Critical Capabilities - MicroStrategy

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Critical Capabilities for the Enterprise with New Data Overview Cover page - Introduction - Critical Capabilities for Deploying Enterprise Analytics and Mobility Applications Report generated on October 2, 2017 This information represents the opinions of MicroStrategy based on its assessment of the products listed. 1 / 167

Transcript of Critical Capabilities - MicroStrategy

CriticalCapabilitiesfortheEnterprisewithNewData OverviewCoverpage -Introduction -

CriticalCapabilitiesforDeployingEnterpriseAnalyticsandMobilityApplications

ReportgeneratedonOctober2,2017

ThisinformationrepresentstheopinionsofMicroStrategybasedonitsassessmentoftheproductslisted.

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CriticalCapabilitiesfortheEnterprisewithNewData OverviewWhyMicroStrategy -Introduction -

WhyMicroStrategy

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy Tableau

ScoreQlik

SenseScore

IBMCognosScore

SAPBO

Score

MSFTPowerBIScore

OracleScore

MSTRScore

EnterprisePlatform

ObjectOrientedReusability

Anobject-orientedarchitecturecatalogseveryaspectofthebusiness.Dataassets,KPIs,dimensions,users,reports,anddashboardsareallstoredinacentrallocationasuniquelogicalobjectstosupportreusability.

MicroStrategyoffersacentralizedmetadatarepositorythatisbuiltwithandcontainsobjects,asdefinedbydevelopers,andcanbereusedacrosstheBIproject.Objectscanbecombinedtocreatehigherlevelobjects(e.g.,attributesandmetricsmakeupareport;reports,filters,andpromptsmakeupadocument;documents,andotherreportscanbeembeddedintoadocument-allofwhicharestoredas"metadataobjects"),andthistogetherdeliversasingleBIprojectoradatamodel.•ThereusablemodelenablesobjectsacrosstheBIdeploymenttobesecurelyreusedhundredsoftimesbyusersacrosstheenterprise,withoutanyduplicationofeffort.•Themodelnotonlyincludesdimensionsandmetrics,butalsocoversfilters,reports,prompts,customgroups,reports,dashboards,anddocuments-makingitpossibletoflexiblyreusealloftheseobjectsmultipletimesacrossanyapplicationandBIproject.•Changesormodificationsmadetoanyobjectinthemetadataautomaticallyproliferatestoallotherdependentobjects.Thiseliminatestheneedtomanuallyupdatethechangesacrossthedeployment,whichisparticularlyhelpfulforlargerBIprojects.•Thereusablemodelhelpsensurefasterdevelopmenttimes,increasedplatformscalability,efficientmanagement,andalsomaintainsasingleversionofthetruth.

DataGovernance

Uniquedefinitionstoeverydimensionandmetricboundtogetherbystrictrulesthataredefinedbyalogicalmodel,thusensuringasingleversionofthetruth

TheMicroStrategymetadatamodelmakesitpossibleforanyonewiththerightprivilegestopromotenewandexternalcontenttotheServerandtieittoacertifieddatamodel,allwitheasyworkflows.•Itispossibletomapthemetadataatthedimensionlevel,aswellasthecubelevel,givinguserstheflexibilitytocontrolthedatathatispublishedtothemodel.•Theplatformsupportsgovernancefordatafromdisparatesources,evenexternalnon-certifiedsources,thathelpsbuildasystemofrecordthatuserscantrust--whilealsodeliveringflexibilitytoendusers.•Beyondtheabilitytogovernexternaldatasources,theplatformoffersgranularsecurityfeaturesthatallowprojectownersanddatastewardstograntpermissionsandprivilegestotherightpeople.Thisdeliversdatasecurityandalsopersonalizesreportsanddashboardstoendusers.•WorkflowsavailablewiththeMicroStrategyplatformtopromoteexternaldataintothesystemofrecord,combinedwiththeflexibilityofthesystemtodeliverself-serviceaccesstobusinessteamswillincreasetheoveralladoptionoftheBIplatform.

UserSecurity Rolesandprivilegesthatassignrestrictionstousersandgroupsensurethatendusersonlyseepersonalizedandrelevantcontentandareonlyabletoperformauthorizedactions.

ThesecuritymodelwithintheMicroStrategyplatformisbuiltaroundusersandusergroups,whicharerepresentedaslogicalmetadataobjects.Thisensuresthatdataissecuredatthemostgranularlevels.•Securityfiltersbasedondimensionvalueshelpensurethatusersarerestrictedtoonlyseedatathatisrelevanttothem.Thiseliminatestheneedtobuildmultiplecopiesofthesameapplication,andmakesitpossibletooptimallyscale.•WithMicroStrategy'stools,administratorscanapplyAccessControlLists(ACLs)tolargeusergroups,restrictingtherangeofdataobjectstheycanaccessoractionstheycanperform,andspecifyingthescopeoftheirprivilegesintheenvironment.•WithUsher,itispossibletoprovidesecuredigitalauthenticationoptions,includinggeo-fencingandtime-fencingcapabilities,makingitpossibletorestrictuseraccessbasedonlocationandtime.

Scalability Deliveranalyticstoeveryoneacrosstheenterprise,andbeyond.Allow1000sofusersto

MicroStrategyisoptimizedinitsdesignforenterprisescaleandspeed;assuch,theplatformcansupporttheanalyticalreportingneedsof100softhousandsofusersacrosstheenterprise.•Theplatformcanbeclusteredwithupto8nodeswithwork-anduser-

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy Tableau

ScoreQlik

SenseScore

IBMCognosScore

SAPBO

Score

MSFTPowerBIScore

OracleScore

MSTRScore

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CriticalCapabilitiesfortheEnterprisewithNewData WhyMicroStrategyWhyMicroStrategy -Introduction -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy Tableau

ScoreQlik

SenseScore

IBMCognosScore

SAPBO

Score

MSFTPowerBI

ScoreOracleScore

MSTRScore

EnterprisePlatform

ObjectOrientedReusability

Anobject-orientedarchitecturecatalogseveryaspectofthebusiness.Dataassets,KPIs,dimensions,users,reports,anddashboardsareallstoredinacentrallocationasuniquelogicalobjectstosupportreusability.

MicroStrategyoffersacentralizedmetadatarepositorythatisbuiltwithandcontainsobjects,asdefinedbydevelopers,andcanbereusedacrosstheBIproject.Objectscanbecombinedtocreatehigherlevelobjects(e.g.,attributesandmetricsmakeupareport;reports,filters,andpromptsmakeupadocument;documents,andotherreportscanbeembeddedintoadocument-allofwhicharestoredas"metadataobjects"),andthistogetherdeliversasingleBIprojectoradatamodel.•ThereusablemodelenablesobjectsacrosstheBIdeploymenttobesecurelyreusedhundredsoftimesbyusersacrosstheenterprise,withoutanyduplicationofeffort.•Themodelnotonlyincludesdimensionsandmetrics,butalsocoversfilters,reports,prompts,customgroups,reports,dashboards,anddocuments-makingitpossibletoflexiblyreusealloftheseobjectsmultipletimesacrossanyapplicationandBIproject.•Changesormodificationsmadetoanyobjectinthemetadataautomaticallyproliferatestoallotherdependentobjects.Thiseliminatestheneedtomanuallyupdatethechangesacrossthedeployment,whichisparticularlyhelpfulforlargerBIprojects.•Thereusablemodelhelpsensurefasterdevelopmenttimes,increasedplatformscalability,efficientmanagement,andalsomaintainsasingleversionofthetruth.

DataGovernance

Uniquedefinitionstoeverydimensionandmetricboundtogetherbystrictrulesthataredefinedbyalogicalmodel,thusensuringasingleversionofthetruth

TheMicroStrategymetadatamodelmakesitpossibleforanyonewiththerightprivilegestopromotenewandexternalcontenttotheServerandtieittoacertifieddatamodel,allwitheasyworkflows.•Itispossibletomapthemetadataatthedimensionlevel,aswellasthecubelevel,givinguserstheflexibilitytocontrolthedatathatispublishedtothemodel.•Theplatformsupportsgovernancefordatafromdisparatesources,evenexternalnon-certifiedsources,thathelpsbuildasystemofrecordthatuserscantrust--whilealsodeliveringflexibilitytoendusers.•Beyondtheabilitytogovernexternaldatasources,theplatformoffersgranularsecurityfeaturesthatallowprojectownersanddatastewardstograntpermissionsandprivilegestotherightpeople.Thisdeliversdatasecurityandalsopersonalizesreportsanddashboardstoendusers.•WorkflowsavailablewiththeMicroStrategyplatformtopromoteexternaldataintothesystemofrecord,combinedwiththeflexibilityofthesystemtodeliverself-serviceaccesstobusinessteamswillincreasetheoveralladoptionoftheBIplatform.

UserSecurity Rolesandprivilegesthatassignrestrictionstousersandgroupsensurethatendusersonlyseepersonalizedandrelevantcontentandareonlyabletoperformauthorizedactions.

ThesecuritymodelwithintheMicroStrategyplatformisbuiltaroundusersandusergroups,whicharerepresentedaslogicalmetadataobjects.Thisensuresthatdataissecuredatthemostgranularlevels.•Securityfiltersbasedondimensionvalueshelpensurethatusersarerestrictedtoonlyseedatathatisrelevanttothem.Thiseliminatestheneedtobuildmultiplecopiesofthesameapplication,andmakesitpossibletooptimallyscale.•WithMicroStrategy'stools,administratorscanapplyAccessControlLists(ACLs)tolargeusergroups,restrictingtherangeofdataobjectstheycanaccessoractionstheycanperform,andspecifyingthescopeoftheirprivilegesintheenvironment.•WithUsher,itispossibletoprovidesecuredigitalauthenticationoptions,includinggeo-fencingandtime-fencingcapabilities,makingitpossibletorestrictuseraccessbasedonlocationandtime.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyMicroStrategyWhyMicroStrategy -Introduction -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy Tableau

ScoreQlik

SenseScore

IBMCognosScore

SAPBO

Score

MSFTPowerBI

ScoreOracleScore

MSTRScore

Scalability Deliveranalyticstoeveryoneacrosstheenterprise,andbeyond.Allow1000sofuserstoleverageanalyticswithoutsacrificingperformanceandwithoutrestrictionsondatasize.

MicroStrategyisoptimizedinitsdesignforenterprisescaleandspeed;assuch,theplatformcansupporttheanalyticalreportingneedsof100softhousandsofusersacrosstheenterprise.•Theplatformcanbeclusteredwithupto8nodeswithwork-anduser-fencingoptionstohelpensureperformanceandreliabilityacrosstheentireuserpopulation.•Theplatformhasnorestrictionsondatasizeforeitherdirectorin-memoryaccesstodata•MicroStrategycustomersareleveragingtheplatformtostoredatausingin-memorycubeswithover2billionrowswhiledeliveringsub-secondresponsetimestotheirend-users.•MicroStrategyistheonlycomprehensiveanalyticsvendorthatsupportsbigdataanalyticswithnativeconnectorstoHDFStoaccesspetabytesofdatainrealtime.

Performance Publishanddeliverinformationtoend-userswithquickresponsetimes,anddeliveranalyticswithoutbeingimpededbydatasize.

MicroStrategyemploysavarietyofstrategiestoincreasetheoverallperformanceoftheplatform,makingitpossibletodeliversub-secondresponsetimes-evenwithlargedatasets.•MicroStrategywasamongthefirstBIvendorstosupportpush-downanalyticalfunctionsacrossallleadingdatabases.Thiscapabilityhelpsdrivecomputationsintelligentlytothedatabasewhenneeded,therebyimprovingtheoverallresponsetimetoendusers.•Theplatformcancreatemultipleparallelthreadstothedatabase,increasingthespeedatwhichdataisfetchedfromthewarehouse.•WhereasotherBIvendorsattempttoimplementcachingatasinglelevel,MicroStrategyimplementsself-tuningstrategiesthatcreatecachesatkeypointswithinthequeryflow.TheServercachesdatainthefollowingcrucialareas:Metadataobjectcaching,attributeelementcaching,databaseconnectioncaching,resultcaching,anddocumentcaching.•Theplatformisbasedonanin-memoryarchitecturethatcanpartitioncubesandprocessdatainparallel,makingitpossibletoprocesslargercubesthanothervendorsinthemarket.•VLDBsettingsareavailabletofine-tuneandoptimizeconnectivityforeverytypeofdatasource,deliveringcustomsettingstoorganizationswithuniquedeployments.

Automation ReduceburdenonITadministrators,especiallywithlargescaledeployments,bycuttingdownonroutineorredundanttasks.

•MicroStrategyofferstoolsthatallowadministratorstomaintainandupgradesystems,automateworkflows,andensuresuperiordataqualityandsecurity,withoutredundancies.•Theplatformallowsadminstoreducethetimeandeffortspentonroutinemaintenanceandadministrativetasks,likemovingassetsfromtesttoproductionenvironments,tocheckingthedataqualitybetweenupgrades,andschedulinghealthchecksandtaskswithworkflows.•Beyondadministrativetasks,datauploads/refreshesandscheduleddeliveriescanbeautomatedaswell,whichremovestheburdenfromITandhelpsreduceoverallTCO.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyMicroStrategyWhyMicroStrategy -Introduction -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy Tableau

ScoreQlik

SenseScore

IBMCognosScore

SAPBO

Score

MSFTPowerBI

ScoreOracleScore

MSTRScore

Monitoring Easilymonitor,maintain,manage,fine-tune,andautomateactionsandworkflowstoensurethehealthofthesystem.EliminateredundanttaskstoreduceoverallTCO.

•MicroStrategyofferstoolsthatallowadministratorstomonitoreveryenvironmentinaMicroStrategydeployment,acrossmultipleprojectsandevenservermachines-bothon-premisesandinthecloud.•Theinterfaceenablesadministratorstoquicklyandeasilyviewusagepatterns,systemresources,uptime,andalertsacrossenvironments.•Theplatformcollectsinformationfromeachenvironment’sHealthCenter,andpresentskeyusageandperformanceindicatorsusinggraphsandcharts.•Administratorscandefinethresholdsforsystemusageandperformancethatautomaticallytriggeralertswhenthresholdcriteriaaremetorexceeded.•Beyondthe100sofOOTBreportsanddashboardsavailablewiththeplatform,administratorscanbuildtheirownreportswithcustomKPIstomeasureplatformusage.

Deployment Optionstodeployonanyinfrastructure,regardlessofsize,team,orhardwareresources,thusreducingoverallTCOandmaintenancerequired.

MicroStrategydeliversflexibleoptionsfordeployinganalyticsacrosstheenterprisewithon-premises,cloud,andhybridoptionsforteamsofanysize.•TheplatformissupportedonbothWindowsandLinux,andcanbeclusteredwithupto8Servernodes.•PartneringwithAWS,theleadingcloudvendor,MicroStrategyallowsorganizationsaroundtheworldtospinupinstancesforenterpriseanalyticsandmobilityinminutes,allowingcompaniestostartsmallandexpandasneeded.•Pre-configuredenvironmentsinthecloudcanbecreated,managed,maintained,andupgradedwithself-serviceconsoles,enablingextremelylowTCOs.

HighAvailability

Robustarchitecturethatprovidesthehighestuptimeforuserstoalwayshaveaccesstothesystem,withprovisionsandtuningmechanismsforincreasedsystemstabilityandbetterfailovermanagement.

•WithMicroStrategy,usersacrosstheorganizationcanaccessreliableanalyticsdeliveredonarobustarchitecturethatisdesignedforenterprisescale,performance,andstability.•Disasterrecoveryandfailoveroptionsalloworganizationstoavoiddowntimesforend-users.Systemadministratorshavethechoicetosetuphot,warm,orcoldfailoverstrategies(forbackupnodes)dependingonthehardwareresourcesavailabletothem.•Clusteringandworkfencingcapabilitiesmakeitpossibletoproactivelypreventservercrashesbydeflectingheavyjobstospecificserversortimeperiods.•Reliablegovernorsateverylevelofthequerypathmakeitpossibletoavertsystemcrashes,evenunderpeakuseranddataloads.

In-memoryArchitecture

Architecturethatcanhostterabytesofdatain-memorymakingitavailabletoend-userswithfasterresponsetimes.

•TheMicroStrategyplatformenablesorganizationstotakeadvantageofin-memorycubetechnology,whichincreasesperformancebyreducingtheneedtoaccessdatadirectlyfromthedatawarehouse.•MicroStrategyin-memorycubescanbequicklyloadedwithdatausingparallelthreadsfromthedatabasewhichcanalsobeoptimizedandfine-tunedforspecificdatabases.•Dynamicsourcingisaplatformcapabilitythatautomaticallyroutesqueriestothefastestavailabledatasource—whetherit’sacache,acube,ortheoriginalrelationalsource,thushelpingmaximizeperformanceandthroughput.•MicroStrategy'sparallelprocessingandpartitioningcapabilitiesdifferentiateitfromothervendors,helpingtoboostprocessingspeedsinsituationswherethereareterabytesofdatastoredinmemory.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyMicroStrategyWhyMicroStrategy -Introduction -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy Tableau

ScoreQlik

SenseScore

IBMCognosScore

SAPBO

Score

MSFTPowerBI

ScoreOracleScore

MSTRScore

EnterpriseAnalytics

Self-ServiceDataDiscovery

Intuitiveworkflowsforend-userstoaccess,visualize,analyze,andshareinsightswithoutthesupportofIT.

MicroStrategydifferentiatesitselffromotherpointsolutionsbycombiningtheease-of-useofdataexplorationwithenterprisecapabilitiesincludingscalability,performance,security,andgovernance,inasingleplatform.•MicroStrategyDesktopandWebprovideaccessto80+datasources,fromExcelspreadsheets,torelationalsources,bigdata,Cloudservices,Hadoop,andmore.•Built-intoolsareavailablefordatapreparation,aswellastheabilitytoblenddataacrossmultiplesources.•ItprovidestheabilitytovisualizedatawithanychartorgraphnativelyandoffersworkflowstoincludeD3,Highcharts,GoogleCharts,andotherlibraries(includingopensourceandNLGoptions)•Includeseasysharingoptions(PDF,email,sendtofilelocation,print,andmore),andworkflowstopromoteexternaldataintoagovernedmodel.AlsosupportsoptionstoexporttoPDFandemailoptions.•MicroStrategyiscompatiblewithMacandWindowsPC.AnalystscanquicklysetupandinstallMicroStrategywithoutITsupport.•Theplatformsupportsadvancedanalyticswith350+out-of-the-boxfunctions,andcanalsointegratewithR.

OptimizedDataConnectivity

Driversandgatewaysthatdeliverinstantandreliableaccesstoavarietyofdatasourcesandinformationinanyformat,regardlessofsize.

•MicroStrategynativelysupports100softhemostpopulardatasources,fromExcelspreadsheettorelationaldatabases,cloudsystems,HDFSandmore.•OrganizationscanalsobuildtheirownconnectorstocustomdataassetswithAPIs,allowingthemtoconnecttoanynewsourceavailableinthemarket.•Eachconnectorisoptimizedforhighperformance,withtheabilitytointelligentlypush-downcalculationstothedatabaseswhenneeded,generatemulti-passSQL,loadparallelthreadssimultaneously,andcanloaddatawithoutrestrictionsonsizeortype.•EasyworkflowsareavailabletobusinessuserstoblenddataontheirownwithoutITsupport.•VLDBparametersareavailabletofine-tuneandoptimizeSQLgenerationspecifictoeachdatabase.•MicroStrategyleveragesanaggregate-awareSQLgenerationenginetotransparentlynavigateaggregatetables,dynamicallydirectingqueriestosummarytables,withouttheuserhavingtospecifytheuseofthetablewhencreatingthequery.•MicroStrategycangeneratemulti-passSQLtoansweranalyticalquestionsthatcannotbeansweredwithasingleSQLqueryblock,coveringscenariosthatinclude:setanalysis,splitmetrics,andcalculationsatdifferentlevelsofaggregation.

DataPreparationandBlending

Transformandarrangedatatomakeitbettersuitedforvisualexploration,withtheabilitytocreatejoinsacrosstablesfromdisparatesources.

MicroStrategyoffersbuilt-indatawranglingandblendingcapabilitiesandissupportedacrossalldatasources.•EnduserscanperformtransformationsondatapriortovisualizinginformationusingdozensoffunctionsavailableviagraphicalinterfacesandwithoutexportingouttoExcel.•Datawranglingandblendingispossiblebybusinessusersacrossspreadsheets,relationalsources,HDFS,cloudsystems,andotherpopulardatabases.•Userscansplitcolumns,identifyspellingerrors,performtextandnumericfacets,eliminatewhitespaces,pivottables,andperformdozensmoretransformationsbasedonintelligentrecommendationsfromtheproduct.•Historylistsareautomaticallyrecorded,sowhenmorecurrentdataisavailable,theactionsdonotneedtoberepeated.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyMicroStrategyWhyMicroStrategy -Introduction -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy Tableau

ScoreQlik

SenseScore

IBMCognosScore

SAPBO

Score

MSFTPowerBI

ScoreOracleScore

MSTRScore

EnterpriseReports

Optionstoviewlargevolumesofdatainaneasy-to-readgridformat,withtoolstoperformad-hocanalysisforimproveddecision-making.

•MicroStrategyprovidesaflexiblereportingenvironmentthatleveragesOLAPfunctionalitytogiveenduserstheabilitytoquicklysliceanddicedatafromacrossmultiplesources,usingavarietyofoptions:sorting,pivoting,page-by,drilldown,drillanywhere,totalsandsubtotals,one-clickmetrics,derivedelements,viewfilters,lockheaders,switchbetweengrid/graph,fittocontent/window,andmore.•Withtheabilitytopublishbandedreports,theplatformcanrollupandpresentdynamicaggregatesforlargevolumesacross100sofpagesofdata.•WithMicroStrategy,developerscanquicklydesignoperationalreportsandstatementsusingdrag-and-dropfunctionalityandflexibleformattinginordertostructurelargeamountsofdataintoanaturalhierarchyformaximumreadabilityandeaseofnavigation.•MicroStrategyenablesparameter-drivenreportsbysupportingmoretypesofuserpromptsthananyothervendor,allowinguserstoinputselectionsatruntimetoalterthecontentsofthereports.Optionsincludesimpledimensionprompts,hierarchyprompts,listprompts,objectprompts,valueprompts,levelprompts.

Dashboardsanddocuments

Highlyformattedoptionstoauthor,visualize,andinteractwithdatatoidentifytrendsandoutliersandmakeefficientdecisions.

•MicroStrategydeliversgraphicalWYSIWYGdesignertoolstocreatepixel-perfectdocuments,invoices,statements,scorecards,andinteractivereal-timedashboards,allfromasingledesigneditor.•AllstylesofBIdescribedabovesupportresponsivedesignandcanbeconsumedonanybrowserormobiledevice.•Dashboardsarebuiltonthemetadatamodel,sotheyaresecureandpersonalizedforeachuser,andsupporttransactions,offlineconsumption,andcanbedeliveredinanydesiredformat.•Dashboardssupportad-hocdatadiscoveryacross100sofoptionsandletusersvisualizedatawithaccesstonativeandthird-partychartinglibraries.•Transactionalworkflowscanbeembeddedtoenablewrite-backcapabilitiesforbothwebandmobileapplications.

MobileAnalytics

Consumereportsanddashboardsonmobiledevices,withcompleteinteractivity,inordertoperformanalyticsandmakedecisionswhileonthego.

•MobileisfullyintegratedintotheMicroStrategyanalyticsplatform,soorganizationscanleverageexistingvisualizations,reports,anddashboardstoinstantlydeployBIonmobiledevices.•MicroStrategyMobileenhancesthemobileexperienceoniOSandAndroidbydeliveringnativeappsthatletuserstakefulladvantageoftheuniquecapabilitiesoftheirmobiledeviceswheninteractingwiththeirdata,whilealsobeingabletorelyontransactionandofflinecapabilities.•Withflexible,code-freetoolsandaclick-to-configuredevelopmentcanvas,organizationscanmobilizebusinessworkflowsanddeliverahighlyresponsive,nativeuserexperiencewithappsthatcanbebuiltinrecordtimeandatafractionofthecost.

RealTimeAnalytics

Theabilitytodeliverinstantanalyticsandinsightswheredataisavailableinreal-time.

MicroStrategydeliverstheabilitytovisualizedatafromexternalstreamingapplicationsandtriggeralertsfromthesesources.•Theplatformcaninstantlyingestreal-timefeedsfromStorm,Spark,andKafka.Forotherrelationalsystems,theplatformcanalsosupportdatarefreshesatthesmallestintervals,andcanperformatthespeedofincominginformation.•MicroStrategycanmanagereal-timeinformationandgiveaninstantviewofthedata.•Theapplicationcanalsosendthreshold-basedalertstoanydeviceallowingdecision-makerstotakeinstantandproactiveaction,allinrealtime.•MicroStrategycanalsointegratewithvisualizationsandwidgetsthatsupportreal-timemappingofinformationonbothWebandMobile.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyMicroStrategyWhyMicroStrategy -Introduction -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy Tableau

ScoreQlik

SenseScore

IBMCognosScore

SAPBO

Score

MSFTPowerBI

ScoreOracleScore

MSTRScore

PredictiveAnalyticsandMachineLearning

Advancedalgorithmsandworkflowsforuserstobeabletoperformsummarizations,optimizations,predictions,statisticalcalculations,orcreatecustomgroups,training,andscoringmetrics.

WithminimalhelpfromIT,MicroStrategyuserscancreateandvisualizeadvancedmetricsandperformthemostcomplexcalculations.•EnduserscanbuildsophisticatedstatisticalandmathematicalmodelswiththenativelibraryoffunctionsavailabledirectlywithMicroStrategy.Theycangeneratepredictive,scoring,ortrainingmetricsusingnativelyavailablealgorithms.•MicroStrategyoffersover350nativefunctions,outofthebox,sothatbusinessusersareabletoperformdataminingandcreatehighlyadvancedstatisticalalgorithmsontheirown,withminimalsupportfromIT.•UserscanintegrateMicroStrategywithdataminingmodelsfromotherapplicationsbyimportingPredictiveModelMarkupLanguage(PMML),SAS,andSPSSintothemetadatarepository.•Theplatformintegrateswiththird-partyoptionslikeRusinggraphicalinterfaces.

BigDataAnalytics

AccessdatafromHadoopandotherdistributedfilesystemswithoutlimitationsonsizeandwithoutexperiencingdropsinperformance.

MicroStrategyistheonlycomprehensiveplatformthatsupportsaccesstobigdatawithnativeconnectorstoHDFSwhilealsoprovidingbuilt-inworkflowsfordatapreparationontopofHadoopdata.•Whetherit’sapersonalspreadsheetoradispersedHadoopDistributedFileSystem(HDFS),userscaneasilyconnecttotheirdatawithoutrelyingonITandwithoutlimitsondatasize.It'seasytoaccessdatafromanyflavorofHadoop,includingCloudera,Hortonworks,andMapR,withcomprehensivesupportforSpark,Kerberos,andthetopfileformats.•WithMicroStrategy,userscanleverageinformationfromclickstreams,webactivity,callcenterlogs,andIDscans-andblenditwithdatafromothersourcesusinggraphicalworkflows.•MicroStrategyconnectstobigdatasourcesandNoSQLoptionssuchasMongoDBandCassandra,andalsoconnectstoHDFSvianativeconnectorstoClouderaHive,Impala,MapRDrill,Pigscripts,SparkSQL,andmore.•WithMicroStrategy,userscanalsolimitandmanagetheamountofdataimportedfromHDFS,orperformaggregationsontopofthedatapriortoimportingitintoMicroStrategyforanalysis.•Userscanalsoapplyadvancedfunctionsandfilterstocontrolandrestricttheamountofdata.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyMicroStrategyWhyMicroStrategy -Introduction -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy Tableau

ScoreQlik

SenseScore

IBMCognosScore

SAPBO

Score

MSFTPowerBI

ScoreOracleScore

MSTRScore

AutomatedDistributionandAlerting

Distributereports,dashboards,anddocumentstolargeaudiencesinapersonalizedandautomatedmanner.Thishelpstoensuretheon-timedeliveryofinformationtoend-userssotheycanmaketimely,informeddecisions.

MicroStrategyisdesignedforhigh-volume,automateddeliveryofreportsanddashboards.•Theplatformmakesitpossibletoscaledistributionofanalyticalcontentto100softhousandsofusers,withtheabilitytoautomateandschedulethedeliveryofreportsanddashboards,basedontime-,event-,andthreshold-basedalerts.•MicroStrategysupportsthewidestvarietyofdeliverymethods,withoptimalformattingforeachdeviceandapplication.•MicroStrategyprovidesburstingcapabilitiestodeliverslicingorpage-byexecutions,allowingasinglereporttobeextractedfromthedatawarehousethatcanbeparsedintosub-reportsforindividualsubscribers.Thisavoidshavingtorundifferentreportsfordifferentrecipientswhilestillbeingabletogeneratepersonalizedreports.•AlertingcapabilitiescanmonitorKPIvalueswhennewdataisavailableandsenddetailedreportsoralertmessageswhenthresholdsarereached.•SecurityfiltersandACLssetontheuserlevelguaranteespersonalizedandsecureinformationto1000sofuserswiththedeliveryofasingledashboard.•MicroStrategyleveragessegmentationcapabilitiestomanageresourceutilizationinlargescalereportdeliverydeploymentsbyanalyzingthelistofsubscriptionstodetermineifseveralsubscriptionssharethesamecombinationofsecurityandpersonalizationandgroupingthemintobucketssincetheyreceivethesamecontent.

FromburstingandsmartpaginationforPDFexportstothedeliveryofhighlypersonalizedcontent,MicroStrategydeliverssophisticateddistributioncapabilitiesthatmakeitpossibletopublishdataandinsightsacrosstheorganizationwithouttheneedtoinvestinothertechnologies.

EnterpriseMobility

TransactionalWorkflows

Write-backcapabilitiesthatallowmobileuserstosubmittransactionstoERP,CRM,orotheroperationalsystems.

•MicroStrategyprovidesmobilewrite-backcapabilitiesthatletusersupdatesystemsofrecordfromthefield.Userscanchangedataonthefly,insertnewinformation,andviewupdatedreportsanddashboards.•Thesetransactionscanincludeone-tapapprovalsanddenials,inputsforcapturingnewinformation,andeditingexistinginformationinERPsystems,CRMsystems,andotheroperationaldatabases.•Appdeveloperscancreatesmartformsthatarecontextualandconditional,basedonauser’spermissionsorlocation.•MicroStrategyoffersabroadsetofinputcontrols,includingbarcodescanners,signaturecapture,starrating,textandnumberfields,calendar,camera,steppers,sliders,andmore.•TransactionServicescanalsoauto-captureadditionalinformationalongsidetheuserinputstofurtherstreamlinebusinessprocesses.Forexample,theuser’sprofileinformationaswellaslatitude,longitude,andatimestampcanbeincludedinatransactionalsubmissionwithoutrequiringadditionalworkbytheuser.•Userscanaccesstransactionalinputsandformsregardlessofinternetconnectivity.Whenoffline,transactionsarequeuedforsubmissionandexecutedwhentheusernextconnects.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyMicroStrategyWhyMicroStrategy -Introduction -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy Tableau

ScoreQlik

SenseScore

IBMCognosScore

SAPBO

Score

MSFTPowerBI

ScoreOracleScore

MSTRScore

EmbeddedMultimedia

Abilitytodownloadandviewmultimediafilesonlineandoffline,suchaspresentations,videos,PDFs,andePUBbooksonmobiledevices.

•MicroStrategyprovidesin-appviewingofmultimediacontentincludingvideos,PDFs,images,presentations,spreadsheets,documents,email,andwebcontent—allseamlesslyembeddedinthemobileapp.•Asisthecaseforothercontentintheapp,multimediacanbepre-cachedorstoredforconvenient,offlineaccess.•Therearetwowaystoincludemultimediainapps:HTMLcontainersandtheMultimediaWidget.•HTMLcontainersenableaccesstoanywebcontentbyplacingitdirectlyintheapp'siFrame.URLsprovidelinkstopullupentiredocumentsorwebpages.•TheMultimediaWidgetprovidesaframeworkinwhichtodownload,consume,andstoremultimediafiles.WebDAVfolderintegrationenablesuserstodynamicallybrowseandviewexistingfilesandfoldersinaWebDAVfolder,forexampleinMicrosoftSharePoint.Thismakesiteasyfortraditionallynon-technicalpeople,forexampleinMarketingorHR,todistributeupdatedversionsofcollateralortrainingvideostoemployeesinthefield.•MicroStrategyalsoprovidesawidgetthatisespeciallydesignedforvideos.Theinteractive,elegantVideoPlayerWidget(thatleveragesthenativeOSvideoplayer)loadsandplaysavideofromaremotelocationorfromthelocalcache.Thewidgetcandisplay:videosfromastreamingservicesuchasYouTube,videosfromafileserverlocation,oracachedvideofromtheWebDAVcache.Ifthemobiledeviceisonline,theVideoPlayerWidgetloadsthevideofromtheremotelocationbutissmartenoughtocheckfirstifalocalcachealreadyexistsonthedevice’sWebDAVcachestore.

GeospatialAnalysis

Abilitytodisplaygeospatialdataoverlaidonaninteractivemap(ESRI,GoogleMaps,andcustomimages).

•MicroStrategyabstractsallthegeospatialanalysiscapabilitiesfromthebasemaplayer,socustomerscanleveragewhicheverbasemaptheywant,dependingonexistingmapinvestmentsorpreferences.•MicroStrategyMobileprovidessupportforbuildingmapvisualizationsonESRIandGoogleMaps,aswellascustomimagesasmapswiththeImageLayoutWidget.Thesemapsrenderseamlesslyontheappropriatenativemobilemap(AppleMapsoniOSandGoogleMapsonAndroid).•BothESRIandGoogleMapsdisplaygeospatialdataoverlaidonaninteractivemap.Userscanswipe,scroll,andzoomindirectlyonthemap,orevenfilterthedatashownbyselectingelementswithintheirmobileapp.Datacanbedisplayedusingapinmarker,adensitymap,orabubbletoprovidemultipletypesofanalysiswithineachmap.Inaddition,ESRImapscandisplaydatafromacustomgeographicalregion,suchasthecountiesofastateordistrictswithinacity.Theimagelayoutwidgetallowsappdeveloperstoincludevisualizationsrepresentativeofdifferentgeographicregionssuchascountries,states,andregions,orvisualizationsthatrepresentcustomspatialanalyseslikeastorelayout.

OfflineAccess Abilitytosupportapplicationsinofflinemoderegardlessofconnectivity.Thisincludesinteractivitywithdata,multimediacontent,andtransactionalworkflows.

•MicroStrategyMobileappscanbeconfiguredtoworkentirelyoffline.Thisincludessupportforanalytics,visualizations,multimedia,andtransactions.•MicroStrategyprovidesadvancedofflinefunctionality,including:promptpanelsthatdisplayvalidcachesformultiplepromptscenarios;visualcuessuchasanofflinemodeindicatorandshadingtoindicateavailability;aviewoftransactionqueues;andtheabilitytodeleteoredittransactionsbeforeaconnectionisreestablished.Inasituationwhereauserwantstoavoidusingdata,theusercanmanuallyswitchtoofflinemodeusingtheappsettings.•Whileusersareinofflinemode,mobileusagestatsarestillcapturedandsubmittedtotheserveroncetheuserreconnects.Additionally,data-at-restishighlysecured.Thestoreddataisencrypted;theappcanstillrequirecredentials,andtheofflinecachecanbesettoexpireatadesiredtime.

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MobileClientCachingforHighPerformance

Abilitytocachedataonthedevicetooptimizeappperformance.Deliversub-secondresponsetimesevenwhendealingwithlargevolumesofdata,numerousconcurrentusers,orslow,unreliableconnectivity.

•MicroStrategyoffersthreemaincachingstrategiesthatcustomerscanleveragewhenconfiguringtheirapps:automaticcaching(devicescheckfornewandupdatedcontentandsynccontentinthebackground),pre-cachingfolders(asetofobjectsarepre-cachedwhentheappstarts),andadaptivemobilecaching(theappprioritizesbackgroundcacheloadingbasedonwheretheuserisanddownloadscontenttheuserwilllikelywanttoseebeforetheytaponit).•MicroStrategyhasasophisticatedanalyticalenginewithinthemobileclient,sothemobileclientitselfcanperformcomputationsonlocallycacheddatawithouthavingtogobacktotheserver.Becausethecomputationscanbedonelocallyonthedevice,thisalsohelpstospeedappperformance.•Asa100%nativeapp,MicroStrategyusesOpenGLframeworksavailableonthemobileOSwhichhelptoachievemaximumappperformance.Allofthedrawings(renderings)ofvisualizationsleveragenativedevicedrawingcapabilitieswhichareoptimizedforhighperformance.

PersonalizedAlertsviaPushNotifications

Abilitytosendalertstomobileusersintheformofpushnotifications.Thesenotificationsshouldbetriggeredbypresetthresholds,orbeavailableondemand.

•MicroStrategy’sscalablealertingengineprovidespersonalizedalertstoeveryuser.•Thealertingengineisbasedonarobustdistributionserverthatsupportsmonitoringmultipledatasources100sof1000softimeseveryminuteandcreatingpersonalizedalertsformobileuserswhenasetconditionhasbeenmet.•Thresholdscanbesetonanymetriconanyreport.•Alertsarehandledthroughthedevice’snativepushnotificationsysteminoneofthreeforms:abadge(agraphicassociatedwiththeapplication),ahomescreennotification(amessagewhichtheusercanviewandinteractwith),and/orasound.•Smartbadgescanshowmetricvaluesorthenumberofalerts.

InstantUpdatestoCustomAppswithNoRecompilation

Updateandpublishchangestocustomappswithouthavingtorecompileandredistribute.Changesaredistributedandavailabletouserswithoutrequiringanappupdate.

•MicroStrategyletsappdevelopersmakeupdatesandpublishchangestotheirmobileappswithouttheneedtorecompile(inXcodeforiOSandinAndroidDevelopmentStudioforAndroid)andredistributeapps.Anychangeinfunctionalityorconfigurationisinstantlyreflectedinthemobileappwithoutrequiringtheusertoupgradetheapponthemobiledevice.Thisflexibilityisverypowerfulwhenusersaretryingtooperateonanagiledevelopmentcycle,whereusersneedtoaccessthechangesinstantlywithouthavingtoconstantlyupgradetheirapp.•MicroStrategyalsoprovidesadrag-and-dropinterfacetomigrateappsfromdevelopment,totest,toproductionbyusingMicroStrategyObjectManager.

Customize/WhiteLabel

Abilitytorebrandthemobileappbyincludingcustomizedicons,aswellassplash,launch,andloginscreens.

•TheMobileSDKprovidesappdeveloperswithamultitudeofcustomizationoptions.Thisincludesacode-freeapproachtowhite-labelingandrebrandinganyMicroStrategyMobileapp.•Customizationincludeschangingicons,aswellassplash,launch,andloginscreens.Itenablesdeveloperstomatchcorporatebrandingandlook-and-feelstandards.

NativeIntegrationwithEMMVendors

NativeSDKintegrationwithleadingEMMvendorsAirWatch,MobileIron,andBlackberryDynamics,andAppConfigcommunityguidelines.

•MicroStrategy'snativemobilesecurityfeaturesprovideextensivecapabilitiestoprotectsensitivecompanydata,butMicroStrategyprovidestheflexibilitytoleverageadditionalthird-partycapabilities,includingthoseprovidedbyEMMvendors.•MicroStrategyoffersnativeSDKintegrationoniOSwiththreeEMMproviders:MobileIron,BlackberryDynamics,andAirWatch.MicroStrategyoffersnativeSDKintegrationonAndroidwithAirWatch.•MicroStrategyMobilealsosupportsEMMcapabilitiesviaimplementationoftheAppConfigguidelines,nativelyonbothiOSandAndroid.

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MobileAppUsageMonitoring

Abilitytocollectmobileusagestatisticsandpopulateadatabaseforanalysis.

•Mobileappclient-sidemonitoringcapturespersonalizedanalysiseverytimeausertapsonanappscreen.Statisticsaregatheredontimespentoneachappscreen,explorationpaths,GPSlocation,appusage,devicetype,operatingsystemversion,andcacheusage.•Withthisinformation,appdeveloperscantrackoverallappadoptionandgeo-locationofusage,performcohortanalysis,supportcontinuousdevelopmentcycles,analyzeappperformance,spotnetworkissues,andtrackadoptionratesofnewdevices,operatingsystems,andclients.Thesestatisticsarecriticaltodrivingappenhancementsandtohoningtheappexperience.•Mobileusagestatsarecapturedevenwhileauserisoffline.Oncetheuserreconnects,thestatsaresubmittedtotheserver.

EmbeddedAnalytics

CreateCustomWebApplications

Theabilitytomodifyandextendexistingfunctionality,createacustomwebapplication,embedcontentinportals,orsimplychangethelookandfeelwithpersonalizedbrandingandlogosthroughapplicationprogramminginterfaces(APIs).

•Akeycomponentofanenterprise-classplatformistheabilitytomodifyandextendexistingfunctionalitytomeettheuniqueneedsofanorganization.Forbuildingcustomizedapplications,arobustBIplatformmustprovideaccesstoallofitsfunctionalitythroughAPIs.TheMicroStrategyBIplatformisamodern,sophisticatedservice-orientedarchitecturethatisdesignedforflexibilityandextensibilitysothatitcangrowwiththedemandsofenterpriseapplications.

•TheMicroStrategyWebSDKenablesdeveloperstobuildafull-fledgedwebapplicationorchangethelookandfeelofanexistingwebapplicationwithanintuitivecustomizationtool.TheWebCustomizationEditorisintegratedwiththemostwidelyusedJavaIDE,Eclipse.Withover5000classesexposedintheWebAPI,thisintegrationnotonlysimplifiesdevelopment,butalsoallowsdeveloperstowritetheircodewithoutmodifyinganysourcecodeorout-of-the-boxconfigurationfiles.Thisapproachishelpfulinmaintainingandupgradingcustomizations.

•TheWebSDKalsoallowsdeveloperstowritetheirownWebServicesthatencapsulateMicroStrategyfunctionalityandexposethisfunctionalitytothird-partyapplications.SincetheservicesusestandardprotocolssuchasHTTPorHTTPSandgeneratearesponseinstandardW3C-compliantformatssuchasXMLorJSON,anythird-partyapplication(webormobile)canconsumetheseservicesandembedMicroStrategyfunctionalityintotheirproduct.MicroStrategy'sservice-orientedarchitectureguaranteesefficiencyforeachserviceorcomponentwithnocoderedundancy.Thisarchitectureisinstarkcontrasttotheservice-orientedarchitecturesofotherBIvendors,whichareaproductofdisparate,separatelydevelopedarchitectures,inheritedfrommergers,andmashedtogether.

•Inaddition,MicroStrategyprovidesaplug-inarchitecturethatenablesdeveloperstoextendout-of-the-boxMicroStrategyWebcodewithstand-alonecustomizationswithouttheneedtochangethesourcecode,thus,makingupgradeswithoutrecodingpossible.MicroStrategysupportsthefollowinglanguagesforWebSDK:Java,XML/JSON,JavaScript,and.NET.

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CreateCustomMobileApplicationsiniOSandAndroid

Theabilitytocreatecustomizedmobileapplications,embedBIinthird-partyapps,orrebrandthemobileappbyincludingcustomizedicons,aswellassplash,launch,andloginscreens.

•TheMicroStrategyMobileAPIenablesmobileappdeveloperstocustomizeMicroStrategyMobileappsonAndroidandiOSmobiledevicesbychangingthelookandfeeloftheapp,ordevelopingnewMobileappsthatuseMicroStrategyBIcontent.MicroStrategyprovidesdifferentAPIsforAndroidandiOSdevices.TheflexibilityoftheMobileAPIsenabledeveloperstobuildcustommobileapplicationstoaccommodategrowingneedsoftheorganization.

•TheMobileSDKforiOSconsistsofXcodeprojectsthatallowdeveloperstocompileanddistributecustomMicroStrategyMobileapps.WithoneoftheXcodeprojects,userscanrebrandtheappbyaddingicons,splashscreens,andanappnamethroughsimpleconfigurationchanges.Inaddition,theMobileSDKforiOSenablesuserstoembedMicroStrategyinanexistingapplicationorbuildcustomwidgetsthatcanconsumeMicroStrategydata.

•TheMobileSDKforAndroidletsuserscustomizetheMicroStrategyMobileapplicationtomatchcorporatebrandingrequirements.Italsoallowsuserstopreconfiguretheapplicationtoallowmultipleinstancesoftheapplicationtoexistonasingledevice.

•MicroStrategysupportsthefollowingprogramminglanguagesforMobileSDK:iOS-ObjectiveC,Swift;Android–Java.

EmbedThird-PartyDataasDatasets

Theabilityforthird-partyapplicationstopushdatadirectlyintoaBIapplicationforuseindashboardsorreports.

•Organizationsarealwayslookingtoconnecttoavarietyofsourcesthatmaynotbenativelysupportedwiththeplatform.UsingthePushAPI,organizationscanpushexternaldatainJSONformatusingRESTAPIsintoin-memorycubesontheMicroStrategyIntelligenceServer,souserscanreadilyconsume,process,andanalyzethecorrespondingdata.•MicroStrategymakesitpossiblefororganizationstoleveragenewdataassetsbyenablingapplicationssuchasETLtoolsthatconnecttothesedatasourcesandmovedataintoMicroStrategy.•ThePushAPIenablesthird-partyvendorstogenerateMicroStrategydatasets,thus,unlockingnewend-userworkflowsandopportunitiesforpartnerintegrations.

CreateCustomHTML5Visualizations

TheabilitytoembedorcreatecustomHTML5visualizationswithopensourcelibrariessuchasD3,thatcanbedeployedontopofdatasources.

•MicroStrategyintegrateswiththird-partyandopensourceJavaScriptvisualizations,souserscantellevenmorecompellingstorieswiththeirdata.•MicroStrategyprovidesAPIs,tools,samples,anddocumentationtohelpusersbuildcustomHTML5visualizationsusingopensourceandcommerciallibrarieslikeD3andGoogleCharts.•Userscanbuildoutsupportforfunctionalityincludingselectors,dropzones,colorpalettes,andthresholds.Itisalsopossibletotransformvisualizationsintotext-basednarrativesbyintegratingwithnativelanguagegeneration(NLG)platforms,suchasthoseofferedbyAutomatedInsightsandNarrativeScience.

ExtractSubsetsofDataUsingRESTfulAPIs

Theabilityforcustomthird-partywebapplicationstousetheBIplatformasadatasourcetoextractsubsetsofdatafromareportorexistingcube.

•WithRESTfulAPIs,organizationscanuseMicroStrategyasadatasourcetoquicklyextractsubsetsofpre-processeddatainJSONformat.ThisaddressestheneedsoflargeenterprisesandOEMpartnersthatconsumedatathroughMicroStrategy'sgovernedandsecuredarchitectureviacustomizedbusinessapplications.

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CreateCustomDataConnectors

Theabilitytocreateacustomdatasourcethatuserscanconnecttoandleverageintheirreportsanddashboards.

•Withnewandupdateddatasourcesbeingpublishedbydatabasevendorsalmostweekly,organizationsneedfastaccesstoconnecttoandusethedatastoredinthesevariousdatalocations.•MicroStrategynativelysupports100softhemostpopulardatasourcesandcontinuestoenhanceconnectivitywitheachdatabaseupgrade.•MicroStrategyalsoallowsorganizationstobuildtheirownconnectorstocustomdataassetswiththeDataConnectorSDK.OrganizationscanleverageHTMLandJavaScripttobuildcustomconnectorsfortheMicroStrategyDataImportinterfaceandbuildtheirowncustomizedintegrationsforthesedatasourceswithinMicroStrategy,thus,providingusersaccesstoanydatasourcewithoutwaitingforthemtobecertifiedbytheplatform.

MultitenancySupport

Theabilitytodeployasingleinstanceofasoftwareapplicationtoservemultiplecustomers,whereeachcustomeriscalledatenant.

•MultitenancyenablesanOEM’svariouscustomerstoexperiencecustomapplications,allbuiltonasinglearchitecture.Sharingresourcesresultsinlessadministrativeoverhead,reducedresourceconsumption,andlowoverallTCO.•MicroStrategysupportsaspectrumofmultitenantarchitecturesfromhighisolationtohighsharing.Inaddition,MicroStrategyallowsforpersonalizationinasharedprojectsuchascustombrandingandlogosforeachtenant,personalizedobjectnames,andinternationalizationcapabilities.

EnterpriseCloud

SimplifiedEnterpriseDeployment

TheabilitytoeasilydeployanenterprisecloudenvironmentwithoutITsupport.

•MicroStrategyonAWSwillenablecustomerstodeployenterprisenetworksthatarefullyconfiguredandreadytouseinlessthan30minutes.Thissavesuserstimeandmoneybyeliminatingtheneedtodownload,install,andconfiguretheenvironmentsthemselves.Userscanchoosefromdifferentinstancetypesandsizesbasedoncostorusagerequirements.•Cloudenvironmentscanalsobedeployeddirectlyintoacustomer'sAWSaccountformaximumcontrol.•Userscanlaunch3differentenvironmenttypes,rangingfromanall-in-onesystemtoanenterprise-gradedistributedandredundantsystem.

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GlobalAvailability

Theabilitytodeployenvironmentsglobally.Globaloptionsmakeiteasyforcustomerstodeploytheirenvironmentsclosertohomesotheycanmeetperformance,compliance,anddatarequirements.

•MicroStrategyCloudcandeploydistributedandredundantsystemsinover42AWSAvailabilityZonesin16geographicregionsaroundtheworld.ThisincludescountriesacrossNorthAmerica,SouthAmerica,Asia,Europe,andAustralia.ThisenablesorganizationstodeployMicroStrategyclosertoitsusers.Thisdecreaseslatencyandenablesfasterresponsetimes.Byhavingdatacentersclosertohome,italsoallowsthedataenterstocomplywithlocallawsandregulations.

RegionandNumberofAvailabilityZones

•AWSGovCloud(2)

•USWestOregon(3),NorthernCalifornia(3)

•USEastNorthernVirginia(5),Ohio(3)

•CanadaCentral(2)

•SouthAmericaSãoPaulo(3)

•EuropeIreland(3),Frankfurt(2),London(2)

•AsiaPacificSingapore(2),Sydney(3),Tokyo(3),Seoul(2),Mumbai(2)

•ChinaBeijing(2)

•NewRegions(comingsoon)ParisNingxia

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APIEnabledOperations

JavaScriptframeworksthatprovideanumberofAPIstohelpcustomersbuildapplications.

•TheMicroStrategyCloudAPIgivescustomersunlimitedflexibilitytocreatetheirowncustomworkflows.Customershavetheabilitytobuildpersonalizeduserinterfacesfordeployingandmanagingtheircloudenvironments.ThisempowersdeveloperstoautomatetheirMicroStrategyCloudcapabilities.•ThroughAPIs,itispossibletolaunch1000MicroStrategyinstanceswithasinglelineofcode,resizethemtoanysize,andthenterminatethemoncedone.WithoutAPIs,thiswouldbeamanualprocess.It’seasytointegratewithotherautomationtoolsandtheAPIworkswithanyprogramminglanguage.

CloudSpecificAPIswesupport:•Retrieveorsearchforenvironments•Createnewenvironments•GetEnvironmentContactDetailsList•ResendEmailtotheownersoftheenvironments•Restartenvironment/s•Startenvironment/s•GetEnvironmentStates•Stopenvironment/s•Terminateenvironments•FindenvironmentdetailsbyenvironmentID•UpdateEnvironmentContactDetails•Updateexpirationdateforenvironment•FindalltheinstancesinanenvironmentbyenvironmentID•FindalltheinstancesstateinanenvironmentbyenvironmentID•RestartInstance•StartInstance•StopInstance•Findschedulesbyenvironmentid•Createscheduleforenvironment•Inactivatetheselectedschedulebyscheduleidandenvironmentid•Findschedulebyscheduleidandenvironmentid•Updatescheduleforenvironment•Resizeallserverinstanceorselectedserverinstanceofanenvironment•Createnewenvironments

DisasterRecoveryandFailover

Clusteredserversthatrestorebackupsafterfailuresonoworkortimeislost.

•MicroStrategyCloudclustersenterprisedeploymentswithmultiplenodes,andgivesorganizationstheflexibilitytoaddadditionalnodes.•Clusterednodesprovideloadbalancing,highavailability,failover,andredundancy.Eachnodesynchronizesmetadatainformation,historylists,andreportcaches.Incaseofdisasterorfailure,MicroStrategybackupsarestoredredundantlyacrossmultipleavailabilityzonesandcanbeaccessedandrestoredinanalternateavailabilityzone.ThisaffordszerodowntimeanduserscanalwaysaccesstheirMicroStrategyenvironment.

CentralizedAdministration

Asingleinterfacethatprovidesalltheadministrationtoolstomanageandmonitoranenterprisecloudenvironment.

•MicroStrategyallowsthecustomertostart,stop,andrestartanAWSenvironmentwhileretainingitscontents.Customerscantakeadvantageofstoppingtheirenvironmentstosaveoncosts,especiallyduringnon-peakhours.•ThenewEnvironmentManagertoolallowsuserstoscheduletheseroutinetaskstooccuratspecificdatesandtimes.•ForPOCordevelopmentpurposes,anadministratorcanstopthesemachinesduringnon-peakhourstoreducecosts.•Customersonlypayforwhattheyuse.

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AutoScaling Theabilitytoresizecloudenvironmentsbasedontheconditionsthecustomerdefines.

•MicroStrategyCloudcustomershavetheabilitytoscaletheirenvironmentupordownwithover6differentinstancesizeoptionsfromAWSrangingfrom4vCPUand15.25GiBto64vCPUand488GiBofmemory.•Environmentscanscaleon-demandorschedulebasedonusagepatterns,applicationusagepatterns,anddatasize.Customerscanaddnewusersatanytimeanddeploymultipleenvironmentsandprojectsastheyseefit.•Customerspayforwhattheyuseaccordingtolengthoftime.

SeamlessUpgrades

Upgradetheplatformandcorrespondingserverswithoutanydowntimeoradditionalwork.

BymovingtotheMicroStrategyCloud,customerscanensurethattheyhavethelatestplatformandversionrelease,allowingthemtotakeadvantageofthelatestplatformsecurityandfeatureenhancements.WiththenewCloudEnvironmentManager,customerscanscheduleupgradesduringnon-peakhourstoguaranteeseamlessupgradeswithzerodowntime.Testingandhealthchecksareautomaticallyperformedtohelpensureasuccessfulupgrade.

HighPerformanceandReliability

Maintainhighperformanceandreliabilitywithoutsacrificinguserexperienceorsecurity.

•EachMicroStrategydeploymentisinasingle-tenant,privatecloud.Thisallowsorganizationstocustomizethesoftwaretomeettheirneeds.Queriesrunbycustomerswillnotaffectothers.Eachinstanceisisolatedfromothersformaximumprivacy.

•TheMicroStrategyCloudoperationsteamhasthecloudexpertsandsupporttohelpensurehighperformanceandreliability.WearebackednotonlybyAWS’sworld-classinfrastructure,butalsoAWSexpertswhohelpeddesignandautomateourclouddeployment.OurCloudenvironmentwasbuiltwiththelatestAWStechnologyandaccordingtoAWS’sbestpractices.Ourteamproactivelypatchesinfrastructure,operatingsystems,andapplicationstooptimizeperformancewhiledeterringsecuritythreats.Wehaveprocessesinplacesothatsystemsaremonitored,includingtheanalyticsandmobilityservers.

•MicroStrategyallowsorganizationstoclusterupto8servernodes.Beyondbeingabletofurtherscaleinvolumeofanalyticscontent,thiswillimproveoverallSLAsbyreorganizinglargeclustersforhigheravailabilityandfasterservicerecovery,reduceTCObyconsolidationofmultipleenvironments,andremovefrictiontodeploynewapplicationsandincreaseusercapacity.

DataConnectivityandMigration

Servicesforcustomerslookingtomovetheirdataintothecloudorconnecttheiron-premdatatotheircloudenvironment.

•MicroStrategyprovidesdataconnectivityanddatawarehousesolutionstomeetcustomerneeds.Customersmaychoosetomigratetheirdataintothecloud.WeofferoptionstomigrateintoAmazonRedshift,SQLServerEnterprise,SQLServerStandard,MySQL,orAuroraDWHplatforms.Whencustomerschoosethisoption,MicroStrategybuildsthechosenDWHwithinthesameVPCastherestoftheBIcloudenvironment.MicroStrategyworkswithcustomerstoselectthecorrectsize(CPU/RAM)DWHmachinethatmeetstheirneeds.ETLoptionsarealsoavailable.

•Ifacustomerchoosestomaintaintheirdatabaseon-premorinanotherclouddatasource,atypicalimplementationinvolvesestablishingaVPNconnectionbetweentheMicroStrategyCloudanditsdatabaseordata.Theperformanceofthisarchitecturecanvarybasedonavarietyoffactors,includingthephysicaldistancebetweentheMicroStrategyClouddatacenterandthecustomerdatasource,thelatencyofthedataconnection,thebandwidthoftheconnection,theamountofusage,itsqueryintensiveness,thequery-responselatencyofthecustomerdatasource,andothervariables.

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DataSecurity Securitytoprotectcustomerdata24/7/365.

•MicroStrategyCloudsecuritymeetsorexceedsindustrystandardsandbestpractices.MicroStrategyimplementsstrongcontrolpracticestoeffectivelymaintainthesecurityandavailabilityoftheMicroStrategyCloudandassociateddata.Wehelpensurethatyourdataissecureatnetworkandapplicationlevelsfromanyattacks.WefollowthelatestindustrystandardsonmanycompliancesandcertificationssuchasSOCI&II,HIPAA,PCI,andPrivacyShield.

EnterpriseIoT

DigitalBadge Useasingledigitalidentifiertotrack,report,andmanagealluserinteractionswithenterpriseassets.Thebadgeverifiesidentitiespriortograntingaccesstoenterpriseassets.

•MicroStrategy,viaUsher,deliverssmartphone-baseddigitalbadgesthatprovideseamlessaccesstophysicalandlogicalassetsacrosstheenterprise.•Digitalbadgesreplacephysicalbadges,keyfobs,passwords,andotheridentifierswithdigitalcredentialsdeliveredviaamobileapp.Badgesarebrandedbytheissuingorganizationandaredynamicallyandsecurelylinkedtoanindividuals'privilegesandaccessrights.•Badgescanberemotelyissuedandrevokednearlyinstantaneously.Theyareprovisionedviasecure,out-of-bandmeans,andtheirusecanbegatedbybiometric,geographical,ortemporalconstraints.•Thedigitalbadgeprovidesauniqueidentifierthatcanbeusedbyanysinglebadgetovalidatetheidentityofanyotherbadge.Italsoprovidesone-timepasscodesforasecondfactorofauthentication.

PhysicalAccess

Controlandmanageaccesstoanyentrywayacrossanenterpriseusingadigitalbadgetoenhanceorreplaceexistingaccesscardsforemployees,contractors,andvisitors.

•MicroStrategyprovidessmartphone-basedphysicalaccessfunctionalitypre-integratedwithleadingPACSvendors.Usherworkstoconsolidatemultiplephysicalaccesscontrolsystemsthroughoutanenterprise.•WithanOpenAPImodel,MicroStrategycanintegratewithpartnerphysicalaccesscontrolsystems,buildingautomationsystems,manufacturingsystems,InternetofThings(IoT)grids,andnetworksandmanagementsystemstodelivermoreadvancedfunctionalityandimplementationoptionstocustomers.

LogicalAccess

AccessalltypesofdigitalassetsinanorganizationincludingBIapplications,webapplications,VPNs,andworkstationsfromasinglepoint.

•MicroStrategyprovidessecuredigitalidentitythatallowsuserstoaccessnearlyanysysteminanenterprise(devices,applications,andVPNs)fromasinglepoint.InordertobothprotectthecurrentITinvestmentsofcorporationsaswellasenablefutureinvestments,logicalaccesswithMicroStrategyiscompatiblewithbothindustry-standardprotocolslikeSAMLandRADIUSaswellasemergingstandardssuchasOpenIDConnect.

BluetoothSensing

Enablecontextualinteractions,security,andseamlessuserexperiencesviaBluetoothdeliveringreal-timelocationalawarenessofenterpriseassets.

•IntheMicroStrategyplatform,Usher’sBluetooth(BLE4.0)integrationenablesreal-timemicro-locationalawarenessofenterpriseassetsaswellastouch-freephysicalandlogicalaccess.•Thisallowsthousandsofuserstoprojecttheiridentityandmoveaboutacorporateenvironmentaccessingdoorwaysandsystemssecurelywithdrasticallydecreasedamountsoffriction.TheBluetoothsensingcapabilitycanalsobeconfiguredtologproximityataparticularplaceandtime.

BarcodeScanner

TrackenterpriseassetsbyscanningbarcodesorQRcodeswheneverauserinteractswiththem.Thisabilitysetsthefoundationforseamlessrepair,maintenance,andinventorymanagementofenterpriseassets.

•TheintegratedbarcodescannerinMicroStrategybadgescanscanvirtuallyanykindofQRorbarcodetag,securelyloggingalinkagebetweenanemployeeandaproduct,machine,oranyvaluableenterpriseasset.•ThiscapabilityallowsthetrackingofofflineassetsusinglabelsandtagswithbarorQRcodesandcanimproveprocessauditingandenforcementforcustomerservice,maintenance,andmore.Scanningbarcodeshelpstakedatafrommultiplecomponentsandsystemsandcombinethemtoimprovethepredictabilityofperformanceissuesthatariseinday-to-daybusinessoperations.

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Communication&Collaboration

Empowermanagementanddecision-makingtobemoretimely,informed,andcollaborativethroughdirect,in-app2-waymessagingbasedonlocationandsystemsaccess.

•TheUsherout-of-the-boxproductivityapplicationallowsmanagerstoquicklyidentify,verify,coordinate,andcommunicatewithotherusers–eitherin-personorbyremotelocation.•UsershavethecapabilitytoexchangemessagesfromanyclientinterfaceviatheIdentityserverastheintermediary.Thisfeaturesupportsanumberofusecasesincludingemployeesafety,support,andcoordination,particularlyforfieldworkforcesorduringspecialevents.

Real-timeTelemetry

Generateconsumablereal-timeintelligenceviadigitalidentityinteractionswithalltypesofenterpriseassets(physicalandlogical)andconstituents.

•WithMicroStrategyUsherbadges,userpresenceandactionscreatereal-timetelemetryviaanApacheKafkaCluster–anopen-sourceprogramdeliveringadistributed,partitioned,andreplicatedcommitlogservicesupportingreal-timedataprocessingandbigdatavolumes.Thistelemetrydataisarichandunderutilizedsourceofinformationthatisthekeytounlockingasmarter,moreproductiveworkforce.Toexpeditevaluecreation,MicroStrategyhelpsorganizationsefficientlycreateandharnessmassiveamountsoftimelyinformationarrivingfromEIoTdevices.

OTBReportingModule

Deployreportingbasedontelemetry,pullingdatafromallassetsandaccesspointstodeliverinsightintooperationsandcomplianceinaunified,“singlesourceoftruth”dashboard.Reportsshouldbecustomizablewiththeabilitytoblenddatafromotherenterpriserepositories.

•UsherAnalyticsisaMicroStrategyprojectincludedout-of-the-boxwithabadgeimplementation.MicroStrategytakescareoftheETLprocessessoaccessandauthorizationdatageneratedontheback-endisautomaticallyloadedintoadatawarehouseandleveragedbyapre-builtdataschema.Thisprojectincludesmultipledashboardsandamobileapplicationforvisibilityintointeractionsbetweenenterpriseconstituentsandassets.

IntegrationwithDirectoryServices

Synchronizetodirectoryservicesastheauthoritativesourceforemployeerecordsandattributes.Supporttheenforcementofdirectoryprovisioningforauthorization(privileges,entitlements,andrestrictions).

•WithintheMicroStrategyplatform,UsherNetworkManagerhaspre-builtdirectoryintegrationswithMicrosoftActiveDirectory,AWSDirectoryServices,andOktaUniversalDirectory.UsherisalsocompatiblewiththeOpenLDAPstandard.ThisallowsMicroStrategytoquicklyissuestandardizedcredentialstoallusers,eveninorganizationswhichutilizemultipleidentityrepositories-orevenmanuallyaddtemporaryuserswhodonotexistinanyrepository.

IdentityServer Manageanetworkofusersbyconfiguringrelationshipsthatprompt,enable,orsecureinteractionsamongemployeesandassetswithinthenetwork.IdentityServersenableadministratorstocreate,configure,distribute,revoke,andmanagedigitalidentitieswithuserbadges.

•TheMicroStrategyUsheridentityserver,whichassignsandissuesdigitaltwinstousersintheformofbadges,isFIDOAlliance-certifiedonaUAFprotocolfordeliveringpassword-freeauthenticationbasedonpublickeycryptography.Itisstronglyresistanttophishingandcanmakeuseraccesssubjecttogeographicandtemporalconstraints.

TheUsherserverarchitectureisbuilttoensurethatonlyauthorizedbadgeuserscommunicatewiththeidentityserver,andonlyfromauthorizeddevices.TheUsherserverhasthesoleauthoritytoconvertamobiledeviceintoanauthorizeddevicethroughaprocessthathelpsensurethatroguedevicesorapplicationswillnotbeabletocommunicatewiththeidentityserver.Theidentityserverprovidessupportforencryptionofdataatrestandintransit,encryptionkeymanagement,andtransactionloggingtiedtoanindividualuser’sidentity.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyMicroStrategyWhyMicroStrategy -Introduction -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy Tableau

ScoreQlik

SenseScore

IBMCognosScore

SAPBO

Score

MSFTPowerBI

ScoreOracleScore

MSTRScore

EnterprisePartner

100%FocusonEnterpriseAnalytics

Corebusinessisexclusivelyfocusedonenterpriseanalytics.

•MicroStrategyisdedicatedtoasinglebusinessline,exclusivelyfocusedonenterpriseanalyticsandmobilitysoftware.•MicroStrategy’smissionistoprovideenterprisecustomerswithaworld-classsoftwareplatformandexpertservicessotheycandeployuniqueintelligenceapplications.

PlatformCohesion

Cohesionisanimportantconceptinsoftwaredesignbecauseitreducescomplexity,enhancessystemmaintainabilityandincreasesreusability,whichtogetherpromoteperformance,scalabilityandelegance.

•MicroStrategy10hasaunifiedplatformarchitectureuniquelysuitedtodeliverhigh-performanceapplicationsthatarehighlyreusableandsecure,andcanmeetthebusinessintelligencedemandsofvarioususersandorganizations.•Sinceitsinception,MicroStrategyhasbeendevelopingitsplatformtechnology100%organically.

VisionaryCEO

CEOanticipatesanddrivestechnologytrendsintheenterpriseanalyticsindustry.

•MicroStrategy’sCEO,MichaelSaylor,hasanticipatedtechnologytrendssuchasmobiletechnology’stransformationofbusinessoperations,andledthecompanythroughmultiplewavesofinnovationsuchasclient-server,web,mobile,cloudandenterpriseinternetofthings.•Mr.SaylorisalsotheauthorofTheNewYorkTime’sbest-sellingbook,“TheMobileWave.”

CEOEngagementwithCustomers

CEOengagesdirectlyandsubstantiallywithcustomersaroundtheworld.

•MicroStrategy’sCEOdirectlyengageswithcustomersaroundtheworldbypersonallyparticipatinginamajorityofthe100+SymposiumeventsthatMicroStrategyholdsperyearin35differentcountries,inadditiontoothercustomermeetingsandeventsonaregularbasis.

TenuredExecutiveTeam

Executiveteamhasextensiveexperienceinenterpriseanalyticsandmobility.

•MicroStrategy’sCEOandCTOcollectivelyhaveover50yearsofexperienceinenterpriseanalyticsandmobility.•Additionally,MicroStrategy’sCEOhassciencedegreesfromMITandmorethan50patentstohisname,andhasbeenthedrivingforcebehindMicroStrategy’stechnologysinceitsinception.

ShareholderAlignment

Principalshareholderandmanagementinterestsarealignedwiththecompany’slong-termsuccess.

•Mr.Saylor,thecompany’sChairmanoftheBoard,President&CEO,foundedMicroStrategyin1989andhasbeenthecompany’scontrollingshareholdersinceitsinception.Accordingly,shareholderandmanagementinterestsarefullyalignedinpursuingMicroStrategy’svisionandlong-termsuccess.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyMicroStrategyWhyMicroStrategy -Introduction -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy Tableau

ScoreQlik

SenseScore

IBMCognosScore

SAPBO

Score

MSFTPowerBI

ScoreOracleScore

MSTRScore

PubliclyTradedCompany

Withgreatertransparency,stabilityandaccesstofunding,apubliclytradedcompanygenerallyhasastrongermanagementteam,instillsgreaterconfidenceincustomersandhasmorefinanciallevers.

•Havinggonepublic18yearsago,MicroStrategyisamaturepubliclytradedcompany.

StrongFinancials

Aprofitableorganizationwithastrongbalancesheetcanbetterwithstandmarketvolatilityandfluctuations.

•MicroStrategyhasbeenprofitableoverthelast13years,withcombinednetincomeof$197millionoverthelast2fiscalyearsandanoperatingmarginof21%for2016.•Inaddition,MicroStrategy’sbalancesheetisstrongwithzerodebt.

WorldwideSalesPresence

Companyhastheabilitytodirectlyengagewithorganizationsaroundtheworld.

•MicroStrategyhasofficesin26countriesacrosseverymajorregionoftheworld.

WorldwideServicesPresence

Companyhastheabilitytoprovidesupportandservicestocustomersaroundtheworld.

•MicroStrategyhasofficesin26countriesacrosseverymajorregionoftheworld.

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CriticalCapabilitiesfortheEnterprisewithNewData OverviewOverview -vsTableau -

CriticalCapabilities-TableauScoresTechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

1ObjectOrientedReusability

Self-ServiceData

DiscoveryTransactionalWorkflows

CreateCustomWebApplications

SimplifiedEnterpriseDeployment

DigitalBadge100%Focus

onEnterpriseAnalytics

2 DataGovernance

OptimizedData

ConnectivityEmbeddedMultimedia

CreateCustomMobile

ApplicationsiniOSandAndroid

GlobalAvailability

PhysicalAccess

PlatformCohesion

3 UserSecurity

DataPreparation

andBlending

GeospatialAnalysis

EmbedThird-PartyDataasDatasets

APIEnabledOperations LogicalAccess Visionary

CEO

4 Scalability EnterpriseReports OfflineAccess

CreateCustomHTML5

Visualizations

DisasterRecoveryand

FailoverBluetoothSensing

CEOEngagement

withCustomers

5 PerformanceDashboards

anddocuments

MobileClientCachingfor

HighPerformance

ExtractSubsetsofDataUsing

RESTfulAPIs

CentralizedAdministration

BarcodeScanner

TenuredExecutiveTeam

6 Automation MobileAnalytics

PersonalizedAlertsviaPushNotifications

CreateCustomDataConnectors

AutoScaling Communication&Collaboration

ShareholderAlignment

7 Monitoring RealTimeAnalytics

InstantUpdatesto

CustomAppswithNo

Recompilation

MultitenancySupport

SeamlessUpgrades

Real-timeTelemetry

PubliclyTraded

Company

8 Deployment

PredictiveAnalytics

andMachineLearning

Customize/WhiteLabel

HighPerformanceandReliability

OTBReportingModule

StrongFinancials

9 HighAvailability

BigDataAnalytics

NativeIntegrationwithEMMVendors

Data

ConnectivityandMigration

IntegrationwithDirectoryServices

WorldwideSales

Presence

10 In-memoryArchitecture

AutomatedDistributionandAlerting

MobileAppUsage

Monitoring DataSecurity IdentityServer

WorldwideServicesPresence

TechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

22 / 167

CriticalCapabilitiesfortheEnterprisewithNewData CriticalCapabilities-TableauScoresOverview -vsTableau -

TechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

1ObjectOrientedReusability

Self-ServiceData

DiscoveryTransactionalWorkflows

CreateCustomWebApplications

SimplifiedEnterpriseDeployment

DigitalBadge100%Focus

onEnterpriseAnalytics

2 DataGovernance

OptimizedData

ConnectivityEmbeddedMultimedia

CreateCustomMobile

ApplicationsiniOSandAndroid

GlobalAvailability

PhysicalAccess

PlatformCohesion

3 UserSecurity

DataPreparation

andBlending

GeospatialAnalysis

EmbedThird-PartyDataasDatasets

APIEnabledOperations LogicalAccess Visionary

CEO

4 Scalability EnterpriseReports OfflineAccess

CreateCustomHTML5

Visualizations

DisasterRecoveryand

FailoverBluetoothSensing

CEOEngagement

withCustomers

5 PerformanceDashboards

anddocuments

MobileClientCachingfor

HighPerformance

ExtractSubsetsofDataUsing

RESTfulAPIs

CentralizedAdministration

BarcodeScanner

TenuredExecutiveTeam

6 Automation MobileAnalytics

PersonalizedAlertsviaPushNotifications

CreateCustomDataConnectors

AutoScaling Communication&Collaboration

ShareholderAlignment

7 Monitoring RealTimeAnalytics

InstantUpdatesto

CustomAppswithNo

Recompilation

MultitenancySupport

SeamlessUpgrades

Real-timeTelemetry

PubliclyTraded

Company

8 Deployment

PredictiveAnalytics

andMachineLearning

Customize/WhiteLabel

HighPerformanceandReliability

OTBReportingModule

StrongFinancials

9 HighAvailability

BigDataAnalytics

NativeIntegrationwithEMMVendors

Data

ConnectivityandMigration

IntegrationwithDirectoryServices

WorldwideSales

Presence

10 In-memoryArchitecture

AutomatedDistributionandAlerting

MobileAppUsage

Monitoring DataSecurity IdentityServer

WorldwideServicesPresence

TechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

CriticalCapability

TableauScore

23 / 167

CriticalCapabilitiesfortheEnterprisewithNewData OverviewDetailsbyCapability -vsTableau -

WhyNotTableauTechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

EnterprisePlatform

ObjectOrientedReusability

Anobject-orientedarchitecturecatalogseveryaspectofthebusiness.Dataassets,KPIs,dimensions,users,reports,anddashboardsareallstoredinacentrallocationasuniquelogicalobjectstosupportreusability.

MicroStrategyoffersacentralizedmetadatarepositorythatisbuiltwithandcontainsobjects,asdefinedbydevelopers,andcanbereusedacrosstheBIproject.Objectscanbecombinedtocreatehigherlevelobjects(e.g.,attributesandmetricsmakeupareport;reports,filters,andpromptsmakeupadocument;documents,andotherreportscanbeembeddedintoadocument-allofwhicharestoredas"metadataobjects"),andthistogetherdeliversasingleBIprojectoradatamodel.•ThereusablemodelenablesobjectsacrosstheBIdeploymenttobesecurelyreusedhundredsoftimesbyusersacrosstheenterprise,withoutanyduplicationofeffort.•Themodelnotonlyincludesdimensionsandmetrics,butalsocoversfilters,reports,prompts,customgroups,reports,dashboards,anddocuments-makingitpossibletoflexiblyreusealloftheseobjectsmultipletimesacrossanyapplicationandBIproject.•Changesormodificationsmadetoanyobjectinthemetadataautomaticallyproliferatestoallotherdependentobjects.Thiseliminatestheneedtomanuallyupdatethechangesacrossthedeployment,whichisparticularlyhelpfulforlargerBIprojects.•Thereusablemodelhelpsensurefasterdevelopmenttimes,increasedplatformscalability,efficientmanagement,andalsomaintainsasingleversionofthetruth.

•Tableau’ssolutionfora“semanticlayer”isaccomplishedwithTableauDataSources.TheTableauDataSourceisthedocumentthatconnectstothedatarepository,joinsthedata,andmaintainsadditionalcalculations.BuildingaTableauDataSourceisdoneinTableauDesktop,usedtocreatevisualizations,dashboards,andreports.•TableauDataSourceneedstobepublishedseparatelyfromtheTableauWorkbook,otherwiseitbecomesembeddedandnotreusable•UsersareadvisedtopublishtheTableauDataSourcetotheTableauServerfromtheDesktoptool.Then,createanewTableauWorkbookdocumentandconnecttothatTableauServerDataSource.ThispublishedDataSourcebecomeswhatTableaucallsthesemanticlayer.Rulesandcalculationscanbemaintainedhere.MultipleTableaudocumentscanbecreated,allpointingtothisTableauDataSource,andreusingthesamemetrics.

•Tableaudeploymentstypicallyinvolvemultipledatamodelseachtiedtoaspecificdatasource.Withthisfragmentedapproach,usersareunabletoleverage"metadata"objectsacrossallthedatasources.

•Tableauusershavelimitedabilitytoreusemetadataobjectstiedtospecificdatasources(suchascalculatedmetrics,customgroups,hierarchies)acrossworkbooksandunderlyingdataextracts.Forinstance,afilterobjectcannotbereusedtodefineametric,andametriccannotbeusedwithinafilterdefinition.

•IfTableauusersneeddifferenttypesofjoinstoanalyzedata,theyneedtocreatespecificcubesforeachdashboard.Thisnecessitatesmoreworktomaintainsynchronization,andincreasesmemoryusage.

•Fieldsinthedatamodel,suchascalculationsandparameters,canbecopiedandpastedintootherdatamodels,butit’samanualprocess.

•Tableau’slimitedobjectreusabilityforcesdeveloperstorepeatedlycreatethesameobjectdefinitions,whichishighlyinefficient.Theythenmustredefinethosedefinitionsinmultipleplacesanytimeacommonbusinessdefinitionchanges,creatingatediouschangemanagementprocess.

DataGovernance

Uniquedefinitionstoeverydimensionandmetricboundtogetherbystrict

TheMicroStrategymetadatamodelmakesitpossibleforanyonewiththerightprivilegestopromotenewandexternalcontenttotheServerandtieittoacertifieddatamodel,allwitheasyworkflows.•Itispossibletomapthemetadataatthedimensionlevel,aswellasthe

•UnlikeMicroStrategy,Tableaudoesnotsupportacertified,enterprise-widelogicaldatamodelandisnotarchitectedforenterprisedeployments.Tableauenablesindividualuserstoexploredata,

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

24 / 167

CriticalCapabilitiesfortheEnterprisewithNewData WhyNotTableauDetailsbyCapability -vsTableau -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

EnterprisePlatform

ObjectOrientedReusability

Anobject-orientedarchitecturecatalogseveryaspectofthebusiness.Dataassets,KPIs,dimensions,users,reports,anddashboardsareallstoredinacentrallocationasuniquelogicalobjectstosupportreusability.

MicroStrategyoffersacentralizedmetadatarepositorythatisbuiltwithandcontainsobjects,asdefinedbydevelopers,andcanbereusedacrosstheBIproject.Objectscanbecombinedtocreatehigherlevelobjects(e.g.,attributesandmetricsmakeupareport;reports,filters,andpromptsmakeupadocument;documents,andotherreportscanbeembeddedintoadocument-allofwhicharestoredas"metadataobjects"),andthistogetherdeliversasingleBIprojectoradatamodel.•ThereusablemodelenablesobjectsacrosstheBIdeploymenttobesecurelyreusedhundredsoftimesbyusersacrosstheenterprise,withoutanyduplicationofeffort.•Themodelnotonlyincludesdimensionsandmetrics,butalsocoversfilters,reports,prompts,customgroups,reports,dashboards,anddocuments-makingitpossibletoflexiblyreusealloftheseobjectsmultipletimesacrossanyapplicationandBIproject.•Changesormodificationsmadetoanyobjectinthemetadataautomaticallyproliferatestoallotherdependentobjects.Thiseliminatestheneedtomanuallyupdatethechangesacrossthedeployment,whichisparticularlyhelpfulforlargerBIprojects.•Thereusablemodelhelpsensurefasterdevelopmenttimes,increasedplatformscalability,efficientmanagement,andalsomaintainsasingleversionofthetruth.

•Tableau’ssolutionfora“semanticlayer”isaccomplishedwithTableauDataSources.TheTableauDataSourceisthedocumentthatconnectstothedatarepository,joinsthedata,andmaintainsadditionalcalculations.BuildingaTableauDataSourceisdoneinTableauDesktop,usedtocreatevisualizations,dashboards,andreports.•TableauDataSourceneedstobepublishedseparatelyfromtheTableauWorkbook,otherwiseitbecomesembeddedandnotreusable•UsersareadvisedtopublishtheTableauDataSourcetotheTableauServerfromtheDesktoptool.Then,createanewTableauWorkbookdocumentandconnecttothatTableauServerDataSource.ThispublishedDataSourcebecomeswhatTableaucallsthesemanticlayer.Rulesandcalculationscanbemaintainedhere.MultipleTableaudocumentscanbecreated,allpointingtothisTableauDataSource,andreusingthesamemetrics.

•Tableaudeploymentstypicallyinvolvemultipledatamodelseachtiedtoaspecificdatasource.Withthisfragmentedapproach,usersareunabletoleverage"metadata"objectsacrossallthedatasources.

•Tableauusershavelimitedabilitytoreusemetadataobjectstiedtospecificdatasources(suchascalculatedmetrics,customgroups,hierarchies)acrossworkbooksandunderlyingdataextracts.Forinstance,afilterobjectcannotbereusedtodefineametric,andametriccannotbeusedwithinafilterdefinition.

•IfTableauusersneeddifferenttypesofjoinstoanalyzedata,theyneedtocreatespecificcubesforeachdashboard.Thisnecessitatesmoreworktomaintainsynchronization,andincreasesmemoryusage.

•Fieldsinthedatamodel,suchascalculationsandparameters,canbecopiedandpastedintootherdatamodels,butit’samanualprocess.

•Tableau’slimitedobjectreusabilityforcesdeveloperstorepeatedlycreatethesameobjectdefinitions,whichishighlyinefficient.Theythenmustredefinethosedefinitionsinmultipleplacesanytimeacommonbusinessdefinitionchanges,creatingatediouschangemanagementprocess.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotTableauDetailsbyCapability -vsTableau -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

DataGovernance

Uniquedefinitionstoeverydimensionandmetricboundtogetherbystrictrulesthataredefinedbyalogicalmodel,thusensuringasingleversionofthetruth

TheMicroStrategymetadatamodelmakesitpossibleforanyonewiththerightprivilegestopromotenewandexternalcontenttotheServerandtieittoacertifieddatamodel,allwitheasyworkflows.•Itispossibletomapthemetadataatthedimensionlevel,aswellasthecubelevel,givinguserstheflexibilitytocontrolthedatathatispublishedtothemodel.•Theplatformsupportsgovernancefordatafromdisparatesources,evenexternalnon-certifiedsources,thathelpsbuildasystemofrecordthatuserscantrust--whilealsodeliveringflexibilitytoendusers.•Beyondtheabilitytogovernexternaldatasources,theplatformoffersgranularsecurityfeaturesthatallowprojectownersanddatastewardstograntpermissionsandprivilegestotherightpeople.Thisdeliversdatasecurityandalsopersonalizesreportsanddashboardstoendusers.•WorkflowsavailablewiththeMicroStrategyplatformtopromoteexternaldataintothesystemofrecord,combinedwiththeflexibilityofthesystemtodeliverself-serviceaccesstobusinessteamswillincreasetheoveralladoptionoftheBIplatform.

•UnlikeMicroStrategy,Tableaudoesnotsupportacertified,enterprise-widelogicaldatamodelandisnotarchitectedforenterprisedeployments.Tableauenablesindividualuserstoexploredata,regardlessofthesourceorvalidityofthatdata.Asusersgeneratetheirown"siloed"datamodels,thepotentialforproliferatinginvalidorinconsistentdataacrosstheenterprisegreatlyincreases.

•Tableaulacksthecentralizeduseradministrationneededtoenforcedatasecurity.UnlikeMicroStrategy,Tableauhasnooverarching,automatedmechanismtocontinuouslyensurethatusersseeonlythedataappropriateforthem,basedontheirrolesandprivileges.

•TableauDesktopisusedtocreatethelogicaldatamodel,butitsWebimplementationdoesnothavethesameparity.Datamodeleditingisnotsupportedontheserver.Storiescannotbecreatedormodifiedontheserver.WebauthorscancreatenewworkbooksonlyfromdatasourcespublishedtoTableauServer,andcanconnecttopublisheddatasourcesonly.

•TableauhasannouncedplanstolaunchTableauCertifiedContent,adatagovernancecapability,bylate2017/early2018.ThiswillsupposedlyenableITtocertifydatasourcesinTableauServer,butitwilllikelybeahighlymanualprocess,andwillnotnecessarilyenforcedatagovernanceacrossanentireenterprisedeployment.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotTableauDetailsbyCapability -vsTableau -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

UserSecurity Rolesandprivilegesthatassignrestrictionstousersandgroupsensurethatendusersonlyseepersonalizedandrelevantcontentandareonlyabletoperformauthorizedactions.

ThesecuritymodelwithintheMicroStrategyplatformisbuiltaroundusersandusergroups,whicharerepresentedaslogicalmetadataobjects.Thisensuresthatdataissecuredatthemostgranularlevels.•Securityfiltersbasedondimensionvalueshelpensurethatusersarerestrictedtoonlyseedatathatisrelevanttothem.Thiseliminatestheneedtobuildmultiplecopiesofthesameapplication,andmakesitpossibletooptimallyscale.•WithMicroStrategy'stools,administratorscanapplyAccessControlLists(ACLs)tolargeusergroups,restrictingtherangeofdataobjectstheycanaccessoractionstheycanperform,andspecifyingthescopeoftheirprivilegesintheenvironment.•WithUsher,itispossibletoprovidesecuredigitalauthenticationoptions,includinggeo-fencingandtime-fencingcapabilities,makingitpossibletorestrictuseraccessbasedonlocationandtime.

•UnlikeMicroStrategy,Tableaulackscentralizeduseradministrationtoenforcedatasecurityonanenterprise-widebasis.Thereisnooverarching,automatedmechanismtocontinuouslyensurethatusersseeonlythedataappropriateforthem,basedontheirrolesandprivileges.

•User-levelsecuritycanbeimplementedonanad-hocbasis,butitrequiresextramanualworkbythedevelopertosetupintheTableauServerdatasourceand/orTableauworkbooksthatuseaparticularTableauDataExtract.

•User-levelsecuritycanalsobeimplementedusingsecurityfiltersthat"join"toa"securitytable."Again,thisoptionrequiresactionbythedeveloper,anditwouldhavetobedefinedredundantlyforeveryTableauDataSource.Thesesecurityfilterscannotbereusedacrosstheentiredeployment.Also,thisapproachwillnotautomaticallystaysynchronizedwithchangestotheuserpopulation.

•Tableausupportsrow-levelsecurity(RLS)only.MicroStrategynotonlysupportsrow-levelsecurity,butalsoenforcessecurityonindividualmetadataobjects,enablingmuchmoregranularcontroloverdataaccessandusercapabilities.

Scalability Deliveranalyticstoeveryoneacrosstheenterprise,andbeyond.Allow1000sofuserstoleverageanalyticswithoutsacrificingperformanceandwithoutrestrictionsondatasize.

MicroStrategyisoptimizedinitsdesignforenterprisescaleandspeed;assuch,theplatformcansupporttheanalyticalreportingneedsof100softhousandsofusersacrosstheenterprise.•Theplatformcanbeclusteredwithupto8nodeswithwork-anduser-fencingoptionstohelpensureperformanceandreliabilityacrosstheentireuserpopulation.•Theplatformhasnorestrictionsondatasizeforeitherdirectorin-memoryaccesstodata•MicroStrategycustomersareleveragingtheplatformtostoredatausingin-memorycubeswithover2billionrowswhiledeliveringsub-secondresponsetimestotheirend-users.•MicroStrategyistheonlycomprehensiveanalyticsvendorthatsupportsbigdataanalyticswithnativeconnectorstoHDFStoaccesspetabytesofdatainrealtime.

•Tableauisnotarchitectedtofunctionasanenterprise-scale,system-of-recordanalyticsplatform;itisreallydesignedfordepartmentaluserstovisualizedataandsharedashboards.Itisnotdesignedorintendedtosupport100softhousandsofusers,thousandsofsimultaneousreports,orautomatedreportdistributionacrosstheenterprise.

•TableauServercanbeinstalledinasingle-nodeormulti-nodeconfigurations.UnlikeMicroStrategy,Tableaudoesnotsupportclusteringorwork-fencing.

•Asofversion10.0,TableauServerisonlyavailableina64-bitversion.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotTableauDetailsbyCapability -vsTableau -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

Performance Publishanddeliverinformationtoend-userswithquickresponsetimes,anddeliveranalyticswithoutbeingimpededbydatasize.

MicroStrategyemploysavarietyofstrategiestoincreasetheoverallperformanceoftheplatform,makingitpossibletodeliversub-secondresponsetimes-evenwithlargedatasets.•MicroStrategywasamongthefirstBIvendorstosupportpush-downanalyticalfunctionsacrossallleadingdatabases.Thiscapabilityhelpsdrivecomputationsintelligentlytothedatabasewhenneeded,therebyimprovingtheoverallresponsetimetoendusers.•Theplatformcancreatemultipleparallelthreadstothedatabase,increasingthespeedatwhichdataisfetchedfromthewarehouse.•WhereasotherBIvendorsattempttoimplementcachingatasinglelevel,MicroStrategyimplementsself-tuningstrategiesthatcreatecachesatkeypointswithinthequeryflow.TheServercachesdatainthefollowingcrucialareas:Metadataobjectcaching,attributeelementcaching,databaseconnectioncaching,resultcaching,anddocumentcaching.•Theplatformisbasedonanin-memoryarchitecturethatcanpartitioncubesandprocessdatainparallel,makingitpossibletoprocesslargercubesthanothervendorsinthemarket.•VLDBsettingsareavailabletofine-tuneandoptimizeconnectivityforeverytypeofdatasource,deliveringcustomsettingstoorganizationswithuniquedeployments.

•Tableauisnotarchitectedtoserveasanenterprise-scaleanalyticsplatform;itisdesignedfordepartmentaluserstovisualizedataandsharedashboards.Enterprisesystemsmustsupport10,000sofusers,process1,000ofreportsimultaneously,anddistributepersonalizedreportsandalertstothousands.Tableaudoesnotoperateatthatlevel.

•InTableauv10,userscanperformwildcardunionsandcross-databasejoinsonthefly,joincross-departmentaldataacrossmultipleExcelworkbooks,aswellasbuildandadjustvisualizationsonthefly.Ifusersneeddifferenttypesofjoinstoanalyzedata,theywillneedtocreatespecificcubesforeachdashboard;thisrequiresadditionalmaintenancetoensuresynchronizationandleadstomorememoryusageandperformancedegradation.

•Largein-memoryextractsinTableauoftenexperiencepoorperformance,whichrequiresmodelinginaseparatedatabase.Thismayimproveperformance,butconsumesevenmoreresourcesandcreatespotentialgovernanceissues.

•Tableaudoesnotsupportmulti-passSQL,soperformanceinaquery-intensiveenvironmentislikelytosuffer.(TableaucreatesandmodifiesitsownSQLqueries‘onthefly’whichmayresultindegradedperformance).

Automation ReduceburdenonITadministrators,especiallywithlargescaledeployments,bycuttingdownonroutineorredundanttasks.

•MicroStrategyofferstoolsthatallowadministratorstomaintainandupgradesystems,automateworkflows,andensuresuperiordataqualityandsecurity,withoutredundancies.•Theplatformallowsadminstoreducethetimeandeffortspentonroutinemaintenanceandadministrativetasks,likemovingassetsfromtesttoproductionenvironments,tocheckingthedataqualitybetweenupgrades,andschedulinghealthchecksandtaskswithworkflows.•Beyondadministrativetasks,datauploads/refreshesandscheduleddeliveriescanbeautomatedaswell,whichremovestheburdenfromITandhelpsreduceoverallTCO.

•Tableauisnotanenterprise-scale,system-of-recordbusinessintelligenceplatform.ItisdesignedfordepartmentaluserstovisualizedataandsharedashboardswithminimalITadministration.Assuch,Tableauofferslittleintermsofautomatedadministration.

•Tableauprovidesverylimitedcapabilitiestobuildautomationworkflowsusingagraphicaluserinterface.Itprovidesabasiccommandlineutilitytoperformalimitedsetofadministrationtasks.

•TableaudoesnothaveatoolequivalenttoMicroStrategyIntegrityManagerforautomatedregressiontestingordataandreportconsistencychecking.

•Dashboardandreportconsistencycheckinghavetobeperformedmanually.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotTableauDetailsbyCapability -vsTableau -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

Monitoring Easilymonitor,maintain,manage,fine-tune,andautomateactionsandworkflowstoensurethehealthofthesystem.EliminateredundanttaskstoreduceoverallTCO.

•MicroStrategyofferstoolsthatallowadministratorstomonitoreveryenvironmentinaMicroStrategydeployment,acrossmultipleprojectsandevenservermachines-bothon-premisesandinthecloud.•Theinterfaceenablesadministratorstoquicklyandeasilyviewusagepatterns,systemresources,uptime,andalertsacrossenvironments.•Theplatformcollectsinformationfromeachenvironment’sHealthCenter,andpresentskeyusageandperformanceindicatorsusinggraphsandcharts.•Administratorscandefinethresholdsforsystemusageandperformancethatautomaticallytriggeralertswhenthresholdcriteriaaremetorexceeded.•Beyondthe100sofOOTBreportsanddashboardsavailablewiththeplatform,administratorscanbuildtheirownreportswithcustomKPIstomeasureplatformusage.

•Tableauisnotanenterprise-scale,system-of-recordbusinessintelligenceplatform.ItisdesignedfordepartmentaluserstovisualizedataandsharedashboardswithminimalITadministration.Assuch,Tableauprovidesonlybasicserverusagemonitoring,suchasreportsonuseractivity,traffic,loadtimes,andtasks,aswellasWindowsPerformanceServermonitoring,serverprocesses,andresourceutilization.

Deployment Optionstodeployonanyinfrastructure,regardlessofsize,team,orhardwareresources,thusreducingoverallTCOandmaintenancerequired.

MicroStrategydeliversflexibleoptionsfordeployinganalyticsacrosstheenterprisewithon-premises,cloud,andhybridoptionsforteamsofanysize.•TheplatformissupportedonbothWindowsandLinux,andcanbeclusteredwithupto8Servernodes.•PartneringwithAWS,theleadingcloudvendor,MicroStrategyallowsorganizationsaroundtheworldtospinupinstancesforenterpriseanalyticsandmobilityinminutes,allowingcompaniestostartsmallandexpandasneeded.•Pre-configuredenvironmentsinthecloudcanbecreated,managed,maintained,andupgradedwithself-serviceconsoles,enablingextremelylowTCOs.

•TableauServerissupportedforWindows(andasof10.3Linux).ItdoesnotsupportAIX,orSolaris.

•Tableauhas2offeringsavailableonthecloud,AWSMarketplaceandTableauOnline--andbothhavesignificantflaws.TableaudoesnotprovideaversionofitsproductthatisoptimizedonAWSServices,andbotharewatereddown-versionsofthefullproduct.

•TableauontheAWSmarketplaceisserveronly.UsersmuststilldownloadandinstallaDesktopversionofTableauontheirownlocalmachinestopublishandinteractwithdashboards.

HighAvailability

Robustarchitecturethatprovidesthehighestuptimeforuserstoalwayshaveaccesstothesystem,withprovisionsandtuningmechanismsforincreasedsystemstabilityandbetterfailovermanagement.

•WithMicroStrategy,usersacrosstheorganizationcanaccessreliableanalyticsdeliveredonarobustarchitecturethatisdesignedforenterprisescale,performance,andstability.•Disasterrecoveryandfailoveroptionsalloworganizationstoavoiddowntimesforend-users.Systemadministratorshavethechoicetosetuphot,warm,orcoldfailoverstrategies(forbackupnodes)dependingonthehardwareresourcesavailabletothem.•Clusteringandworkfencingcapabilitiesmakeitpossibletoproactivelypreventservercrashesbydeflectingheavyjobstospecificserversortimeperiods.•Reliablegovernorsateverylevelofthequerypathmakeitpossibletoavertsystemcrashes,evenunderpeakuseranddataloads.

•Tableaudoesnotofferformalservice-levelagreements(SLAs).

•Tableausupportsarudimentaryfailoverconfigurationusingdedicatedserversinahot-standbymode,butthisisnotcomparabletothesophisticatedclusteringandwork-fencingcapabilitiesinaMicroStrategydeployment.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

In-memoryArchitecture

Architecturethatcanhostterabytesofdatain-memorymakingitavailabletoend-userswithfasterresponsetimes.

•TheMicroStrategyplatformenablesorganizationstotakeadvantageofin-memorycubetechnology,whichincreasesperformancebyreducingtheneedtoaccessdatadirectlyfromthedatawarehouse.•MicroStrategyin-memorycubescanbequicklyloadedwithdatausingparallelthreadsfromthedatabasewhichcanalsobeoptimizedandfine-tunedforspecificdatabases.•Dynamicsourcingisaplatformcapabilitythatautomaticallyroutesqueriestothefastestavailabledatasource—whetherit’sacache,acube,ortheoriginalrelationalsource,thushelpingmaximizeperformanceandthroughput.•MicroStrategy'sparallelprocessingandpartitioningcapabilitiesdifferentiateitfromothervendors,helpingtoboostprocessingspeedsinsituationswherethereareterabytesofdatastoredinmemory.

•Tableaudoessupportin-memorycubesintheformof"DataExtracts"dedicatedtospecificdatasources,buttheimplementationissiloedinnature–itisnotanenterprise-scalemechanism.

•Tableau"Extracts"aretiedtoindividualdatasources,resultinginaproliferationofsmall,stand-alonecubesthatmaybeduplicativeandconsumeresources.Incontrast,MicroStrategyin-memorycubescombinedatafromamultitudeofsourcesandhaveenterprise-widescope,enablinghigh-performancereportingthroughouttheorganization.

•Largein-memoryExtractsinTableauoftenexperiencepoorperformance,whichrequiresmodelinginaseparatedatabase.Thismayimproveperformance,butconsumesevenmoreresourcesandcreatespotentialgovernanceissues.

•Tableau’ssupportforincrementalloads,slowlychangingdimensions,andupdatestoexistingrowsisminimaltonon-existent.

EnterpriseAnalytics

Self-ServiceDataDiscovery

Intuitiveworkflowsforend-userstoaccess,visualize,analyze,andshareinsightswithoutthesupportofIT.

MicroStrategydifferentiatesitselffromotherpointsolutionsbycombiningtheease-of-useofdataexplorationwithenterprisecapabilitiesincludingscalability,performance,security,andgovernance,inasingleplatform.•MicroStrategyDesktopandWebprovideaccessto80+datasources,fromExcelspreadsheets,torelationalsources,bigdata,Cloudservices,Hadoop,andmore.•Built-intoolsareavailablefordatapreparation,aswellastheabilitytoblenddataacrossmultiplesources.•ItprovidestheabilitytovisualizedatawithanychartorgraphnativelyandoffersworkflowstoincludeD3,Highcharts,GoogleCharts,andotherlibraries(includingopensourceandNLGoptions)•Includeseasysharingoptions(PDF,email,sendtofilelocation,print,andmore),andworkflowstopromoteexternaldataintoagovernedmodel.AlsosupportsoptionstoexporttoPDFandemailoptions.•MicroStrategyiscompatiblewithMacandWindowsPC.AnalystscanquicklysetupandinstallMicroStrategywithoutITsupport.•Theplatformsupportsadvancedanalyticswith350+out-of-the-boxfunctions,andcanalsointegratewithR.

•Tableauleveragesitsproprietaryvisualquerylanguage(VizQL)thatsimultaneouslydescribeshowtoquerydataandpresentitvisually.•Asusersdraganddropmeasuresanddimensions,TableaucreatesandmodifiesitsownSQLqueries‘onthefly’whichmayresultindegradedperformance.•UserscandraganddroptablesintotheJoinarea.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

OptimizedDataConnectivity

Driversandgatewaysthatdeliverinstantandreliableaccesstoavarietyofdatasourcesandinformationinanyformat,regardlessofsize.

•MicroStrategynativelysupports100softhemostpopulardatasources,fromExcelspreadsheettorelationaldatabases,cloudsystems,HDFSandmore.•OrganizationscanalsobuildtheirownconnectorstocustomdataassetswithAPIs,allowingthemtoconnecttoanynewsourceavailableinthemarket.•Eachconnectorisoptimizedforhighperformance,withtheabilitytointelligentlypush-downcalculationstothedatabaseswhenneeded,generatemulti-passSQL,loadparallelthreadssimultaneously,andcanloaddatawithoutrestrictionsonsizeortype.•EasyworkflowsareavailabletobusinessuserstoblenddataontheirownwithoutITsupport.•VLDBparametersareavailabletofine-tuneandoptimizeSQLgenerationspecifictoeachdatabase.•MicroStrategyleveragesanaggregate-awareSQLgenerationenginetotransparentlynavigateaggregatetables,dynamicallydirectingqueriestosummarytables,withouttheuserhavingtospecifytheuseofthetablewhencreatingthequery.•MicroStrategycangeneratemulti-passSQLtoansweranalyticalquestionsthatcannotbeansweredwithasingleSQLqueryblock,coveringscenariosthatinclude:setanalysis,splitmetrics,andcalculationsatdifferentlevelsofaggregation.

•Userscantransformandenhanceunderlyingdatamodels,createcalculatedmeasures,definecustomgroups,andcreatehierarchies,buttheyaretypicallynotabletoleveragemetadataobjectsacrossallthedatasourceswiththesameeaseasMicroStrategy.•InTableauWeb,Webauthors,cancreatenewworkbooksonlyfromdatasourcespublishedtoTableauServer,andcanconnecttopublisheddatasourcesonly.AsoftheTableau10release,TableauWebcannotcombinedatafromend-userswithdatafromacentralDWH.•UserscannotuseadatasourcefromTableauServerinacrossdatabasejoinoruseaTableauExtractasasourceforcrossdatabasejoins.Userscannotperformconditionaljoinswithease.•Fieldsusedinthecrossdatabasejoinsmustbeofthesamedatatype.•Anydatasourceisconstrainedtoasinglestarschema.•ThecubedatasourcessupportedinTableauareOracleEssbase,TeradataOLAP,MicrosoftAnalysisServices(MSAS),SAPNetWeaverBusinessWarehouse,MicrosoftPowerPivot,AnalyticalViewsinSAPHana•CubedatasourcesaresupportedonlyforTableauDesktoponWindows—notfortheMac.•WhileTableauworksgreatwithgranulardata,itstallswhentryingtobuilddashboardsoncubesandmanybasicfeaturesofTableaucan’tbeusedinsuchcases,forexampleinMSASdrill-downactionsdefinedinthecubearenotavailableinTableau.,aggregationfunctions,suchasSUM(),AVG(),andCNT()arenotsupported,Datasourcefiltersarenotavailableforcubedatasources,etc.

DataPreparationandBlending

Transformandarrangedatatomakeitbettersuitedforvisualexploration,withtheabilitytocreatejoinsacrosstablesfromdisparatesources.

MicroStrategyoffersbuilt-indatawranglingandblendingcapabilitiesandissupportedacrossalldatasources.•EnduserscanperformtransformationsondatapriortovisualizinginformationusingdozensoffunctionsavailableviagraphicalinterfacesandwithoutexportingouttoExcel.•Datawranglingandblendingispossiblebybusinessusersacrossspreadsheets,relationalsources,HDFS,cloudsystems,andotherpopulardatabases.•Userscansplitcolumns,identifyspellingerrors,performtextandnumericfacets,eliminatewhitespaces,pivottables,andperformdozensmoretransformationsbasedonintelligentrecommendationsfromtheproduct.•Historylistsareautomaticallyrecorded,sowhenmorecurrentdataisavailable,theactionsdonotneedtoberepeated.

•BasicdatacleansingcanbeperformedinTableauDataInterpreter,forexample,removingemptycellsorflatteningcross-tabbeddata.•Asmallnumberofformulasareavailable,butmoreadvancedoperationssuchasfill-downsaretypicallydonethroughathird-partylikeAlteryx.•Eachdatasourceisconstrainedtoasinglestarschema;multiplefacttableswithinthesamephysicaldatasourcearenotsupportedandmustbecreatedelsewherewhenneeded.•Automateddataprofilingandtransformationsarenotsupported.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

EnterpriseReports

Optionstoviewlargevolumesofdatainaneasy-to-readgridformat,withtoolstoperformad-hocanalysisforimproveddecision-making.

•MicroStrategyprovidesaflexiblereportingenvironmentthatleveragesOLAPfunctionalitytogiveenduserstheabilitytoquicklysliceanddicedatafromacrossmultiplesources,usingavarietyofoptions:sorting,pivoting,page-by,drilldown,drillanywhere,totalsandsubtotals,one-clickmetrics,derivedelements,viewfilters,lockheaders,switchbetweengrid/graph,fittocontent/window,andmore.•Withtheabilitytopublishbandedreports,theplatformcanrollupandpresentdynamicaggregatesforlargevolumesacross100sofpagesofdata.•WithMicroStrategy,developerscanquicklydesignoperationalreportsandstatementsusingdrag-and-dropfunctionalityandflexibleformattinginordertostructurelargeamountsofdataintoanaturalhierarchyformaximumreadabilityandeaseofnavigation.•MicroStrategyenablesparameter-drivenreportsbysupportingmoretypesofuserpromptsthananyothervendor,allowinguserstoinputselectionsatruntimetoalterthecontentsofthereports.Optionsincludesimpledimensionprompts,hierarchyprompts,listprompts,objectprompts,valueprompts,levelprompts.

•Tableaudoessupportforpixel-perfectreportsorbandedreports.•TherearenoOTBschedulingand/orpublishingcapabilities.•Tableaudoesnotsupportreportbursting.•Tableauwayof‘drilling-down’isbyfilteringmultiplevisualizations.

Dashboardsanddocuments

Highlyformattedoptionstoauthor,visualize,andinteractwithdatatoidentifytrendsandoutliersandmakeefficientdecisions.

•MicroStrategydeliversgraphicalWYSIWYGdesignertoolstocreatepixel-perfectdocuments,invoices,statements,scorecards,andinteractivereal-timedashboards,allfromasingledesigneditor.•AllstylesofBIdescribedabovesupportresponsivedesignandcanbeconsumedonanybrowserormobiledevice.•Dashboardsarebuiltonthemetadatamodel,sotheyaresecureandpersonalizedforeachuser,andsupporttransactions,offlineconsumption,andcanbedeliveredinanydesiredformat.•Dashboardssupportad-hocdatadiscoveryacross100sofoptionsandletusersvisualizedatawithaccesstonativeandthird-partychartinglibraries.•Transactionalworkflowscanbeembeddedtoenablewrite-backcapabilitiesforbothwebandmobileapplications.

•Tableauusesaworkbookandsheetfilestructure,muchlikeMicrosoftExcel.Aworkbookcontainssheets,whichcanbeaworksheet,adashboard,orastory.Aworksheetcontainsasingleviewalongwithshelves,legends,andtheDatapane.Adashboardisacollectionofviewsfrommultipleworksheets.•Tableaudoesnotsupportin-placedashboards.Inordertocreateadashboardusershavetocreateaseparateblanksheetandthenaddpre-createdvisualizationontheblanksheet.

MobileAnalytics

Consumereportsanddashboardsonmobiledevices,withcompleteinteractivity,inordertoperformanalyticsandmakedecisionswhileonthego.

•MobileisfullyintegratedintotheMicroStrategyanalyticsplatform,soorganizationscanleverageexistingvisualizations,reports,anddashboardstoinstantlydeployBIonmobiledevices.•MicroStrategyMobileenhancesthemobileexperienceoniOSandAndroidbydeliveringnativeappsthatletuserstakefulladvantageoftheuniquecapabilitiesoftheirmobiledeviceswheninteractingwiththeirdata,whilealsobeingabletorelyontransactionandofflinecapabilities.•Withflexible,code-freetoolsandaclick-to-configuredevelopmentcanvas,organizationscanmobilizebusinessworkflowsanddeliverahighlyresponsive,nativeuserexperiencewithappsthatcanbebuiltinrecordtimeandatafractionofthecost.

•TableauprovidesahybridmobilesolutionthatservesasacompaniontoTableauServerandTableauOnline.TableausupportsappsforbothiOSandAndroid.•Multimediacontentisnotsupported.Tableaudoesnotprovidetransactional(write-back)capabilities.•Thereisnoflexibilitytocreatecustomworkflows.•ThereislimitedofflineinteractivitysinceTableauprovidesonlysnapshotsofdashboardsforofflinesupport(iPadandiPhoneonly),whichofferslimitedinteractivitywithofflinedata.•Thereisnomobile-specificactivitymonitoring–itissupportedattheTableauserverlevel.•Thereisnoclient-side(mobile-devicespecific)activitymonitoringcapability.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

RealTimeAnalytics

Theabilitytodeliverinstantanalyticsandinsightswheredataisavailableinreal-time.

MicroStrategydeliverstheabilitytovisualizedatafromexternalstreamingapplicationsandtriggeralertsfromthesesources.•Theplatformcaninstantlyingestreal-timefeedsfromStorm,Spark,andKafka.Forotherrelationalsystems,theplatformcanalsosupportdatarefreshesatthesmallestintervals,andcanperformatthespeedofincominginformation.•MicroStrategycanmanagereal-timeinformationandgiveaninstantviewofthedata.•Theapplicationcanalsosendthreshold-basedalertstoanydeviceallowingdecision-makerstotakeinstantandproactiveaction,allinrealtime.•MicroStrategycanalsointegratewithvisualizationsandwidgetsthatsupportreal-timemappingofinformationonbothWebandMobile.

•TableauDataExtracts(TDEs)donotincludealiveconnectiontothesource.ThismeansthatTDEsarenotusefulforproviding“real-time”datainaTableauvisualization.Also,iftherefreshtimeofaTDEismorethanthedesireddatarefreshtime,thenTDEsaren’tfeasible.Whenusingliveconnection,alotofanalyticalcapabilitiesarelimitedcomparedtoTDEapproach.

•RefreshingTDEsputsmoreloadontoTableauServer,whichcanimpacttheperformanceofvisualizations.Therefore,itmaybepreferabletodotheworktomaketheunderlyingsourcefastenoughtousealiveconnectionratherthanimplementingtheextrahardwareandconfigurationneededtomaketheTDErefreshfastenough.

•Whenpublishingadatasource,TableauwillsaveitasaTDS(TableauDataSource)forliveconnectionorTDSX(TableauserverDataextracted)forextractbasedconnections.TDSisafilewhichexistsinsilos.ItcanbeusedbymultiplereportsanddashboardsbutitisnotacommonsemanticlayerinthecontextandscaleofMicroStrategy.

PredictiveAnalyticsandMachineLearning

Advancedalgorithmsandworkflowsforuserstobeabletoperformsummarizations,optimizations,predictions,statisticalcalculations,orcreatecustomgroups,training,andscoringmetrics.

WithminimalhelpfromIT,MicroStrategyuserscancreateandvisualizeadvancedmetricsandperformthemostcomplexcalculations.•EnduserscanbuildsophisticatedstatisticalandmathematicalmodelswiththenativelibraryoffunctionsavailabledirectlywithMicroStrategy.Theycangeneratepredictive,scoring,ortrainingmetricsusingnativelyavailablealgorithms.•MicroStrategyoffersover350nativefunctions,outofthebox,sothatbusinessusersareabletoperformdataminingandcreatehighlyadvancedstatisticalalgorithmsontheirown,withminimalsupportfromIT.•UserscanintegrateMicroStrategywithdataminingmodelsfromotherapplicationsbyimportingPredictiveModelMarkupLanguage(PMML),SAS,andSPSSintothemetadatarepository.•Theplatformintegrateswiththird-partyoptionslikeRusinggraphicalinterfaces.

•RandPythonintegrationsaresupported,aswellasstatisticalfiles.However,TableaudoesnotoffermanyOTBfunctions.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

BigDataAnalytics

AccessdatafromHadoopandotherdistributedfilesystemswithoutlimitationsonsizeandwithoutexperiencingdropsinperformance.

MicroStrategyistheonlycomprehensiveplatformthatsupportsaccesstobigdatawithnativeconnectorstoHDFSwhilealsoprovidingbuilt-inworkflowsfordatapreparationontopofHadoopdata.•Whetherit’sapersonalspreadsheetoradispersedHadoopDistributedFileSystem(HDFS),userscaneasilyconnecttotheirdatawithoutrelyingonITandwithoutlimitsondatasize.It'seasytoaccessdatafromanyflavorofHadoop,includingCloudera,Hortonworks,andMapR,withcomprehensivesupportforSpark,Kerberos,andthetopfileformats.•WithMicroStrategy,userscanleverageinformationfromclickstreams,webactivity,callcenterlogs,andIDscans-andblenditwithdatafromothersourcesusinggraphicalworkflows.•MicroStrategyconnectstobigdatasourcesandNoSQLoptionssuchasMongoDBandCassandra,andalsoconnectstoHDFSvianativeconnectorstoClouderaHive,Impala,MapRDrill,Pigscripts,SparkSQL,andmore.•WithMicroStrategy,userscanalsolimitandmanagetheamountofdataimportedfromHDFS,orperformaggregationsontopofthedatapriortoimportingitintoMicroStrategyforanalysis.•Userscanalsoapplyadvancedfunctionsandfilterstocontrolandrestricttheamountofdata.

•TableausupportsarangeofconnectorstoClouderaHadoop,GoogleBigQuery,Hortonworks,Hive,HPVertica,IBMBigInsights,MapR,SparkSQL,andSplunk.

AutomatedDistributionandAlerting

Distributereports,dashboards,anddocumentstolargeaudiencesinapersonalizedandautomatedmanner.Thishelpstoensuretheon-timedeliveryofinformationtoend-userssotheycanmaketimely,informeddecisions.

MicroStrategyisdesignedforhigh-volume,automateddeliveryofreportsanddashboards.•Theplatformmakesitpossibletoscaledistributionofanalyticalcontentto100softhousandsofusers,withtheabilitytoautomateandschedulethedeliveryofreportsanddashboards,basedontime-,event-,andthreshold-basedalerts.•MicroStrategysupportsthewidestvarietyofdeliverymethods,withoptimalformattingforeachdeviceandapplication.•MicroStrategyprovidesburstingcapabilitiestodeliverslicingorpage-byexecutions,allowingasinglereporttobeextractedfromthedatawarehousethatcanbeparsedintosub-reportsforindividualsubscribers.Thisavoidshavingtorundifferentreportsfordifferentrecipientswhilestillbeingabletogeneratepersonalizedreports.•AlertingcapabilitiescanmonitorKPIvalueswhennewdataisavailableandsenddetailedreportsoralertmessageswhenthresholdsarereached.•SecurityfiltersandACLssetontheuserlevelguaranteespersonalizedandsecureinformationto1000sofuserswiththedeliveryofasingledashboard.•MicroStrategyleveragessegmentationcapabilitiestomanageresourceutilizationinlargescalereportdeliverydeploymentsbyanalyzingthelistofsubscriptionstodetermineifseveralsubscriptionssharethesamecombinationofsecurityandpersonalizationandgroupingthemintobucketssincetheyreceivethesamecontent.

FromburstingandsmartpaginationforPDFexportstothedeliveryofhighlypersonalizedcontent,MicroStrategydeliverssophisticateddistributioncapabilitiesthatmakeitpossibletopublishdataandinsightsacrosstheorganizationwithouttheneedtoinvestinothertechnologies.

•Tableaudoesnotofferfunctionalitytodotraditionalproductiontypereporting.Userscan’tcreatestaticlayoutsordatatables,anditdoesn’tofferfeaturesrelatedtodistribution,orschedulingandnotificationofreports.Userscansubscribetoaworkbookorview.Asnapshotoftheviewisthenemailedtothemonascheduledbasis,sotheycanseethelatestupdateswithouthavingtosignintoTableauServer.•Neitherexception-basedorproactivenotificationsaresupportedout-of-the-box.•Event-baseddeliveryisnotsupportedout-of-the-box.•Data-driven(threshold)alertswillbesupportedinbetastartingwithversion10.3

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

EnterpriseMobility

TransactionalWorkflows

Write-backcapabilitiesthatallowmobileuserstosubmittransactionstoERP,CRM,orotheroperationalsystems.

•MicroStrategyprovidesmobilewrite-backcapabilitiesthatletusersupdatesystemsofrecordfromthefield.Userscanchangedataonthefly,insertnewinformation,andviewupdatedreportsanddashboards.•Thesetransactionscanincludeone-tapapprovalsanddenials,inputsforcapturingnewinformation,andeditingexistinginformationinERPsystems,CRMsystems,andotheroperationaldatabases.•Appdeveloperscancreatesmartformsthatarecontextualandconditional,basedonauser’spermissionsorlocation.•MicroStrategyoffersabroadsetofinputcontrols,includingbarcodescanners,signaturecapture,starrating,textandnumberfields,calendar,camera,steppers,sliders,andmore.•TransactionServicescanalsoauto-captureadditionalinformationalongsidetheuserinputstofurtherstreamlinebusinessprocesses.Forexample,theuser’sprofileinformationaswellaslatitude,longitude,andatimestampcanbeincludedinatransactionalsubmissionwithoutrequiringadditionalworkbytheuser.•Userscanaccesstransactionalinputsandformsregardlessofinternetconnectivity.Whenoffline,transactionsarequeuedforsubmissionandexecutedwhentheusernextconnects.

•Tableaumobiledoesnotprovidedatainputordatabasewrite-backcapabilities.•Out-of-the-boxTableaupreventswritingoralteringSQLentirely,sosomeworkarounds(i.e.URLactions)thatpeoplehaveimplementedsufferfromvulnerabilitiesintermsofperformance,security,andlimitedfunctionality.

EmbeddedMultimedia

Abilitytodownloadandviewmultimediafilesonlineandoffline,suchaspresentations,videos,PDFs,andePUBbooksonmobiledevices.

•MicroStrategyprovidesin-appviewingofmultimediacontentincludingvideos,PDFs,images,presentations,spreadsheets,documents,email,andwebcontent—allseamlesslyembeddedinthemobileapp.•Asisthecaseforothercontentintheapp,multimediacanbepre-cachedorstoredforconvenient,offlineaccess.•Therearetwowaystoincludemultimediainapps:HTMLcontainersandtheMultimediaWidget.•HTMLcontainersenableaccesstoanywebcontentbyplacingitdirectlyintheapp'siFrame.URLsprovidelinkstopullupentiredocumentsorwebpages.•TheMultimediaWidgetprovidesaframeworkinwhichtodownload,consume,andstoremultimediafiles.WebDAVfolderintegrationenablesuserstodynamicallybrowseandviewexistingfilesandfoldersinaWebDAVfolder,forexampleinMicrosoftSharePoint.Thismakesiteasyfortraditionallynon-technicalpeople,forexampleinMarketingorHR,todistributeupdatedversionsofcollateralortrainingvideostoemployeesinthefield.•MicroStrategyalsoprovidesawidgetthatisespeciallydesignedforvideos.Theinteractive,elegantVideoPlayerWidget(thatleveragesthenativeOSvideoplayer)loadsandplaysavideofromaremotelocationorfromthelocalcache.Thewidgetcandisplay:videosfromastreamingservicesuchasYouTube,videosfromafileserverlocation,oracachedvideofromtheWebDAVcache.Ifthemobiledeviceisonline,theVideoPlayerWidgetloadsthevideofromtheremotelocationbutissmartenoughtocheckfirstifalocalcachealreadyexistsonthedevice’sWebDAVcachestore.

•Tableaudoesnotsupportembeddedmultimediacontent.•Somepeopleuseaworkaround(usingURLactions)toembedanonlineimage,sound,orYouTubevideo.Thisprovidesonlylimitedfunctionalityandcanonlybeaccessedwhentheuserisonline.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

GeospatialAnalysis

Abilitytodisplaygeospatialdataoverlaidonaninteractivemap(ESRI,GoogleMaps,andcustomimages).

•MicroStrategyabstractsallthegeospatialanalysiscapabilitiesfromthebasemaplayer,socustomerscanleveragewhicheverbasemaptheywant,dependingonexistingmapinvestmentsorpreferences.•MicroStrategyMobileprovidessupportforbuildingmapvisualizationsonESRIandGoogleMaps,aswellascustomimagesasmapswiththeImageLayoutWidget.Thesemapsrenderseamlesslyontheappropriatenativemobilemap(AppleMapsoniOSandGoogleMapsonAndroid).•BothESRIandGoogleMapsdisplaygeospatialdataoverlaidonaninteractivemap.Userscanswipe,scroll,andzoomindirectlyonthemap,orevenfilterthedatashownbyselectingelementswithintheirmobileapp.Datacanbedisplayedusingapinmarker,adensitymap,orabubbletoprovidemultipletypesofanalysiswithineachmap.Inaddition,ESRImapscandisplaydatafromacustomgeographicalregion,suchasthecountiesofastateordistrictswithinacity.Theimagelayoutwidgetallowsappdeveloperstoincludevisualizationsrepresentativeofdifferentgeographicregionssuchascountries,states,andregions,orvisualizationsthatrepresentcustomspatialanalyseslikeastorelayout.

•TableaudoesnotintegrateOTBwithESRIorGoogleMaps.TableauonlysupportsintegrationwithMapbox,limitingflexibilityforenterprisecustomerswhowanttoleverageexistingmappinginvestmentsorhavedifferentpreferences.

OfflineAccess Abilitytosupportapplicationsinofflinemoderegardlessofconnectivity.Thisincludesinteractivitywithdata,multimediacontent,andtransactionalworkflows.

•MicroStrategyMobileappscanbeconfiguredtoworkentirelyoffline.Thisincludessupportforanalytics,visualizations,multimedia,andtransactions.•MicroStrategyprovidesadvancedofflinefunctionality,including:promptpanelsthatdisplayvalidcachesformultiplepromptscenarios;visualcuessuchasanofflinemodeindicatorandshadingtoindicateavailability;aviewoftransactionqueues;andtheabilitytodeleteoredittransactionsbeforeaconnectionisreestablished.Inasituationwhereauserwantstoavoidusingdata,theusercanmanuallyswitchtoofflinemodeusingtheappsettings.•Whileusersareinofflinemode,mobileusagestatsarestillcapturedandsubmittedtotheserveroncetheuserreconnects.Additionally,data-at-restishighlysecured.Thestoreddataisencrypted;theappcanstillrequirecredentials,andtheofflinecachecanbesettoexpireatadesiredtime.

•Tableauprovidesonlysnapshots(images)ofdashboardsforofflinesupport(iPadandiPhoneonly),resultinginlimitedinteractivitywhenoffline.•Theupdateprocessconsistsofsnapshotsbeingrefreshedinthebackgroundatavariablefrequency.Userscantapascreenshottogetaliveview.•OfflinesnapshotsareavailableonlyforTableauOnlineorTableauServer9.0.6andlater.Forversions8.2–9.0.5,theFavoritestabsupportsliveviewsonly.•ThereisnocachingorofflineaccessontheAndroidversionofTableauMobile.

MobileClientCachingforHighPerformance

Abilitytocachedataonthedevicetooptimizeappperformance.Deliversub-secondresponsetimesevenwhendealingwithlargevolumesofdata,numerousconcurrentusers,orslow,unreliableconnectivity.

•MicroStrategyoffersthreemaincachingstrategiesthatcustomerscanleveragewhenconfiguringtheirapps:automaticcaching(devicescheckfornewandupdatedcontentandsynccontentinthebackground),pre-cachingfolders(asetofobjectsarepre-cachedwhentheappstarts),andadaptivemobilecaching(theappprioritizesbackgroundcacheloadingbasedonwheretheuserisanddownloadscontenttheuserwilllikelywanttoseebeforetheytaponit).•MicroStrategyhasasophisticatedanalyticalenginewithinthemobileclient,sothemobileclientitselfcanperformcomputationsonlocallycacheddatawithouthavingtogobacktotheserver.Becausethecomputationscanbedonelocallyonthedevice,thisalsohelpstospeedappperformance.•Asa100%nativeapp,MicroStrategyusesOpenGLframeworksavailableonthemobileOSwhichhelptoachievemaximumappperformance.Allofthedrawings(renderings)ofvisualizationsleveragenativedevicedrawingcapabilitieswhichareoptimizedforhighperformance.

•TheiOSversionofTableauMobilecachesnon-interactivesnapshotimagesoffavoriteworkbooksandsheetsaswellasmetadataaboutfavoriteworkbooksandsheets,suchasname,owner,andlast-modifieddate.•ThereisnocachingontheAndroidversionofTableauMobile.

PersonalizedAlertsviaPushNotifications

Abilitytosendalertstomobileusersintheformofpushnotifications.Thesenotificationsshouldbetriggeredbypresetthresholds,orbeavailableondemand.

•MicroStrategy’sscalablealertingengineprovidespersonalizedalertstoeveryuser.•Thealertingengineisbasedonarobustdistributionserverthatsupportsmonitoringmultipledatasources100sof1000softimeseveryminuteandcreatingpersonalizedalertsformobileuserswhenasetconditionhasbeenmet.•Thresholdscanbesetonanymetriconanyreport.•Alertsarehandledthroughthedevice’snativepushnotificationsysteminoneofthreeforms:abadge(agraphicassociatedwiththeapplication),ahomescreennotification(amessagewhichtheusercanviewandinteractwith),and/orasound.•Smartbadgescanshowmetricvaluesorthenumberofalerts.

•Mobilealertsarenotsupported.TableaudoesnotinteractwiththenativealertingfeaturesavailableiniOSorAndroiddevices.•Thereisanopen-sourcesolutionavailablecalledVizAlertsthatenablesthreshold-drivenalertingviaemailandSMS,butthisisnotanativeappalert.Thisopen-sourcesolutionisnotsupportedbyTableautechnicalsupport,soit'sause-at-your-own-riskadd-on.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

InstantUpdatestoCustomAppswithNoRecompilation

Updateandpublishchangestocustomappswithouthavingtorecompileandredistribute.Changesaredistributedandavailabletouserswithoutrequiringanappupdate.

•MicroStrategyletsappdevelopersmakeupdatesandpublishchangestotheirmobileappswithouttheneedtorecompile(inXcodeforiOSandinAndroidDevelopmentStudioforAndroid)andredistributeapps.Anychangeinfunctionalityorconfigurationisinstantlyreflectedinthemobileappwithoutrequiringtheusertoupgradetheapponthemobiledevice.Thisflexibilityisverypowerfulwhenusersaretryingtooperateonanagiledevelopmentcycle,whereusersneedtoaccessthechangesinstantlywithouthavingtoconstantlyupgradetheirapp.•MicroStrategyalsoprovidesadrag-and-dropinterfacetomigrateappsfromdevelopment,totest,toproductionbyusingMicroStrategyObjectManager.

•SincetheTableaumobileappcan'tbecustomized(mustusetheOTBappinpublicappstores),thereisnoappthatacustomerwouldupdateorcompile.

Customize/WhiteLabel

Abilitytorebrandthemobileappbyincludingcustomizedicons,aswellassplash,launch,andloginscreens.

•TheMobileSDKprovidesappdeveloperswithamultitudeofcustomizationoptions.Thisincludesacode-freeapproachtowhite-labelingandrebrandinganyMicroStrategyMobileapp.•Customizationincludeschangingicons,aswellassplash,launch,andloginscreens.Itenablesdeveloperstomatchcorporatebrandingandlook-and-feelstandards.

•TableaudoesnotprovideanSDKanddoesnotallowcustomizationofbrandinginthemobileapp.•WiththeopensourceMobileAppBootstrap(MAB),customerscancreatecustommobileappswiththeirownpersonalizationandbrandingforiOSasaworkaround;however,thiscapabilityisnotsupportedbyTableau'stechnicalsupport.MABalsodoesnotsupportrebrandingandcustomizedlogos/splashscreensinAndroid.

NativeIntegrationwithEMMVendors

NativeSDKintegrationwithleadingEMMvendorsAirWatch,MobileIron,andBlackberryDynamics,andAppConfigcommunityguidelines.

•MicroStrategy'snativemobilesecurityfeaturesprovideextensivecapabilitiestoprotectsensitivecompanydata,butMicroStrategyprovidestheflexibilitytoleverageadditionalthird-partycapabilities,includingthoseprovidedbyEMMvendors.•MicroStrategyoffersnativeSDKintegrationoniOSwiththreeEMMproviders:MobileIron,BlackberryDynamics,andAirWatch.MicroStrategyoffersnativeSDKintegrationonAndroidwithAirWatch.•MicroStrategyMobilealsosupportsEMMcapabilitiesviaimplementationoftheAppConfigguidelines,nativelyonbothiOSandAndroid.

•TableauprovidesAPIsforintegration,butdoesnotdirectlysupportnativeintegrationwiththird-partyproductssuchasMobileIronorAirWatch.TableauisusingtheAppConfigapproachtosupportAirWatchandMobileIron.•TheAPIforAppConfig-basedintegrationisonlyavailableforiOS,notAndroid

MobileAppUsageMonitoring

Abilitytocollectmobileusagestatisticsandpopulateadatabaseforanalysis.

•Mobileappclient-sidemonitoringcapturespersonalizedanalysiseverytimeausertapsonanappscreen.Statisticsaregatheredontimespentoneachappscreen,explorationpaths,GPSlocation,appusage,devicetype,operatingsystemversion,andcacheusage.•Withthisinformation,appdeveloperscantrackoverallappadoptionandgeo-locationofusage,performcohortanalysis,supportcontinuousdevelopmentcycles,analyzeappperformance,spotnetworkissues,andtrackadoptionratesofnewdevices,operatingsystems,andclients.Thesestatisticsarecriticaltodrivingappenhancementsandtohoningtheappexperience.•Mobileusagestatsarecapturedevenwhileauserisoffline.Oncetheuserreconnects,thestatsaresubmittedtotheserver.

•Somelimitedserver-sideusageinformationisavailable,butthereisnomobileclient-sideactivitymonitoringcapability.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

EmbeddedAnalytics

CreateCustomWebApplications

Theabilitytomodifyandextendexistingfunctionality,createacustomwebapplication,embedcontentinportals,orsimplychangethelookandfeelwithpersonalizedbrandingandlogosthroughapplicationprogramminginterfaces(APIs).

•Akeycomponentofanenterprise-classplatformistheabilitytomodifyandextendexistingfunctionalitytomeettheuniqueneedsofanorganization.Forbuildingcustomizedapplications,arobustBIplatformmustprovideaccesstoallofitsfunctionalitythroughAPIs.TheMicroStrategyBIplatformisamodern,sophisticatedservice-orientedarchitecturethatisdesignedforflexibilityandextensibilitysothatitcangrowwiththedemandsofenterpriseapplications.

•TheMicroStrategyWebSDKenablesdeveloperstobuildafull-fledgedwebapplicationorchangethelookandfeelofanexistingwebapplicationwithanintuitivecustomizationtool.TheWebCustomizationEditorisintegratedwiththemostwidelyusedJavaIDE,Eclipse.Withover5000classesexposedintheWebAPI,thisintegrationnotonlysimplifiesdevelopment,butalsoallowsdeveloperstowritetheircodewithoutmodifyinganysourcecodeorout-of-the-boxconfigurationfiles.Thisapproachishelpfulinmaintainingandupgradingcustomizations.

•TheWebSDKalsoallowsdeveloperstowritetheirownWebServicesthatencapsulateMicroStrategyfunctionalityandexposethisfunctionalitytothird-partyapplications.SincetheservicesusestandardprotocolssuchasHTTPorHTTPSandgeneratearesponseinstandardW3C-compliantformatssuchasXMLorJSON,anythird-partyapplication(webormobile)canconsumetheseservicesandembedMicroStrategyfunctionalityintotheirproduct.MicroStrategy'sservice-orientedarchitectureguaranteesefficiencyforeachserviceorcomponentwithnocoderedundancy.Thisarchitectureisinstarkcontrasttotheservice-orientedarchitecturesofotherBIvendors,whichareaproductofdisparate,separatelydevelopedarchitectures,inheritedfrommergers,andmashedtogether.

•Inaddition,MicroStrategyprovidesaplug-inarchitecturethatenablesdeveloperstoextendout-of-the-boxMicroStrategyWebcodewithstand-alonecustomizationswithouttheneedtochangethesourcecode,thus,makingupgradeswithoutrecodingpossible.MicroStrategysupportsthefollowinglanguagesforWebSDK:Java,XML/JSON,JavaScript,and.NET.

•Tableau'sWebapplicationisnotonparwithTableau'sDesktoptool;thefeaturesandcapabilitiesavailableinWebareverylimited.Tableau'sAPIsdonotallowdeveloperstorebrandwebapplicationswithcustomizedlogosorcolors,extendorcustomizeexistingWebfunctionality,ortheabilitytocreateanewwebapplicationfromscratch.

CreateCustomMobileApplicationsiniOSandAndroid

Theabilitytocreatecustomizedmobileapplications,embedBIinthird-partyapps,orrebrandthemobileappbyincludingcustomizedicons,aswellassplash,launch,andloginscreens.

•TheMicroStrategyMobileAPIenablesmobileappdeveloperstocustomizeMicroStrategyMobileappsonAndroidandiOSmobiledevicesbychangingthelookandfeeloftheapp,ordevelopingnewMobileappsthatuseMicroStrategyBIcontent.MicroStrategyprovidesdifferentAPIsforAndroidandiOSdevices.TheflexibilityoftheMobileAPIsenabledeveloperstobuildcustommobileapplicationstoaccommodategrowingneedsoftheorganization.

•TheMobileSDKforiOSconsistsofXcodeprojectsthatallowdeveloperstocompileanddistributecustomMicroStrategyMobileapps.WithoneoftheXcodeprojects,userscanrebrandtheappbyaddingicons,splashscreens,andanappnamethroughsimpleconfigurationchanges.Inaddition,theMobileSDKforiOSenablesuserstoembedMicroStrategyinanexistingapplicationorbuildcustomwidgetsthatcanconsumeMicroStrategydata.

•TheMobileSDKforAndroidletsuserscustomizetheMicroStrategyMobileapplicationtomatchcorporatebrandingrequirements.Italsoallowsuserstopreconfiguretheapplicationtoallowmultipleinstancesoftheapplicationtoexistonasingledevice.

•MicroStrategysupportsthefollowingprogramminglanguagesforMobileSDK:iOS-ObjectiveC,Swift;Android–Java.

•TableaudoesnothavetheirownnativeAPIstocustomizemobilebranding.•WiththeopensourceMobileAppBootstrap(MAB),customerscancreatecustommobileappswiththeirownpersonalizationandbrandingforiOSasaworkaround,howeverthiscapabilityisnotsupportedbyTableau'stechnicalsupport.•MABalsodoesnotsupportrebrandingandcustomizedlogos/splashscreensinAndroid.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

EmbedThird-PartyDataasDatasets

Theabilityforthird-partyapplicationstopushdatadirectlyintoaBIapplicationforuseindashboardsorreports.

•Organizationsarealwayslookingtoconnecttoavarietyofsourcesthatmaynotbenativelysupportedwiththeplatform.UsingthePushAPI,organizationscanpushexternaldatainJSONformatusingRESTAPIsintoin-memorycubesontheMicroStrategyIntelligenceServer,souserscanreadilyconsume,process,andanalyzethecorrespondingdata.•MicroStrategymakesitpossiblefororganizationstoleveragenewdataassetsbyenablingapplicationssuchasETLtoolsthatconnecttothesedatasourcesandmovedataintoMicroStrategy.•ThePushAPIenablesthird-partyvendorstogenerateMicroStrategydatasets,thus,unlockingnewend-userworkflowsandopportunitiesforpartnerintegrations.

•Tableau'sRESTAPIallowsdatatobereceivedinXMLorJSONformat.Aslongasthird-partyapplicationdataisinoneofthoseformats,Tableaucanimportit.

CreateCustomHTML5Visualizations

TheabilitytoembedorcreatecustomHTML5visualizationswithopensourcelibrariessuchasD3,thatcanbedeployedontopofdatasources.

•MicroStrategyintegrateswiththird-partyandopensourceJavaScriptvisualizations,souserscantellevenmorecompellingstorieswiththeirdata.•MicroStrategyprovidesAPIs,tools,samples,anddocumentationtohelpusersbuildcustomHTML5visualizationsusingopensourceandcommerciallibrarieslikeD3andGoogleCharts.•Userscanbuildoutsupportforfunctionalityincludingselectors,dropzones,colorpalettes,andthresholds.Itisalsopossibletotransformvisualizationsintotext-basednarrativesbyintegratingwithnativelanguagegeneration(NLG)platforms,suchasthoseofferedbyAutomatedInsightsandNarrativeScience.

•TableauallowsuserstoembedD3visualizationswithinTableau.However,thereisnowayforadevelopertocreatetheirowncustomvisualizationswithminimalcodingbyimportingaD3script.

ExtractSubsetsofDataUsingRESTfulAPIs

Theabilityforcustomthird-partywebapplicationstousetheBIplatformasadatasourcetoextractsubsetsofdatafromareportorexistingcube.

•WithRESTfulAPIs,organizationscanuseMicroStrategyasadatasourcetoquicklyextractsubsetsofpre-processeddatainJSONformat.ThisaddressestheneedsoflargeenterprisesandOEMpartnersthatconsumedatathroughMicroStrategy'sgovernedandsecuredarchitectureviacustomizedbusinessapplications.

•Tableau'sAPIsdonotsupportTableautobeusedasadatasource.ThereiscurrentlynowaytoextractdatafromTableautobeusedincustomwebapplications.

CreateCustomDataConnectors

Theabilitytocreateacustomdatasourcethatuserscanconnecttoandleverageintheirreportsanddashboards.

•Withnewandupdateddatasourcesbeingpublishedbydatabasevendorsalmostweekly,organizationsneedfastaccesstoconnecttoandusethedatastoredinthesevariousdatalocations.•MicroStrategynativelysupports100softhemostpopulardatasourcesandcontinuestoenhanceconnectivitywitheachdatabaseupgrade.•MicroStrategyalsoallowsorganizationstobuildtheirownconnectorstocustomdataassetswiththeDataConnectorSDK.OrganizationscanleverageHTMLandJavaScripttobuildcustomconnectorsfortheMicroStrategyDataImportinterfaceandbuildtheirowncustomizedintegrationsforthesedatasourceswithinMicroStrategy,thus,providingusersaccesstoanydatasourcewithoutwaitingforthemtobecertifiedbytheplatform.

•Tableau'sWebDataConnectorSDKprovidesamechanismforcreatingcustomdataconnectors.However,itrequirestheschematobedefined.Thereisnowaytoautomaticallydetectdimensionsormeasures,whichrequiresmanualeffort.

MultitenancySupport

Theabilitytodeployasingleinstanceofasoftwareapplicationtoservemultiplecustomers,whereeachcustomeriscalledatenant.

•MultitenancyenablesanOEM’svariouscustomerstoexperiencecustomapplications,allbuiltonasinglearchitecture.Sharingresourcesresultsinlessadministrativeoverhead,reducedresourceconsumption,andlowoverallTCO.•MicroStrategysupportsaspectrumofmultitenantarchitecturesfromhighisolationtohighsharing.Inaddition,MicroStrategyallowsforpersonalizationinasharedprojectsuchascustombrandingandlogosforeachtenant,personalizedobjectnames,andinternationalizationcapabilities.

•Tableauusescompartmentalizedcontainerscalledsitesformultitenancy.Thereisnosharingorcommunicationbetweensites,soeachsitehastohaveitsownuseradministration.Thereisalsonowaytoaddatenant'sbrandingorlogotoasite.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

EnterpriseCloud

SimplifiedEnterpriseDeployment

TheabilitytoeasilydeployanenterprisecloudenvironmentwithoutITsupport.

•MicroStrategyonAWSwillenablecustomerstodeployenterprisenetworksthatarefullyconfiguredandreadytouseinlessthan30minutes.Thissavesuserstimeandmoneybyeliminatingtheneedtodownload,install,andconfiguretheenvironmentsthemselves.Userscanchoosefromdifferentinstancetypesandsizesbasedoncostorusagerequirements.•Cloudenvironmentscanalsobedeployeddirectlyintoacustomer'sAWSaccountformaximumcontrol.•Userscanlaunch3differentenvironmenttypes,rangingfromanall-in-onesystemtoanenterprise-gradedistributedandredundantsystem.

•Tableauhas2offeringsavailableonthecloud,AWSMarketplaceandTableauOnline,andbothhavesignificantflaws.TableaudoesnotprovideaversionofitsproductthatisoptimizedonAWSServices.Botharewatered-downversionsofthefullproduct.

•TableauontheAWSmarketplaceisserveronly.UsersmustdownloadandinstallaDesktopversionofTableauonlocalmachinestopublishandinteractwithdashboards.

•TableauOnlinerequiresuserstodownloadandinstallDesktop.Asof10.3Tableaucannowsupporthybridconnectivitymode.

GlobalAvailability

Theabilitytodeployenvironmentsglobally.Globaloptionsmakeiteasyforcustomerstodeploytheirenvironmentsclosertohomesotheycanmeetperformance,compliance,anddatarequirements.

•MicroStrategyCloudcandeploydistributedandredundantsystemsinover42AWSAvailabilityZonesin16geographicregionsaroundtheworld.ThisincludescountriesacrossNorthAmerica,SouthAmerica,Asia,Europe,andAustralia.ThisenablesorganizationstodeployMicroStrategyclosertoitsusers.Thisdecreaseslatencyandenablesfasterresponsetimes.Byhavingdatacentersclosertohome,italsoallowsthedataenterstocomplywithlocallawsandregulations.

RegionandNumberofAvailabilityZones

•AWSGovCloud(2)

•USWestOregon(3),NorthernCalifornia(3)

•USEastNorthernVirginia(5),Ohio(3)

•CanadaCentral(2)

•SouthAmericaSãoPaulo(3)

•EuropeIreland(3),Frankfurt(2),London(2)

•AsiaPacificSingapore(2),Sydney(3),Tokyo(3),Seoul(2),Mumbai(2)

•ChinaBeijing(2)

•NewRegions(comingsoon)ParisNingxia

•TableaudoesnothavetheabilitytolaunchafullyconfigureddedicatedandredundantsystemintheAWSDatacenters.TableauontheAWSMarketplaceonlyallowsthelaunchingofasimplesinglenodeenvironmentwhichisnotsuitableforenterpriseorganizations.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

APIEnabledOperations

JavaScriptframeworksthatprovideanumberofAPIstohelpcustomersbuildapplications.

•TheMicroStrategyCloudAPIgivescustomersunlimitedflexibilitytocreatetheirowncustomworkflows.Customershavetheabilitytobuildpersonalizeduserinterfacesfordeployingandmanagingtheircloudenvironments.ThisempowersdeveloperstoautomatetheirMicroStrategyCloudcapabilities.•ThroughAPIs,itispossibletolaunch1000MicroStrategyinstanceswithasinglelineofcode,resizethemtoanysize,andthenterminatethemoncedone.WithoutAPIs,thiswouldbeamanualprocess.It’seasytointegratewithotherautomationtoolsandtheAPIworkswithanyprogramminglanguage.

CloudSpecificAPIswesupport:•Retrieveorsearchforenvironments•Createnewenvironments•GetEnvironmentContactDetailsList•ResendEmailtotheownersoftheenvironments•Restartenvironment/s•Startenvironment/s•GetEnvironmentStates•Stopenvironment/s•Terminateenvironments•FindenvironmentdetailsbyenvironmentID•UpdateEnvironmentContactDetails•Updateexpirationdateforenvironment•FindalltheinstancesinanenvironmentbyenvironmentID•FindalltheinstancesstateinanenvironmentbyenvironmentID•RestartInstance•StartInstance•StopInstance•Findschedulesbyenvironmentid•Createscheduleforenvironment•Inactivatetheselectedschedulebyscheduleidandenvironmentid•Findschedulebyscheduleidandenvironmentid•Updatescheduleforenvironment•Resizeallserverinstanceorselectedserverinstanceofanenvironment•Createnewenvironments

•TableaudoesnotprovideanyAPIsatthecloudinfrastructurelevel.Organizationscan'tcreatecustomcodesforeventhemostbasicinfrastructuretaskssuchasstartingandstoppinginstances.Tableauusersmustmanuallyinitiatethesetaskswhichtakesadditionaltimeandeffort.

DisasterRecoveryandFailover

Clusteredserversthatrestorebackupsafterfailuresonoworkortimeislost.

•MicroStrategyCloudclustersenterprisedeploymentswithmultiplenodes,andgivesorganizationstheflexibilitytoaddadditionalnodes.•Clusterednodesprovideloadbalancing,highavailability,failover,andredundancy.Eachnodesynchronizesmetadatainformation,historylists,andreportcaches.Incaseofdisasterorfailure,MicroStrategybackupsarestoredredundantlyacrossmultipleavailabilityzonesandcanbeaccessedandrestoredinanalternateavailabilityzone.ThisaffordszerodowntimeanduserscanalwaysaccesstheirMicroStrategyenvironment.

•Tableaudoesnotprovideanyautomatedwaytoconfiguredisasterrecovery.Itisamanualprocessandaburdenonitsusers.ManuallysettingupDisasterRecoveryforTableauispronetohumanerrorsandisunreliableforenterprisedeployments.IfanythingweretohappentoTableaucustomerdataanddisasterrecoverywasnotsetup,alldatawillbelost.

CentralizedAdministration

Asingleinterfacethatprovidesalltheadministrationtoolstomanageandmonitoranenterprisecloudenvironment.

•MicroStrategyallowsthecustomertostart,stop,andrestartanAWSenvironmentwhileretainingitscontents.Customerscantakeadvantageofstoppingtheirenvironmentstosaveoncosts,especiallyduringnon-peakhours.•ThenewEnvironmentManagertoolallowsuserstoscheduletheseroutinetaskstooccuratspecificdatesandtimes.•ForPOCordevelopmentpurposes,anadministratorcanstopthesemachinesduringnon-peakhourstoreducecosts.•Customersonlypayforwhattheyuse.

•Centralizedadministrationissupported,butTableauusersmustmanuallyscaleenvironmentsupordown.Thereisnosupportforschedulingroutineadministrativetasks.TableauusersarelimitedtotheAWSconsole,whichiscomplicatedforenduserstounderstand.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

AutoScaling Theabilitytoresizecloudenvironmentsbasedontheconditionsthecustomerdefines.

•MicroStrategyCloudcustomershavetheabilitytoscaletheirenvironmentupordownwithover6differentinstancesizeoptionsfromAWSrangingfrom4vCPUand15.25GiBto64vCPUand488GiBofmemory.•Environmentscanscaleon-demandorschedulebasedonusagepatterns,applicationusagepatterns,anddatasize.Customerscanaddnewusersatanytimeanddeploymultipleenvironmentsandprojectsastheyseefit.•Customerspayforwhattheyuseaccordingtolengthoftime.

•Tableaudoesnotprovideautomatedscalingofenvironments.Administratorsmustmanuallyscaletheenvironmentsupordown.UsersareforcedtousetheAWSconsolebuiltfordevelopersandpowerusers,whichmaybetoocomplicatedforbusinessusers.•Tableaucannotcluster8nodes.Largeenterpriseorganizationsmayneedtoclusterupto8nodestosupporthundredsofusersandpetabytesofdata.

SeamlessUpgrades

Upgradetheplatformandcorrespondingserverswithoutanydowntimeoradditionalwork.

BymovingtotheMicroStrategyCloud,customerscanensurethattheyhavethelatestplatformandversionrelease,allowingthemtotakeadvantageofthelatestplatformsecurityandfeatureenhancements.WiththenewCloudEnvironmentManager,customerscanscheduleupgradesduringnon-peakhourstoguaranteeseamlessupgradeswithzerodowntime.Testingandhealthchecksareautomaticallyperformedtohelpensureasuccessfulupgrade.

•UpgradingTableauCloudinvolvesmanymanualstepsandoperations.UsersmustdownloadandinstallthenewversionthemselvesordeploythelatestversionontheAWSMarketplacebeforemanuallymigratingobjectsfromanoldenvironmenttoanewone.•UsersmustmanuallyupgradeDesktopandServer.•Thenewmajorversiondoesn'treplaceanexistingmajorversiononthemachine.ThiscausesconfusionasuserswillhavemultipleversionsofTableauandmaynotknowwhichversiontouse.Thiswillalsocreateversioncontrolissues.

HighPerformanceandReliability

Maintainhighperformanceandreliabilitywithoutsacrificinguserexperienceorsecurity.

•EachMicroStrategydeploymentisinasingle-tenant,privatecloud.Thisallowsorganizationstocustomizethesoftwaretomeettheirneeds.Queriesrunbycustomerswillnotaffectothers.Eachinstanceisisolatedfromothersformaximumprivacy.

•TheMicroStrategyCloudoperationsteamhasthecloudexpertsandsupporttohelpensurehighperformanceandreliability.WearebackednotonlybyAWS’sworld-classinfrastructure,butalsoAWSexpertswhohelpeddesignandautomateourclouddeployment.OurCloudenvironmentwasbuiltwiththelatestAWStechnologyandaccordingtoAWS’sbestpractices.Ourteamproactivelypatchesinfrastructure,operatingsystems,andapplicationstooptimizeperformancewhiledeterringsecuritythreats.Wehaveprocessesinplacesothatsystemsaremonitored,includingtheanalyticsandmobilityservers.

•MicroStrategyallowsorganizationstoclusterupto8servernodes.Beyondbeingabletofurtherscaleinvolumeofanalyticscontent,thiswillimproveoverallSLAsbyreorganizinglargeclustersforhigheravailabilityandfasterservicerecovery,reduceTCObyconsolidationofmultipleenvironments,andremovefrictiontodeploynewapplicationsandincreaseusercapacity.

•TableauontheAWSMarketplaceandTableauOnlinedonothavehighperformanceandreliabilitybecausetheyareasingleinstanceonamultitenantenvironment.Asaresult,acustomer'squeriesmayimpactperformanceforallothercustomersonthesametenant.Ifthesinglenodegoesdown,thewholeenvironmentwillbeinaccessible.Ifthecustomerdecidestoclustermachines,itwillbeamanualprocesswhichwillrequireinstallingandconfiguringadditionalnodesandtakeadditionaltime,resourcesandexpertise.•Tableauonlineisamultitenantenvironment.Asaresult,acustomer'squeriesmayimpactperformanceforallothercustomers.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

DataConnectivityandMigration

Servicesforcustomerslookingtomovetheirdataintothecloudorconnecttheiron-premdatatotheircloudenvironment.

•MicroStrategyprovidesdataconnectivityanddatawarehousesolutionstomeetcustomerneeds.Customersmaychoosetomigratetheirdataintothecloud.WeofferoptionstomigrateintoAmazonRedshift,SQLServerEnterprise,SQLServerStandard,MySQL,orAuroraDWHplatforms.Whencustomerschoosethisoption,MicroStrategybuildsthechosenDWHwithinthesameVPCastherestoftheBIcloudenvironment.MicroStrategyworkswithcustomerstoselectthecorrectsize(CPU/RAM)DWHmachinethatmeetstheirneeds.ETLoptionsarealsoavailable.

•Ifacustomerchoosestomaintaintheirdatabaseon-premorinanotherclouddatasource,atypicalimplementationinvolvesestablishingaVPNconnectionbetweentheMicroStrategyCloudanditsdatabaseordata.Theperformanceofthisarchitecturecanvarybasedonavarietyoffactors,includingthephysicaldistancebetweentheMicroStrategyClouddatacenterandthecustomerdatasource,thelatencyofthedataconnection,thebandwidthoftheconnection,theamountofusage,itsqueryintensiveness,thequery-responselatencyofthecustomerdatasource,andothervariables.

•Whiletheservercanbehostedinthecloud,TableaurequiresitsDesktopproductfordatamodelauthoring.Thisisn'tatruecloudmodelandwillrequireenduserstodownloadandinstalltheirproductontheirowncomputers.•Webislimitedtointeractingwithpublisheddashboardsandcreatingnewdashboardsandsheets.•Nomigrationplanstomovetoon-prem.Usershavetochoosetostayon-premormovetocloud.

DataSecurity Securitytoprotectcustomerdata24/7/365.

•MicroStrategyCloudsecuritymeetsorexceedsindustrystandardsandbestpractices.MicroStrategyimplementsstrongcontrolpracticestoeffectivelymaintainthesecurityandavailabilityoftheMicroStrategyCloudandassociateddata.Wehelpensurethatyourdataissecureatnetworkandapplicationlevelsfromanyattacks.WefollowthelatestindustrystandardsonmanycompliancesandcertificationssuchasSOCI&II,HIPAA,PCI,andPrivacyShield.

•PhysicalSecurity–SAS-70certifiedDataCenter•TableauSingleSignOn(SSO)istheaccesscontrolsystemthatprovidessecureauthenticationtosystemsincludingTableauWebsite,TableauCustomer/PartnerPortal,TableauForumsandTableauOnline.•SSLEncryption•Permissionscanbeaddedtoworkbooksanddatasourcestogovernthecapabilitiesavailabletospecificusersandgroups.•UserscanonlydefineadditionalsecurityinworkbooksanddatasourcesbyaddingUserFiltersandDataSourceFilters.

EnterpriseIoT

DigitalBadge Useasingledigitalidentifiertotrack,report,andmanagealluserinteractionswithenterpriseassets.Thebadgeverifiesidentitiespriortograntingaccesstoenterpriseassets.

•MicroStrategy,viaUsher,deliverssmartphone-baseddigitalbadgesthatprovideseamlessaccesstophysicalandlogicalassetsacrosstheenterprise.•Digitalbadgesreplacephysicalbadges,keyfobs,passwords,andotheridentifierswithdigitalcredentialsdeliveredviaamobileapp.Badgesarebrandedbytheissuingorganizationandaredynamicallyandsecurelylinkedtoanindividuals'privilegesandaccessrights.•Badgescanberemotelyissuedandrevokednearlyinstantaneously.Theyareprovisionedviasecure,out-of-bandmeans,andtheirusecanbegatedbybiometric,geographical,ortemporalconstraints.•Thedigitalbadgeprovidesauniqueidentifierthatcanbeusedbyanysinglebadgetovalidatetheidentityofanyotherbadge.Italsoprovidesone-timepasscodesforasecondfactorofauthentication.

•DigitalbadgesarenotprovidedinTableau.MicroStrategyistheonlyBIplatformthatofferspassword-freeloginviaamobileapp.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

PhysicalAccess

Controlandmanageaccesstoanyentrywayacrossanenterpriseusingadigitalbadgetoenhanceorreplaceexistingaccesscardsforemployees,contractors,andvisitors.

•MicroStrategyprovidessmartphone-basedphysicalaccessfunctionalitypre-integratedwithleadingPACSvendors.Usherworkstoconsolidatemultiplephysicalaccesscontrolsystemsthroughoutanenterprise.•WithanOpenAPImodel,MicroStrategycanintegratewithpartnerphysicalaccesscontrolsystems,buildingautomationsystems,manufacturingsystems,InternetofThings(IoT)grids,andnetworksandmanagementsystemstodelivermoreadvancedfunctionalityandimplementationoptionstocustomers.

•Physicalaccessisnotsupported.TableaudoesnotsupportOTBintegrationwithleadingPACSvendorsonmobiledevices.

LogicalAccess

AccessalltypesofdigitalassetsinanorganizationincludingBIapplications,webapplications,VPNs,andworkstationsfromasinglepoint.

•MicroStrategyprovidessecuredigitalidentitythatallowsuserstoaccessnearlyanysysteminanenterprise(devices,applications,andVPNs)fromasinglepoint.InordertobothprotectthecurrentITinvestmentsofcorporationsaswellasenablefutureinvestments,logicalaccesswithMicroStrategyiscompatiblewithbothindustry-standardprotocolslikeSAMLandRADIUSaswellasemergingstandardssuchasOpenIDConnect.

•TableaudoesnotofferlogicalaccesstodigitalsystemsotherthanitsownBIsuite.TableaucanbeconfiguredtouseSAML(securityassertionmarkuplanguage)orOpenIDConnectforpassword-freelogins/singlesign-on,butthisrequiresathird-partyauthenticationsolution.

BluetoothSensing

Enablecontextualinteractions,security,andseamlessuserexperiencesviaBluetoothdeliveringreal-timelocationalawarenessofenterpriseassets.

•IntheMicroStrategyplatform,Usher’sBluetooth(BLE4.0)integrationenablesreal-timemicro-locationalawarenessofenterpriseassetsaswellastouch-freephysicalandlogicalaccess.•Thisallowsthousandsofuserstoprojecttheiridentityandmoveaboutacorporateenvironmentaccessingdoorwaysandsystemssecurelywithdrasticallydecreasedamountsoffriction.TheBluetoothsensingcapabilitycanalsobeconfiguredtologproximityataparticularplaceandtime.

•TableaudoesnotintegratewithBluetooth.

BarcodeScanner

TrackenterpriseassetsbyscanningbarcodesorQRcodeswheneverauserinteractswiththem.Thisabilitysetsthefoundationforseamlessrepair,maintenance,andinventorymanagementofenterpriseassets.

•TheintegratedbarcodescannerinMicroStrategybadgescanscanvirtuallyanykindofQRorbarcodetag,securelyloggingalinkagebetweenanemployeeandaproduct,machine,oranyvaluableenterpriseasset.•ThiscapabilityallowsthetrackingofofflineassetsusinglabelsandtagswithbarorQRcodesandcanimproveprocessauditingandenforcementforcustomerservice,maintenance,andmore.Scanningbarcodeshelpstakedatafrommultiplecomponentsandsystemsandcombinethemtoimprovethepredictabilityofperformanceissuesthatariseinday-to-daybusinessoperations.

•TrackingassetswithbarcodescannersisnotsupportedinTableau.ThisisinpartduetoTableaunotprovidingadigitalbadgeforuseininteractingwiththeEnterpriseInternetofThings.

Communication&Collaboration

Empowermanagementanddecision-makingtobemoretimely,informed,andcollaborativethroughdirect,in-app2-waymessagingbasedonlocationandsystemsaccess.

•TheUsherout-of-the-boxproductivityapplicationallowsmanagerstoquicklyidentify,verify,coordinate,andcommunicatewithotherusers–eitherin-personorbyremotelocation.•UsershavethecapabilitytoexchangemessagesfromanyclientinterfaceviatheIdentityserverastheintermediary.Thisfeaturesupportsanumberofusecasesincludingemployeesafety,support,andcoordination,particularlyforfieldworkforcesorduringspecialevents.

•ForTableau,thisisnotofferedoutsideofannotationsandcollaborationfordashboardsinitsBIinterfaces.SinceTableaudoesnotprovideadigitaltwinthatiscarriedbyuserswiththeminamobileform-factoratalltimes,itfurtherlacksaconvenientmeansofreachingusersinatimelyfashion.Additionally,thismeansthereismuchlesscontextualinformationavailableaboutusersinanygivenpointintimetoinfluencethedirectionofcommuniques.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotTableauDetailsbyCapability -vsTableau -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

Real-timeTelemetry

Generateconsumablereal-timeintelligenceviadigitalidentityinteractionswithalltypesofenterpriseassets(physicalandlogical)andconstituents.

•WithMicroStrategyUsherbadges,userpresenceandactionscreatereal-timetelemetryviaanApacheKafkaCluster–anopen-sourceprogramdeliveringadistributed,partitioned,andreplicatedcommitlogservicesupportingreal-timedataprocessingandbigdatavolumes.Thistelemetrydataisarichandunderutilizedsourceofinformationthatisthekeytounlockingasmarter,moreproductiveworkforce.Toexpeditevaluecreation,MicroStrategyhelpsorganizationsefficientlycreateandharnessmassiveamountsoftimelyinformationarrivingfromEIoTdevices.

•TableauDataExtracts(TDEs)donotincludealiveconnectiontothesource.ThismeansthatTDEsarenotusefulforproviding“real-time”datainaTableauvisualization.Also,iftherefreshtimeofaTDEismorethanthedesireddatarefreshtime,thenTDEsaren’tfeasible.•RefreshingTDEsputsmoreloadontoTableauServer,whichcanimpacttheperformanceofvisualizations.Therefore,itmaybepreferabletodotheworktomaketheunderlyingsourcefastenoughtousealiveconnectionratherthanimplementingtheextrahardwareandconfigurationneededtomaketheTDErefreshfastenough.•Tableau'slackofadigitalbadgepreventsitfromgeneratingcomprehensive,real-timetelemetrystemmingfromtheinteractionsbetweenenterpriseassetsandconstituents.

OTBReportingModule

Deployreportingbasedontelemetry,pullingdatafromallassetsandaccesspointstodeliverinsightintooperationsandcomplianceinaunified,“singlesourceoftruth”dashboard.Reportsshouldbecustomizablewiththeabilitytoblenddatafromotherenterpriserepositories.

•UsherAnalyticsisaMicroStrategyprojectincludedout-of-the-boxwithabadgeimplementation.MicroStrategytakescareoftheETLprocessessoaccessandauthorizationdatageneratedontheback-endisautomaticallyloadedintoadatawarehouseandleveragedbyapre-builtdataschema.Thisprojectincludesmultipledashboardsandamobileapplicationforvisibilityintointeractionsbetweenenterpriseconstituentsandassets.

•OTBreportingforanaccess-centricEIoTimplementationisnotsupportedbyTableau.ForTableautodeliverdashboardsthatshowaconvergedlogofphysicalandlogicaltransactionsbyeachuserinanenterprise,asignificantamountoflabor(connecting,ETL-ing,architecting,dashboarding)wouldneedtooccur.

IntegrationwithDirectoryServices

Synchronizetodirectoryservicesastheauthoritativesourceforemployeerecordsandattributes.Supporttheenforcementofdirectoryprovisioningforauthorization(privileges,entitlements,andrestrictions).

•WithintheMicroStrategyplatform,UsherNetworkManagerhaspre-builtdirectoryintegrationswithMicrosoftActiveDirectory,AWSDirectoryServices,andOktaUniversalDirectory.UsherisalsocompatiblewiththeOpenLDAPstandard.ThisallowsMicroStrategytoquicklyissuestandardizedcredentialstoallusers,eveninorganizationswhichutilizemultipleidentityrepositories-orevenmanuallyaddtemporaryuserswhodonotexistinanyrepository.

•TableauprovidesauthenticationandsecuritysupportviaMicrosoftActiveDirectory,SAML,oAuthandanativeauthenticationmanagedbyTableauServer.However,itintegratesnativelywithfewerthird-partyidentityrepositoriescomparedtoMicroStrategy.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotTableauDetailsbyCapability -vsTableau -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

IdentityServer Manageanetworkofusersbyconfiguringrelationshipsthatprompt,enable,orsecureinteractionsamongemployeesandassetswithinthenetwork.IdentityServersenableadministratorstocreate,configure,distribute,revoke,andmanagedigitalidentitieswithuserbadges.

•TheMicroStrategyUsheridentityserver,whichassignsandissuesdigitaltwinstousersintheformofbadges,isFIDOAlliance-certifiedonaUAFprotocolfordeliveringpassword-freeauthenticationbasedonpublickeycryptography.Itisstronglyresistanttophishingandcanmakeuseraccesssubjecttogeographicandtemporalconstraints.

TheUsherserverarchitectureisbuilttoensurethatonlyauthorizedbadgeuserscommunicatewiththeidentityserver,andonlyfromauthorizeddevices.TheUsherserverhasthesoleauthoritytoconvertamobiledeviceintoanauthorizeddevicethroughaprocessthathelpsensurethatroguedevicesorapplicationswillnotbeabletocommunicatewiththeidentityserver.Theidentityserverprovidessupportforencryptionofdataatrestandintransit,encryptionkeymanagement,andtransactionloggingtiedtoanindividualuser’sidentity.

•TableaudoesnotprovideOTBsupportforidentityservers.UserandassetadministrationinTableauislimitedtocontrollingBIapplicationsandenvironments.

EnterprisePartner

100%FocusonEnterpriseAnalytics

Corebusinessisexclusivelyfocusedonenterpriseanalytics.

•MicroStrategyisdedicatedtoasinglebusinessline,exclusivelyfocusedonenterpriseanalyticsandmobilitysoftware.•MicroStrategy’smissionistoprovideenterprisecustomerswithaworld-classsoftwareplatformandexpertservicessotheycandeployuniqueintelligenceapplications.

•Tableauwasdesignedasaself-servicedatadiscoveryandvisualizationsolutionaimedatandadoptedprimarilybyteamsanddepartments.•Tableauhasmultiplegapsasanenterprisesolution.

PlatformCohesion

Cohesionisanimportantconceptinsoftwaredesignbecauseitreducescomplexity,enhancessystemmaintainabilityandincreasesreusability,whichtogetherpromoteperformance,scalabilityandelegance.

•MicroStrategy10hasaunifiedplatformarchitectureuniquelysuitedtodeliverhigh-performanceapplicationsthatarehighlyreusableandsecure,andcanmeetthebusinessintelligencedemandsofvarioususersandorganizations.•Sinceitsinception,MicroStrategyhasbeendevelopingitsplatformtechnology100%organically.

•Tableauhasstartedtomeldtogetherdisparatetechnologiestotrytofillgapsinitssolution.•In2015,TableauacquiredInfoactive,whichspecializesininfographics.•In2016,TableauacquiredHyPer,anin-memorydatabaseresearchprojectthatneverlaunchedcommercially.AccordingtoTableau’sroadmap,itplanstouseHyPertoreplaceTableau’sdataextractsinordertosupportlargerdatasets.

VisionaryCEO

CEOanticipatesanddrivestechnologytrendsintheenterpriseanalyticsindustry.

•MicroStrategy’sCEO,MichaelSaylor,hasanticipatedtechnologytrendssuchasmobiletechnology’stransformationofbusinessoperations,andledthecompanythroughmultiplewavesofinnovationsuchasclient-server,web,mobile,cloudandenterpriseinternetofthings.•Mr.SaylorisalsotheauthorofTheNewYorkTime’sbest-sellingbook,“TheMobileWave.”

•AdamSelipskywasappointedTableau’sCEOinSeptember2016andhasnosignificantpriorexperienceleadingormanagingananalyticsbusiness.•Mr.Selipskywaspreviouslyinmarketingandsales,andisn’tavisionaryintheanalyticsindustry.

CEOEngagementwithCustomers

CEOengagesdirectlyandsubstantiallywithcustomersaroundtheworld.

•MicroStrategy’sCEOdirectlyengageswithcustomersaroundtheworldbypersonallyparticipatinginamajorityofthe100+SymposiumeventsthatMicroStrategyholdsperyearin35differentcountries,inadditiontoothercustomermeetingsandeventsonaregularbasis.

•TableauoffersonlyalimitednumberofCEOattendedconferences.

TenuredExecutiveTeam

Executiveteamhasextensiveexperienceinenterpriseanalyticsandmobility.

•MicroStrategy’sCEOandCTOcollectivelyhaveover50yearsofexperienceinenterpriseanalyticsandmobility.•Additionally,MicroStrategy’sCEOhassciencedegreesfromMITandmorethan50patentstohisname,andhasbeenthedrivingforcebehindMicroStrategy’stechnologysinceitsinception.

•Tableau’sCEOwashiredlessthanayearago,andhasnopriorexperienceintheanalyticsindustry.•Tableau’sCEOandChiefDevelopmentOfficercollectivelyhaveonly14yearsofexperienceintheanalyticsindustry.

ShareholderAlignment

Principalshareholderandmanagementinterestsarealignedwiththecompany’slong-termsuccess.

•Mr.Saylor,thecompany’sChairmanoftheBoard,President&CEO,foundedMicroStrategyin1989andhasbeenthecompany’scontrollingshareholdersinceitsinception.Accordingly,shareholderandmanagementinterestsarefullyalignedinpursuingMicroStrategy’svisionandlong-termsuccess.

•Tableau’sCEOholdslessthan1%ownershipinterestinthecompany.•In2016,Tableauwasreportedlyindiscussionswithaninvestmentbanktoexploreapotentialsaleofitsbusiness.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotTableauDetailsbyCapability -vsTableau -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotTableau Tableau

ScoreMSTRScore

PubliclyTradedCompany

Withgreatertransparency,stabilityandaccesstofunding,apubliclytradedcompanygenerallyhasastrongermanagementteam,instillsgreaterconfidenceincustomersandhasmorefinanciallevers.

•Havinggonepublic18yearsago,MicroStrategyisamaturepubliclytradedcompany.

•Tableauhasbeenpubliclytradedforonly4years.

StrongFinancials

Aprofitableorganizationwithastrongbalancesheetcanbetterwithstandmarketvolatilityandfluctuations.

•MicroStrategyhasbeenprofitableoverthelast13years,withcombinednetincomeof$197millionoverthelast2fiscalyearsandanoperatingmarginof21%for2016.•Inaddition,MicroStrategy’sbalancesheetisstrongwithzerodebt.

•Tableaureportedacombinednetlossof$228millionforthelast2fiscalyears.•Tableau’soperatingmarginfor2016was-17%.

WorldwideSalesPresence

Companyhastheabilitytodirectlyengagewithorganizationsaroundtheworld.

•MicroStrategyhasofficesin26countriesacrosseverymajorregionoftheworld.

•Tableauonlyhasofficesin10countries.•TableauhasnodirectpresenceintheMiddleEastorLATAM.

WorldwideServicesPresence

Companyhastheabilitytoprovidesupportandservicestocustomersaroundtheworld.

•MicroStrategyhasofficesin26countriesacrosseverymajorregionoftheworld.

•Tableauonlyhasofficesin10countries.•TableauhasnodirectpresenceintheMiddleEastorLATAM.

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CriticalCapabilitiesfortheEnterprisewithNewData OverviewOverview -vsQlik -

CriticalCapabilities-QlikScoresTechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

QlikScore

CriticalCapability

QlikScore CriticalCapability Qlik

Score CriticalCapability QlikScore

CriticalCapability

QlikScore

CriticalCapability

QlikScore

CriticalCapability

QlikScore

1ObjectOriented

ReusabilitySelf-Service

DataDiscoveryTransactionalWorkflows

CreateCustomWebApplications

SimplifiedEnterpriseDeployment

DigitalBadge100%Focus

onEnterpriseAnalytics

2 DataGovernance

OptimizedDataConnectivity

EmbeddedMultimedia

CreateCustomMobile

ApplicationsiniOSandAndroid

GlobalAvailability

PhysicalAccess

PlatformCohesion

3 UserSecurity

DataPreparationandBlending

GeospatialAnalysis EmbedThird-PartyDataasDatasets

APIEnabledOperations LogicalAccess Visionary

CEO

4 Scalability EnterpriseReports OfflineAccess

CreateCustomHTML5

Visualizations

DisasterRecoveryand

FailoverBluetoothSensing

CEOEngagement

withCustomers

5 Performance Dashboardsanddocuments

MobileClientCachingforHighPerformance

ExtractSubsetsofDataUsing

RESTfulAPIsCentralized

AdministrationBarcodeScanner

TenuredExecutiveTeam

6 Automation MobileAnalytics

PersonalizedAlertsviaPush

NotificationsCreateCustomDataConnectors AutoScaling Communication

&CollaborationShareholderAlignment

7 Monitoring RealTimeAnalytics

InstantUpdatestoCustomAppswithNoRecompilation

MultitenancySupport

SeamlessUpgrades

Real-timeTelemetry

PubliclyTraded

Company

8 DeploymentPredictive

AnalyticsandMachineLearning

Customize/WhiteLabel

HighPerformanceandReliability

OTBReportingModule

StrongFinancials

9 HighAvailability

BigDataAnalytics

NativeIntegrationwithEMMVendors

DataConnectivityandMigration

IntegrationwithDirectoryServices

WorldwideSales

Presence

10 In-memoryArchitecture

AutomatedDistributionand

AlertingMobileAppUsage

Monitoring DataSecurity IdentityServerWorldwideServicesPresence

TechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

QlikScore

CriticalCapability

QlikScore CriticalCapability Qlik

Score CriticalCapability QlikScore

CriticalCapability

QlikScore

CriticalCapability

QlikScore

CriticalCapability

QlikScore

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CriticalCapabilitiesfortheEnterprisewithNewData CriticalCapabilities-QlikScoresOverview -vsQlik -

TechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

QlikScore

CriticalCapability

QlikScore CriticalCapability Qlik

Score CriticalCapability QlikScore

CriticalCapability

QlikScore

CriticalCapability

QlikScore

CriticalCapability

QlikScore

1ObjectOriented

ReusabilitySelf-Service

DataDiscoveryTransactionalWorkflows

CreateCustomWebApplications

SimplifiedEnterpriseDeployment

DigitalBadge100%Focus

onEnterpriseAnalytics

2 DataGovernance

OptimizedDataConnectivity

EmbeddedMultimedia

CreateCustomMobile

ApplicationsiniOSandAndroid

GlobalAvailability

PhysicalAccess

PlatformCohesion

3 UserSecurity

DataPreparationandBlending

GeospatialAnalysis EmbedThird-PartyDataasDatasets

APIEnabledOperations LogicalAccess Visionary

CEO

4 Scalability EnterpriseReports OfflineAccess

CreateCustomHTML5

Visualizations

DisasterRecoveryand

FailoverBluetoothSensing

CEOEngagement

withCustomers

5 Performance Dashboardsanddocuments

MobileClientCachingforHighPerformance

ExtractSubsetsofDataUsing

RESTfulAPIsCentralized

AdministrationBarcodeScanner

TenuredExecutiveTeam

6 Automation MobileAnalytics

PersonalizedAlertsviaPush

NotificationsCreateCustomDataConnectors AutoScaling Communication

&CollaborationShareholderAlignment

7 Monitoring RealTimeAnalytics

InstantUpdatestoCustomAppswithNoRecompilation

MultitenancySupport

SeamlessUpgrades

Real-timeTelemetry

PubliclyTraded

Company

8 DeploymentPredictive

AnalyticsandMachineLearning

Customize/WhiteLabel

HighPerformanceandReliability

OTBReportingModule

StrongFinancials

9 HighAvailability

BigDataAnalytics

NativeIntegrationwithEMMVendors

DataConnectivityandMigration

IntegrationwithDirectoryServices

WorldwideSales

Presence

10 In-memoryArchitecture

AutomatedDistributionand

AlertingMobileAppUsage

Monitoring DataSecurity IdentityServerWorldwideServicesPresence

TechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

QlikScore

CriticalCapability

QlikScore CriticalCapability Qlik

Score CriticalCapability QlikScore

CriticalCapability

QlikScore

CriticalCapability

QlikScore

CriticalCapability

QlikScore

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CriticalCapabilitiesfortheEnterprisewithNewData OverviewDetailsbyCapability -vsQlik -

WhyNotQlikTechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTQlik Qlik

ScoreMSTRScore

EnterprisePlatform

ObjectOrientedReusability

Anobject-orientedarchitecturecatalogseveryaspectofthebusiness.Dataassets,KPIs,dimensions,users,reports,anddashboardsareallstoredinacentrallocationasuniquelogicalobjectstosupportreusability.

MicroStrategyoffersacentralizedmetadatarepositorythatisbuiltwithandcontainsobjects,asdefinedbydevelopers,andcanbereusedacrosstheBIproject.Objectscanbecombinedtocreatehigherlevelobjects(e.g.,attributesandmetricsmakeupareport;reports,filters,andpromptsmakeupadocument;documents,andotherreportscanbeembeddedintoadocument-allofwhicharestoredas"metadataobjects"),andthistogetherdeliversasingleBIprojectoradatamodel.•ThereusablemodelenablesobjectsacrosstheBIdeploymenttobesecurelyreusedhundredsoftimesbyusersacrosstheenterprise,withoutanyduplicationofeffort.•Themodelnotonlyincludesdimensionsandmetrics,butalsocoversfilters,reports,prompts,customgroups,reports,dashboards,anddocuments-makingitpossibletoflexiblyreusealloftheseobjectsmultipletimesacrossanyapplicationandBIproject.•Changesormodificationsmadetoanyobjectinthemetadataautomaticallyproliferatestoallotherdependentobjects.Thiseliminatestheneedtomanuallyupdatethechangesacrossthedeployment,whichisparticularlyhelpfulforlargerBIprojects.•Thereusablemodelhelpsensurefasterdevelopmenttimes,increasedplatformscalability,efficientmanagement,andalsomaintainsasingleversionofthetruth.

•QlikSenselacksasinglereusablemetadatalayer.EachQlikapplicationisessentiallyastandaloneself-containedapp.Withthisfragmentedapproach,usersareunabletoleverage"metadata"objectsfromacrossalldatasources.

•QlikSenseislimitedinitsabilitytoreusemetadataobjects(suchascalculatedmeasures,customgroups,hierarchies)acrossworkbooksandunderlyingdataextractssincethey’retiedtospecificdatasources.

•QlikSenseusersmustmakechangestoanydatafield,datamodel,orbusinessformuladirectlyineachindividualapplication,creatingatediouschangemanagementprocess.

DataGovernance

Uniquedefinitionstoeverydimensionandmetricboundtogetherbystrictrulesthataredefinedbyalogicalmodel,thusensuringasingleversionofthetruth

TheMicroStrategymetadatamodelmakesitpossibleforanyonewiththerightprivilegestopromotenewandexternalcontenttotheServerandtieittoacertifieddatamodel,allwitheasyworkflows.•Itispossibletomapthemetadataatthedimensionlevel,aswellasthecubelevel,givinguserstheflexibilitytocontrolthedatathatispublishedtothemodel.•Theplatformsupportsgovernancefordatafromdisparatesources,evenexternalnon-certifiedsources,thathelpsbuildasystemofrecordthatuserscantrust--whilealsodeliveringflexibilitytoendusers.•Beyondtheabilitytogovernexternaldatasources,theplatformoffersgranularsecurityfeaturesthatallowprojectownersanddatastewardstograntpermissionsandprivilegestotherightpeople.Thisdeliversdatasecurityandalsopersonalizesreportsanddashboardstoendusers.•WorkflowsavailablewiththeMicroStrategyplatformtopromoteexternaldataintothesystemofrecord,combinedwiththeflexibilityofthesystemtodeliverself-serviceaccesstobusinessteamswillincreasetheoveralladoptionoftheBIplatform.

•UnlikeMicroStrategy,QlikSensedoesnotsupportacertified,enterprise-widelogicaldatamodel.QlikSensedashboardsareself-containedwithdataandmetadata,regardlessofthesourceorvalidityofthatdata.Asusersgeneratetheirown"siloed"datamodels,thepotentialforproliferatinginvalidorinconsistentdataacrosstheenterprisegreatlyincreases.

•QlikSenselacksthecentralizeduseradministrationneededtoenforcedatasecurity.UnlikeMicroStrategy,QlikSensehasnooverarching,automatedmechanismtocontinuouslyensurethatusersseeonlythedataappropriateforthem,basedontheirrolesandprivileges.

UserSecurity Rolesandprivilegesthatassignrestrictionstousersandgroupsensurethatendusersonlyseepersonalizedandrelevantcontentandareonlyabletoperformauthorizedactions.

ThesecuritymodelwithintheMicroStrategyplatformisbuiltaroundusersandusergroups,whicharerepresentedaslogicalmetadataobjects.Thisensuresthatdataissecuredatthemostgranularlevels.•Securityfiltersbasedondimensionvalueshelpensurethatusersarerestrictedtoonlyseedatathatisrelevanttothem.Thiseliminatestheneedtobuildmultiplecopiesofthesameapplication,andmakesitpossibletooptimallyscale.•WithMicroStrategy'stools,administratorscanapplyAccessControlLists(ACLs)tolargeusergroups,restrictingtherangeofdataobjectstheycanaccessoractionstheycanperform,andspecifyingthescopeoftheirprivilegesintheenvironment.•WithUsher,itispossibletoprovidesecuredigitalauthenticationoptions,includinggeo-fencingandtime-fencingcapabilities,makingitpossibletorestrictuseraccessbasedonlocationandtime.

•UnlikeMicroStrategy,QlikSenselackscentralizeduseradministrationtoenforcedatasecurityonanenterprise-widebasis.Thereisnooverarching,automatedmechanismtocontinuouslyensurethatusersseeonlythedataappropriateforthem,basedontheirrolesandprivileges.

•WithQlikSense,adminsmustcreateandmaintainSectionAccesstablesthatholdinformationonuseraccessprivilegesandthenreferencethesetablesfromthescriptofeachQlikSensedocumenttoincorporaterow-levelsecurity,whichisalotofredundantwork.

•QlikSensesupportsrow-levelsecurity(RLS)only.MicroStrategynotonly

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTQlik Qlik

ScoreMSTRScore

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotQlikDetailsbyCapability -vsQlik -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTQlik Qlik

ScoreMSTRScore

EnterprisePlatform

ObjectOrientedReusability

Anobject-orientedarchitecturecatalogseveryaspectofthebusiness.Dataassets,KPIs,dimensions,users,reports,anddashboardsareallstoredinacentrallocationasuniquelogicalobjectstosupportreusability.

MicroStrategyoffersacentralizedmetadatarepositorythatisbuiltwithandcontainsobjects,asdefinedbydevelopers,andcanbereusedacrosstheBIproject.Objectscanbecombinedtocreatehigherlevelobjects(e.g.,attributesandmetricsmakeupareport;reports,filters,andpromptsmakeupadocument;documents,andotherreportscanbeembeddedintoadocument-allofwhicharestoredas"metadataobjects"),andthistogetherdeliversasingleBIprojectoradatamodel.•ThereusablemodelenablesobjectsacrosstheBIdeploymenttobesecurelyreusedhundredsoftimesbyusersacrosstheenterprise,withoutanyduplicationofeffort.•Themodelnotonlyincludesdimensionsandmetrics,butalsocoversfilters,reports,prompts,customgroups,reports,dashboards,anddocuments-makingitpossibletoflexiblyreusealloftheseobjectsmultipletimesacrossanyapplicationandBIproject.•Changesormodificationsmadetoanyobjectinthemetadataautomaticallyproliferatestoallotherdependentobjects.Thiseliminatestheneedtomanuallyupdatethechangesacrossthedeployment,whichisparticularlyhelpfulforlargerBIprojects.•Thereusablemodelhelpsensurefasterdevelopmenttimes,increasedplatformscalability,efficientmanagement,andalsomaintainsasingleversionofthetruth.

•QlikSenselacksasinglereusablemetadatalayer.EachQlikapplicationisessentiallyastandaloneself-containedapp.Withthisfragmentedapproach,usersareunabletoleverage"metadata"objectsfromacrossalldatasources.

•QlikSenseislimitedinitsabilitytoreusemetadataobjects(suchascalculatedmeasures,customgroups,hierarchies)acrossworkbooksandunderlyingdataextractssincethey’retiedtospecificdatasources.

•QlikSenseusersmustmakechangestoanydatafield,datamodel,orbusinessformuladirectlyineachindividualapplication,creatingatediouschangemanagementprocess.

DataGovernance

Uniquedefinitionstoeverydimensionandmetricboundtogetherbystrictrulesthataredefinedbyalogicalmodel,thusensuringasingleversionofthetruth

TheMicroStrategymetadatamodelmakesitpossibleforanyonewiththerightprivilegestopromotenewandexternalcontenttotheServerandtieittoacertifieddatamodel,allwitheasyworkflows.•Itispossibletomapthemetadataatthedimensionlevel,aswellasthecubelevel,givinguserstheflexibilitytocontrolthedatathatispublishedtothemodel.•Theplatformsupportsgovernancefordatafromdisparatesources,evenexternalnon-certifiedsources,thathelpsbuildasystemofrecordthatuserscantrust--whilealsodeliveringflexibilitytoendusers.•Beyondtheabilitytogovernexternaldatasources,theplatformoffersgranularsecurityfeaturesthatallowprojectownersanddatastewardstograntpermissionsandprivilegestotherightpeople.Thisdeliversdatasecurityandalsopersonalizesreportsanddashboardstoendusers.•WorkflowsavailablewiththeMicroStrategyplatformtopromoteexternaldataintothesystemofrecord,combinedwiththeflexibilityofthesystemtodeliverself-serviceaccesstobusinessteamswillincreasetheoveralladoptionoftheBIplatform.

•UnlikeMicroStrategy,QlikSensedoesnotsupportacertified,enterprise-widelogicaldatamodel.QlikSensedashboardsareself-containedwithdataandmetadata,regardlessofthesourceorvalidityofthatdata.Asusersgeneratetheirown"siloed"datamodels,thepotentialforproliferatinginvalidorinconsistentdataacrosstheenterprisegreatlyincreases.

•QlikSenselacksthecentralizeduseradministrationneededtoenforcedatasecurity.UnlikeMicroStrategy,QlikSensehasnooverarching,automatedmechanismtocontinuouslyensurethatusersseeonlythedataappropriateforthem,basedontheirrolesandprivileges.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotQlikDetailsbyCapability -vsQlik -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTQlik Qlik

ScoreMSTRScore

UserSecurity Rolesandprivilegesthatassignrestrictionstousersandgroupsensurethatendusersonlyseepersonalizedandrelevantcontentandareonlyabletoperformauthorizedactions.

ThesecuritymodelwithintheMicroStrategyplatformisbuiltaroundusersandusergroups,whicharerepresentedaslogicalmetadataobjects.Thisensuresthatdataissecuredatthemostgranularlevels.•Securityfiltersbasedondimensionvalueshelpensurethatusersarerestrictedtoonlyseedatathatisrelevanttothem.Thiseliminatestheneedtobuildmultiplecopiesofthesameapplication,andmakesitpossibletooptimallyscale.•WithMicroStrategy'stools,administratorscanapplyAccessControlLists(ACLs)tolargeusergroups,restrictingtherangeofdataobjectstheycanaccessoractionstheycanperform,andspecifyingthescopeoftheirprivilegesintheenvironment.•WithUsher,itispossibletoprovidesecuredigitalauthenticationoptions,includinggeo-fencingandtime-fencingcapabilities,makingitpossibletorestrictuseraccessbasedonlocationandtime.

•UnlikeMicroStrategy,QlikSenselackscentralizeduseradministrationtoenforcedatasecurityonanenterprise-widebasis.Thereisnooverarching,automatedmechanismtocontinuouslyensurethatusersseeonlythedataappropriateforthem,basedontheirrolesandprivileges.

•WithQlikSense,adminsmustcreateandmaintainSectionAccesstablesthatholdinformationonuseraccessprivilegesandthenreferencethesetablesfromthescriptofeachQlikSensedocumenttoincorporaterow-levelsecurity,whichisalotofredundantwork.

•QlikSensesupportsrow-levelsecurity(RLS)only.MicroStrategynotonlysupportsrow-levelsecurity,butalsoenforcessecurityonindividualmetadataobjects,enablingmuchmoregranularcontroloverdataaccessandusercapabilities.

Scalability Deliveranalyticstoeveryoneacrosstheenterprise,andbeyond.Allow1000sofuserstoleverageanalyticswithoutsacrificingperformanceandwithoutrestrictionsondatasize.

MicroStrategyisoptimizedinitsdesignforenterprisescaleandspeed;assuch,theplatformcansupporttheanalyticalreportingneedsof100softhousandsofusersacrosstheenterprise.•Theplatformcanbeclusteredwithupto8nodeswithwork-anduser-fencingoptionstohelpensureperformanceandreliabilityacrosstheentireuserpopulation.•Theplatformhasnorestrictionsondatasizeforeitherdirectorin-memoryaccesstodata•MicroStrategycustomersareleveragingtheplatformtostoredatausingin-memorycubeswithover2billionrowswhiledeliveringsub-secondresponsetimestotheirend-users.•MicroStrategyistheonlycomprehensiveanalyticsvendorthatsupportsbigdataanalyticswithnativeconnectorstoHDFStoaccesspetabytesofdatainrealtime.

•QlikSenseisnotarchitectedtofunctionasanenterprise-scale,system-of-recordanalyticsplatform;itisreallydesignedfordepartmentaluserstovisualizedataandsharedashboards.QlikSenseisnotequippedtosupport100softhousandsofusers,thousandsofsimultaneousreports,orautomatedreportdistributionacrosstheenterprise.

•QlikSensehasadistributedarchitectureofindependentnodes,knownasSites.WhileSitescanscalelinearlywithdatavolumesbyaddinghardwareelements,theydonothaveenterprise-widescope.Theresultisa"siloed"analyticsdeploymentwhichincreasesthepotentialforproliferatinginvalidorinconsistentdataacrosstheenterprise.

•UnlikeMicroStrategy,QlikSensedoesnotsupportworkloadoruserfencing.Qlikcan'tscalehorizontallyorsplitprocessingofaquerytoseveralnodes.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTQlik Qlik

ScoreMSTRScore

Performance Publishanddeliverinformationtoend-userswithquickresponsetimes,anddeliveranalyticswithoutbeingimpededbydatasize.

MicroStrategyemploysavarietyofstrategiestoincreasetheoverallperformanceoftheplatform,makingitpossibletodeliversub-secondresponsetimes-evenwithlargedatasets.•MicroStrategywasamongthefirstBIvendorstosupportpush-downanalyticalfunctionsacrossallleadingdatabases.Thiscapabilityhelpsdrivecomputationsintelligentlytothedatabasewhenneeded,therebyimprovingtheoverallresponsetimetoendusers.•Theplatformcancreatemultipleparallelthreadstothedatabase,increasingthespeedatwhichdataisfetchedfromthewarehouse.•WhereasotherBIvendorsattempttoimplementcachingatasinglelevel,MicroStrategyimplementsself-tuningstrategiesthatcreatecachesatkeypointswithinthequeryflow.TheServercachesdatainthefollowingcrucialareas:Metadataobjectcaching,attributeelementcaching,databaseconnectioncaching,resultcaching,anddocumentcaching.•Theplatformisbasedonanin-memoryarchitecturethatcanpartitioncubesandprocessdatainparallel,makingitpossibletoprocesslargercubesthanothervendorsinthemarket.•VLDBsettingsareavailabletofine-tuneandoptimizeconnectivityforeverytypeofdatasource,deliveringcustomsettingstoorganizationswithuniquedeployments.

•QlikSenseappsareself-containedandessentiallycarrytheirowndataandmetadatawiththem,andthatdatacanbecompressedbyupto90%.Thesedata-heavyapppackagesconsumelargeamountsofRAMwhenopened,solargescaledeploymentswillsufferperformancedegradationsunlessthey’resupportedbymultiplehigh-endserverswithmassiveamountsofRAM.

•AnalysisinQlikSensealwaysoccurswhiletheappisnotdirectlyconnectedtoitsdatasources.So,torefreshthedata,usersneedtoreloadthescript,whichcreatesaconsiderableworkloadandconsumestime.Thislimitsthepracticalfrequencyofdataupdatesinthecaseoflargerdatavolumes.

•QlikSensedoesnotsupportreal-timequeriestodatasources,anditsDirectDiscoverydoesnotsupportcomplexqueriesormulti-passSQL.

Automation ReduceburdenonITadministrators,especiallywithlargescaledeployments,bycuttingdownonroutineorredundanttasks.

•MicroStrategyofferstoolsthatallowadministratorstomaintainandupgradesystems,automateworkflows,andensuresuperiordataqualityandsecurity,withoutredundancies.•Theplatformallowsadminstoreducethetimeandeffortspentonroutinemaintenanceandadministrativetasks,likemovingassetsfromtesttoproductionenvironments,tocheckingthedataqualitybetweenupgrades,andschedulinghealthchecksandtaskswithworkflows.•Beyondadministrativetasks,datauploads/refreshesandscheduleddeliveriescanbeautomatedaswell,whichremovestheburdenfromITandhelpsreduceoverallTCO.

•QlikSenseisnotanenterprise-scale,system-of-recordbusinessintelligenceplatform.ItisdesignedfordepartmentaluserstovisualizedataandsharedashboardswithminimalITadministration.Assuch,QlikSenseofferslittleintermsofautomatedadministration.

•QlikSensehasonlylimitedcapabilitiestobuildautomationworkflowsusingagraphicaluserinterface.QlikdoesnothaveatoolequivalenttoMicroStrategyIntegrityManagerforautomatedregressiontesting.

•TheQlikSenseScalabilityToolcontainsasetoftoolsforcreation,execution,andanalysisofload/performancetests;however,Qlikdoesnotprovidemaintenanceandsupportservicesforthetool.

•Dashboardandreportconsistencycheckinghastobeperformedmanually.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTQlik Qlik

ScoreMSTRScore

Monitoring Easilymonitor,maintain,manage,fine-tune,andautomateactionsandworkflowstoensurethehealthofthesystem.EliminateredundanttaskstoreduceoverallTCO.

•MicroStrategyofferstoolsthatallowadministratorstomonitoreveryenvironmentinaMicroStrategydeployment,acrossmultipleprojectsandevenservermachines-bothon-premisesandinthecloud.•Theinterfaceenablesadministratorstoquicklyandeasilyviewusagepatterns,systemresources,uptime,andalertsacrossenvironments.•Theplatformcollectsinformationfromeachenvironment’sHealthCenter,andpresentskeyusageandperformanceindicatorsusinggraphsandcharts.•Administratorscandefinethresholdsforsystemusageandperformancethatautomaticallytriggeralertswhenthresholdcriteriaaremetorexceeded.•Beyondthe100sofOOTBreportsanddashboardsavailablewiththeplatform,administratorscanbuildtheirownreportswithcustomKPIstomeasureplatformusage.

•TheQlikSenseOperationsMonitorprovidesrudimentarymonitoringintheformofservicelogscoveringtheperformancehistoryofhardware,activeusers,proxyconnections,taskreloads,errors,andwarnings.

•DataintheOperationsMonitorisupdatedwhentheappisreloaded-itisnotlive.

•QlikSensedoesnothavetoolsequivalenttoMicroStrategyIntegrityManager,CommandManager,orObjectManagerforautomatedregressiontesting.

Deployment Optionstodeployonanyinfrastructure,regardlessofsize,team,orhardwareresources,thusreducingoverallTCOandmaintenancerequired.

MicroStrategydeliversflexibleoptionsfordeployinganalyticsacrosstheenterprisewithon-premises,cloud,andhybridoptionsforteamsofanysize.•TheplatformissupportedonbothWindowsandLinux,andcanbeclusteredwithupto8Servernodes.•PartneringwithAWS,theleadingcloudvendor,MicroStrategyallowsorganizationsaroundtheworldtospinupinstancesforenterpriseanalyticsandmobilityinminutes,allowingcompaniestostartsmallandexpandasneeded.•Pre-configuredenvironmentsinthecloudcanbecreated,managed,maintained,andupgradedwithself-serviceconsoles,enablingextremelylowTCOs.

•QSServerisWindowsonly.ItdoesnotsupportLinux,AIX,orSolaris.

•QlikSenseCloudisSaaSonly.Currently,QlikdatacentersareonlylimitedtoNorthAmerica,Ireland,andSydney.Thiswillcauseadditionalworkandpainforcustomersnotintheseregionsasitwillincreaselatency.Securityandcompliancelawswillbedifferentaswell.

•WhileQlikhastheabilitytomanuallylaunchasinglenodeintoanyAWSdatacenter,theydon’thavetheabilitytolaunchafully-configured,dedicatedandredundantsystem.Thisisamanualprocesswhichwilltakeadditionaltimeandexpertisefromcustomers.

HighAvailability

Robustarchitecturethatprovidesthehighestuptimeforuserstoalwayshaveaccesstothesystem,withprovisionsandtuningmechanismsforincreasedsystemstabilityandbetterfailovermanagement.

•WithMicroStrategy,usersacrosstheorganizationcanaccessreliableanalyticsdeliveredonarobustarchitecturethatisdesignedforenterprisescale,performance,andstability.•Disasterrecoveryandfailoveroptionsalloworganizationstoavoiddowntimesforend-users.Systemadministratorshavethechoicetosetuphot,warm,orcoldfailoverstrategies(forbackupnodes)dependingonthehardwareresourcesavailabletothem.•Clusteringandworkfencingcapabilitiesmakeitpossibletoproactivelypreventservercrashesbydeflectingheavyjobstospecificserversortimeperiods.•Reliablegovernorsateverylevelofthequerypathmakeitpossibletoavertsystemcrashes,evenunderpeakuseranddataloads.

•Qlikdoesnotofferformalservice-levelagreements(SLAs).

•QlikSensedoessupportclusteringconfigurationswithload-balancingacrosstheservers.UnlikeMicroStrategy,theseclustersdonothaveenterprise-widescope,nordotheyincludefeaturessuchasworkfencingorgovernorstoensurereliabilityunderpeakuseranddataloadsacrossallformsofenterprisereporting.

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CriticalCapabilityDescription WhyMicroStrategy WhyNOTQlik Qlik

ScoreMSTRScore

In-memoryArchitecture

Architecturethatcanhostterabytesofdatain-memorymakingitavailabletoend-userswithfasterresponsetimes.

•TheMicroStrategyplatformenablesorganizationstotakeadvantageofin-memorycubetechnology,whichincreasesperformancebyreducingtheneedtoaccessdatadirectlyfromthedatawarehouse.•MicroStrategyin-memorycubescanbequicklyloadedwithdatausingparallelthreadsfromthedatabasewhichcanalsobeoptimizedandfine-tunedforspecificdatabases.•Dynamicsourcingisaplatformcapabilitythatautomaticallyroutesqueriestothefastestavailabledatasource—whetherit’sacache,acube,ortheoriginalrelationalsource,thushelpingmaximizeperformanceandthroughput.•MicroStrategy'sparallelprocessingandpartitioningcapabilitiesdifferentiateitfromothervendors,helpingtoboostprocessingspeedsinsituationswherethereareterabytesofdatastoredinmemory.

•QlikSensedoessupportin-memoryoperation,sinceeverydashboardapplicationessentiallycontainsitsowndata,metadata,andvisualizations.Buttheimplementationisfundamentallysiloedinnature–itisnotanenterprise-scalemechanismandthere’snoconceptofasinglemetadata.

EnterpriseAnalytics

Self-ServiceDataDiscovery

Intuitiveworkflowsforend-userstoaccess,visualize,analyze,andshareinsightswithoutthesupportofIT.

MicroStrategydifferentiatesitselffromotherpointsolutionsbycombiningtheease-of-useofdataexplorationwithenterprisecapabilitiesincludingscalability,performance,security,andgovernance,inasingleplatform.•MicroStrategyDesktopandWebprovideaccessto80+datasources,fromExcelspreadsheets,torelationalsources,bigdata,Cloudservices,Hadoop,andmore.•Built-intoolsareavailablefordatapreparation,aswellastheabilitytoblenddataacrossmultiplesources.•ItprovidestheabilitytovisualizedatawithanychartorgraphnativelyandoffersworkflowstoincludeD3,Highcharts,GoogleCharts,andotherlibraries(includingopensourceandNLGoptions)•Includeseasysharingoptions(PDF,email,sendtofilelocation,print,andmore),andworkflowstopromoteexternaldataintoagovernedmodel.AlsosupportsoptionstoexporttoPDFandemailoptions.•MicroStrategyiscompatiblewithMacandWindowsPC.AnalystscanquicklysetupandinstallMicroStrategywithoutITsupport.•Theplatformsupportsadvancedanalyticswith350+out-of-the-boxfunctions,andcanalsointegratewithR.

•Qlik'sassociativedataengineunderstandsthelinksbetweenvariousdatasourcesandcansuggestpreviouslyunsuspectedrelationships.•XIFcolorcodesdatasourcestoindicatetherelationshiptheyhavewithdatasourcesalreadybeingused.Greenindicatesadatasourceisalreadybeingused,whitemeansthereisanassociation,andgrayindicatesthereisnorelationship.,•QlikSense3.0featuresacreativeSmartSearchcapabilityandVisualSearchforfindingpublishedcharts.

OptimizedDataConnectivity

Driversandgatewaysthatdeliverinstantandreliableaccesstoavarietyofdatasourcesandinformationinanyformat,regardlessofsize.

•MicroStrategynativelysupports100softhemostpopulardatasources,fromExcelspreadsheettorelationaldatabases,cloudsystems,HDFSandmore.•OrganizationscanalsobuildtheirownconnectorstocustomdataassetswithAPIs,allowingthemtoconnecttoanynewsourceavailableinthemarket.•Eachconnectorisoptimizedforhighperformance,withtheabilitytointelligentlypush-downcalculationstothedatabaseswhenneeded,generatemulti-passSQL,loadparallelthreadssimultaneously,andcanloaddatawithoutrestrictionsonsizeortype.•EasyworkflowsareavailabletobusinessuserstoblenddataontheirownwithoutITsupport.•VLDBparametersareavailabletofine-tuneandoptimizeSQLgenerationspecifictoeachdatabase.•MicroStrategyleveragesanaggregate-awareSQLgenerationenginetotransparentlynavigateaggregatetables,dynamicallydirectingqueriestosummarytables,withouttheuserhavingtospecifytheuseofthetablewhencreatingthequery.•MicroStrategycangeneratemulti-passSQLtoansweranalyticalquestionsthatcannotbeansweredwithasingleSQLqueryblock,coveringscenariosthatinclude:setanalysis,splitmetrics,andcalculationsatdifferentlevelsofaggregation.

•QlikSenseoffersfewnativedataconnectors.MostoftheconnectorstodatasourcesareeitherODBCorWebconnectors.•Duringthedataload,QlikSenseidentifiescommonfieldsfromdifferenttables(keyfields)toassociatethedata.Theresultingstructureofthedataintheappcanbemonitoredinthedatamodelviewer.•Changestothedatastructurecanbemadebyrenamingfieldstoobtaindifferentassociationsbetweentables.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTQlik Qlik

ScoreMSTRScore

DataPreparationandBlending

Transformandarrangedatatomakeitbettersuitedforvisualexploration,withtheabilitytocreatejoinsacrosstablesfromdisparatesources.

MicroStrategyoffersbuilt-indatawranglingandblendingcapabilitiesandissupportedacrossalldatasources.•EnduserscanperformtransformationsondatapriortovisualizinginformationusingdozensoffunctionsavailableviagraphicalinterfacesandwithoutexportingouttoExcel.•Datawranglingandblendingispossiblebybusinessusersacrossspreadsheets,relationalsources,HDFS,cloudsystems,andotherpopulardatabases.•Userscansplitcolumns,identifyspellingerrors,performtextandnumericfacets,eliminatewhitespaces,pivottables,andperformdozensmoretransformationsbasedonintelligentrecommendationsfromtheproduct.•Historylistsareautomaticallyrecorded,sowhenmorecurrentdataisavailable,theactionsdonotneedtoberepeated.

•QlikSenseusesadataloadscript,whichismanagedinthedataloadeditor,toconnecttoandretrievedatafromvariousdatasources.Inthescript,thefieldsandtablestoloadarespecified.•Itisalsopossibletomanipulatethedatastructurebyusingscriptstatementsandexpressions.•InQlikSense3.0,intheAssociationsviewofthedatamanager,tablesareillustratedvisually,buttablesaddedviascriptcannotbeassociatedwithtablesaddedviadatamanager,andmultipleQVDtablescannotbeloadedatthesametime.•TheassociativeengineinDirectDiscoverystillworks,buttherearelimitationstoblendingitwiththein-memorydata.Manyoftheirmainfeaturesdon'twork.YoucanquerytomultipledatasourceswithDirectDiscovery,butblendingfromthesedifferentdatasourcesisreportedlyweak.

EnterpriseReports

Optionstoviewlargevolumesofdatainaneasy-to-readgridformat,withtoolstoperformad-hocanalysisforimproveddecision-making.

•MicroStrategyprovidesaflexiblereportingenvironmentthatleveragesOLAPfunctionalitytogiveenduserstheabilitytoquicklysliceanddicedatafromacrossmultiplesources,usingavarietyofoptions:sorting,pivoting,page-by,drilldown,drillanywhere,totalsandsubtotals,one-clickmetrics,derivedelements,viewfilters,lockheaders,switchbetweengrid/graph,fittocontent/window,andmore.•Withtheabilitytopublishbandedreports,theplatformcanrollupandpresentdynamicaggregatesforlargevolumesacross100sofpagesofdata.•WithMicroStrategy,developerscanquicklydesignoperationalreportsandstatementsusingdrag-and-dropfunctionalityandflexibleformattinginordertostructurelargeamountsofdataintoanaturalhierarchyformaximumreadabilityandeaseofnavigation.•MicroStrategyenablesparameter-drivenreportsbysupportingmoretypesofuserpromptsthananyothervendor,allowinguserstoinputselectionsatruntimetoalterthecontentsofthereports.Optionsincludesimpledimensionprompts,hierarchyprompts,listprompts,objectprompts,valueprompts,levelprompts.

•QlikSenseandQlikViewdonotprovideOTBWYSIWYGdashboardreports.Instead,theyintegratewithNPrinting(aQlikacquisitionrequiringaseparateserver/license)•BandedreportsandschedulingareonlysupportedthroughNPrinting.•QlikusestheNPrintingClienttobuildreporttemplates,whichaccessthedatafieldsfromQlikapps,reports,anddocuments.ThetemplateisuploadedtotheNPrintingServertorunonascheduledorevent-triggeredbasis,usingXMLfiles.Thegenerateddocumentsarethendistributedaccordingtothemethodsdefinedinthetemplate(email,networklocation,etc.).•QSCustomerswouldneedthesecomponentsinordertohaveafullreportingsolution:QlikSenseServer,NPrintingServer,NPrintingClient,andrelevantuserlicenses/tokens.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTQlik Qlik

ScoreMSTRScore

Dashboardsanddocuments

Highlyformattedoptionstoauthor,visualize,andinteractwithdatatoidentifytrendsandoutliersandmakeefficientdecisions.

•MicroStrategydeliversgraphicalWYSIWYGdesignertoolstocreatepixel-perfectdocuments,invoices,statements,scorecards,andinteractivereal-timedashboards,allfromasingledesigneditor.•AllstylesofBIdescribedabovesupportresponsivedesignandcanbeconsumedonanybrowserormobiledevice.•Dashboardsarebuiltonthemetadatamodel,sotheyaresecureandpersonalizedforeachuser,andsupporttransactions,offlineconsumption,andcanbedeliveredinanydesiredformat.•Dashboardssupportad-hocdatadiscoveryacross100sofoptionsandletusersvisualizedatawithaccesstonativeandthird-partychartinglibraries.•Transactionalworkflowscanbeembeddedtoenablewrite-backcapabilitiesforbothwebandmobileapplications.

•Thereisnoclearseparationbetweenadashboardapplicationandthedatamodel.Thedashboardsareself-containedwithdata,metadata,andvisualizations.•VisualizationsinQlikSensefeaturedrag-and-drop-styleexplorationwithgooddashboardsandstorytellingcapabilities(i.e.combininggraphics,text,andinfographicstogethertosupportahypothesisorfinding).•InQlikSense,ausercanassembleimages,individualinteractiveworksheets,shapes,andtextontoacanvas.Textcanbeasimpleannotationoraparagraphexplanation.

MobileAnalytics

Consumereportsanddashboardsonmobiledevices,withcompleteinteractivity,inordertoperformanalyticsandmakedecisionswhileonthego.

•MobileisfullyintegratedintotheMicroStrategyanalyticsplatform,soorganizationscanleverageexistingvisualizations,reports,anddashboardstoinstantlydeployBIonmobiledevices.•MicroStrategyMobileenhancesthemobileexperienceoniOSandAndroidbydeliveringnativeappsthatletuserstakefulladvantageoftheuniquecapabilitiesoftheirmobiledeviceswheninteractingwiththeirdata,whilealsobeingabletorelyontransactionandofflinecapabilities.•Withflexible,code-freetoolsandaclick-to-configuredevelopmentcanvas,organizationscanmobilizebusinessworkflowsanddeliverahighlyresponsive,nativeuserexperiencewithappsthatcanbebuiltinrecordtimeandatafractionofthecost.

•QlikSenseisaccessedthrougharesponsive,touch-basedHTML5browserclientthatadaptslayout,information,andfunctionalityforthedeviceinuse.Browser-basedmobileisnotsuitablefordeliveringrichdashboardappsonsmallerscreendevices.QlikSensemobileappsprovidelimiteddevelopmentflexibilitybecauseofthewebbrowserarchitecture.•Thereisnosupportfordeliveringmultimediacontent.•QlikSensedoesnotprovidetransactional(write-back)capabilities.•QlikSensemobileappsprovidelimiteddevelopmentflexibilitybecauseofwebbrowserarchitecture.•Thereisnosupportforofflineinteractivity.

RealTimeAnalytics

Theabilitytodeliverinstantanalyticsandinsightswheredataisavailableinreal-time.

MicroStrategydeliverstheabilitytovisualizedatafromexternalstreamingapplicationsandtriggeralertsfromthesesources.•Theplatformcaninstantlyingestreal-timefeedsfromStorm,Spark,andKafka.Forotherrelationalsystems,theplatformcanalsosupportdatarefreshesatthesmallestintervals,andcanperformatthespeedofincominginformation.•MicroStrategycanmanagereal-timeinformationandgiveaninstantviewofthedata.•Theapplicationcanalsosendthreshold-basedalertstoanydeviceallowingdecision-makerstotakeinstantandproactiveaction,allinrealtime.•MicroStrategycanalsointegratewithvisualizationsandwidgetsthatsupportreal-timemappingofinformationonbothWebandMobile.

•Qlikneedsthedatatobeextractedinordertoprocessitand"associate"itwithinitsin-memory"cube."Thisisatwo-stageprocessthatprecludesanyreal-timequeriestodatasources.•ItalsomeansQlikreportsanddashboardsarenotreal-timeorevennear-real-timewithdataupdates.Userscanschedulerefreshes.

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ScoreMSTRScore

PredictiveAnalyticsandMachineLearning

Advancedalgorithmsandworkflowsforuserstobeabletoperformsummarizations,optimizations,predictions,statisticalcalculations,orcreatecustomgroups,training,andscoringmetrics.

WithminimalhelpfromIT,MicroStrategyuserscancreateandvisualizeadvancedmetricsandperformthemostcomplexcalculations.•EnduserscanbuildsophisticatedstatisticalandmathematicalmodelswiththenativelibraryoffunctionsavailabledirectlywithMicroStrategy.Theycangeneratepredictive,scoring,ortrainingmetricsusingnativelyavailablealgorithms.•MicroStrategyoffersover350nativefunctions,outofthebox,sothatbusinessusersareabletoperformdataminingandcreatehighlyadvancedstatisticalalgorithmsontheirown,withminimalsupportfromIT.•UserscanintegrateMicroStrategywithdataminingmodelsfromotherapplicationsbyimportingPredictiveModelMarkupLanguage(PMML),SAS,andSPSSintothemetadatarepository.•Theplatformintegrateswiththird-partyoptionslikeRusinggraphicalinterfaces.

•Qlikhasnopredictiveanalyticssupport;simpleforecastingandclusteringarenotsupportedinQlikSense.•WhiletherearesomestatisticalfunctionsaspartoftheQlikSensefunctionlibrary,thereisnoabilitytocallouttoanRscript.Thisisontheproductroadmap.•Advancedcharttypes,suchasdecisiontrees,arenotnativelysupported,butcouldbeaddedviaanextension.•ThereisnoPMMLsupport.

BigDataAnalytics

AccessdatafromHadoopandotherdistributedfilesystemswithoutlimitationsonsizeandwithoutexperiencingdropsinperformance.

MicroStrategyistheonlycomprehensiveplatformthatsupportsaccesstobigdatawithnativeconnectorstoHDFSwhilealsoprovidingbuilt-inworkflowsfordatapreparationontopofHadoopdata.•Whetherit’sapersonalspreadsheetoradispersedHadoopDistributedFileSystem(HDFS),userscaneasilyconnecttotheirdatawithoutrelyingonITandwithoutlimitsondatasize.It'seasytoaccessdatafromanyflavorofHadoop,includingCloudera,Hortonworks,andMapR,withcomprehensivesupportforSpark,Kerberos,andthetopfileformats.•WithMicroStrategy,userscanleverageinformationfromclickstreams,webactivity,callcenterlogs,andIDscans-andblenditwithdatafromothersourcesusinggraphicalworkflows.•MicroStrategyconnectstobigdatasourcesandNoSQLoptionssuchasMongoDBandCassandra,andalsoconnectstoHDFSvianativeconnectorstoClouderaHive,Impala,MapRDrill,Pigscripts,SparkSQL,andmore.•WithMicroStrategy,userscanalsolimitandmanagetheamountofdataimportedfromHDFS,orperformaggregationsontopofthedatapriortoimportingitintoMicroStrategyforanalysis.•Userscanalsoapplyadvancedfunctionsandfilterstocontrolandrestricttheamountofdata.

•QliksupportsarangeofconnectorstoSplunk,MongoDB,HortonWorks,ClouderaImpala,ApacheSOLR,andApacheHIVE.•QlikSenseusesDirectDiscovery,andaspecialscriptsyntax,DirectQuery,tobringinverylargedatasets.OncetheDirectDiscoverystructureisestablished,DirectDiscoveryfieldscanbeusedalongsidein-memorydatatocreateQlikSenseobjects.•DirectDiscoveryisonlyusefulwhenusersquerybigdatawithspecificparametersandcontextafterdoingdatadiscoverywithQlikSenseonregulardatasources.DataisleftinHadoop,meaningtheworkloadispusheddowntoHadoop.Dataisqueriedonthefly,andthequerieddatacanbecached(comparabletoMicroStrategy).•DirectDiscoveryislesscapablethantheMicroStrategySQLEngine,andtherearelimitationstowhatitcando.Forexample,itcan'tdocomplexqueriesormulti-passSQL.

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ScoreMSTRScore

AutomatedDistributionandAlerting

Distributereports,dashboards,anddocumentstolargeaudiencesinapersonalizedandautomatedmanner.Thishelpstoensuretheon-timedeliveryofinformationtoend-userssotheycanmaketimely,informeddecisions.

MicroStrategyisdesignedforhigh-volume,automateddeliveryofreportsanddashboards.•Theplatformmakesitpossibletoscaledistributionofanalyticalcontentto100softhousandsofusers,withtheabilitytoautomateandschedulethedeliveryofreportsanddashboards,basedontime-,event-,andthreshold-basedalerts.•MicroStrategysupportsthewidestvarietyofdeliverymethods,withoptimalformattingforeachdeviceandapplication.•MicroStrategyprovidesburstingcapabilitiestodeliverslicingorpage-byexecutions,allowingasinglereporttobeextractedfromthedatawarehousethatcanbeparsedintosub-reportsforindividualsubscribers.Thisavoidshavingtorundifferentreportsfordifferentrecipientswhilestillbeingabletogeneratepersonalizedreports.•AlertingcapabilitiescanmonitorKPIvalueswhennewdataisavailableandsenddetailedreportsoralertmessageswhenthresholdsarereached.•SecurityfiltersandACLssetontheuserlevelguaranteespersonalizedandsecureinformationto1000sofuserswiththedeliveryofasingledashboard.•MicroStrategyleveragessegmentationcapabilitiestomanageresourceutilizationinlargescalereportdeliverydeploymentsbyanalyzingthelistofsubscriptionstodetermineifseveralsubscriptionssharethesamecombinationofsecurityandpersonalizationandgroupingthemintobucketssincetheyreceivethesamecontent.

FromburstingandsmartpaginationforPDFexportstothedeliveryofhighlypersonalizedcontent,MicroStrategydeliverssophisticateddistributioncapabilitiesthatmakeitpossibletopublishdataandinsightsacrosstheorganizationwithouttheneedtoinvestinothertechnologies.

•Noout-of-the-boxsupportforthreshold-orexception-basedalerts.OrganizationsmustuseQlikNprinting.

EnterpriseMobility

TransactionalWorkflows

Write-backcapabilitiesthatallowmobileuserstosubmittransactionstoERP,CRM,orotheroperationalsystems.

•MicroStrategyprovidesmobilewrite-backcapabilitiesthatletusersupdatesystemsofrecordfromthefield.Userscanchangedataonthefly,insertnewinformation,andviewupdatedreportsanddashboards.•Thesetransactionscanincludeone-tapapprovalsanddenials,inputsforcapturingnewinformation,andeditingexistinginformationinERPsystems,CRMsystems,andotheroperationaldatabases.•Appdeveloperscancreatesmartformsthatarecontextualandconditional,basedonauser’spermissionsorlocation.•MicroStrategyoffersabroadsetofinputcontrols,includingbarcodescanners,signaturecapture,starrating,textandnumberfields,calendar,camera,steppers,sliders,andmore.•TransactionServicescanalsoauto-captureadditionalinformationalongsidetheuserinputstofurtherstreamlinebusinessprocesses.Forexample,theuser’sprofileinformationaswellaslatitude,longitude,andatimestampcanbeincludedinatransactionalsubmissionwithoutrequiringadditionalworkbytheuser.•Userscanaccesstransactionalinputsandformsregardlessofinternetconnectivity.Whenoffline,transactionsarequeuedforsubmissionandexecutedwhentheusernextconnects.

•QlikSensemobiledoesnotprovidetransactional(write-back)capabilities.•Therearesomethird-partyextensionsavailabletopurchasethatallowcustomerstoenablewrite-backfromQlikSense.Buttheseprovidelimitedfunctionality,andQlikSensemobile,beinganHTML5app(insteadofnative),doesn'ttakeadvantageofnativemobileinputcontrols(i.e.cameratowritebackaphoto).

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ScoreMSTRScore

EmbeddedMultimedia

Abilitytodownloadandviewmultimediafilesonlineandoffline,suchaspresentations,videos,PDFs,andePUBbooksonmobiledevices.

•MicroStrategyprovidesin-appviewingofmultimediacontentincludingvideos,PDFs,images,presentations,spreadsheets,documents,email,andwebcontent—allseamlesslyembeddedinthemobileapp.•Asisthecaseforothercontentintheapp,multimediacanbepre-cachedorstoredforconvenient,offlineaccess.•Therearetwowaystoincludemultimediainapps:HTMLcontainersandtheMultimediaWidget.•HTMLcontainersenableaccesstoanywebcontentbyplacingitdirectlyintheapp'siFrame.URLsprovidelinkstopullupentiredocumentsorwebpages.•TheMultimediaWidgetprovidesaframeworkinwhichtodownload,consume,andstoremultimediafiles.WebDAVfolderintegrationenablesuserstodynamicallybrowseandviewexistingfilesandfoldersinaWebDAVfolder,forexampleinMicrosoftSharePoint.Thismakesiteasyfortraditionallynon-technicalpeople,forexampleinMarketingorHR,todistributeupdatedversionsofcollateralortrainingvideostoemployeesinthefield.•MicroStrategyalsoprovidesawidgetthatisespeciallydesignedforvideos.Theinteractive,elegantVideoPlayerWidget(thatleveragesthenativeOSvideoplayer)loadsandplaysavideofromaremotelocationorfromthelocalcache.Thewidgetcandisplay:videosfromastreamingservicesuchasYouTube,videosfromafileserverlocation,oracachedvideofromtheWebDAVcache.Ifthemobiledeviceisonline,theVideoPlayerWidgetloadsthevideofromtheremotelocationbutissmartenoughtocheckfirstifalocalcachealreadyexistsonthedevice’sWebDAVcachestore.

•Qlikmobiledoesnotsupportembeddedmultimediacontent.•TherearesomeextensionsavailableonQlikBranchtoembedalimitednumberofmultimediafiletypes,butusersmayencounterissueswithfiletypeincompatibilitywhenviewedonamobiledevice.

GeospatialAnalysis

Abilitytodisplaygeospatialdataoverlaidonaninteractivemap(ESRI,GoogleMaps,andcustomimages).

•MicroStrategyabstractsallthegeospatialanalysiscapabilitiesfromthebasemaplayer,socustomerscanleveragewhicheverbasemaptheywant,dependingonexistingmapinvestmentsorpreferences.•MicroStrategyMobileprovidessupportforbuildingmapvisualizationsonESRIandGoogleMaps,aswellascustomimagesasmapswiththeImageLayoutWidget.Thesemapsrenderseamlesslyontheappropriatenativemobilemap(AppleMapsoniOSandGoogleMapsonAndroid).•BothESRIandGoogleMapsdisplaygeospatialdataoverlaidonaninteractivemap.Userscanswipe,scroll,andzoomindirectlyonthemap,orevenfilterthedatashownbyselectingelementswithintheirmobileapp.Datacanbedisplayedusingapinmarker,adensitymap,orabubbletoprovidemultipletypesofanalysiswithineachmap.Inaddition,ESRImapscandisplaydatafromacustomgeographicalregion,suchasthecountiesofastateordistrictswithinacity.Theimagelayoutwidgetallowsappdeveloperstoincludevisualizationsrepresentativeofdifferentgeographicregionssuchascountries,states,andregions,orvisualizationsthatrepresentcustomspatialanalyseslikeastorelayout.

•MapcapabilitiesonQlikSensemobileareinheritedfromthedesktop/server.•MobilelocationisderivedfromthebrowseranddoesnotleveragethenativedeviceGPS.

OfflineAccess Abilitytosupportapplicationsinofflinemoderegardlessofconnectivity.Thisincludesinteractivitywithdata,multimediacontent,andtransactionalworkflows.

•MicroStrategyMobileappscanbeconfiguredtoworkentirelyoffline.Thisincludessupportforanalytics,visualizations,multimedia,andtransactions.•MicroStrategyprovidesadvancedofflinefunctionality,including:promptpanelsthatdisplayvalidcachesformultiplepromptscenarios;visualcuessuchasanofflinemodeindicatorandshadingtoindicateavailability;aviewoftransactionqueues;andtheabilitytodeleteoredittransactionsbeforeaconnectionisreestablished.Inasituationwhereauserwantstoavoidusingdata,theusercanmanuallyswitchtoofflinemodeusingtheappsettings.•Whileusersareinofflinemode,mobileusagestatsarestillcapturedandsubmittedtotheserveroncetheuserreconnects.Additionally,data-at-restishighlysecured.Thestoreddataisencrypted;theappcanstillrequirecredentials,andtheofflinecachecanbesettoexpireatadesiredtime.

•QlikSensedoesnotsupportofflineinteractivitysincetheydonothaveanativeapp,onlyanHTML5implementation.•OnlyQlikViewofferssomelevelofofflineaccess(foriPadonly).

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ScoreMSTRScore

MobileClientCachingforHighPerformance

Abilitytocachedataonthedevicetooptimizeappperformance.Deliversub-secondresponsetimesevenwhendealingwithlargevolumesofdata,numerousconcurrentusers,orslow,unreliableconnectivity.

•MicroStrategyoffersthreemaincachingstrategiesthatcustomerscanleveragewhenconfiguringtheirapps:automaticcaching(devicescheckfornewandupdatedcontentandsynccontentinthebackground),pre-cachingfolders(asetofobjectsarepre-cachedwhentheappstarts),andadaptivemobilecaching(theappprioritizesbackgroundcacheloadingbasedonwheretheuserisanddownloadscontenttheuserwilllikelywanttoseebeforetheytaponit).•MicroStrategyhasasophisticatedanalyticalenginewithinthemobileclient,sothemobileclientitselfcanperformcomputationsonlocallycacheddatawithouthavingtogobacktotheserver.Becausethecomputationscanbedonelocallyonthedevice,thisalsohelpstospeedappperformance.•Asa100%nativeapp,MicroStrategyusesOpenGLframeworksavailableonthemobileOSwhichhelptoachievemaximumappperformance.Allofthedrawings(renderings)ofvisualizationsleveragenativedevicedrawingcapabilitieswhichareoptimizedforhighperformance.

•QlikSenseisaccessedthroughatouch-basedwebbrowserapplication,andthereisnoclientapponthedevicetoparticipateinthecachingprocess.•Thebrowser-basedmobileexperienceisnotsuitablefordeliveringrichdashboardappsonsmallerscreendevicesandislargelydependentonbrowserperformanceandthequalityofinternetconnectivity.

PersonalizedAlertsviaPushNotifications

Abilitytosendalertstomobileusersintheformofpushnotifications.Thesenotificationsshouldbetriggeredbypresetthresholds,orbeavailableondemand.

•MicroStrategy’sscalablealertingengineprovidespersonalizedalertstoeveryuser.•Thealertingengineisbasedonarobustdistributionserverthatsupportsmonitoringmultipledatasources100sof1000softimeseveryminuteandcreatingpersonalizedalertsformobileuserswhenasetconditionhasbeenmet.•Thresholdscanbesetonanymetriconanyreport.•Alertsarehandledthroughthedevice’snativepushnotificationsysteminoneofthreeforms:abadge(agraphicassociatedwiththeapplication),ahomescreennotification(amessagewhichtheusercanviewandinteractwith),and/orasound.•Smartbadgescanshowmetricvaluesorthenumberofalerts.

•Mobilealertsarenotsupported.•QlikSensereliesonanwebbrowserformobile.Asaresult,itdoesnotinteractwiththenativenotificationfeaturesavailableiniOSorAndroiddevices.

InstantUpdatestoCustomAppswithNoRecompilation

Updateandpublishchangestocustomappswithouthavingtorecompileandredistribute.Changesaredistributedandavailabletouserswithoutrequiringanappupdate.

•MicroStrategyletsappdevelopersmakeupdatesandpublishchangestotheirmobileappswithouttheneedtorecompile(inXcodeforiOSandinAndroidDevelopmentStudioforAndroid)andredistributeapps.Anychangeinfunctionalityorconfigurationisinstantlyreflectedinthemobileappwithoutrequiringtheusertoupgradetheapponthemobiledevice.Thisflexibilityisverypowerfulwhenusersaretryingtooperateonanagiledevelopmentcycle,whereusersneedtoaccessthechangesinstantlywithouthavingtoconstantlyupgradetheirapp.•MicroStrategyalsoprovidesadrag-and-dropinterfacetomigrateappsfromdevelopment,totest,toproductionbyusingMicroStrategyObjectManager.

•Instantupdatestoapparenotsupported.•QlikSenseisessentiallya"viewer"fordashboards;itisnotaplatformforenterprisestobuildcustomizedappswithembeddedcontent.Thereisnomechanismforpopulatingamobileappwithcontentorsubsequentlyupdatingthatcontent.

Customize/WhiteLabel

Abilitytorebrandthemobileappbyincludingcustomizedicons,aswellassplash,launch,andloginscreens.

•TheMobileSDKprovidesappdeveloperswithamultitudeofcustomizationoptions.Thisincludesacode-freeapproachtowhite-labelingandrebrandinganyMicroStrategyMobileapp.•Customizationincludeschangingicons,aswellassplash,launch,andloginscreens.Itenablesdeveloperstomatchcorporatebrandingandlook-and-feelstandards.

•Asawebbrowser-basedsolution,thereisnoapptocustomizeinQlikSense.•ThereisalsonoOTBmechanismforreskinningQlikSensedashboards.

NativeIntegrationwithEMMVendors

NativeSDKintegrationwithleadingEMMvendorsAirWatch,MobileIron,andBlackberryDynamics,andAppConfigcommunityguidelines.

•MicroStrategy'snativemobilesecurityfeaturesprovideextensivecapabilitiestoprotectsensitivecompanydata,butMicroStrategyprovidestheflexibilitytoleverageadditionalthird-partycapabilities,includingthoseprovidedbyEMMvendors.•MicroStrategyoffersnativeSDKintegrationoniOSwiththreeEMMproviders:MobileIron,BlackberryDynamics,andAirWatch.MicroStrategyoffersnativeSDKintegrationonAndroidwithAirWatch.•MicroStrategyMobilealsosupportsEMMcapabilitiesviaimplementationoftheAppConfigguidelines,nativelyonbothiOSandAndroid.

•ThereisnonativeSDKintegrationavailableforQlikSense.•QlikViewmaysupportsomelevelofintegrationwithAirWatchviaAppConfigoniOS.TheyoffernosupportforotherleadingEMMvendors.•ThereisnosupportforAndroid.

MobileAppUsageMonitoring

Abilitytocollectmobileusagestatisticsandpopulateadatabaseforanalysis.

•Mobileappclient-sidemonitoringcapturespersonalizedanalysiseverytimeausertapsonanappscreen.Statisticsaregatheredontimespentoneachappscreen,explorationpaths,GPSlocation,appusage,devicetype,operatingsystemversion,andcacheusage.•Withthisinformation,appdeveloperscantrackoverallappadoptionandgeo-locationofusage,performcohortanalysis,supportcontinuousdevelopmentcycles,analyzeappperformance,spotnetworkissues,andtrackadoptionratesofnewdevices,operatingsystems,andclients.Thesestatisticsarecriticaltodrivingappenhancementsandtohoningtheappexperience.•Mobileusagestatsarecapturedevenwhileauserisoffline.Oncetheuserreconnects,thestatsaresubmittedtotheserver.

•Asawebbrowser-basedsolution,thereisnomobileclientthatwouldbecapturingmobileappusagestatistics.

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ScoreMSTRScore

EmbeddedAnalytics

CreateCustomWebApplications

Theabilitytomodifyandextendexistingfunctionality,createacustomwebapplication,embedcontentinportals,orsimplychangethelookandfeelwithpersonalizedbrandingandlogosthroughapplicationprogramminginterfaces(APIs).

•Akeycomponentofanenterprise-classplatformistheabilitytomodifyandextendexistingfunctionalitytomeettheuniqueneedsofanorganization.Forbuildingcustomizedapplications,arobustBIplatformmustprovideaccesstoallofitsfunctionalitythroughAPIs.TheMicroStrategyBIplatformisamodern,sophisticatedservice-orientedarchitecturethatisdesignedforflexibilityandextensibilitysothatitcangrowwiththedemandsofenterpriseapplications.

•TheMicroStrategyWebSDKenablesdeveloperstobuildafull-fledgedwebapplicationorchangethelookandfeelofanexistingwebapplicationwithanintuitivecustomizationtool.TheWebCustomizationEditorisintegratedwiththemostwidelyusedJavaIDE,Eclipse.Withover5000classesexposedintheWebAPI,thisintegrationnotonlysimplifiesdevelopment,butalsoallowsdeveloperstowritetheircodewithoutmodifyinganysourcecodeorout-of-the-boxconfigurationfiles.Thisapproachishelpfulinmaintainingandupgradingcustomizations.

•TheWebSDKalsoallowsdeveloperstowritetheirownWebServicesthatencapsulateMicroStrategyfunctionalityandexposethisfunctionalitytothird-partyapplications.SincetheservicesusestandardprotocolssuchasHTTPorHTTPSandgeneratearesponseinstandardW3C-compliantformatssuchasXMLorJSON,anythird-partyapplication(webormobile)canconsumetheseservicesandembedMicroStrategyfunctionalityintotheirproduct.MicroStrategy'sservice-orientedarchitectureguaranteesefficiencyforeachserviceorcomponentwithnocoderedundancy.Thisarchitectureisinstarkcontrasttotheservice-orientedarchitecturesofotherBIvendors,whichareaproductofdisparate,separatelydevelopedarchitectures,inheritedfrommergers,andmashedtogether.

•Inaddition,MicroStrategyprovidesaplug-inarchitecturethatenablesdeveloperstoextendout-of-the-boxMicroStrategyWebcodewithstand-alonecustomizationswithouttheneedtochangethesourcecode,thus,makingupgradeswithoutrecodingpossible.MicroStrategysupportsthefollowinglanguagesforWebSDK:Java,XML/JSON,JavaScript,and.NET.

•QlikdoesnotofferanyAPIsthatallowdeveloperstorebrandwebapplicationswithcustomizedlogosorcolors,extendorcustomizeexistingWebfunctionality,ortheabilitytocreateanewwebapplicationfromscratch.

CreateCustomMobileApplicationsiniOSandAndroid

Theabilitytocreatecustomizedmobileapplications,embedBIinthird-partyapps,orrebrandthemobileappbyincludingcustomizedicons,aswellassplash,launch,andloginscreens.

•TheMicroStrategyMobileAPIenablesmobileappdeveloperstocustomizeMicroStrategyMobileappsonAndroidandiOSmobiledevicesbychangingthelookandfeeloftheapp,ordevelopingnewMobileappsthatuseMicroStrategyBIcontent.MicroStrategyprovidesdifferentAPIsforAndroidandiOSdevices.TheflexibilityoftheMobileAPIsenabledeveloperstobuildcustommobileapplicationstoaccommodategrowingneedsoftheorganization.

•TheMobileSDKforiOSconsistsofXcodeprojectsthatallowdeveloperstocompileanddistributecustomMicroStrategyMobileapps.WithoneoftheXcodeprojects,userscanrebrandtheappbyaddingicons,splashscreens,andanappnamethroughsimpleconfigurationchanges.Inaddition,theMobileSDKforiOSenablesuserstoembedMicroStrategyinanexistingapplicationorbuildcustomwidgetsthatcanconsumeMicroStrategydata.

•TheMobileSDKforAndroidletsuserscustomizetheMicroStrategyMobileapplicationtomatchcorporatebrandingrequirements.Italsoallowsuserstopreconfiguretheapplicationtoallowmultipleinstancesoftheapplicationtoexistonasingledevice.

•MicroStrategysupportsthefollowingprogramminglanguagesforMobileSDK:iOS-ObjectiveC,Swift;Android–Java.

•AsanHTML5implementation,thereisnomobileapptocustomize.CustomershavetodeploytheapponaQlikserver,andthenaccesstheappwithanHTML5capablebrowserfromeitheraniOSorAndroiddevice.Thus,QlikoffersnoAPIsthatallowdeveloperstoeithercreateacustomizedmobileapp,orbuildcustomwidgetstoconsumeQlikdata.

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ScoreMSTRScore

EmbedThird-PartyDataasDatasets

Theabilityforthird-partyapplicationstopushdatadirectlyintoaBIapplicationforuseindashboardsorreports.

•Organizationsarealwayslookingtoconnecttoavarietyofsourcesthatmaynotbenativelysupportedwiththeplatform.UsingthePushAPI,organizationscanpushexternaldatainJSONformatusingRESTAPIsintoin-memorycubesontheMicroStrategyIntelligenceServer,souserscanreadilyconsume,process,andanalyzethecorrespondingdata.•MicroStrategymakesitpossiblefororganizationstoleveragenewdataassetsbyenablingapplicationssuchasETLtoolsthatconnecttothesedatasourcesandmovedataintoMicroStrategy.•ThePushAPIenablesthird-partyvendorstogenerateMicroStrategydatasets,thus,unlockingnewend-userworkflowsandopportunitiesforpartnerintegrations.

•Qlik'sRESTConnectorenablesQlikSensetoloaddatafromanyRESTdatasource.

CreateCustomHTML5Visualizations

TheabilitytoembedorcreatecustomHTML5visualizationswithopensourcelibrariessuchasD3,thatcanbedeployedontopofdatasources.

•MicroStrategyintegrateswiththird-partyandopensourceJavaScriptvisualizations,souserscantellevenmorecompellingstorieswiththeirdata.•MicroStrategyprovidesAPIs,tools,samples,anddocumentationtohelpusersbuildcustomHTML5visualizationsusingopensourceandcommerciallibrarieslikeD3andGoogleCharts.•Userscanbuildoutsupportforfunctionalityincludingselectors,dropzones,colorpalettes,andthresholds.Itisalsopossibletotransformvisualizationsintotext-basednarrativesbyintegratingwithnativelanguagegeneration(NLG)platforms,suchasthoseofferedbyAutomatedInsightsandNarrativeScience.

•QlikallowsuserstoembedD3visualizationswithinQlikSenseanddevelopQlikSenseextensionsfromd3.js.

ExtractSubsetsofDataUsingRESTfulAPIs

Theabilityforcustomthird-partywebapplicationstousetheBIplatformasadatasourcetoextractsubsetsofdatafromareportorexistingcube.

•WithRESTfulAPIs,organizationscanuseMicroStrategyasadatasourcetoquicklyextractsubsetsofpre-processeddatainJSONformat.ThisaddressestheneedsoflargeenterprisesandOEMpartnersthatconsumedatathroughMicroStrategy'sgovernedandsecuredarchitectureviacustomizedbusinessapplications.

•Qlikcannotbeusedasadatasourcebycustomwebapplications.

CreateCustomDataConnectors

Theabilitytocreateacustomdatasourcethatuserscanconnecttoandleverageintheirreportsanddashboards.

•Withnewandupdateddatasourcesbeingpublishedbydatabasevendorsalmostweekly,organizationsneedfastaccesstoconnecttoandusethedatastoredinthesevariousdatalocations.•MicroStrategynativelysupports100softhemostpopulardatasourcesandcontinuestoenhanceconnectivitywitheachdatabaseupgrade.•MicroStrategyalsoallowsorganizationstobuildtheirownconnectorstocustomdataassetswiththeDataConnectorSDK.OrganizationscanleverageHTMLandJavaScripttobuildcustomconnectorsfortheMicroStrategyDataImportinterfaceandbuildtheirowncustomizedintegrationsforthesedatasourceswithinMicroStrategy,thus,providingusersaccesstoanydatasourcewithoutwaitingforthemtobecertifiedbytheplatform.

•Qliksupportsthecreationofcustomdataconnectors.However,thereisnosupportfortheautodetectionofschemaobjects,whichrequiresmanualeffort.

MultitenancySupport

Theabilitytodeployasingleinstanceofasoftwareapplicationtoservemultiplecustomers,whereeachcustomeriscalledatenant.

•MultitenancyenablesanOEM’svariouscustomerstoexperiencecustomapplications,allbuiltonasinglearchitecture.Sharingresourcesresultsinlessadministrativeoverhead,reducedresourceconsumption,andlowoverallTCO.•MicroStrategysupportsaspectrumofmultitenantarchitecturesfromhighisolationtohighsharing.Inaddition,MicroStrategyallowsforpersonalizationinasharedprojectsuchascustombrandingandlogosforeachtenant,personalizedobjectnames,andinternationalizationcapabilities.

•QlikoffersSectionAccess,whichisusedtocontrolcolumn-androw-levelsecuritybasedonthedataloadedintotheapp.Eachtenantisgiventheirownapp;however,thereisnowaytoaddatenant'sbranding,logo,orschema.

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ScoreMSTRScore

EnterpriseCloud

SimplifiedEnterpriseDeployment

TheabilitytoeasilydeployanenterprisecloudenvironmentwithoutITsupport.

•MicroStrategyonAWSwillenablecustomerstodeployenterprisenetworksthatarefullyconfiguredandreadytouseinlessthan30minutes.Thissavesuserstimeandmoneybyeliminatingtheneedtodownload,install,andconfiguretheenvironmentsthemselves.Userscanchoosefromdifferentinstancetypesandsizesbasedoncostorusagerequirements.•Cloudenvironmentscanalsobedeployeddirectlyintoacustomer'sAWSaccountformaximumcontrol.•Userscanlaunch3differentenvironmenttypes,rangingfromanall-in-onesystemtoanenterprise-gradedistributedandredundantsystem.

•Forthe"Enterprise"option,usersmustgothroughQlikeachtimetheyneedafullyconfiguredenvironmentormanuallyinstallandconfiguretheplatform.Thiswillslowdowndevelopmentandincreasewaitingtime.•Qlikfortheenterpriserequiresa‘token’modelwhichdoesnotallowunlimitedusageofitsproductandlimitsthenumberoftimesausercanrunqueriesandreports.ThetokenmodelisconfusingandorganizationsmustestimatehowoftentheiruserswilluseQliktoallocatethenumberoftokensperuser.•Thereisanadditionalfeeforsharing.Thislimitscollaborationanddistribution.

GlobalAvailability

Theabilitytodeployenvironmentsglobally.Globaloptionsmakeiteasyforcustomerstodeploytheirenvironmentsclosertohomesotheycanmeetperformance,compliance,anddatarequirements.

•MicroStrategyCloudcandeploydistributedandredundantsystemsinover42AWSAvailabilityZonesin16geographicregionsaroundtheworld.ThisincludescountriesacrossNorthAmerica,SouthAmerica,Asia,Europe,andAustralia.ThisenablesorganizationstodeployMicroStrategyclosertoitsusers.Thisdecreaseslatencyandenablesfasterresponsetimes.Byhavingdatacentersclosertohome,italsoallowsthedataenterstocomplywithlocallawsandregulations.

RegionandNumberofAvailabilityZones

•AWSGovCloud(2)

•USWestOregon(3),NorthernCalifornia(3)

•USEastNorthernVirginia(5),Ohio(3)

•CanadaCentral(2)

•SouthAmericaSãoPaulo(3)

•EuropeIreland(3),Frankfurt(2),London(2)

•AsiaPacificSingapore(2),Sydney(3),Tokyo(3),Seoul(2),Mumbai(2)

•ChinaBeijing(2)

•NewRegions(comingsoon)ParisNingxia

•WhileQlikhastheabilitytomanuallylaunchasinglenodeintoanyAWSdatacenter,theydon’thavetheabilitytolaunchafully-configured,dedicatedandredundantsystem.Thisisamanualprocesswhichwilltakeadditionaltimeandexpertisefromcustomers.•QlikdatacentersareonlylimitedtoNorthAmerica,Ireland,andSydney.Thiswillcauseadditionalworkandpainforcustomersnotintheseregionsasitwillincreaselatency.Securityandcompliancelawsmayvarybycountry/region.

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ScoreMSTRScore

APIEnabledOperations

JavaScriptframeworksthatprovideanumberofAPIstohelpcustomersbuildapplications.

•TheMicroStrategyCloudAPIgivescustomersunlimitedflexibilitytocreatetheirowncustomworkflows.Customershavetheabilitytobuildpersonalizeduserinterfacesfordeployingandmanagingtheircloudenvironments.ThisempowersdeveloperstoautomatetheirMicroStrategyCloudcapabilities.•ThroughAPIs,itispossibletolaunch1000MicroStrategyinstanceswithasinglelineofcode,resizethemtoanysize,andthenterminatethemoncedone.WithoutAPIs,thiswouldbeamanualprocess.It’seasytointegratewithotherautomationtoolsandtheAPIworkswithanyprogramminglanguage.

CloudSpecificAPIswesupport:•Retrieveorsearchforenvironments•Createnewenvironments•GetEnvironmentContactDetailsList•ResendEmailtotheownersoftheenvironments•Restartenvironment/s•Startenvironment/s•GetEnvironmentStates•Stopenvironment/s•Terminateenvironments•FindenvironmentdetailsbyenvironmentID•UpdateEnvironmentContactDetails•Updateexpirationdateforenvironment•FindalltheinstancesinanenvironmentbyenvironmentID•FindalltheinstancesstateinanenvironmentbyenvironmentID•RestartInstance•StartInstance•StopInstance•Findschedulesbyenvironmentid•Createscheduleforenvironment•Inactivatetheselectedschedulebyscheduleidandenvironmentid•Findschedulebyscheduleidandenvironmentid•Updatescheduleforenvironment•Resizeallserverinstanceorselectedserverinstanceofanenvironment•Createnewenvironments

•Qlikdoesnothaveanycloud-specificAPIs.Thisdoesnotgiveuserstheflexibilitytocreatecustomworkflows.UsersmustusetheQlikinterfaceandareunabletopersonalizetheirownuserexperience.Becauseofnocloud-specificAPIs,Qlikusersareunabletoautomateanyprocesses.

DisasterRecoveryandFailover

Clusteredserversthatrestorebackupsafterfailuresonoworkortimeislost.

•MicroStrategyCloudclustersenterprisedeploymentswithmultiplenodes,andgivesorganizationstheflexibilitytoaddadditionalnodes.•Clusterednodesprovideloadbalancing,highavailability,failover,andredundancy.Eachnodesynchronizesmetadatainformation,historylists,andreportcaches.Incaseofdisasterorfailure,MicroStrategybackupsarestoredredundantlyacrossmultipleavailabilityzonesandcanbeaccessedandrestoredinanalternateavailabilityzone.ThisaffordszerodowntimeanduserscanalwaysaccesstheirMicroStrategyenvironment.

•ThereisnoautomateddisasterrecoveryandfailoveroptionswithQlik;itisentirelyamanualprocessthatinvolvesbackingupfilesandapplicationstoanewserver.Inacasewhereacustomerdoesmanuallyconfigureamulti-nodedeploymentofQlikSenseonaserver,therearelimitationsandadditionalchangesthatneedtobemadeandthisrequiresheavyITinvolvement.

CentralizedAdministration

Asingleinterfacethatprovidesalltheadministrationtoolstomanageandmonitoranenterprisecloudenvironment.

•MicroStrategyallowsthecustomertostart,stop,andrestartanAWSenvironmentwhileretainingitscontents.Customerscantakeadvantageofstoppingtheirenvironmentstosaveoncosts,especiallyduringnon-peakhours.•ThenewEnvironmentManagertoolallowsuserstoscheduletheseroutinetaskstooccuratspecificdatesandtimes.•ForPOCordevelopmentpurposes,anadministratorcanstopthesemachinesduringnon-peakhourstoreducecosts.•Customersonlypayforwhattheyuse.

•TheQlikDeploymentConsole(QDC)isusedtocreateandmanageQlikSensesitesthataredeployedincloudcomputingenvironments.

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ScoreMSTRScore

AutoScaling Theabilitytoresizecloudenvironmentsbasedontheconditionsthecustomerdefines.

•MicroStrategyCloudcustomershavetheabilitytoscaletheirenvironmentupordownwithover6differentinstancesizeoptionsfromAWSrangingfrom4vCPUand15.25GiBto64vCPUand488GiBofmemory.•Environmentscanscaleon-demandorschedulebasedonusagepatterns,applicationusagepatterns,anddatasize.Customerscanaddnewusersatanytimeanddeploymultipleenvironmentsandprojectsastheyseefit.•Customerspayforwhattheyuseaccordingtolengthoftime.

Qlikisunabletocluster8nodes.Largeenterpriseorganizationsmayneedtoclusterupto8nodestosupporthundredsofusersandpetabytesofdata.

SeamlessUpgrades

Upgradetheplatformandcorrespondingserverswithoutanydowntimeoradditionalwork.

BymovingtotheMicroStrategyCloud,customerscanensurethattheyhavethelatestplatformandversionrelease,allowingthemtotakeadvantageofthelatestplatformsecurityandfeatureenhancements.WiththenewCloudEnvironmentManager,customerscanscheduleupgradesduringnon-peakhourstoguaranteeseamlessupgradeswithzerodowntime.Testingandhealthchecksareautomaticallyperformedtohelpensureasuccessfulupgrade.

•Upgradesarenotaseamlessprocess.CustomersonQlikSenseEnterprisemustdownloadandmanuallyapplytheupgradesthemselves.ThiswillrequireheavyITknowledgeandmaycauseerrorstohappen.•ThereisQlikontheAWSMarketplacebutitisn'tthelatestversion.QlikisnotseriousaboutitscloudofferingonAWS.

HighPerformanceandReliability

Maintainhighperformanceandreliabilitywithoutsacrificinguserexperienceorsecurity.

•EachMicroStrategydeploymentisinasingle-tenant,privatecloud.Thisallowsorganizationstocustomizethesoftwaretomeettheirneeds.Queriesrunbycustomerswillnotaffectothers.Eachinstanceisisolatedfromothersformaximumprivacy.

•TheMicroStrategyCloudoperationsteamhasthecloudexpertsandsupporttohelpensurehighperformanceandreliability.WearebackednotonlybyAWS’sworld-classinfrastructure,butalsoAWSexpertswhohelpeddesignandautomateourclouddeployment.OurCloudenvironmentwasbuiltwiththelatestAWStechnologyandaccordingtoAWS’sbestpractices.Ourteamproactivelypatchesinfrastructure,operatingsystems,andapplicationstooptimizeperformancewhiledeterringsecuritythreats.Wehaveprocessesinplacesothatsystemsaremonitored,includingtheanalyticsandmobilityservers.

•MicroStrategyallowsorganizationstoclusterupto8servernodes.Beyondbeingabletofurtherscaleinvolumeofanalyticscontent,thiswillimproveoverallSLAsbyreorganizinglargeclustersforhigheravailabilityandfasterservicerecovery,reduceTCObyconsolidationofmultipleenvironments,andremovefrictiontodeploynewapplicationsandincreaseusercapacity.

•QlikCloudamultitenantenvironment.Asaresult,acustomer'squeriesmayimpactperformanceforallothercustomers.

DataConnectivityandMigration

Servicesforcustomerslookingtomovetheirdataintothecloudorconnecttheiron-premdatatotheircloudenvironment.

•MicroStrategyprovidesdataconnectivityanddatawarehousesolutionstomeetcustomerneeds.Customersmaychoosetomigratetheirdataintothecloud.WeofferoptionstomigrateintoAmazonRedshift,SQLServerEnterprise,SQLServerStandard,MySQL,orAuroraDWHplatforms.Whencustomerschoosethisoption,MicroStrategybuildsthechosenDWHwithinthesameVPCastherestoftheBIcloudenvironment.MicroStrategyworkswithcustomerstoselectthecorrectsize(CPU/RAM)DWHmachinethatmeetstheirneeds.ETLoptionsarealsoavailable.

•Ifacustomerchoosestomaintaintheirdatabaseon-premorinanotherclouddatasource,atypicalimplementationinvolvesestablishingaVPNconnectionbetweentheMicroStrategyCloudanditsdatabaseordata.Theperformanceofthisarchitecturecanvarybasedonavarietyoffactors,includingthephysicaldistancebetweentheMicroStrategyClouddatacenterandthecustomerdatasource,thelatencyofthedataconnection,thebandwidthoftheconnection,theamountofusage,itsqueryintensiveness,thequery-responselatencyofthecustomerdatasource,andothervariables.

•QlikrecentlyannouncedQlikSenseEnterprise,butitisnotoptimizedonAWS.QlikEnterpriseisbeingofferedasdeployablebothon-premisesorinthecloud.CustomersmustdeployQlikenterprisethemselvesorgothroughQliktodoitforthem.

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DataSecurity Securitytoprotectcustomerdata24/7/365.

•MicroStrategyCloudsecuritymeetsorexceedsindustrystandardsandbestpractices.MicroStrategyimplementsstrongcontrolpracticestoeffectivelymaintainthesecurityandavailabilityoftheMicroStrategyCloudandassociateddata.Wehelpensurethatyourdataissecureatnetworkandapplicationlevelsfromanyattacks.WefollowthelatestindustrystandardsonmanycompliancesandcertificationssuchasSOCI&II,HIPAA,PCI,andPrivacyShield.

•QlikSenseCloudreliesonAWSinfrastructureforsecurephysicalaccess,redundant(faulttolerant)infrastructure,andscalability.•AdditionalsecurityforQlikSenseCloudisimplementedthroughtheuseofAWSservicesandthird-partysolutionsinavirtualprivatecloud(VPC).Thereisalackofgranularsecurityandtheabilitytocreateworkgroups.•AnyappintheMySharedCloudareaisconsideredsharedandcanbeseenbyallfollowers.Itisnotpossibletojustshareoneappwithaparticularuser.

EnterpriseIoT

DigitalBadge Useasingledigitalidentifiertotrack,report,andmanagealluserinteractionswithenterpriseassets.Thebadgeverifiesidentitiespriortograntingaccesstoenterpriseassets.

•MicroStrategy,viaUsher,deliverssmartphone-baseddigitalbadgesthatprovideseamlessaccesstophysicalandlogicalassetsacrosstheenterprise.•Digitalbadgesreplacephysicalbadges,keyfobs,passwords,andotheridentifierswithdigitalcredentialsdeliveredviaamobileapp.Badgesarebrandedbytheissuingorganizationandaredynamicallyandsecurelylinkedtoanindividuals'privilegesandaccessrights.•Badgescanberemotelyissuedandrevokednearlyinstantaneously.Theyareprovisionedviasecure,out-of-bandmeans,andtheirusecanbegatedbybiometric,geographical,ortemporalconstraints.•Thedigitalbadgeprovidesauniqueidentifierthatcanbeusedbyanysinglebadgetovalidatetheidentityofanyotherbadge.Italsoprovidesone-timepasscodesforasecondfactorofauthentication.

•DigitalbadgesarenotprovidedinQlik.MicroStrategyistheonlyBIplatformthatofferspassword-freeloginviaamobileapp.

PhysicalAccess

Controlandmanageaccesstoanyentrywayacrossanenterpriseusingadigitalbadgetoenhanceorreplaceexistingaccesscardsforemployees,contractors,andvisitors.

•MicroStrategyprovidessmartphone-basedphysicalaccessfunctionalitypre-integratedwithleadingPACSvendors.Usherworkstoconsolidatemultiplephysicalaccesscontrolsystemsthroughoutanenterprise.•WithanOpenAPImodel,MicroStrategycanintegratewithpartnerphysicalaccesscontrolsystems,buildingautomationsystems,manufacturingsystems,InternetofThings(IoT)grids,andnetworksandmanagementsystemstodelivermoreadvancedfunctionalityandimplementationoptionstocustomers.

•Physicalaccessisnotsupported.QlikdoesnotsupportOTBintegrationwithleadingPACSvendorsonmobiledevices.

LogicalAccess

AccessalltypesofdigitalassetsinanorganizationincludingBIapplications,webapplications,VPNs,andworkstationsfromasinglepoint.

•MicroStrategyprovidessecuredigitalidentitythatallowsuserstoaccessnearlyanysysteminanenterprise(devices,applications,andVPNs)fromasinglepoint.InordertobothprotectthecurrentITinvestmentsofcorporationsaswellasenablefutureinvestments,logicalaccesswithMicroStrategyiscompatiblewithbothindustry-standardprotocolslikeSAMLandRADIUSaswellasemergingstandardssuchasOpenIDConnect.

•QlikdoesnotofferlogicalaccesstodigitalsystemsotherthanitsownBIsuite.QlikcanbeconfiguredtouseSAML(securityassertionmarkuplanguage)forpassword-freelogins/singlesign-on,butthisrequiresathird-partyauthenticationsolution.

BluetoothSensing

Enablecontextualinteractions,security,andseamlessuserexperiencesviaBluetoothdeliveringreal-timelocationalawarenessofenterpriseassets.

•IntheMicroStrategyplatform,Usher’sBluetooth(BLE4.0)integrationenablesreal-timemicro-locationalawarenessofenterpriseassetsaswellastouch-freephysicalandlogicalaccess.•Thisallowsthousandsofuserstoprojecttheiridentityandmoveaboutacorporateenvironmentaccessingdoorwaysandsystemssecurelywithdrasticallydecreasedamountsoffriction.TheBluetoothsensingcapabilitycanalsobeconfiguredtologproximityataparticularplaceandtime.

•QlikSensedoesnotintegratewithBluetooth.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotQlikDetailsbyCapability -vsQlik -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTQlik Qlik

ScoreMSTRScore

BarcodeScanner

TrackenterpriseassetsbyscanningbarcodesorQRcodeswheneverauserinteractswiththem.Thisabilitysetsthefoundationforseamlessrepair,maintenance,andinventorymanagementofenterpriseassets.

•TheintegratedbarcodescannerinMicroStrategybadgescanscanvirtuallyanykindofQRorbarcodetag,securelyloggingalinkagebetweenanemployeeandaproduct,machine,oranyvaluableenterpriseasset.•ThiscapabilityallowsthetrackingofofflineassetsusinglabelsandtagswithbarorQRcodesandcanimproveprocessauditingandenforcementforcustomerservice,maintenance,andmore.Scanningbarcodeshelpstakedatafrommultiplecomponentsandsystemsandcombinethemtoimprovethepredictabilityofperformanceissuesthatariseinday-to-daybusinessoperations.

•TrackingassetswithbarcodescannersisnotsupportedinQlik.ThisisinpartduetoQliknotprovidingadigitalbadgeforuseininteractingwiththeEnterpriseInternetofThings.

Communication&Collaboration

Empowermanagementanddecision-makingtobemoretimely,informed,andcollaborativethroughdirect,in-app2-waymessagingbasedonlocationandsystemsaccess.

•TheUsherout-of-the-boxproductivityapplicationallowsmanagerstoquicklyidentify,verify,coordinate,andcommunicatewithotherusers–eitherin-personorbyremotelocation.•UsershavethecapabilitytoexchangemessagesfromanyclientinterfaceviatheIdentityserverastheintermediary.Thisfeaturesupportsanumberofusecasesincludingemployeesafety,support,andcoordination,particularlyforfieldworkforcesorduringspecialevents.

•ForQlikSense,thisisnotofferedoutsideofannotationsandcollaborationfordashboardsinitsBIinterfaces.SinceQlikdoesnotprovideadigitaltwinthatiscarriedbyuserswiththeminamobileform-factoratalltimes,itfurtherlacksaconvenientmeansofreachingusersinatimelyfashion.Additionally,thismeansthereismuchlesscontextualinformationavailableaboutusersinanygivenpointintimetoinfluencethedirectionofcommuniques.

Real-timeTelemetry

Generateconsumablereal-timeintelligenceviadigitalidentityinteractionswithalltypesofenterpriseassets(physicalandlogical)andconstituents.

•WithMicroStrategyUsherbadges,userpresenceandactionscreatereal-timetelemetryviaanApacheKafkaCluster–anopen-sourceprogramdeliveringadistributed,partitioned,andreplicatedcommitlogservicesupportingreal-timedataprocessingandbigdatavolumes.Thistelemetrydataisarichandunderutilizedsourceofinformationthatisthekeytounlockingasmarter,moreproductiveworkforce.Toexpeditevaluecreation,MicroStrategyhelpsorganizationsefficientlycreateandharnessmassiveamountsoftimelyinformationarrivingfromEIoTdevices.

•Qlik'slackofadigitalbadgepreventsitfromgeneratingcomprehensive,real-timetelemetrystemmingfromtheinteractionsbetweenenterpriseassetsandconstituents.Further,Qlikwouldnothavethecapabilitytohandlethisdatainreal-timeduetoitsneedtohavedatabeextractedandprocessedpriortoanalysis.

OTBReportingModule

Deployreportingbasedontelemetry,pullingdatafromallassetsandaccesspointstodeliverinsightintooperationsandcomplianceinaunified,“singlesourceoftruth”dashboard.Reportsshouldbecustomizablewiththeabilitytoblenddatafromotherenterpriserepositories.

•UsherAnalyticsisaMicroStrategyprojectincludedout-of-the-boxwithabadgeimplementation.MicroStrategytakescareoftheETLprocessessoaccessandauthorizationdatageneratedontheback-endisautomaticallyloadedintoadatawarehouseandleveragedbyapre-builtdataschema.Thisprojectincludesmultipledashboardsandamobileapplicationforvisibilityintointeractionsbetweenenterpriseconstituentsandassets.

•OTBreportingforanaccess-centricEIoTimplementationisnotsupportedbyQlik.ForQliktodeliverdashboardsthatshowaconvergedlogofphysicalandlogicaltransactionsbyeachuserinanenterprise,asignificantamountoflabor(connecting,ETL-ing,architecting,dashboarding)wouldneedtooccur.

IntegrationwithDirectoryServices

Synchronizetodirectoryservicesastheauthoritativesourceforemployeerecordsandattributes.Supporttheenforcementofdirectoryprovisioningforauthorization(privileges,entitlements,andrestrictions).

•WithintheMicroStrategyplatform,UsherNetworkManagerhaspre-builtdirectoryintegrationswithMicrosoftActiveDirectory,AWSDirectoryServices,andOktaUniversalDirectory.UsherisalsocompatiblewiththeOpenLDAPstandard.ThisallowsMicroStrategytoquicklyissuestandardizedcredentialstoallusers,eveninorganizationswhichutilizemultipleidentityrepositories-orevenmanuallyaddtemporaryuserswhodonotexistinanyrepository.

•QlikSensesupportsActiveDirectory.However,itintegratesnativelywithfewerthird-partyidentityrepositoriescomparedtoMicroStrategy.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotQlikDetailsbyCapability -vsQlik -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTQlik Qlik

ScoreMSTRScore

IdentityServer Manageanetworkofusersbyconfiguringrelationshipsthatprompt,enable,orsecureinteractionsamongemployeesandassetswithinthenetwork.IdentityServersenableadministratorstocreate,configure,distribute,revoke,andmanagedigitalidentitieswithuserbadges.

•TheMicroStrategyUsheridentityserver,whichassignsandissuesdigitaltwinstousersintheformofbadges,isFIDOAlliance-certifiedonaUAFprotocolfordeliveringpassword-freeauthenticationbasedonpublickeycryptography.Itisstronglyresistanttophishingandcanmakeuseraccesssubjecttogeographicandtemporalconstraints.

TheUsherserverarchitectureisbuilttoensurethatonlyauthorizedbadgeuserscommunicatewiththeidentityserver,andonlyfromauthorizeddevices.TheUsherserverhasthesoleauthoritytoconvertamobiledeviceintoanauthorizeddevicethroughaprocessthathelpsensurethatroguedevicesorapplicationswillnotbeabletocommunicatewiththeidentityserver.Theidentityserverprovidessupportforencryptionofdataatrestandintransit,encryptionkeymanagement,andtransactionloggingtiedtoanindividualuser’sidentity.

•QlikdoesnotprovideOTBsupportforidentityservers.UserandassetadministrationinQlikislimitedtocontrollingBIapplicationsandenvironments.

EnterprisePartner

100%FocusonEnterpriseAnalytics

Corebusinessisexclusivelyfocusedonenterpriseanalytics.

•MicroStrategyisdedicatedtoasinglebusinessline,exclusivelyfocusedonenterpriseanalyticsandmobilitysoftware.•MicroStrategy’smissionistoprovideenterprisecustomerswithaworld-classsoftwareplatformandexpertservicessotheycandeployuniqueintelligenceapplications.

•Qlik’srootsareinapointsolutionfordatadiscoveryandvisualizationandnotinenterpriseanalytics.

PlatformCohesion

Cohesionisanimportantconceptinsoftwaredesignbecauseitreducescomplexity,enhancessystemmaintainabilityandincreasesreusability,whichtogetherpromoteperformance,scalabilityandelegance.

•MicroStrategy10hasaunifiedplatformarchitectureuniquelysuitedtodeliverhigh-performanceapplicationsthatarehighlyreusableandsecure,andcanmeetthebusinessintelligencedemandsofvarioususersandorganizations.•Sinceitsinception,MicroStrategyhasbeendevelopingitsplatformtechnology100%organically.

•Qlikhasstartedtomeldtogetherdisparatetechnologiestotrytofillgapsinitssolution.Todothis,Qlikhasacquiredanumberofothertechnologies,includingtheonesbelow.•In2014,QlikacquiredDatamarket,adataanalyticscompany.•In2015,QlikacquiredVizubianditsproductNPrinting,whichisareportgeneration,distributionandschedulingapplicationfortheQlikplatform.•In2016,QlikacquiredIndustrialCodeBox,thecompanybehindQVSource,sothatQlikSenseuserscouldincludedatafromcloud-basedsources.•In2017,QlikacquiredIdevio,aproviderofgeographical-relatedsoftwareandservices,sothatQlikSenseuserscouldaddmapstotheirapps.

VisionaryCEO

CEOanticipatesanddrivestechnologytrendsintheenterpriseanalyticsindustry.

•MicroStrategy’sCEO,MichaelSaylor,hasanticipatedtechnologytrendssuchasmobiletechnology’stransformationofbusinessoperations,andledthecompanythroughmultiplewavesofinnovationsuchasclient-server,web,mobile,cloudandenterpriseinternetofthings.•Mr.SaylorisalsotheauthorofTheNewYorkTime’sbest-sellingbook,“TheMobileWave.”

•Qlik’sCEOreportstoaprivateequityfirm.Privateequityfirmstypicallyfocusonimprovingcashflowandtightlycontrollingoperations,ratherthanfosteringinnovation.•Qlik’sCEOisn’tatechnologistandpriortoQlik,servedprimarilyinfinancialrolesinnon-softwarecompanies.

CEOEngagementwithCustomers

CEOengagesdirectlyandsubstantiallywithcustomersaroundtheworld.

•MicroStrategy’sCEOdirectlyengageswithcustomersaroundtheworldbypersonallyparticipatinginamajorityofthe100+SymposiumeventsthatMicroStrategyholdsperyearin35differentcountries,inadditiontoothercustomermeetingsandeventsonaregularbasis.

•Qlikoffersonlyoneworldwideuserconference,anddoesn’tofferanyotherlarge-scaleconferenceswherecustomerscanengagewithitsCEO.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotQlikDetailsbyCapability -vsQlik -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTQlik Qlik

ScoreMSTRScore

TenuredExecutiveTeam

Executiveteamhasextensiveexperienceinenterpriseanalyticsandmobility.

•MicroStrategy’sCEOandCTOcollectivelyhaveover50yearsofexperienceinenterpriseanalyticsandmobility.•Additionally,MicroStrategy’sCEOhassciencedegreesfromMITandmorethan50patentstohisname,andhasbeenthedrivingforcebehindMicroStrategy’stechnologysinceitsinception.

•Qlik’sexecutiveteamrepresentstheinterestsofaprivateequityfirmthatdoesn’tfocusontheanalyticsindustry.•Followingtheacquisitionbytheprivateequityfirm,anumberofexecutivesresponsibleforthedevelopmentofQlikSense,includingDonaldFarmer,VPofInnovationandDesign,departedthecompany.

ShareholderAlignment

Principalshareholderandmanagementinterestsarealignedwiththecompany’slong-termsuccess.

•Mr.Saylor,thecompany’sChairmanoftheBoard,President&CEO,foundedMicroStrategyin1989andhasbeenthecompany’scontrollingshareholdersinceitsinception.Accordingly,shareholderandmanagementinterestsarefullyalignedinpursuingMicroStrategy’svisionandlong-termsuccess.

•InAugust2016,QlikwasacquiredbytheprivateequityfirmThomaBravo.Privateequityfirmstypicallyfocusonshort-termfinancialgrowthinthehopesofquicklysellingoffcompaniesataprofit.•Evenbeforethen,Qlik’slargershareholderswereinvestmentmanagementcompanies.

PubliclyTradedCompany

Withgreatertransparency,stabilityandaccesstofunding,apubliclytradedcompanygenerallyhasastrongermanagementteam,instillsgreaterconfidenceincustomersandhasmorefinanciallevers.

•Havinggonepublic18yearsago,MicroStrategyisamaturepubliclytradedcompany.

•Qlikisprivatelyheldbyaprivateequityfirm.•Qlik’sfinancialsaren’ttransparent.•Bygoingprivate,Qliklostcredibilityandtransparencywithcustomers.

StrongFinancials

Aprofitableorganizationwithastrongbalancesheetcanbetterwithstandmarketvolatilityandfluctuations.

•MicroStrategyhasbeenprofitableoverthelast13years,withcombinednetincomeof$197millionoverthelast2fiscalyearsandanoperatingmarginof21%for2016.•Inaddition,MicroStrategy’sbalancesheetisstrongwithzerodebt.

•Inthe2fiscalyearsbeforegoingprivate,Qlikhadacombinednetlossof$61million.•InQlik’slastreportedfiscalyear-endfinancials,ithadanoperatingmarginof-2%.

WorldwideSalesPresence

Companyhastheabilitytodirectlyengagewithorganizationsaroundtheworld.

•MicroStrategyhasofficesin26countriesacrosseverymajorregionoftheworld.•WhileQlikhasasimilarglobalpresenceasMicroStrategy,therearereportsofdownsizingfollowingtheprivateequityacquisition.•Historically,Qlikwasmoreregionallyfocused,and,basedonitslastpublicfinancialfilings,itcontinuedtogenerateamajorityofitsrevenuefromnon-U.S.markets.

WorldwideServicesPresence

Companyhastheabilitytoprovidesupportandservicestocustomersaroundtheworld.

•MicroStrategyhasofficesin26countriesacrosseverymajorregionoftheworld. •WhileQlikhasasimilarglobalpresenceasMicroStrategy,therearereportsofdownsizingfollowingtheprivateequityacquisition.•Qlik’sprofessionalservicesrevenuein2015wasamuchsmallerpercentageoftotalrevenuesthanMicroStrategy’s.

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CriticalCapabilitiesfortheEnterprisewithNewData OverviewOverview -vsIBMCognos -

CriticalCapabilities-IBMCognosScoresTechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

1ObjectOrientedReusability

Self-ServiceData

DiscoveryTransactionalWorkflows

CreateCustomWeb

Applications

SimplifiedEnterpriseDeployment

DigitalBadge100%Focus

onEnterpriseAnalytics

2 DataGovernance

OptimizedData

ConnectivityEmbeddedMultimedia

CreateCustomMobile

ApplicationsiniOSandAndroid

GlobalAvailability

PhysicalAccess

PlatformCohesion

3 UserSecurity

DataPreparation

andBlending

GeospatialAnalysis

EmbedThird-PartyDataasDatasets

APIEnabledOperations LogicalAccess Visionary

CEO

4 Scalability EnterpriseReports OfflineAccess

CreateCustomHTML5

Visualizations

DisasterRecoveryandFailover

BluetoothSensing

CEOEngagement

withCustomers

5 PerformanceDashboards

anddocuments

MobileClientCachingforHigh

Performance

ExtractSubsetsofDataUsingRESTfulAPIs

CentralizedAdministration

BarcodeScanner

TenuredExecutiveTeam

6 Automation MobileAnalytics

PersonalizedAlertsviaPushNotifications

CreateCustomData

ConnectorsAutoScaling Communication

&CollaborationShareholderAlignment

7 Monitoring RealTimeAnalytics

InstantUpdatestoCustomAppswithNoRecompilation

MultitenancySupport

SeamlessUpgrades

Real-timeTelemetry

PubliclyTradedCompany

8 DeploymentPredictiveAnalytics

andMachineLearning

Customize/WhiteLabel

HighPerformanceandReliability

OTBReportingModule

StrongFinancials

9 HighAvailability

BigDataAnalytics

NativeIntegrationwithEMMVendors

Data

ConnectivityandMigration

IntegrationwithDirectoryServices

WorldwideSales

Presence

10 In-memoryArchitecture

AutomatedDistributionandAlerting

MobileAppUsage

Monitoring DataSecurity IdentityServer

WorldwideServicesPresence

TechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

71 / 167

CriticalCapabilitiesfortheEnterprisewithNewData CriticalCapabilities-IBMCognos…Overview -vsIBMCognos -

TechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

1ObjectOrientedReusability

Self-ServiceData

DiscoveryTransactionalWorkflows

CreateCustomWeb

Applications

SimplifiedEnterpriseDeployment

DigitalBadge100%Focus

onEnterpriseAnalytics

2 DataGovernance

OptimizedData

ConnectivityEmbeddedMultimedia

CreateCustomMobile

ApplicationsiniOSandAndroid

GlobalAvailability

PhysicalAccess

PlatformCohesion

3 UserSecurity

DataPreparation

andBlending

GeospatialAnalysis

EmbedThird-PartyDataasDatasets

APIEnabledOperations LogicalAccess Visionary

CEO

4 Scalability EnterpriseReports OfflineAccess

CreateCustomHTML5

Visualizations

DisasterRecoveryandFailover

BluetoothSensing

CEOEngagement

withCustomers

5 PerformanceDashboards

anddocuments

MobileClientCachingfor

HighPerformance

ExtractSubsetsofDataUsingRESTfulAPIs

CentralizedAdministration

BarcodeScanner

TenuredExecutiveTeam

6 Automation MobileAnalytics

PersonalizedAlertsviaPushNotifications

CreateCustomData

ConnectorsAutoScaling Communication

&CollaborationShareholderAlignment

7 Monitoring RealTimeAnalytics

InstantUpdatestoCustomAppswithNoRecompilation

MultitenancySupport

SeamlessUpgrades

Real-timeTelemetry

PubliclyTradedCompany

8 DeploymentPredictiveAnalytics

andMachineLearning

Customize/WhiteLabel

HighPerformanceandReliability

OTBReportingModule

StrongFinancials

9 HighAvailability

BigDataAnalytics

NativeIntegrationwithEMMVendors

Data

ConnectivityandMigration

IntegrationwithDirectoryServices

WorldwideSales

Presence

10 In-memoryArchitecture

AutomatedDistributionandAlerting

MobileAppUsage

Monitoring DataSecurity IdentityServer

WorldwideServicesPresence

TechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

CriticalCapability

IBMCognosScore

72 / 167

CriticalCapabilitiesfortheEnterprisewithNewData OverviewDetailsbyCapability -vsIBMCognos -

WhyNotIBMCognos

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

EnterprisePlatform

ObjectOrientedReusability

Anobject-orientedarchitecturecatalogseveryaspectofthebusiness.Dataassets,KPIs,dimensions,users,reports,anddashboardsareallstoredinacentrallocationasuniquelogicalobjectstosupportreusability.

MicroStrategyoffersacentralizedmetadatarepositorythatisbuiltwithandcontainsobjects,asdefinedbydevelopers,andcanbereusedacrosstheBIproject.Objectscanbecombinedtocreatehigherlevelobjects(e.g.,attributesandmetricsmakeupareport;reports,filters,andpromptsmakeupadocument;documents,andotherreportscanbeembeddedintoadocument-allofwhicharestoredas"metadataobjects"),andthistogetherdeliversasingleBIprojectoradatamodel.•ThereusablemodelenablesobjectsacrosstheBIdeploymenttobesecurelyreusedhundredsoftimesbyusersacrosstheenterprise,withoutanyduplicationofeffort.•Themodelnotonlyincludesdimensionsandmetrics,butalsocoversfilters,reports,prompts,customgroups,reports,dashboards,anddocuments-makingitpossibletoflexiblyreusealloftheseobjectsmultipletimesacrossanyapplicationandBIproject.•Changesormodificationsmadetoanyobjectinthemetadataautomaticallyproliferatestoallotherdependentobjects.Thiseliminatestheneedtomanuallyupdatethechangesacrossthedeployment,whichisparticularlyhelpfulforlargerBIprojects.•Thereusablemodelhelpsensurefasterdevelopmenttimes,increasedplatformscalability,efficientmanagement,andalsomaintainsasingleversionofthetruth.

•Cognosdoessupportsomereusabilityofmetadataobjects,butnotallobjectscanbere-used.It’sdifficulttomigrateexistingobjectstonewprojects,anditschangemanagementfeaturesarelimited.

•CognosAnalytics11.0.5introducedsupportforlinkeddatamodules,whichallowsuserstoreuseadatamoduletobuildnewoneswithalinktotheoriginaldata.Contentobjects,suchasreports,dashboards,stories,datasets,andmodulescanbesharedwithaURLthatopensthecontentobjectdirectly.Whileuserscanreuselayoutobjectsacrossmultiplereports,theycannotreusequeryobjectsacrossreports.•ObjectsinIBMCognoscanonlybemigratedfromthecontentstoreinpackages.Usershavetocreatethepackages,uploadthemtothecontentstore,andthenmovethemtothenewproject.Thismultiplestep,manualprocessincreasesthechanceforerrorsandinconsistenciesonobjectdefinitions.

•Cognosdoesnothaveanautomatedorcomprehensivechangemanagementprocesstoensurethatchangestometadataobjectsautomaticallyripplethroughtoalldependentobjects.

DataGovernance

Uniquedefinitionstoeverydimensionandmetricboundtogetherbystrictrulesthataredefinedbyalogicalmodel,thusensuringasingleversionofthetruth

TheMicroStrategymetadatamodelmakesitpossibleforanyonewiththerightprivilegestopromotenewandexternalcontenttotheServerandtieittoacertifieddatamodel,allwitheasyworkflows.•Itispossibletomapthemetadataatthedimensionlevel,aswellasthecubelevel,givinguserstheflexibilitytocontrolthedatathatispublishedtothemodel.•Theplatformsupportsgovernancefordatafromdisparatesources,evenexternalnon-certifiedsources,thathelpsbuildasystemofrecordthatuserscantrust--whilealsodeliveringflexibilitytoendusers.•Beyondtheabilitytogovernexternaldatasources,theplatformoffersgranularsecurityfeaturesthatallowprojectownersanddatastewardstograntpermissionsandprivilegestotherightpeople.Thisdeliversdatasecurityandalsopersonalizesreportsanddashboardstoendusers.•WorkflowsavailablewiththeMicroStrategyplatformtopromoteexternaldataintothesystemofrecord,combinedwiththeflexibilityofthesystemtodeliverself-serviceaccesstobusinessteamswillincreasetheoveralladoptionoftheBIplatform.

•CognosAnalyticsandTM1cubesstillrequiretheirownuniquesetsofmetadata,creatingafragmentedmetadatasituationwhichcanleadtoinconsistentobjectdefinitionsandreportinginconsistencies.

•Anymetadatachanges(i.e.levelnamechanges)requiretheTM1cubetobereimportedintoFrameworkManager.ThelevelnameswillnotautomaticallyrefreshthemselvesinCognosBI.DevelopersmustdefinelevelnamesfirstbeforepublishingthecubestoCognosBI,creatingmoremanualworkandincreasingthelikelihoodoferrors.•Incontrast,MicroStrategy’sunifiedarchitecturerunsonasinglemetadata,singleserver,andasinglecodebasethatenablesacertifiedandflexibledatamodel.

•In11.0.5,onlyrelational,dynamicquerymodepackagesaresupportedindatamodules;dimensionallymodeledrelational

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotIBMCognosDetailsbyCapability -vsIBMCognos -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

EnterprisePlatform

ObjectOrientedReusability

Anobject-orientedarchitecturecatalogseveryaspectofthebusiness.Dataassets,KPIs,dimensions,users,reports,anddashboardsareallstoredinacentrallocationasuniquelogicalobjectstosupportreusability.

MicroStrategyoffersacentralizedmetadatarepositorythatisbuiltwithandcontainsobjects,asdefinedbydevelopers,andcanbereusedacrosstheBIproject.Objectscanbecombinedtocreatehigherlevelobjects(e.g.,attributesandmetricsmakeupareport;reports,filters,andpromptsmakeupadocument;documents,andotherreportscanbeembeddedintoadocument-allofwhicharestoredas"metadataobjects"),andthistogetherdeliversasingleBIprojectoradatamodel.•ThereusablemodelenablesobjectsacrosstheBIdeploymenttobesecurelyreusedhundredsoftimesbyusersacrosstheenterprise,withoutanyduplicationofeffort.•Themodelnotonlyincludesdimensionsandmetrics,butalsocoversfilters,reports,prompts,customgroups,reports,dashboards,anddocuments-makingitpossibletoflexiblyreusealloftheseobjectsmultipletimesacrossanyapplicationandBIproject.•Changesormodificationsmadetoanyobjectinthemetadataautomaticallyproliferatestoallotherdependentobjects.Thiseliminatestheneedtomanuallyupdatethechangesacrossthedeployment,whichisparticularlyhelpfulforlargerBIprojects.•Thereusablemodelhelpsensurefasterdevelopmenttimes,increasedplatformscalability,efficientmanagement,andalsomaintainsasingleversionofthetruth.

•Cognosdoessupportsomereusabilityofmetadataobjects,butnotallobjectscanbere-used.It’sdifficulttomigrateexistingobjectstonewprojects,anditschangemanagementfeaturesarelimited.

•CognosAnalytics11.0.5introducedsupportforlinkeddatamodules,whichallowsuserstoreuseadatamoduletobuildnewoneswithalinktotheoriginaldata.Contentobjects,suchasreports,dashboards,stories,datasets,andmodulescanbesharedwithaURLthatopensthecontentobjectdirectly.Whileuserscanreuselayoutobjectsacrossmultiplereports,theycannotreusequeryobjectsacrossreports.•ObjectsinIBMCognoscanonlybemigratedfromthecontentstoreinpackages.Usershavetocreatethepackages,uploadthemtothecontentstore,andthenmovethemtothenewproject.Thismultiplestep,manualprocessincreasesthechanceforerrorsandinconsistenciesonobjectdefinitions.

•Cognosdoesnothaveanautomatedorcomprehensivechangemanagementprocesstoensurethatchangestometadataobjectsautomaticallyripplethroughtoalldependentobjects.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotIBMCognosDetailsbyCapability -vsIBMCognos -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

DataGovernance

Uniquedefinitionstoeverydimensionandmetricboundtogetherbystrictrulesthataredefinedbyalogicalmodel,thusensuringasingleversionofthetruth

TheMicroStrategymetadatamodelmakesitpossibleforanyonewiththerightprivilegestopromotenewandexternalcontenttotheServerandtieittoacertifieddatamodel,allwitheasyworkflows.•Itispossibletomapthemetadataatthedimensionlevel,aswellasthecubelevel,givinguserstheflexibilitytocontrolthedatathatispublishedtothemodel.•Theplatformsupportsgovernancefordatafromdisparatesources,evenexternalnon-certifiedsources,thathelpsbuildasystemofrecordthatuserscantrust--whilealsodeliveringflexibilitytoendusers.•Beyondtheabilitytogovernexternaldatasources,theplatformoffersgranularsecurityfeaturesthatallowprojectownersanddatastewardstograntpermissionsandprivilegestotherightpeople.Thisdeliversdatasecurityandalsopersonalizesreportsanddashboardstoendusers.•WorkflowsavailablewiththeMicroStrategyplatformtopromoteexternaldataintothesystemofrecord,combinedwiththeflexibilityofthesystemtodeliverself-serviceaccesstobusinessteamswillincreasetheoveralladoptionoftheBIplatform.

•CognosAnalyticsandTM1cubesstillrequiretheirownuniquesetsofmetadata,creatingafragmentedmetadatasituationwhichcanleadtoinconsistentobjectdefinitionsandreportinginconsistencies.

•Anymetadatachanges(i.e.levelnamechanges)requiretheTM1cubetobereimportedintoFrameworkManager.ThelevelnameswillnotautomaticallyrefreshthemselvesinCognosBI.DevelopersmustdefinelevelnamesfirstbeforepublishingthecubestoCognosBI,creatingmoremanualworkandincreasingthelikelihoodoferrors.•Incontrast,MicroStrategy’sunifiedarchitecturerunsonasinglemetadata,singleserver,andasinglecodebasethatenablesacertifiedandflexibledatamodel.

•In11.0.5,onlyrelational,dynamicquerymodepackagesaresupportedindatamodules;dimensionallymodeledrelational(DMR)andOLAPmetadataarenotyetsupportedindatamodules.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

UserSecurity Rolesandprivilegesthatassignrestrictionstousersandgroupsensurethatendusersonlyseepersonalizedandrelevantcontentandareonlyabletoperformauthorizedactions.

ThesecuritymodelwithintheMicroStrategyplatformisbuiltaroundusersandusergroups,whicharerepresentedaslogicalmetadataobjects.Thisensuresthatdataissecuredatthemostgranularlevels.•Securityfiltersbasedondimensionvalueshelpensurethatusersarerestrictedtoonlyseedatathatisrelevanttothem.Thiseliminatestheneedtobuildmultiplecopiesofthesameapplication,andmakesitpossibletooptimallyscale.•WithMicroStrategy'stools,administratorscanapplyAccessControlLists(ACLs)tolargeusergroups,restrictingtherangeofdataobjectstheycanaccessoractionstheycanperform,andspecifyingthescopeoftheirprivilegesintheenvironment.•WithUsher,itispossibletoprovidesecuredigitalauthenticationoptions,includinggeo-fencingandtime-fencingcapabilities,makingitpossibletorestrictuseraccessbasedonlocationandtime.

•Cognossupportsuserauthenticationandsomerole-baseddataaccesscontrols,butithasalimitedrangeofsecurityprivilegesandrequirestoomanymanual/redundantprocesses.

•WhileCognos11.05allowsthecreationofCognosgroupsandtheadditionofActiveDirectorygroups/users,thesecuritysettingscannotbereusedacrosstheentiredeploymentandhavetobedefinedredundantlyforeveryusergroup.

•ModulesinCognosAnalytics(Cognos11)canbesavedtoafolderwithroleandgroupsecurity,buttheydonotcurrentlysupporthierarchiesorrow-levelsecurity.Developerscanimplementrow-levelsecurity,butithastobeconfiguredwithinthedatabase.

•Column-levelsecurityrequiresmanualcodingfromFrameworkManagerandcanbeappliedonlyforusergroups.Incontrast,MicroStrategynotonlysupportsrow-levelandcolumn-levelsecurity,butalsoenforcessecurityonindividualmetadataobjects,enablingmuchmoregranularcontroloverdataaccessandusercapabilities.

•Usersareauthenticatedbydirectlyconnectingtoanyv3LDAP,includingActiveDirectory.Cognosprovidesanout-of-the-boxauditsolutiontomonitorwhenandhowusersinteractwiththeplatform.

Scalability Deliveranalyticstoeveryoneacrosstheenterprise,andbeyond.Allow1000sofuserstoleverageanalyticswithoutsacrificingperformanceandwithoutrestrictionsondatasize.

MicroStrategyisoptimizedinitsdesignforenterprisescaleandspeed;assuch,theplatformcansupporttheanalyticalreportingneedsof100softhousandsofusersacrosstheenterprise.•Theplatformcanbeclusteredwithupto8nodeswithwork-anduser-fencingoptionstohelpensureperformanceandreliabilityacrosstheentireuserpopulation.•Theplatformhasnorestrictionsondatasizeforeitherdirectorin-memoryaccesstodata•MicroStrategycustomersareleveragingtheplatformtostoredatausingin-memorycubeswithover2billionrowswhiledeliveringsub-secondresponsetimestotheirend-users.•MicroStrategyistheonlycomprehensiveanalyticsvendorthatsupportsbigdataanalyticswithnativeconnectorstoHDFStoaccesspetabytesofdatainrealtime.

•Cognosenablesscalabilityandperformancevialoadbalancingthroughvariousadministratorcontrolledsettingsthatoptimizeresourceavailability.Additionally,Cognospushesdownanalyticalfunctionstothedatabase,andprovidesmultilevelcachingandaggregateawareness.

•IBMCognoscanscalevertically(byusingmorepowerfulservers),orscalehorizontallybyaddingmoreserversandbalancingtheprocessingloadamongtheservers.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

Performance Publishanddeliverinformationtoend-userswithquickresponsetimes,anddeliveranalyticswithoutbeingimpededbydatasize.

MicroStrategyemploysavarietyofstrategiestoincreasetheoverallperformanceoftheplatform,makingitpossibletodeliversub-secondresponsetimes-evenwithlargedatasets.•MicroStrategywasamongthefirstBIvendorstosupportpush-downanalyticalfunctionsacrossallleadingdatabases.Thiscapabilityhelpsdrivecomputationsintelligentlytothedatabasewhenneeded,therebyimprovingtheoverallresponsetimetoendusers.•Theplatformcancreatemultipleparallelthreadstothedatabase,increasingthespeedatwhichdataisfetchedfromthewarehouse.•WhereasotherBIvendorsattempttoimplementcachingatasinglelevel,MicroStrategyimplementsself-tuningstrategiesthatcreatecachesatkeypointswithinthequeryflow.TheServercachesdatainthefollowingcrucialareas:Metadataobjectcaching,attributeelementcaching,databaseconnectioncaching,resultcaching,anddocumentcaching.•Theplatformisbasedonanin-memoryarchitecturethatcanpartitioncubesandprocessdatainparallel,makingitpossibletoprocesslargercubesthanothervendorsinthemarket.•VLDBsettingsareavailabletofine-tuneandoptimizeconnectivityforeverytypeofdatasource,deliveringcustomsettingstoorganizationswithuniquedeployments.

•IBMCognosdoesnotdynamicallygeneratemulti-passSQL.Therefore,itcannotfullyleveragetheprocessingpowerofthedatabasetoanswercomplexqueries;insteaditmustplacetheburdenontheanalyticalengineinthemiddle-tier.Multi-stagecalculations,suchaspercentagetototal,andcontributionmetricsneedtobehandledatthereportlevel,whichwilldegradeperformance.

•MicroStrategy’smulti-passSQLqueriesprovidegreateranalyticalpowerandminimizestheamountofdatathatispulledbacktothemid-tier.

Automation ReduceburdenonITadministrators,especiallywithlargescaledeployments,bycuttingdownonroutineorredundanttasks.

•MicroStrategyofferstoolsthatallowadministratorstomaintainandupgradesystems,automateworkflows,andensuresuperiordataqualityandsecurity,withoutredundancies.•Theplatformallowsadminstoreducethetimeandeffortspentonroutinemaintenanceandadministrativetasks,likemovingassetsfromtesttoproductionenvironments,tocheckingthedataqualitybetweenupgrades,andschedulinghealthchecksandtaskswithworkflows.•Beyondadministrativetasks,datauploads/refreshesandscheduleddeliveriescanbeautomatedaswell,whichremovestheburdenfromITandhelpsreduceoverallTCO.

•IBMCognosAnalytics(v11)doesnotprovideautomatedcommandlinescriptsforadministrativetasks.

•Cognosdoesnotautomaticallyandcomprehensivelycheckfordependencieswhenchangesinmetadataobjectsoccur,asitdoesnotsupportmetadatacontentacrosstheentireproductset.

Monitoring Easilymonitor,maintain,manage,fine-tune,andautomateactionsandworkflowstoensurethehealthofthesystem.EliminateredundanttaskstoreduceoverallTCO.

•MicroStrategyofferstoolsthatallowadministratorstomonitoreveryenvironmentinaMicroStrategydeployment,acrossmultipleprojectsandevenservermachines-bothon-premisesandinthecloud.•Theinterfaceenablesadministratorstoquicklyandeasilyviewusagepatterns,systemresources,uptime,andalertsacrossenvironments.•Theplatformcollectsinformationfromeachenvironment’sHealthCenter,andpresentskeyusageandperformanceindicatorsusinggraphsandcharts.•Administratorscandefinethresholdsforsystemusageandperformancethatautomaticallytriggeralertswhenthresholdcriteriaaremetorexceeded.•Beyondthe100sofOOTBreportsanddashboardsavailablewiththeplatform,administratorscanbuildtheirownreportswithcustomKPIstomeasureplatformusage.

•CognosBIprovidesmetricsforcheckingtheperformanceofthesystem,servers,dispatchers,orservices.Adminscansetthresholdsformetricstoidentifywhentheperformanceexceedsorfallsshortofexpectedrangesandnotifyanyonewhoshouldbemadeawareoftheproblemwhenaperformanceissueoccurs.•CognosAnalyticsalsoprovidesanout-of-the-boxauditsolutiontomonitorwhenandhowusersinteractwiththeplatform.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

Deployment Optionstodeployonanyinfrastructure,regardlessofsize,team,orhardwareresources,thusreducingoverallTCOandmaintenancerequired.

MicroStrategydeliversflexibleoptionsfordeployinganalyticsacrosstheenterprisewithon-premises,cloud,andhybridoptionsforteamsofanysize.•TheplatformissupportedonbothWindowsandLinux,andcanbeclusteredwithupto8Servernodes.•PartneringwithAWS,theleadingcloudvendor,MicroStrategyallowsorganizationsaroundtheworldtospinupinstancesforenterpriseanalyticsandmobilityinminutes,allowingcompaniestostartsmallandexpandasneeded.•Pre-configuredenvironmentsinthecloudcanbecreated,managed,maintained,andupgradedwithself-serviceconsoles,enablingextremelylowTCOs.

•Cognosisavailableinacloudenvironment,butcustomersarenotabletolaunchacloudserverwithIBMCognosAnalyticsalreadyinstalledonit.ThiswillrequireuserstoinstallandconfiguretheBIplatformthemselves,whichwilltaketimeandadditionalresources.Incontrast,MicroStrategyenablesorganizationsaroundtheworldtospinupinstancesforenterpriseanalyticsandmobilityinminutes.

•IBMCognosAnalyticssupportsanumberofoperatingsystemsincludingAIX,Linux,Solaris,andWindows,andsupportsanumberofopenstandards.

HighAvailability

Robustarchitecturethatprovidesthehighestuptimeforuserstoalwayshaveaccesstothesystem,withprovisionsandtuningmechanismsforincreasedsystemstabilityandbetterfailovermanagement.

•WithMicroStrategy,usersacrosstheorganizationcanaccessreliableanalyticsdeliveredonarobustarchitecturethatisdesignedforenterprisescale,performance,andstability.•Disasterrecoveryandfailoveroptionsalloworganizationstoavoiddowntimesforend-users.Systemadministratorshavethechoicetosetuphot,warm,orcoldfailoverstrategies(forbackupnodes)dependingonthehardwareresourcesavailabletothem.•Clusteringandworkfencingcapabilitiesmakeitpossibletoproactivelypreventservercrashesbydeflectingheavyjobstospecificserversortimeperiods.•Reliablegovernorsateverylevelofthequerypathmakeitpossibletoavertsystemcrashes,evenunderpeakuseranddataloads.

•IBMCognosoffers99%systemavailabilityfortheenterpriseoffering

•IntermsofSLAs,theavailabilityofthecloudserviceduringacontractedmonthdependsforeachapplicableoffering.

In-memoryArchitecture

Architecturethatcanhostterabytesofdatain-memorymakingitavailabletoend-userswithfasterresponsetimes.

•TheMicroStrategyplatformenablesorganizationstotakeadvantageofin-memorycubetechnology,whichincreasesperformancebyreducingtheneedtoaccessdatadirectlyfromthedatawarehouse.•MicroStrategyin-memorycubescanbequicklyloadedwithdatausingparallelthreadsfromthedatabasewhichcanalsobeoptimizedandfine-tunedforspecificdatabases.•Dynamicsourcingisaplatformcapabilitythatautomaticallyroutesqueriestothefastestavailabledatasource—whetherit’sacache,acube,ortheoriginalrelationalsource,thushelpingmaximizeperformanceandthroughput.•MicroStrategy'sparallelprocessingandpartitioningcapabilitiesdifferentiateitfromothervendors,helpingtoboostprocessingspeedsinsituationswherethereareterabytesofdatastoredinmemory.

•CognosDynamicCubesaremodeledwithadesignatedtoolcalledIBMCognosCubeDesigner,whichrequiresadditionalschemaworkinsteadofdirectlyleveragingthealready-builtschemamodel.Duetotheiridiosyncrasies,DynamicCubeshavenotyetbeenwidelyadopted.

EnterpriseAnalytics

Self-ServiceDataDiscovery

Intuitiveworkflowsforend-userstoaccess,visualize,analyze,andshareinsightswithoutthesupportofIT.

MicroStrategydifferentiatesitselffromotherpointsolutionsbycombiningtheease-of-useofdataexplorationwithenterprisecapabilitiesincludingscalability,performance,security,andgovernance,inasingleplatform.•MicroStrategyDesktopandWebprovideaccessto80+datasources,fromExcelspreadsheets,torelationalsources,bigdata,Cloudservices,Hadoop,andmore.•Built-intoolsareavailablefordatapreparation,aswellastheabilitytoblenddataacrossmultiplesources.•ItprovidestheabilitytovisualizedatawithanychartorgraphnativelyandoffersworkflowstoincludeD3,Highcharts,GoogleCharts,andotherlibraries(includingopensourceandNLGoptions)•Includeseasysharingoptions(PDF,email,sendtofilelocation,print,andmore),andworkflowstopromoteexternaldataintoagovernedmodel.AlsosupportsoptionstoexporttoPDFandemailoptions.•MicroStrategyiscompatiblewithMacandWindowsPC.AnalystscanquicklysetupandinstallMicroStrategywithoutITsupport.•Theplatformsupportsadvancedanalyticswith350+out-of-the-boxfunctions,andcanalsointegratewithR.

•CognosAnalyticsuserscanauthorreportsbasedonmodelscreatedineitherModules(Cognos11)ortheFrameworkManager(Cognos10.2.2)interface,butdashboardscanonlybeauthoredagainstthenewdatamodules.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

OptimizedDataConnectivity

Driversandgatewaysthatdeliverinstantandreliableaccesstoavarietyofdatasourcesandinformationinanyformat,regardlessofsize.

•MicroStrategynativelysupports100softhemostpopulardatasources,fromExcelspreadsheettorelationaldatabases,cloudsystems,HDFSandmore.•OrganizationscanalsobuildtheirownconnectorstocustomdataassetswithAPIs,allowingthemtoconnecttoanynewsourceavailableinthemarket.•Eachconnectorisoptimizedforhighperformance,withtheabilitytointelligentlypush-downcalculationstothedatabaseswhenneeded,generatemulti-passSQL,loadparallelthreadssimultaneously,andcanloaddatawithoutrestrictionsonsizeortype.•EasyworkflowsareavailabletobusinessuserstoblenddataontheirownwithoutITsupport.•VLDBparametersareavailabletofine-tuneandoptimizeSQLgenerationspecifictoeachdatabase.•MicroStrategyleveragesanaggregate-awareSQLgenerationenginetotransparentlynavigateaggregatetables,dynamicallydirectingqueriestosummarytables,withouttheuserhavingtospecifytheuseofthetablewhencreatingthequery.•MicroStrategycangeneratemulti-passSQLtoansweranalyticalquestionsthatcannotbeansweredwithasingleSQLqueryblock,coveringscenariosthatinclude:setanalysis,splitmetrics,andcalculationsatdifferentlevelsofaggregation.

•CognosuserscancreatedatamodelsbasedonrelationaldatasourcesandsomeHadoop-baseddatasources(ClouderaImpala,IBMBigInsights,Hive),butnotfromapplicationssuchasTwitterorSalesforce,orOLAPdatasources.ThesedatasourcesaresupportedinFrameworkManagermodels.

DataPreparationandBlending

Transformandarrangedatatomakeitbettersuitedforvisualexploration,withtheabilitytocreatejoinsacrosstablesfromdisparatesources.

MicroStrategyoffersbuilt-indatawranglingandblendingcapabilitiesandissupportedacrossalldatasources.•EnduserscanperformtransformationsondatapriortovisualizinginformationusingdozensoffunctionsavailableviagraphicalinterfacesandwithoutexportingouttoExcel.•Datawranglingandblendingispossiblebybusinessusersacrossspreadsheets,relationalsources,HDFS,cloudsystems,andotherpopulardatabases.•Userscansplitcolumns,identifyspellingerrors,performtextandnumericfacets,eliminatewhitespaces,pivottables,andperformdozensmoretransformationsbasedonintelligentrecommendationsfromtheproduct.•Historylistsareautomaticallyrecorded,sowhenmorecurrentdataisavailable,theactionsdonotneedtoberepeated.

•IBMCognosAnalyticsdoesnotprovideaccesstounstructured/semi-structureddatasources.•Itisnotpossibletotransformandcleandatafromthespreadsheetduringtheloadprocess.•ThesizeofExcel,.txt,.csv,andsimpledatafilesiscappedat100MB.•Thedatamustbeincolumnarform--nopivottablesorcrosstabs.

EnterpriseReports

Optionstoviewlargevolumesofdatainaneasy-to-readgridformat,withtoolstoperformad-hocanalysisforimproveddecision-making.

•MicroStrategyprovidesaflexiblereportingenvironmentthatleveragesOLAPfunctionalitytogiveenduserstheabilitytoquicklysliceanddicedatafromacrossmultiplesources,usingavarietyofoptions:sorting,pivoting,page-by,drilldown,drillanywhere,totalsandsubtotals,one-clickmetrics,derivedelements,viewfilters,lockheaders,switchbetweengrid/graph,fittocontent/window,andmore.•Withtheabilitytopublishbandedreports,theplatformcanrollupandpresentdynamicaggregatesforlargevolumesacross100sofpagesofdata.•WithMicroStrategy,developerscanquicklydesignoperationalreportsandstatementsusingdrag-and-dropfunctionalityandflexibleformattinginordertostructurelargeamountsofdataintoanaturalhierarchyformaximumreadabilityandeaseofnavigation.•MicroStrategyenablesparameter-drivenreportsbysupportingmoretypesofuserpromptsthananyothervendor,allowinguserstoinputselectionsatruntimetoalterthecontentsofthereports.Optionsincludesimpledimensionprompts,hierarchyprompts,listprompts,objectprompts,valueprompts,levelprompts.

•Theplatformsupportsformattedreports,authoredbyITorbusinessusers,withschedulinganddistribution.Bandedreportsaresupported.•Thereareseveralreportingtools:self-servicereportingandanalysisaredonethroughIBMCognosQueryStudioandIBMCognosAnalysisStudio,andscheduledreportsarecreatedinIBMCognosAnalytics.•ReportscanbeauthoredagainstexistingFrameworkManagermodelsasofv11.•Bandedreportsaresupported.•IBMsupportsreportdistributionviaPDForXLS,andbasedonuser-definedbusinesseventssuchassalesbelowtarget.However,thisisnotsupportedfordashboards.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

Dashboardsanddocuments

Highlyformattedoptionstoauthor,visualize,andinteractwithdatatoidentifytrendsandoutliersandmakeefficientdecisions.

•MicroStrategydeliversgraphicalWYSIWYGdesignertoolstocreatepixel-perfectdocuments,invoices,statements,scorecards,andinteractivereal-timedashboards,allfromasingledesigneditor.•AllstylesofBIdescribedabovesupportresponsivedesignandcanbeconsumedonanybrowserormobiledevice.•Dashboardsarebuiltonthemetadatamodel,sotheyaresecureandpersonalizedforeachuser,andsupporttransactions,offlineconsumption,andcanbedeliveredinanydesiredformat.•Dashboardssupportad-hocdatadiscoveryacross100sofoptionsandletusersvisualizedatawithaccesstonativeandthird-partychartinglibraries.•Transactionalworkflowscanbeembeddedtoenablewrite-backcapabilitiesforbothwebandmobileapplications.

•Reportscanruninlimitedinteractivityorfullinteractivitymode.Anyreportcanbesettoeithermodebytheauthorusingthe‘Runwithfullinteractivity’reportproperty.•Bydefault,newreportsarefullyinteractive(‘Runwithfullinteractivitydefault’setto‘Yes’).Theauthorcanlimittheinteractivitybysetting‘Runwithfullinteractivity’to‘No’.•Bydefault,existingC10reportsrunwithlimitedinteractivitytoensurethereportshavethesamebehaviorasthepreviousrelease.Theauthorisabletosetthemtofullinteractivity.

MobileAnalytics

Consumereportsanddashboardsonmobiledevices,withcompleteinteractivity,inordertoperformanalyticsandmakedecisionswhileonthego.

•MobileisfullyintegratedintotheMicroStrategyanalyticsplatform,soorganizationscanleverageexistingvisualizations,reports,anddashboardstoinstantlydeployBIonmobiledevices.•MicroStrategyMobileenhancesthemobileexperienceoniOSandAndroidbydeliveringnativeappsthatletuserstakefulladvantageoftheuniquecapabilitiesoftheirmobiledeviceswheninteractingwiththeirdata,whilealsobeingabletorelyontransactionandofflinecapabilities.•Withflexible,code-freetoolsandaclick-to-configuredevelopmentcanvas,organizationscanmobilizebusinessworkflowsanddeliverahighlyresponsive,nativeuserexperiencewithappsthatcanbebuiltinrecordtimeandatafractionofthecost.

•Mobilecapabilitiesdependonthetypeofcontentcreated.DashboardcontentisaccessedandinteractedwithprimarilyviaanHTMLbrowser-basedinterface.•OnlyreportscreatedinReportStudioandCognosWorkspacecanbeviewedonmobile.Inaddition,thesereportshavetobespecificallyformattedformobiledevices,whichcreatesmultiplesilosofinformation.•Forofflinecontentandusewithinanativeapp,thereportmustbeexplicitlydesignedasanActiveReport;dashboardsarenotsupportedoffline.Furthermore,onlyactivereports(reportscreatedinReportStudio)aresupportedoffline(fromiPadsonly).•CognosMobileforAndroid(notanativeapp)doesnotsupportofflinereporting.•Userscan’tperformtransactionsoraccessmultimediaoffline.

RealTimeAnalytics

Theabilitytodeliverinstantanalyticsandinsightswheredataisavailableinreal-time.

MicroStrategydeliverstheabilitytovisualizedatafromexternalstreamingapplicationsandtriggeralertsfromthesesources.•Theplatformcaninstantlyingestreal-timefeedsfromStorm,Spark,andKafka.Forotherrelationalsystems,theplatformcanalsosupportdatarefreshesatthesmallestintervals,andcanperformatthespeedofincominginformation.•MicroStrategycanmanagereal-timeinformationandgiveaninstantviewofthedata.•Theapplicationcanalsosendthreshold-basedalertstoanydeviceallowingdecision-makerstotakeinstantandproactiveaction,allinrealtime.•MicroStrategycanalsointegratewithvisualizationsandwidgetsthatsupportreal-timemappingofinformationonbothWebandMobile.

•WhileIBMoffersreal-timecomputingviaIBMStreamComputing,itisnotyetnativetoCognos.•IBMStreamComputingoffersasolutionwithadevelopmentenvironment,andanalyticstoolkitssuchasnaturallanguageprocessing,image/voicerecognition,andspatial-temporalanalysis.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

PredictiveAnalyticsandMachineLearning

Advancedalgorithmsandworkflowsforuserstobeabletoperformsummarizations,optimizations,predictions,statisticalcalculations,orcreatecustomgroups,training,andscoringmetrics.

WithminimalhelpfromIT,MicroStrategyuserscancreateandvisualizeadvancedmetricsandperformthemostcomplexcalculations.•EnduserscanbuildsophisticatedstatisticalandmathematicalmodelswiththenativelibraryoffunctionsavailabledirectlywithMicroStrategy.Theycangeneratepredictive,scoring,ortrainingmetricsusingnativelyavailablealgorithms.•MicroStrategyoffersover350nativefunctions,outofthebox,sothatbusinessusersareabletoperformdataminingandcreatehighlyadvancedstatisticalalgorithmsontheirown,withminimalsupportfromIT.•UserscanintegrateMicroStrategywithdataminingmodelsfromotherapplicationsbyimportingPredictiveModelMarkupLanguage(PMML),SAS,andSPSSintothemetadatarepository.•Theplatformintegrateswiththird-partyoptionslikeRusinggraphicalinterfaces.

•IBMCognosAnalyticslacksout-of-the-boxcapabilitiesforembeddedadvancedanalytics.Thereisnobasicforecastingoradvancedanalytics.Fortheserequirements,customerswouldneedtouseeitherIBMWatsonAnalyticsorFrameworkManagermodels,integratedwithIBMSPSS.•IBMCognosonlyintegrateswithSPSS.•IBMCognosAnalyticsstilldoesn’tfullyintegratewithIBMWatson.

BigDataAnalytics

AccessdatafromHadoopandotherdistributedfilesystemswithoutlimitationsonsizeandwithoutexperiencingdropsinperformance.

MicroStrategyistheonlycomprehensiveplatformthatsupportsaccesstobigdatawithnativeconnectorstoHDFSwhilealsoprovidingbuilt-inworkflowsfordatapreparationontopofHadoopdata.•Whetherit’sapersonalspreadsheetoradispersedHadoopDistributedFileSystem(HDFS),userscaneasilyconnecttotheirdatawithoutrelyingonITandwithoutlimitsondatasize.It'seasytoaccessdatafromanyflavorofHadoop,includingCloudera,Hortonworks,andMapR,withcomprehensivesupportforSpark,Kerberos,andthetopfileformats.•WithMicroStrategy,userscanleverageinformationfromclickstreams,webactivity,callcenterlogs,andIDscans-andblenditwithdatafromothersourcesusinggraphicalworkflows.•MicroStrategyconnectstobigdatasourcesandNoSQLoptionssuchasMongoDBandCassandra,andalsoconnectstoHDFSvianativeconnectorstoClouderaHive,Impala,MapRDrill,Pigscripts,SparkSQL,andmore.•WithMicroStrategy,userscanalsolimitandmanagetheamountofdataimportedfromHDFS,orperformaggregationsontopofthedatapriortoimportingitintoMicroStrategyforanalysis.•Userscanalsoapplyadvancedfunctionsandfilterstocontrolandrestricttheamountofdata.

•IBMallowsuserstocreatedatamodelsbasedonrelationaldatasourcesandsomeHadoop-baseddatasources(ClouderaImpala,IBMBigInsights,Hive).

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

AutomatedDistributionandAlerting

Distributereports,dashboards,anddocumentstolargeaudiencesinapersonalizedandautomatedmanner.Thishelpstoensuretheon-timedeliveryofinformationtoend-userssotheycanmaketimely,informeddecisions.

MicroStrategyisdesignedforhigh-volume,automateddeliveryofreportsanddashboards.•Theplatformmakesitpossibletoscaledistributionofanalyticalcontentto100softhousandsofusers,withtheabilitytoautomateandschedulethedeliveryofreportsanddashboards,basedontime-,event-,andthreshold-basedalerts.•MicroStrategysupportsthewidestvarietyofdeliverymethods,withoptimalformattingforeachdeviceandapplication.•MicroStrategyprovidesburstingcapabilitiestodeliverslicingorpage-byexecutions,allowingasinglereporttobeextractedfromthedatawarehousethatcanbeparsedintosub-reportsforindividualsubscribers.Thisavoidshavingtorundifferentreportsfordifferentrecipientswhilestillbeingabletogeneratepersonalizedreports.•AlertingcapabilitiescanmonitorKPIvalueswhennewdataisavailableandsenddetailedreportsoralertmessageswhenthresholdsarereached.•SecurityfiltersandACLssetontheuserlevelguaranteespersonalizedandsecureinformationto1000sofuserswiththedeliveryofasingledashboard.•MicroStrategyleveragessegmentationcapabilitiestomanageresourceutilizationinlargescalereportdeliverydeploymentsbyanalyzingthelistofsubscriptionstodetermineifseveralsubscriptionssharethesamecombinationofsecurityandpersonalizationandgroupingthemintobucketssincetheyreceivethesamecontent.

FromburstingandsmartpaginationforPDFexportstothedeliveryofhighlypersonalizedcontent,MicroStrategydeliverssophisticateddistributioncapabilitiesthatmakeitpossibletopublishdataandinsightsacrosstheorganizationwithouttheneedtoinvestinothertechnologies.

•Time-basedalertsaresupportedbutconditionalalertsarenot.

EnterpriseMobility

TransactionalWorkflows

Write-backcapabilitiesthatallowmobileuserstosubmittransactionstoERP,CRM,orotheroperationalsystems.

•MicroStrategyprovidesmobilewrite-backcapabilitiesthatletusersupdatesystemsofrecordfromthefield.Userscanchangedataonthefly,insertnewinformation,andviewupdatedreportsanddashboards.•Thesetransactionscanincludeone-tapapprovalsanddenials,inputsforcapturingnewinformation,andeditingexistinginformationinERPsystems,CRMsystems,andotheroperationaldatabases.•Appdeveloperscancreatesmartformsthatarecontextualandconditional,basedonauser’spermissionsorlocation.•MicroStrategyoffersabroadsetofinputcontrols,includingbarcodescanners,signaturecapture,starrating,textandnumberfields,calendar,camera,steppers,sliders,andmore.•TransactionServicescanalsoauto-captureadditionalinformationalongsidetheuserinputstofurtherstreamlinebusinessprocesses.Forexample,theuser’sprofileinformationaswellaslatitude,longitude,andatimestampcanbeincludedinatransactionalsubmissionwithoutrequiringadditionalworkbytheuser.•Userscanaccesstransactionalinputsandformsregardlessofinternetconnectivity.Whenoffline,transactionsarequeuedforsubmissionandexecutedwhentheusernextconnects.

•UnlikeIBMAnalyticsdesktop,themobileclientdoesnotsupporttransactional(write-back)capabilitiesfrommobiledevices.Thislimitsusers'abilitytotakeactiondirectlyfromtheirdevicesandautomaticallyapplychangestodatasets.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

EmbeddedMultimedia

Abilitytodownloadandviewmultimediafilesonlineandoffline,suchaspresentations,videos,PDFs,andePUBbooksonmobiledevices.

•MicroStrategyprovidesin-appviewingofmultimediacontentincludingvideos,PDFs,images,presentations,spreadsheets,documents,email,andwebcontent—allseamlesslyembeddedinthemobileapp.•Asisthecaseforothercontentintheapp,multimediacanbepre-cachedorstoredforconvenient,offlineaccess.•Therearetwowaystoincludemultimediainapps:HTMLcontainersandtheMultimediaWidget.•HTMLcontainersenableaccesstoanywebcontentbyplacingitdirectlyintheapp'siFrame.URLsprovidelinkstopullupentiredocumentsorwebpages.•TheMultimediaWidgetprovidesaframeworkinwhichtodownload,consume,andstoremultimediafiles.WebDAVfolderintegrationenablesuserstodynamicallybrowseandviewexistingfilesandfoldersinaWebDAVfolder,forexampleinMicrosoftSharePoint.Thismakesiteasyfortraditionallynon-technicalpeople,forexampleinMarketingorHR,todistributeupdatedversionsofcollateralortrainingvideostoemployeesinthefield.•MicroStrategyalsoprovidesawidgetthatisespeciallydesignedforvideos.Theinteractive,elegantVideoPlayerWidget(thatleveragesthenativeOSvideoplayer)loadsandplaysavideofromaremotelocationorfromthelocalcache.Thewidgetcandisplay:videosfromastreamingservicesuchasYouTube,videosfromafileserverlocation,oracachedvideofromtheWebDAVcache.Ifthemobiledeviceisonline,theVideoPlayerWidgetloadsthevideofromtheremotelocationbutissmartenoughtocheckfirstifalocalcachealreadyexistsonthedevice’sWebDAVcachestore.

•IBMCognosmobileanalyticslimitsaccessibilitytomultimediacontentbyonlyallowinguserstodownloadselectivecontent.

GeospatialAnalysis

Abilitytodisplaygeospatialdataoverlaidonaninteractivemap(ESRI,GoogleMaps,andcustomimages).

•MicroStrategyabstractsallthegeospatialanalysiscapabilitiesfromthebasemaplayer,socustomerscanleveragewhicheverbasemaptheywant,dependingonexistingmapinvestmentsorpreferences.•MicroStrategyMobileprovidessupportforbuildingmapvisualizationsonESRIandGoogleMaps,aswellascustomimagesasmapswiththeImageLayoutWidget.Thesemapsrenderseamlesslyontheappropriatenativemobilemap(AppleMapsoniOSandGoogleMapsonAndroid).•BothESRIandGoogleMapsdisplaygeospatialdataoverlaidonaninteractivemap.Userscanswipe,scroll,andzoomindirectlyonthemap,orevenfilterthedatashownbyselectingelementswithintheirmobileapp.Datacanbedisplayedusingapinmarker,adensitymap,orabubbletoprovidemultipletypesofanalysiswithineachmap.Inaddition,ESRImapscandisplaydatafromacustomgeographicalregion,suchasthecountiesofastateordistrictswithinacity.Theimagelayoutwidgetallowsappdeveloperstoincludevisualizationsrepresentativeofdifferentgeographicregionssuchascountries,states,andregions,orvisualizationsthatrepresentcustomspatialanalyseslikeastorelayout.

•ThoughIBMCognossupportsMapboxintegration,functionalityisonlylimitedtodashboards.Furthermore,GoogleandESRImaprenderingisunavailableforCognosAnalyticsMobileviaactivereports.•Street-levelmappinganalysisisnotsupported.•Customgeospatialfeaturessuchassalesregions,flightordrivingroutes,sensorlocations,etc.arenotsupported.

OfflineAccess Abilitytosupportapplicationsinofflinemoderegardlessofconnectivity.Thisincludesinteractivitywithdata,multimediacontent,andtransactionalworkflows.

•MicroStrategyMobileappscanbeconfiguredtoworkentirelyoffline.Thisincludessupportforanalytics,visualizations,multimedia,andtransactions.•MicroStrategyprovidesadvancedofflinefunctionality,including:promptpanelsthatdisplayvalidcachesformultiplepromptscenarios;visualcuessuchasanofflinemodeindicatorandshadingtoindicateavailability;aviewoftransactionqueues;andtheabilitytodeleteoredittransactionsbeforeaconnectionisreestablished.Inasituationwhereauserwantstoavoidusingdata,theusercanmanuallyswitchtoofflinemodeusingtheappsettings.•Whileusersareinofflinemode,mobileusagestatsarestillcapturedandsubmittedtotheserveroncetheuserreconnects.Additionally,data-at-restishighlysecured.Thestoreddataisencrypted;theappcanstillrequirecredentials,andtheofflinecachecanbesettoexpireatadesiredtime.

•OfflinesupportforreportsanddashboardsisavailableforiPadsonly.•Transactions(notsupportedinmobile),geospatialanalysis,andmultimediacontentarenotsupportedinofflinemode.•CognosMobileforAndroiddoesnotsupportofflinereporting.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

MobileClientCachingforHighPerformance

Abilitytocachedataonthedevicetooptimizeappperformance.Deliversub-secondresponsetimesevenwhendealingwithlargevolumesofdata,numerousconcurrentusers,orslow,unreliableconnectivity.

•MicroStrategyoffersthreemaincachingstrategiesthatcustomerscanleveragewhenconfiguringtheirapps:automaticcaching(devicescheckfornewandupdatedcontentandsynccontentinthebackground),pre-cachingfolders(asetofobjectsarepre-cachedwhentheappstarts),andadaptivemobilecaching(theappprioritizesbackgroundcacheloadingbasedonwheretheuserisanddownloadscontenttheuserwilllikelywanttoseebeforetheytaponit).•MicroStrategyhasasophisticatedanalyticalenginewithinthemobileclient,sothemobileclientitselfcanperformcomputationsonlocallycacheddatawithouthavingtogobacktotheserver.Becausethecomputationscanbedonelocallyonthedevice,thisalsohelpstospeedappperformance.•Asa100%nativeapp,MicroStrategyusesOpenGLframeworksavailableonthemobileOSwhichhelptoachievemaximumappperformance.Allofthedrawings(renderings)ofvisualizationsleveragenativedevicedrawingcapabilitieswhichareoptimizedforhighperformance.

•CognosMobileanalyticsappsdonotprovidearesilientcachinginfrastructure.Thereisalimitationtothemaximumnumberofpagesstoredonmobiledevicesforeachreport.IBMCognossuggestsusingthedefaultof5unlessthemobileenvironmentonlyincludesiPadmobileclients.Inthatcase,thedefaultcanbesetupto50pages.Pagesoverthespecifiedlimitareautomaticallydiscarded.•Furthermore,thereisalsoalimitof999daystostoreareportinthedatabase.Ifareportexceedsthislimit,itisremovedfromthemobiledevice.

PersonalizedAlertsviaPushNotifications

Abilitytosendalertstomobileusersintheformofpushnotifications.Thesenotificationsshouldbetriggeredbypresetthresholds,orbeavailableondemand.

•MicroStrategy’sscalablealertingengineprovidespersonalizedalertstoeveryuser.•Thealertingengineisbasedonarobustdistributionserverthatsupportsmonitoringmultipledatasources100sof1000softimeseveryminuteandcreatingpersonalizedalertsformobileuserswhenasetconditionhasbeenmet.•Thresholdscanbesetonanymetriconanyreport.•Alertsarehandledthroughthedevice’snativepushnotificationsysteminoneofthreeforms:abadge(agraphicassociatedwiththeapplication),ahomescreennotification(amessagewhichtheusercanviewandinteractwith),and/orasound.•Smartbadgescanshowmetricvaluesorthenumberofalerts.

•IBMCognoshaslimitationsonitsalertingcapabilitiesforthemobileproduct.UserscanreceivepushnotificationsfromCognosAnalyticsserversforiOSonly.CognosmobiledoesnotprovidealertsorpushnotificationstoAndroidusers.

InstantUpdatestoCustomAppswithNoRecompilation

Updateandpublishchangestocustomappswithouthavingtorecompileandredistribute.Changesaredistributedandavailabletouserswithoutrequiringanappupdate.

•MicroStrategyletsappdevelopersmakeupdatesandpublishchangestotheirmobileappswithouttheneedtorecompile(inXcodeforiOSandinAndroidDevelopmentStudioforAndroid)andredistributeapps.Anychangeinfunctionalityorconfigurationisinstantlyreflectedinthemobileappwithoutrequiringtheusertoupgradetheapponthemobiledevice.Thisflexibilityisverypowerfulwhenusersaretryingtooperateonanagiledevelopmentcycle,whereusersneedtoaccessthechangesinstantlywithouthavingtoconstantlyupgradetheirapp.•MicroStrategyalsoprovidesadrag-and-dropinterfacetomigrateappsfromdevelopment,totest,toproductionbyusingMicroStrategyObjectManager.

•Instantupdatestoappsarenotsupported.•IBMCognosmobiledoesnotprovideuserstheflexibilitytoinstantlyviewactivereportsinthemobileapp,astheactivereportshavetobemanuallyimportedintheappviamail,iTunes,webserver,orfilestorage.

Customize/WhiteLabel

Abilitytorebrandthemobileappbyincludingcustomizedicons,aswellassplash,launch,andloginscreens.

•TheMobileSDKprovidesappdeveloperswithamultitudeofcustomizationoptions.Thisincludesacode-freeapproachtowhite-labelingandrebrandinganyMicroStrategyMobileapp.•Customizationincludeschangingicons,aswellassplash,launch,andloginscreens.Itenablesdeveloperstomatchcorporatebrandingandlook-and-feelstandards.

•CognosdoesnotprovideanyAPIsforiOSorAndroidthatallowappdeveloperstocustomizethelookandfeelofthemobileapp,orembedCognosBIcontentintoanexistingmobileapplication.

NativeIntegrationwithEMMVendors

NativeSDKintegrationwithleadingEMMvendorsAirWatch,MobileIron,andBlackberryDynamics,andAppConfigcommunityguidelines.

•MicroStrategy'snativemobilesecurityfeaturesprovideextensivecapabilitiestoprotectsensitivecompanydata,butMicroStrategyprovidestheflexibilitytoleverageadditionalthird-partycapabilities,includingthoseprovidedbyEMMvendors.•MicroStrategyoffersnativeSDKintegrationoniOSwiththreeEMMproviders:MobileIron,BlackberryDynamics,andAirWatch.MicroStrategyoffersnativeSDKintegrationonAndroidwithAirWatch.•MicroStrategyMobilealsosupportsEMMcapabilitiesviaimplementationoftheAppConfigguidelines,nativelyonbothiOSandAndroid.

•IBMdoesnottestorsupportEMM"wrapping"tools,likeMobileIronorAirWatch,buttheyclaimthatCognosMobilecustomershavesuccessfullyusedthoseproducts.•IBM'sCognosMobilecustomershaveprovidedfeedbackthattheyhavedeployedusingMobileIron,AirWatch,Citrix,MaaS360,andMocana,andhavedemonstratedpartialcompatibilitywithAppConfig.IBMdoesnotconfirmorvalidatetheaccuracyofthislist.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

MobileAppUsageMonitoring

Abilitytocollectmobileusagestatisticsandpopulateadatabaseforanalysis.

•Mobileappclient-sidemonitoringcapturespersonalizedanalysiseverytimeausertapsonanappscreen.Statisticsaregatheredontimespentoneachappscreen,explorationpaths,GPSlocation,appusage,devicetype,operatingsystemversion,andcacheusage.•Withthisinformation,appdeveloperscantrackoverallappadoptionandgeo-locationofusage,performcohortanalysis,supportcontinuousdevelopmentcycles,analyzeappperformance,spotnetworkissues,andtrackadoptionratesofnewdevices,operatingsystems,andclients.Thesestatisticsarecriticaltodrivingappenhancementsandtohoningtheappexperience.•Mobileusagestatsarecapturedevenwhileauserisoffline.Oncetheuserreconnects,thestatsaresubmittedtotheserver.

•IBMCognosMobileAnalyticslimitsitssupporttobasiclogfilesfordebuggingpurposes.•IBMmonitorsuserbehaviorwithinthemobileappitselfbutofferslimitedmonitoringofsecurity,performance,andoperationalstatistics.

EmbeddedAnalytics

CreateCustomWebApplications

Theabilitytomodifyandextendexistingfunctionality,createacustomwebapplication,embedcontentinportals,orsimplychangethelookandfeelwithpersonalizedbrandingandlogosthroughapplicationprogramminginterfaces(APIs).

•Akeycomponentofanenterprise-classplatformistheabilitytomodifyandextendexistingfunctionalitytomeettheuniqueneedsofanorganization.Forbuildingcustomizedapplications,arobustBIplatformmustprovideaccesstoallofitsfunctionalitythroughAPIs.TheMicroStrategyBIplatformisamodern,sophisticatedservice-orientedarchitecturethatisdesignedforflexibilityandextensibilitysothatitcangrowwiththedemandsofenterpriseapplications.

•TheMicroStrategyWebSDKenablesdeveloperstobuildafull-fledgedwebapplicationorchangethelookandfeelofanexistingwebapplicationwithanintuitivecustomizationtool.TheWebCustomizationEditorisintegratedwiththemostwidelyusedJavaIDE,Eclipse.Withover5000classesexposedintheWebAPI,thisintegrationnotonlysimplifiesdevelopment,butalsoallowsdeveloperstowritetheircodewithoutmodifyinganysourcecodeorout-of-the-boxconfigurationfiles.Thisapproachishelpfulinmaintainingandupgradingcustomizations.

•TheWebSDKalsoallowsdeveloperstowritetheirownWebServicesthatencapsulateMicroStrategyfunctionalityandexposethisfunctionalitytothird-partyapplications.SincetheservicesusestandardprotocolssuchasHTTPorHTTPSandgeneratearesponseinstandardW3C-compliantformatssuchasXMLorJSON,anythird-partyapplication(webormobile)canconsumetheseservicesandembedMicroStrategyfunctionalityintotheirproduct.MicroStrategy'sservice-orientedarchitectureguaranteesefficiencyforeachserviceorcomponentwithnocoderedundancy.Thisarchitectureisinstarkcontrasttotheservice-orientedarchitecturesofotherBIvendors,whichareaproductofdisparate,separatelydevelopedarchitectures,inheritedfrommergers,andmashedtogether.

•Inaddition,MicroStrategyprovidesaplug-inarchitecturethatenablesdeveloperstoextendout-of-the-boxMicroStrategyWebcodewithstand-alonecustomizationswithouttheneedtochangethesourcecode,thus,makingupgradeswithoutrecodingpossible.MicroStrategysupportsthefollowinglanguagesforWebSDK:Java,XML/JSON,JavaScript,and.NET.

•TheIBMCognosSDKisaseparateinstallationthatallowstheintegrationofCognosBIcontentintootherapplications.Userscanautomatetasksthatincludescheduling,changingpermissions,anddisplayingCognosreportsinacustomwebapplication.However,theCognosSDKdoesnotallowuserstomodifyportalpages,loginscreens,branding,oranyotheruserinterfacewidgets.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

CreateCustomMobileApplicationsiniOSandAndroid

Theabilitytocreatecustomizedmobileapplications,embedBIinthird-partyapps,orrebrandthemobileappbyincludingcustomizedicons,aswellassplash,launch,andloginscreens.

•TheMicroStrategyMobileAPIenablesmobileappdeveloperstocustomizeMicroStrategyMobileappsonAndroidandiOSmobiledevicesbychangingthelookandfeeloftheapp,ordevelopingnewMobileappsthatuseMicroStrategyBIcontent.MicroStrategyprovidesdifferentAPIsforAndroidandiOSdevices.TheflexibilityoftheMobileAPIsenabledeveloperstobuildcustommobileapplicationstoaccommodategrowingneedsoftheorganization.

•TheMobileSDKforiOSconsistsofXcodeprojectsthatallowdeveloperstocompileanddistributecustomMicroStrategyMobileapps.WithoneoftheXcodeprojects,userscanrebrandtheappbyaddingicons,splashscreens,andanappnamethroughsimpleconfigurationchanges.Inaddition,theMobileSDKforiOSenablesuserstoembedMicroStrategyinanexistingapplicationorbuildcustomwidgetsthatcanconsumeMicroStrategydata.

•TheMobileSDKforAndroidletsuserscustomizetheMicroStrategyMobileapplicationtomatchcorporatebrandingrequirements.Italsoallowsuserstopreconfiguretheapplicationtoallowmultipleinstancesoftheapplicationtoexistonasingledevice.

•MicroStrategysupportsthefollowingprogramminglanguagesforMobileSDK:iOS-ObjectiveC,Swift;Android–Java.

•CognosdoesnotprovideanyAPIsforiOSorAndroidthatallowappdeveloperstocustomizethelookandfeelofthemobileapporembedCognosBIcontentintoanexistingmobileapplication.

EmbedThird-PartyDataasDatasets

Theabilityforthird-partyapplicationstopushdatadirectlyintoaBIapplicationforuseindashboardsorreports.

•Organizationsarealwayslookingtoconnecttoavarietyofsourcesthatmaynotbenativelysupportedwiththeplatform.UsingthePushAPI,organizationscanpushexternaldatainJSONformatusingRESTAPIsintoin-memorycubesontheMicroStrategyIntelligenceServer,souserscanreadilyconsume,process,andanalyzethecorrespondingdata.•MicroStrategymakesitpossiblefororganizationstoleveragenewdataassetsbyenablingapplicationssuchasETLtoolsthatconnecttothesedatasourcesandmovedataintoMicroStrategy.•ThePushAPIenablesthird-partyvendorstogenerateMicroStrategydatasets,thus,unlockingnewend-userworkflowsandopportunitiesforpartnerintegrations.

•Cognosdoesnothaveawayforthird-partyapplicationstopushdataascubes.Thus,customerscanonlyusethelimiteddatasourcesthatarecertifiedbyCognos.Inordertouseanyotherdatasource,customerswouldhavetowaituntilit'sincludedasapartoftheplatform.

CreateCustomHTML5Visualizations

TheabilitytoembedorcreatecustomHTML5visualizationswithopensourcelibrariessuchasD3,thatcanbedeployedontopofdatasources.

•MicroStrategyintegrateswiththird-partyandopensourceJavaScriptvisualizations,souserscantellevenmorecompellingstorieswiththeirdata.•MicroStrategyprovidesAPIs,tools,samples,anddocumentationtohelpusersbuildcustomHTML5visualizationsusingopensourceandcommerciallibrarieslikeD3andGoogleCharts.•Userscanbuildoutsupportforfunctionalityincludingselectors,dropzones,colorpalettes,andthresholds.Itisalsopossibletotransformvisualizationsintotext-basednarrativesbyintegratingwithnativelanguagegeneration(NLG)platforms,suchasthoseofferedbyAutomatedInsightsandNarrativeScience.

•Currently,CognosdoesnotsupportintegrationwithD3visualizationortheabilityforcustomerstocreateanewHTML5visualization.IBMCognosVisualizationCustomizerletsusersonlycustomizethevisualizationsavailablethroughIBM.

ExtractSubsetsofDataUsingRESTfulAPIs

Theabilityforcustomthird-partywebapplicationstousetheBIplatformasadatasourcetoextractsubsetsofdatafromareportorexistingcube.

•WithRESTfulAPIs,organizationscanuseMicroStrategyasadatasourcetoquicklyextractsubsetsofpre-processeddatainJSONformat.ThisaddressestheneedsoflargeenterprisesandOEMpartnersthatconsumedatathroughMicroStrategy'sgovernedandsecuredarchitectureviacustomizedbusinessapplications.

•Onlythereportspublishedasawebservicecanbeconsumedbyotherapplications.Thereisnowayforcustomwebapplicationstoextractsubsetsofdata(basedonfilters)fromexistingcubesorreports.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

CreateCustomDataConnectors

Theabilitytocreateacustomdatasourcethatuserscanconnecttoandleverageintheirreportsanddashboards.

•Withnewandupdateddatasourcesbeingpublishedbydatabasevendorsalmostweekly,organizationsneedfastaccesstoconnecttoandusethedatastoredinthesevariousdatalocations.•MicroStrategynativelysupports100softhemostpopulardatasourcesandcontinuestoenhanceconnectivitywitheachdatabaseupgrade.•MicroStrategyalsoallowsorganizationstobuildtheirownconnectorstocustomdataassetswiththeDataConnectorSDK.OrganizationscanleverageHTMLandJavaScripttobuildcustomconnectorsfortheMicroStrategyDataImportinterfaceandbuildtheirowncustomizedintegrationsforthesedatasourceswithinMicroStrategy,thus,providingusersaccesstoanydatasourcewithoutwaitingforthemtobecertifiedbytheplatform.

•IBMCognosAnalyticsdoesnotprovideanyAPIsforcustomerstocreatetheirowndataconnectors.

MultitenancySupport

Theabilitytodeployasingleinstanceofasoftwareapplicationtoservemultiplecustomers,whereeachcustomeriscalledatenant.

•MultitenancyenablesanOEM’svariouscustomerstoexperiencecustomapplications,allbuiltonasinglearchitecture.Sharingresourcesresultsinlessadministrativeoverhead,reducedresourceconsumption,andlowoverallTCO.•MicroStrategysupportsaspectrumofmultitenantarchitecturesfromhighisolationtohighsharing.Inaddition,MicroStrategyallowsforpersonalizationinasharedprojectsuchascustombrandingandlogosforeachtenant,personalizedobjectnames,andinternationalizationcapabilities.

•IBMCognosprovidesbuilt-inmulti-tenancycapabilities.However,thereisnowaytocustomizeanenvironmentwiththetenant'sbranding,logo,orpersonalizedschema.

EnterpriseCloud

SimplifiedEnterpriseDeployment

TheabilitytoeasilydeployanenterprisecloudenvironmentwithoutITsupport.

•MicroStrategyonAWSwillenablecustomerstodeployenterprisenetworksthatarefullyconfiguredandreadytouseinlessthan30minutes.Thissavesuserstimeandmoneybyeliminatingtheneedtodownload,install,andconfiguretheenvironmentsthemselves.Userscanchoosefromdifferentinstancetypesandsizesbasedoncostorusagerequirements.•Cloudenvironmentscanalsobedeployeddirectlyintoacustomer'sAWSaccountformaximumcontrol.•Userscanlaunch3differentenvironmenttypes,rangingfromanall-in-onesystemtoanenterprise-gradedistributedandredundantsystem.

•ThereisnowayausercanprovisionanewcloudenvironmentwithCognosalreadyinstalledonit.UsersmustgothroughIBMeachtimetheyneedafullyconfiguredenvironmentormanuallyinstallandconfiguretheplatform.Thiswillslowdowndevelopmentandincreasewaitingtime.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

GlobalAvailability

Theabilitytodeployenvironmentsglobally.Globaloptionsmakeiteasyforcustomerstodeploytheirenvironmentsclosertohomesotheycanmeetperformance,compliance,anddatarequirements.

•MicroStrategyCloudcandeploydistributedandredundantsystemsinover42AWSAvailabilityZonesin16geographicregionsaroundtheworld.ThisincludescountriesacrossNorthAmerica,SouthAmerica,Asia,Europe,andAustralia.ThisenablesorganizationstodeployMicroStrategyclosertoitsusers.Thisdecreaseslatencyandenablesfasterresponsetimes.Byhavingdatacentersclosertohome,italsoallowsthedataenterstocomplywithlocallawsandregulations.

RegionandNumberofAvailabilityZones

•AWSGovCloud(2)

•USWestOregon(3),NorthernCalifornia(3)

•USEastNorthernVirginia(5),Ohio(3)

•CanadaCentral(2)

•SouthAmericaSãoPaulo(3)

•EuropeIreland(3),Frankfurt(2),London(2)

•AsiaPacificSingapore(2),Sydney(3),Tokyo(3),Seoul(2),Mumbai(2)

•ChinaBeijing(2)

•NewRegions(comingsoon)ParisNingxia

IBMCognosutilizestheirowndatacenters.IBMgeographiccoverageislimitedtotheUSA,Canada,UK,Netherlands,Germany,andAustralia.Thismaycauseadditionalworkandeffortforcustomersoutsidetheseregionsbecauseitincreaseslatency.Securityandcompliancelawsmayvarybycountry/region.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

APIEnabledOperations

JavaScriptframeworksthatprovideanumberofAPIstohelpcustomersbuildapplications.

•TheMicroStrategyCloudAPIgivescustomersunlimitedflexibilitytocreatetheirowncustomworkflows.Customershavetheabilitytobuildpersonalizeduserinterfacesfordeployingandmanagingtheircloudenvironments.ThisempowersdeveloperstoautomatetheirMicroStrategyCloudcapabilities.•ThroughAPIs,itispossibletolaunch1000MicroStrategyinstanceswithasinglelineofcode,resizethemtoanysize,andthenterminatethemoncedone.WithoutAPIs,thiswouldbeamanualprocess.It’seasytointegratewithotherautomationtoolsandtheAPIworkswithanyprogramminglanguage.

CloudSpecificAPIswesupport:•Retrieveorsearchforenvironments•Createnewenvironments•GetEnvironmentContactDetailsList•ResendEmailtotheownersoftheenvironments•Restartenvironment/s•Startenvironment/s•GetEnvironmentStates•Stopenvironment/s•Terminateenvironments•FindenvironmentdetailsbyenvironmentID•UpdateEnvironmentContactDetails•Updateexpirationdateforenvironment•FindalltheinstancesinanenvironmentbyenvironmentID•FindalltheinstancesstateinanenvironmentbyenvironmentID•RestartInstance•StartInstance•StopInstance•Findschedulesbyenvironmentid•Createscheduleforenvironment•Inactivatetheselectedschedulebyscheduleidandenvironmentid•Findschedulebyscheduleidandenvironmentid•Updatescheduleforenvironment•Resizeallserverinstanceorselectedserverinstanceofanenvironment•Createnewenvironments

•IBMdoesnothavecloudAPIsthatallowitsuserstolaunchafullyconfiguredIBMCognosenvironment.ThisrequiresuserstoinstallandconfiguretheBIplatformthemselveswhichwilltaketimeandadditionalresources.

DisasterRecoveryandFailover

Clusteredserversthatrestorebackupsafterfailuresonoworkortimeislost.

•MicroStrategyCloudclustersenterprisedeploymentswithmultiplenodes,andgivesorganizationstheflexibilitytoaddadditionalnodes.•Clusterednodesprovideloadbalancing,highavailability,failover,andredundancy.Eachnodesynchronizesmetadatainformation,historylists,andreportcaches.Incaseofdisasterorfailure,MicroStrategybackupsarestoredredundantlyacrossmultipleavailabilityzonesandcanbeaccessedandrestoredinanalternateavailabilityzone.ThisaffordszerodowntimeanduserscanalwaysaccesstheirMicroStrategyenvironment.

IBMCognosfortheEnterpriseonlyallows500GBofuserstorageand500GBfordisasterrecoverybackup.Ifanythingweretohappenforlargeenterprisecorporationswherethereismorethan500GBofdata,organizationswillnotbeabletorecoverit.Thiswillcauseincrediblepainforcustomers,resultinginwastedtimeandresources.

CentralizedAdministration

Asingleinterfacethatprovidesalltheadministrationtoolstomanageandmonitoranenterprisecloudenvironment.

•MicroStrategyallowsthecustomertostart,stop,andrestartanAWSenvironmentwhileretainingitscontents.Customerscantakeadvantageofstoppingtheirenvironmentstosaveoncosts,especiallyduringnon-peakhours.•ThenewEnvironmentManagertoolallowsuserstoscheduletheseroutinetaskstooccuratspecificdatesandtimes.•ForPOCordevelopmentpurposes,anadministratorcanstopthesemachinesduringnon-peakhourstoreducecosts.•Customersonlypayforwhattheyuse.

IBMCognosontheclouddoesnotsupporttheabilitytostartandstopthecloudenvironment.ThiswillincreasecostsforPOCordevelopmentasusersarepayingforliveinstancesduringunusedtimes.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotIBMCognosDetailsbyCapability -vsIBMCognos -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

AutoScaling Theabilitytoresizecloudenvironmentsbasedontheconditionsthecustomerdefines.

•MicroStrategyCloudcustomershavetheabilitytoscaletheirenvironmentupordownwithover6differentinstancesizeoptionsfromAWSrangingfrom4vCPUand15.25GiBto64vCPUand488GiBofmemory.•Environmentscanscaleon-demandorschedulebasedonusagepatterns,applicationusagepatterns,anddatasize.Customerscanaddnewusersatanytimeanddeploymultipleenvironmentsandprojectsastheyseefit.•Customerspayforwhattheyuseaccordingtolengthoftime.

•IBMCognosdoesnotprovideautomatedscalingofenvironments.Administratorsmustmanuallyscaletheenvironmentsupordown.•IBMCognosisunabletocluster8nodes.Largeenterpriseorganizationsmayneedtoclusterupto8nodestosupporthundredsofusersandpetabytesofdata.

SeamlessUpgrades

Upgradetheplatformandcorrespondingserverswithoutanydowntimeoradditionalwork.

BymovingtotheMicroStrategyCloud,customerscanensurethattheyhavethelatestplatformandversionrelease,allowingthemtotakeadvantageofthelatestplatformsecurityandfeatureenhancements.WiththenewCloudEnvironmentManager,customerscanscheduleupgradesduringnon-peakhourstoguaranteeseamlessupgradeswithzerodowntime.Testingandhealthchecksareautomaticallyperformedtohelpensureasuccessfulupgrade.

•IBMmanagesadministration,monitoring,ongoingmaintenance,andupgrades.

HighPerformanceandReliability

Maintainhighperformanceandreliabilitywithoutsacrificinguserexperienceorsecurity.

•EachMicroStrategydeploymentisinasingle-tenant,privatecloud.Thisallowsorganizationstocustomizethesoftwaretomeettheirneeds.Queriesrunbycustomerswillnotaffectothers.Eachinstanceisisolatedfromothersformaximumprivacy.

•TheMicroStrategyCloudoperationsteamhasthecloudexpertsandsupporttohelpensurehighperformanceandreliability.WearebackednotonlybyAWS’sworld-classinfrastructure,butalsoAWSexpertswhohelpeddesignandautomateourclouddeployment.OurCloudenvironmentwasbuiltwiththelatestAWStechnologyandaccordingtoAWS’sbestpractices.Ourteamproactivelypatchesinfrastructure,operatingsystems,andapplicationstooptimizeperformancewhiledeterringsecuritythreats.Wehaveprocessesinplacesothatsystemsaremonitored,includingtheanalyticsandmobilityservers.

•MicroStrategyallowsorganizationstoclusterupto8servernodes.Beyondbeingabletofurtherscaleinvolumeofanalyticscontent,thiswillimproveoverallSLAsbyreorganizinglargeclustersforhigheravailabilityandfasterservicerecovery,reduceTCObyconsolidationofmultipleenvironments,andremovefrictiontodeploynewapplicationsandincreaseusercapacity.

•IBMCognosEnterpriseonlyoffersa99.75%uptimeSLA,whichisbelowindustrystandards.Everyminutecountsforlargeenterprisecustomers,andanydowntimecanbecatastrophic.99.75%isunacceptableforenterprisecustomers.

DataConnectivityandMigration

Servicesforcustomerslookingtomovetheirdataintothecloudorconnecttheiron-premdatatotheircloudenvironment.

•MicroStrategyprovidesdataconnectivityanddatawarehousesolutionstomeetcustomerneeds.Customersmaychoosetomigratetheirdataintothecloud.WeofferoptionstomigrateintoAmazonRedshift,SQLServerEnterprise,SQLServerStandard,MySQL,orAuroraDWHplatforms.Whencustomerschoosethisoption,MicroStrategybuildsthechosenDWHwithinthesameVPCastherestoftheBIcloudenvironment.MicroStrategyworkswithcustomerstoselectthecorrectsize(CPU/RAM)DWHmachinethatmeetstheirneeds.ETLoptionsarealsoavailable.

•Ifacustomerchoosestomaintaintheirdatabaseon-premorinanotherclouddatasource,atypicalimplementationinvolvesestablishingaVPNconnectionbetweentheMicroStrategyCloudanditsdatabaseordata.Theperformanceofthisarchitecturecanvarybasedonavarietyoffactors,includingthephysicaldistancebetweentheMicroStrategyClouddatacenterandthecustomerdatasource,thelatencyofthedataconnection,thebandwidthoftheconnection,theamountofusage,itsqueryintensiveness,thequery-responselatencyofthecustomerdatasource,andothervariables.

•AfterimportingdataintoIBMCognos,userscanonlyrefreshdatafromonedatasourceatatime.Thisincreasestimeandisunintuitiveforenterpriseuserslookingtorefreshmultipledatasourcesatonce.•IBMCognosanalyticscustomerscanconnecttomoston-premisesorclouddatasources.•IBMCognosanalyticscustomerscanstarton-premises,movetoahybridcloudoptionortoaprivatecloud,ormovebackandforthamongmultipledeploymentoptions.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotIBMCognosDetailsbyCapability -vsIBMCognos -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

DataSecurity Securitytoprotectcustomerdata24/7/365.

•MicroStrategyCloudsecuritymeetsorexceedsindustrystandardsandbestpractices.MicroStrategyimplementsstrongcontrolpracticestoeffectivelymaintainthesecurityandavailabilityoftheMicroStrategyCloudandassociateddata.Wehelpensurethatyourdataissecureatnetworkandapplicationlevelsfromanyattacks.WefollowthelatestindustrystandardsonmanycompliancesandcertificationssuchasSOCI&II,HIPAA,PCI,andPrivacyShield.

•IBMCognosfocusesonenforcedstandards,testedprocesses,anddedicatedtools.•Itmonitorsaglobalsecurityincidentprocess24/7/365.•DatacentersthathostIBMCognosclouddeploymentsareallSOCIIcompliant.

EnterpriseIoT

DigitalBadge Useasingledigitalidentifiertotrack,report,andmanagealluserinteractionswithenterpriseassets.Thebadgeverifiesidentitiespriortograntingaccesstoenterpriseassets.

•MicroStrategy,viaUsher,deliverssmartphone-baseddigitalbadgesthatprovideseamlessaccesstophysicalandlogicalassetsacrosstheenterprise.•Digitalbadgesreplacephysicalbadges,keyfobs,passwords,andotheridentifierswithdigitalcredentialsdeliveredviaamobileapp.Badgesarebrandedbytheissuingorganizationandaredynamicallyandsecurelylinkedtoanindividuals'privilegesandaccessrights.•Badgescanberemotelyissuedandrevokednearlyinstantaneously.Theyareprovisionedviasecure,out-of-bandmeans,andtheirusecanbegatedbybiometric,geographical,ortemporalconstraints.•Thedigitalbadgeprovidesauniqueidentifierthatcanbeusedbyanysinglebadgetovalidatetheidentityofanyotherbadge.Italsoprovidesone-timepasscodesforasecondfactorofauthentication.

•DigitalbadgesarenotprovidedinIBMCognos.MicroStrategyistheonlyBIplatformthatofferspassword-freeloginviaamobileapp.

PhysicalAccess

Controlandmanageaccesstoanyentrywayacrossanenterpriseusingadigitalbadgetoenhanceorreplaceexistingaccesscardsforemployees,contractors,andvisitors.

•MicroStrategyprovidessmartphone-basedphysicalaccessfunctionalitypre-integratedwithleadingPACSvendors.Usherworkstoconsolidatemultiplephysicalaccesscontrolsystemsthroughoutanenterprise.•WithanOpenAPImodel,MicroStrategycanintegratewithpartnerphysicalaccesscontrolsystems,buildingautomationsystems,manufacturingsystems,InternetofThings(IoT)grids,andnetworksandmanagementsystemstodelivermoreadvancedfunctionalityandimplementationoptionstocustomers.

•Physicalaccessisnotsupported.CognosdoesnotsupportOTBintegrationwithleadingPACSvendorsonmobiledevices.IBM'sIoTproductsalsodonotprovidesuchfunctionality.

LogicalAccess

AccessalltypesofdigitalassetsinanorganizationincludingBIapplications,webapplications,VPNs,andworkstationsfromasinglepoint.

•MicroStrategyprovidessecuredigitalidentitythatallowsuserstoaccessnearlyanysysteminanenterprise(devices,applications,andVPNs)fromasinglepoint.InordertobothprotectthecurrentITinvestmentsofcorporationsaswellasenablefutureinvestments,logicalaccesswithMicroStrategyiscompatiblewithbothindustry-standardprotocolslikeSAMLandRADIUSaswellasemergingstandardssuchasOpenIDConnect.

•IBMCognosdoesnotofferlogicalaccesstodigitalsystemsotherthanitsownBIsuite.CognoscanbeconfiguredtouseSAML(securityassertionmarkuplanguage)forpassword-freelogins/singlesign-on,butthisrequiresathird-partyauthenticationsolution.

BluetoothSensing

Enablecontextualinteractions,security,andseamlessuserexperiencesviaBluetoothdeliveringreal-timelocationalawarenessofenterpriseassets.

•IntheMicroStrategyplatform,Usher’sBluetooth(BLE4.0)integrationenablesreal-timemicro-locationalawarenessofenterpriseassetsaswellastouch-freephysicalandlogicalaccess.•Thisallowsthousandsofuserstoprojecttheiridentityandmoveaboutacorporateenvironmentaccessingdoorwaysandsystemssecurelywithdrasticallydecreasedamountsoffriction.TheBluetoothsensingcapabilitycanalsobeconfiguredtologproximityataparticularplaceandtime.

•CognosdoesnotintegratenativelywithBluetooth.IntheEIoTcontext,acustomerwouldneedtomakeaninvestmentinIBM'sWatsonIoTplatformtoacquireBluetoothcapabilities.

BarcodeScanner

TrackenterpriseassetsbyscanningbarcodesorQRcodeswheneverauserinteractswiththem.Thisabilitysetsthefoundationforseamlessrepair,maintenance,andinventorymanagementofenterpriseassets.

•TheintegratedbarcodescannerinMicroStrategybadgescanscanvirtuallyanykindofQRorbarcodetag,securelyloggingalinkagebetweenanemployeeandaproduct,machine,oranyvaluableenterpriseasset.•ThiscapabilityallowsthetrackingofofflineassetsusinglabelsandtagswithbarorQRcodesandcanimproveprocessauditingandenforcementforcustomerservice,maintenance,andmore.Scanningbarcodeshelpstakedatafrommultiplecomponentsandsystemsandcombinethemtoimprovethepredictabilityofperformanceissuesthatariseinday-to-daybusinessoperations.

•TrackingassetswithbarcodescannersisnotsupportedinCognos.ThisisinpartduetoCognosnotprovidingadigitalbadgeforuseininteractingwiththeEnterpriseInternetofThings.TheWatsonIoTplatformcanpulldatacollectedbythird-partybarcodescanners,butthesearedistinctproductswithseparatelicensingandintegrationprocesses.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotIBMCognosDetailsbyCapability -vsIBMCognos -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

Communication&Collaboration

Empowermanagementanddecision-makingtobemoretimely,informed,andcollaborativethroughdirect,in-app2-waymessagingbasedonlocationandsystemsaccess.

•TheUsherout-of-the-boxproductivityapplicationallowsmanagerstoquicklyidentify,verify,coordinate,andcommunicatewithotherusers–eitherin-personorbyremotelocation.•UsershavethecapabilitytoexchangemessagesfromanyclientinterfaceviatheIdentityserverastheintermediary.Thisfeaturesupportsanumberofusecasesincludingemployeesafety,support,andcoordination,particularlyforfieldworkforcesorduringspecialevents.

•ForCognos,thisisnotofferedoutsideofannotationsandcollaborationfordashboardsinitsBIinterfaces.SinceCognosdoesnotprovideadigitaltwinthatiscarriedbyuserswiththeminamobileform-factoratalltimes,itfurtherlacksaconvenientmeansofreachingusersinatimelyfashion.Additionally,thismeansthereismuchlesscontextualinformationavailableaboutusersinanygivenpointintimetoinfluencethedirectionofcommuniques.

Real-timeTelemetry

Generateconsumablereal-timeintelligenceviadigitalidentityinteractionswithalltypesofenterpriseassets(physicalandlogical)andconstituents.

•WithMicroStrategyUsherbadges,userpresenceandactionscreatereal-timetelemetryviaanApacheKafkaCluster–anopen-sourceprogramdeliveringadistributed,partitioned,andreplicatedcommitlogservicesupportingreal-timedataprocessingandbigdatavolumes.Thistelemetrydataisarichandunderutilizedsourceofinformationthatisthekeytounlockingasmarter,moreproductiveworkforce.Toexpeditevaluecreation,MicroStrategyhelpsorganizationsefficientlycreateandharnessmassiveamountsoftimelyinformationarrivingfromEIoTdevices.

•WhileIBMoffersreal-timecomputingviaIBMStreamComputing,itisnotyetnativetoCognos.Cognos'lackofadigitalbadgepreventsitfromgeneratingcomprehensive,real-timetelemetrystemmingfromtheinteractionsbetweenenterpriseassetsandconstituents.ToaccomplishsomeofthiswithIBM,customerspurchaselicensesandserversforaseparateproduct(WatsonIoT)thatisnotfullyintegratedwithCognos.

OTBReportingModule

Deployreportingbasedontelemetry,pullingdatafromallassetsandaccesspointstodeliverinsightintooperationsandcomplianceinaunified,“singlesourceoftruth”dashboard.Reportsshouldbecustomizablewiththeabilitytoblenddatafromotherenterpriserepositories.

•UsherAnalyticsisaMicroStrategyprojectincludedout-of-the-boxwithabadgeimplementation.MicroStrategytakescareoftheETLprocessessoaccessandauthorizationdatageneratedontheback-endisautomaticallyloadedintoadatawarehouseandleveragedbyapre-builtdataschema.Thisprojectincludesmultipledashboardsandamobileapplicationforvisibilityintointeractionsbetweenenterpriseconstituentsandassets.

•OTBreportingforanaccess-centricEIoTimplementationisnotsupportedbyCognos.AlthoughCognoscanintegratewithWatsonIoTtopullinsensordata,forCognostodeliverdashboardsthatshowaconvergedlogofphysicalandlogicaltransactionsbyeachuserinanenterprise,asignificantamountoflabor(connecting,ETL-ing,architecting,dashboarding)wouldneedtooccur.

IntegrationwithDirectoryServices

Synchronizetodirectoryservicesastheauthoritativesourceforemployeerecordsandattributes.Supporttheenforcementofdirectoryprovisioningforauthorization(privileges,entitlements,andrestrictions).

•WithintheMicroStrategyplatform,UsherNetworkManagerhaspre-builtdirectoryintegrationswithMicrosoftActiveDirectory,AWSDirectoryServices,andOktaUniversalDirectory.UsherisalsocompatiblewiththeOpenLDAPstandard.ThisallowsMicroStrategytoquicklyissuestandardizedcredentialstoallusers,eveninorganizationswhichutilizemultipleidentityrepositories-orevenmanuallyaddtemporaryuserswhodonotexistinanyrepository.

•InCognos,usersareauthenticatedbydirectlyconnectingtoanyv3LDAP,includingActiveDirectory.Anout-of-the-boxauditsolutionmonitorswhenandhowusersinteractwiththeplatform.However,itintegratesnativelywithfewerthird-partyidentityrepositoriescomparedtoMicroStrategy.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotIBMCognosDetailsbyCapability -vsIBMCognos -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

IdentityServer Manageanetworkofusersbyconfiguringrelationshipsthatprompt,enable,orsecureinteractionsamongemployeesandassetswithinthenetwork.IdentityServersenableadministratorstocreate,configure,distribute,revoke,andmanagedigitalidentitieswithuserbadges.

•TheMicroStrategyUsheridentityserver,whichassignsandissuesdigitaltwinstousersintheformofbadges,isFIDOAlliance-certifiedonaUAFprotocolfordeliveringpassword-freeauthenticationbasedonpublickeycryptography.Itisstronglyresistanttophishingandcanmakeuseraccesssubjecttogeographicandtemporalconstraints.

TheUsherserverarchitectureisbuilttoensurethatonlyauthorizedbadgeuserscommunicatewiththeidentityserver,andonlyfromauthorizeddevices.TheUsherserverhasthesoleauthoritytoconvertamobiledeviceintoanauthorizeddevicethroughaprocessthathelpsensurethatroguedevicesorapplicationswillnotbeabletocommunicatewiththeidentityserver.Theidentityserverprovidessupportforencryptionofdataatrestandintransit,encryptionkeymanagement,andtransactionloggingtiedtoanindividualuser’sidentity.

•IBMCognosdoesnotprovideOTBsupportforidentityservers.UserandassetadministrationinCognosislimitedtocontrollingBIapplicationsandenvironments.AsitpertainstotheEIoT,IBMhasaseparateoffering(WatsonIoT)whichallowsfortheprovisioningandconfigurationofrelationshipsbetweenconnectedsensorsanddevices(thoughthesearegenerallynotusedasidentityextensionsforemployees).

EnterprisePartner

100%FocusonEnterpriseAnalytics

Corebusinessisexclusivelyfocusedonenterpriseanalytics.

•MicroStrategyisdedicatedtoasinglebusinessline,exclusivelyfocusedonenterpriseanalyticsandmobilitysoftware.•MicroStrategy’smissionistoprovideenterprisecustomerswithaworld-classsoftwareplatformandexpertservicessotheycandeployuniqueintelligenceapplications.

•IBMisaconglomeratewith5distinctbusinesssegments,noneofwhichfocusonenterpriseanalytics.•IBMhastwodozencategoriesofproductsolutions,andCognos(acquiredbyIBMin2008)ismerelyoneofmanyproductsofferedunderoneofthecategories.•Cognosisn’tevenmentionedinIBM’smostrecentannualreport.

PlatformCohesion

Cohesionisanimportantconceptinsoftwaredesignbecauseitreducescomplexity,enhancessystemmaintainabilityandincreasesreusability,whichtogetherpromoteperformance,scalabilityandelegance.

•MicroStrategy10hasaunifiedplatformarchitectureuniquelysuitedtodeliverhigh-performanceapplicationsthatarehighlyreusableandsecure,andcanmeetthebusinessintelligencedemandsofvarioususersandorganizations.•Sinceitsinception,MicroStrategyhasbeendevelopingitsplatformtechnology100%organically.

•Cognosistheresultofeffortstomelddisparatetechnologies.•BeforeIBMacquiredCognosin2008,IBMhadnothingintheareaofanalytics.•Cognositselfrepresentstheamalgamationofnumerousotherthird-partytechnologiesthatwereacquiredbyCognosovermanyyears.•AfteracquiringCognos,IBMacquiredanotheranalyticsprovider,SPSS.•WatsonAnalyticsisbeingdevelopedseparatelyfromtheCognosbaseplatform,withlimitedintegrationbetweenthetwo.•CognosmustcompeteforattentionandfundingwithintheIBMconglomerate.

VisionaryCEO

CEOanticipatesanddrivestechnologytrendsintheenterpriseanalyticsindustry.

•MicroStrategy’sCEO,MichaelSaylor,hasanticipatedtechnologytrendssuchasmobiletechnology’stransformationofbusinessoperations,andledthecompanythroughmultiplewavesofinnovationsuchasclient-server,web,mobile,cloudandenterpriseinternetofthings.•Mr.SaylorisalsotheauthorofTheNewYorkTime’sbest-sellingbook,“TheMobileWave.”

•TheattentionofIBM’sCEOisdividedamong5businesssegmentsthatareadvertisedtocomprisea“cognitivesolutionsandcloudplatformcompany,withafocusonindustrycapabilitiesandexpertise.”It’sunclearwhattheCEO’svisionisforCognos,particularlywithIBM’srecentmarketingactivitiesaroundWatson.

CEOEngagementwithCustomers

CEOengagesdirectlyandsubstantiallywithcustomersaroundtheworld.

•MicroStrategy’sCEOdirectlyengageswithcustomersaroundtheworldbypersonallyparticipatinginamajorityofthe100+SymposiumeventsthatMicroStrategyholdsperyearin35differentcountries,inadditiontoothercustomermeetingsandeventsonaregularbasis.

•CognosisaverysmallportionofIBM’sconglomeratebusiness.GiventhelargenumberofIBMbusinesssegmentsandproductsolutions,itsCEOcan’tbefocusedonengagementwithCognoscustomers.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotIBMCognosDetailsbyCapability -vsIBMCognos -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotIBMCognos

IBMCognosScore

MSTRScore

TenuredExecutiveTeam

Executiveteamhasextensiveexperienceinenterpriseanalyticsandmobility.

•MicroStrategy’sCEOandCTOcollectivelyhaveover50yearsofexperienceinenterpriseanalyticsandmobility.•Additionally,MicroStrategy’sCEOhassciencedegreesfromMITandmorethan50patentstohisname,andhasbeenthedrivingforcebehindMicroStrategy’stechnologysinceitsinception.

•Enterpriseanalyticsisn’tthecorebackgroundofanymemberonIBM’sseniorexecutiveteam.

ShareholderAlignment

Principalshareholderandmanagementinterestsarealignedwiththecompany’slong-termsuccess.

•Mr.Saylor,thecompany’sChairmanoftheBoard,President&CEO,foundedMicroStrategyin1989andhasbeenthecompany’scontrollingshareholdersinceitsinception.Accordingly,shareholderandmanagementinterestsarefullyalignedinpursuingMicroStrategy’svisionandlong-termsuccess.

•IBM’sstockownershipisdispersedanditslargershareholdersareinvestmentmanagementcompanies.•IBM’smanagementcollectivelyholdslessthan1%ownershipinterestinthecompany.

PubliclyTradedCompany

Withgreatertransparency,stabilityandaccesstofunding,apubliclytradedcompanygenerallyhasastrongermanagementteam,instillsgreaterconfidenceincustomersandhasmorefinanciallevers.

•Havinggonepublic18yearsago,MicroStrategyisamaturepubliclytradedcompany.

•IBMisapubliclytradedcompany,butCognos’sfinancialperformanceisunknownbecauseit’ssuchasmallportionofIBM’soverallbusinessandIBMdoesn’tseparatelyreportonit.ThismakesitmoredifficulttopredictIBM’splansforCognosandcreatessignificantuncertaintyforcustomers.

StrongFinancials

Aprofitableorganizationwithastrongbalancesheetcanbetterwithstandmarketvolatilityandfluctuations.

•MicroStrategyhasbeenprofitableoverthelast13years,withcombinednetincomeof$197millionoverthelast2fiscalyearsandanoperatingmarginof21%for2016.•Inaddition,MicroStrategy’sbalancesheetisstrongwithzerodebt.

•IBM’srevenueshavebeenshrinkingforeachofthelast20quarters.•IBMisaconglomerate,andthefinancialperformanceofCognosisunclear.

WorldwideSalesPresence

Companyhastheabilitytodirectlyengagewithorganizationsaroundtheworld.

•MicroStrategyhasofficesin26countriesacrosseverymajorregionoftheworld.

•WhileIBMhasofficesinanumberofcountries,IBMisaconglomeratebusiness,andtheextenttowhichthoseofficessupportenterpriseanalyticssalesandcustomersisunclear.

WorldwideServicesPresence

Companyhastheabilitytoprovidesupportandservicestocustomersaroundtheworld.

•MicroStrategyhasofficesin26countriesacrosseverymajorregionoftheworld.

•WhileIBMhasofficesinanumberofcountries,IBMisaconglomeratebusiness,andtheextenttowhichthoseofficesprovideenterpriseanalyticsservicesisunclear.

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CriticalCapabilitiesfortheEnterprisewithNewData OverviewOverview -vsSAPBO -

CriticalCapabilities-SAPBOScoresTechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

SAPBOScore

CriticalCapability

SAPBOScore

CriticalCapabilitySAPBOScore

CriticalCapabilitySAPBOScore

CriticalCapability

SAPBOScore

CriticalCapability

SAPBOScore

CriticalCapability

SAPBOScore

1ObjectOrientedReusability

Self-ServiceDataDiscovery

TransactionalWorkflows

CreateCustomWebApplications

SimplifiedEnterpriseDeployment

DigitalBadge100%Focus

onEnterpriseAnalytics

2 DataGovernance

OptimizedDataConnectivity

EmbeddedMultimedia

CreateCustomMobileApplicationsiniOSandAndroid

GlobalAvailability

PhysicalAccess

PlatformCohesion

3 UserSecurity

DataPreparationandBlending

GeospatialAnalysis EmbedThird-PartyDataasDatasets

APIEnabledOperations LogicalAccess Visionary

CEO

4 Scalability EnterpriseReports OfflineAccess

CreateCustomHTML5

Visualizations

DisasterRecoveryandFailover

BluetoothSensing

CEOEngagement

withCustomers

5 Performance Dashboardsanddocuments

MobileClientCachingforHighPerformance

ExtractSubsetsofDataUsingRESTfulAPIs

CentralizedAdministration

BarcodeScanner

TenuredExecutiveTeam

6 Automation MobileAnalytics

PersonalizedAlertsviaPushNotifications

CreateCustomDataConnectors AutoScaling Communication

&CollaborationShareholderAlignment

7 Monitoring RealTimeAnalytics

InstantUpdatestoCustomAppswithNoRecompilation

MultitenancySupport

SeamlessUpgrades

Real-timeTelemetry

PubliclyTradedCompany

8 DeploymentPredictiveAnalyticsandMachineLearning

Customize/WhiteLabel

HighPerformanceandReliability

OTBReportingModule

StrongFinancials

9 HighAvailability

BigDataAnalytics

NativeIntegrationwithEMMVendors

DataConnectivityandMigration

IntegrationwithDirectoryServices

WorldwideSales

Presence

10 In-memoryArchitecture

AutomatedDistributionandAlerting

MobileAppUsageMonitoring DataSecurity IdentityServer

WorldwideServicesPresence

TechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

SAPBOScore

CriticalCapability

SAPBOScore

CriticalCapabilitySAPBOScore

CriticalCapabilitySAPBOScore

CriticalCapability

SAPBOScore

CriticalCapability

SAPBOScore

CriticalCapability

SAPBOScore

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CriticalCapabilitiesfortheEnterprisewithNewData CriticalCapabilities-SAPBOScoresOverview -vsSAPBO -

TechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

SAPBOScore

CriticalCapability

SAPBOScore

CriticalCapabilitySAPBOScore

CriticalCapabilitySAPBOScore

CriticalCapability

SAPBOScore

CriticalCapability

SAPBOScore

CriticalCapability

SAPBOScore

1ObjectOrientedReusability

Self-ServiceDataDiscovery

TransactionalWorkflows

CreateCustomWebApplications

SimplifiedEnterpriseDeployment

DigitalBadge100%Focus

onEnterpriseAnalytics

2 DataGovernance

OptimizedDataConnectivity

EmbeddedMultimedia

CreateCustomMobileApplicationsiniOSandAndroid

GlobalAvailability

PhysicalAccess

PlatformCohesion

3 UserSecurity

DataPreparationandBlending

GeospatialAnalysis EmbedThird-PartyDataasDatasets

APIEnabledOperations LogicalAccess Visionary

CEO

4 Scalability EnterpriseReports OfflineAccess

CreateCustomHTML5

Visualizations

DisasterRecoveryandFailover

BluetoothSensing

CEOEngagement

withCustomers

5 Performance Dashboardsanddocuments

MobileClientCachingforHighPerformance

ExtractSubsetsofDataUsingRESTfulAPIs

CentralizedAdministration

BarcodeScanner

TenuredExecutiveTeam

6 Automation MobileAnalytics

PersonalizedAlertsviaPushNotifications

CreateCustomDataConnectors AutoScaling Communication

&CollaborationShareholderAlignment

7 Monitoring RealTimeAnalytics

InstantUpdatestoCustomAppswithNoRecompilation

MultitenancySupport

SeamlessUpgrades

Real-timeTelemetry

PubliclyTradedCompany

8 DeploymentPredictiveAnalyticsandMachineLearning

Customize/WhiteLabel

HighPerformanceandReliability

OTBReportingModule

StrongFinancials

9 HighAvailability

BigDataAnalytics

NativeIntegrationwithEMMVendors

DataConnectivityandMigration

IntegrationwithDirectoryServices

WorldwideSales

Presence

10 In-memoryArchitecture

AutomatedDistributionandAlerting

MobileAppUsageMonitoring DataSecurity IdentityServer

WorldwideServicesPresence

TechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

SAPBOScore

CriticalCapability

SAPBOScore

CriticalCapabilitySAPBOScore

CriticalCapabilitySAPBOScore

CriticalCapability

SAPBOScore

CriticalCapability

SAPBOScore

CriticalCapability

SAPBOScore

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CriticalCapabilitiesfortheEnterprisewithNewData OverviewDetailsbyCapability -vsSAPBO -

WhyNotSAPBO

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotSAPBO

SAPBO

ScoreMSTRScore

EnterprisePlatform

ObjectOrientedReusability

Anobject-orientedarchitecturecatalogseveryaspectofthebusiness.Dataassets,KPIs,dimensions,users,reports,anddashboardsareallstoredinacentrallocationasuniquelogicalobjectstosupportreusability.

MicroStrategyoffersacentralizedmetadatarepositorythatisbuiltwithandcontainsobjects,asdefinedbydevelopers,andcanbereusedacrosstheBIproject.Objectscanbecombinedtocreatehigherlevelobjects(e.g.,attributesandmetricsmakeupareport;reports,filters,andpromptsmakeupadocument;documents,andotherreportscanbeembeddedintoadocument-allofwhicharestoredas"metadataobjects"),andthistogetherdeliversasingleBIprojectoradatamodel.•ThereusablemodelenablesobjectsacrosstheBIdeploymenttobesecurelyreusedhundredsoftimesbyusersacrosstheenterprise,withoutanyduplicationofeffort.•Themodelnotonlyincludesdimensionsandmetrics,butalsocoversfilters,reports,prompts,customgroups,reports,dashboards,anddocuments-makingitpossibletoflexiblyreusealloftheseobjectsmultipletimesacrossanyapplicationandBIproject.•Changesormodificationsmadetoanyobjectinthemetadataautomaticallyproliferatestoallotherdependentobjects.Thiseliminatestheneedtomanuallyupdatethechangesacrossthedeployment,whichisparticularlyhelpfulforlargerBIprojects.•Thereusablemodelhelpsensurefasterdevelopmenttimes,increasedplatformscalability,efficientmanagement,andalsomaintainsasingleversionofthetruth.

•SAPdoesdefineanddescribebusinessobjecttypesandtheirmethodsinaBusinessObjectRepository(BOR),buttherearesignificantlimitationsintohowthoseobjectscanbereusedandexpandedupon.

•Localreportingobjectsarenotshareableamongusers:Manycalculations,conditions,andpromptsaretypicallycreatednewforeachreportandcannotbeeasilyusedasbuildingblocksforotherreportingobjects.

•Reportdeveloperscannotcreatestandalonereportobjectsandreusethemacrossdifferentreports.Thiscreatesextraworkandgeneratesmanyredundantobjectsthatservethesamepurpose.

•WhilethereissomeinteroperabilityonthedatasourceanddataaccesslevelsbetweenSAPBOBJ4.2andSAPBOBJCloud,contentcreatedbyoneplatformcannotbepromotedtoorreusedbytheother.

DataGovernance

Uniquedefinitionstoeverydimensionandmetricboundtogetherbystrictrulesthataredefinedbyalogicalmodel,thusensuringasingleversionofthetruth

TheMicroStrategymetadatamodelmakesitpossibleforanyonewiththerightprivilegestopromotenewandexternalcontenttotheServerandtieittoacertifieddatamodel,allwitheasyworkflows.•Itispossibletomapthemetadataatthedimensionlevel,aswellasthecubelevel,givinguserstheflexibilitytocontrolthedatathatispublishedtothemodel.•Theplatformsupportsgovernancefordatafromdisparatesources,evenexternalnon-certifiedsources,thathelpsbuildasystemofrecordthatuserscantrust--whilealsodeliveringflexibilitytoendusers.•Beyondtheabilitytogovernexternaldatasources,theplatformoffersgranularsecurityfeaturesthatallowprojectownersanddatastewardstograntpermissionsandprivilegestotherightpeople.Thisdeliversdatasecurityandalsopersonalizesreportsanddashboardstoendusers.•WorkflowsavailablewiththeMicroStrategyplatformtopromoteexternaldataintothesystemofrecord,combinedwiththeflexibilityofthesystemtodeliverself-serviceaccesstobusinessteamswillincreasetheoveralladoptionoftheBIplatform.

•BusinessObjectsisacollectionofseveralBItoolsthatarenotfullyintegratedtogether,creatingafragmentedandinconsistentmetadataenvironment.Incontrast,MicroStrategy’sBIplatformisorganicallydevelopedfromtheground-up,providingasingle,unifiedmetadatathatenablesasingleversionofthetruth.

•DatalineageandimpactanalysisisnotsupportedineitherSAPLumiraortheSAPBusinessObjectsplatformoutofthebox.Itrequiresanothertool,theSAPInformationSteward.Itisnotconsistentandvaries,forinstance,whetherthesemanticlayer"universe"isusedornot.

•WhiledatamodelinginSAPLumiraisdesignedforbusinessusers,modelingintheuniverse,SAPHanaviews,orSAPBusinessWarehousequeriesremainsanIT-centrictask.

•LumiradoesnotinheritalloftheSAPBusinessObjectsEnterpriseplatformcapabilitiestobettersupportthegovernedanddecentralizeddatadiscoveryusecases.Forinstance,Lumiradocumentscanbesharedontheplatform,andDesignStudiocancreatecontentthatisthenexportedtoLumira.SchedulingandalertingarenotsupportedinLumirabuttheyaresupportedinSAPBOBJ.

UserSecurity Rolesandprivilegesthatassignrestrictionstousers

ThesecuritymodelwithintheMicroStrategyplatformisbuiltaroundusersandusergroups,whicharerepresentedaslogicalmetadataobjects.Thisensuresthatdataissecuredatthemostgranularlevels.

•SAPBOBJsupportsuserauthenticationandrole-baseddataaccesscontrols,butthesehavelimitedgranularityandoftenrequireredundant

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotSAPBO

SAPBO

ScoreMSTRScore

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotSAPBODetailsbyCapability -vsSAPBO -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotSAPBO

SAPBO

ScoreMSTRScore

EnterprisePlatform

ObjectOrientedReusability

Anobject-orientedarchitecturecatalogseveryaspectofthebusiness.Dataassets,KPIs,dimensions,users,reports,anddashboardsareallstoredinacentrallocationasuniquelogicalobjectstosupportreusability.

MicroStrategyoffersacentralizedmetadatarepositorythatisbuiltwithandcontainsobjects,asdefinedbydevelopers,andcanbereusedacrosstheBIproject.Objectscanbecombinedtocreatehigherlevelobjects(e.g.,attributesandmetricsmakeupareport;reports,filters,andpromptsmakeupadocument;documents,andotherreportscanbeembeddedintoadocument-allofwhicharestoredas"metadataobjects"),andthistogetherdeliversasingleBIprojectoradatamodel.•ThereusablemodelenablesobjectsacrosstheBIdeploymenttobesecurelyreusedhundredsoftimesbyusersacrosstheenterprise,withoutanyduplicationofeffort.•Themodelnotonlyincludesdimensionsandmetrics,butalsocoversfilters,reports,prompts,customgroups,reports,dashboards,anddocuments-makingitpossibletoflexiblyreusealloftheseobjectsmultipletimesacrossanyapplicationandBIproject.•Changesormodificationsmadetoanyobjectinthemetadataautomaticallyproliferatestoallotherdependentobjects.Thiseliminatestheneedtomanuallyupdatethechangesacrossthedeployment,whichisparticularlyhelpfulforlargerBIprojects.•Thereusablemodelhelpsensurefasterdevelopmenttimes,increasedplatformscalability,efficientmanagement,andalsomaintainsasingleversionofthetruth.

•SAPdoesdefineanddescribebusinessobjecttypesandtheirmethodsinaBusinessObjectRepository(BOR),buttherearesignificantlimitationsintohowthoseobjectscanbereusedandexpandedupon.

•Localreportingobjectsarenotshareableamongusers:Manycalculations,conditions,andpromptsaretypicallycreatednewforeachreportandcannotbeeasilyusedasbuildingblocksforotherreportingobjects.

•Reportdeveloperscannotcreatestandalonereportobjectsandreusethemacrossdifferentreports.Thiscreatesextraworkandgeneratesmanyredundantobjectsthatservethesamepurpose.

•WhilethereissomeinteroperabilityonthedatasourceanddataaccesslevelsbetweenSAPBOBJ4.2andSAPBOBJCloud,contentcreatedbyoneplatformcannotbepromotedtoorreusedbytheother.

DataGovernance

Uniquedefinitionstoeverydimensionandmetricboundtogetherbystrictrulesthataredefinedbyalogicalmodel,thusensuringasingleversionofthetruth

TheMicroStrategymetadatamodelmakesitpossibleforanyonewiththerightprivilegestopromotenewandexternalcontenttotheServerandtieittoacertifieddatamodel,allwitheasyworkflows.•Itispossibletomapthemetadataatthedimensionlevel,aswellasthecubelevel,givinguserstheflexibilitytocontrolthedatathatispublishedtothemodel.•Theplatformsupportsgovernancefordatafromdisparatesources,evenexternalnon-certifiedsources,thathelpsbuildasystemofrecordthatuserscantrust--whilealsodeliveringflexibilitytoendusers.•Beyondtheabilitytogovernexternaldatasources,theplatformoffersgranularsecurityfeaturesthatallowprojectownersanddatastewardstograntpermissionsandprivilegestotherightpeople.Thisdeliversdatasecurityandalsopersonalizesreportsanddashboardstoendusers.•WorkflowsavailablewiththeMicroStrategyplatformtopromoteexternaldataintothesystemofrecord,combinedwiththeflexibilityofthesystemtodeliverself-serviceaccesstobusinessteamswillincreasetheoveralladoptionoftheBIplatform.

•BusinessObjectsisacollectionofseveralBItoolsthatarenotfullyintegratedtogether,creatingafragmentedandinconsistentmetadataenvironment.Incontrast,MicroStrategy’sBIplatformisorganicallydevelopedfromtheground-up,providingasingle,unifiedmetadatathatenablesasingleversionofthetruth.

•DatalineageandimpactanalysisisnotsupportedineitherSAPLumiraortheSAPBusinessObjectsplatformoutofthebox.Itrequiresanothertool,theSAPInformationSteward.Itisnotconsistentandvaries,forinstance,whetherthesemanticlayer"universe"isusedornot.

•WhiledatamodelinginSAPLumiraisdesignedforbusinessusers,modelingintheuniverse,SAPHanaviews,orSAPBusinessWarehousequeriesremainsanIT-centrictask.

•LumiradoesnotinheritalloftheSAPBusinessObjectsEnterpriseplatformcapabilitiestobettersupportthegovernedanddecentralizeddatadiscoveryusecases.Forinstance,Lumiradocumentscanbesharedontheplatform,andDesignStudiocancreatecontentthatisthenexportedtoLumira.SchedulingandalertingarenotsupportedinLumirabuttheyaresupportedinSAPBOBJ.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotSAPBO

SAPBO

ScoreMSTRScore

UserSecurity Rolesandprivilegesthatassignrestrictionstousersandgroupsensurethatendusersonlyseepersonalizedandrelevantcontentandareonlyabletoperformauthorizedactions.

ThesecuritymodelwithintheMicroStrategyplatformisbuiltaroundusersandusergroups,whicharerepresentedaslogicalmetadataobjects.Thisensuresthatdataissecuredatthemostgranularlevels.•Securityfiltersbasedondimensionvalueshelpensurethatusersarerestrictedtoonlyseedatathatisrelevanttothem.Thiseliminatestheneedtobuildmultiplecopiesofthesameapplication,andmakesitpossibletooptimallyscale.•WithMicroStrategy'stools,administratorscanapplyAccessControlLists(ACLs)tolargeusergroups,restrictingtherangeofdataobjectstheycanaccessoractionstheycanperform,andspecifyingthescopeoftheirprivilegesintheenvironment.•WithUsher,itispossibletoprovidesecuredigitalauthenticationoptions,includinggeo-fencingandtime-fencingcapabilities,makingitpossibletorestrictuseraccessbasedonlocationandtime.

•SAPBOBJsupportsuserauthenticationandrole-baseddataaccesscontrols,butthesehavelimitedgranularityandoftenrequireredundantimplementationprocesses.

•ReportedlySAPBusinessObjectsofferslimitedgranularityforadministratorstosetgroupsanduserprivileges.Incontrast,MicroStrategynotonlysupportsrow-levelandcolumn-levelsecurity,butalsoenforcessecurityonindividualmetadataobjects,enablingmuchmoregranularcontroloverdataaccessandusercapabilities.

•Securitymustoftenbedefinedinatleastthreetools:UniverseDesignerorInformationDesignTool,CentralManagementConsole,andBusinessViewManager,creatingextramanualworkand"spread-mart"issues.

Scalability Deliveranalyticstoeveryoneacrosstheenterprise,andbeyond.Allow1000sofuserstoleverageanalyticswithoutsacrificingperformanceandwithoutrestrictionsondatasize.

MicroStrategyisoptimizedinitsdesignforenterprisescaleandspeed;assuch,theplatformcansupporttheanalyticalreportingneedsof100softhousandsofusersacrosstheenterprise.•Theplatformcanbeclusteredwithupto8nodeswithwork-anduser-fencingoptionstohelpensureperformanceandreliabilityacrosstheentireuserpopulation.•Theplatformhasnorestrictionsondatasizeforeitherdirectorin-memoryaccesstodata•MicroStrategycustomersareleveragingtheplatformtostoredatausingin-memorycubeswithover2billionrowswhiledeliveringsub-secondresponsetimestotheirend-users.•MicroStrategyistheonlycomprehensiveanalyticsvendorthatsupportsbigdataanalyticswithnativeconnectorstoHDFStoaccesspetabytesofdatainrealtime.

•SAPBOcandeliveranalyticstoalargenumberofusers,butrequiresexpensivehardwareandmultipleserversforheavierneeds.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotSAPBO

SAPBO

ScoreMSTRScore

Performance Publishanddeliverinformationtoend-userswithquickresponsetimes,anddeliveranalyticswithoutbeingimpededbydatasize.

MicroStrategyemploysavarietyofstrategiestoincreasetheoverallperformanceoftheplatform,makingitpossibletodeliversub-secondresponsetimes-evenwithlargedatasets.•MicroStrategywasamongthefirstBIvendorstosupportpush-downanalyticalfunctionsacrossallleadingdatabases.Thiscapabilityhelpsdrivecomputationsintelligentlytothedatabasewhenneeded,therebyimprovingtheoverallresponsetimetoendusers.•Theplatformcancreatemultipleparallelthreadstothedatabase,increasingthespeedatwhichdataisfetchedfromthewarehouse.•WhereasotherBIvendorsattempttoimplementcachingatasinglelevel,MicroStrategyimplementsself-tuningstrategiesthatcreatecachesatkeypointswithinthequeryflow.TheServercachesdatainthefollowingcrucialareas:Metadataobjectcaching,attributeelementcaching,databaseconnectioncaching,resultcaching,anddocumentcaching.•Theplatformisbasedonanin-memoryarchitecturethatcanpartitioncubesandprocessdatainparallel,makingitpossibletoprocesslargercubesthanothervendorsinthemarket.•VLDBsettingsareavailabletofine-tuneandoptimizeconnectivityforeverytypeofdatasource,deliveringcustomsettingstoorganizationswithuniquedeployments.

•SAPBusinessObjectsdoesnothaveascalableROLAPengineacrosstheproductsetintheformofamulti-pass,aggregate-awaredynamicSQLgenerationengine.TheBOBJROLAPengineprovideslimitedcapabilitiestogeneratemulti-passSQLstatements,andthereforeforcesmanycalculationstobeperformedinthemiddle-tierserver,whichdegradesperformance.

•Incontrast,MicroStrategy'smulti-passSQLengineprovidesgreateranalyticalpowerandminimizestheamountofdatathatispulledbacktothemid-tier,helpingtoaccelerateperformance.

•BusinessObjectsSQLenginedoesnotsupportautomaticaggregateawareness;thus,itisunabletomapasingleattributetomanyfacttablesandthenselectthemostefficienttabletoobtainthedataduringrun-time.

•SAPMicroCubeloadingwilloftenrequiremoretimetobuildthanacomparableMicroStrategyqueryduetothenon-optimizedSQLthatwasgenerated,theextensiverawdatawhichmustberetrieved,andtheinefficiencyofperformingdataprocessingondesktoporawebserver.

Automation ReduceburdenonITadministrators,especiallywithlargescaledeployments,bycuttingdownonroutineorredundanttasks.

•MicroStrategyofferstoolsthatallowadministratorstomaintainandupgradesystems,automateworkflows,andensuresuperiordataqualityandsecurity,withoutredundancies.•Theplatformallowsadminstoreducethetimeandeffortspentonroutinemaintenanceandadministrativetasks,likemovingassetsfromtesttoproductionenvironments,tocheckingthedataqualitybetweenupgrades,andschedulinghealthchecksandtaskswithworkflows.•Beyondadministrativetasks,datauploads/refreshesandscheduleddeliveriescanbeautomatedaswell,whichremovestheburdenfromITandhelpsreduceoverallTCO.

•UnlikeMicroStrategy,SAPBusinessObjectsdoesnotprovideworkflowautomationtoolsoutofthebox.

•SAP'smultipleserverinstallationsrequiremultiplepointsofadministration,placinganadditionalburdenonITandincreasingthepotentialforerrors.

•SAP’slackofreusablemetadataobjectsresultsinhighermaintenanceeffortsandincreasesthetotalcostofownership.

Monitoring Easilymonitor,maintain,manage,fine-tune,andautomateactionsandworkflowstoensurethehealthofthesystem.EliminateredundanttaskstoreduceoverallTCO.

•MicroStrategyofferstoolsthatallowadministratorstomonitoreveryenvironmentinaMicroStrategydeployment,acrossmultipleprojectsandevenservermachines-bothon-premisesandinthecloud.•Theinterfaceenablesadministratorstoquicklyandeasilyviewusagepatterns,systemresources,uptime,andalertsacrossenvironments.•Theplatformcollectsinformationfromeachenvironment’sHealthCenter,andpresentskeyusageandperformanceindicatorsusinggraphsandcharts.•Administratorscandefinethresholdsforsystemusageandperformancethatautomaticallytriggeralertswhenthresholdcriteriaaremetorexceeded.•Beyondthe100sofOOTBreportsanddashboardsavailablewiththeplatform,administratorscanbuildtheirownreportswithcustomKPIstomeasureplatformusage.

•SAPprovidesabasiclevelofsystemhealthmonitoring,butlacksmoresophisticatedmonitoringtoolsforensuringmetadataconsistencyandforrecommendingperformanceimprovements.

•SAPdoesnotautomaticallycheckfordependencieswhenchangesinmetadataobjectsoccur,asitdoesnotsupportmetadatacontentacrosstheentireproductset.

•SAPdoesnotprovideanyCubeAdvisortoolthatwouldrecommendin-memoryROLAPcubestoreducedatabaseprocessingandresponsetimes.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotSAPBO

SAPBO

ScoreMSTRScore

Deployment Optionstodeployonanyinfrastructure,regardlessofsize,team,orhardwareresources,thusreducingoverallTCOandmaintenancerequired.

MicroStrategydeliversflexibleoptionsfordeployinganalyticsacrosstheenterprisewithon-premises,cloud,andhybridoptionsforteamsofanysize.•TheplatformissupportedonbothWindowsandLinux,andcanbeclusteredwithupto8Servernodes.•PartneringwithAWS,theleadingcloudvendor,MicroStrategyallowsorganizationsaroundtheworldtospinupinstancesforenterpriseanalyticsandmobilityinminutes,allowingcompaniestostartsmallandexpandasneeded.•Pre-configuredenvironmentsinthecloudcanbecreated,managed,maintained,andupgradedwithself-serviceconsoles,enablingextremelylowTCOs.

•SAPBusinessObjectscanbesupportedonavarietyofhardwareplatforms,andonthecloudasaSaaSoffering.But,interoperabilitybetweenthoseenvironmentsislimited.

•SAPBusinessObjectssupportsWindows,Linux,AIX,andSolaris.SAPBOBJCloudisSaaSonly.

•InteroperabilitybetweenSAPBusinessObjectsEnterpriseandSAPBusinessObjectsCloudremainslimited.Thetwoplatformssharesomeinteroperabilityondatasourceanddataaccesslevel;however,thecontentcreatedbyEnterprisecannotbepromotedtoorreusedbyCloudandviceversa.

HighAvailability

Robustarchitecturethatprovidesthehighestuptimeforuserstoalwayshaveaccesstothesystem,withprovisionsandtuningmechanismsforincreasedsystemstabilityandbetterfailovermanagement.

•WithMicroStrategy,usersacrosstheorganizationcanaccessreliableanalyticsdeliveredonarobustarchitecturethatisdesignedforenterprisescale,performance,andstability.•Disasterrecoveryandfailoveroptionsalloworganizationstoavoiddowntimesforend-users.Systemadministratorshavethechoicetosetuphot,warm,orcoldfailoverstrategies(forbackupnodes)dependingonthehardwareresourcesavailabletothem.•Clusteringandworkfencingcapabilitiesmakeitpossibletoproactivelypreventservercrashesbydeflectingheavyjobstospecificserversortimeperiods.•Reliablegovernorsateverylevelofthequerypathmakeitpossibletoavertsystemcrashes,evenunderpeakuseranddataloads.

•SAPBusinessObjectsCloudoffersanSLAof99.5%systemavailability.

In-memoryArchitecture

Architecturethatcanhostterabytesofdatain-memorymakingitavailabletoend-userswithfasterresponsetimes.

•TheMicroStrategyplatformenablesorganizationstotakeadvantageofin-memorycubetechnology,whichincreasesperformancebyreducingtheneedtoaccessdatadirectlyfromthedatawarehouse.•MicroStrategyin-memorycubescanbequicklyloadedwithdatausingparallelthreadsfromthedatabasewhichcanalsobeoptimizedandfine-tunedforspecificdatabases.•Dynamicsourcingisaplatformcapabilitythatautomaticallyroutesqueriestothefastestavailabledatasource—whetherit’sacache,acube,ortheoriginalrelationalsource,thushelpingmaximizeperformanceandthroughput.•MicroStrategy'sparallelprocessingandpartitioningcapabilitiesdifferentiateitfromothervendors,helpingtoboostprocessingspeedsinsituationswherethereareterabytesofdatastoredinmemory.

•SAPBusinessObjectsmakesheavyuseofSAPHigh-PerformanceAnalyticAppliance(SAPHANA),anin-memorydatabasethatcomplementsBOBJ’sin-memoryanalyticscapabilities.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotSAPBO

SAPBO

ScoreMSTRScore

EnterpriseAnalytics

Self-ServiceDataDiscovery

Intuitiveworkflowsforend-userstoaccess,visualize,analyze,andshareinsightswithoutthesupportofIT.

MicroStrategydifferentiatesitselffromotherpointsolutionsbycombiningtheease-of-useofdataexplorationwithenterprisecapabilitiesincludingscalability,performance,security,andgovernance,inasingleplatform.•MicroStrategyDesktopandWebprovideaccessto80+datasources,fromExcelspreadsheets,torelationalsources,bigdata,Cloudservices,Hadoop,andmore.•Built-intoolsareavailablefordatapreparation,aswellastheabilitytoblenddataacrossmultiplesources.•ItprovidestheabilitytovisualizedatawithanychartorgraphnativelyandoffersworkflowstoincludeD3,Highcharts,GoogleCharts,andotherlibraries(includingopensourceandNLGoptions)•Includeseasysharingoptions(PDF,email,sendtofilelocation,print,andmore),andworkflowstopromoteexternaldataintoagovernedmodel.AlsosupportsoptionstoexporttoPDFandemailoptions.•MicroStrategyiscompatiblewithMacandWindowsPC.AnalystscanquicklysetupandinstallMicroStrategywithoutITsupport.•Theplatformsupportsadvancedanalyticswith350+out-of-the-boxfunctions,andcanalsointegratewithR.

•SAPBOBJEnterpriseleveragesSAPBusinessObjectsDesignStudiotobuildmulti-dimensionaldatavisualizationsandconnecttoSAPBWandSAPHANAdata.DesignStudiocaterstoprofessionallyauthoreddashboardsandapplicationsthatprovideaveryguidedandstructureddataanalysisexperience.•SAPLumiraisthemorecommontoolforself-servicedatadiscoveryanddashboards(a.k.a.'Stories')creation.•SAPLumiraoffersadrag-and-dropUItocreatevisualizations,canconnecttoandblendmultipledatasourcesinthesameview,andcandisplaydatausinginteractivemapsandvisuals.•SAPLumiraServerrunsontopofHANA.Itsupportsweb-basedauthoringofSAPHana-basedstories.Thesolution,however,hascertainlimitations.Forexample,transformationssuchasconvertingdatetoday-of-weekisamanualprocess.Userscannotconditionallychangethesizeofabarinabarchart.•SAPLumirastoryboardsofferlimitedinteractivityandcross-componentinteraction.ThereisnofullscreenmodeforStoryconsumption(onlypreview).InputControlaffectsallvisualizationsinaStory(inMicroStrategyuserscancontrolwhichvisualizationsareaffectedbyafilter).

OptimizedDataConnectivity

Driversandgatewaysthatdeliverinstantandreliableaccesstoavarietyofdatasourcesandinformationinanyformat,regardlessofsize.

•MicroStrategynativelysupports100softhemostpopulardatasources,fromExcelspreadsheettorelationaldatabases,cloudsystems,HDFSandmore.•OrganizationscanalsobuildtheirownconnectorstocustomdataassetswithAPIs,allowingthemtoconnecttoanynewsourceavailableinthemarket.•Eachconnectorisoptimizedforhighperformance,withtheabilitytointelligentlypush-downcalculationstothedatabaseswhenneeded,generatemulti-passSQL,loadparallelthreadssimultaneously,andcanloaddatawithoutrestrictionsonsizeortype.•EasyworkflowsareavailabletobusinessuserstoblenddataontheirownwithoutITsupport.•VLDBparametersareavailabletofine-tuneandoptimizeSQLgenerationspecifictoeachdatabase.•MicroStrategyleveragesanaggregate-awareSQLgenerationenginetotransparentlynavigateaggregatetables,dynamicallydirectingqueriestosummarytables,withouttheuserhavingtospecifytheuseofthetablewhencreatingthequery.•MicroStrategycangeneratemulti-passSQLtoansweranalyticalquestionsthatcannotbeansweredwithasingleSQLqueryblock,coveringscenariosthatinclude:setanalysis,splitmetrics,andcalculationsatdifferentlevelsofaggregation.

•SAPBOBJEnterprisedataaccesscapabilitiesarecomparabletoMicroStrategy.•Liveaccessforin-databasequeriesisavailablefortheon-premisesSAPHANAandSAPHANACloudPlatform,withhybridconnectivitytoBusinessWarehouseandS/4HANAplannedforQ1,2017.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotSAPBO

SAPBO

ScoreMSTRScore

DataPreparationandBlending

Transformandarrangedatatomakeitbettersuitedforvisualexploration,withtheabilitytocreatejoinsacrosstablesfromdisparatesources.

MicroStrategyoffersbuilt-indatawranglingandblendingcapabilitiesandissupportedacrossalldatasources.•EnduserscanperformtransformationsondatapriortovisualizinginformationusingdozensoffunctionsavailableviagraphicalinterfacesandwithoutexportingouttoExcel.•Datawranglingandblendingispossiblebybusinessusersacrossspreadsheets,relationalsources,HDFS,cloudsystems,andotherpopulardatabases.•Userscansplitcolumns,identifyspellingerrors,performtextandnumericfacets,eliminatewhitespaces,pivottables,andperformdozensmoretransformationsbasedonintelligentrecommendationsfromtheproduct.•Historylistsareautomaticallyrecorded,sowhenmorecurrentdataisavailable,theactionsdonotneedtoberepeated.

•SAPAgileDataPreparationsupportsautomaticprofilingofacquireddataandalsoidentifiesthecontenttypeofdatawithincolumns.Theidentifiedcontenttypedrivessubsequentpreparationincleansing,matchingduplicaterecords,andremovingduplicatedata.Itsupportsbusinessuserjoins,datamashup,datamodelling,anddataenrichment.•DataprepinLumiracomeswithcertainlimitations.Forexample,transformationssuchasconvertingdatetoday-of-theweekisamanualprocess.

EnterpriseReports

Optionstoviewlargevolumesofdatainaneasy-to-readgridformat,withtoolstoperformad-hocanalysisforimproveddecision-making.

•MicroStrategyprovidesaflexiblereportingenvironmentthatleveragesOLAPfunctionalitytogiveenduserstheabilitytoquicklysliceanddicedatafromacrossmultiplesources,usingavarietyofoptions:sorting,pivoting,page-by,drilldown,drillanywhere,totalsandsubtotals,one-clickmetrics,derivedelements,viewfilters,lockheaders,switchbetweengrid/graph,fittocontent/window,andmore.•Withtheabilitytopublishbandedreports,theplatformcanrollupandpresentdynamicaggregatesforlargevolumesacross100sofpagesofdata.•WithMicroStrategy,developerscanquicklydesignoperationalreportsandstatementsusingdrag-and-dropfunctionalityandflexibleformattinginordertostructurelargeamountsofdataintoanaturalhierarchyformaximumreadabilityandeaseofnavigation.•MicroStrategyenablesparameter-drivenreportsbysupportingmoretypesofuserpromptsthananyothervendor,allowinguserstoinputselectionsatruntimetoalterthecontentsofthereports.Optionsincludesimpledimensionprompts,hierarchyprompts,listprompts,objectprompts,valueprompts,levelprompts.

•BusinessObjectshastwotoolsforoperationalreporting–WebIntelligenceandCrystalReports.•CrystalReportshasanonlinecatalogofreporttemplatesthatcanbeusedasastartingpoint.CrystalReportsdoesnotofferwebusersawaytoeditandformatthereportwhileviewingit(withareal-timeviewoftheirchanges).Thedesignchangesaredoneonthedesktopversion,andWebisusedjustforconsumption.•WebIntelligencedoesnotprovideout-of-the-boxreporttemplates.•LumiracustomerscanshareaURLtoaweb-basedversionofaLumiravisualization,oralternativelycreateaPDFfromthevisualization.

Dashboardsanddocuments

Highlyformattedoptionstoauthor,visualize,andinteractwithdatatoidentifytrendsandoutliersandmakeefficientdecisions.

•MicroStrategydeliversgraphicalWYSIWYGdesignertoolstocreatepixel-perfectdocuments,invoices,statements,scorecards,andinteractivereal-timedashboards,allfromasingledesigneditor.•AllstylesofBIdescribedabovesupportresponsivedesignandcanbeconsumedonanybrowserormobiledevice.•Dashboardsarebuiltonthemetadatamodel,sotheyaresecureandpersonalizedforeachuser,andsupporttransactions,offlineconsumption,andcanbedeliveredinanydesiredformat.•Dashboardssupportad-hocdatadiscoveryacross100sofoptionsandletusersvisualizedatawithaccesstonativeandthird-partychartinglibraries.•Transactionalworkflowscanbeembeddedtoenablewrite-backcapabilitiesforbothwebandmobileapplications.

•SAPDesignStudiosupportsinteractivepixel-perfectdashboardswiththepossibilityofhavingmultipletablesorgraphsdisplayedindifferenttabsasneeded.•SAPCrystalReportssoftwareenablesreportauthorstotransformdatafromanysourceintopixel-perfect,data-richdocumentsanddeliverthemtoexternalandinternalconsumers.•SAPLumira2.0,currentlyinbeta,willeventuallymergewithDesignStudiotocombinefunctionality.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotSAPBO

SAPBO

ScoreMSTRScore

MobileAnalytics

Consumereportsanddashboardsonmobiledevices,withcompleteinteractivity,inordertoperformanalyticsandmakedecisionswhileonthego.

•MobileisfullyintegratedintotheMicroStrategyanalyticsplatform,soorganizationscanleverageexistingvisualizations,reports,anddashboardstoinstantlydeployBIonmobiledevices.•MicroStrategyMobileenhancesthemobileexperienceoniOSandAndroidbydeliveringnativeappsthatletuserstakefulladvantageoftheuniquecapabilitiesoftheirmobiledeviceswheninteractingwiththeirdata,whilealsobeingabletorelyontransactionandofflinecapabilities.•Withflexible,code-freetoolsandaclick-to-configuredevelopmentcanvas,organizationscanmobilizebusinessworkflowsanddeliverahighlyresponsive,nativeuserexperiencewithappsthatcanbebuiltinrecordtimeandatafractionofthecost.

•TherearesomerudimentarycachingcapabilitiesfortheSAPMobileApp.Theappwillcachereportsduringanactivesession,butthecachewillbeclearedoncethesessionisover.Userscanmanuallyaddreportstoa"myitems"page,whichwillpermanentlycachethereportonthedevice,makingthemaccessibleoffline.•Ifacachedreportissubsequentlymodifiedontheserver,itisnotautomaticallyupdatedonthemobileapp.Rather,theuserjustgetsanalertthatthereportneedstobeupdated.•SAPBOMobilesupportsgeoanalysis,althoughthemapinteractionsarerudimentary.•Itshowspointsofinterest(bubble/marker),whichletsusersclickonthemforadditionalinformation.•Itdoesnothavemoreadvancedinteractivitysuchasusingamap-as-filtertool,usinglassotoolstodrillintospecificareas,expanding/collapsingmarkersasuserszoominandout,etc.

RealTimeAnalytics

Theabilitytodeliverinstantanalyticsandinsightswheredataisavailableinreal-time.

MicroStrategydeliverstheabilitytovisualizedatafromexternalstreamingapplicationsandtriggeralertsfromthesesources.•Theplatformcaninstantlyingestreal-timefeedsfromStorm,Spark,andKafka.Forotherrelationalsystems,theplatformcanalsosupportdatarefreshesatthesmallestintervals,andcanperformatthespeedofincominginformation.•MicroStrategycanmanagereal-timeinformationandgiveaninstantviewofthedata.•Theapplicationcanalsosendthreshold-basedalertstoanydeviceallowingdecision-makerstotakeinstantandproactiveaction,allinrealtime.•MicroStrategycanalsointegratewithvisualizationsandwidgetsthatsupportreal-timemappingofinformationonbothWebandMobile.

•Real-timestreamingindashboardsissupportedwiththeSAPEventStreamProcessor,orSAPHANASmartDataStreaming,andSAPDesignStudio1.4.•SAPLumira(optimizedforHANA)alsosupportsreal-timestreaming.

PredictiveAnalyticsandMachineLearning

Advancedalgorithmsandworkflowsforuserstobeabletoperformsummarizations,optimizations,predictions,statisticalcalculations,orcreatecustomgroups,training,andscoringmetrics.

WithminimalhelpfromIT,MicroStrategyuserscancreateandvisualizeadvancedmetricsandperformthemostcomplexcalculations.•EnduserscanbuildsophisticatedstatisticalandmathematicalmodelswiththenativelibraryoffunctionsavailabledirectlywithMicroStrategy.Theycangeneratepredictive,scoring,ortrainingmetricsusingnativelyavailablealgorithms.•MicroStrategyoffersover350nativefunctions,outofthebox,sothatbusinessusersareabletoperformdataminingandcreatehighlyadvancedstatisticalalgorithmsontheirown,withminimalsupportfromIT.•UserscanintegrateMicroStrategywithdataminingmodelsfromotherapplicationsbyimportingPredictiveModelMarkupLanguage(PMML),SAS,andSPSSintothemetadatarepository.•Theplatformintegrateswiththird-partyoptionslikeRusinggraphicalinterfaces.

SAPoffersatool(SAPPredictiveAnalytics)whichisbasicallyauserinterfacethatleveragestheSAPHANAfunctionlibrarytotapintodataminingandstatisticalfunctions.Inaddition,HANAcanintegrateRfunctions.Withoutthisoption,SAPcanusebasicstatisticalfunctions,mainlyinweb.

•WithLumira,someembeddedadvancedanalyticsfeatures,suchasadvancedanalyticsvisualizationsoradvancedpredictiveanalysis,arenotyetavailable.•Thereisalimitednumberofbuilt-instatisticalfunctionsinLumira.•Forecastingissupported.•Clusteringisnotnativelysupported.•ThereisnonativeintegrationwithR.ThereisasignificantinvestmentinAI,machinelearning,andIoTunderwaybySAP.TheproductcodenameisLeonardo(IoT),whichheavilyleveragesHANA.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotSAPBO

SAPBO

ScoreMSTRScore

BigDataAnalytics

AccessdatafromHadoopandotherdistributedfilesystemswithoutlimitationsonsizeandwithoutexperiencingdropsinperformance.

MicroStrategyistheonlycomprehensiveplatformthatsupportsaccesstobigdatawithnativeconnectorstoHDFSwhilealsoprovidingbuilt-inworkflowsfordatapreparationontopofHadoopdata.•Whetherit’sapersonalspreadsheetoradispersedHadoopDistributedFileSystem(HDFS),userscaneasilyconnecttotheirdatawithoutrelyingonITandwithoutlimitsondatasize.It'seasytoaccessdatafromanyflavorofHadoop,includingCloudera,Hortonworks,andMapR,withcomprehensivesupportforSpark,Kerberos,andthetopfileformats.•WithMicroStrategy,userscanleverageinformationfromclickstreams,webactivity,callcenterlogs,andIDscans-andblenditwithdatafromothersourcesusinggraphicalworkflows.•MicroStrategyconnectstobigdatasourcesandNoSQLoptionssuchasMongoDBandCassandra,andalsoconnectstoHDFSvianativeconnectorstoClouderaHive,Impala,MapRDrill,Pigscripts,SparkSQL,andmore.•WithMicroStrategy,userscanalsolimitandmanagetheamountofdataimportedfromHDFS,orperformaggregationsontopofthedatapriortoimportingitintoMicroStrategyforanalysis.•Userscanalsoapplyadvancedfunctionsandfilterstocontrolandrestricttheamountofdata.

•In-memorycomputingisoptimizedforuseonSAPHANA.•SAPoffersagoodintegrationwithHadoopviaHANA--userscanrunbatchjobsinHadooptoloadinformationintoHANAandminerawdatathatiseitherschema-lessorwhereschemachangesovertime.•DatahastogothroughSAPHANA,socustomersneedlicensesandtheintegrationtoleveragetheHDFSconnector.

AutomatedDistributionandAlerting

Distributereports,dashboards,anddocumentstolargeaudiencesinapersonalizedandautomatedmanner.Thishelpstoensuretheon-timedeliveryofinformationtoend-userssotheycanmaketimely,informeddecisions.

MicroStrategyisdesignedforhigh-volume,automateddeliveryofreportsanddashboards.•Theplatformmakesitpossibletoscaledistributionofanalyticalcontentto100softhousandsofusers,withtheabilitytoautomateandschedulethedeliveryofreportsanddashboards,basedontime-,event-,andthreshold-basedalerts.•MicroStrategysupportsthewidestvarietyofdeliverymethods,withoptimalformattingforeachdeviceandapplication.•MicroStrategyprovidesburstingcapabilitiestodeliverslicingorpage-byexecutions,allowingasinglereporttobeextractedfromthedatawarehousethatcanbeparsedintosub-reportsforindividualsubscribers.Thisavoidshavingtorundifferentreportsfordifferentrecipientswhilestillbeingabletogeneratepersonalizedreports.•AlertingcapabilitiescanmonitorKPIvalueswhennewdataisavailableandsenddetailedreportsoralertmessageswhenthresholdsarereached.•SecurityfiltersandACLssetontheuserlevelguaranteespersonalizedandsecureinformationto1000sofuserswiththedeliveryofasingledashboard.•MicroStrategyleveragessegmentationcapabilitiestomanageresourceutilizationinlargescalereportdeliverydeploymentsbyanalyzingthelistofsubscriptionstodetermineifseveralsubscriptionssharethesamecombinationofsecurityandpersonalizationandgroupingthemintobucketssincetheyreceivethesamecontent.

FromburstingandsmartpaginationforPDFexportstothedeliveryofhighlypersonalizedcontent,MicroStrategydeliverssophisticateddistributioncapabilitiesthatmakeitpossibletopublishdataandinsightsacrosstheorganizationwithouttheneedtoinvestinothertechnologies.

•SAPBusinessObjectshaslimiteddynamicdistributioncapabilitiesacrosstheirproductset.Administratorsmustdefinefixeddistributionlistsandcannotuseconditionstodynamicallyalterarecipientlist.•Limitedsupportfortheschedulinganddistributionofdashboards.•CrystalReportssupportsexception-basedalerting.However,WebIntelligencedoesnot.•WebIntelligencereportuserscannotsetupproactivenotificationsbasedonthresholdconditions.•EventhoughapartoftheSAPAnalyticsportfolio,LumiradoesnotinheritalloftheSAPBusinessObjectsplatformcapabilities-itdoesnotsupportschedulingandalerting.

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SAPBO

ScoreMSTRScore

EnterpriseMobility

TransactionalWorkflows

Write-backcapabilitiesthatallowmobileuserstosubmittransactionstoERP,CRM,orotheroperationalsystems.

•MicroStrategyprovidesmobilewrite-backcapabilitiesthatletusersupdatesystemsofrecordfromthefield.Userscanchangedataonthefly,insertnewinformation,andviewupdatedreportsanddashboards.•Thesetransactionscanincludeone-tapapprovalsanddenials,inputsforcapturingnewinformation,andeditingexistinginformationinERPsystems,CRMsystems,andotheroperationaldatabases.•Appdeveloperscancreatesmartformsthatarecontextualandconditional,basedonauser’spermissionsorlocation.•MicroStrategyoffersabroadsetofinputcontrols,includingbarcodescanners,signaturecapture,starrating,textandnumberfields,calendar,camera,steppers,sliders,andmore.•TransactionServicescanalsoauto-captureadditionalinformationalongsidetheuserinputstofurtherstreamlinebusinessprocesses.Forexample,theuser’sprofileinformationaswellaslatitude,longitude,andatimestampcanbeincludedinatransactionalsubmissionwithoutrequiringadditionalworkbytheuser.•Userscanaccesstransactionalinputsandformsregardlessofinternetconnectivity.Whenoffline,transactionsarequeuedforsubmissionandexecutedwhentheusernextconnects.

•Write-backcapabilitiesareavailablewithlimitations.TheyareoptimizedforSAPBW,SAPERPsystems,andSAPHANA.TheSAPFIORIinterfaceallowsfortheblendingofBIdataandsomewrite-backcapabilities.

EmbeddedMultimedia

Abilitytodownloadandviewmultimediafilesonlineandoffline,suchaspresentations,videos,PDFs,andePUBbooksonmobiledevices.

•MicroStrategyprovidesin-appviewingofmultimediacontentincludingvideos,PDFs,images,presentations,spreadsheets,documents,email,andwebcontent—allseamlesslyembeddedinthemobileapp.•Asisthecaseforothercontentintheapp,multimediacanbepre-cachedorstoredforconvenient,offlineaccess.•Therearetwowaystoincludemultimediainapps:HTMLcontainersandtheMultimediaWidget.•HTMLcontainersenableaccesstoanywebcontentbyplacingitdirectlyintheapp'siFrame.URLsprovidelinkstopullupentiredocumentsorwebpages.•TheMultimediaWidgetprovidesaframeworkinwhichtodownload,consume,andstoremultimediafiles.WebDAVfolderintegrationenablesuserstodynamicallybrowseandviewexistingfilesandfoldersinaWebDAVfolder,forexampleinMicrosoftSharePoint.Thismakesiteasyfortraditionallynon-technicalpeople,forexampleinMarketingorHR,todistributeupdatedversionsofcollateralortrainingvideostoemployeesinthefield.•MicroStrategyalsoprovidesawidgetthatisespeciallydesignedforvideos.Theinteractive,elegantVideoPlayerWidget(thatleveragesthenativeOSvideoplayer)loadsandplaysavideofromaremotelocationorfromthelocalcache.Thewidgetcandisplay:videosfromastreamingservicesuchasYouTube,videosfromafileserverlocation,oracachedvideofromtheWebDAVcache.Ifthemobiledeviceisonline,theVideoPlayerWidgetloadsthevideofromtheremotelocationbutissmartenoughtocheckfirstifalocalcachealreadyexistsonthedevice’sWebDAVcachestore.

•SAPBOMobiledoesnotsupportembeddedmultimediacontent.•Duetothelackofanin-appviewerintheSAPBOMobileapp,usersarelimitedtolinkingtoanSAPMobileDocumentsAppthatisdesignedtostorethemultimediacontent.Thisapproachresultsinapooruserexperienceandperformanceissues.

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CriticalCapabilityDescription WhyMicroStrategy WhyNotSAPBO

SAPBO

ScoreMSTRScore

GeospatialAnalysis

Abilitytodisplaygeospatialdataoverlaidonaninteractivemap(ESRI,GoogleMaps,andcustomimages).

•MicroStrategyabstractsallthegeospatialanalysiscapabilitiesfromthebasemaplayer,socustomerscanleveragewhicheverbasemaptheywant,dependingonexistingmapinvestmentsorpreferences.•MicroStrategyMobileprovidessupportforbuildingmapvisualizationsonESRIandGoogleMaps,aswellascustomimagesasmapswiththeImageLayoutWidget.Thesemapsrenderseamlesslyontheappropriatenativemobilemap(AppleMapsoniOSandGoogleMapsonAndroid).•BothESRIandGoogleMapsdisplaygeospatialdataoverlaidonaninteractivemap.Userscanswipe,scroll,andzoomindirectlyonthemap,orevenfilterthedatashownbyselectingelementswithintheirmobileapp.Datacanbedisplayedusingapinmarker,adensitymap,orabubbletoprovidemultipletypesofanalysiswithineachmap.Inaddition,ESRImapscandisplaydatafromacustomgeographicalregion,suchasthecountiesofastateordistrictswithinacity.Theimagelayoutwidgetallowsappdeveloperstoincludevisualizationsrepresentativeofdifferentgeographicregionssuchascountries,states,andregions,orvisualizationsthatrepresentcustomspatialanalyseslikeastorelayout.

•SAPBOMobilesupportsgeoanalysisthroughSAPLumira,althoughmapinteractionsarerudimentary.•Itshowspointsofinterest(POI)asbubblesormarkers;userscanclickonaPOIforadditionalinformation.•SAPMobiledoesnothavemoreadvancedinteractivitysuchasusingamapasafilter,usinglassotoolstodrillintospecificareas,expandingorcollapsingmarkersasyouzoomin/out,etc.•SAPMobiledoesnotsupportGoogleMapsandonlyoffersESRIsupportthroughLumirafor4outof9basemaps.•Geomapsarenotsupportedoffline.

OfflineAccess Abilitytosupport

applicationsinofflinemoderegardlessofconnectivity.Thisincludesinteractivitywithdata,multimediacontent,andtransactionalworkflows.

•MicroStrategyMobileappscanbeconfiguredtoworkentirelyoffline.Thisincludessupportforanalytics,visualizations,multimedia,andtransactions.•MicroStrategyprovidesadvancedofflinefunctionality,including:promptpanelsthatdisplayvalidcachesformultiplepromptscenarios;visualcuessuchasanofflinemodeindicatorandshadingtoindicateavailability;aviewoftransactionqueues;andtheabilitytodeleteoredittransactionsbeforeaconnectionisreestablished.Inasituationwhereauserwantstoavoidusingdata,theusercanmanuallyswitchtoofflinemodeusingtheappsettings.•Whileusersareinofflinemode,mobileusagestatsarestillcapturedandsubmittedtotheserveroncetheuserreconnects.Additionally,data-at-restishighlysecured.Thestoreddataisencrypted;theappcanstillrequirecredentials,andtheofflinecachecanbesettoexpireatadesiredtime.

SAPsupportsofflinemobileconsumptionwithlimitationsonhowusersdownloadandinteractwithLumirastorieswhileoffline.•Furthermore,portraitmodeanddifferentcolorpalletsarenotsupported.SAPonlysupportstheLumiracolorpallet.•SAPlimitsaccesstocertaindatabase/bigdatasourcessuchHANAOnlineandHadoopwhenoffline.•AccessingLumirathroughSDKisnotsupported.•UserscannotrenderESRImapsoruseanimationforbubblemarkers.Userscannottakeadvantageoftrellisforallchartsorreferencelineswhenoffline.

MobileClientCachingforHighPerformance

Abilitytocachedataonthedevicetooptimizeappperformance.Deliversub-secondresponsetimesevenwhendealingwithlargevolumesofdata,numerousconcurrentusers,orslow,unreliableconnectivity.

•MicroStrategyoffersthreemaincachingstrategiesthatcustomerscanleveragewhenconfiguringtheirapps:automaticcaching(devicescheckfornewandupdatedcontentandsynccontentinthebackground),pre-cachingfolders(asetofobjectsarepre-cachedwhentheappstarts),andadaptivemobilecaching(theappprioritizesbackgroundcacheloadingbasedonwheretheuserisanddownloadscontenttheuserwilllikelywanttoseebeforetheytaponit).•MicroStrategyhasasophisticatedanalyticalenginewithinthemobileclient,sothemobileclientitselfcanperformcomputationsonlocallycacheddatawithouthavingtogobacktotheserver.Becausethecomputationscanbedonelocallyonthedevice,thisalsohelpstospeedappperformance.•Asa100%nativeapp,MicroStrategyusesOpenGLframeworksavailableonthemobileOSwhichhelptoachievemaximumappperformance.Allofthedrawings(renderings)ofvisualizationsleveragenativedevicedrawingcapabilitieswhichareoptimizedforhighperformance.

•TherearesomerudimentarycachingcapabilitiesfortheSAPMobileApp.Theappwillcachereportsduringanactivesession,butthecachewillbeclearedoncethesessionisover.Usershavetomanuallyaddreportstoa"myitems"pagetopertaintocertaincachingcapabilitieswhichpermanentlycachereportsonthedevice.•Cachingislimitedtostaticcontentinhyperlinks,dashboards,LumiraCloud,andServer.•Thereisnoevidenceofany"adaptive"cachingbasedonuserlocation.

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SAPBO

ScoreMSTRScore

PersonalizedAlertsviaPushNotifications

Abilitytosendalertstomobileusersintheformofpushnotifications.Thesenotificationsshouldbetriggeredbypresetthresholds,orbeavailableondemand.

•MicroStrategy’sscalablealertingengineprovidespersonalizedalertstoeveryuser.•Thealertingengineisbasedonarobustdistributionserverthatsupportsmonitoringmultipledatasources100sof1000softimeseveryminuteandcreatingpersonalizedalertsformobileuserswhenasetconditionhasbeenmet.•Thresholdscanbesetonanymetriconanyreport.•Alertsarehandledthroughthedevice’snativepushnotificationsysteminoneofthreeforms:abadge(agraphicassociatedwiththeapplication),ahomescreennotification(amessagewhichtheusercanviewandinteractwith),and/orasound.•Smartbadgescanshowmetricvaluesorthenumberofalerts.

•SAPlimitsitsabilitytosendpushnotificationstousersbyallowingthemtobeconfiguredonlyfordocumentupdates,inboxdocuments,andbroadcastmessages.•Furthermore,thresholdscannotbesetforanymetriconanyreport,prohibitingalertsonmetricsbasedonconditions.

InstantUpdatestoCustomAppswithNoRecompilation

Updateandpublishchangestocustomappswithouthavingtorecompileandredistribute.Changesaredistributedandavailabletouserswithoutrequiringanappupdate.

•MicroStrategyletsappdevelopersmakeupdatesandpublishchangestotheirmobileappswithouttheneedtorecompile(inXcodeforiOSandinAndroidDevelopmentStudioforAndroid)andredistributeapps.Anychangeinfunctionalityorconfigurationisinstantlyreflectedinthemobileappwithoutrequiringtheusertoupgradetheapponthemobiledevice.Thisflexibilityisverypowerfulwhenusersaretryingtooperateonanagiledevelopmentcycle,whereusersneedtoaccessthechangesinstantlywithouthavingtoconstantlyupgradetheirapp.•MicroStrategyalsoprovidesadrag-and-dropinterfacetomigrateappsfromdevelopment,totest,toproductionbyusingMicroStrategyObjectManager.

•SAPMobiledoesnotsupportinstantupdatestomobileapps.•Furthermore,usersneedtoconstantlyupgradetheirappstoviewrecentchangestotheirdata.

Customize/WhiteLabel

Abilitytorebrandthemobileappbyincludingcustomizedicons,aswellassplash,launch,andloginscreens.

•TheMobileSDKprovidesappdeveloperswithamultitudeofcustomizationoptions.Thisincludesacode-freeapproachtowhite-labelingandrebrandinganyMicroStrategyMobileapp.•Customizationincludeschangingicons,aswellassplash,launch,andloginscreens.Itenablesdeveloperstomatchcorporatebrandingandlook-and-feelstandards.

•AnSDKisavailableforbasicapprebrandingsuchaschangingthedefaulticonandappname,aswellascustomizingthelaunchscreen,homescreen,andgettingstartedguide.•ThereisnoSDKavailableforAndroidmobiledevelopment,limitingtheabilitytocustomize/reskinmobileapps.

NativeIntegrationwithEMMVendors

NativeSDKintegrationwithleadingEMMvendorsAirWatch,MobileIron,andBlackberryDynamics,andAppConfigcommunityguidelines.

•MicroStrategy'snativemobilesecurityfeaturesprovideextensivecapabilitiestoprotectsensitivecompanydata,butMicroStrategyprovidestheflexibilitytoleverageadditionalthird-partycapabilities,includingthoseprovidedbyEMMvendors.•MicroStrategyoffersnativeSDKintegrationoniOSwiththreeEMMproviders:MobileIron,BlackberryDynamics,andAirWatch.MicroStrategyoffersnativeSDKintegrationonAndroidwithAirWatch.•MicroStrategyMobilealsosupportsEMMcapabilitiesviaimplementationoftheAppConfigguidelines,nativelyonbothiOSandAndroid.

•SAPprovidesalimitedlevelofintegrationwithAirWatch.

•Mocanacanbeusedasanappwrappingtool,butSAPdoesnotprovidenativeintegration.

MobileAppUsageMonitoring

Abilitytocollectmobileusagestatisticsandpopulateadatabaseforanalysis.

•Mobileappclient-sidemonitoringcapturespersonalizedanalysiseverytimeausertapsonanappscreen.Statisticsaregatheredontimespentoneachappscreen,explorationpaths,GPSlocation,appusage,devicetype,operatingsystemversion,andcacheusage.•Withthisinformation,appdeveloperscantrackoverallappadoptionandgeo-locationofusage,performcohortanalysis,supportcontinuousdevelopmentcycles,analyzeappperformance,spotnetworkissues,andtrackadoptionratesofnewdevices,operatingsystems,andclients.Thesestatisticsarecriticaltodrivingappenhancementsandtohoningtheappexperience.•Mobileusagestatsarecapturedevenwhileauserisoffline.Oncetheuserreconnects,thestatsaresubmittedtotheserver.

•SAPBOMobiledoesnotprovideanextensivelevelofmobilestatisticscapturesuchasgeographic,userbehavior,operational.

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EmbeddedAnalytics

CreateCustomWebApplications

Theabilitytomodifyandextendexistingfunctionality,createacustomwebapplication,embedcontentinportals,orsimplychangethelookandfeelwithpersonalizedbrandingandlogosthroughapplicationprogramminginterfaces(APIs).

•Akeycomponentofanenterprise-classplatformistheabilitytomodifyandextendexistingfunctionalitytomeettheuniqueneedsofanorganization.Forbuildingcustomizedapplications,arobustBIplatformmustprovideaccesstoallofitsfunctionalitythroughAPIs.TheMicroStrategyBIplatformisamodern,sophisticatedservice-orientedarchitecturethatisdesignedforflexibilityandextensibilitysothatitcangrowwiththedemandsofenterpriseapplications.

•TheMicroStrategyWebSDKenablesdeveloperstobuildafull-fledgedwebapplicationorchangethelookandfeelofanexistingwebapplicationwithanintuitivecustomizationtool.TheWebCustomizationEditorisintegratedwiththemostwidelyusedJavaIDE,Eclipse.Withover5000classesexposedintheWebAPI,thisintegrationnotonlysimplifiesdevelopment,butalsoallowsdeveloperstowritetheircodewithoutmodifyinganysourcecodeorout-of-the-boxconfigurationfiles.Thisapproachishelpfulinmaintainingandupgradingcustomizations.

•TheWebSDKalsoallowsdeveloperstowritetheirownWebServicesthatencapsulateMicroStrategyfunctionalityandexposethisfunctionalitytothird-partyapplications.SincetheservicesusestandardprotocolssuchasHTTPorHTTPSandgeneratearesponseinstandardW3C-compliantformatssuchasXMLorJSON,anythird-partyapplication(webormobile)canconsumetheseservicesandembedMicroStrategyfunctionalityintotheirproduct.MicroStrategy'sservice-orientedarchitectureguaranteesefficiencyforeachserviceorcomponentwithnocoderedundancy.Thisarchitectureisinstarkcontrasttotheservice-orientedarchitecturesofotherBIvendors,whichareaproductofdisparate,separatelydevelopedarchitectures,inheritedfrommergers,andmashedtogether.

•Inaddition,MicroStrategyprovidesaplug-inarchitecturethatenablesdeveloperstoextendout-of-the-boxMicroStrategyWebcodewithstand-alonecustomizationswithouttheneedtochangethesourcecode,thus,makingupgradeswithoutrecodingpossible.MicroStrategysupportsthefollowinglanguagesforWebSDK:Java,XML/JSON,JavaScript,and.NET.

•SAPBusinessObjectsisacombinationofmultipletoolssuchasDashboardDesign,Lumira,CrystalReports,WebIntelligence,andmore.ThereareSDKsforeachofthetools,however,itisveryconfusingforcustomerstochoosewhichSDKtouseforwebcustomization.Also,theAPIsavailablearenotrobustenoughtocreateanenterprise-widewebapplicationorextend/modifyexistingfunctionalitytoanylevel.

CreateCustomMobileApplicationsiniOSandAndroid

Theabilitytocreatecustomizedmobileapplications,embedBIinthird-partyapps,orrebrandthemobileappbyincludingcustomizedicons,aswellassplash,launch,andloginscreens.

•TheMicroStrategyMobileAPIenablesmobileappdeveloperstocustomizeMicroStrategyMobileappsonAndroidandiOSmobiledevicesbychangingthelookandfeeloftheapp,ordevelopingnewMobileappsthatuseMicroStrategyBIcontent.MicroStrategyprovidesdifferentAPIsforAndroidandiOSdevices.TheflexibilityoftheMobileAPIsenabledeveloperstobuildcustommobileapplicationstoaccommodategrowingneedsoftheorganization.

•TheMobileSDKforiOSconsistsofXcodeprojectsthatallowdeveloperstocompileanddistributecustomMicroStrategyMobileapps.WithoneoftheXcodeprojects,userscanrebrandtheappbyaddingicons,splashscreens,andanappnamethroughsimpleconfigurationchanges.Inaddition,theMobileSDKforiOSenablesuserstoembedMicroStrategyinanexistingapplicationorbuildcustomwidgetsthatcanconsumeMicroStrategydata.

•TheMobileSDKforAndroidletsuserscustomizetheMicroStrategyMobileapplicationtomatchcorporatebrandingrequirements.Italsoallowsuserstopreconfiguretheapplicationtoallowmultipleinstancesoftheapplicationtoexistonasingledevice.

•MicroStrategysupportsthefollowingprogramminglanguagesforMobileSDK:iOS-ObjectiveC,Swift;Android–Java.

•AnSDKisonlyavailableforiOSdevicesforbasicappreskinningsuchaschangingthedefaulticonandappname,aswellascustomizingthelaunchscreen,homescreen,andgettingstartedguide.However,embeddingBusinessObjectscontentintoanexistingapporbuildingcustomwidgetstoconsumeBusinessObjectsdataisnotsupported.Inaddition,thereisnoSDKavailableforAndroid,soAndroidusersdonothavetheflexibilitytocustomizeorrebrand/reskintheirapps.

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SAPBO

ScoreMSTRScore

EmbedThird-PartyDataasDatasets

Theabilityforthird-partyapplicationstopushdatadirectlyintoaBIapplicationforuseindashboardsorreports.

•Organizationsarealwayslookingtoconnecttoavarietyofsourcesthatmaynotbenativelysupportedwiththeplatform.UsingthePushAPI,organizationscanpushexternaldatainJSONformatusingRESTAPIsintoin-memorycubesontheMicroStrategyIntelligenceServer,souserscanreadilyconsume,process,andanalyzethecorrespondingdata.•MicroStrategymakesitpossiblefororganizationstoleveragenewdataassetsbyenablingapplicationssuchasETLtoolsthatconnecttothesedatasourcesandmovedataintoMicroStrategy.•ThePushAPIenablesthird-partyvendorstogenerateMicroStrategydatasets,thus,unlockingnewend-userworkflowsandopportunitiesforpartnerintegrations.

•BusinessObjectsdoesnothaveamechanismforthird-partyapplicationstopushdataascubes.Thus,customerscanonlyusethelimiteddatasourcesthatarecertifiedbyBusinessObjects.Inordertouseanyotherdatasource,customerswouldhavetowaituntilit'sincludedasapartoftheplatform.

CreateCustomHTML5Visualizations

TheabilitytoembedorcreatecustomHTML5visualizationswithopensourcelibrariessuchasD3,thatcanbedeployedontopofdatasources.

•MicroStrategyintegrateswiththird-partyandopensourceJavaScriptvisualizations,souserscantellevenmorecompellingstorieswiththeirdata.•MicroStrategyprovidesAPIs,tools,samples,anddocumentationtohelpusersbuildcustomHTML5visualizationsusingopensourceandcommerciallibrarieslikeD3andGoogleCharts.•Userscanbuildoutsupportforfunctionalityincludingselectors,dropzones,colorpalettes,andthresholds.Itisalsopossibletotransformvisualizationsintotext-basednarrativesbyintegratingwithnativelanguagegeneration(NLG)platforms,suchasthoseofferedbyAutomatedInsightsandNarrativeScience.

•SAPLumiraoffersVisualizationExtensionsthatallowD3visualizationstobeembeddedindashboards.However,thisprocessinvolvessignificantcodinganddeveloperexperience.ItisnotassimpleasdownloadingaD3visualizationandimportingitintoadashboard.TherearealsonoAPIsforuserstocreatetheirowncustomvisualizationleveragingD3.Inaddition,supportforembeddingHTML5visualizationsisonlysupportedinSAPLumira,andnotintheotherdashboardtoolslikeDashboardDesign.

ExtractSubsetsofDataUsingRESTfulAPIs

Theabilityforcustomthird-partywebapplicationstousetheBIplatformasadatasourcetoextractsubsetsofdatafromareportorexistingcube.

•WithRESTfulAPIs,organizationscanuseMicroStrategyasadatasourcetoquicklyextractsubsetsofpre-processeddatainJSONformat.ThisaddressestheneedsoflargeenterprisesandOEMpartnersthatconsumedatathroughMicroStrategy'sgovernedandsecuredarchitectureviacustomizedbusinessapplications.

•Onlyreportspublishedasawebservicecanbeconsumedbyotherapplications.However,thereisnosupportforextractingasubsetofdatafromacubeorreporttobeusedasadatasetinacustomapplication.

CreateCustomDataConnectors

Theabilitytocreateacustomdatasourcethatuserscanconnecttoandleverageintheirreportsanddashboards.

•Withnewandupdateddatasourcesbeingpublishedbydatabasevendorsalmostweekly,organizationsneedfastaccesstoconnecttoandusethedatastoredinthesevariousdatalocations.•MicroStrategynativelysupports100softhemostpopulardatasourcesandcontinuestoenhanceconnectivitywitheachdatabaseupgrade.•MicroStrategyalsoallowsorganizationstobuildtheirownconnectorstocustomdataassetswiththeDataConnectorSDK.OrganizationscanleverageHTMLandJavaScripttobuildcustomconnectorsfortheMicroStrategyDataImportinterfaceandbuildtheirowncustomizedintegrationsforthesedatasourceswithinMicroStrategy,thus,providingusersaccesstoanydatasourcewithoutwaitingforthemtobecertifiedbytheplatform.

•ThiscapabilityisonlyavailableinSAPDesignStudio(dashboardinterface)throughtheirDataSourceSDK.However,thedatacannotbeconsumedbyfiltersorcrosstabcomponents,thus,limitingtheworkflowswherethedatacanbeleveraged.

MultitenancySupport

Theabilitytodeployasingleinstanceofasoftwareapplicationtoservemultiplecustomers,whereeachcustomeriscalledatenant.

•MultitenancyenablesanOEM’svariouscustomerstoexperiencecustomapplications,allbuiltonasinglearchitecture.Sharingresourcesresultsinlessadministrativeoverhead,reducedresourceconsumption,andlowoverallTCO.•MicroStrategysupportsaspectrumofmultitenantarchitecturesfromhighisolationtohighsharing.Inaddition,MicroStrategyallowsforpersonalizationinasharedprojectsuchascustombrandingandlogosforeachtenant,personalizedobjectnames,andinternationalizationcapabilities.

•SAPBOsupportsmultitenantdeploymentswhereatenanttemplatecanbedefinedtomanagetenantsinarepeatablemanner.Eachtenanttemplateconsistsofusergroups,folders,BIdocuments,universes,connections,andsecuritysettings.However,thereisnowaytocustomizeeachenvironmentwiththetenant'sbranding,logo,orpersonalizedschema.

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SAPBO

ScoreMSTRScore

EnterpriseCloud

SimplifiedEnterpriseDeployment

TheabilitytoeasilydeployanenterprisecloudenvironmentwithoutITsupport.

•MicroStrategyonAWSwillenablecustomerstodeployenterprisenetworksthatarefullyconfiguredandreadytouseinlessthan30minutes.Thissavesuserstimeandmoneybyeliminatingtheneedtodownload,install,andconfiguretheenvironmentsthemselves.Userscanchoosefromdifferentinstancetypesandsizesbasedoncostorusagerequirements.•Cloudenvironmentscanalsobedeployeddirectlyintoacustomer'sAWSaccountformaximumcontrol.•Userscanlaunch3differentenvironmenttypes,rangingfromanall-in-onesystemtoanenterprise-gradedistributedandredundantsystem.

•SAPBusinessObjectscannoteasilydeploytheirownenvironmentinthecloud.SAPwantstoomuchcontrolandrequiresTechnicalSupporttochangeanyconfigurationsorsettings.SAPBusinessObjectscloudversiondoesnotsupportthefullscopeoftheon-premisesfeaturesandcapabilitieslist.•SAPBusinessObjectsCloudisaseparateproductdespitethecommonname.OperationsbetweenSAPBusinessObjectsEnterpriseandSAPBusinessObjectsCloudislimited.•Whilethereissomeinteroperabilityondatasourceanddataaccesslevel,contentcreatedbyoneplatformcannotbepromotedtoorreusedbytheother.

GlobalAvailability

Theabilitytodeployenvironmentsglobally.Globaloptionsmakeiteasyforcustomerstodeploytheirenvironmentsclosertohomesotheycanmeetperformance,compliance,anddatarequirements.

•MicroStrategyCloudcandeploydistributedandredundantsystemsinover42AWSAvailabilityZonesin16geographicregionsaroundtheworld.ThisincludescountriesacrossNorthAmerica,SouthAmerica,Asia,Europe,andAustralia.ThisenablesorganizationstodeployMicroStrategyclosertoitsusers.Thisdecreaseslatencyandenablesfasterresponsetimes.Byhavingdatacentersclosertohome,italsoallowsthedataenterstocomplywithlocallawsandregulations.

RegionandNumberofAvailabilityZones

•AWSGovCloud(2)

•USWestOregon(3),NorthernCalifornia(3)

•USEastNorthernVirginia(5),Ohio(3)

•CanadaCentral(2)

•SouthAmericaSãoPaulo(3)

•EuropeIreland(3),Frankfurt(2),London(2)

•AsiaPacificSingapore(2),Sydney(3),Tokyo(3),Seoul(2),Mumbai(2)

•ChinaBeijing(2)

•NewRegions(comingsoon)ParisNingxia

•SAPBOClouddatacentersarelimitedtoSterling,VA,SydneyAustraliaandSt.LeonRot/Walldorf,Germany.Thiscausesadditionalworkandpainforcustomersoutsidetheseregionsbecauseitincreaseslatency.Securityandcompliancelawswillalsobedifferent.

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SAPBO

ScoreMSTRScore

APIEnabledOperations

JavaScriptframeworksthatprovideanumberofAPIstohelpcustomersbuildapplications.

•TheMicroStrategyCloudAPIgivescustomersunlimitedflexibilitytocreatetheirowncustomworkflows.Customershavetheabilitytobuildpersonalizeduserinterfacesfordeployingandmanagingtheircloudenvironments.ThisempowersdeveloperstoautomatetheirMicroStrategyCloudcapabilities.•ThroughAPIs,itispossibletolaunch1000MicroStrategyinstanceswithasinglelineofcode,resizethemtoanysize,andthenterminatethemoncedone.WithoutAPIs,thiswouldbeamanualprocess.It’seasytointegratewithotherautomationtoolsandtheAPIworkswithanyprogramminglanguage.

CloudSpecificAPIswesupport:•Retrieveorsearchforenvironments•Createnewenvironments•GetEnvironmentContactDetailsList•ResendEmailtotheownersoftheenvironments•Restartenvironment/s•Startenvironment/s•GetEnvironmentStates•Stopenvironment/s•Terminateenvironments•FindenvironmentdetailsbyenvironmentID•UpdateEnvironmentContactDetails•Updateexpirationdateforenvironment•FindalltheinstancesinanenvironmentbyenvironmentID•FindalltheinstancesstateinanenvironmentbyenvironmentID•RestartInstance•StartInstance•StopInstance•Findschedulesbyenvironmentid•Createscheduleforenvironment•Inactivatetheselectedschedulebyscheduleidandenvironmentid•Findschedulebyscheduleidandenvironmentid•Updatescheduleforenvironment•Resizeallserverinstanceorselectedserverinstanceofanenvironment•Createnewenvironments

SAPBusinessObjectsusersareonlyabletoconsumeAPIsthroughtheSAPAPImanagementwithaminimum12-monthsubscription.TheSAPAPIManagementsolutionrunsthroughSAPdatacentersinGermany.Thismaynotsuitableforcustomerswhodonotwanttheirdatatransmittingthroughothercountries.

DisasterRecoveryandFailover

Clusteredserversthatrestorebackupsafterfailuresonoworkortimeislost.

•MicroStrategyCloudclustersenterprisedeploymentswithmultiplenodes,andgivesorganizationstheflexibilitytoaddadditionalnodes.•Clusterednodesprovideloadbalancing,highavailability,failover,andredundancy.Eachnodesynchronizesmetadatainformation,historylists,andreportcaches.Incaseofdisasterorfailure,MicroStrategybackupsarestoredredundantlyacrossmultipleavailabilityzonesandcanbeaccessedandrestoredinanalternateavailabilityzone.ThisaffordszerodowntimeanduserscanalwaysaccesstheirMicroStrategyenvironment.

•DisasterrecoveryisamanualprocessanditmustbeconfiguredbySAPadministratorsorpartners.ThismaycausedelaysduetoadditionalbackandforthwithSAPadministratorsoradditionalcostswithpartners.

CentralizedAdministration

Asingleinterfacethatprovidesalltheadministrationtoolstomanageandmonitoranenterprisecloudenvironment.

•MicroStrategyallowsthecustomertostart,stop,andrestartanAWSenvironmentwhileretainingitscontents.Customerscantakeadvantageofstoppingtheirenvironmentstosaveoncosts,especiallyduringnon-peakhours.•ThenewEnvironmentManagertoolallowsuserstoscheduletheseroutinetaskstooccuratspecificdatesandtimes.•ForPOCordevelopmentpurposes,anadministratorcanstopthesemachinesduringnon-peakhourstoreducecosts.•Customersonlypayforwhattheyuse.

•SAPismanagedeitherbythecustomerorthroughprofessionalservices.Theschedulingofroutineadministrativetasksisnotsupportedandcloudenvironmentsmustbestartedandstoppedmanually.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotSAPBO

SAPBO

ScoreMSTRScore

AutoScaling Theabilitytoresizecloudenvironmentsbasedontheconditionsthecustomerdefines.

•MicroStrategyCloudcustomershavetheabilitytoscaletheirenvironmentupordownwithover6differentinstancesizeoptionsfromAWSrangingfrom4vCPUand15.25GiBto64vCPUand488GiBofmemory.•Environmentscanscaleon-demandorschedulebasedonusagepatterns,applicationusagepatterns,anddatasize.Customerscanaddnewusersatanytimeanddeploymultipleenvironmentsandprojectsastheyseefit.•Customerspayforwhattheyuseaccordingtolengthoftime.

•SAPimplementationscannotbeautomaticallyscaledupordown.Thisisamanualprocesswhichrequiresanengineer'stime.ITwillneedtobeinvolvedifascriptisnecessarytoautomatetheprocess.Customersmaychoosetogothroughpartnerstoresizetheirenvironmentsaswellbutitwillbecostly.

•SAPisunabletocluster8nodes.Largeenterpriseorganizationsmayneedtoclusterupto8nodestosupporthundredsofusersandpetabytesofdata.

SeamlessUpgrades

Upgradetheplatformandcorrespondingserverswithoutanydowntimeoradditionalwork.

BymovingtotheMicroStrategyCloud,customerscanensurethattheyhavethelatestplatformandversionrelease,allowingthemtotakeadvantageofthelatestplatformsecurityandfeatureenhancements.WiththenewCloudEnvironmentManager,customerscanscheduleupgradesduringnon-peakhourstoguaranteeseamlessupgradeswithzerodowntime.Testingandhealthchecksareautomaticallyperformedtohelpensureasuccessfulupgrade.

SAPdoesnotsupportautomatedupgradesatthistime.Usersmustmanuallyinstallandconfigurethenewversionoftheplatform.ThisispronetocausingerrorsandwillrequireexpertisefromITforupgrades.

HighPerformanceandReliability

Maintainhighperformanceandreliabilitywithoutsacrificinguserexperienceorsecurity.

•EachMicroStrategydeploymentisinasingle-tenant,privatecloud.Thisallowsorganizationstocustomizethesoftwaretomeettheirneeds.Queriesrunbycustomerswillnotaffectothers.Eachinstanceisisolatedfromothersformaximumprivacy.

•TheMicroStrategyCloudoperationsteamhasthecloudexpertsandsupporttohelpensurehighperformanceandreliability.WearebackednotonlybyAWS’sworld-classinfrastructure,butalsoAWSexpertswhohelpeddesignandautomateourclouddeployment.OurCloudenvironmentwasbuiltwiththelatestAWStechnologyandaccordingtoAWS’sbestpractices.Ourteamproactivelypatchesinfrastructure,operatingsystems,andapplicationstooptimizeperformancewhiledeterringsecuritythreats.Wehaveprocessesinplacesothatsystemsaremonitored,includingtheanalyticsandmobilityservers.

•MicroStrategyallowsorganizationstoclusterupto8servernodes.Beyondbeingabletofurtherscaleinvolumeofanalyticscontent,thiswillimproveoverallSLAsbyreorganizinglargeclustersforhigheravailabilityandfasterservicerecovery,reduceTCObyconsolidationofmultipleenvironments,andremovefrictiontodeploynewapplicationsandincreaseusercapacity.

•SAPBusinessObjectsdoesnotsupporthighperformanceandreliabilityformultitenantenvironments.Asaresult,customerqueriesmayimpactperformanceforothercustomers.Customerscanoptforsingletenant,butitmustberequestedsinceitisnotanautomaticconfiguration.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotSAPBO

SAPBO

ScoreMSTRScore

DataConnectivityandMigration

Servicesforcustomerslookingtomovetheirdataintothecloudorconnecttheiron-premdatatotheircloudenvironment.

•MicroStrategyprovidesdataconnectivityanddatawarehousesolutionstomeetcustomerneeds.Customersmaychoosetomigratetheirdataintothecloud.WeofferoptionstomigrateintoAmazonRedshift,SQLServerEnterprise,SQLServerStandard,MySQL,orAuroraDWHplatforms.Whencustomerschoosethisoption,MicroStrategybuildsthechosenDWHwithinthesameVPCastherestoftheBIcloudenvironment.MicroStrategyworkswithcustomerstoselectthecorrectsize(CPU/RAM)DWHmachinethatmeetstheirneeds.ETLoptionsarealsoavailable.

•Ifacustomerchoosestomaintaintheirdatabaseon-premorinanotherclouddatasource,atypicalimplementationinvolvesestablishingaVPNconnectionbetweentheMicroStrategyCloudanditsdatabaseordata.Theperformanceofthisarchitecturecanvarybasedonavarietyoffactors,includingthephysicaldistancebetweentheMicroStrategyClouddatacenterandthecustomerdatasource,thelatencyofthedataconnection,thebandwidthoftheconnection,theamountofusage,itsqueryintensiveness,thequery-responselatencyofthecustomerdatasource,andothervariables.

•SAPBusinessObjects'clouddoesnotconnecttomostdatasources.Theyareonlyabletoconnecttoahandfulofclouddatasources,andtheyarelimitedtojustSAPon-premisesdatasources.Eventhen,usersmustpurchaseSAPHANAtogeteverythingconnected.MostcustomersutilizeotherdatasourcesoutsideofSAP,soifacustomerisnotalreadyusingSAPproducts,thenthisproductwillcostmorebecauseitwillbenecessarytopurchaseadditionalSAPproducts.

DataSecurity Securitytoprotectcustomerdata24/7/365.

•MicroStrategyCloudsecuritymeetsorexceedsindustrystandardsandbestpractices.MicroStrategyimplementsstrongcontrolpracticestoeffectivelymaintainthesecurityandavailabilityoftheMicroStrategyCloudandassociateddata.Wehelpensurethatyourdataissecureatnetworkandapplicationlevelsfromanyattacks.WefollowthelatestindustrystandardsonmanycompliancesandcertificationssuchasSOCI&II,HIPAA,PCI,andPrivacyShield.

•SAPBOCloudprovidesseveraluserrolesecurityoptionsthatcanbeappliedtomodelsanddimensions.•FormodelsbasedonHANAviews,theanalyticprivilegesimportedfromHANAcanbegrantedorrevokedforeachuserrole.•Inaddition,versionsecuritycanbeappliedtoamodelthusrestrictingreadandwriteaccesstopublicversions.•Adminscancreateandmanageusersorteams,i.e.groupsofusers,orimportthemfromanactivedirectoryorfile.

EnterpriseIoT

DigitalBadge Useasingledigitalidentifiertotrack,report,andmanagealluserinteractionswithenterpriseassets.Thebadgeverifiesidentitiespriortograntingaccesstoenterpriseassets.

•MicroStrategy,viaUsher,deliverssmartphone-baseddigitalbadgesthatprovideseamlessaccesstophysicalandlogicalassetsacrosstheenterprise.•Digitalbadgesreplacephysicalbadges,keyfobs,passwords,andotheridentifierswithdigitalcredentialsdeliveredviaamobileapp.Badgesarebrandedbytheissuingorganizationandaredynamicallyandsecurelylinkedtoanindividuals'privilegesandaccessrights.•Badgescanberemotelyissuedandrevokednearlyinstantaneously.Theyareprovisionedviasecure,out-of-bandmeans,andtheirusecanbegatedbybiometric,geographical,ortemporalconstraints.•Thedigitalbadgeprovidesauniqueidentifierthatcanbeusedbyanysinglebadgetovalidatetheidentityofanyotherbadge.Italsoprovidesone-timepasscodesforasecondfactorofauthentication.

•DigitalbadgesarenotprovidedinBusinessObjects.MicroStrategyistheonlyBIplatformthatofferspassword-freeloginviaamobileapp.

PhysicalAccess

Controlandmanageaccesstoanyentrywayacrossanenterpriseusingadigitalbadgetoenhanceorreplaceexistingaccesscardsforemployees,contractors,andvisitors.

•MicroStrategyprovidessmartphone-basedphysicalaccessfunctionalitypre-integratedwithleadingPACSvendors.Usherworkstoconsolidatemultiplephysicalaccesscontrolsystemsthroughoutanenterprise.•WithanOpenAPImodel,MicroStrategycanintegratewithpartnerphysicalaccesscontrolsystems,buildingautomationsystems,manufacturingsystems,InternetofThings(IoT)grids,andnetworksandmanagementsystemstodelivermoreadvancedfunctionalityandimplementationoptionstocustomers.

•Physicalaccessisnotsupported.SAPBOdoesnotsupportOTBintegrationwithleadingPACSvendorsonmobiledevices.SAP'sIoTproductsalsodonotprovidethisfunctionality.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotSAPBO

SAPBO

ScoreMSTRScore

LogicalAccess

AccessalltypesofdigitalassetsinanorganizationincludingBIapplications,webapplications,VPNs,andworkstationsfromasinglepoint.

•MicroStrategyprovidessecuredigitalidentitythatallowsuserstoaccessnearlyanysysteminanenterprise(devices,applications,andVPNs)fromasinglepoint.InordertobothprotectthecurrentITinvestmentsofcorporationsaswellasenablefutureinvestments,logicalaccesswithMicroStrategyiscompatiblewithbothindustry-standardprotocolslikeSAMLandRADIUSaswellasemergingstandardssuchasOpenIDConnect.

•SAPBOdoesnotofferlogicalaccesstodigitalsystemsotherthanitsownBIsuite.BusinessObjectscanbeconfiguredtouseSAML(securityassertionmarkuplanguage)orKerberosforpassword-freelogins/singlesign-on,butthisrequiresathird-partyauthenticationsolution.

BluetoothSensing

Enablecontextualinteractions,security,andseamlessuserexperiencesviaBluetoothdeliveringreal-timelocationalawarenessofenterpriseassets.

•IntheMicroStrategyplatform,Usher’sBluetooth(BLE4.0)integrationenablesreal-timemicro-locationalawarenessofenterpriseassetsaswellastouch-freephysicalandlogicalaccess.•Thisallowsthousandsofuserstoprojecttheiridentityandmoveaboutacorporateenvironmentaccessingdoorwaysandsystemssecurelywithdrasticallydecreasedamountsoffriction.TheBluetoothsensingcapabilitycanalsobeconfiguredtologproximityataparticularplaceandtime.

•BusinessObjectsdoesnotintegratenativelywithBluetooth.IntheEIoTcontext,acustomerwouldneedtomakeaninvestmentinSAP'sLeonardoIoTplatformtoacquireBluetoothcapabilities.

BarcodeScanner

TrackenterpriseassetsbyscanningbarcodesorQRcodeswheneverauserinteractswiththem.Thisabilitysetsthefoundationforseamlessrepair,maintenance,andinventorymanagementofenterpriseassets.

•TheintegratedbarcodescannerinMicroStrategybadgescanscanvirtuallyanykindofQRorbarcodetag,securelyloggingalinkagebetweenanemployeeandaproduct,machine,oranyvaluableenterpriseasset.•ThiscapabilityallowsthetrackingofofflineassetsusinglabelsandtagswithbarorQRcodesandcanimproveprocessauditingandenforcementforcustomerservice,maintenance,andmore.Scanningbarcodeshelpstakedatafrommultiplecomponentsandsystemsandcombinethemtoimprovethepredictabilityofperformanceissuesthatariseinday-to-daybusinessoperations.

•TrackingassetswithbarcodescannersisnotsupportedinBO.ThisisinpartduetoBusinessObjectsnotprovidingadigitalbadgeforuseininteractingwiththeEnterpriseInternetofThings.

Communication&Collaboration

Empowermanagementanddecision-makingtobemoretimely,informed,andcollaborativethroughdirect,in-app2-waymessagingbasedonlocationandsystemsaccess.

•TheUsherout-of-the-boxproductivityapplicationallowsmanagerstoquicklyidentify,verify,coordinate,andcommunicatewithotherusers–eitherin-personorbyremotelocation.•UsershavethecapabilitytoexchangemessagesfromanyclientinterfaceviatheIdentityserverastheintermediary.Thisfeaturesupportsanumberofusecasesincludingemployeesafety,support,andcoordination,particularlyforfieldworkforcesorduringspecialevents.

•ForSAPBO,thisisnotofferedoutsideofannotationsandcollaborationfordashboardsinitsBIinterfaces.SinceSAPBOdoesnotprovideadigitaltwinthatiscarriedbyuserswiththeminamobileform-factoratalltimes,itfurtherlacksaconvenientmeansofreachingusersinatimelyfashion.Additionally,thismeansthereismuchlesscontextualinformationavailableaboutusersinanygivenpointintimetoinfluencethedirectionofcommuniques.

Real-timeTelemetry

Generateconsumablereal-timeintelligenceviadigitalidentityinteractionswithalltypesofenterpriseassets(physicalandlogical)andconstituents.

•WithMicroStrategyUsherbadges,userpresenceandactionscreatereal-timetelemetryviaanApacheKafkaCluster–anopen-sourceprogramdeliveringadistributed,partitioned,andreplicatedcommitlogservicesupportingreal-timedataprocessingandbigdatavolumes.Thistelemetrydataisarichandunderutilizedsourceofinformationthatisthekeytounlockingasmarter,moreproductiveworkforce.Toexpeditevaluecreation,MicroStrategyhelpsorganizationsefficientlycreateandharnessmassiveamountsoftimelyinformationarrivingfromEIoTdevices.

•Real-timestreamingindashboardsissupportedwiththeSAPEventStreamProcessor,SAPHANASmartDataStreaming,andSAPDesignStudio1.4.Nonetheless,BusinessObjects'lackofadigitalbadgepreventsitfromgeneratingcomprehensive,real-timetelemetrystemmingfromtheinteractionsbetweenenterpriseassetsandconstituents.ToaccomplishsomeofthiswithSAP,customerspurchaselicensesandserversforaseparateproduct(LeonardoIoT)thatisnotfullyintegratedwithBusinessObjects.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotSAPBO

SAPBO

ScoreMSTRScore

OTBReportingModule

Deployreportingbasedontelemetry,pullingdatafromallassetsandaccesspointstodeliverinsightintooperationsandcomplianceinaunified,“singlesourceoftruth”dashboard.Reportsshouldbecustomizablewiththeabilitytoblenddatafromotherenterpriserepositories.

•UsherAnalyticsisaMicroStrategyprojectincludedout-of-the-boxwithabadgeimplementation.MicroStrategytakescareoftheETLprocessessoaccessandauthorizationdatageneratedontheback-endisautomaticallyloadedintoadatawarehouseandleveragedbyapre-builtdataschema.Thisprojectincludesmultipledashboardsandamobileapplicationforvisibilityintointeractionsbetweenenterpriseconstituentsandassets.

•OTBreportingforanaccess-centricEIoTimplementationisnotsupportedbySAPBO.AlthoughBusinessObjectscanintegratewithSAPLeonardoBridgetopullinsensordata,forBusinessObjectstodeliverdashboardsthatshowaconvergedlogofphysicalandlogicaltransactionsbyeachuserinanenterprise,asignificantamountoflabor(connecting,ETL-ing,architecting,dashboarding)wouldneedtooccur.

IntegrationwithDirectoryServices

Synchronizetodirectoryservicesastheauthoritativesourceforemployeerecordsandattributes.Supporttheenforcementofdirectoryprovisioningforauthorization(privileges,entitlements,andrestrictions).

•WithintheMicroStrategyplatform,UsherNetworkManagerhaspre-builtdirectoryintegrationswithMicrosoftActiveDirectory,AWSDirectoryServices,andOktaUniversalDirectory.UsherisalsocompatiblewiththeOpenLDAPstandard.ThisallowsMicroStrategytoquicklyissuestandardizedcredentialstoallusers,eveninorganizationswhichutilizemultipleidentityrepositories-orevenmanuallyaddtemporaryuserswhodonotexistinanyrepository.

•SAPBOleveragesActiveDirectorytoassignuserprivileges.However,itintegratesnativelywithfewerthird-partyidentityrepositoriescomparedtoMicroStrategy.

IdentityServer Manageanetworkofusersbyconfiguringrelationshipsthatprompt,enable,orsecureinteractionsamongemployeesandassetswithinthenetwork.IdentityServersenableadministratorstocreate,configure,distribute,revoke,andmanagedigitalidentitieswithuserbadges.

•TheMicroStrategyUsheridentityserver,whichassignsandissuesdigitaltwinstousersintheformofbadges,isFIDOAlliance-certifiedonaUAFprotocolfordeliveringpassword-freeauthenticationbasedonpublickeycryptography.Itisstronglyresistanttophishingandcanmakeuseraccesssubjecttogeographicandtemporalconstraints.

TheUsherserverarchitectureisbuilttoensurethatonlyauthorizedbadgeuserscommunicatewiththeidentityserver,andonlyfromauthorizeddevices.TheUsherserverhasthesoleauthoritytoconvertamobiledeviceintoanauthorizeddevicethroughaprocessthathelpsensurethatroguedevicesorapplicationswillnotbeabletocommunicatewiththeidentityserver.Theidentityserverprovidessupportforencryptionofdataatrestandintransit,encryptionkeymanagement,andtransactionloggingtiedtoanindividualuser’sidentity.

•SAPBOdoesnotprovideOTBsupportforidentityservers.UserandassetadministrationinBusinessObjectsislimitedtocontrollingBIapplicationsandenvironments.AsitpertainstotheEIoT,SAPhasaseparateoffering(Leonardo)whichallowsfortheprovisioningandconfigurationofrelationshipsbetweenconnectedsensorsanddevices(thoughthesearegenerallynotusedasidentityextensionsforemployees).

EnterprisePartner

100%FocusonEnterpriseAnalytics

Corebusinessisexclusivelyfocusedonenterpriseanalytics.

•MicroStrategyisdedicatedtoasinglebusinessline,exclusivelyfocusedonenterpriseanalyticsandmobilitysoftware.•MicroStrategy’smissionistoprovideenterprisecustomerswithaworld-classsoftwareplatformandexpertservicessotheycandeployuniqueintelligenceapplications.

•SAPisaconglomeratewith4distinctoperatingsegments,noneofwhichfocusonanalytics.•SAPoffersproductsinmorethan10differentcategoriesthatrangefrominvoiceprocessingtoPOSsoftware.Oneoftheseproductcategoriesis“analytics,”whichincludesBusinessObjects(acquiredbySAPin2008)amongmorethan15producttypes.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotSAPBO

SAPBO

ScoreMSTRScore

PlatformCohesion

Cohesionisanimportantconceptinsoftwaredesignbecauseitreducescomplexity,enhancessystemmaintainabilityandincreasesreusability,whichtogetherpromoteperformance,scalabilityandelegance.

•MicroStrategy10hasaunifiedplatformarchitectureuniquelysuitedtodeliverhigh-performanceapplicationsthatarehighlyreusableandsecure,andcanmeetthebusinessintelligencedemandsofvarioususersandorganizations.•Sinceitsinception,MicroStrategyhasbeendevelopingitsplatformtechnology100%organically.

•BusinessObjectsistheresultofeffortstomelddisparatetechnologies.•SAPacquiredBusinessObjectsin2008tointegrateBIcapabilitiesmoredeeplyintheotherapplicationsitoffered.•BusinessObjectsitselfrepresentstheamalgamationofnumerousotherthird-partytechnologiesthatwereacquiredbyBusinessObjectsovermanyyears,includingCrystalDecisionsin2003.•BusinessObjectsmustcompeteforattentionandfundingwithintheSAPconglomerate.

VisionaryCEO

CEOanticipatesanddrivestechnologytrendsintheenterpriseanalyticsindustry.

•MicroStrategy’sCEO,MichaelSaylor,hasanticipatedtechnologytrendssuchasmobiletechnology’stransformationofbusinessoperations,andledthecompanythroughmultiplewavesofinnovationsuchasclient-server,web,mobile,cloudandenterpriseinternetofthings.•Mr.SaylorisalsotheauthorofTheNewYorkTime’sbest-sellingbook,“TheMobileWave.”

•TheattentionofSAP’sCEOisdividedamong11productcategories,onlyoneofwhichisanalytics.It’sunclearwhattheCEO’svisionisforBusinessObjects.

CEOEngagementwithCustomers

CEOengagesdirectlyandsubstantiallywithcustomersaroundtheworld.

•MicroStrategy’sCEOdirectlyengageswithcustomersaroundtheworldbypersonallyparticipatinginamajorityofthe100+SymposiumeventsthatMicroStrategyholdsperyearin35differentcountries,inadditiontoothercustomermeetingsandeventsonaregularbasis.

•BusinessObjectsisasmallportionofSAP’sconglomeratebusiness.GiventhelargenumberofSAPproductsolutions,itsCEOcan’tbefocusedonengagementwithenterpriseanalyticscustomers.

TenuredExecutiveTeam

Executiveteamhasextensiveexperienceinenterpriseanalyticsandmobility.

•MicroStrategy’sCEOandCTOcollectivelyhaveover50yearsofexperienceinenterpriseanalyticsandmobility.•Additionally,MicroStrategy’sCEOhassciencedegreesfromMITandmorethan50patentstohisname,andhasbeenthedrivingforcebehindMicroStrategy’stechnologysinceitsinception.

•Enterpriseanalyticsisn’tthecorebackgroundofanymemberonSAP’sseniorexecutiveteam.

ShareholderAlignment

Principalshareholderandmanagementinterestsarealignedwiththecompany’slong-termsuccess.

•Mr.Saylor,thecompany’sChairmanoftheBoard,President&CEO,foundedMicroStrategyin1989andhasbeenthecompany’scontrollingshareholdersinceitsinception.Accordingly,shareholderandmanagementinterestsarefullyalignedinpursuingMicroStrategy’svisionandlong-termsuccess.

•SAP’sstockownershipisdispersed.•SAP’smanagementholdsonlyasmallpercentageofthetotalownershipinterestinthecompany.

PubliclyTradedCompany

Withgreatertransparency,stabilityandaccesstofunding,apubliclytradedcompanygenerallyhasastrongermanagementteam,instillsgreaterconfidenceincustomersandhasmorefinanciallevers.

•Havinggonepublic18yearsago,MicroStrategyisamaturepubliclytradedcompany.

•SAPisapubliclytradedcompany,butBusinessObjects’sfinancialperformanceisunknownbecauseit’ssuchasmallportionofSAP’soverallbusinessandSAPdoesn’tseparatelyreportonit.ThismakesitmoredifficulttopredictSAP’splansforBusinessObjectsandcreatessignificantuncertaintyforcustomers.

StrongFinancials

Aprofitableorganizationwithastrongbalancesheetcanbetterwithstandmarketvolatilityandfluctuations.

•MicroStrategyhasbeenprofitableoverthelast13years,withcombinednetincomeof$197millionoverthelast2fiscalyearsandanoperatingmarginof21%for2016.•Inaddition,MicroStrategy’sbalancesheetisstrongwithzerodebt.

•SAPisaconglomerate,andthefinancialperformanceofBusinessObjectsisunclear.

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TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNotSAPBO

SAPBO

ScoreMSTRScore

WorldwideSalesPresence

Companyhastheabilitytodirectlyengagewithorganizationsaroundtheworld.

•MicroStrategyhasofficesin26countriesacrosseverymajorregionoftheworld.

•WhileSAPhasofficesinanumberofcountries,SAPisaconglomeratebusiness,andtheextenttowhichthoseofficessupportenterpriseanalyticssalesandcustomersisunclear.

WorldwideServicesPresence

Companyhastheabilitytoprovidesupportandservicestocustomersaroundtheworld.

•MicroStrategyhasofficesin26countriesacrosseverymajorregionoftheworld.

•WhileSAPhasofficesinanumberofcountries,SAPisaconglomeratebusiness,andtheextenttowhichthoseofficesprovideenterpriseanalyticsservicesisunclear.

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CriticalCapabilitiesfortheEnterprisewithNewData OverviewOverview -vsPowerBI -

CriticalCapabilities-MicrosoftPowerBIScoresTechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

1ObjectOriented

Reusability

Self-ServiceData

DiscoveryTransactionalWorkflows

CreateCustomWebApplications

SimplifiedEnterpriseDeployment

DigitalBadge100%Focus

onEnterpriseAnalytics

2 DataGovernance

OptimizedData

ConnectivityEmbeddedMultimedia

CreateCustomMobile

ApplicationsiniOSandAndroid

GlobalAvailability

PhysicalAccess

PlatformCohesion

3 UserSecurity

DataPreparation

andBlending

GeospatialAnalysis

EmbedThird-PartyDataas

DatasetsAPIEnabledOperations LogicalAccess Visionary

CEO

4 Scalability EnterpriseReports OfflineAccess

CreateCustomHTML5

Visualizations

DisasterRecoveryand

FailoverBluetoothSensing

CEOEngagement

withCustomers

5 PerformanceDashboards

anddocuments

MobileClientCachingfor

HighPerformance

ExtractSubsetsofDataUsing

RESTfulAPIs

CentralizedAdministration

BarcodeScanner

TenuredExecutiveTeam

6 Automation MobileAnalytics

PersonalizedAlertsviaPush

Notifications

CreateCustomDataConnectors

AutoScaling Communication&Collaboration

ShareholderAlignment

7 Monitoring RealTimeAnalytics

InstantUpdatesto

CustomAppswithNo

Recompilation

MultitenancySupport

SeamlessUpgrades

Real-timeTelemetry

PubliclyTraded

Company

8 Deployment

PredictiveAnalytics

andMachineLearning

Customize/WhiteLabel

HighPerformanceandReliability

OTBReportingModule

StrongFinancials

9 HighAvailability

BigDataAnalytics

NativeIntegrationwithEMMVendors

Data

ConnectivityandMigration

IntegrationwithDirectoryServices

WorldwideSales

Presence

10 In-memoryArchitecture

AutomatedDistributionandAlerting

MobileAppUsage

Monitoring DataSecurity IdentityServer

WorldwideServicesPresence

TechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

119 / 167

CriticalCapabilitiesfortheEnterprisewithNewData CriticalCapabilities-MicrosoftPow…Overview -vsPowerBI -

TechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

1ObjectOrientedReusability

Self-ServiceData

DiscoveryTransactionalWorkflows

CreateCustomWebApplications

SimplifiedEnterpriseDeployment

DigitalBadge100%Focus

onEnterpriseAnalytics

2 DataGovernance

OptimizedData

ConnectivityEmbeddedMultimedia

CreateCustomMobile

ApplicationsiniOSandAndroid

GlobalAvailability

PhysicalAccess

PlatformCohesion

3 UserSecurity

DataPreparation

andBlending

GeospatialAnalysis

EmbedThird-PartyDataasDatasets

APIEnabledOperations LogicalAccess Visionary

CEO

4 Scalability EnterpriseReports OfflineAccess

CreateCustomHTML5

Visualizations

DisasterRecoveryandFailover

BluetoothSensing

CEOEngagement

withCustomers

5 PerformanceDashboards

anddocuments

MobileClientCachingforHigh

Performance

ExtractSubsetsofDataUsingRESTfulAPIs

CentralizedAdministration

BarcodeScanner

TenuredExecutiveTeam

6 Automation MobileAnalytics

PersonalizedAlertsviaPush

Notifications

CreateCustomDataConnectors

AutoScaling Communication&Collaboration

ShareholderAlignment

7 Monitoring RealTimeAnalytics

InstantUpdatestoCustomAppswithNo

Recompilation

MultitenancySupport

SeamlessUpgrades

Real-timeTelemetry

PubliclyTradedCompany

8 Deployment

PredictiveAnalyticsand

MachineLearning

Customize/WhiteLabel

HighPerformanceandReliability

OTBReportingModule

StrongFinancials

9 HighAvailability

BigDataAnalytics

NativeIntegrationwithEMMVendors

Data

ConnectivityandMigration

IntegrationwithDirectoryServices

WorldwideSales

Presence

10 In-memoryArchitecture

AutomatedDistributionandAlerting

MobileAppUsage

Monitoring DataSecurity IdentityServer

WorldwideServicesPresence

TechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

PowerBIScore

CriticalCapability

120 / 167

CriticalCapabilitiesfortheEnterprisewithNewData CriticalCapabilities-MicrosoftPow…Overview -vsPowerBI -

EnterprisePartner

CriticalCapability

PowerBIScore

100%Focuson

EnterpriseAnalytics

PlatformCohesion

VisionaryCEO

CEOEngagement

withCustomers

TenuredExecutiveTeam

ShareholderAlignment

PubliclyTraded

Company

StrongFinancials

WorldwideSales

Presence

WorldwideServicesPresence

TechnicalSolution

Index

1

2

3

4

5

6

7

8

9

10

EnterprisePartner

PowerBIScore

TechnicalSolution

Index

121 / 167

CriticalCapabilitiesfortheEnterprisewithNewData OverviewDetailsbyCapability -vsPowerBI -

WhyNotMicrosoftPowerBITechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

EnterprisePlatform

ObjectOrientedReusability

Anobject-orientedarchitecturecatalogseveryaspectofthebusiness.Dataassets,KPIs,dimensions,users,reports,anddashboardsareallstoredinacentrallocationasuniquelogicalobjectstosupportreusability.

MicroStrategyoffersacentralizedmetadatarepositorythatisbuiltwithandcontainsobjects,asdefinedbydevelopers,andcanbereusedacrosstheBIproject.Objectscanbecombinedtocreatehigherlevelobjects(e.g.,attributesandmetricsmakeupareport;reports,filters,andpromptsmakeupadocument;documents,andotherreportscanbeembeddedintoadocument-allofwhicharestoredas"metadataobjects"),andthistogetherdeliversasingleBIprojectoradatamodel.•ThereusablemodelenablesobjectsacrosstheBIdeploymenttobesecurelyreusedhundredsoftimesbyusersacrosstheenterprise,withoutanyduplicationofeffort.•Themodelnotonlyincludesdimensionsandmetrics,butalsocoversfilters,reports,prompts,customgroups,reports,dashboards,anddocuments-makingitpossibletoflexiblyreusealloftheseobjectsmultipletimesacrossanyapplicationandBIproject.•Changesormodificationsmadetoanyobjectinthemetadataautomaticallyproliferatestoallotherdependentobjects.Thiseliminatestheneedtomanuallyupdatethechangesacrossthedeployment,whichisparticularlyhelpfulforlargerBIprojects.•Thereusablemodelhelpsensurefasterdevelopmenttimes,increasedplatformscalability,efficientmanagement,andalsomaintainsasingleversionofthetruth.

•PowerBIDesktopclientisusedasthestartingpointofanydevelopment/modeling.Web(PowerBIService)istheinterfaceforsharingandconsumption.

•InPowerBI,metadataisstoredindatasetswhichcanbereusedbutalsocomeswithlimitations.DatasetscanonlybecreatedbyPowerBIDesktopbutnotinPowerBIservice.Datasetscontainmodelingfeatures,cleansingfeatures,connectors.Datasetsaretiedtoonereportandmustcontainallsourceneededinareport.ThereisnojoiningbetweendatasetsandrefreshislimitedandrequiresDataGateways.

•Therearealsolimitationsinherenttothetypeofdatasetsused.

•InImportedDatasets(in-memory),modelsarestoredusingthesametechnologyasSSASTabularmodels.DatasetscancontaincomplexDAX(dataanalysisexpressions)needforcomplexcalculationsandtransformations.Thesedatasetshavesomerowlevelsecurity.

•DirectQueryModeDatasetsstorethequeryinsteadthedata.Theyareonlyavailableforafewsources,mainlyMicrosoft,noBigDatasource,ie.BigDatahastobeallinmemory.VerylimitedDAXandrowlevelsecurityisnotadvised.

•LiveConnectdatasetsareonlyaverrableforSSAS.

•StreamingoptionsarebasednonMicrosofttechnologiesandapplypushcapabilities.

•WhilePowerBIuserscanmanipulate,transform,andexploredata,includingcreatingcalculatedmeasuresandcolumns,joiningtables,orchangingdatatypes,theycannotreusetheseobjectsbeyondtheirlocalenvironment.

•PowerBI’slimitedobjectreusabilityforcesdeveloperstorepeatedlycreatethesameobjectdefinitions,whichishighlyinefficient.Theythenmustredefinethosedefinitionsinmultipleplacesanytimeacommonbusinessdefinitionchanges,creatingatediouschangemanagementprocess.

DataGovernance

Uniquedefinitionstoeverydimensionandmetricboundtogetherbystrictrulesthataredefinedbyalogicalmodel,thusensuringasingleversionofthetruth

TheMicroStrategymetadatamodelmakesitpossibleforanyonewiththerightprivilegestopromotenewandexternalcontenttotheServerandtieittoacertifieddatamodel,allwitheasyworkflows.•Itispossibletomapthemetadataatthedimensionlevel,aswellasthecubelevel,givinguserstheflexibilitytocontrolthedatathatispublishedtothemodel.•Theplatformsupportsgovernancefordatafromdisparatesources,evenexternalnon-certifiedsources,thathelpsbuildasystemofrecordthatuserscantrust--whilealsodeliveringflexibilitytoendusers.•Beyondtheabilitytogovernexternaldatasources,theplatformoffers

•PowerBIdoesnothaveacentralizedsemanticlayerinthetraditionalsense,butinsteadreliesondatasets(seeabove).Ultimately,thismayresultinuserscreatingmultipledisconnectedanalyticalsilos,increasingthepotentialforinvalidorinconsistentdatatoproliferateacrosstheenterprise.•GovernanceishardtomaintainduetovariousdegreesofuserfreedominvarioustoolswithvariouscapabilitiesandnocentralAdmin•GovernancerequirestheuseofAzuredatacatalog,AzureData

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

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CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

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EnterprisePlatform

ObjectOrientedReusability

Anobject-orientedarchitecturecatalogseveryaspectofthebusiness.Dataassets,KPIs,dimensions,users,reports,anddashboardsareallstoredinacentrallocationasuniquelogicalobjectstosupportreusability.

MicroStrategyoffersacentralizedmetadatarepositorythatisbuiltwithandcontainsobjects,asdefinedbydevelopers,andcanbereusedacrosstheBIproject.Objectscanbecombinedtocreatehigherlevelobjects(e.g.,attributesandmetricsmakeupareport;reports,filters,andpromptsmakeupadocument;documents,andotherreportscanbeembeddedintoadocument-allofwhicharestoredas"metadataobjects"),andthistogetherdeliversasingleBIprojectoradatamodel.•ThereusablemodelenablesobjectsacrosstheBIdeploymenttobesecurelyreusedhundredsoftimesbyusersacrosstheenterprise,withoutanyduplicationofeffort.•Themodelnotonlyincludesdimensionsandmetrics,butalsocoversfilters,reports,prompts,customgroups,reports,dashboards,anddocuments-makingitpossibletoflexiblyreusealloftheseobjectsmultipletimesacrossanyapplicationandBIproject.•Changesormodificationsmadetoanyobjectinthemetadataautomaticallyproliferatestoallotherdependentobjects.Thiseliminatestheneedtomanuallyupdatethechangesacrossthedeployment,whichisparticularlyhelpfulforlargerBIprojects.•Thereusablemodelhelpsensurefasterdevelopmenttimes,increasedplatformscalability,efficientmanagement,andalsomaintainsasingleversionofthetruth.

•PowerBIDesktopclientisusedasthestartingpointofanydevelopment/modeling.Web(PowerBIService)istheinterfaceforsharingandconsumption.

•InPowerBI,metadataisstoredindatasetswhichcanbereusedbutalsocomeswithlimitations.DatasetscanonlybecreatedbyPowerBIDesktopbutnotinPowerBIservice.Datasetscontainmodelingfeatures,cleansingfeatures,connectors.Datasetsaretiedtoonereportandmustcontainallsourceneededinareport.ThereisnojoiningbetweendatasetsandrefreshislimitedandrequiresDataGateways.

•Therearealsolimitationsinherenttothetypeofdatasetsused.

•InImportedDatasets(in-memory),modelsarestoredusingthesametechnologyasSSASTabularmodels.DatasetscancontaincomplexDAX(dataanalysisexpressions)needforcomplexcalculationsandtransformations.Thesedatasetshavesomerowlevelsecurity.

•DirectQueryModeDatasetsstorethequeryinsteadthedata.Theyareonlyavailableforafewsources,mainlyMicrosoft,noBigDatasource,ie.BigDatahastobeallinmemory.VerylimitedDAXandrowlevelsecurityisnotadvised.

•LiveConnectdatasetsareonlyaverrableforSSAS.

•StreamingoptionsarebasednonMicrosofttechnologiesandapplypushcapabilities.

•WhilePowerBIuserscanmanipulate,transform,andexploredata,includingcreatingcalculatedmeasuresandcolumns,joiningtables,orchangingdatatypes,theycannotreusetheseobjectsbeyondtheirlocalenvironment.

•PowerBI’slimitedobjectreusabilityforcesdeveloperstorepeatedlycreatethesameobjectdefinitions,whichishighlyinefficient.Theythenmustredefinethosedefinitionsinmultipleplacesanytimeacommonbusinessdefinitionchanges,creatingatediouschangemanagementprocess.

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CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

DataGovernance

Uniquedefinitionstoeverydimensionandmetricboundtogetherbystrictrulesthataredefinedbyalogicalmodel,thusensuringasingleversionofthetruth

TheMicroStrategymetadatamodelmakesitpossibleforanyonewiththerightprivilegestopromotenewandexternalcontenttotheServerandtieittoacertifieddatamodel,allwitheasyworkflows.•Itispossibletomapthemetadataatthedimensionlevel,aswellasthecubelevel,givinguserstheflexibilitytocontrolthedatathatispublishedtothemodel.•Theplatformsupportsgovernancefordatafromdisparatesources,evenexternalnon-certifiedsources,thathelpsbuildasystemofrecordthatuserscantrust--whilealsodeliveringflexibilitytoendusers.•Beyondtheabilitytogovernexternaldatasources,theplatformoffersgranularsecurityfeaturesthatallowprojectownersanddatastewardstograntpermissionsandprivilegestotherightpeople.Thisdeliversdatasecurityandalsopersonalizesreportsanddashboardstoendusers.•WorkflowsavailablewiththeMicroStrategyplatformtopromoteexternaldataintothesystemofrecord,combinedwiththeflexibilityofthesystemtodeliverself-serviceaccesstobusinessteamswillincreasetheoveralladoptionoftheBIplatform.

•PowerBIdoesnothaveacentralizedsemanticlayerinthetraditionalsense,butinsteadreliesondatasets(seeabove).Ultimately,thismayresultinuserscreatingmultipledisconnectedanalyticalsilos,increasingthepotentialforinvalidorinconsistentdatatoproliferateacrosstheenterprise.•GovernanceishardtomaintainduetovariousdegreesofuserfreedominvarioustoolswithvariouscapabilitiesandnocentralAdmin•GovernancerequirestheuseofAzuredatacatalog,AzureDatalake,masterdataservices(MDS)anddataqualityservices(DQS).•InthecontextofaMicrosoft’secosystem,MicrosoftiskeenontransferringdatasourceownershiptoITforstabilityandmeettheneedsfor:criticalapplicationsandbroadersupport,sizelimitsissuesinPowerBI,securitylimitations,refreshratesofthedataset•Atransfertypicallyrequires:rebuildingdatasetsinSSASmodelstostoreMetadata;rebuildingdatacleansingandjoiningwithSSIS(ETL)•Usersmustbeawareoflackofmonitoring,asthereisnogodwayowayofknowingwhouseswhatsourcesandifthereareduplicatedatasets.TofullybenefitfromPowerBI,typicallyseveraltypesofpowerusersareneed-PowerBIchampionforcomplexDAX;modelerstomodel,cleanseandcreatedatasetsandmonitorstotryandpreventanarchy.

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CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

UserSecurity Rolesandprivilegesthatassignrestrictionstousersandgroupsensurethatendusersonlyseepersonalizedandrelevantcontentandareonlyabletoperformauthorizedactions.

ThesecuritymodelwithintheMicroStrategyplatformisbuiltaroundusersandusergroups,whicharerepresentedaslogicalmetadataobjects.Thisensuresthatdataissecuredatthemostgranularlevels.•Securityfiltersbasedondimensionvalueshelpensurethatusersarerestrictedtoonlyseedatathatisrelevanttothem.Thiseliminatestheneedtobuildmultiplecopiesofthesameapplication,andmakesitpossibletooptimallyscale.•WithMicroStrategy'stools,administratorscanapplyAccessControlLists(ACLs)tolargeusergroups,restrictingtherangeofdataobjectstheycanaccessoractionstheycanperform,andspecifyingthescopeoftheirprivilegesintheenvironment.•WithUsher,itispossibletoprovidesecuredigitalauthenticationoptions,includinggeo-fencingandtime-fencingcapabilities,makingitpossibletorestrictuseraccessbasedonlocationandtime.

•UnlikeMicroStrategy,PowerBIlackscentralizeduseradministrationtoenforcedatasecurityonanenterprise-widebasis.Thereisnooverarching,automatedmechanismtocontinuouslyensurethatusersseeonlythedataappropriateforthem,basedontheirrolesandprivileges.

•MicrosoftsecurityreliesheavilyonAzureActiveDirectory(AAZ).InPowerBI,securityishandledattheuserlevel-auser’sPowerBIloginisusedbyon-premisesActiveDirectoryserverstomaptoaUPNforcredentials.However,ifauserconnectstodatasourcesusinghisorhercredentials,thensharesareport(ordashboard,ordataset)basedonthatdata,userswithwhomthedashboardissharedarenotauthenticatedagainsttheoriginaldatasource,andwillbegrantedaccesstothereport.

•Row-levelsecurity(RLS)isavailableinMicrosoftPowerBIPro,butcannotbeusedagainstSSAS.UsingRLS,directqueryperformancemaygetworse,andnotabletooptimizequery,whichiswhytheyadvisetoimplementRLSinsource.ThiscanbeappliedusingDAXorsecurityRoles,howeverDAXiscomplex,andsecurityrolesrequiremaintenance.RLSisappliedperdataset,soitneedstobereplicatedperdataset.DuetoDAXandbadqueryperformanceRLSisadvisedonlyforin-memorydatasetsunlessimplementedalreadyonsource

•Incontrast,MicroStrategynotonlysupportsrow-levelsecurity,butalsoenforcessecurityonindividualmetadataobjects,enablingmuchmoregranularcontroloverdataaccessandusercapabilities.Ifauserhasaccesstoaparticularrowofdata,theycanseeallthecolumnsofdataforthatrow.

•Column-levelsecurity(CLS)isnotavailableinMicrosoftPowerBI.

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CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

Scalability Deliveranalyticstoeveryoneacrosstheenterprise,andbeyond.Allow1000sofuserstoleverageanalyticswithoutsacrificingperformanceandwithoutrestrictionsondatasize.

MicroStrategyisoptimizedinitsdesignforenterprisescaleandspeed;assuch,theplatformcansupporttheanalyticalreportingneedsof100softhousandsofusersacrosstheenterprise.•Theplatformcanbeclusteredwithupto8nodeswithwork-anduser-fencingoptionstohelpensureperformanceandreliabilityacrosstheentireuserpopulation.•Theplatformhasnorestrictionsondatasizeforeitherdirectorin-memoryaccesstodata•MicroStrategycustomersareleveragingtheplatformtostoredatausingin-memorycubeswithover2billionrowswhiledeliveringsub-secondresponsetimestotheirend-users.•MicroStrategyistheonlycomprehensiveanalyticsvendorthatsupportsbigdataanalyticswithnativeconnectorstoHDFStoaccesspetabytesofdatainrealtime.

•PowerBIwasdesignedfordepartmentaluserstovisualizeandexploredata;itisnotarchitectedforenterprise-scale,system-of-recordanalytics.Itfundamentallylacksthescaleandprocessinghorsepowerneededtosupport100softhousandsofusers,thousandsofsimultaneousreports,orautomatedreportdistributionacrosstheenterprise.

•AsaSaaSsolution,PowerBIislimitedbytheconstraintsofitsunderlyingcloudinfrastructure.Currently,PowerBIDesktophasa10million-rowlimit,andthereisa1GBlimit,perdataset,thatcanbeimportedintoPowerBI.

•PowerBIlacksanefficientSQLgenerationengine,sothenumberofPowerBIuserscouldimpactperformancewhenusingDirectQueryforon-demanddatabaseaccess.

•UserfencingisavailableinPowerBIPremiumonly.Performance Publishanddeliver

informationtoend-userswithquickresponsetimes,anddeliveranalyticswithoutbeingimpededbydatasize.

MicroStrategyemploysavarietyofstrategiestoincreasetheoverallperformanceoftheplatform,makingitpossibletodeliversub-secondresponsetimes-evenwithlargedatasets.•MicroStrategywasamongthefirstBIvendorstosupportpush-downanalyticalfunctionsacrossallleadingdatabases.Thiscapabilityhelpsdrivecomputationsintelligentlytothedatabasewhenneeded,therebyimprovingtheoverallresponsetimetoendusers.•Theplatformcancreatemultipleparallelthreadstothedatabase,increasingthespeedatwhichdataisfetchedfromthewarehouse.•WhereasotherBIvendorsattempttoimplementcachingatasinglelevel,MicroStrategyimplementsself-tuningstrategiesthatcreatecachesatkeypointswithinthequeryflow.TheServercachesdatainthefollowingcrucialareas:Metadataobjectcaching,attributeelementcaching,databaseconnectioncaching,resultcaching,anddocumentcaching.•Theplatformisbasedonanin-memoryarchitecturethatcanpartitioncubesandprocessdatainparallel,makingitpossibletoprocesslargercubesthanothervendorsinthemarket.•VLDBsettingsareavailabletofine-tuneandoptimizeconnectivityforeverytypeofdatasource,deliveringcustomsettingstoorganizationswithuniquedeployments.

•PowerBIperformanceislimitedbytheamountofdatathatcanbepulledintomemory,andbyitslackofanefficientSQLgenerationengine.

•Currently,PowerBIDesktophasa10-millionrowlimit,andthereisa1-GBlimit,perdataset,thatisimportedintoPowerBI.IfuserschoosetokeeptheExcelexperience,insteadofimportingthedata,theywillbelimitedto250MBforthedataset.

•PowerBIlimitsstorageto10GBperuserforProand100TBpercapacityinPremium.ApplicationswithgreaterdatavolumescanbebuiltusingMicrosoftSQLServerAnalysisServicesorAzureHDInsights,butthiscanaddtothedeploymentcomplexityandownershipcosts.

•PowerBIdoesnotsupportmulti-passSQL,soperformanceusingDirectQueryislikelytosuffer.

Automation ReduceburdenonITadministrators,especiallywithlargescaledeployments,bycuttingdownonroutineorredundanttasks.

•MicroStrategyofferstoolsthatallowadministratorstomaintainandupgradesystems,automateworkflows,andensuresuperiordataqualityandsecurity,withoutredundancies.•Theplatformallowsadminstoreducethetimeandeffortspentonroutinemaintenanceandadministrativetasks,likemovingassetsfromtesttoproductionenvironments,tocheckingthedataqualitybetweenupgrades,andschedulinghealthchecksandtaskswithworkflows.•Beyondadministrativetasks,datauploads/refreshesandscheduleddeliveriescanbeautomatedaswell,whichremovestheburdenfromITandhelpsreduceoverallTCO.

•PowerBIprovidesverylimitedcapabilitiesforbuildingautomationworkflowsusingagraphicaluserinterface.

•PowerBIdoesnothaveatoolequivalenttoMicroStrategyIntegrityManagerforautomatedregressiontestingordataandreportconsistencychecking.

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CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

Monitoring Easilymonitor,maintain,manage,fine-tune,andautomateactionsandworkflowstoensurethehealthofthesystem.EliminateredundanttaskstoreduceoverallTCO.

•MicroStrategyofferstoolsthatallowadministratorstomonitoreveryenvironmentinaMicroStrategydeployment,acrossmultipleprojectsandevenservermachines-bothon-premisesandinthecloud.•Theinterfaceenablesadministratorstoquicklyandeasilyviewusagepatterns,systemresources,uptime,andalertsacrossenvironments.•Theplatformcollectsinformationfromeachenvironment’sHealthCenter,andpresentskeyusageandperformanceindicatorsusinggraphsandcharts.•Administratorscandefinethresholdsforsystemusageandperformancethatautomaticallytriggeralertswhenthresholdcriteriaaremetorexceeded.•Beyondthe100sofOOTBreportsanddashboardsavailablewiththeplatform,administratorscanbuildtheirownreportswithcustomKPIstomeasureplatformusage.

•ThePowerBIadminportalallowsforonlybasicusagemonitoringbasedonusagedataforindividualusersandgroups.

•PowerBIdoesnothavetoolsequivalenttoMicroStrategyIntegrityManager,CommandManager,orObjectManagerforautomatedregressiontesting.Usershavetomanuallycheckdashboardsandreportsforconsistency.

Deployment Optionstodeployonanyinfrastructure,regardlessofsize,team,orhardwareresources,thusreducingoverallTCOandmaintenancerequired.

MicroStrategydeliversflexibleoptionsfordeployinganalyticsacrosstheenterprisewithon-premises,cloud,andhybridoptionsforteamsofanysize.•TheplatformissupportedonbothWindowsandLinux,andcanbeclusteredwithupto8Servernodes.•PartneringwithAWS,theleadingcloudvendor,MicroStrategyallowsorganizationsaroundtheworldtospinupinstancesforenterpriseanalyticsandmobilityinminutes,allowingcompaniestostartsmallandexpandasneeded.•Pre-configuredenvironmentsinthecloudcanbecreated,managed,maintained,andupgradedwithself-serviceconsoles,enablingextremelylowTCOs.

•PowerBIisacloudsolutionthatrunsontopoftheMicrosoftAzurecloud.DefaultismultitenantandthereisanoptionwithPowerBIPremiumtohaveareservedcapacitymodel.Premiumcapacityislimitedto16cores,100GB.

•Therearethreewaysof'goingon-prem'buttherealsosomelimitations.

•Userscaninstallanon-premisesgatewaywhichiscurrentlysupportedonlyon64-bitWindowsoperatingsystems.Itallowsclouduserstoconnecttoon-premdata.Multipleuserscanshareandreusethegateway,whichcouldbecomeaperformanceconstraint.

•WiththepurchaseofPowerBIPremium,usersgetdedicatedcapacitynodesinthecloud,andthePowerReportServretouseon-prem.UserdeploywithPowerBIReportserveronpremises(privatecloud)forhosting(publishing,managinganddelivering)PowerBIreportsinawebbrowser,mobileoremail.

•Userscanalsoviewon-premisesPowerBIreportswiththePowerBImobileapps.

HighAvailability

Robustarchitecturethatprovidesthehighestuptimeforuserstoalwayshaveaccesstothesystem,withprovisionsandtuningmechanismsforincreasedsystemstabilityandbetterfailovermanagement.

•WithMicroStrategy,usersacrosstheorganizationcanaccessreliableanalyticsdeliveredonarobustarchitecturethatisdesignedforenterprisescale,performance,andstability.•Disasterrecoveryandfailoveroptionsalloworganizationstoavoiddowntimesforend-users.Systemadministratorshavethechoicetosetuphot,warm,orcoldfailoverstrategies(forbackupnodes)dependingonthehardwareresourcesavailabletothem.•Clusteringandworkfencingcapabilitiesmakeitpossibletoproactivelypreventservercrashesbydeflectingheavyjobstospecificserversortimeperiods.•Reliablegovernorsateverylevelofthequerypathmakeitpossibletoavertsystemcrashes,evenunderpeakuseranddataloads.

•ThePowerBISaaSofferingcomeswitha99.9%-uptime,financiallybackedservicelevelagreement(SLA).ThisSLAonlycoverstheclouddeployment.

•High-availabilityoptionsfortheon-premisesdatagatewayarenotyetavailable.

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CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

In-memoryArchitecture

Architecturethatcanhostterabytesofdatain-memorymakingitavailabletoend-userswithfasterresponsetimes.

•TheMicroStrategyplatformenablesorganizationstotakeadvantageofin-memorycubetechnology,whichincreasesperformancebyreducingtheneedtoaccessdatadirectlyfromthedatawarehouse.•MicroStrategyin-memorycubescanbequicklyloadedwithdatausingparallelthreadsfromthedatabasewhichcanalsobeoptimizedandfine-tunedforspecificdatabases.•Dynamicsourcingisaplatformcapabilitythatautomaticallyroutesqueriestothefastestavailabledatasource—whetherit’sacache,acube,ortheoriginalrelationalsource,thushelpingmaximizeperformanceandthroughput.•MicroStrategy'sparallelprocessingandpartitioningcapabilitiesdifferentiateitfromothervendors,helpingtoboostprocessingspeedsinsituationswherethereareterabytesofdatastoredinmemory.

•PowerBIincludesanavailablexVelocityin-memorydatabaseenginethatcancompressdatafilesandimprovequeryresponses.Inpracticethough,PowerBIleveragesDirectQueryformostdatasources,inwhichmodelleddataisnotreplicatedintothein-memoryengine.

•PowerBIfiles(.pbix)arecompresseddatafilesusedbyxVelocity,butthemaximumacceptedfilesizemaystilllimitPowerBItosubsetsofenterprisedatawarehouses.

EnterpriseAnalytics

Self-ServiceDataDiscovery

Intuitiveworkflowsforend-userstoaccess,visualize,analyze,andshareinsightswithoutthesupportofIT.

MicroStrategydifferentiatesitselffromotherpointsolutionsbycombiningtheease-of-useofdataexplorationwithenterprisecapabilitiesincludingscalability,performance,security,andgovernance,inasingleplatform.•MicroStrategyDesktopandWebprovideaccessto80+datasources,fromExcelspreadsheets,torelationalsources,bigdata,Cloudservices,Hadoop,andmore.•Built-intoolsareavailablefordatapreparation,aswellastheabilitytoblenddataacrossmultiplesources.•ItprovidestheabilitytovisualizedatawithanychartorgraphnativelyandoffersworkflowstoincludeD3,Highcharts,GoogleCharts,andotherlibraries(includingopensourceandNLGoptions)•Includeseasysharingoptions(PDF,email,sendtofilelocation,print,andmore),andworkflowstopromoteexternaldataintoagovernedmodel.AlsosupportsoptionstoexporttoPDFandemailoptions.•MicroStrategyiscompatiblewithMacandWindowsPC.AnalystscanquicklysetupandinstallMicroStrategywithoutITsupport.•Theplatformsupportsadvancedanalyticswith350+out-of-the-boxfunctions,andcanalsointegratewithR.

•PowerBIoffersbothdesktop-basedauthoringandbrowser-basedauthoring,withapplicationssharedinthecloud.Desktopisrequiredforauthoringcomplexdatamashupsinvolvingon-premisesdatasources.•Q&Aisasearch-likeinterfaceforuserstogeneratevisualizations.•QuickInsightsautomaticallygeneratesthemost-meaningfulcharts.•OTBvisualizationscanbeaddedtoPowerBIreports,specifiedinQ&A,andpinnedtodashboards.Inaddition,visuals.powerbi.comprovidescustomvisualstouseindashboardsandreports.•Tabledisplayswithsubtotalsarestillnotsupported.CustomerscreatethetablesinExcelandimportthecontentintoPowerBI.•PowerBIlimitsdatavisualizationstoonly3,500datapoints.Itautomaticallyfiltersanydatapointsbeyondthatthreshold.

OptimizedDataConnectivity

Driversandgatewaysthatdeliverinstantandreliableaccesstoavarietyofdatasourcesandinformationinanyformat,regardlessofsize.

•MicroStrategynativelysupports100softhemostpopulardatasources,fromExcelspreadsheettorelationaldatabases,cloudsystems,HDFSandmore.•OrganizationscanalsobuildtheirownconnectorstocustomdataassetswithAPIs,allowingthemtoconnecttoanynewsourceavailableinthemarket.•Eachconnectorisoptimizedforhighperformance,withtheabilitytointelligentlypush-downcalculationstothedatabaseswhenneeded,generatemulti-passSQL,loadparallelthreadssimultaneously,andcanloaddatawithoutrestrictionsonsizeortype.•EasyworkflowsareavailabletobusinessuserstoblenddataontheirownwithoutITsupport.•VLDBparametersareavailabletofine-tuneandoptimizeSQLgenerationspecifictoeachdatabase.•MicroStrategyleveragesanaggregate-awareSQLgenerationenginetotransparentlynavigateaggregatetables,dynamicallydirectingqueriestosummarytables,withouttheuserhavingtospecifytheuseofthetablewhencreatingthequery.•MicroStrategycangeneratemulti-passSQLtoansweranalyticalquestionsthatcannotbeansweredwithasingleSQLqueryblock,coveringscenariosthatinclude:setanalysis,splitmetrics,andcalculationsatdifferentlevelsofaggregation.

•PowerBIProcomeswithover20prebuiltapplications(called"contentpacks")thatincludedataconnectors,models,metadata,andout-of-the-boxdashboards.Prebuiltconnectors(andcontent)includeFacebook,Salesforce,DynamicsCRM,GoogleAnalytics,Zendesk,Marketo,etc.•InPowerBI,userscanquerycloud,relational,bigdatasources(Spark),andsomeon-premisesdata,butoverallitfunctionswithfewerdatasourcesthanMicroStrategy.•DirectQuerytoanalysisserviceson-premisesnowincludesconnectivitytoSQLServerAnalysisServices,multidimensionalOLAPcubes(SSASMD),aswellastabular.•Whenaliveconnection/DirectQueryisinplace(toacube),itisnotpossibletoconnecttoanotherdatasource.Withoutanunderlyingmetadatalayer,PowerBIisincapableofsupportingapush-downqueryarchitecturethatcanspanmultipledbs.•PowerBIsupportsalimitednumberofvendorsinDirectQuery(SQLServer,Oracle),butcannotliveconnecttoWeb,OData,IBMDB2,MySQL,Sybase,SAPBW,IBMInformixDatabase,orODBC.•PowerBIExcelconnectivitytomultidimensionalcubesissupported.

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CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

DataPreparationandBlending

Transformandarrangedatatomakeitbettersuitedforvisualexploration,withtheabilitytocreatejoinsacrosstablesfromdisparatesources.

MicroStrategyoffersbuilt-indatawranglingandblendingcapabilitiesandissupportedacrossalldatasources.•EnduserscanperformtransformationsondatapriortovisualizinginformationusingdozensoffunctionsavailableviagraphicalinterfacesandwithoutexportingouttoExcel.•Datawranglingandblendingispossiblebybusinessusersacrossspreadsheets,relationalsources,HDFS,cloudsystems,andotherpopulardatabases.•Userscansplitcolumns,identifyspellingerrors,performtextandnumericfacets,eliminatewhitespaces,pivottables,andperformdozensmoretransformationsbasedonintelligentrecommendationsfromtheproduct.•Historylistsareautomaticallyrecorded,sowhenmorecurrentdataisavailable,theactionsdonotneedtoberepeated.

•PowerBIworksbestifthedatapulledinhasalreadybeenproperlyscrubbedandcleanedup.•Formorerobustdatacleansingcapabilities,customerswillneedtofindanalternatesolutionsuchasAlteryxtocleanseandpreptheirdata.

EnterpriseReports

Optionstoviewlargevolumesofdatainaneasy-to-readgridformat,withtoolstoperformad-hocanalysisforimproveddecision-making.

•MicroStrategyprovidesaflexiblereportingenvironmentthatleveragesOLAPfunctionalitytogiveenduserstheabilitytoquicklysliceanddicedatafromacrossmultiplesources,usingavarietyofoptions:sorting,pivoting,page-by,drilldown,drillanywhere,totalsandsubtotals,one-clickmetrics,derivedelements,viewfilters,lockheaders,switchbetweengrid/graph,fittocontent/window,andmore.•Withtheabilitytopublishbandedreports,theplatformcanrollupandpresentdynamicaggregatesforlargevolumesacross100sofpagesofdata.•WithMicroStrategy,developerscanquicklydesignoperationalreportsandstatementsusingdrag-and-dropfunctionalityandflexibleformattinginordertostructurelargeamountsofdataintoanaturalhierarchyformaximumreadabilityandeaseofnavigation.•MicroStrategyenablesparameter-drivenreportsbysupportingmoretypesofuserpromptsthananyothervendor,allowinguserstoinputselectionsatruntimetoalterthecontentsofthereports.Optionsincludesimpledimensionprompts,hierarchyprompts,listprompts,objectprompts,valueprompts,levelprompts.

•PowerBIDesktopisusedfordevelopment.Itisathickclient,Windowsonly.andallowsfortheimporting,modelingandcleansingofdata.Userscanbuildreportsindesktopbutnotdashboards.

•PowerBIServiceisawebclientusedtobuildreportsanddashboards.Thereisnomodelingordatacleansingavailable,onlyimportofdatasets.ReportscreatedinPowerBIservicecannotbeusedindesktop.

•PowerBIreportsanddashboardscannotacceptorpassuser,account,orotherentityparameters.Thismakesitimpossibletocreateentity-specificdashboardssuchasadashboardforanaccount,opportunity,case,orcampaign.Instead,dashboardsarelimitedtoaggregateviewsofentitydata.

•DashboardsandreportscanonlybesharedwithuserswhohavethesameemaildomainsoremaildomainslistedwiththeOffice365tenant.

•Whileadatasetcanincludemultipledatatypes,PowerBIreportsanddashboardscanonlysourcedatafromasingledataset.Similarly,PowerBIcannotmiximporteddatawithdataaccessedfromreal-timeconnections.It'soneortheother.

•PowerBIdoesn'tsupportcustomcolors,dynamicreferencelinesorparameters,parseddates,quickcalculations,ordynamictooltips.

•PowerBIismainlyusedforparameterizedreportsanddashboards,notforenterpriseoperationalreporting.PowerBIisaseparateproductlinefromMicrosoftSQLServerReportingServices•Bandedreportsarenotsupported.

•Userscanprintanentiredashboard,adashboardtile,areportpage,orareportvisualfromPowerBIservice.Reportscanonlybeprintedonepageatatime.Youcannotprinttheentirereportatonce.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

Dashboardsanddocuments

Highlyformattedoptionstoauthor,visualize,andinteractwithdatatoidentifytrendsandoutliersandmakeefficientdecisions.

•MicroStrategydeliversgraphicalWYSIWYGdesignertoolstocreatepixel-perfectdocuments,invoices,statements,scorecards,andinteractivereal-timedashboards,allfromasingledesigneditor.•AllstylesofBIdescribedabovesupportresponsivedesignandcanbeconsumedonanybrowserormobiledevice.•Dashboardsarebuiltonthemetadatamodel,sotheyaresecureandpersonalizedforeachuser,andsupporttransactions,offlineconsumption,andcanbedeliveredinanydesiredformat.•Dashboardssupportad-hocdatadiscoveryacross100sofoptionsandletusersvisualizedatawithaccesstonativeandthird-partychartinglibraries.•Transactionalworkflowscanbeembeddedtoenablewrite-backcapabilitiesforbothwebandmobileapplications.

•PowerBIDesktopisusedfordevelopment.Ititsathickclient,Windowsonly.andallowsfortheimporting,modelingandcleansingofdata.Userscanbuildreportsindesktopbutnotdashboards.

•PowerBIreportsanddashboardscannotacceptorpassuser,account,orotherentityparameters.Thismakesitimpossibletocreateentity-specificdashboardssuchasadashboardforanaccount,opportunity,case,orcampaign.Instead,dashboardsarelimitedtoaggregateviewsofentitydata.

•DashboardsandreportscanonlybesharedwithuserswhohavethesameemaildomainsoremaildomainslistedwiththeOffice365tenant.

•Whileadatasetcanincludemultipledatatypes,PowerBIreportsanddashboardscanonlysourcedatafromasingledataset.Similarly,PowerBIcannotmiximporteddatawithdataaccessedfromreal-timeconnections.It'soneortheother.

•PowerBIdoesn'tsupportcustomcolors,dynamicreferencelinesorparameters,parseddates,quickcalculations,ordynamictooltips.

MobileAnalytics

Consumereportsanddashboardsonmobiledevices,withcompleteinteractivity,inordertoperformanalyticsandmakedecisionswhileonthego.

•MobileisfullyintegratedintotheMicroStrategyanalyticsplatform,soorganizationscanleverageexistingvisualizations,reports,anddashboardstoinstantlydeployBIonmobiledevices.•MicroStrategyMobileenhancesthemobileexperienceoniOSandAndroidbydeliveringnativeappsthatletuserstakefulladvantageoftheuniquecapabilitiesoftheirmobiledeviceswheninteractingwiththeirdata,whilealsobeingabletorelyontransactionandofflinecapabilities.•Withflexible,code-freetoolsandaclick-to-configuredevelopmentcanvas,organizationscanmobilizebusinessworkflowsanddeliverahighlyresponsive,nativeuserexperiencewithappsthatcanbebuiltinrecordtimeandatafractionofthecost.

•PowerBIsupportshybridappsforiOS,Android,andWindows.BesidesviewingPowerBIdashboardsandreports,userscanalsoleveragesupportforPowerBIonAppleWatch.Userscanannotateandshareafile,report,orvisualization.ItdoesnotprovideamultimediawidgetcontrolsimilartoMicroStrategy.PowerBIdoesnotprovidetransactional(write-back)capabilities.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

RealTimeAnalytics

Theabilitytodeliverinstantanalyticsandinsightswheredataisavailableinreal-time.

MicroStrategydeliverstheabilitytovisualizedatafromexternalstreamingapplicationsandtriggeralertsfromthesesources.•Theplatformcaninstantlyingestreal-timefeedsfromStorm,Spark,andKafka.Forotherrelationalsystems,theplatformcanalsosupportdatarefreshesatthesmallestintervals,andcanperformatthespeedofincominginformation.•MicroStrategycanmanagereal-timeinformationandgiveaninstantviewofthedata.•Theapplicationcanalsosendthreshold-basedalertstoanydeviceallowingdecision-makerstotakeinstantandproactiveaction,allinrealtime.•MicroStrategycanalsointegratewithvisualizationsandwidgetsthatsupportreal-timemappingofinformationonbothWebandMobile.

•PowerBIsupportsreal-timestreaming.Thedevicesandsourcesofstreamingdatacanbefactorysensors,socialmediasources,serviceusagemetrics,andanythingelsefromwhichtime-sensitivedatacanbecollectedortransmitted.•Therearethreetypesofreal-timedatasetswhicharedesignedfordisplayonreal-timedashboards:pushdatasets,streamingdatasets,andPubNubstreamingdatasets.Eachcomeswithcertainlimitations.UserscannotconnecttopushorstreamingdatasetsinPowerBIdesktop.•Streamingdatasetsdonotsupportfiltering.Forpushdatasets,userscancreateareport,filterthereport,andthenpinthefilteredvisualstoadashboard.However,thereisnowaytochangethefilteronthevisualonceit'sonthedashboard.•Livereportfileswillnotupdateinreal-timeasdataispushedin–usershavetomanuallyupdatethevisualizations.•Modelingisnotpossibleonastreamingdatasetsincethedataisnotstoredpermanently.However,itispossibletomodelapushdataset,asuserscanusetheupdateddataset/tableRESTAPIstoaddmeasuresandrelationships.•Whileadatasetcanincludemultipledatatypes,PowerBIreportsanddashboardscanonlysourcedatafromasingledataset.Similarly,PowerBIcannotmiximporteddatawithdataaccessedfromreal-timeconnections.It'soneortheother.

PredictiveAnalyticsandMachineLearning

Advancedalgorithmsandworkflowsforuserstobeabletoperformsummarizations,optimizations,predictions,statisticalcalculations,orcreatecustomgroups,training,andscoringmetrics.

WithminimalhelpfromIT,MicroStrategyuserscancreateandvisualizeadvancedmetricsandperformthemostcomplexcalculations.•EnduserscanbuildsophisticatedstatisticalandmathematicalmodelswiththenativelibraryoffunctionsavailabledirectlywithMicroStrategy.Theycangeneratepredictive,scoring,ortrainingmetricsusingnativelyavailablealgorithms.•MicroStrategyoffersover350nativefunctions,outofthebox,sothatbusinessusersareabletoperformdataminingandcreatehighlyadvancedstatisticalalgorithmsontheirown,withminimalsupportfromIT.•UserscanintegrateMicroStrategywithdataminingmodelsfromotherapplicationsbyimportingPredictiveModelMarkupLanguage(PMML),SAS,andSPSSintothemetadatarepository.•Theplatformintegrateswiththird-partyoptionslikeRusinggraphicalinterfaces.

•PowerBIallowsuserstoinstallalocalRinstanceandembedanRscriptdirectlywithinPowerBIDesktop.•Forecastingthroughamenu-drivenoptionisnotsupported.•PowerBIdoesnotnativelysupportdecisiontreesandclustering,althoughthird-partyextensionsareavailable.•StatisticalfunctionssuchasDataAnalysisExpressions(DAX)arenativelysupported.•ThereisnosupportforPMML.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

BigDataAnalytics

AccessdatafromHadoopandotherdistributedfilesystemswithoutlimitationsonsizeandwithoutexperiencingdropsinperformance.

MicroStrategyistheonlycomprehensiveplatformthatsupportsaccesstobigdatawithnativeconnectorstoHDFSwhilealsoprovidingbuilt-inworkflowsfordatapreparationontopofHadoopdata.•Whetherit’sapersonalspreadsheetoradispersedHadoopDistributedFileSystem(HDFS),userscaneasilyconnecttotheirdatawithoutrelyingonITandwithoutlimitsondatasize.It'seasytoaccessdatafromanyflavorofHadoop,includingCloudera,Hortonworks,andMapR,withcomprehensivesupportforSpark,Kerberos,andthetopfileformats.•WithMicroStrategy,userscanleverageinformationfromclickstreams,webactivity,callcenterlogs,andIDscans-andblenditwithdatafromothersourcesusinggraphicalworkflows.•MicroStrategyconnectstobigdatasourcesandNoSQLoptionssuchasMongoDBandCassandra,andalsoconnectstoHDFSvianativeconnectorstoClouderaHive,Impala,MapRDrill,Pigscripts,SparkSQL,andmore.•WithMicroStrategy,userscanalsolimitandmanagetheamountofdataimportedfromHDFS,orperformaggregationsontopofthedatapriortoimportingitintoMicroStrategyforanalysis.•Userscanalsoapplyadvancedfunctionsandfilterstocontrolandrestricttheamountofdata.

•PowerBIconnectstoSparkonAzureHDInsightviaDirectQuery.•ThePowerBIserviceonlysupportsaconfigurationofSpark2.0andHDInsight3.5.•Eachaction,suchasselectingacolumnoraddingafilter,sendsaquerybacktothedatabase,whichmaynegativelyimpactperformance.•PowerBIQ&AisnotavailableforDirectQuerydatasets.•Schemachangesarenotpickedupautomatically.•PowerBIsupports16,000columnsacrossalltableswithinadatasetand,whenworkingwithaSparkdatasource,usersmayencounterlimitations.

AutomatedDistributionandAlerting

Distributereports,dashboards,anddocumentstolargeaudiencesinapersonalizedandautomatedmanner.Thishelpstoensuretheon-timedeliveryofinformationtoend-userssotheycanmaketimely,informeddecisions.

MicroStrategyisdesignedforhigh-volume,automateddeliveryofreportsanddashboards.•Theplatformmakesitpossibletoscaledistributionofanalyticalcontentto100softhousandsofusers,withtheabilitytoautomateandschedulethedeliveryofreportsanddashboards,basedontime-,event-,andthreshold-basedalerts.•MicroStrategysupportsthewidestvarietyofdeliverymethods,withoptimalformattingforeachdeviceandapplication.•MicroStrategyprovidesburstingcapabilitiestodeliverslicingorpage-byexecutions,allowingasinglereporttobeextractedfromthedatawarehousethatcanbeparsedintosub-reportsforindividualsubscribers.Thisavoidshavingtorundifferentreportsfordifferentrecipientswhilestillbeingabletogeneratepersonalizedreports.•AlertingcapabilitiescanmonitorKPIvalueswhennewdataisavailableandsenddetailedreportsoralertmessageswhenthresholdsarereached.•SecurityfiltersandACLssetontheuserlevelguaranteespersonalizedandsecureinformationto1000sofuserswiththedeliveryofasingledashboard.•MicroStrategyleveragessegmentationcapabilitiestomanageresourceutilizationinlargescalereportdeliverydeploymentsbyanalyzingthelistofsubscriptionstodetermineifseveralsubscriptionssharethesamecombinationofsecurityandpersonalizationandgroupingthemintobucketssincetheyreceivethesamecontent.

FromburstingandsmartpaginationforPDFexportstothedeliveryofhighlypersonalizedcontent,MicroStrategydeliverssophisticateddistributioncapabilitiesthatmakeitpossibletopublishdataandinsightsacrosstheorganizationwithouttheneedtoinvestinothertechnologies.

•UserscansharecontentviathePowerBIteamsite,buttheycannotschedulethedistributionofcontentviaemailorPDFonatimeoreventbasis.•Userscanprintanentiredashboard,adashboardtile,areportpage,orareportvisualfromPowerBIservice.Reportscanonlybeprintedonepageatatime.Youcannotprinttheentirereportatonce.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

EnterpriseMobility

TransactionalWorkflows

Write-backcapabilitiesthatallowmobileuserstosubmittransactionstoERP,CRM,orotheroperationalsystems.

•MicroStrategyprovidesmobilewrite-backcapabilitiesthatletusersupdatesystemsofrecordfromthefield.Userscanchangedataonthefly,insertnewinformation,andviewupdatedreportsanddashboards.•Thesetransactionscanincludeone-tapapprovalsanddenials,inputsforcapturingnewinformation,andeditingexistinginformationinERPsystems,CRMsystems,andotheroperationaldatabases.•Appdeveloperscancreatesmartformsthatarecontextualandconditional,basedonauser’spermissionsorlocation.•MicroStrategyoffersabroadsetofinputcontrols,includingbarcodescanners,signaturecapture,starrating,textandnumberfields,calendar,camera,steppers,sliders,andmore.•TransactionServicescanalsoauto-captureadditionalinformationalongsidetheuserinputstofurtherstreamlinebusinessprocesses.Forexample,theuser’sprofileinformationaswellaslatitude,longitude,andatimestampcanbeincludedinatransactionalsubmissionwithoutrequiringadditionalworkbytheuser.•Userscanaccesstransactionalinputsandformsregardlessofinternetconnectivity.Whenoffline,transactionsarequeuedforsubmissionandexecutedwhentheusernextconnects.

•IncontrasttoPowerBIdesktop,themobileclientdoesnotsupporttransactional(write-back)capabilitiesfrommobiledevices.•Thiscreateslimitationsforusers,preventingthemfrommakinganyrevisionstodatasetsdirectlyfromtheirmobiledevices.

EmbeddedMultimedia

Abilitytodownloadandviewmultimediafilesonlineandoffline,suchaspresentations,videos,PDFs,andePUBbooksonmobiledevices.

•MicroStrategyprovidesin-appviewingofmultimediacontentincludingvideos,PDFs,images,presentations,spreadsheets,documents,email,andwebcontent—allseamlesslyembeddedinthemobileapp.•Asisthecaseforothercontentintheapp,multimediacanbepre-cachedorstoredforconvenient,offlineaccess.•Therearetwowaystoincludemultimediainapps:HTMLcontainersandtheMultimediaWidget.•HTMLcontainersenableaccesstoanywebcontentbyplacingitdirectlyintheapp'siFrame.URLsprovidelinkstopullupentiredocumentsorwebpages.•TheMultimediaWidgetprovidesaframeworkinwhichtodownload,consume,andstoremultimediafiles.WebDAVfolderintegrationenablesuserstodynamicallybrowseandviewexistingfilesandfoldersinaWebDAVfolder,forexampleinMicrosoftSharePoint.Thismakesiteasyfortraditionallynon-technicalpeople,forexampleinMarketingorHR,todistributeupdatedversionsofcollateralortrainingvideostoemployeesinthefield.•MicroStrategyalsoprovidesawidgetthatisespeciallydesignedforvideos.Theinteractive,elegantVideoPlayerWidget(thatleveragesthenativeOSvideoplayer)loadsandplaysavideofromaremotelocationorfromthelocalcache.Thewidgetcandisplay:videosfromastreamingservicesuchasYouTube,videosfromafileserverlocation,oracachedvideofromtheWebDAVcache.Ifthemobiledeviceisonline,theVideoPlayerWidgetloadsthevideofromtheremotelocationbutissmartenoughtocheckfirstifalocalcachealreadyexistsonthedevice’sWebDAVcachestore.

•MobilePowerBIdoesnotprovidesupportforin-appviewingofmultimediacontentincludingvideos,PDFs,images,presentations,andwebcontent.•Thelackofthiscapabilityisalimitingfactor,makingitdifficultfornon-technicalusers(suchasmarketingorHRemployees)todistributeupdatedversionsofsalesenablementmaterialsornewhiretrainingcontenttofieldemployees.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

GeospatialAnalysis

Abilitytodisplaygeospatialdataoverlaidonaninteractivemap(ESRI,GoogleMaps,andcustomimages).

•MicroStrategyabstractsallthegeospatialanalysiscapabilitiesfromthebasemaplayer,socustomerscanleveragewhicheverbasemaptheywant,dependingonexistingmapinvestmentsorpreferences.•MicroStrategyMobileprovidessupportforbuildingmapvisualizationsonESRIandGoogleMaps,aswellascustomimagesasmapswiththeImageLayoutWidget.Thesemapsrenderseamlesslyontheappropriatenativemobilemap(AppleMapsoniOSandGoogleMapsonAndroid).•BothESRIandGoogleMapsdisplaygeospatialdataoverlaidonaninteractivemap.Userscanswipe,scroll,andzoomindirectlyonthemap,orevenfilterthedatashownbyselectingelementswithintheirmobileapp.Datacanbedisplayedusingapinmarker,adensitymap,orabubbletoprovidemultipletypesofanalysiswithineachmap.Inaddition,ESRImapscandisplaydatafromacustomgeographicalregion,suchasthecountiesofastateordistrictswithinacity.Theimagelayoutwidgetallowsappdeveloperstoincludevisualizationsrepresentativeofdifferentgeographicregionssuchascountries,states,andregions,orvisualizationsthatrepresentcustomspatialanalyseslikeastorelayout.

•PowerBIofferslimitedmapssupportfortheirmobileapplications.TheresupportisonlylimitedtoESRImaps.However,theArcGISMapsforPowerBIdoesnotsupport"PublishtoWeb"functionality.Publishtoweborpublishtoemailarecrucialfeatures.Withoutthesefeatures,thesemapshaveverylimitedvaluesincetheycan'tbeshared.•FurthermoretheydonotsupportGoogleMaps.PowerBIuserscurrentlycannotsignintoaccesstheirprivateorganizationaldatasoitisn'tpossibletogainaccesstoextensivebasemapsandreferencelayers.

OfflineAccess Abilitytosupportapplicationsinofflinemoderegardlessofconnectivity.Thisincludesinteractivitywithdata,multimediacontent,andtransactionalworkflows.

•MicroStrategyMobileappscanbeconfiguredtoworkentirelyoffline.Thisincludessupportforanalytics,visualizations,multimedia,andtransactions.•MicroStrategyprovidesadvancedofflinefunctionality,including:promptpanelsthatdisplayvalidcachesformultiplepromptscenarios;visualcuessuchasanofflinemodeindicatorandshadingtoindicateavailability;aviewoftransactionqueues;andtheabilitytodeleteoredittransactionsbeforeaconnectionisreestablished.Inasituationwhereauserwantstoavoidusingdata,theusercanmanuallyswitchtoofflinemodeusingtheappsettings.•Whileusersareinofflinemode,mobileusagestatsarestillcapturedandsubmittedtotheserveroncetheuserreconnects.Additionally,data-at-restishighlysecured.Thestoreddataisencrypted;theappcanstillrequirecredentials,andtheofflinecachecanbesettoexpireatadesiredtime.

PowerBIprovideslimitedrenderinganddatamanipulationfunctionalityinofflinemode,asuserscannotfilter,crossfilter,sort,oruseslidersontheirreportswhenoffline.•Thebackgroundrefreshcapability,usedtoupdatecontentincellularnetworks,takesupto24hours,prohibitingusersfromaccessingrefreshedreportsinstantly.•Multimediacontent,suchasentireExcelworkbooks,andgeospatialcontent,suchasBingmaptiles,andsomecustomtilesarenotavailableoffline.

MobileClientCachingforHighPerformance

Abilitytocachedataonthedevicetooptimizeappperformance.Deliversub-secondresponsetimesevenwhendealingwithlargevolumesofdata,numerousconcurrentusers,orslow,unreliableconnectivity.

•MicroStrategyoffersthreemaincachingstrategiesthatcustomerscanleveragewhenconfiguringtheirapps:automaticcaching(devicescheckfornewandupdatedcontentandsynccontentinthebackground),pre-cachingfolders(asetofobjectsarepre-cachedwhentheappstarts),andadaptivemobilecaching(theappprioritizesbackgroundcacheloadingbasedonwheretheuserisanddownloadscontenttheuserwilllikelywanttoseebeforetheytaponit).•MicroStrategyhasasophisticatedanalyticalenginewithinthemobileclient,sothemobileclientitselfcanperformcomputationsonlocallycacheddatawithouthavingtogobacktotheserver.Becausethecomputationscanbedonelocallyonthedevice,thisalsohelpstospeedappperformance.•Asa100%nativeapp,MicroStrategyusesOpenGLframeworksavailableonthemobileOSwhichhelptoachievemaximumappperformance.Allofthedrawings(renderings)ofvisualizationsleveragenativedevicedrawingcapabilitieswhichareoptimizedforhighperformance.

•PowerBImobileprovidesalimitedclientcacheofupto250MBofdataofflinewhichimpactsrenderingandviewingoflargedatasets.•Theircachingmechanismupdatesthemobileappintermittently,whichiswhyinsightsareafewhoursoutofdate.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

PersonalizedAlertsviaPushNotifications

Abilitytosendalertstomobileusersintheformofpushnotifications.Thesenotificationsshouldbetriggeredbypresetthresholds,orbeavailableondemand.

•MicroStrategy’sscalablealertingengineprovidespersonalizedalertstoeveryuser.•Thealertingengineisbasedonarobustdistributionserverthatsupportsmonitoringmultipledatasources100sof1000softimeseveryminuteandcreatingpersonalizedalertsformobileuserswhenasetconditionhasbeenmet.•Thresholdscanbesetonanymetriconanyreport.•Alertsarehandledthroughthedevice’snativepushnotificationsysteminoneofthreeforms:abadge(agraphicassociatedwiththeapplication),ahomescreennotification(amessagewhichtheusercanviewandinteractwith),and/orasound.•Smartbadgescanshowmetricvaluesorthenumberofalerts.

•PowerBIusershavelimitedalertcapabilities.Usersdonotreceivealertswithstreamingdata,alertsonlyworkfortilesfeaturingasinglenumbersuchascardsandgauges.

InstantUpdatestoCustomAppswithNoRecompilation

Updateandpublishchangestocustomappswithouthavingtorecompileandredistribute.Changesaredistributedandavailabletouserswithoutrequiringanappupdate.

•MicroStrategyletsappdevelopersmakeupdatesandpublishchangestotheirmobileappswithouttheneedtorecompile(inXcodeforiOSandinAndroidDevelopmentStudioforAndroid)andredistributeapps.Anychangeinfunctionalityorconfigurationisinstantlyreflectedinthemobileappwithoutrequiringtheusertoupgradetheapponthemobiledevice.Thisflexibilityisverypowerfulwhenusersaretryingtooperateonanagiledevelopmentcycle,whereusersneedtoaccessthechangesinstantlywithouthavingtoconstantlyupgradetheirapp.•MicroStrategyalsoprovidesadrag-and-dropinterfacetomigrateappsfromdevelopment,totest,toproductionbyusingMicroStrategyObjectManager.

•PowerBIMobiledoesnotsupportinstantupdatestoapps.Therefore,anychangesinfunctionalityorconfigurationarenotimmediatelyupdatedinthemobileapp.Thislackofflexibilitybecomesarealstumblingblockwhenusersaretryingtooperateonanagiledevelopmentcycle.Usersneedtoaccessthechangesinstantlywithouthavingtoconstantlyupgradetheirapp,sothislimitationresultsinanegativecustomerexperience.

Customize/WhiteLabel

Abilitytorebrandthemobileappbyincludingcustomizedicons,aswellassplash,launch,andloginscreens.

•TheMobileSDKprovidesappdeveloperswithamultitudeofcustomizationoptions.Thisincludesacode-freeapproachtowhite-labelingandrebrandinganyMicroStrategyMobileapp.•Customizationincludeschangingicons,aswellassplash,launch,andloginscreens.Itenablesdeveloperstomatchcorporatebrandingandlook-and-feelstandards.

•MicrosoftPowerBIdoesnotprovideanSDKbuildanddoesnotallowcustomizedbrandingofthemobileapp.

NativeIntegrationwithEMMVendors

NativeSDKintegrationwithleadingEMMvendorsAirWatch,MobileIron,andBlackberryDynamics,andAppConfigcommunityguidelines.

•MicroStrategy'snativemobilesecurityfeaturesprovideextensivecapabilitiestoprotectsensitivecompanydata,butMicroStrategyprovidestheflexibilitytoleverageadditionalthird-partycapabilities,includingthoseprovidedbyEMMvendors.•MicroStrategyoffersnativeSDKintegrationoniOSwiththreeEMMproviders:MobileIron,BlackberryDynamics,andAirWatch.MicroStrategyoffersnativeSDKintegrationonAndroidwithAirWatch.•MicroStrategyMobilealsosupportsEMMcapabilitiesviaimplementationoftheAppConfigguidelines,nativelyonbothiOSandAndroid.

•PowerBIdoesnotprovidenativeintegrationwithanyofthewidelyusedEMMvendors,whichlimitspopularbenefitssuchasApptunneling,useofexistingVPNsolutions,andmuchmore.EnterprisemobilitymanagementabilityislimitedtoMicrosoftIntune(aseparateproduct).

MobileAppUsageMonitoring

Abilitytocollectmobileusagestatisticsandpopulateadatabaseforanalysis.

•Mobileappclient-sidemonitoringcapturespersonalizedanalysiseverytimeausertapsonanappscreen.Statisticsaregatheredontimespentoneachappscreen,explorationpaths,GPSlocation,appusage,devicetype,operatingsystemversion,andcacheusage.•Withthisinformation,appdeveloperscantrackoverallappadoptionandgeo-locationofusage,performcohortanalysis,supportcontinuousdevelopmentcycles,analyzeappperformance,spotnetworkissues,andtrackadoptionratesofnewdevices,operatingsystems,andclients.Thesestatisticsarecriticaltodrivingappenhancementsandtohoningtheappexperience.•Mobileusagestatsarecapturedevenwhileauserisoffline.Oncetheuserreconnects,thestatsaresubmittedtotheserver.

•PowerBIdoesnotprovidebusinessuserstheabilitytoviewusagestatistics.Usersneedtoinvolveadmintoviewtheusagestatistics.PowerBIdoesnotprovideawaytogetusagelogsinanautomatedfashion.•AuditingusagemonitoringinPowerBIisonlyaPowerBIProfeature(notstandardusingthefreeversion)andauditingeventsareonlyavailableforPowerBIProusers,notthefreeversion.•Furthermore,themaximumdaterangeofusageislimitedto90daysevenwiththePowerBIProversion.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

EmbeddedAnalytics

CreateCustomWebApplications

Theabilitytomodifyandextendexistingfunctionality,createacustomwebapplication,embedcontentinportals,orsimplychangethelookandfeelwithpersonalizedbrandingandlogosthroughapplicationprogramminginterfaces(APIs).

•Akeycomponentofanenterprise-classplatformistheabilitytomodifyandextendexistingfunctionalitytomeettheuniqueneedsofanorganization.Forbuildingcustomizedapplications,arobustBIplatformmustprovideaccesstoallofitsfunctionalitythroughAPIs.TheMicroStrategyBIplatformisamodern,sophisticatedservice-orientedarchitecturethatisdesignedforflexibilityandextensibilitysothatitcangrowwiththedemandsofenterpriseapplications.

•TheMicroStrategyWebSDKenablesdeveloperstobuildafull-fledgedwebapplicationorchangethelookandfeelofanexistingwebapplicationwithanintuitivecustomizationtool.TheWebCustomizationEditorisintegratedwiththemostwidelyusedJavaIDE,Eclipse.Withover5000classesexposedintheWebAPI,thisintegrationnotonlysimplifiesdevelopment,butalsoallowsdeveloperstowritetheircodewithoutmodifyinganysourcecodeorout-of-the-boxconfigurationfiles.Thisapproachishelpfulinmaintainingandupgradingcustomizations.

•TheWebSDKalsoallowsdeveloperstowritetheirownWebServicesthatencapsulateMicroStrategyfunctionalityandexposethisfunctionalitytothird-partyapplications.SincetheservicesusestandardprotocolssuchasHTTPorHTTPSandgeneratearesponseinstandardW3C-compliantformatssuchasXMLorJSON,anythird-partyapplication(webormobile)canconsumetheseservicesandembedMicroStrategyfunctionalityintotheirproduct.MicroStrategy'sservice-orientedarchitectureguaranteesefficiencyforeachserviceorcomponentwithnocoderedundancy.Thisarchitectureisinstarkcontrasttotheservice-orientedarchitecturesofotherBIvendors,whichareaproductofdisparate,separatelydevelopedarchitectures,inheritedfrommergers,andmashedtogether.

•Inaddition,MicroStrategyprovidesaplug-inarchitecturethatenablesdeveloperstoextendout-of-the-boxMicroStrategyWebcodewithstand-alonecustomizationswithouttheneedtochangethesourcecode,thus,makingupgradeswithoutrecodingpossible.MicroStrategysupportsthefollowinglanguagesforWebSDK:Java,XML/JSON,JavaScript,and.NET.

•MicrosoftPowerBIcontentcanbeembeddedincustomapplicationsthroughthePowerBIEmbeddedService.However,PowerBIdoesnothaveacomprehensiveWebAPIsthatallowdeveloperstocustomizewithbranding,logos,orfunctionality.MostpeopleusePowerBIforitsDesktoptoolandnotforitswebcapabilities.

CreateCustomMobileApplicationsiniOSandAndroid

Theabilitytocreatecustomizedmobileapplications,embedBIinthird-partyapps,orrebrandthemobileappbyincludingcustomizedicons,aswellassplash,launch,andloginscreens.

•TheMicroStrategyMobileAPIenablesmobileappdeveloperstocustomizeMicroStrategyMobileappsonAndroidandiOSmobiledevicesbychangingthelookandfeeloftheapp,ordevelopingnewMobileappsthatuseMicroStrategyBIcontent.MicroStrategyprovidesdifferentAPIsforAndroidandiOSdevices.TheflexibilityoftheMobileAPIsenabledeveloperstobuildcustommobileapplicationstoaccommodategrowingneedsoftheorganization.

•TheMobileSDKforiOSconsistsofXcodeprojectsthatallowdeveloperstocompileanddistributecustomMicroStrategyMobileapps.WithoneoftheXcodeprojects,userscanrebrandtheappbyaddingicons,splashscreens,andanappnamethroughsimpleconfigurationchanges.Inaddition,theMobileSDKforiOSenablesuserstoembedMicroStrategyinanexistingapplicationorbuildcustomwidgetsthatcanconsumeMicroStrategydata.

•TheMobileSDKforAndroidletsuserscustomizetheMicroStrategyMobileapplicationtomatchcorporatebrandingrequirements.Italsoallowsuserstopreconfiguretheapplicationtoallowmultipleinstancesoftheapplicationtoexistonasingledevice.

•MicroStrategysupportsthefollowingprogramminglanguagesforMobileSDK:iOS-ObjectiveC,Swift;Android–Java.

•Theabilitytorebrandthemobileapp,includingcustomizedicons,splashscreens,andloginscreensisnotyetsupported.Inaddition,thereisnosupportforembeddingPowerBIcontentinanexistingmobileapplicationorbuildingwidgetsthatconsumePowerBIdata.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

EmbedThird-PartyDataasDatasets

Theabilityforthird-partyapplicationstopushdatadirectlyintoaBIapplicationforuseindashboardsorreports.

•Organizationsarealwayslookingtoconnecttoavarietyofsourcesthatmaynotbenativelysupportedwiththeplatform.UsingthePushAPI,organizationscanpushexternaldatainJSONformatusingRESTAPIsintoin-memorycubesontheMicroStrategyIntelligenceServer,souserscanreadilyconsume,process,andanalyzethecorrespondingdata.•MicroStrategymakesitpossiblefororganizationstoleveragenewdataassetsbyenablingapplicationssuchasETLtoolsthatconnecttothesedatasourcesandmovedataintoMicroStrategy.•ThePushAPIenablesthird-partyvendorstogenerateMicroStrategydatasets,thus,unlockingnewend-userworkflowsandopportunitiesforpartnerintegrations.

•PowerBIdoesnothaveamechanismforthird-partyapplicationstopushdataascubes.Thus,customerscanonlyusethelimiteddatasourcesthatarecertifiedbyPowerBI.

CreateCustomHTML5Visualizations

TheabilitytoembedorcreatecustomHTML5visualizationswithopensourcelibrariessuchasD3,thatcanbedeployedontopofdatasources.

•MicroStrategyintegrateswiththird-partyandopensourceJavaScriptvisualizations,souserscantellevenmorecompellingstorieswiththeirdata.•MicroStrategyprovidesAPIs,tools,samples,anddocumentationtohelpusersbuildcustomHTML5visualizationsusingopensourceandcommerciallibrarieslikeD3andGoogleCharts.•Userscanbuildoutsupportforfunctionalityincludingselectors,dropzones,colorpalettes,andthresholds.Itisalsopossibletotransformvisualizationsintotext-basednarrativesbyintegratingwithnativelanguagegeneration(NLG)platforms,suchasthoseofferedbyAutomatedInsightsandNarrativeScience.

•MicrosoftPowerBIprovidestheabilitytoimportD3visualizationsandcreatenewcustomvisualizations.

ExtractSubsetsofDataUsingRESTfulAPIs

Theabilityforcustomthird-partywebapplicationstousetheBIplatformasadatasourcetoextractsubsetsofdatafromareportorexistingcube.

•WithRESTfulAPIs,organizationscanuseMicroStrategyasadatasourcetoquicklyextractsubsetsofpre-processeddatainJSONformat.ThisaddressestheneedsoflargeenterprisesandOEMpartnersthatconsumedatathroughMicroStrategy'sgovernedandsecuredarchitectureviacustomizedbusinessapplications.

•ThereiscurrentlynowaytoextractdatafromPowerBItobeusedincustomwebapplications.

CreateCustomDataConnectors

Theabilitytocreateacustomdatasourcethatuserscanconnecttoandleverageintheirreportsanddashboards.

•Withnewandupdateddatasourcesbeingpublishedbydatabasevendorsalmostweekly,organizationsneedfastaccesstoconnecttoandusethedatastoredinthesevariousdatalocations.•MicroStrategynativelysupports100softhemostpopulardatasourcesandcontinuestoenhanceconnectivitywitheachdatabaseupgrade.•MicroStrategyalsoallowsorganizationstobuildtheirownconnectorstocustomdataassetswiththeDataConnectorSDK.OrganizationscanleverageHTMLandJavaScripttobuildcustomconnectorsfortheMicroStrategyDataImportinterfaceandbuildtheirowncustomizedintegrationsforthesedatasourceswithinMicroStrategy,thus,providingusersaccesstoanydatasourcewithoutwaitingforthemtobecertifiedbytheplatform.

•MicrosoftPowerBIdoesnotcurrentlysupportthecreationofcustomdataconnectors.Rather,PowerBIprovidessupportforonlyasetofdatasourcesthatareavailableforuse.

MultitenancySupport

Theabilitytodeployasingleinstanceofasoftwareapplicationtoservemultiplecustomers,whereeachcustomeriscalledatenant.

•MultitenancyenablesanOEM’svariouscustomerstoexperiencecustomapplications,allbuiltonasinglearchitecture.Sharingresourcesresultsinlessadministrativeoverhead,reducedresourceconsumption,andlowoverallTCO.•MicroStrategysupportsaspectrumofmultitenantarchitecturesfromhighisolationtohighsharing.Inaddition,MicroStrategyallowsforpersonalizationinasharedprojectsuchascustombrandingandlogosforeachtenant,personalizedobjectnames,andinternationalizationcapabilities.

•PowerBIrecentlyintroducedrow-levelsecurity,whichishowtheygoaboutsettingupamultitenantenvironment.However,thereisnowaytocustomizeeachenvironmentwithatenant'sbranding,logo,orcustomizedschema.Theyhavelimitedmulti-tenantarchitectureoffersaswell.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

EnterpriseCloud

SimplifiedEnterpriseDeployment

TheabilitytoeasilydeployanenterprisecloudenvironmentwithoutITsupport.

•MicroStrategyonAWSwillenablecustomerstodeployenterprisenetworksthatarefullyconfiguredandreadytouseinlessthan30minutes.Thissavesuserstimeandmoneybyeliminatingtheneedtodownload,install,andconfiguretheenvironmentsthemselves.Userscanchoosefromdifferentinstancetypesandsizesbasedoncostorusagerequirements.•Cloudenvironmentscanalsobedeployeddirectlyintoacustomer'sAWSaccountformaximumcontrol.•Userscanlaunch3differentenvironmenttypes,rangingfromanall-in-onesystemtoanenterprise-gradedistributedandredundantsystem.

•PowerBIisonlyaSaaS.Itisnotdeployableasasingletenant.OrganizationslookingforenterprisegradeperformanceshouldnotusePowerBI.

GlobalAvailability

Theabilitytodeployenvironmentsglobally.Globaloptionsmakeiteasyforcustomerstodeploytheirenvironmentsclosertohomesotheycanmeetperformance,compliance,anddatarequirements.

•MicroStrategyCloudcandeploydistributedandredundantsystemsinover42AWSAvailabilityZonesin16geographicregionsaroundtheworld.ThisincludescountriesacrossNorthAmerica,SouthAmerica,Asia,Europe,andAustralia.ThisenablesorganizationstodeployMicroStrategyclosertoitsusers.Thisdecreaseslatencyandenablesfasterresponsetimes.Byhavingdatacentersclosertohome,italsoallowsthedataenterstocomplywithlocallawsandregulations.

RegionandNumberofAvailabilityZones

•AWSGovCloud(2)

•USWestOregon(3),NorthernCalifornia(3)

•USEastNorthernVirginia(5),Ohio(3)

•CanadaCentral(2)

•SouthAmericaSãoPaulo(3)

•EuropeIreland(3),Frankfurt(2),London(2)

•AsiaPacificSingapore(2),Sydney(3),Tokyo(3),Seoul(2),Mumbai(2)

•ChinaBeijing(2)

•NewRegions(comingsoon)ParisNingxia

•PowerBIisaSaaSsolutionthatrunsontopofAzure.Azureisgenerallyavailablein34regionsaroundtheworld,withplansannouncedfor4additionalregions.

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CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

APIEnabledOperations

JavaScriptframeworksthatprovideanumberofAPIstohelpcustomersbuildapplications.

•TheMicroStrategyCloudAPIgivescustomersunlimitedflexibilitytocreatetheirowncustomworkflows.Customershavetheabilitytobuildpersonalizeduserinterfacesfordeployingandmanagingtheircloudenvironments.ThisempowersdeveloperstoautomatetheirMicroStrategyCloudcapabilities.•ThroughAPIs,itispossibletolaunch1000MicroStrategyinstanceswithasinglelineofcode,resizethemtoanysize,andthenterminatethemoncedone.WithoutAPIs,thiswouldbeamanualprocess.It’seasytointegratewithotherautomationtoolsandtheAPIworkswithanyprogramminglanguage.

CloudSpecificAPIswesupport:•Retrieveorsearchforenvironments•Createnewenvironments•GetEnvironmentContactDetailsList•ResendEmailtotheownersoftheenvironments•Restartenvironment/s•Startenvironment/s•GetEnvironmentStates•Stopenvironment/s•Terminateenvironments•FindenvironmentdetailsbyenvironmentID•UpdateEnvironmentContactDetails•Updateexpirationdateforenvironment•FindalltheinstancesinanenvironmentbyenvironmentID•FindalltheinstancesstateinanenvironmentbyenvironmentID•RestartInstance•StartInstance•StopInstance•Findschedulesbyenvironmentid•Createscheduleforenvironment•Inactivatetheselectedschedulebyscheduleidandenvironmentid•Findschedulebyscheduleidandenvironmentid•Updatescheduleforenvironment•Resizeallserverinstanceorselectedserverinstanceofanenvironment•Createnewenvironments

•UserscanleverageanyprogramminglanguagethatsupportsRESTcallstocreatecustomPowerBIdashboardswithreal-timedata.However,customersarenotabletolaunchacloudserverwithPowerBIinstalledonit.

DisasterRecoveryandFailover

Clusteredserversthatrestorebackupsafterfailuresonoworkortimeislost.

•MicroStrategyCloudclustersenterprisedeploymentswithmultiplenodes,andgivesorganizationstheflexibilitytoaddadditionalnodes.•Clusterednodesprovideloadbalancing,highavailability,failover,andredundancy.Eachnodesynchronizesmetadatainformation,historylists,andreportcaches.Incaseofdisasterorfailure,MicroStrategybackupsarestoredredundantlyacrossmultipleavailabilityzonesandcanbeaccessedandrestoredinanalternateavailabilityzone.ThisaffordszerodowntimeanduserscanalwaysaccesstheirMicroStrategyenvironment.

•Highavailabilityoptionsforthegatewayarenotyetavailable.•ThePowerBIservicecomeswitha99.9%uptimeandafinancially-backedservicelevelagreement(SLA).ThisSLAcoversonlytheclouddeployment.

CentralizedAdministration

Asingleinterfacethatprovidesalltheadministrationtoolstomanageandmonitoranenterprisecloudenvironment.

•MicroStrategyallowsthecustomertostart,stop,andrestartanAWSenvironmentwhileretainingitscontents.Customerscantakeadvantageofstoppingtheirenvironmentstosaveoncosts,especiallyduringnon-peakhours.•ThenewEnvironmentManagertoolallowsuserstoscheduletheseroutinetaskstooccuratspecificdatesandtimes.•ForPOCordevelopmentpurposes,anadministratorcanstopthesemachinesduringnon-peakhourstoreducecosts.•Customersonlypayforwhattheyuse.

•TheadminportalallowsfortenantmanagementofPowerBIintheorganization.Itincludesitemssuchasusagemetrics,accesstotheOffice365admincenter,andsettings.

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CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

AutoScaling Theabilitytoresizecloudenvironmentsbasedontheconditionsthecustomerdefines.

•MicroStrategyCloudcustomershavetheabilitytoscaletheirenvironmentupordownwithover6differentinstancesizeoptionsfromAWSrangingfrom4vCPUand15.25GiBto64vCPUand488GiBofmemory.•Environmentscanscaleon-demandorschedulebasedonusagepatterns,applicationusagepatterns,anddatasize.Customerscanaddnewusersatanytimeanddeploymultipleenvironmentsandprojectsastheyseefit.•Customerspayforwhattheyuseaccordingtolengthoftime.

PowerBIisaSaaSsolutionthatrunsontopofAzure.Customerscanloaddatain-memory,limitingthemtojust10GBofdata.Or,theycanuseDirectQuery,whichalsocomeswithlimitations.

SeamlessUpgrades

Upgradetheplatformandcorrespondingserverswithoutanydowntimeoradditionalwork.

BymovingtotheMicroStrategyCloud,customerscanensurethattheyhavethelatestplatformandversionrelease,allowingthemtotakeadvantageofthelatestplatformsecurityandfeatureenhancements.WiththenewCloudEnvironmentManager,customerscanscheduleupgradesduringnon-peakhourstoguaranteeseamlessupgradeswithzerodowntime.Testingandhealthchecksareautomaticallyperformedtohelpensureasuccessfulupgrade.

•PowerBIisaSaaSsolutionthatrunsontopofAzure.Microsoftmanagesadministration,monitoring,ongoingmaintenance,andupgrades.

HighPerformanceandReliability

Maintainhighperformanceandreliabilitywithoutsacrificinguserexperienceorsecurity.

•EachMicroStrategydeploymentisinasingle-tenant,privatecloud.Thisallowsorganizationstocustomizethesoftwaretomeettheirneeds.Queriesrunbycustomerswillnotaffectothers.Eachinstanceisisolatedfromothersformaximumprivacy.

•TheMicroStrategyCloudoperationsteamhasthecloudexpertsandsupporttohelpensurehighperformanceandreliability.WearebackednotonlybyAWS’sworld-classinfrastructure,butalsoAWSexpertswhohelpeddesignandautomateourclouddeployment.OurCloudenvironmentwasbuiltwiththelatestAWStechnologyandaccordingtoAWS’sbestpractices.Ourteamproactivelypatchesinfrastructure,operatingsystems,andapplicationstooptimizeperformancewhiledeterringsecuritythreats.Wehaveprocessesinplacesothatsystemsaremonitored,includingtheanalyticsandmobilityservers.

•MicroStrategyallowsorganizationstoclusterupto8servernodes.Beyondbeingabletofurtherscaleinvolumeofanalyticscontent,thiswillimproveoverallSLAsbyreorganizinglargeclustersforhigheravailabilityandfasterservicerecovery,reduceTCObyconsolidationofmultipleenvironments,andremovefrictiontodeploynewapplicationsandincreaseusercapacity.

•PowerBIisnotrecommendedforanenterpriseclouddeployment.PowerBIhasa10millionrowlimitationanda10GBperuserlimitperuser.Thislimitstheamountofanalyticsausercandoandcanslowdownthemostcommonpoweruser.Thereisalsoa1GBlimit,perdataset,thatisimportedintoPowerBI.IfyouhavechosentokeeptheExcelexperience,insteadofimportingthedata,youwillbelimitedto250MBforthedataset.Enterprisedatasetsaretypicallymuchgreaterthan250MBsouserswillnotbeabletodoanytypeofanalysisordashboardcreationinPowerBI.

•ApplicationswithgreaterdatavolumescanbebuiltusingMicrosoftSQLServerAnalysisServicesorAzureHDInsights.However,thisaddstodeploymentcomplexityandownershipcosts.

DataConnectivityandMigration

Servicesforcustomerslookingtomovetheirdataintothecloudorconnecttheiron-premdatatotheircloudenvironment.

•MicroStrategyprovidesdataconnectivityanddatawarehousesolutionstomeetcustomerneeds.Customersmaychoosetomigratetheirdataintothecloud.WeofferoptionstomigrateintoAmazonRedshift,SQLServerEnterprise,SQLServerStandard,MySQL,orAuroraDWHplatforms.Whencustomerschoosethisoption,MicroStrategybuildsthechosenDWHwithinthesameVPCastherestoftheBIcloudenvironment.MicroStrategyworkswithcustomerstoselectthecorrectsize(CPU/RAM)DWHmachinethatmeetstheirneeds.ETLoptionsarealsoavailable.

•Ifacustomerchoosestomaintaintheirdatabaseon-premorinanotherclouddatasource,atypicalimplementationinvolvesestablishingaVPNconnectionbetweentheMicroStrategyCloudanditsdatabaseordata.Theperformanceofthisarchitecturecanvarybasedonavarietyoffactors,includingthephysicaldistancebetweentheMicroStrategyClouddatacenterandthecustomerdatasource,thelatencyofthedataconnection,thebandwidthoftheconnection,theamountofusage,itsqueryintensiveness,thequery-responselatencyofthecustomerdatasource,andothervariables.

•DatainPowerBIcanonlybemigratedtoAzuredatasources.•Dataconnectivityislimitedtoahandfulofdatasourcesandmostofthemhavetobequeriedandloadedintoafile.InthePowerBIservice,userscannotconnectdirectlytoadatabaseandbeginexploringitsdata(unlessitisatabularmodeldatabase).Userscan,however,usePowerBIDesktoporExceltoqueryandloadthatlogisticsdataintoadatamodelandthensaveasafile.UserscanthenimportthatfileintoPowerBIwhereadatasetiscreated.ThisisdifficultforcustomersnotcurrentlyutilizinganyMicrosoft'sdatasources.Thiswilladdcomplexityandcostformostusers.•Thereisnomigrationpathbacktoon-premisesandviceversa.

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CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

DataSecurity Securitytoprotectcustomerdata24/7/365.

•MicroStrategyCloudsecuritymeetsorexceedsindustrystandardsandbestpractices.MicroStrategyimplementsstrongcontrolpracticestoeffectivelymaintainthesecurityandavailabilityoftheMicroStrategyCloudandassociateddata.Wehelpensurethatyourdataissecureatnetworkandapplicationlevelsfromanyattacks.WefollowthelatestindustrystandardsonmanycompliancesandcertificationssuchasSOCI&II,HIPAA,PCI,andPrivacyShield.

•ThePowerBIserviceisbuiltontheMicrosoftAzurecloudcomputingplatformandtakesadvantageofAzure’ssetofsecuritytechnologiesandpractices.•PowerBIusesseparatefront-endandback-endclusters,thegatewayrole,andasecuredatastoragearchitecturetoprotectinformation.•Dataisencryptedatrestandintransit.

EnterpriseIoT

DigitalBadge Useasingledigitalidentifiertotrack,report,andmanagealluserinteractionswithenterpriseassets.Thebadgeverifiesidentitiespriortograntingaccesstoenterpriseassets.

•MicroStrategy,viaUsher,deliverssmartphone-baseddigitalbadgesthatprovideseamlessaccesstophysicalandlogicalassetsacrosstheenterprise.•Digitalbadgesreplacephysicalbadges,keyfobs,passwords,andotheridentifierswithdigitalcredentialsdeliveredviaamobileapp.Badgesarebrandedbytheissuingorganizationandaredynamicallyandsecurelylinkedtoanindividuals'privilegesandaccessrights.•Badgescanberemotelyissuedandrevokednearlyinstantaneously.Theyareprovisionedviasecure,out-of-bandmeans,andtheirusecanbegatedbybiometric,geographical,ortemporalconstraints.•Thedigitalbadgeprovidesauniqueidentifierthatcanbeusedbyanysinglebadgetovalidatetheidentityofanyotherbadge.Italsoprovidesone-timepasscodesforasecondfactorofauthentication.

•DigitalbadgesarenotprovidedinPowerBI.MicroStrategyistheonlyBIplatformthatofferspassword-freeloginviaamobileapp.

PhysicalAccess

Controlandmanageaccesstoanyentrywayacrossanenterpriseusingadigitalbadgetoenhanceorreplaceexistingaccesscardsforemployees,contractors,andvisitors.

•MicroStrategyprovidessmartphone-basedphysicalaccessfunctionalitypre-integratedwithleadingPACSvendors.Usherworkstoconsolidatemultiplephysicalaccesscontrolsystemsthroughoutanenterprise.•WithanOpenAPImodel,MicroStrategycanintegratewithpartnerphysicalaccesscontrolsystems,buildingautomationsystems,manufacturingsystems,InternetofThings(IoT)grids,andnetworksandmanagementsystemstodelivermoreadvancedfunctionalityandimplementationoptionstocustomers.

•Physicalaccessisnotsupported.PowerBIdoesnotsupportOTBintegrationwithleadingPACSvendorsonmobiledevices.Microsoft'sIoTproductsdonotprovidethisfunctionality.

LogicalAccess

AccessalltypesofdigitalassetsinanorganizationincludingBIapplications,webapplications,VPNs,andworkstationsfromasinglepoint.

•MicroStrategyprovidessecuredigitalidentitythatallowsuserstoaccessnearlyanysysteminanenterprise(devices,applications,andVPNs)fromasinglepoint.InordertobothprotectthecurrentITinvestmentsofcorporationsaswellasenablefutureinvestments,logicalaccesswithMicroStrategyiscompatiblewithbothindustry-standardprotocolslikeSAMLandRADIUSaswellasemergingstandardssuchasOpenIDConnect.

•MicrosoftPowerBIdoesnotofferlogicalaccesstodigitalsystemsotherthanitsownBIsuite.PowerBIcanbeconfiguredtouseSAML(securityassertionmarkuplanguage)orOAuthforpassword-freelogins/singlesign-on,butthisrequiresathird-partyauthenticationsolution.InWindows10Mobile,Microsoftdoesprovidesomeseamless/multi-factorlogicalaccesscapabilitiestodevices,VPNs,andthird-partyapps,thoughthatisadifferentproductentirelyandisnotinteroperablewithiOS/Androiddevices.

BluetoothSensing

Enablecontextualinteractions,security,andseamlessuserexperiencesviaBluetoothdeliveringreal-timelocationalawarenessofenterpriseassets.

•IntheMicroStrategyplatform,Usher’sBluetooth(BLE4.0)integrationenablesreal-timemicro-locationalawarenessofenterpriseassetsaswellastouch-freephysicalandlogicalaccess.•Thisallowsthousandsofuserstoprojecttheiridentityandmoveaboutacorporateenvironmentaccessingdoorwaysandsystemssecurelywithdrasticallydecreasedamountsoffriction.TheBluetoothsensingcapabilitycanalsobeconfiguredtologproximityataparticularplaceandtime.

•PowerBIdoesnotintegratewithBluetooth.IntheEIoTcontext,acustomerwouldneedtomakeaninvestmentintoMicrosoft'sAzureIoTplatformtoacquireBluetoothcapabilities.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

BarcodeScanner

TrackenterpriseassetsbyscanningbarcodesorQRcodeswheneverauserinteractswiththem.Thisabilitysetsthefoundationforseamlessrepair,maintenance,andinventorymanagementofenterpriseassets.

•TheintegratedbarcodescannerinMicroStrategybadgescanscanvirtuallyanykindofQRorbarcodetag,securelyloggingalinkagebetweenanemployeeandaproduct,machine,oranyvaluableenterpriseasset.•ThiscapabilityallowsthetrackingofofflineassetsusinglabelsandtagswithbarorQRcodesandcanimproveprocessauditingandenforcementforcustomerservice,maintenance,andmore.Scanningbarcodeshelpstakedatafrommultiplecomponentsandsystemsandcombinethemtoimprovethepredictabilityofperformanceissuesthatariseinday-to-daybusinessoperations.

•TrackingassetswithbarcodescannersisnotsupportedinPowerBI.ThisisinpartduetoPowerBInotprovidingadigitalbadgeforuseininteractingwiththeEnterpriseInternetofThings.TheAzureIoTplatformcanpulldatacollectedbythird-partybarcodescanners,butthesearedistinctproductswithseparatelicensingandintegrationprocesses.

Communication&Collaboration

Empowermanagementanddecision-makingtobemoretimely,informed,andcollaborativethroughdirect,in-app2-waymessagingbasedonlocationandsystemsaccess.

•TheUsherout-of-the-boxproductivityapplicationallowsmanagerstoquicklyidentify,verify,coordinate,andcommunicatewithotherusers–eitherin-personorbyremotelocation.•UsershavethecapabilitytoexchangemessagesfromanyclientinterfaceviatheIdentityserverastheintermediary.Thisfeaturesupportsanumberofusecasesincludingemployeesafety,support,andcoordination,particularlyforfieldworkforcesorduringspecialevents.

•ForPowerBI,thisisnotofferedoutsideofannotationsandcollaborationfordashboardsinitsBIinterfaces.SincePowerBIdoesnotprovideadigitaltwinthatiscarriedbyuserswiththeminamobileform-factoratalltimes,itfurtherlacksaconvenientmeansofreachingusersinatimelyfashion.Additionally,thismeansthereismuchlesscontextualinformationavailableaboutusersinanygivenpointintimetoinfluencethedirectionofcommuniques.

Real-timeTelemetry

Generateconsumablereal-timeintelligenceviadigitalidentityinteractionswithalltypesofenterpriseassets(physicalandlogical)andconstituents.

•WithMicroStrategyUsherbadges,userpresenceandactionscreatereal-timetelemetryviaanApacheKafkaCluster–anopen-sourceprogramdeliveringadistributed,partitioned,andreplicatedcommitlogservicesupportingreal-timedataprocessingandbigdatavolumes.Thistelemetrydataisarichandunderutilizedsourceofinformationthatisthekeytounlockingasmarter,moreproductiveworkforce.Toexpeditevaluecreation,MicroStrategyhelpsorganizationsefficientlycreateandharnessmassiveamountsoftimelyinformationarrivingfromEIoTdevices.

•PowerBIsupportsreal-timestreamingwithsomelimitations.Thedevicesandsourcesofstreamingdatacanbefactorysensors,socialmediasources,serviceusagemetrics,oranythingelsefromwhichtime-sensitivedatacanbecollectedortransmitted.•Whileadatasetcanincludemultipledatatypes,PowerBIreportsanddashboardscanonlysourcedatafromasingledataset.Similarly,PowerBIcannotmiximporteddatawithdataaccessedfromreal-timeconnections.It'soneortheother.•PowerBIs'lackofadigitalbadgepreventsitfromgeneratingcomprehensive,real-timetelemetrystemmingfromtheinteractionsbetweenenterpriseassetsandconstituents.ToaccomplishsomeofthiswithMicrosoft,customerspurchaselicensesandserversforaseparateproduct(AzureIoT)thatisnotfullyintegratedwithPowerBI.

OTBReportingModule

Deployreportingbasedontelemetry,pullingdatafromallassetsandaccesspointstodeliverinsightintooperationsandcomplianceinaunified,“singlesourceoftruth”dashboard.Reportsshouldbecustomizablewiththeabilitytoblenddatafromotherenterpriserepositories.

•UsherAnalyticsisaMicroStrategyprojectincludedout-of-the-boxwithabadgeimplementation.MicroStrategytakescareoftheETLprocessessoaccessandauthorizationdatageneratedontheback-endisautomaticallyloadedintoadatawarehouseandleveragedbyapre-builtdataschema.Thisprojectincludesmultipledashboardsandamobileapplicationforvisibilityintointeractionsbetweenenterpriseconstituentsandassets.

•OTBreportingforanaccess-centricEIoTimplementationisnotsupportedbyPowerBI.AlthoughPowerBIcanintegratewithAzureIoTinafairlystraightforwardfashiontopullinsensordata,forPowerBItodeliverdashboardsthatshowaconvergedlogofphysicalandlogicaltransactionsbyeachuserinanenterprise,asignificantamountoflabor(connecting,ETL-ing,architecting,dashboarding)wouldneedtooccur.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

IntegrationwithDirectoryServices

Synchronizetodirectoryservicesastheauthoritativesourceforemployeerecordsandattributes.Supporttheenforcementofdirectoryprovisioningforauthorization(privileges,entitlements,andrestrictions).

•WithintheMicroStrategyplatform,UsherNetworkManagerhaspre-builtdirectoryintegrationswithMicrosoftActiveDirectory,AWSDirectoryServices,andOktaUniversalDirectory.UsherisalsocompatiblewiththeOpenLDAPstandard.ThisallowsMicroStrategytoquicklyissuestandardizedcredentialstoallusers,eveninorganizationswhichutilizemultipleidentityrepositories-orevenmanuallyaddtemporaryuserswhodonotexistinanyrepository.

•PowerBIsupportsintegrationwithonpremiseActiveDirectoryserversmappingtoaUPNforcredentials.However,itintegratesnativelywithfewerthird-partyidentityrepositoriescomparedtoMicroStrategy.

IdentityServer Manageanetworkofusersbyconfiguringrelationshipsthatprompt,enable,orsecureinteractionsamongemployeesandassetswithinthenetwork.IdentityServersenableadministratorstocreate,configure,distribute,revoke,andmanagedigitalidentitieswithuserbadges.

•TheMicroStrategyUsheridentityserver,whichassignsandissuesdigitaltwinstousersintheformofbadges,isFIDOAlliance-certifiedonaUAFprotocolfordeliveringpassword-freeauthenticationbasedonpublickeycryptography.Itisstronglyresistanttophishingandcanmakeuseraccesssubjecttogeographicandtemporalconstraints.

TheUsherserverarchitectureisbuilttoensurethatonlyauthorizedbadgeuserscommunicatewiththeidentityserver,andonlyfromauthorizeddevices.TheUsherserverhasthesoleauthoritytoconvertamobiledeviceintoanauthorizeddevicethroughaprocessthathelpsensurethatroguedevicesorapplicationswillnotbeabletocommunicatewiththeidentityserver.Theidentityserverprovidessupportforencryptionofdataatrestandintransit,encryptionkeymanagement,andtransactionloggingtiedtoanindividualuser’sidentity.

•PowerBIdoesnotprovideOTBsupportforidentityservers.UserandassetadministrationinPowerBIislimitedtocontrollingBIapplicationsandenvironments.AsitpertainstotheEIoT,Microsofthasaseparateoffering(AzureIoT)whichallowsfortheprovisioningandconfigurationofrelationshipsbetweenconnectedsensorsanddevices(thoughthesearegenerallynotusedasidentityextensionsforemployees).

EnterprisePartner

100%FocusonEnterpriseAnalytics

Corebusinessisexclusivelyfocusedonenterpriseanalytics.

•MicroStrategyisdedicatedtoasinglebusinessline,exclusivelyfocusedonenterpriseanalyticsandmobilitysoftware.•MicroStrategy’smissionistoprovideenterprisecustomerswithaworld-classsoftwareplatformandexpertservicessotheycandeployuniqueintelligenceapplications.

•Microsoftisaconglomeratewith3distinctbusinesssegments,noneofwhichfocusonenterpriseanalytics.•WithintheIntelligentCloudbusinesssegment,ServerProductsandCloudServicesandEnterpriseServicesaretheprimarycategories.PowerBIismerelyoneofmanyproductsofferedintheCloudServicescategory(othersincludeSQLServer,WindowsServerandAzure).•PowerBIisn’tevenmentionedinMicrosoft’smostrecentannualreport.

PlatformCohesion

Cohesionisanimportantconceptinsoftwaredesignbecauseitreducescomplexity,enhancessystemmaintainabilityandincreasesreusability,whichtogetherpromoteperformance,scalabilityandelegance.

•MicroStrategy10hasaunifiedplatformarchitectureuniquelysuitedtodeliverhigh-performanceapplicationsthatarehighlyreusableandsecure,andcanmeetthebusinessintelligencedemandsofvarioususersandorganizations.•Sinceitsinception,MicroStrategyhasbeendevelopingitsplatformtechnology100%organically.

•Releasedpubliclyin2015,PowerBIwastheamalgamationofseveralMicrosoftExceladd-ins,includingPowerQuery,PowerPivotandPowerView.PowerBIisaSaaSonlysolutiondeliveredviatheAzurecloud,whereasMicrosoftReportingServicesandAnalysisServicesmakeupMicrosoft’son-premisessolution.Presently,theintegrationbetweenthetwoislimited.•MicrosoftacquiredDatazenin2015tobeefupPowerBI.•PowerBIcontinuestorelyonExcelforcertainfunctions,andenterprisecustomersoftenneedtouseotheranalyticstoolsinconjunctionwithPowerBI.•PowerBIhasnotbeenorganicallygrowntoserveasanenterpriseanalyticssolution.•PowerBImustcompeteforattentionandfundingwithintheMicrosoftconglomerate.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTPowerBI PowerBI

ScoreMSTRScore

VisionaryCEO

CEOanticipatesanddrivestechnologytrendsintheenterpriseanalyticsindustry.

•MicroStrategy’sCEO,MichaelSaylor,hasanticipatedtechnologytrendssuchasmobiletechnology’stransformationofbusinessoperations,andledthecompanythroughmultiplewavesofinnovationsuchasclient-server,web,mobile,cloudandenterpriseinternetofthings.•Mr.SaylorisalsotheauthorofTheNewYorkTime’sbest-sellingbook,“TheMobileWave.”

•TheattentionofMicrosoft’sCEOisdividedamongalargenumberofbusinesssegmentsandproductcategories.It’sunclearwhattheCEO’svisionisforPowerBI.

CEOEngagementwithCustomers

CEOengagesdirectlyandsubstantiallywithcustomersaroundtheworld.

•MicroStrategy’sCEOdirectlyengageswithcustomersaroundtheworldbypersonallyparticipatinginamajorityofthe100+SymposiumeventsthatMicroStrategyholdsperyearin35differentcountries,inadditiontoothercustomermeetingsandeventsonaregularbasis.

•PowerBIisaverysmallportionofMicrosoft’sconglomeratebusiness.GiventhelargenumberofMicrosoftbusinesssegmentsandproductcategories,itsCEOcan’tbefocusedonengagementwithenterpriseanalyticscustomers.

TenuredExecutiveTeam

Executiveteamhasextensiveexperienceinenterpriseanalyticsandmobility.

•MicroStrategy’sCEOandCTOcollectivelyhaveover50yearsofexperienceinenterpriseanalyticsandmobility.•Additionally,MicroStrategy’sCEOhassciencedegreesfromMITandmorethan50patentstohisname,andhasbeenthedrivingforcebehindMicroStrategy’stechnologysinceitsinception.

•Enterpriseanalyticsisn’tthecorebackgroundofanymemberonMicrosoft’sseniorexecutiveteam.

ShareholderAlignment

Principalshareholderandmanagementinterestsarealignedwiththecompany’slong-termsuccess.

•Mr.Saylor,thecompany’sChairmanoftheBoard,President&CEO,foundedMicroStrategyin1989andhasbeenthecompany’scontrollingshareholdersinceitsinception.Accordingly,shareholderandmanagementinterestsarefullyalignedinpursuingMicroStrategy’svisionandlong-termsuccess.

•Microsoft’sstockownershipisdispersedanditslargershareholdersareinvestmentmanagementcompanies.•Microsoft’sCEOholdslessthan1%ownershipinterestinthecompany.EvenBillGates,thecompany’sfounder,onlyholdslessthan2.5%ofthecompany.

PubliclyTradedCompany

Withgreatertransparency,stabilityandaccesstofunding,apubliclytradedcompanygenerallyhasastrongermanagementteam,instillsgreaterconfidenceincustomersandhasmorefinanciallevers.

•Havinggonepublic18yearsago,MicroStrategyisamaturepubliclytradedcompany.

•Microsoftisapubliclytradedcompany,butPowerBI’sfinancialperformanceisunknownbecauseit’ssuchasmallportionofMicrosoft’soverallbusinessandMicrosoftdoesn’tseparatelyreportonit.ThismakesitmoredifficulttopredictMicrosoft’splansforPowerBIandcreatessignificantuncertaintyforcustomers.

StrongFinancials

Aprofitableorganizationwithastrongbalancesheetcanbetterwithstandmarketvolatilityandfluctuations.

•MicroStrategyhasbeenprofitableoverthelast13years,withcombinednetincomeof$197millionoverthelast2fiscalyearsandanoperatingmarginof21%for2016.•Inaddition,MicroStrategy’sbalancesheetisstrongwithzerodebt.

•Microsoftisaconglomerate,andthefinancialperformanceofPowerBIisunclear.

WorldwideSalesPresence

Companyhastheabilitytodirectlyengagewithorganizationsaroundtheworld.

•MicroStrategyhasofficesin26countriesacrosseverymajorregionoftheworld.

•WhileMicrosofthasofficesinanumberofcountries,Microsoftisaconglomeratebusiness,andtheextenttowhichthoseofficessupportenterpriseanalyticssalesandcustomersisunclear.

WorldwideServicesPresence

Companyhastheabilitytoprovidesupportandservicestocustomersaroundtheworld.

•MicroStrategyhasofficesin26countriesacrosseverymajorregionoftheworld.

•WhileMicrosofthasofficesinanumberofcountries,Microsoftisaconglomeratebusiness,andtheextenttowhichthoseofficesprovideenterpriseanalyticsservicesisunclear.

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CriticalCapabilitiesfortheEnterprisewithNewData OverviewOverview -vsOBIEE -

CriticalCapabilities-OBIEEScoresTechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

OracleScore

CriticalCapability

OracleScore CriticalCapability Oracle

Score CriticalCapability OracleScore

CriticalCapability

OracleScore

CriticalCapability

OracleScore

CriticalCapability

OracleScore

1ObjectOriented

Reusability

Self-ServiceData

DiscoveryTransactionalWorkflows

CreateCustomWebApplications

SimplifiedEnterpriseDeployment

DigitalBadge100%Focus

onEnterpriseAnalytics

2 DataGovernance

OptimizedData

ConnectivityEmbeddedMultimedia

CreateCustomMobile

ApplicationsiniOSandAndroid

GlobalAvailability

PhysicalAccess

PlatformCohesion

3 UserSecurity

DataPreparationandBlending

GeospatialAnalysis

EmbedThird-PartyDataas

DatasetsAPIEnabledOperations LogicalAccess Visionary

CEO

4 Scalability EnterpriseReports OfflineAccess

CreateCustomHTML5

Visualizations

DisasterRecoveryand

FailoverBluetoothSensing

CEOEngagement

withCustomers

5 PerformanceDashboards

anddocuments

MobileClientCachingforHighPerformance

ExtractSubsetsofDataUsingRESTfulAPIs

CentralizedAdministration

BarcodeScanner

TenuredExecutiveTeam

6 Automation MobileAnalytics

PersonalizedAlertsviaPushNotifications

CreateCustomDataConnectors AutoScaling Communication

&CollaborationShareholderAlignment

7 Monitoring RealTimeAnalytics

InstantUpdatestoCustomAppswithNoRecompilation

MultitenancySupport

SeamlessUpgrades

Real-timeTelemetry

PubliclyTraded

Company

8 DeploymentPredictive

AnalyticsandMachineLearning

Customize/WhiteLabel

HighPerformanceandReliability

OTBReportingModule

StrongFinancials

9 HighAvailability

BigDataAnalytics

NativeIntegrationwithEMMVendors

Data

ConnectivityandMigration

IntegrationwithDirectoryServices

WorldwideSales

Presence

10 In-memoryArchitecture

AutomatedDistributionandAlerting

MobileAppUsageMonitoring DataSecurity IdentityServer

WorldwideServicesPresence

TechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

OracleScore

CriticalCapability

OracleScore CriticalCapability Oracle

Score CriticalCapability OracleScore

CriticalCapability

OracleScore

CriticalCapability

OracleScore

CriticalCapability

OracleScore

145 / 167

CriticalCapabilitiesfortheEnterprisewithNewData CriticalCapabilities-OBIEEScoresOverview -vsOBIEE -

TechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

OracleScore

CriticalCapability

OracleScore CriticalCapability Oracle

Score CriticalCapability OracleScore

CriticalCapability

OracleScore

CriticalCapability

OracleScore

CriticalCapability

OracleScore

1ObjectOriented

Reusability

Self-ServiceData

DiscoveryTransactionalWorkflows

CreateCustomWebApplications

SimplifiedEnterpriseDeployment

DigitalBadge100%Focus

onEnterpriseAnalytics

2 DataGovernance

OptimizedData

ConnectivityEmbeddedMultimedia

CreateCustomMobile

ApplicationsiniOSandAndroid

GlobalAvailability

PhysicalAccess

PlatformCohesion

3 UserSecurity

DataPreparationandBlending

GeospatialAnalysis

EmbedThird-PartyDataas

DatasetsAPIEnabledOperations LogicalAccess Visionary

CEO

4 Scalability EnterpriseReports OfflineAccess

CreateCustomHTML5

Visualizations

DisasterRecoveryand

FailoverBluetoothSensing

CEOEngagement

withCustomers

5 PerformanceDashboards

anddocuments

MobileClientCachingforHighPerformance

ExtractSubsetsofDataUsingRESTfulAPIs

CentralizedAdministration

BarcodeScanner

TenuredExecutiveTeam

6 Automation MobileAnalytics

PersonalizedAlertsviaPushNotifications

CreateCustomDataConnectors AutoScaling Communication

&CollaborationShareholderAlignment

7 Monitoring RealTimeAnalytics

InstantUpdatestoCustomAppswithNoRecompilation

MultitenancySupport

SeamlessUpgrades

Real-timeTelemetry

PubliclyTraded

Company

8 DeploymentPredictive

AnalyticsandMachineLearning

Customize/WhiteLabel

HighPerformanceandReliability

OTBReportingModule

StrongFinancials

9 HighAvailability

BigDataAnalytics

NativeIntegrationwithEMMVendors

Data

ConnectivityandMigration

IntegrationwithDirectoryServices

WorldwideSales

Presence

10 In-memoryArchitecture

AutomatedDistributionandAlerting

MobileAppUsageMonitoring DataSecurity IdentityServer

WorldwideServicesPresence

TechnicalSolution EnterprisePlatform EnterpriseAnalytics EnterpriseMobility EmbeddedAnalytics EnterpriseCloud EnterpriseIoT EnterprisePartner

Index CriticalCapability

OracleScore

CriticalCapability

OracleScore CriticalCapability Oracle

Score CriticalCapability OracleScore

CriticalCapability

OracleScore

CriticalCapability

OracleScore

CriticalCapability

OracleScore

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CriticalCapabilitiesfortheEnterprisewithNewData OverviewDetailsbyCapability -vsOBIEE -

WhyNotOBIEETechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTOracle Oracle

ScoreMSTRScore

EnterprisePlatform

ObjectOrientedReusability

Anobject-orientedarchitecturecatalogseveryaspectofthebusiness.Dataassets,KPIs,dimensions,users,reports,anddashboardsareallstoredinacentrallocationasuniquelogicalobjectstosupportreusability.

MicroStrategyoffersacentralizedmetadatarepositorythatisbuiltwithandcontainsobjects,asdefinedbydevelopers,andcanbereusedacrosstheBIproject.Objectscanbecombinedtocreatehigherlevelobjects(e.g.,attributesandmetricsmakeupareport;reports,filters,andpromptsmakeupadocument;documents,andotherreportscanbeembeddedintoadocument-allofwhicharestoredas"metadataobjects"),andthistogetherdeliversasingleBIprojectoradatamodel.•ThereusablemodelenablesobjectsacrosstheBIdeploymenttobesecurelyreusedhundredsoftimesbyusersacrosstheenterprise,withoutanyduplicationofeffort.•Themodelnotonlyincludesdimensionsandmetrics,butalsocoversfilters,reports,prompts,customgroups,reports,dashboards,anddocuments-makingitpossibletoflexiblyreusealloftheseobjectsmultipletimesacrossanyapplicationandBIproject.•Changesormodificationsmadetoanyobjectinthemetadataautomaticallyproliferatestoallotherdependentobjects.Thiseliminatestheneedtomanuallyupdatethechangesacrossthedeployment,whichisparticularlyhelpfulforlargerBIprojects.•Thereusablemodelhelpsensurefasterdevelopmenttimes,increasedplatformscalability,efficientmanagement,andalsomaintainsasingleversionofthetruth.

•UnlikeMicroStrategy,OracledoesnotofferaunifiedBIplatformwithasinglecodebase.•OBIEEisanattempttointegratetheformerSiebelBusinessAnalyticsPlatform,HyperionBI,andOracleBusinessapplications.Thisleadstooverlapsinfunctionalityandrequiressignificantmaintenanceeffortsbetweenthedifferenttools.•Thereisnoseamlessintegrationbetweenproductpackages,suchasFoundationSuiteandEndecadatadiscovery.Solutionsforvisualanalysisandadvancedanalysisareseparatefromthesuite.•Reportdeveloperscannotcreatestandalonereportobjects,suchasmetricsandfilters,andreusethemacrossdifferentreports/dashboards.Thismeanstoomanyobjectsservethesamepurpose,whichleadstoreworkandmakesitdifficulttomaintain.

DataGovernance

Uniquedefinitionstoeverydimensionandmetricboundtogetherbystrictrulesthataredefinedbyalogicalmodel,thusensuringasingleversionofthetruth

TheMicroStrategymetadatamodelmakesitpossibleforanyonewiththerightprivilegestopromotenewandexternalcontenttotheServerandtieittoacertifieddatamodel,allwitheasyworkflows.•Itispossibletomapthemetadataatthedimensionlevel,aswellasthecubelevel,givinguserstheflexibilitytocontrolthedatathatispublishedtothemodel.•Theplatformsupportsgovernancefordatafromdisparatesources,evenexternalnon-certifiedsources,thathelpsbuildasystemofrecordthatuserscantrust--whilealsodeliveringflexibilitytoendusers.•Beyondtheabilitytogovernexternaldatasources,theplatformoffersgranularsecurityfeaturesthatallowprojectownersanddatastewardstograntpermissionsandprivilegestotherightpeople.Thisdeliversdatasecurityandalsopersonalizesreportsanddashboardstoendusers.•WorkflowsavailablewiththeMicroStrategyplatformtopromoteexternaldataintothesystemofrecord,combinedwiththeflexibilityofthesystemtodeliverself-serviceaccesstobusinessteamswillincreasetheoveralladoptionoftheBIplatform.

•Businessusersdonothavetheabilitytodrillanywhereacrossreports;alldrillpathsacrosscubesandreportsmustbemanuallydefinedbyITorreportdevelopers.

UserSecurity Rolesandprivilegesthatassignrestrictionstousersandgroupsensurethatendusersonlyseepersonalizedandrelevantcontentandareonlyabletoperformauthorizedactions.

ThesecuritymodelwithintheMicroStrategyplatformisbuiltaroundusersandusergroups,whicharerepresentedaslogicalmetadataobjects.Thisensuresthatdataissecuredatthemostgranularlevels.•Securityfiltersbasedondimensionvalueshelpensurethatusersarerestrictedtoonlyseedatathatisrelevanttothem.Thiseliminatestheneedtobuildmultiplecopiesofthesameapplication,andmakesitpossibletooptimallyscale.•WithMicroStrategy'stools,administratorscanapplyAccessControlLists(ACLs)tolargeusergroups,restrictingtherangeofdataobjectstheycanaccessoractionstheycanperform,andspecifyingthescopeoftheirprivilegesintheenvironment.•WithUsher,itispossibletoprovidesecuredigitalauthenticationoptions,includinggeo-fencingandtime-fencingcapabilities,makingitpossibletorestrictuseraccessbasedonlocationandtime.

•OBIEE’ssecuritycontrolsaredecentralizedandmustbemanuallyconfiguredinmanyplaceslikeOracleBIPublisher,OracleBI,OracleEnterpriseManager,etc.Thisincreasesthechancesofhumanerrors.•OBIEEoffersadministratorsverylimitedflexibilityorgranularityforsettinggroupanduserprivileges.Itisnotpossibletoassignaccesscontrolprivilegesonindividualmetadataobjectslikemetricsandattributes.•Securitysettingscannotbereusedacrosstheentiredeploymentandhavetobedefinedredundantlyforeveryusergroup.•WithOracle12c,userscannotlinktheiron-premisesActiveDirectoryorothersecuritysetuptoBICS,meaningthatallusersmustberecreatedasOracleCloudusers.There’salsoverylimitedsupportformultiplesubjectareas,accesstoon-premisesdatasources,andother“enterprise”characteristicsofanOracleBIplatform.

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTOracle Oracle

ScoreMSTRScore

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotOBIEEDetailsbyCapability -vsOBIEE -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTOracle Oracle

ScoreMSTRScore

EnterprisePlatform

ObjectOrientedReusability

Anobject-orientedarchitecturecatalogseveryaspectofthebusiness.Dataassets,KPIs,dimensions,users,reports,anddashboardsareallstoredinacentrallocationasuniquelogicalobjectstosupportreusability.

MicroStrategyoffersacentralizedmetadatarepositorythatisbuiltwithandcontainsobjects,asdefinedbydevelopers,andcanbereusedacrosstheBIproject.Objectscanbecombinedtocreatehigherlevelobjects(e.g.,attributesandmetricsmakeupareport;reports,filters,andpromptsmakeupadocument;documents,andotherreportscanbeembeddedintoadocument-allofwhicharestoredas"metadataobjects"),andthistogetherdeliversasingleBIprojectoradatamodel.•ThereusablemodelenablesobjectsacrosstheBIdeploymenttobesecurelyreusedhundredsoftimesbyusersacrosstheenterprise,withoutanyduplicationofeffort.•Themodelnotonlyincludesdimensionsandmetrics,butalsocoversfilters,reports,prompts,customgroups,reports,dashboards,anddocuments-makingitpossibletoflexiblyreusealloftheseobjectsmultipletimesacrossanyapplicationandBIproject.•Changesormodificationsmadetoanyobjectinthemetadataautomaticallyproliferatestoallotherdependentobjects.Thiseliminatestheneedtomanuallyupdatethechangesacrossthedeployment,whichisparticularlyhelpfulforlargerBIprojects.•Thereusablemodelhelpsensurefasterdevelopmenttimes,increasedplatformscalability,efficientmanagement,andalsomaintainsasingleversionofthetruth.

•UnlikeMicroStrategy,OracledoesnotofferaunifiedBIplatformwithasinglecodebase.•OBIEEisanattempttointegratetheformerSiebelBusinessAnalyticsPlatform,HyperionBI,andOracleBusinessapplications.Thisleadstooverlapsinfunctionalityandrequiressignificantmaintenanceeffortsbetweenthedifferenttools.•Thereisnoseamlessintegrationbetweenproductpackages,suchasFoundationSuiteandEndecadatadiscovery.Solutionsforvisualanalysisandadvancedanalysisareseparatefromthesuite.•Reportdeveloperscannotcreatestandalonereportobjects,suchasmetricsandfilters,andreusethemacrossdifferentreports/dashboards.Thismeanstoomanyobjectsservethesamepurpose,whichleadstoreworkandmakesitdifficulttomaintain.

DataGovernance

Uniquedefinitionstoeverydimensionandmetricboundtogetherbystrictrulesthataredefinedbyalogicalmodel,thusensuringasingleversionofthetruth

TheMicroStrategymetadatamodelmakesitpossibleforanyonewiththerightprivilegestopromotenewandexternalcontenttotheServerandtieittoacertifieddatamodel,allwitheasyworkflows.•Itispossibletomapthemetadataatthedimensionlevel,aswellasthecubelevel,givinguserstheflexibilitytocontrolthedatathatispublishedtothemodel.•Theplatformsupportsgovernancefordatafromdisparatesources,evenexternalnon-certifiedsources,thathelpsbuildasystemofrecordthatuserscantrust--whilealsodeliveringflexibilitytoendusers.•Beyondtheabilitytogovernexternaldatasources,theplatformoffersgranularsecurityfeaturesthatallowprojectownersanddatastewardstograntpermissionsandprivilegestotherightpeople.Thisdeliversdatasecurityandalsopersonalizesreportsanddashboardstoendusers.•WorkflowsavailablewiththeMicroStrategyplatformtopromoteexternaldataintothesystemofrecord,combinedwiththeflexibilityofthesystemtodeliverself-serviceaccesstobusinessteamswillincreasetheoveralladoptionoftheBIplatform.

•Businessusersdonothavetheabilitytodrillanywhereacrossreports;alldrillpathsacrosscubesandreportsmustbemanuallydefinedbyITorreportdevelopers.

UserSecurity Rolesandprivilegesthatassignrestrictionstousersandgroupsensurethatendusersonlyseepersonalizedandrelevantcontentandareonlyabletoperformauthorizedactions.

ThesecuritymodelwithintheMicroStrategyplatformisbuiltaroundusersandusergroups,whicharerepresentedaslogicalmetadataobjects.Thisensuresthatdataissecuredatthemostgranularlevels.•Securityfiltersbasedondimensionvalueshelpensurethatusersarerestrictedtoonlyseedatathatisrelevanttothem.Thiseliminatestheneedtobuildmultiplecopiesofthesameapplication,andmakesitpossibletooptimallyscale.•WithMicroStrategy'stools,administratorscanapplyAccessControlLists(ACLs)tolargeusergroups,restrictingtherangeofdataobjectstheycanaccessoractionstheycanperform,andspecifyingthescopeoftheirprivilegesintheenvironment.•WithUsher,itispossibletoprovidesecuredigitalauthenticationoptions,includinggeo-fencingandtime-fencingcapabilities,makingitpossibletorestrictuseraccessbasedonlocationandtime.

•OBIEE’ssecuritycontrolsaredecentralizedandmustbemanuallyconfiguredinmanyplaceslikeOracleBIPublisher,OracleBI,OracleEnterpriseManager,etc.Thisincreasesthechancesofhumanerrors.•OBIEEoffersadministratorsverylimitedflexibilityorgranularityforsettinggroupanduserprivileges.Itisnotpossibletoassignaccesscontrolprivilegesonindividualmetadataobjectslikemetricsandattributes.•Securitysettingscannotbereusedacrosstheentiredeploymentandhavetobedefinedredundantlyforeveryusergroup.•WithOracle12c,userscannotlinktheiron-premisesActiveDirectoryorothersecuritysetuptoBICS,meaningthatallusersmustberecreatedasOracleCloudusers.There’salsoverylimitedsupportformultiplesubjectareas,accesstoon-premisesdatasources,andother“enterprise”characteristicsofanOracleBIplatform.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotOBIEEDetailsbyCapability -vsOBIEE -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTOracle Oracle

ScoreMSTRScore

Scalability Deliveranalyticstoeveryoneacrosstheenterprise,andbeyond.Allow1000sofuserstoleverageanalyticswithoutsacrificingperformanceandwithoutrestrictionsondatasize.

MicroStrategyisoptimizedinitsdesignforenterprisescaleandspeed;assuch,theplatformcansupporttheanalyticalreportingneedsof100softhousandsofusersacrosstheenterprise.•Theplatformcanbeclusteredwithupto8nodeswithwork-anduser-fencingoptionstohelpensureperformanceandreliabilityacrosstheentireuserpopulation.•Theplatformhasnorestrictionsondatasizeforeitherdirectorin-memoryaccesstodata•MicroStrategycustomersareleveragingtheplatformtostoredatausingin-memorycubeswithover2billionrowswhiledeliveringsub-secondresponsetimestotheirend-users.•MicroStrategyistheonlycomprehensiveanalyticsvendorthatsupportsbigdataanalyticswithnativeconnectorstoHDFStoaccesspetabytesofdatainrealtime.

TheOracleBIServermulti-sourceenginedoesnotdynamicallydecidethemostoptimallocationtoperformacalculation;itwillconductthecalculationinthedatabasewheretheattributetableresides.•TheOracleBIServerdoesnotoffercollaborativeprocessingbetweenthedatabaseandtheBIServer,butitwillpullresultsetsbacktothemid-tiertoconductalltheprocessing.•TheOracleBIServerleveragesalimitedmulti-sourceenginethatdoesnotprovideanoptimizedretrievalofmulti-sourcedata,asitcannotsmartlyandefficientlyselectwhichisthebestdatasourcetoquery.TheOracleBIServerdoesnotsupportsmartpush-downtechnologyandpullsalltheinformationtothemid-tierforfurtheranalysis.•OraclereliesontheAggregatePersistenceWizardtoconfigureaggregatetablestobeusedwithintheschemalayer.Thesetableshavetobemanuallymaintainedovertime.

Performance Publishanddeliverinformationtoend-userswithquickresponsetimes,anddeliveranalyticswithoutbeingimpededbydatasize.

MicroStrategyemploysavarietyofstrategiestoincreasetheoverallperformanceoftheplatform,makingitpossibletodeliversub-secondresponsetimes-evenwithlargedatasets.•MicroStrategywasamongthefirstBIvendorstosupportpush-downanalyticalfunctionsacrossallleadingdatabases.Thiscapabilityhelpsdrivecomputationsintelligentlytothedatabasewhenneeded,therebyimprovingtheoverallresponsetimetoendusers.•Theplatformcancreatemultipleparallelthreadstothedatabase,increasingthespeedatwhichdataisfetchedfromthewarehouse.•WhereasotherBIvendorsattempttoimplementcachingatasinglelevel,MicroStrategyimplementsself-tuningstrategiesthatcreatecachesatkeypointswithinthequeryflow.TheServercachesdatainthefollowingcrucialareas:Metadataobjectcaching,attributeelementcaching,databaseconnectioncaching,resultcaching,anddocumentcaching.•Theplatformisbasedonanin-memoryarchitecturethatcanpartitioncubesandprocessdatainparallel,makingitpossibletoprocesslargercubesthanothervendorsinthemarket.•VLDBsettingsareavailabletofine-tuneandoptimizeconnectivityforeverytypeofdatasource,deliveringcustomsettingstoorganizationswithuniquedeployments.

•Oraclefeaturesalimitedmulti-passSQLenginewithnosupportfortemporarydatatables.Thisresultsinintermediatepassesbeingpulledintothemid-tierlevel,whichstressesthenetworkandhardwareresources.•OBIEEislimitedintheextenttowhichresourcescanbeoptimallysharedacrossacluster,withinasingleserver,oracrossmultiplephysicalservers.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotOBIEEDetailsbyCapability -vsOBIEE -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTOracle Oracle

ScoreMSTRScore

Automation ReduceburdenonITadministrators,especiallywithlargescaledeployments,bycuttingdownonroutineorredundanttasks.

•MicroStrategyofferstoolsthatallowadministratorstomaintainandupgradesystems,automateworkflows,andensuresuperiordataqualityandsecurity,withoutredundancies.•Theplatformallowsadminstoreducethetimeandeffortspentonroutinemaintenanceandadministrativetasks,likemovingassetsfromtesttoproductionenvironments,tocheckingthedataqualitybetweenupgrades,andschedulinghealthchecksandtaskswithworkflows.•Beyondadministrativetasks,datauploads/refreshesandscheduleddeliveriescanbeautomatedaswell,whichremovestheburdenfromITandhelpsreduceoverallTCO.

•OBIEEdoesnotprovideaworkflowautomationtool.

•OBIEEprovideslimitedcapabilitiesformigrationmanagementandconflictresolution.Thesetoolscannoteasilymergeandreconcilemetadataobjectsfromoneproductintoanother,thusincreasingtheworkrequiredtopreventerrors.

•OBIEEoffersonlylimitedintegrityandregressiontestingcapabilities.Itdoesnotprovideadataintegritytoolthatcanautomaticallyuncoverchangesanderrorsintroducedintothesystemwhileperformingchanges.ThisincreasesmaintenancecostsandsignificantlyreducesIT'sabilitytofinderrorsbeforebusinessusers.

•WithOracle12c,back-endfeaturesareonlyhalf-deployedwithinthe12cplatform;there’salackofarobustRPDuploadtool,BImodules,andservicesinstances.

Monitoring Easilymonitor,maintain,manage,fine-tune,andautomateactionsandworkflowstoensurethehealthofthesystem.EliminateredundanttaskstoreduceoverallTCO.

•MicroStrategyofferstoolsthatallowadministratorstomonitoreveryenvironmentinaMicroStrategydeployment,acrossmultipleprojectsandevenservermachines-bothon-premisesandinthecloud.•Theinterfaceenablesadministratorstoquicklyandeasilyviewusagepatterns,systemresources,uptime,andalertsacrossenvironments.•Theplatformcollectsinformationfromeachenvironment’sHealthCenter,andpresentskeyusageandperformanceindicatorsusinggraphsandcharts.•Administratorscandefinethresholdsforsystemusageandperformancethatautomaticallytriggeralertswhenthresholdcriteriaaremetorexceeded.•Beyondthe100sofOOTBreportsanddashboardsavailablewiththeplatform,administratorscanbuildtheirownreportswithcustomKPIstomeasureplatformusage.

•OracledeploysOracleEnterpriseManagertomanageandmonitortheperformanceandavailabilityofenterpriseapplicationsandtheirsupportinginfrastructureinbothenterpriseprivatecloudsandtraditionalenvironments.

Deployment Optionstodeployonanyinfrastructure,regardlessofsize,team,orhardwareresources,thusreducingoverallTCOandmaintenancerequired.

MicroStrategydeliversflexibleoptionsfordeployinganalyticsacrosstheenterprisewithon-premises,cloud,andhybridoptionsforteamsofanysize.•TheplatformissupportedonbothWindowsandLinux,andcanbeclusteredwithupto8Servernodes.•PartneringwithAWS,theleadingcloudvendor,MicroStrategyallowsorganizationsaroundtheworldtospinupinstancesforenterpriseanalyticsandmobilityinminutes,allowingcompaniestostartsmallandexpandasneeded.•Pre-configuredenvironmentsinthecloudcanbecreated,managed,maintained,andupgradedwithself-serviceconsoles,enablingextremelylowTCOs.

•OracleBIsupportshybriddeploymentsandcanbedeployedbothon-premisesorinthecloud.•OBIEEcandirectlyqueryon-premisesdatafromthecloudormigrateandextendon-premisesdatamodelsandcontenttothecloud.•Oracle'smainbusinessanalyticscloudproductsareBICloudService(BICS)andDataVisualizationCloudService(DVCS).Bothtoolsaredesignedfordepartmentaluse-cases.Thedatamodeloffered,aswellasthelimitedadministrativeconfigurationoptions,makethemunsuitableforafull-scaleenterprisebusinessintelligencedeployment.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotOBIEEDetailsbyCapability -vsOBIEE -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTOracle Oracle

ScoreMSTRScore

HighAvailability

Robustarchitecturethatprovidesthehighestuptimeforuserstoalwayshaveaccesstothesystem,withprovisionsandtuningmechanismsforincreasedsystemstabilityandbetterfailovermanagement.

•WithMicroStrategy,usersacrosstheorganizationcanaccessreliableanalyticsdeliveredonarobustarchitecturethatisdesignedforenterprisescale,performance,andstability.•Disasterrecoveryandfailoveroptionsalloworganizationstoavoiddowntimesforend-users.Systemadministratorshavethechoicetosetuphot,warm,orcoldfailoverstrategies(forbackupnodes)dependingonthehardwareresourcesavailabletothem.•Clusteringandworkfencingcapabilitiesmakeitpossibletoproactivelypreventservercrashesbydeflectingheavyjobstospecificserversortimeperiods.•Reliablegovernorsateverylevelofthequerypathmakeitpossibletoavertsystemcrashes,evenunderpeakuseranddataloads.

•OracleusesFusionMiddlewareControlandadministrativetoolssuchasClusterManagertomanagesystemavailability.

In-memoryArchitecture

Architecturethatcanhostterabytesofdatain-memorymakingitavailabletoend-userswithfasterresponsetimes.

•TheMicroStrategyplatformenablesorganizationstotakeadvantageofin-memorycubetechnology,whichincreasesperformancebyreducingtheneedtoaccessdatadirectlyfromthedatawarehouse.•MicroStrategyin-memorycubescanbequicklyloadedwithdatausingparallelthreadsfromthedatabasewhichcanalsobeoptimizedandfine-tunedforspecificdatabases.•Dynamicsourcingisaplatformcapabilitythatautomaticallyroutesqueriestothefastestavailabledatasource—whetherit’sacache,acube,ortheoriginalrelationalsource,thushelpingmaximizeperformanceandthroughput.•MicroStrategy'sparallelprocessingandpartitioningcapabilitiesdifferentiateitfromothervendors,helpingtoboostprocessingspeedsinsituationswherethereareterabytesofdatastoredinmemory.

•In-memorycubesareonlysupportedonalimitedlistofOracledatabasesascomparedtoMicroStrategy.Thesecubesaremodeledinabuilt-for-purposeformat,whichrequiresadditionalschemaworkinsteadofdirectlyleveragingthealready-builtschemamodel.•OBIEEdoesnotprovideatoolthatrecommendsandcreatesanoptimalsetofin-memorycubesbasedontheusagepatternoftheBIdeployment.

EnterpriseAnalytics

Self-ServiceDataDiscovery

Intuitiveworkflowsforend-userstoaccess,visualize,analyze,andshareinsightswithoutthesupportofIT.

MicroStrategydifferentiatesitselffromotherpointsolutionsbycombiningtheease-of-useofdataexplorationwithenterprisecapabilitiesincludingscalability,performance,security,andgovernance,inasingleplatform.•MicroStrategyDesktopandWebprovideaccessto80+datasources,fromExcelspreadsheets,torelationalsources,bigdata,Cloudservices,Hadoop,andmore.•Built-intoolsareavailablefordatapreparation,aswellastheabilitytoblenddataacrossmultiplesources.•ItprovidestheabilitytovisualizedatawithanychartorgraphnativelyandoffersworkflowstoincludeD3,Highcharts,GoogleCharts,andotherlibraries(includingopensourceandNLGoptions)•Includeseasysharingoptions(PDF,email,sendtofilelocation,print,andmore),andworkflowstopromoteexternaldataintoagovernedmodel.AlsosupportsoptionstoexporttoPDFandemailoptions.•MicroStrategyiscompatiblewithMacandWindowsPC.AnalystscanquicklysetupandinstallMicroStrategywithoutITsupport.•Theplatformsupportsadvancedanalyticswith350+out-of-the-boxfunctions,andcanalsointegratewithR.

•WithOracle12c,VisualAnalyzerisaweb-basedtoolthatappealstotheinstalledbase,butcomesatextracost.DataVisualizationDesktopCloudService(DVCS)usestheVisualAnalyzerCloudServiceaspartof12c,makingitavailableasastandalonetoolthatcanbeinstalledonaWindowsdesktop,orruninOracleCloudasaSaaSapplication.

•Endeca,alegacyproduct,wasacquiredbyOracleandisaseparateenterprisedatadiscoveryplatform.EndecaofferslimiteddatadiscoverycapabilitiesascomparedtoMicroStrategy,anditdoesnotintegratewiththerestoftheOBIEEplatform,onlyBIPublisher.Administratorscannotleverageanyoftheexistingadministrationorsecurityconfigurations.Inaddition,Endecaisaseparateproductwithitsownassociatedcosts,installation,andconfiguration,andthereisnosupportformobile.Itfailstoofferbuilt-inbestpracticesforad-hocanalysisandlacksavisualizationsuggestionmechanism.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotOBIEEDetailsbyCapability -vsOBIEE -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTOracle Oracle

ScoreMSTRScore

OptimizedDataConnectivity

Driversandgatewaysthatdeliverinstantandreliableaccesstoavarietyofdatasourcesandinformationinanyformat,regardlessofsize.

•MicroStrategynativelysupports100softhemostpopulardatasources,fromExcelspreadsheettorelationaldatabases,cloudsystems,HDFSandmore.•OrganizationscanalsobuildtheirownconnectorstocustomdataassetswithAPIs,allowingthemtoconnecttoanynewsourceavailableinthemarket.•Eachconnectorisoptimizedforhighperformance,withtheabilitytointelligentlypush-downcalculationstothedatabaseswhenneeded,generatemulti-passSQL,loadparallelthreadssimultaneously,andcanloaddatawithoutrestrictionsonsizeortype.•EasyworkflowsareavailabletobusinessuserstoblenddataontheirownwithoutITsupport.•VLDBparametersareavailabletofine-tuneandoptimizeSQLgenerationspecifictoeachdatabase.•MicroStrategyleveragesanaggregate-awareSQLgenerationenginetotransparentlynavigateaggregatetables,dynamicallydirectingqueriestosummarytables,withouttheuserhavingtospecifytheuseofthetablewhencreatingthequery.•MicroStrategycangeneratemulti-passSQLtoansweranalyticalquestionsthatcannotbeansweredwithasingleSQLqueryblock,coveringscenariosthatinclude:setanalysis,splitmetrics,andcalculationsatdifferentlevelsofaggregation.

•NativeconnectorsforclouddatasourcesarelimitedtoOracleandSalesforceapplications.•Whilemashupanalysisusingmultipledatasourcesispossible,user-generatedobjectsarenotreusable—onlyindividualdatasetsareavailabletoothers.•UsershavetowriteSQLstatementsinordertojoinmultipletablesinonedatasourceconnection.•Extraworkisrequiredforinferencesasdatatypesmustbemanuallyadjusted.Severaltypesofinferences,suchasjoinandhierarchyinferencesfordateandgeography,arenotsupported.

DataPreparationandBlending

Transformandarrangedatatomakeitbettersuitedforvisualexploration,withtheabilitytocreatejoinsacrosstablesfromdisparatesources.

MicroStrategyoffersbuilt-indatawranglingandblendingcapabilitiesandissupportedacrossalldatasources.•EnduserscanperformtransformationsondatapriortovisualizinginformationusingdozensoffunctionsavailableviagraphicalinterfacesandwithoutexportingouttoExcel.•Datawranglingandblendingispossiblebybusinessusersacrossspreadsheets,relationalsources,HDFS,cloudsystems,andotherpopulardatabases.•Userscansplitcolumns,identifyspellingerrors,performtextandnumericfacets,eliminatewhitespaces,pivottables,andperformdozensmoretransformationsbasedonintelligentrecommendationsfromtheproduct.•Historylistsareautomaticallyrecorded,sowhenmorecurrentdataisavailable,theactionsdonotneedtoberepeated.

•Oracledoesnotofferend-to-enddatapreparationcapabilitiesnatively.Inversion12c,thenewBigDataPreparationCloudService(“BDP”)isathin-clientapplicationwithinOracleCloudthat'susedforingesting,preparing,andenrichingdatasetsthatdon’thaveapredefinedschema.Userscanuploadfiles(.csv,.tsv,Excel,Word,.pdf)intoOracleStorageCloudService,andBDPloadsthefilesforpreparation.ThepreparedfilesarethenwrittenbacktoStorageCloudService.UserscanthenuploadpreparedfilesintoBICSasadatasourceforApEx/SchemaService.ThereisnodirectintegrationwithVisualAnalyzer.•ThereisnoparityinOracle’sWebandDesktopclients.Oracle’sdatadiscoverytoolcannotjoindatabetweendifferentcubesintoasinglevisualization.

EnterpriseReports

Optionstoviewlargevolumesofdatainaneasy-to-readgridformat,withtoolstoperformad-hocanalysisforimproveddecision-making.

•MicroStrategyprovidesaflexiblereportingenvironmentthatleveragesOLAPfunctionalitytogiveenduserstheabilitytoquicklysliceanddicedatafromacrossmultiplesources,usingavarietyofoptions:sorting,pivoting,page-by,drilldown,drillanywhere,totalsandsubtotals,one-clickmetrics,derivedelements,viewfilters,lockheaders,switchbetweengrid/graph,fittocontent/window,andmore.•Withtheabilitytopublishbandedreports,theplatformcanrollupandpresentdynamicaggregatesforlargevolumesacross100sofpagesofdata.•WithMicroStrategy,developerscanquicklydesignoperationalreportsandstatementsusingdrag-and-dropfunctionalityandflexibleformattinginordertostructurelargeamountsofdataintoanaturalhierarchyformaximumreadabilityandeaseofnavigation.•MicroStrategyenablesparameter-drivenreportsbysupportingmoretypesofuserpromptsthananyothervendor,allowinguserstoinputselectionsatruntimetoalterthecontentsofthereports.Optionsincludesimpledimensionprompts,hierarchyprompts,listprompts,objectprompts,valueprompts,levelprompts.

•OBIEE11gofferslimiteddynamicdistributionlistcapabilities.Therefore,administratorshavetodefinefixeddistributionlistsandcannotuseconditionstodynamicallyconformtherecipientlist.Burstingcapabilities,orthescheduling/distributionofdashboards,isextremelylimited.

•OraclereleasedanOracleBIPublisherfor12cinQ42015.ThemainchangetoPublisherwasthatinthisrelease(12.2.1),thelookandfeeloftheuserinterfacewasrefreshed,whichaffectsthepresentationoffeaturesonthehomepage.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTOracle Oracle

ScoreMSTRScore

Dashboardsanddocuments

Highlyformattedoptionstoauthor,visualize,andinteractwithdatatoidentifytrendsandoutliersandmakeefficientdecisions.

•MicroStrategydeliversgraphicalWYSIWYGdesignertoolstocreatepixel-perfectdocuments,invoices,statements,scorecards,andinteractivereal-timedashboards,allfromasingledesigneditor.•AllstylesofBIdescribedabovesupportresponsivedesignandcanbeconsumedonanybrowserormobiledevice.•Dashboardsarebuiltonthemetadatamodel,sotheyaresecureandpersonalizedforeachuser,andsupporttransactions,offlineconsumption,andcanbedeliveredinanydesiredformat.•Dashboardssupportad-hocdatadiscoveryacross100sofoptionsandletusersvisualizedatawithaccesstonativeandthird-partychartinglibraries.•Transactionalworkflowscanbeembeddedtoenablewrite-backcapabilitiesforbothwebandmobileapplications.

•WithBIPublisher,userscanviewareportininteractivemodeforlightweightanalysisandgeneratepixel-perfectreports,documentsforMicrosoftOffice,AdobeAcrobat,Excel,andmachine-readablefiles(EFT,EDI,etc.).

MobileAnalytics

Consumereportsanddashboardsonmobiledevices,withcompleteinteractivity,inordertoperformanalyticsandmakedecisionswhileonthego.

•MobileisfullyintegratedintotheMicroStrategyanalyticsplatform,soorganizationscanleverageexistingvisualizations,reports,anddashboardstoinstantlydeployBIonmobiledevices.•MicroStrategyMobileenhancesthemobileexperienceoniOSandAndroidbydeliveringnativeappsthatletuserstakefulladvantageoftheuniquecapabilitiesoftheirmobiledeviceswheninteractingwiththeirdata,whilealsobeingabletorelyontransactionandofflinecapabilities.•Withflexible,code-freetoolsandaclick-to-configuredevelopmentcanvas,organizationscanmobilizebusinessworkflowsanddeliverahighlyresponsive,nativeuserexperiencewithappsthatcanbebuiltinrecordtimeandatafractionofthecost.

•Oracledoesnothaveadefinedmobilestrategyacrossitsplatform.OracleBusinessIntelligenceMobileallowsyoutoviewOBIEEcontentonmobile,butonlyonsupporteddevicessuchasiPhoneandiPad.Also,theirmobilesolutiondoesn’tofferwrite-back,multimedia,orofflinecapabilities.

RealTimeAnalytics

Theabilitytodeliverinstantanalyticsandinsightswheredataisavailableinreal-time.

MicroStrategydeliverstheabilitytovisualizedatafromexternalstreamingapplicationsandtriggeralertsfromthesesources.•Theplatformcaninstantlyingestreal-timefeedsfromStorm,Spark,andKafka.Forotherrelationalsystems,theplatformcanalsosupportdatarefreshesatthesmallestintervals,andcanperformatthespeedofincominginformation.•MicroStrategycanmanagereal-timeinformationandgiveaninstantviewofthedata.•Theapplicationcanalsosendthreshold-basedalertstoanydeviceallowingdecision-makerstotakeinstantandproactiveaction,allinrealtime.•MicroStrategycanalsointegratewithvisualizationsandwidgetsthatsupportreal-timemappingofinformationonbothWebandMobile.

•Real-timestreamingindashboardsissupportedwiththeOracleExalyticsIn-MemoryMachine,whichrequiresanadditionallicensethat'sseparatefromOBIEE.•OraclealsoleveragesOracleReal-TimeDecisions(OracleRTD),adifferentproduct,forreal-timeanalytics.

PredictiveAnalyticsandMachineLearning

Advancedalgorithmsandworkflowsforuserstobeabletoperformsummarizations,optimizations,predictions,statisticalcalculations,orcreatecustomgroups,training,andscoringmetrics.

WithminimalhelpfromIT,MicroStrategyuserscancreateandvisualizeadvancedmetricsandperformthemostcomplexcalculations.•EnduserscanbuildsophisticatedstatisticalandmathematicalmodelswiththenativelibraryoffunctionsavailabledirectlywithMicroStrategy.Theycangeneratepredictive,scoring,ortrainingmetricsusingnativelyavailablealgorithms.•MicroStrategyoffersover350nativefunctions,outofthebox,sothatbusinessusersareabletoperformdataminingandcreatehighlyadvancedstatisticalalgorithmsontheirown,withminimalsupportfromIT.•UserscanintegrateMicroStrategywithdataminingmodelsfromotherapplicationsbyimportingPredictiveModelMarkupLanguage(PMML),SAS,andSPSSintothemetadatarepository.•Theplatformintegrateswiththird-partyoptionslikeRusinggraphicalinterfaces.

Oraclecanintegratewithadvancedanalyticstools,butwithsomelimitations.•OracleAdvancedAnalyticscombinesOracleREnterprise(ORE)withOracleDataMining(ODM).Thisenablesuserstosortpredictiveanalysis,statisticalcomputing,andinteractivegraphicsinsidethedatabase.•Inversion12c,customerscanbuildadvancedstatisticalfunctionsusingRlibrariesdeployedinOBIEE,or,alternatively,theycanregisterRcustomfunctionsinBIServer,deployedinORE.AdvancedanalyticalcapabilitiesareonlyaccessiblethroughSQLandRprogramminglanguages.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTOracle Oracle

ScoreMSTRScore

BigDataAnalytics

AccessdatafromHadoopandotherdistributedfilesystemswithoutlimitationsonsizeandwithoutexperiencingdropsinperformance.

MicroStrategyistheonlycomprehensiveplatformthatsupportsaccesstobigdatawithnativeconnectorstoHDFSwhilealsoprovidingbuilt-inworkflowsfordatapreparationontopofHadoopdata.•Whetherit’sapersonalspreadsheetoradispersedHadoopDistributedFileSystem(HDFS),userscaneasilyconnecttotheirdatawithoutrelyingonITandwithoutlimitsondatasize.It'seasytoaccessdatafromanyflavorofHadoop,includingCloudera,Hortonworks,andMapR,withcomprehensivesupportforSpark,Kerberos,andthetopfileformats.•WithMicroStrategy,userscanleverageinformationfromclickstreams,webactivity,callcenterlogs,andIDscans-andblenditwithdatafromothersourcesusinggraphicalworkflows.•MicroStrategyconnectstobigdatasourcesandNoSQLoptionssuchasMongoDBandCassandra,andalsoconnectstoHDFSvianativeconnectorstoClouderaHive,Impala,MapRDrill,Pigscripts,SparkSQL,andmore.•WithMicroStrategy,userscanalsolimitandmanagetheamountofdataimportedfromHDFS,orperformaggregationsontopofthedatapriortoimportingitintoMicroStrategyforanalysis.•Userscanalsoapplyadvancedfunctionsandfilterstocontrolandrestricttheamountofdata.

•OracleBigDataCloudPreparationServicesharesfunctionalityandunderlyingtechnologywithOracleBigDataDiscovery–theybothrunonHadoopanduseApacheSparkfordataprocessing,andbothofferdatatransformationandwranglingfeatures.InOracle12c,userscananalyzebigdatainHadooponlythroughClouderaImpala.

•OraclesleveragesApacheSparkforbigdataprocessingandtransformation.UserscanwrangledatainplaceinHadoopviaaspreadsheet-styleinterface.DataprocessingusesApacheSparktoprofile,sample,transform,andenrichbigdataacrossallthedatanodesintheHadoopcluster.

AutomatedDistributionandAlerting

Distributereports,dashboards,anddocumentstolargeaudiencesinapersonalizedandautomatedmanner.Thishelpstoensuretheon-timedeliveryofinformationtoend-userssotheycanmaketimely,informeddecisions.

MicroStrategyisdesignedforhigh-volume,automateddeliveryofreportsanddashboards.•Theplatformmakesitpossibletoscaledistributionofanalyticalcontentto100softhousandsofusers,withtheabilitytoautomateandschedulethedeliveryofreportsanddashboards,basedontime-,event-,andthreshold-basedalerts.•MicroStrategysupportsthewidestvarietyofdeliverymethods,withoptimalformattingforeachdeviceandapplication.•MicroStrategyprovidesburstingcapabilitiestodeliverslicingorpage-byexecutions,allowingasinglereporttobeextractedfromthedatawarehousethatcanbeparsedintosub-reportsforindividualsubscribers.Thisavoidshavingtorundifferentreportsfordifferentrecipientswhilestillbeingabletogeneratepersonalizedreports.•AlertingcapabilitiescanmonitorKPIvalueswhennewdataisavailableandsenddetailedreportsoralertmessageswhenthresholdsarereached.•SecurityfiltersandACLssetontheuserlevelguaranteespersonalizedandsecureinformationto1000sofuserswiththedeliveryofasingledashboard.•MicroStrategyleveragessegmentationcapabilitiestomanageresourceutilizationinlargescalereportdeliverydeploymentsbyanalyzingthelistofsubscriptionstodetermineifseveralsubscriptionssharethesamecombinationofsecurityandpersonalizationandgroupingthemintobucketssincetheyreceivethesamecontent.

FromburstingandsmartpaginationforPDFexportstothedeliveryofhighlypersonalizedcontent,MicroStrategydeliverssophisticateddistributioncapabilitiesthatmakeitpossibletopublishdataandinsightsacrosstheorganizationwithouttheneedtoinvestinothertechnologies.

•Userscaninteractandviewreportsonline,publishtoaportal,orusingDeliveryManagerscheduleanddelivermultipledocumentsindependentlytomultipledestinations(printers,e-mail,fax,WebDAV,orFTP).•Asinglereportcanbeburstwithpersonalizedcontenttomultipleoutputformatsanddestinationsonascheduledbasis.•Administratorshavetodefinefixeddistributionlistsandcannotuseconditionstodynamicallyconformtherecipientlist.•Deliverymechanismsagentsprovidetargetedanalyticstousersbasedonacombinationofscheduleandtriggerevents.•Deliverycanbeexecutedthroughavarietyofroutes,includingdashboardalertsoremail.•Tocreateanagent,OracleBusinessIntelligenceusers(withtheCreateAgentprivilege)candefineoperationsthattheagentistoperform.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTOracle Oracle

ScoreMSTRScore

EnterpriseMobility

TransactionalWorkflows

Write-backcapabilitiesthatallowmobileuserstosubmittransactionstoERP,CRM,orotheroperationalsystems.

•MicroStrategyprovidesmobilewrite-backcapabilitiesthatletusersupdatesystemsofrecordfromthefield.Userscanchangedataonthefly,insertnewinformation,andviewupdatedreportsanddashboards.•Thesetransactionscanincludeone-tapapprovalsanddenials,inputsforcapturingnewinformation,andeditingexistinginformationinERPsystems,CRMsystems,andotheroperationaldatabases.•Appdeveloperscancreatesmartformsthatarecontextualandconditional,basedonauser’spermissionsorlocation.•MicroStrategyoffersabroadsetofinputcontrols,includingbarcodescanners,signaturecapture,starrating,textandnumberfields,calendar,camera,steppers,sliders,andmore.•TransactionServicescanalsoauto-captureadditionalinformationalongsidetheuserinputstofurtherstreamlinebusinessprocesses.Forexample,theuser’sprofileinformationaswellaslatitude,longitude,andatimestampcanbeincludedinatransactionalsubmissionwithoutrequiringadditionalworkbytheuser.•Userscanaccesstransactionalinputsandformsregardlessofinternetconnectivity.Whenoffline,transactionsarequeuedforsubmissionandexecutedwhentheusernextconnects.

•IncontrasttotheOBIEEplatform(EnterpriseDashboards),theOBIEEmobileclientdoesnotofferwrite-backcapabilities,limitingusersfromprovidingupdatesdirectlyfromtheirmobiledevicestothedatabase.Inaddition,Endeca,BIPublisher,orVisualAnalyzerdonotofferwrite-backcapability.

EmbeddedMultimedia

Abilitytodownloadandviewmultimediafilesonlineandoffline,suchaspresentations,videos,PDFs,andePUBbooksonmobiledevices.

•MicroStrategyprovidesin-appviewingofmultimediacontentincludingvideos,PDFs,images,presentations,spreadsheets,documents,email,andwebcontent—allseamlesslyembeddedinthemobileapp.•Asisthecaseforothercontentintheapp,multimediacanbepre-cachedorstoredforconvenient,offlineaccess.•Therearetwowaystoincludemultimediainapps:HTMLcontainersandtheMultimediaWidget.•HTMLcontainersenableaccesstoanywebcontentbyplacingitdirectlyintheapp'siFrame.URLsprovidelinkstopullupentiredocumentsorwebpages.•TheMultimediaWidgetprovidesaframeworkinwhichtodownload,consume,andstoremultimediafiles.WebDAVfolderintegrationenablesuserstodynamicallybrowseandviewexistingfilesandfoldersinaWebDAVfolder,forexampleinMicrosoftSharePoint.Thismakesiteasyfortraditionallynon-technicalpeople,forexampleinMarketingorHR,todistributeupdatedversionsofcollateralortrainingvideostoemployeesinthefield.•MicroStrategyalsoprovidesawidgetthatisespeciallydesignedforvideos.Theinteractive,elegantVideoPlayerWidget(thatleveragesthenativeOSvideoplayer)loadsandplaysavideofromaremotelocationorfromthelocalcache.Thewidgetcandisplay:videosfromastreamingservicesuchasYouTube,videosfromafileserverlocation,oracachedvideofromtheWebDAVcache.Ifthemobiledeviceisonline,theVideoPlayerWidgetloadsthevideofromtheremotelocationbutissmartenoughtocheckfirstifalocalcachealreadyexistsonthedevice’sWebDAVcachestore.

•OBIEEmobileclientprovideslimitedcapabilitiestorenderandembedmultimediacontentinthemobileapp.•VideosembeddedinthedashboarddonotworkwithmobiledevicessuchasiPadoriPhone.Appdesignershavetomanuallychangethevideoformatsandreplacethefilesinthewebserver.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTOracle Oracle

ScoreMSTRScore

GeospatialAnalysis

Abilitytodisplaygeospatialdataoverlaidonaninteractivemap(ESRI,GoogleMaps,andcustomimages).

•MicroStrategyabstractsallthegeospatialanalysiscapabilitiesfromthebasemaplayer,socustomerscanleveragewhicheverbasemaptheywant,dependingonexistingmapinvestmentsorpreferences.•MicroStrategyMobileprovidessupportforbuildingmapvisualizationsonESRIandGoogleMaps,aswellascustomimagesasmapswiththeImageLayoutWidget.Thesemapsrenderseamlesslyontheappropriatenativemobilemap(AppleMapsoniOSandGoogleMapsonAndroid).•BothESRIandGoogleMapsdisplaygeospatialdataoverlaidonaninteractivemap.Userscanswipe,scroll,andzoomindirectlyonthemap,orevenfilterthedatashownbyselectingelementswithintheirmobileapp.Datacanbedisplayedusingapinmarker,adensitymap,orabubbletoprovidemultipletypesofanalysiswithineachmap.Inaddition,ESRImapscandisplaydatafromacustomgeographicalregion,suchasthecountiesofastateordistrictswithinacity.Theimagelayoutwidgetallowsappdeveloperstoincludevisualizationsrepresentativeofdifferentgeographicregionssuchascountries,states,andregions,orvisualizationsthatrepresentcustomspatialanalyseslikeastorelayout.

•OBIEEdoesnotprovidesupporttothemostcommonlyusedgeospatialservicesandmaptypes:ESRI,GoogleMaps,andMapbox.•ServicesarelimitedtotheOracleFusionMiddlewareMapViewerwhenincorporatingmapsandtilesfrommaps.oracle.com.

OfflineAccess Abilitytosupportapplicationsinofflinemoderegardlessofconnectivity.Thisincludesinteractivitywithdata,multimediacontent,andtransactionalworkflows.

•MicroStrategyMobileappscanbeconfiguredtoworkentirelyoffline.Thisincludessupportforanalytics,visualizations,multimedia,andtransactions.•MicroStrategyprovidesadvancedofflinefunctionality,including:promptpanelsthatdisplayvalidcachesformultiplepromptscenarios;visualcuessuchasanofflinemodeindicatorandshadingtoindicateavailability;aviewoftransactionqueues;andtheabilitytodeleteoredittransactionsbeforeaconnectionisreestablished.Inasituationwhereauserwantstoavoidusingdata,theusercanmanuallyswitchtoofflinemodeusingtheappsettings.•Whileusersareinofflinemode,mobileusagestatsarestillcapturedandsubmittedtotheserveroncetheuserreconnects.Additionally,data-at-restishighlysecured.Thestoreddataisencrypted;theappcanstillrequirecredentials,andtheofflinecachecanbesettoexpireatadesiredtime.

•OracleBIMobileallowslimitedofflineinteractivitywiththeirdashboardsandreports.Usershavetorefreshthedatawhenthenetworkconnectionhasbeenre-established.

MobileClientCachingforHighPerformance

Abilitytocachedataonthedevicetooptimizeappperformance.Deliversub-secondresponsetimesevenwhendealingwithlargevolumesofdata,numerousconcurrentusers,orslow,unreliableconnectivity.

•MicroStrategyoffersthreemaincachingstrategiesthatcustomerscanleveragewhenconfiguringtheirapps:automaticcaching(devicescheckfornewandupdatedcontentandsynccontentinthebackground),pre-cachingfolders(asetofobjectsarepre-cachedwhentheappstarts),andadaptivemobilecaching(theappprioritizesbackgroundcacheloadingbasedonwheretheuserisanddownloadscontenttheuserwilllikelywanttoseebeforetheytaponit).•MicroStrategyhasasophisticatedanalyticalenginewithinthemobileclient,sothemobileclientitselfcanperformcomputationsonlocallycacheddatawithouthavingtogobacktotheserver.Becausethecomputationscanbedonelocallyonthedevice,thisalsohelpstospeedappperformance.•Asa100%nativeapp,MicroStrategyusesOpenGLframeworksavailableonthemobileOSwhichhelptoachievemaximumappperformance.Allofthedrawings(renderings)ofvisualizationsleveragenativedevicedrawingcapabilitieswhichareoptimizedforhighperformance.

•Browser-basedaccessfrommobiledevices:OBIEEmobileappsarebasedonHTML5standards,whichdoesnotpermituserstocachedataondevicesandquicklyretrievethem.•TheMobileBIAppDesignerallowscustomerstobuildnativeBIapps,butitisnotyetwidelyadopted.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTOracle Oracle

ScoreMSTRScore

PersonalizedAlertsviaPushNotifications

Abilitytosendalertstomobileusersintheformofpushnotifications.Thesenotificationsshouldbetriggeredbypresetthresholds,orbeavailableondemand.

•MicroStrategy’sscalablealertingengineprovidespersonalizedalertstoeveryuser.•Thealertingengineisbasedonarobustdistributionserverthatsupportsmonitoringmultipledatasources100sof1000softimeseveryminuteandcreatingpersonalizedalertsformobileuserswhenasetconditionhasbeenmet.•Thresholdscanbesetonanymetriconanyreport.•Alertsarehandledthroughthedevice’snativepushnotificationsysteminoneofthreeforms:abadge(agraphicassociatedwiththeapplication),ahomescreennotification(amessagewhichtheusercanviewandinteractwith),and/orasound.•Smartbadgescanshowmetricvaluesorthenumberofalerts.

•OracleBIMobileapplicationscanonlyrendercertaintypesofBIcontent.IfthecontentassociatedwithanalertisnotsupportedintheOracleBIMobileapplication(suchasabriefingbook),itallowsthealerttobeincludedinthelistofalertsbutprohibitsusersfromactuallybeingabletoaccessit.

InstantUpdatestoCustomAppswithNoRecompilation

Updateandpublishchangestocustomappswithouthavingtorecompileandredistribute.Changesaredistributedandavailabletouserswithoutrequiringanappupdate.

•MicroStrategyletsappdevelopersmakeupdatesandpublishchangestotheirmobileappswithouttheneedtorecompile(inXcodeforiOSandinAndroidDevelopmentStudioforAndroid)andredistributeapps.Anychangeinfunctionalityorconfigurationisinstantlyreflectedinthemobileappwithoutrequiringtheusertoupgradetheapponthemobiledevice.Thisflexibilityisverypowerfulwhenusersaretryingtooperateonanagiledevelopmentcycle,whereusersneedtoaccessthechangesinstantlywithouthavingtoconstantlyupgradetheirapp.•MicroStrategyalsoprovidesadrag-and-dropinterfacetomigrateappsfromdevelopment,totest,toproductionbyusingMicroStrategyObjectManager.

•OBIEEMobiledoesnotsupportinstantupdatestoapps.Thisbecomesachallengewhenanorganizationwantstooperateonanagiledevelopmentcycle,asusersneedtoaccesschangesinstantlywithouthavingtoconstantlyupgradetheirapp.

Customize/WhiteLabel

Abilitytorebrandthemobileappbyincludingcustomizedicons,aswellassplash,launch,andloginscreens.

•TheMobileSDKprovidesappdeveloperswithamultitudeofcustomizationoptions.Thisincludesacode-freeapproachtowhite-labelingandrebrandinganyMicroStrategyMobileapp.•Customizationincludeschangingicons,aswellassplash,launch,andloginscreens.Itenablesdeveloperstomatchcorporatebrandingandlook-and-feelstandards.

•OracleBIMobileAppDesignerdoesnotsupportcustomizedbrandingofmobileapps.

NativeIntegrationwithEMMVendors

NativeSDKintegrationwithleadingEMMvendorsAirWatch,MobileIron,andBlackberryDynamics,andAppConfigcommunityguidelines.

•MicroStrategy'snativemobilesecurityfeaturesprovideextensivecapabilitiestoprotectsensitivecompanydata,butMicroStrategyprovidestheflexibilitytoleverageadditionalthird-partycapabilities,includingthoseprovidedbyEMMvendors.•MicroStrategyoffersnativeSDKintegrationoniOSwiththreeEMMproviders:MobileIron,BlackberryDynamics,andAirWatch.MicroStrategyoffersnativeSDKintegrationonAndroidwithAirWatch.•MicroStrategyMobilealsosupportsEMMcapabilitiesviaimplementationoftheAppConfigguidelines,nativelyonbothiOSandAndroid.

•OracleBIMobileAppDesignerappscanbedeployedusingSSLandSSO,whereasOracleBIMobileHDleveragesiOSandAndroidplatformsecurityfeaturessuchaspasswordstorageinencryptedon-devicekeystoresandremote-wipeofdevices.•OraclehasitsownMobileSecuritySuite(OMSS),basedonthetechnologyOracleacquiredfromBitzerMobile.ItprimarilytargetsdevelopersofiOSapplicationsandorganizationsthatuseMacs.•OraclecanintegratewithMDMssuchasGoodTechnology,butthisapproachrequireschangesintheBIMobilesourcecodetoaccommodateGood’sAPIs.Ifusedincorrectly,thiscouldjeopardizesecurityandSSOintegration.

MobileAppUsageMonitoring

Abilitytocollectmobileusagestatisticsandpopulateadatabaseforanalysis.

•Mobileappclient-sidemonitoringcapturespersonalizedanalysiseverytimeausertapsonanappscreen.Statisticsaregatheredontimespentoneachappscreen,explorationpaths,GPSlocation,appusage,devicetype,operatingsystemversion,andcacheusage.•Withthisinformation,appdeveloperscantrackoverallappadoptionandgeo-locationofusage,performcohortanalysis,supportcontinuousdevelopmentcycles,analyzeappperformance,spotnetworkissues,andtrackadoptionratesofnewdevices,operatingsystems,andclients.Thesestatisticsarecriticaltodrivingappenhancementsandtohoningtheappexperience.•Mobileusagestatsarecapturedevenwhileauserisoffline.Oncetheuserreconnects,thestatsaresubmittedtotheserver.

•OBIEEsupportsthecollectionofusagetrackingdata,butitdoesnotextendthiscapabilitytoitsmobileapplication.Usersseekingthisdataneedtoinvolveadmintoviewtheusagestatistics,andOBIEEdoesnotprovideaccesstomobileusagelogsinanautomatedfashion.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTOracle Oracle

ScoreMSTRScore

EmbeddedAnalytics

CreateCustomWebApplications

Theabilitytomodifyandextendexistingfunctionality,createacustomwebapplication,embedcontentinportals,orsimplychangethelookandfeelwithpersonalizedbrandingandlogosthroughapplicationprogramminginterfaces(APIs).

•Akeycomponentofanenterprise-classplatformistheabilitytomodifyandextendexistingfunctionalitytomeettheuniqueneedsofanorganization.Forbuildingcustomizedapplications,arobustBIplatformmustprovideaccesstoallofitsfunctionalitythroughAPIs.TheMicroStrategyBIplatformisamodern,sophisticatedservice-orientedarchitecturethatisdesignedforflexibilityandextensibilitysothatitcangrowwiththedemandsofenterpriseapplications.

•TheMicroStrategyWebSDKenablesdeveloperstobuildafull-fledgedwebapplicationorchangethelookandfeelofanexistingwebapplicationwithanintuitivecustomizationtool.TheWebCustomizationEditorisintegratedwiththemostwidelyusedJavaIDE,Eclipse.Withover5000classesexposedintheWebAPI,thisintegrationnotonlysimplifiesdevelopment,butalsoallowsdeveloperstowritetheircodewithoutmodifyinganysourcecodeorout-of-the-boxconfigurationfiles.Thisapproachishelpfulinmaintainingandupgradingcustomizations.

•TheWebSDKalsoallowsdeveloperstowritetheirownWebServicesthatencapsulateMicroStrategyfunctionalityandexposethisfunctionalitytothird-partyapplications.SincetheservicesusestandardprotocolssuchasHTTPorHTTPSandgeneratearesponseinstandardW3C-compliantformatssuchasXMLorJSON,anythird-partyapplication(webormobile)canconsumetheseservicesandembedMicroStrategyfunctionalityintotheirproduct.MicroStrategy'sservice-orientedarchitectureguaranteesefficiencyforeachserviceorcomponentwithnocoderedundancy.Thisarchitectureisinstarkcontrasttotheservice-orientedarchitecturesofotherBIvendors,whichareaproductofdisparate,separatelydevelopedarchitectures,inheritedfrommergers,andmashedtogether.

•Inaddition,MicroStrategyprovidesaplug-inarchitecturethatenablesdeveloperstoextendout-of-the-boxMicroStrategyWebcodewithstand-alonecustomizationswithouttheneedtochangethesourcecode,thus,makingupgradeswithoutrecodingpossible.MicroStrategysupportsthefollowinglanguagesforWebSDK:Java,XML/JSON,JavaScript,and.NET.

•UserscanembedOBIEEobjectsfromtheOracleBIPresentationCatalog,suchasanalysesanddashboards,inapplications.

•Userscanembedreports,visualizations,anddashboardscreatedinOracleBICloudServiceinotherapplicationsandportalsviaiFrame.

•SincetheuserinterfaceinOBIEEisgeneratedusingscripts,skinsandstylescanbecustomized.OBIEEshipswithseveralstyles,suchasSkyros,BLAFP(browserlookandfeel),andFusionFX(fusionapplications).However,thereisnowaytoextendorcustomizeexistingwebfunctionality,andthereisnoabilitytocreateanewwebapplicationfromscratch.

CreateCustomMobileApplicationsiniOSandAndroid

Theabilitytocreatecustomizedmobileapplications,embedBIinthird-partyapps,orrebrandthemobileappbyincludingcustomizedicons,aswellassplash,launch,andloginscreens.

•TheMicroStrategyMobileAPIenablesmobileappdeveloperstocustomizeMicroStrategyMobileappsonAndroidandiOSmobiledevicesbychangingthelookandfeeloftheapp,ordevelopingnewMobileappsthatuseMicroStrategyBIcontent.MicroStrategyprovidesdifferentAPIsforAndroidandiOSdevices.TheflexibilityoftheMobileAPIsenabledeveloperstobuildcustommobileapplicationstoaccommodategrowingneedsoftheorganization.

•TheMobileSDKforiOSconsistsofXcodeprojectsthatallowdeveloperstocompileanddistributecustomMicroStrategyMobileapps.WithoneoftheXcodeprojects,userscanrebrandtheappbyaddingicons,splashscreens,andanappnamethroughsimpleconfigurationchanges.Inaddition,theMobileSDKforiOSenablesuserstoembedMicroStrategyinanexistingapplicationorbuildcustomwidgetsthatcanconsumeMicroStrategydata.

•TheMobileSDKforAndroidletsuserscustomizetheMicroStrategyMobileapplicationtomatchcorporatebrandingrequirements.Italsoallowsuserstopreconfiguretheapplicationtoallowmultipleinstancesoftheapplicationtoexistonasingledevice.

•MicroStrategysupportsthefollowingprogramminglanguagesforMobileSDK:iOS-ObjectiveC,Swift;Android–Java.

•Theabilitytorebrandmobileappswithcustomicons,splashscreens,andloginscreensisnotyetsupported.Inaddition,EmbeddedBIPublisherReports,MobileAppDesignerApps,andotherexternalcontentembeddedusingiFramesisnotsupported.

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CriticalCapability

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ScoreMSTRScore

EmbedThird-PartyDataasDatasets

Theabilityforthird-partyapplicationstopushdatadirectlyintoaBIapplicationforuseindashboardsorreports.

•Organizationsarealwayslookingtoconnecttoavarietyofsourcesthatmaynotbenativelysupportedwiththeplatform.UsingthePushAPI,organizationscanpushexternaldatainJSONformatusingRESTAPIsintoin-memorycubesontheMicroStrategyIntelligenceServer,souserscanreadilyconsume,process,andanalyzethecorrespondingdata.•MicroStrategymakesitpossiblefororganizationstoleveragenewdataassetsbyenablingapplicationssuchasETLtoolsthatconnecttothesedatasourcesandmovedataintoMicroStrategy.•ThePushAPIenablesthird-partyvendorstogenerateMicroStrategydatasets,thus,unlockingnewend-userworkflowsandopportunitiesforpartnerintegrations.

•OBIEEdoesnothaveamechanismforthird-partyapplicationstopushdataascubes.CustomersarelimitedtoonlybeingabletousedatasourcescertifiedbyOBIEE.

CreateCustomHTML5Visualizations

TheabilitytoembedorcreatecustomHTML5visualizationswithopensourcelibrariessuchasD3,thatcanbedeployedontopofdatasources.

•MicroStrategyintegrateswiththird-partyandopensourceJavaScriptvisualizations,souserscantellevenmorecompellingstorieswiththeirdata.•MicroStrategyprovidesAPIs,tools,samples,anddocumentationtohelpusersbuildcustomHTML5visualizationsusingopensourceandcommerciallibrarieslikeD3andGoogleCharts.•Userscanbuildoutsupportforfunctionalityincludingselectors,dropzones,colorpalettes,andthresholds.Itisalsopossibletotransformvisualizationsintotext-basednarrativesbyintegratingwithnativelanguagegeneration(NLG)platforms,suchasthoseofferedbyAutomatedInsightsandNarrativeScience.

•OBIEEallowstheembeddingofHTMLandJavaScriptcustomvisualizations.

ExtractSubsetsofDataUsingRESTfulAPIs

Theabilityforcustomthird-partywebapplicationstousetheBIplatformasadatasourcetoextractsubsetsofdatafromareportorexistingcube.

•WithRESTfulAPIs,organizationscanuseMicroStrategyasadatasourcetoquicklyextractsubsetsofpre-processeddatainJSONformat.ThisaddressestheneedsoflargeenterprisesandOEMpartnersthatconsumedatathroughMicroStrategy'sgovernedandsecuredarchitectureviacustomizedbusinessapplications.

•WiththeBIPublisherRESTAPI,userscanonlyextractdatafromanOracleBusinessIntelligencePublisher(BIP)report.TheBIPublisherRESTAPIisanewfeatureinthe12cversionandfunctionsonlywhenaccessingaBIP12cenvironment.

CreateCustomDataConnectors

Theabilitytocreateacustomdatasourcethatuserscanconnecttoandleverageintheirreportsanddashboards.

•Withnewandupdateddatasourcesbeingpublishedbydatabasevendorsalmostweekly,organizationsneedfastaccesstoconnecttoandusethedatastoredinthesevariousdatalocations.•MicroStrategynativelysupports100softhemostpopulardatasourcesandcontinuestoenhanceconnectivitywitheachdatabaseupgrade.•MicroStrategyalsoallowsorganizationstobuildtheirownconnectorstocustomdataassetswiththeDataConnectorSDK.OrganizationscanleverageHTMLandJavaScripttobuildcustomconnectorsfortheMicroStrategyDataImportinterfaceandbuildtheirowncustomizedintegrationsforthesedatasourceswithinMicroStrategy,thus,providingusersaccesstoanydatasourcewithoutwaitingforthemtobecertifiedbytheplatform.

•OracleBusinessIntelligencedoesnotcurrentlysupportthecreationofcustomdataconnectors.OBIEEprovidessupportforonlyalimitedsetofdatasourcesavailableforuse.

MultitenancySupport

Theabilitytodeployasingleinstanceofasoftwareapplicationtoservemultiplecustomers,whereeachcustomeriscalledatenant.

•MultitenancyenablesanOEM’svariouscustomerstoexperiencecustomapplications,allbuiltonasinglearchitecture.Sharingresourcesresultsinlessadministrativeoverhead,reducedresourceconsumption,andlowoverallTCO.•MicroStrategysupportsaspectrumofmultitenantarchitecturesfromhighisolationtohighsharing.Inaddition,MicroStrategyallowsforpersonalizationinasharedprojectsuchascustombrandingandlogosforeachtenant,personalizedobjectnames,andinternationalizationcapabilities.

•AsingleOBIEEinstallationcanrunononeserver,allowformultipleappdeployments,andservemultiplecustomersonthesameinfrastructure.However,thereisnowaytocustomizeanenvironmentwiththetenant'sbranding,logo,orpersonalizedschema.

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ScoreMSTRScore

EnterpriseCloud

SimplifiedEnterpriseDeployment

TheabilitytoeasilydeployanenterprisecloudenvironmentwithoutITsupport.

•MicroStrategyonAWSwillenablecustomerstodeployenterprisenetworksthatarefullyconfiguredandreadytouseinlessthan30minutes.Thissavesuserstimeandmoneybyeliminatingtheneedtodownload,install,andconfiguretheenvironmentsthemselves.Userscanchoosefromdifferentinstancetypesandsizesbasedoncostorusagerequirements.•Cloudenvironmentscanalsobedeployeddirectlyintoacustomer'sAWSaccountformaximumcontrol.•Userscanlaunch3differentenvironmenttypes,rangingfromanall-in-onesystemtoanenterprise-gradedistributedandredundantsystem.

•OracleBICloudService(BICS)isaimedatdepartmentalusecasessuchassharingspreadsheetdata,teamreporting,anddevelopmentsandboxes.ItisathinclientandrunsaspartofOraclePublicCloud,partofawiderOraclePaaS(OracleAnalyticsCloud).BICScomespre-bundledwithOracleDatabaseSchemaService,asingle-schemaOracleDatabaseservice.•Itrequiresaminimumof10users,supportsasingleDBschema,andoffersonly50GBstorage/300GBofmonthlydatatransfer.•Currently,itonlyprovidesasubsetofonpremisefeatures.Majorlimitationsincludethefollowing:itcanonlyreportagainstasingledatabasesource;itdoesnotallowaccesstoagents,BIPublisher,orEssbase;thereisnoautomatedusagetracking.

GlobalAvailability

Theabilitytodeployenvironmentsglobally.Globaloptionsmakeiteasyforcustomerstodeploytheirenvironmentsclosertohomesotheycanmeetperformance,compliance,anddatarequirements.

•MicroStrategyCloudcandeploydistributedandredundantsystemsinover42AWSAvailabilityZonesin16geographicregionsaroundtheworld.ThisincludescountriesacrossNorthAmerica,SouthAmerica,Asia,Europe,andAustralia.ThisenablesorganizationstodeployMicroStrategyclosertoitsusers.Thisdecreaseslatencyandenablesfasterresponsetimes.Byhavingdatacentersclosertohome,italsoallowsthedataenterstocomplywithlocallawsandregulations.

RegionandNumberofAvailabilityZones

•AWSGovCloud(2)

•USWestOregon(3),NorthernCalifornia(3)

•USEastNorthernVirginia(5),Ohio(3)

•CanadaCentral(2)

•SouthAmericaSãoPaulo(3)

•EuropeIreland(3),Frankfurt(2),London(2)

•AsiaPacificSingapore(2),Sydney(3),Tokyo(3),Seoul(2),Mumbai(2)

•ChinaBeijing(2)

•NewRegions(comingsoon)ParisNingxia

•OracleCloudisdeployedinOracle'sdatacentersacrosstheglobe.Presently,thesecoverUSWest,USCentral,USEast,USGov,USDOD,USHIPAA,UKNorth,UKSouth,UKGov,EU,GermanyWest,USPCI,ANZEast,ANZCentral,Singapore,China,JapanEast,JapanSouth,Brazil,MiddleEast,Canada,Korea,India,andTurkey.

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ScoreMSTRScore

APIEnabledOperations

JavaScriptframeworksthatprovideanumberofAPIstohelpcustomersbuildapplications.

•TheMicroStrategyCloudAPIgivescustomersunlimitedflexibilitytocreatetheirowncustomworkflows.Customershavetheabilitytobuildpersonalizeduserinterfacesfordeployingandmanagingtheircloudenvironments.ThisempowersdeveloperstoautomatetheirMicroStrategyCloudcapabilities.•ThroughAPIs,itispossibletolaunch1000MicroStrategyinstanceswithasinglelineofcode,resizethemtoanysize,andthenterminatethemoncedone.WithoutAPIs,thiswouldbeamanualprocess.It’seasytointegratewithotherautomationtoolsandtheAPIworkswithanyprogramminglanguage.

CloudSpecificAPIswesupport:•Retrieveorsearchforenvironments•Createnewenvironments•GetEnvironmentContactDetailsList•ResendEmailtotheownersoftheenvironments•Restartenvironment/s•Startenvironment/s•GetEnvironmentStates•Stopenvironment/s•Terminateenvironments•FindenvironmentdetailsbyenvironmentID•UpdateEnvironmentContactDetails•Updateexpirationdateforenvironment•FindalltheinstancesinanenvironmentbyenvironmentID•FindalltheinstancesstateinanenvironmentbyenvironmentID•RestartInstance•StartInstance•StopInstance•Findschedulesbyenvironmentid•Createscheduleforenvironment•Inactivatetheselectedschedulebyscheduleidandenvironmentid•Findschedulebyscheduleidandenvironmentid•Updatescheduleforenvironment•Resizeallserverinstanceorselectedserverinstanceofanenvironment•Createnewenvironments

•OracledoesnothavetheabilitytolaunchnewenvironmentswithitsAPIanddoesnotenableadministratorstocontrolactionssuchasstarting,stopping,restarting,andresizinganenvironment.

DisasterRecoveryandFailover

Clusteredserversthatrestorebackupsafterfailuresonoworkortimeislost.

•MicroStrategyCloudclustersenterprisedeploymentswithmultiplenodes,andgivesorganizationstheflexibilitytoaddadditionalnodes.•Clusterednodesprovideloadbalancing,highavailability,failover,andredundancy.Eachnodesynchronizesmetadatainformation,historylists,andreportcaches.Incaseofdisasterorfailure,MicroStrategybackupsarestoredredundantlyacrossmultipleavailabilityzonesandcanbeaccessedandrestoredinanalternateavailabilityzone.ThisaffordszerodowntimeanduserscanalwaysaccesstheirMicroStrategyenvironment.

•OracleCloudprovidestriplemirroringofstoragefordataredundancy,fullsystembackupandrestore,datacentersinmultiplegeographiclocations,andindustrial-strengthphysicalandlogicalsecurity.•Oracle’stargetuptimeforOracleBusinessIntelligenceCloudServiceandOracleDataVisualizationCloudServiceis99.95%.

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CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTOracle Oracle

ScoreMSTRScore

CentralizedAdministration

Asingleinterfacethatprovidesalltheadministrationtoolstomanageandmonitoranenterprisecloudenvironment.

•MicroStrategyallowsthecustomertostart,stop,andrestartanAWSenvironmentwhileretainingitscontents.Customerscantakeadvantageofstoppingtheirenvironmentstosaveoncosts,especiallyduringnon-peakhours.•ThenewEnvironmentManagertoolallowsuserstoscheduletheseroutinetaskstooccuratspecificdatesandtimes.•ForPOCordevelopmentpurposes,anadministratorcanstopthesemachinesduringnon-peakhourstoreducecosts.•Customersonlypayforwhattheyuse.

•Oracle'smaincloudbusinessanalyticsproductsareBICloudService(BICS)andDataVisualizationCloudService(DVCS).Thedatamodelprovidedbythesetoolsaswellasthelackofadvancedadministrationconfigurationoptionsmakesthemmoresuitableasdepartmentalsolutions,ratherthanfull-scaleenterprisebusinessintelligencedeployments.•EventhoughnewfeaturessuchasBICSDataSyncandRemoteDataConnectorattempttoaddresstheselimitations,thelackofdetailedadministrationandmaintenancecapabilitiespreventmanyOraclecustomersfrommovingcomplexenvironmentstothecloud.

AutoScaling Theabilitytoresizecloudenvironmentsbasedontheconditionsthecustomerdefines.

•MicroStrategyCloudcustomershavetheabilitytoscaletheirenvironmentupordownwithover6differentinstancesizeoptionsfromAWSrangingfrom4vCPUand15.25GiBto64vCPUand488GiBofmemory.•Environmentscanscaleon-demandorschedulebasedonusagepatterns,applicationusagepatterns,anddatasize.Customerscanaddnewusersatanytimeanddeploymultipleenvironmentsandprojectsastheyseefit.•Customerspayforwhattheyuseaccordingtolengthoftime.

AutoscalingcanbeconfiguredinOracleJavaCloudServicetoautomaticallyscaleaclusterinoroutbasedonCPUusage.

SeamlessUpgrades

Upgradetheplatformandcorrespondingserverswithoutanydowntimeoradditionalwork.

BymovingtotheMicroStrategyCloud,customerscanensurethattheyhavethelatestplatformandversionrelease,allowingthemtotakeadvantageofthelatestplatformsecurityandfeatureenhancements.WiththenewCloudEnvironmentManager,customerscanscheduleupgradesduringnon-peakhourstoguaranteeseamlessupgradeswithzerodowntime.Testingandhealthchecksareautomaticallyperformedtohelpensureasuccessfulupgrade.

•OracleBICloudServicesupportsrollingupgrades.ThatmeansthatanyonesubscribedtoOracleBICloudServicereceivesautomaticupgradesassoonasnewfeaturesbecomeavailable.

HighPerformanceandReliability

Maintainhighperformanceandreliabilitywithoutsacrificinguserexperienceorsecurity.

•EachMicroStrategydeploymentisinasingle-tenant,privatecloud.Thisallowsorganizationstocustomizethesoftwaretomeettheirneeds.Queriesrunbycustomerswillnotaffectothers.Eachinstanceisisolatedfromothersformaximumprivacy.

•TheMicroStrategyCloudoperationsteamhasthecloudexpertsandsupporttohelpensurehighperformanceandreliability.WearebackednotonlybyAWS’sworld-classinfrastructure,butalsoAWSexpertswhohelpeddesignandautomateourclouddeployment.OurCloudenvironmentwasbuiltwiththelatestAWStechnologyandaccordingtoAWS’sbestpractices.Ourteamproactivelypatchesinfrastructure,operatingsystems,andapplicationstooptimizeperformancewhiledeterringsecuritythreats.Wehaveprocessesinplacesothatsystemsaremonitored,includingtheanalyticsandmobilityservers.

•MicroStrategyallowsorganizationstoclusterupto8servernodes.Beyondbeingabletofurtherscaleinvolumeofanalyticscontent,thiswillimproveoverallSLAsbyreorganizinglargeclustersforhigheravailabilityandfasterservicerecovery,reduceTCObyconsolidationofmultipleenvironments,andremovefrictiontodeploynewapplicationsandincreaseusercapacity.

•AspartoftheOracleCloud,theOracleDatabaseCloudServiceisdeployedoninfrastructurethatincludesOracleEngineeredSystemsforhighperformanceandavailability,triplemirroringofstoragefordataredundancy,andfullsystembackupandrestore.•Nonetheless,therearestilllimitationsthatimpedeperformanceattheenterpriselevelincludingsupportforonlyasingledatabaseschemaandlimitsof50GBforstorage,300GBonmonthlydatatransfer,andfilesizesof50MB.•Inaddition,thereareCPUmemorylimitations,astheirhighestconfigurationis120GB.

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ScoreMSTRScore

DataConnectivityandMigration

Servicesforcustomerslookingtomovetheirdataintothecloudorconnecttheiron-premdatatotheircloudenvironment.

•MicroStrategyprovidesdataconnectivityanddatawarehousesolutionstomeetcustomerneeds.Customersmaychoosetomigratetheirdataintothecloud.WeofferoptionstomigrateintoAmazonRedshift,SQLServerEnterprise,SQLServerStandard,MySQL,orAuroraDWHplatforms.Whencustomerschoosethisoption,MicroStrategybuildsthechosenDWHwithinthesameVPCastherestoftheBIcloudenvironment.MicroStrategyworkswithcustomerstoselectthecorrectsize(CPU/RAM)DWHmachinethatmeetstheirneeds.ETLoptionsarealsoavailable.

•Ifacustomerchoosestomaintaintheirdatabaseon-premorinanotherclouddatasource,atypicalimplementationinvolvesestablishingaVPNconnectionbetweentheMicroStrategyCloudanditsdatabaseordata.Theperformanceofthisarchitecturecanvarybasedonavarietyoffactors,includingthephysicaldistancebetweentheMicroStrategyClouddatacenterandthecustomerdatasource,thelatencyofthedataconnection,thebandwidthoftheconnection,theamountofusage,itsqueryintensiveness,thequery-responselatencyofthecustomerdatasource,andothervariables.

•WithOracle,thereisnoubiquitousconnectivity.Organizationscannottakeadvantageoftheirexistingon-premdirectoryservicesorothersecuritymodels.ThatmeanstheyhavetorecreatealloftheirusersasOracleCloudusers.Notonlythat,thereisalsoverylimitedaccesstomultiplesubjectareas,on-premdatasources,andsomeofthemoreenterprise-gradecapabilitiesoftheOracleBIplatform.

Furthermore,organizationslookingtomovetheirdataintothecloudarerestrictedtousingOracledatawarehouses.

DataSecurity Securitytoprotectcustomerdata24/7/365.

•MicroStrategyCloudsecuritymeetsorexceedsindustrystandardsandbestpractices.MicroStrategyimplementsstrongcontrolpracticestoeffectivelymaintainthesecurityandavailabilityoftheMicroStrategyCloudandassociateddata.Wehelpensurethatyourdataissecureatnetworkandapplicationlevelsfromanyattacks.WefollowthelatestindustrystandardsonmanycompliancesandcertificationssuchasSOCI&II,HIPAA,PCI,andPrivacyShield.

•OracleBICSisbuiltontopofOracle’sidentitymanagementplatform.BICSreliesonamulti-tenantcloudapproach,witheachsubscriptionidentifiedbyitsownIdentityDomain.TheIdentityDomaininturnspecifiestheCompanyTenantID.

EnterpriseIoT

DigitalBadge Useasingledigitalidentifiertotrack,report,andmanagealluserinteractionswithenterpriseassets.Thebadgeverifiesidentitiespriortograntingaccesstoenterpriseassets.

•MicroStrategy,viaUsher,deliverssmartphone-baseddigitalbadgesthatprovideseamlessaccesstophysicalandlogicalassetsacrosstheenterprise.•Digitalbadgesreplacephysicalbadges,keyfobs,passwords,andotheridentifierswithdigitalcredentialsdeliveredviaamobileapp.Badgesarebrandedbytheissuingorganizationandaredynamicallyandsecurelylinkedtoanindividuals'privilegesandaccessrights.•Badgescanberemotelyissuedandrevokednearlyinstantaneously.Theyareprovisionedviasecure,out-of-bandmeans,andtheirusecanbegatedbybiometric,geographical,ortemporalconstraints.•Thedigitalbadgeprovidesauniqueidentifierthatcanbeusedbyanysinglebadgetovalidatetheidentityofanyotherbadge.Italsoprovidesone-timepasscodesforasecondfactorofauthentication.

•DigitalbadgesarenotprovidedinOBIEE.MicroStrategyistheonlyBIplatformthatofferspassword-freeloginviaamobileapp.

PhysicalAccess

Controlandmanageaccesstoanyentrywayacrossanenterpriseusingadigitalbadgetoenhanceorreplaceexistingaccesscardsforemployees,contractors,andvisitors.

•MicroStrategyprovidessmartphone-basedphysicalaccessfunctionalitypre-integratedwithleadingPACSvendors.Usherworkstoconsolidatemultiplephysicalaccesscontrolsystemsthroughoutanenterprise.•WithanOpenAPImodel,MicroStrategycanintegratewithpartnerphysicalaccesscontrolsystems,buildingautomationsystems,manufacturingsystems,InternetofThings(IoT)grids,andnetworksandmanagementsystemstodelivermoreadvancedfunctionalityandimplementationoptionstocustomers.

•Physicalaccessisnotsupported.OBIEEdoesnotsupportOTBintegrationwithleadingPACSvendorsonmobiledevices.Oracle'sIoTproductsdonotprovidethisfunctionality.

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CriticalCapabilityDescription WhyMicroStrategy WhyNOTOracle Oracle

ScoreMSTRScore

LogicalAccess

AccessalltypesofdigitalassetsinanorganizationincludingBIapplications,webapplications,VPNs,andworkstationsfromasinglepoint.

•MicroStrategyprovidessecuredigitalidentitythatallowsuserstoaccessnearlyanysysteminanenterprise(devices,applications,andVPNs)fromasinglepoint.InordertobothprotectthecurrentITinvestmentsofcorporationsaswellasenablefutureinvestments,logicalaccesswithMicroStrategyiscompatiblewithbothindustry-standardprotocolslikeSAMLandRADIUSaswellasemergingstandardssuchasOpenIDConnect.

•OracledoesnotofferlogicalaccesstodigitalsystemsotherthanitsownBIsuite.OBIEEcanbeconfiguredtouseSAML(securityassertionmarkuplanguage)forpassword-freeloginsandsinglesign-on,butthisrequiresintegrationwithathird-partyauthenticationsolution.

BluetoothSensing

Enablecontextualinteractions,security,andseamlessuserexperiencesviaBluetoothdeliveringreal-timelocationalawarenessofenterpriseassets.

•IntheMicroStrategyplatform,Usher’sBluetooth(BLE4.0)integrationenablesreal-timemicro-locationalawarenessofenterpriseassetsaswellastouch-freephysicalandlogicalaccess.•Thisallowsthousandsofuserstoprojecttheiridentityandmoveaboutacorporateenvironmentaccessingdoorwaysandsystemssecurelywithdrasticallydecreasedamountsoffriction.TheBluetoothsensingcapabilitycanalsobeconfiguredtologproximityataparticularplaceandtime.

•OBIEEdoesnotintegratewithBluetooth.IntheEIoTcontext,acustomerwouldneedtomakeanadditionalinvestmentintoOracle'sIoTplatformtoacquireBluetoothcapabilities.

BarcodeScanner

TrackenterpriseassetsbyscanningbarcodesorQRcodeswheneverauserinteractswiththem.Thisabilitysetsthefoundationforseamlessrepair,maintenance,andinventorymanagementofenterpriseassets.

•TheintegratedbarcodescannerinMicroStrategybadgescanscanvirtuallyanykindofQRorbarcodetag,securelyloggingalinkagebetweenanemployeeandaproduct,machine,oranyvaluableenterpriseasset.•ThiscapabilityallowsthetrackingofofflineassetsusinglabelsandtagswithbarorQRcodesandcanimproveprocessauditingandenforcementforcustomerservice,maintenance,andmore.Scanningbarcodeshelpstakedatafrommultiplecomponentsandsystemsandcombinethemtoimprovethepredictabilityofperformanceissuesthatariseinday-to-daybusinessoperations.

•TrackingassetswithbarcodescannersisnotsupportedinOBIEE.ThisisinpartduetoOraclenotprovidingadigitalbadgeforuseininteractingwiththeEnterpriseInternetofThings.Throughitsmobilesupplychainapplications,Oracle'sE-BusinessSuitecandeliverbarcodescanningfunctionalitiestoamobiledevice,butthesearedistinctproductsthatrequireintegrationandseparatelicensingagreements.

Communication&Collaboration

Empowermanagementanddecision-makingtobemoretimely,informed,andcollaborativethroughdirect,in-app2-waymessagingbasedonlocationandsystemsaccess.

•TheUsherout-of-the-boxproductivityapplicationallowsmanagerstoquicklyidentify,verify,coordinate,andcommunicatewithotherusers–eitherin-personorbyremotelocation.•UsershavethecapabilitytoexchangemessagesfromanyclientinterfaceviatheIdentityserverastheintermediary.Thisfeaturesupportsanumberofusecasesincludingemployeesafety,support,andcoordination,particularlyforfieldworkforcesorduringspecialevents.

•ForOBIEE,communicationandcollaborationisnotsupportedoutsideofdashboardsinitsBIinterfaces.SinceOBIEEdoesnotprovideadigitaltwinthatiscarriedbyuserswiththeminamobileform-factor,itlacksaconvenientwayofreachingusersinatimelyfashion.Thisalsomeansthatthereismuchlesscontextualinformationavailableaboutusersatanygivenpointintimethatcouldbeusedtoinfluencecommuniques.

Real-timeTelemetry

Generateconsumablereal-timeintelligenceviadigitalidentityinteractionswithalltypesofenterpriseassets(physicalandlogical)andconstituents.

•WithMicroStrategyUsherbadges,userpresenceandactionscreatereal-timetelemetryviaanApacheKafkaCluster–anopen-sourceprogramdeliveringadistributed,partitioned,andreplicatedcommitlogservicesupportingreal-timedataprocessingandbigdatavolumes.Thistelemetrydataisarichandunderutilizedsourceofinformationthatisthekeytounlockingasmarter,moreproductiveworkforce.Toexpeditevaluecreation,MicroStrategyhelpsorganizationsefficientlycreateandharnessmassiveamountsoftimelyinformationarrivingfromEIoTdevices.

•Real-timestreamingindashboardsissupportedwiththeOracleExalyticsIn-MemoryMachine.Nonetheless,OBIEE'slackofadigitalbadgepreventsitfromgeneratingcomprehensive,real-timetelemetrystemmingfromtheinteractionsbetweenusersandenterpriseassets.ToaccomplishsomeofthiswithOracle,customerswouldneedtopurchaselicensesandserversforaseparateproduct(OracleIoT)thatisnotfullyintegratedwithOBIEE.

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ScoreMSTRScore

OTBReportingModule

Deployreportingbasedontelemetry,pullingdatafromallassetsandaccesspointstodeliverinsightintooperationsandcomplianceinaunified,“singlesourceoftruth”dashboard.Reportsshouldbecustomizablewiththeabilitytoblenddatafromotherenterpriserepositories.

•UsherAnalyticsisaMicroStrategyprojectincludedout-of-the-boxwithabadgeimplementation.MicroStrategytakescareoftheETLprocessessoaccessandauthorizationdatageneratedontheback-endisautomaticallyloadedintoadatawarehouseandleveragedbyapre-builtdataschema.Thisprojectincludesmultipledashboardsandamobileapplicationforvisibilityintointeractionsbetweenenterpriseconstituentsandassets.

•OTBreportingforanaccess-centricEIoTimplementationisnotsupportedbyOBIEE.OBIEEcanintegratewithOracleIoTinafairlystraightforwardfashiontopullinsensordataforanalysis.However,forOBIEEtodeliverdashboardsthatshowacomprehensivelogofphysicalandlogicaltransactionsacrossanorganization,asignificantamountoflabor(connecting,ETL-ing,architecting,anddashboarding)wouldberequired.

IntegrationwithDirectoryServices

Synchronizetodirectoryservicesastheauthoritativesourceforemployeerecordsandattributes.Supporttheenforcementofdirectoryprovisioningforauthorization(privileges,entitlements,andrestrictions).

•WithintheMicroStrategyplatform,UsherNetworkManagerhaspre-builtdirectoryintegrationswithMicrosoftActiveDirectory,AWSDirectoryServices,andOktaUniversalDirectory.UsherisalsocompatiblewiththeOpenLDAPstandard.ThisallowsMicroStrategytoquicklyissuestandardizedcredentialstoallusers,eveninorganizationswhichutilizemultipleidentityrepositories-orevenmanuallyaddtemporaryuserswhodonotexistinanyrepository.

•OBIEEsupportsintegrationwithOracleWebLogicServerLDAPdirectory,OracleInternetDirectory,andActiveDirectorytoassignprivilegestousers.Itcanalsointegratewithanundisclosednumberofthird-partydirectories.

IdentityServer Manageanetworkofusersbyconfiguringrelationshipsthatprompt,enable,orsecureinteractionsamongemployeesandassetswithinthenetwork.IdentityServersenableadministratorstocreate,configure,distribute,revoke,andmanagedigitalidentitieswithuserbadges.

•TheMicroStrategyUsheridentityserver,whichassignsandissuesdigitaltwinstousersintheformofbadges,isFIDOAlliance-certifiedonaUAFprotocolfordeliveringpassword-freeauthenticationbasedonpublickeycryptography.Itisstronglyresistanttophishingandcanmakeuseraccesssubjecttogeographicandtemporalconstraints.

TheUsherserverarchitectureisbuilttoensurethatonlyauthorizedbadgeuserscommunicatewiththeidentityserver,andonlyfromauthorizeddevices.TheUsherserverhasthesoleauthoritytoconvertamobiledeviceintoanauthorizeddevicethroughaprocessthathelpsensurethatroguedevicesorapplicationswillnotbeabletocommunicatewiththeidentityserver.Theidentityserverprovidessupportforencryptionofdataatrestandintransit,encryptionkeymanagement,andtransactionloggingtiedtoanindividualuser’sidentity.

•OBIEEdoesnotprovideOTBsupportforidentityservers.UserandassetadministrationinOBIEEislimitedtoBIapplicationsandenvironments.AsitpertainstotheEIoT,Oraclehasaseparateoffering(OracleIoT)whichallowsfortheprovisioningandconfigurationofrelationshipsbetweenconnectedsensorsanddevices(thoughthesearegenerallynotusedasidentityextensionsforemployees).

EnterprisePartner

100%FocusonEnterpriseAnalytics

Corebusinessisexclusivelyfocusedonenterpriseanalytics.

•MicroStrategyisdedicatedtoasinglebusinessline,exclusivelyfocusedonenterpriseanalyticsandmobilitysoftware.•MicroStrategy’smissionistoprovideenterprisecustomerswithaworld-classsoftwareplatformandexpertservicessotheycandeployuniqueintelligenceapplications.

•Oracleisaconglomeratewith3distinctbusinesssegments,whicharefurtherdividedintomorethan5separateoperatingsegments.Noneoftheseoperatingsegmentshaveenterpriseanalyticsasacorefocus.•Oracleoffersthousandsofproductsinmorethan20differentcategories,includinghundredsofproductsacquiredfromothercompanies,thatrangefromITinfrastructuretocontentstoragemanagement.OBIEEismerelyoneofthethousandsofproductsofferedbyOracle.

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ScoreMSTRScore

PlatformCohesion

Cohesionisanimportantconceptinsoftwaredesignbecauseitreducescomplexity,enhancessystemmaintainabilityandincreasesreusability,whichtogetherpromoteperformance,scalabilityandelegance.

•MicroStrategy10hasaunifiedplatformarchitectureuniquelysuitedtodeliverhigh-performanceapplicationsthatarehighlyreusableandsecure,andcanmeetthebusinessintelligencedemandsofvarioususersandorganizations.•Sinceitsinception,MicroStrategyhasbeendevelopingitsplatformtechnology100%organically.

•OBIEEistheresultofeffortstomelddisparatetechnologies.•OracleacquiredSiebelSystemsin2006andHyperionSolutionsin2007tofilloutitsBIproductline.•BIsolutionsfromthesedifferentvendorswerecombinedtoformOBIEE.•OBIEEmustcompeteforattentionandfundingwithintheOracleconglomerate.

VisionaryCEO

CEOanticipatesanddrivestechnologytrendsintheenterpriseanalyticsindustry.

•MicroStrategy’sCEO,MichaelSaylor,hasanticipatedtechnologytrendssuchasmobiletechnology’stransformationofbusinessoperations,andledthecompanythroughmultiplewavesofinnovationsuchasclient-server,web,mobile,cloudandenterpriseinternetofthings.•Mr.SaylorisalsotheauthorofTheNewYorkTime’sbest-sellingbook,“TheMobileWave.”

•InadditiontohavingmorethanoneCEO,theattentionofOracle’sCEOsisdividedamongalargenumberofbusinesssegments,operatingsegments,andproductcategories.It’sunclearwhattheCEOs’visionisforOBIEE.

CEOEngagementwithCustomers

CEOengagesdirectlyandsubstantiallywithcustomersaroundtheworld.

•MicroStrategy’sCEOdirectlyengageswithcustomersaroundtheworldbypersonallyparticipatinginamajorityofthe100+SymposiumeventsthatMicroStrategyholdsperyearin35differentcountries,inadditiontoothercustomermeetingsandeventsonaregularbasis.

•OBIEEisaverysmallportionofOracle’sconglomeratebusiness.GiventhelargenumberofOraclebusinesssegments,operatingsegments,andproductcategories,itsCEOscan’tbefocusedonengagementwithenterpriseanalyticscustomers.

TenuredExecutiveTeam

Executiveteamhasextensiveexperienceinenterpriseanalyticsandmobility.

•MicroStrategy’sCEOandCTOcollectivelyhaveover50yearsofexperienceinenterpriseanalyticsandmobility.•Additionally,MicroStrategy’sCEOhassciencedegreesfromMITandmorethan50patentstohisname,andhasbeenthedrivingforcebehindMicroStrategy’stechnologysinceitsinception.

•Enterpriseanalyticsisn’tthecorebackgroundofanymemberonOracle’sseniorexecutiveteam.

ShareholderAlignment

Principalshareholderandmanagementinterestsarealignedwiththecompany’slong-termsuccess.

•Mr.Saylor,thecompany’sChairmanoftheBoard,President&CEO,foundedMicroStrategyin1989andhasbeenthecompany’scontrollingshareholdersinceitsinception.Accordingly,shareholderandmanagementinterestsarefullyalignedinpursuingMicroStrategy’svisionandlong-termsuccess.

•Oracle’sstockownershipisdispersed.•Oracle’smanagementholdslessthanathirdofthetotalownershipinterestinthecompany.

PubliclyTradedCompany

Withgreatertransparency,stabilityandaccesstofunding,apubliclytradedcompanygenerallyhasastrongermanagementteam,instillsgreaterconfidenceincustomersandhasmorefinanciallevers.

•Havinggonepublic18yearsago,MicroStrategyisamaturepubliclytradedcompany.

•Oracleisapubliclytradedcompany,butOBIEE’sfinancialperformanceisunknownbecauseit’ssuchasmallportionofOracle’soverallbusiness,andOracledoesn’tseparatelyreportonit.ThismakesitmoredifficulttopredictOracle’splansforOBIEEandcreatessignificantuncertaintyforcustomers.

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CriticalCapabilitiesfortheEnterprisewithNewData WhyNotOBIEEDetailsbyCapability -vsOBIEE -

TechnicalSolution

CriticalCapability

CriticalCapabilityDescription WhyMicroStrategy WhyNOTOracle Oracle

ScoreMSTRScore

StrongFinancials

Aprofitableorganizationwithastrongbalancesheetcanbetterwithstandmarketvolatilityandfluctuations.

•MicroStrategyhasbeenprofitableoverthelast13years,withcombinednetincomeof$197millionoverthelast2fiscalyearsandanoperatingmarginof21%for2016.•Inaddition,MicroStrategy’sbalancesheetisstrongwithzerodebt.

•Oracleisaconglomerate,andthefinancialperformanceofOBIEEisunclear.

WorldwideSalesPresence

Companyhastheabilitytodirectlyengagewithorganizationsaroundtheworld.

•MicroStrategyhasofficesin26countriesacrosseverymajorregionoftheworld.

•WhileOraclehasofficesinanumberofcountries,Oracleisaconglomeratebusiness,andtheextenttowhichthoseofficessupportenterpriseanalyticssalesandcustomersisunclear.

WorldwideServicesPresence

Companyhastheabilitytoprovidesupportandservicestocustomersaroundtheworld.

•MicroStrategyhasofficesin26countriesacrosseverymajorregionoftheworld.

•WhileOraclehasofficesinanumberofcountries,Oracleisaconglomeratebusiness,andtheextenttowhichthoseofficesprovideenterpriseanalyticsservicesisunclear.

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