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PRESENTED BY:

ABHISHEK KUMAR

RN :-090101004

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CRM is More Suitable For FMCG -y FMCG (Fast Moving ConsumerGoods)are productsthataresold quicklyat lowercost. Though

y theabsoluteprofitmade on FMCG products issmall,they generallysell in large quantities. To

y handlethis operation CRM software ismoresuitableforFMCG.

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Business ObjectivesFollowing arethebusiness objectives ofFMCG :y Singlesource of information for distributor, dealer,

wholesalerand retailer

y Partnerrelationship managementy Distributor interaction managementy Call centery Automation ofregional managerand traderepresentative

operationy Marketing management

CRM solution providesall these functionalitiesandfeatures in thesoftware. Hence, it ismoresuitable forFMCG.

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Single source of information for

distributor, dealer, wholesaler and

retailer

Singlesource of information can bestored and getthereports fordistributor, dealer, wholesalerand retailer.

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Partner relationship managementPartnerrelationship managementaggravation andmoreover its loss isalways very painful forthecompany

and leadsto salesand profit decrease. IfFMCGcompaniescannotcontrol this processthen it will betrouble forthem. CRM softwarehassupplychannelcontrol, creditcontrol, price list forming for different

clients, ordertracking, etc.

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Distributor interaction

managementTheFMCG companiescan simultaneously work withthousandstrade networksand distributors. Onecannotmanage ordifficultto managesucha largebusinesssystemand their datawithout CRM softwareorautomation.

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Call CenterCRM softwarehascall center featureswhichshowsthecaller fromthescreen , registration ofthe incoming and

outgoing calls, analyzing managereffectiveness, totalnumberofcallsmade, etc

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Automation of regional manager

and trade representative operation

Salesmanagerand traderepresentative operation can beplanned and controlled easily. CRM softwarecontrol thesalesrepresentativesand merchandisers visitstakinginto accountrouts logisticand business partnercategories.Analyzethe visitseffectiveness. Thetrade

representativescan plan the following operations:Merchandizing, Order Collection, DistributorInteraction and Marketing Actions.

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Marketing ManagementCRM solution provideeffectivemarketing budgetmanagement, planning, processcontrol and marketing

campaign efficientreporting, competitorstrackingand analyzing, managing loyalty programs, formingthe loyaltyclub, automating routine operations,related to marketing (printing letters, cards, bulkemail sending, gifts), singlesource formarketingliterature. Marketing documentmanagement in as perISO qualitysystem introduced in thecompany.

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