CRM Acceleration - Social CRM One Step at a Time
29
Social CRM One Step at a Time Clint Oram VP Products and Co-founder
-
Upload
clint-oram -
Category
Technology
-
view
916 -
download
0
description
Introduction to SugarCRM the company and how to approach using social crm to enable your sales team
Transcript of CRM Acceleration - Social CRM One Step at a Time
Social CRMOne Step at a Time
Clint OramVP Products and Co-founder
Agenda
• Introduction to SugarCRM• What is “Social” All About?• Why Should You Care?• Implications on Corporate/IT Structure• Where are We Today?• Glimpse at the Future• Q & A
About SugarCRM• Founded in April 2004• 6,000 Customers in 30 Countries• 175,000 Community Members• 130 Employees Worldwide
Broad CRM Functionality
04/12/2023 4
Company Momentum
04/12/2023©2009 SugarCRM Inc. All rights reserved. 5
Over 60,000 Paid Subscriber Seats
More than 60,000 CE Downloads/Month
Approaching 600,000 End Users
Nearly 600 New Customers Signed in Q1
Over 6,000 Customers Worldwide
04/12/2023 6
Social CRM According To…
Paul Greenberg
The customer is in control of the conversation.
SCRM is the company’s response to the customer’s control of the conversation.
There is no joint ownership of the conversation. But there is no control by one or the other of the relationship between them.
Though the “power balance” can lean toward one or the other. Right now it leans to the customer.
Martin Walsh
Social CRM is the process of converting content into conversations and extending these conversations into
collaborative experiences and then transforming those experiences into
meaningful relationships.
Evolution of the CRM Landscape
Traditional Buying Model
Complex Social Buying Model
Are You As Confused As I Am?
05/08/09©2009 SugarCRM Inc. All rights reserved.
GoalsPeopleProcessesTechnology
Services
Marketing
Services
Sales
Customers
Talk
Engage
SCRM Process
Soc
ial S
ophi
stic
atio
n
Generic
Unique
Manual Optimized
Manual1.
2.
3.
4.
Your Sales Team Uses SCRM to Listen to its Customers
Listening to Your Customer TodaySugarCRM Company Website Google Search
LinkedIn Profile Twitter Blog
Introducing Sugar 6
In Summary
• Social CRM is a component of CRM
• Your prospects and customers are already using Social Media – Take Advantage!
• Don’t try to do everything at once
• Start with basics, allowing your sales team to gather more relevant information on your customers
Remember, it all starts with…Sugar 6!
