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CCan Scaran Scaree

By Siriphun 0303 & Sukanda 0304

Alpac Corporation and the

Original…

SSyringeyringe--inin--thethe-- Can ScareCan Scare

Problem solving : - Form CMT

- Review process - work with FDA and Mass media

Principles applied : - Leadership Strategies

- Presents Caring - Interact quickly

- Information sharing and cooperated duo with FDA

Crisis : Found a Syringe in a Can of Diet Pepsi in the state of Washington.

DayDay ActivitiesActivities

Thursday ,June 10 Specify spokespersons

Friday , June 11A second reported syringe-in-a-can came in to Alpac directly.

Sunday , June 13 The FDA issued its own advisory.

Monday , June 14Information public relations , Prepare plans for a distribution channel.

Tuesday , June 15 Revealed the production process.

Wednesday , June 16The most informed from customers was not truth, Alpac did the counterattack.

Thursday , June 17Impossible for Syringe in the can, release news around the world.

OOperationperation

CCases in ases in TThailandhailand

1. Heineken Beer

Problem solving Mr.Prarin Malakun Na

Ayuthaya director of Marketing came out to apologized and explain that was usually of freeze beer.

Crisis Found something unusual

like toilet paper in Heineken Beers .

Crisis :: found unusual things floating in the bottle

2. OISHI

Problem solving1. Reclaim product immediated. 2. Visited customers who found and apologized by Mr. Tan.3. Apologize to public and explain.4. Open factory to show and checked by Parham Thani Provincial Health Office.5. Launched "family health“ for build brand image. 6. Invited new CEO and innovation add for safety. 7. Invited mass media to visit production.6. Reclaim all product. 8. Launched new campaign “30-cap 30-million”. 8. Confidence came back again on September, successful.

3. S & P

Problem solving 1. Destroy all products 2. Send the product to checked by FDA and then use Press Conference to public. 3. Form knowledge for organizational. 4. Use mass media to released news.

*****Safety first, tell the truth And plan pro-active for the future.

Crisis Melamine contamination found in cookie

Crisis :: Melamine Contamination found in milk

3. Mali

Problem solving 1. Internal Problem Solving

- set employee’s understand - improve the quality of production

by order melamine analysis tool.

2. External Problem solving - Use mass media such as ad tvc, radio, news paper and long term plan for PR.

CrisisFound finger with nail in Sour pork.

Problem solvingJust destroyed some product from production.

5. 5.

1. Full responsibility.2. Specific and limited crisis spokespersons as much as possible. 3. The leaders must face the fact.4. Interact quickly and truly.5. Cooperation and support of external agencies involved.6. Reveal, sincerely solve, and limit the spread of the problem as quickly as possible.

correct Crisis Management Approach

1. Responsibility not immediately.2. Processing delays, avoiding news.3. Having secrets and not participate.

InIncorrectcorrect Crisis Management ApproachCrisis Management Approach

TThankshanks FForor AAttentionttention