1. What Is Crisis Management?Crisis Management is a process by which an organizationdeals with major unpredictable event that threatens toharm the organization, its stakeholders or its general public.The art of dealing with sudden and unexpected eventswhich disturbs the employees, organization as well asexternal clients refers to Crisis Management.The process of handling unexpected and sudden changes inorganization culture is called as crisis management.

2. Features of CrisisManagement Crisis Management includes activities and processes which helpthe managers as well as employees to analyze and understandevents which might lead to crisis and uncertainty in theorganization. It consists of effective coordination amongst the departmentsto overcome emergency situations. Dont panic or spread rumors around. Be patient. Employees at the time of crisis must communicate effectivelywith each other and try their level best to overcome toughtimes. Points to keep in mind during crisis At the time of crisis the management should be in regulartouch with the employees, external clients, stake holders aswell as media. 3. 1. NATURAL CRISISDisturbances in the environment andnature lead to natural crisis.Such events are generally beyond thecontrol of human beings.Tornadoes, Earthquakes, Hurricanes, Landslides, Tsunamis, Flood, Drought allresult in natural disaster. 4. 2. TECHNOLOGICALCRISISTechnological crisis arises as a result offailure in technology. Problems in theoverall systems lead to technologicalcrisis.Breakdown of machine, corruptedsoftware and so on give rise totechnological crisis. 5. 3. CONFRONTATIONCRISISConfrontation crises arise when employeesfight amongst themselves. Individuals do notagree to each other and eventually depend onnon productive acts like boycotts, strikes forindefinite periods and so on.In such a type of crisis, employees disobeysuperiors; give them ultimatums and forcethem to accept their demands. 6. 4. CRISIS OFMALEVOLENCEOrganizations face crisis of malevolencewhen some notorious employees take thehelp of criminal activities and extreme stepsto fulfill their demands.Acts like kidnapping companysofficials, false rumors all lead to crisis ofmalevolence. 7. 5. CRISIS OFORGANIZATIONALMISDEEDSCrises of organizational misdeeds arise whenmanagement takes certain decisions knowingthe harmful consequences of the sametowards the stakeholders and external parties.In such cases, superiors ignore the after effectsof strategies and implement the same forquick results. 8. What Is Crisis Handling?Crisis Handling is the umbrella term thatencompasses all activities involved whenan organization prepares for andresponds to a significant critical incident.An effective crisis-handling programshould be consistent with theorganizations mission and integrateplans. 9. Crisis Handling StepsIdentifying a crisisPlanning a responseResponding to a sudden event that posesa significant threat to the firmLimiting the damageSelecting an individual and team to dealwith the crisisResolving a crisis 10. Pre-crisis Prior to the eventWarning Indications that there is or may be or could be anevent liable to cause a significant impact on theorganisationCrisis point When the event begins to causesignificant impact on the organisationRecovery The acute stage of crisis has passed and theorganisation is able to focus on a return tonormal operationsPost crisis Evaluation of the effectsRepair to the organisationStages Of A Crisis 11. MorganTechnologiesMorgan Chemicals is a marketing firm in the business ofsupplying active and inactive pharmaceuticalingredients, excipients, highly advanced finished dosageformulations, bulk industrial and specialtychemicals, support in product development, andtechnology transfer services to the various clientsoperating in the pharmaceutical industry in Pakistan. InMorgan Chemicals innovative services were introducedin efforts to achieve sustainable growth. Operating vialiaison offices inKarachi, Lahore, Islamabad, Peshawar, and a branchoffice in Fuzhou, China. 12. MEET WITHENGR. KHURRAM TAHIR KHAN DEPUTY GENERAL MANAGER+92-301-8246732 khurram.khan@morgan.com.pk 13. Ten clients ordered the setup of CNGstations. We import it from china butunfortunately due to the unknown faultin machinery we faced crisis.Some other clients ordered the same.But, the government put a ban on newlicenses due to that they refused to paythe remaining amount of the CNGstations. 14. In order to fix the machine we haired initiallylocal engineers but they failed to spot outthe problem. Than we asked the China toplease send their engineers but they also notsucceeded to find out the root cause of theproblem. At the end we assembled wholethe machinery and the company has facedthe huge financial loss. 15. IntroductionFounded in 1965 and owned byPepsiCo, PepsiCo is a world leader inconvenient snacks, foods, andbeverages, with revenues of $60 billion andover 285,000 employees worldwide. PepsiCoowns some of the worlds most popularbrands, including Pepsi-Cola, MountainDew, DietPepsi, Lays, Doritos, Tropicana, Gatorade, and Quaker. Our brands are availableworldwide.PEPSICO 16. ALLEGATIONS 17. Q 1. E627 and E631 salts are originated from ANIMALS aseverywhere on web. Can you justify its plant origin?ANS. E627 and E631 is not necessarily originated fromanimals, there are a lot of references available on theinternet, books etc. As you know that we are gettingMasala flavour from IFF and E631 is one ingredient ofthat flavour, IFF is buying this ingredient from AjinomotoLtd.o IFANCA (largest halal certifying body) website andSodium Inosinate (E631) is not included in Haram ordoubtful list. 18. Q 2. On web the mentioned CASSAVA plant, is a thickening agent not aflavor enhancer? Cassava, also called manioc, mandioc or yuka, is anedible tropical plant that yields tuberous roots from which cassavaflour, tapioca (laundry starch), or even an alcoholic beverage can bederived.Q 3. Tapioca is a flavorless, colorless, odorless starch extracted from theroot of the plant species Manihot esculenta (cassava)?ANS) Tapioca starch if being used itself, then it would performfunction as thickening agent, basically its being widely used asreplacement of expensive starches e.g. corn, potato starch etcin different products. However if we talk about Ajinomoto ltd.they are biotechnological converting Tapioca starch intodifferent products like E631. I can further send you details andprocess flows if you required. 19. Q 4. Daily Ummat has been publishingthis story whole week. Are you suingthem?ANS) We cant stop any one to writeagainst us, however people shouldcontact us for clarification if required. 20. Noman GhiasBrand ManagerSince 2006Sehrish Nasir KhanzadiPublic Relation OfficerSince 2008Rameez Abdul RasheedHead of DepartmentSince 2008Salman HussainDeputy General ManagerSince 2009Madiha GulSales ExecutiveSince 2007 21. C URTESY