CRM in India
Transcript of CRM in India
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Project Proposal
On
“ CRM in India”
Prepared by Mr. Atanu Maity
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%or Project Report o& this project email atinfo@readyadeproject!co
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#a$le of Content
CRM in India...............................................................................................................3
INTRODUCTION:......................................................................................................3
OBJECTIVES:.............................................................................................................4
HYPOTHESIS:............................................................................................................4
METHODOLOGY:.....................................................................................................5
PRIMARY DATA:......................................................................................................5
SECONDARY DATA:................................................................................................5
BIBLIOGRAPHY: ......................................................................................................5
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CRM in India
I&#R'()C#I'&*
'RM is a strategy that &ocuses on building strong relationships with customers
and potential customers &or creating and maintaining a loyal customer base.
'ustomer Relationship Management ('RM) wor*s across all departments to
harmoni+e customer"centric thin*ing. 'ustomer Relationship Management
reduces costs, increases e&&iciency and improves customer satis&action.
-mpel 'ustomer Relationship Management is designed and built &or non"western
business processes and sales culture. Providing access across geographies,
-mpel 'RM can include dealers and channels. ith eb leads and service
integration and M and Mobile access to 'RM data, -mpel 'ustomer
Relationship Management is per&ectly suited &or non"western businesses. 'RM
has been called a strategic tool that combines business processes, technology,
employees and in&ormation across an enterprise to attract and retain pro&itablecustomers. %or companies that use 'RM and those that plan to, it is important to
understand that 'RM technology has developed, evolved and matured over the
years. -t is now a reliable process that combines business and technology to
power a customer"&ocused organisation. -t0s very hard to run a success&ul
business without a strong &ocus on 'RM. A&ter all, it0s all about the customer.
uccess&ul 'RM involves many di&&erent areas o& your company, starting with
sales, o& course. 1ut also various other customer"&acing areas, li*e mar*eting
and customer service.
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'B,EC#I-ES*
he current study was aimed at determining the approach being adopted by
businesses in -ndia &or relationship mar*eting.
.P'#.ESIS*
3. he 'RM is used by the di&&erent companies
2. 4very company has its own 'RM depending on their need 5 re6uirements
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ME#.'(''G*
tudy is going to be conducted in the district o& Mumbai in Maharashtra.
PRIMAR (A#A*
A 6uestionnaire survey will be conducted &or the purpose o& the study. he study
is based on primary as well as secondary data. Primary data will be collected
&rom a sample o& 78 respondents o& Mumbai district chosen using non"probability
judgment sampling and using a structured 6uestionnaire.
SEC'&(AR (A#A*
econdary data is the data, which is already in e9istence. -t will be collected
mainly through internet and some help will also be ta*en &rom boo*s and articles.
econdary sources o& data will include publication o& el& elp ;roups, <ournals
and Periodicals.
BIBI'GRAP.*
3. http://www.impelcrm.in/=nw>;oogleAdordsearch5*w>'RM?2!in
?2!india5ad>8@!328!75site>5gclid>'Bmn*"C7j6c'%DEFAod&adw
2. http://www.decisioncra&t.com/dmdirect/pd&/crmstatus.pd&