS AND FUTURE CUSTOMERS. CRM HELPS YOU TO GENERATE NEW LEADS USING SOCIALMEDIA,EMAIL,DATACENTERS,etc.. MAIN GOAL IS TO STORE THE COMPLETE INFO OF A CLIENT AND DATAMINE THE DATAS AND INCREASES THE SALES AND CUSTOMER RELATIONS. CRM IS HELPFUL IN THE SYNCHRONISING THE DATAS AUTOMATICALLY,WHERE IT GENERATES THE APPOINTMENTS,GREETINGS,MARKETING AND ALL ON ITS OWN IT IS BOTH USED IN CUSTOMER CENTRIC FOCUSED AS WELL AS B2B MARKETING. TODAY WE HAVE MARKETING OF BUSINESS OVER ANOTHER BUSINESS WHERE CRM IS WIDELY USED FOR THIS TYPE OF B2B MARKETING.

2. CHARACTERISTICS OF CRM CUSTOMER ORIENTED,SPROPER SERVICE PROVIDED ALONG WITH ONE2ONE COMMUNICATION. SALES FORCE AUTOMATION WHICH MEANS SALES PROMOTION ACTIVITIES WITH REPEATED SALES OR FUTURE SALES ACTIVITIES TO THE EXIXTING CUSTOMERS. USING TECHNOLOGY LIKE DATA WARE HOUSE WITH THE HELP OF IMMEDIATE CLIENT REQUIEMENT. OPPURTUNITY MANAGEMENT 3. IMPORTANCE OF CRM TO B2B IT HELPS TO GATHER MORE KNOWLEDGE ABOUT A CUSTOMER WITH THEIR COMPLETE DETAILS. THIS CAN HELP IN GETTING NEW LEADS TO MAKE FUTURE CUSTOMER WITH THE HELP OF EXISTING CUSTOMERS. THIS IS A BIG NETWORK THAT WILL INCREASE IN AMOUNT AND SO THE BUSINESS 4. CRM CENTER IN SOCIAL MEDIA SALES PROMOTION ACTIVITIES ARE DONE IN FACEBOOK,TWITTER,LINKED IN GETTING FEED BACKS FROM THE CLIENTS IN SOCILA MEDIA THAT WILL BOOST THE BUSINESS INTO THE CONTACTS OF YOUR CLIENTS. YOURS CLIENTS AS WELL AS PUBLIC WILL BE ABLE TO HAVE A GLANCE ON YOUR PRODUCT OR COMPANY A BRAND IS AUTOMATICALLY CREATED IN SOCIAL MEDIA. 5. CCRM CRM THAT IS ONLY MAINLY FOCUSED ON CUSTOMER FOCUSED,CUSTOMER PREFERENCE. INDIVIDUAL AND INTERACTIVE COMMUNICATION WITH THE CLIENTS. RETAINING CUSTOMERS BUILDING BRAND ROYALITY PROVIDING THE NECESSARY INFO WHAT THE CUSTOMER ACTUALLY WANTS. REWARDS FROM THE CUSTOMER 6. CCRM CRM THAT IS ONLY MAINLY FOCUSED ON CUSTOMER FOCUSED,CUSTOMER PREFERENCE. INDIVIDUAL AND INTERACTIVE COMMUNICATION WITH THE CLIENTS. RETAINING CUSTOMERS BUILDING BRAND ROYALITY PROVIDING THE NECESSARY INFO WHAT THE CUSTOMER ACTUALLY WANTS. REWARDS FROM THE CUSTOMER