CRITICAL VIEWING
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Transcript of CRITICAL VIEWING
CRITICAL VIEWINGA SYSTEMIC APPROACH
SYSTEMIC APPROACH EXAMPLES|
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MODE
MESSAGE
AUDIENCE
REPRESENTATION
APPEAL
DESIGN
ATTRACTION
EXAMPLES|SYSTEMIC APPROACH
REPRESENTATION
APPEAL
DESIGN
ATTRACTION
AUTHORITY
BEAUTY
DUTY
INDIVIDUALITY
INTELLIGENCE
POPULARITY
STATUS
EXAMPLES|
MESSAGE
SYSTEMIC APPROACH
MODE
AUDIENCE
DENOTATION
CONNOTATION
REPRESENTATION
APPEAL
DESIGN
ATTRACTION
EXAMPLES|
MESSAGE
SYSTEMIC APPROACH
MODE
AUDIENCE
VISUAL
MAIN VISUAL DISPLAY
LANGUAGE
FOCUS OF ATTENTION
LOGO
ICONS
GRAPHIC TEXT
VISUAL PUN
REPRESENTATION
DESIGN
ATTRACTION
EXAMPLES|
APPEALMESSAGE
SYSTEMIC APPROACH
MODE
AUDIENCE
SLOGAN
BRAND NAME
PRODUCT NAME
MAIN TEXT
LIST
CALL TO ACTION
HEADLINE
CALL & VISIT
REPRESENTATION
DESIGN
ATTRACTION
VISUAL
LANGUAGE
EXAMPLES|
APPEALMESSAGE
SYSTEMIC APPROACH
MODE
AUDIENCE
ADDRESS
PROMINENCE
POWER
DISTANCE
SHARPNESS
COLOUR CONTRAST
LIGHTING
SIZE
FOREGROUND
REPRESENTATION
DESIGN
ATTRACTION
EXAMPLES|
APPEALMESSAGE
SYSTEMIC APPROACH
MODE
AUDIENCE
DIRECT GAZE
INDIRECT GAZE
NO GAZE
REPRESENTATION
DESIGN
ATTRACTIONADDRESS
PROMINENCE
POWER
DISTANCE
EXAMPLES|
APPEALMESSAGE
SYSTEMIC APPROACH
MODE
AUDIENCE
HIGH ANGLE
LOW ANGLE
NO ANGLE
REPRESENTATION
DESIGN
ATTRACTIONADDRESS
PROMINENCE
POWER
DISTANCE
EXAMPLES|
APPEALMESSAGE
SYSTEMIC APPROACH
MODE
AUDIENCE
CLOSE SHOT
MEDIUM SHOT
LONG SHOT
REPRESENTATION
DESIGN
ATTRACTIONADDRESS
PROMINENCE
POWER
DISTANCE
EXAMPLES|
APPEALMESSAGE
SYSTEMIC APPROACH
MODE
AUDIENCE
AUDIENCEMESSAGE MODE
EXAMPLES|
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SYSTEMIC APPROACH
AUDIENCEMESSAGE MODE
APPEALREPRESENTATION
EXAMPLES|SYSTEMIC APPROACH
AUDIENCEMESSAGE MODE
AUTHORITYBEAUTYDUTYINDIVIDUALITYINTELLIGENCEPOPULARITYSTATUS
APPEALREPRESENTATION
EXAMPLES|SYSTEMIC APPROACH
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
MESSAGEAPPEAL
AUTHORITY
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
MESSAGEAPPEAL
BEAUTY
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
MESSAGEAPPEALDUTY
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
MESSAGEAPPEAL
INDIVIDUALITY
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
MESSAGEAPPEAL
INTELLIGENCE
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
MESSAGEAPPEAL
POPULARITY
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
MESSAGEAPPEAL
STATUS
AUDIENCEMESSAGE MODE
DENOTATIVECONNOTATIVE
APPEALREPRESENTATION
EXAMPLES|SYSTEMIC APPROACH
ATTRACTION
MESSAGE MODEAUDIENCE
EXAMPLES|SYSTEMIC APPROACH
MESSAGE MODEAUDIENCE
PROMINENCEADDRESSPOWERDISTANCE
ATTRACTION
EXAMPLES|SYSTEMIC APPROACH
ATTRACTION
MESSAGE MODEAUDIENCE
SIZESHARPNESSCOLOUR CONTRASTLIGHTINGFOREGROUNDING
PROMINENCEADDRESSPOWERDISTANCE
EXAMPLES|SYSTEMIC APPROACH
MESSAGE MODEAUDIENCE
AUDIENCEPROMINENCE
SIZE
EXAMPLES|SYSTEMIC APPROACH
MESSAGE MODEAUDIENCE
AUDIENCEPROMINENCE
SHARPNESS
EXAMPLES|SYSTEMIC APPROACH
MESSAGE MODEAUDIENCE
AUDIENCEPROMINENCE
COLOUR CONTRAST
EXAMPLES|SYSTEMIC APPROACH
MESSAGE MODEAUDIENCE
AUDIENCEPROMINENCE
LIGHTING
EXAMPLES|SYSTEMIC APPROACH
MESSAGE MODEAUDIENCE
AUDIENCEPROMINENCE
FOREGROUNDING
EXAMPLES|SYSTEMIC APPROACH
ATTRACTION
MESSAGE MODEAUDIENCE
DIRECT GAZEINDIRECT GAZENO GAZE
PROMINENCEADDRESSPOWERDISTANCE
EXAMPLES|SYSTEMIC APPROACH
MESSAGE MODEAUDIENCE
AUDIENCEADDRESS
DIRECT GAZE
EXAMPLES|SYSTEMIC APPROACH
MESSAGE MODEAUDIENCE
AUDIENCEADDRESS
INDIRECT GAZE
EXAMPLES|SYSTEMIC APPROACH
MESSAGE MODEAUDIENCE
AUDIENCEADDRESS
NO GAZE
EXAMPLES|SYSTEMIC APPROACH
ATTRACTION
MESSAGE MODEAUDIENCE
HIGH ANGLELOW ANGLE
PROMINENCEADDRESSPOWERDISTANCE
EXAMPLES|SYSTEMIC APPROACH
MESSAGE MODEAUDIENCE
AUDIENCEPOWER
HIGH ANGLE
EXAMPLES|SYSTEMIC APPROACH
MESSAGE MODEAUDIENCE
AUDIENCEPOWER
LOW ANGLE
EXAMPLES|SYSTEMIC APPROACH
ATTRACTION
MESSAGE MODEAUDIENCE
LONG SHOT
CLOSE SHOTMEDIUM SHOT
PROMINENCEADDRESSPOWERDISTANCE
EXAMPLES|SYSTEMIC APPROACH
MESSAGE MODEAUDIENCE
AUDIENCEDISTANCE
CLOSE SHOT
EXAMPLES|SYSTEMIC APPROACH
MESSAGE MODEAUDIENCE
AUDIENCEDISTANCE
MEDIUM SHOT
EXAMPLES|SYSTEMIC APPROACH
MESSAGE MODEAUDIENCE
AUDIENCEDISTANCE
LONG SHOT
EXAMPLES|SYSTEMIC APPROACH
AUDIENCEMESSAGE MODE
DESIGN (VISUAL)DESIGN (LANGUAGE)
EXAMPLES|SYSTEMIC APPROACH
AUDIENCEMESSAGE MODE
MAIN VISUAL DISPLAYFOCUS OF ATTENTIONLOGOICONS/SYMBOLSGRAPHIC TEXTVISUAL PUNS
DESIGN (VISUAL)DESIGN (LANGUAGE)
EXAMPLES|SYSTEMIC APPROACH
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
DESIGN(VISUAL)
MAIN VISUAL DISPLAY
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
DESIGN(VISUAL)
FOCUS OF ATTENTION
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
DESIGN(VISUAL)LOGO
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
DESIGN(VISUAL)ICON
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
DESIGN(VISUAL)
GRAPHIC TEXT
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
DESIGN(VISUAL)
VISUAL PUN
AUDIENCEMESSAGE MODE
HEADLINESLOGANBRAND NAMEPRODUCT NAMEMAIN TEXTLISTSCALL TO ACTIONCALL & VISIT
DESIGN (VISUAL)DESIGN (LANGUAGE)
EXAMPLES|SYSTEMIC APPROACH
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
DESIGN(LANGUAGE)
HEADLINE
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
DESIGN(LANGUAGE)SLOGAN
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
DESIGN(LANGUAGE)
BRAND NAME
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
DESIGN(LANGUAGE)
PRODUCT NAME
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
DESIGN(LANGUAGE)
MAIN TEXT
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
DESIGN(LANGUAGE)
LISTS
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
DESIGN(LANGUAGE)
CALL TO ACTION
AUDIENCEMESSAGE MODE
EXAMPLES|SYSTEMIC APPROACH
DESIGN(LANGUAGE)
CALL & VISIT
CRITICAL VIEWINGA SYSTEMIC APPROACH