Crisis Communications and Social Media
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Transcript of Crisis Communications and Social Media
![Page 1: Crisis Communications and Social Media](https://reader037.fdocuments.in/reader037/viewer/2022102322/54b9d8d14a7959955f8b4585/html5/thumbnails/1.jpg)
So, you think your company doesn’t need a crisis communications plan or social media policy?
Spencer Maus
SpencerConnect
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It was… It is…
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March 1, 2011
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Thousands of Wisconsin union workers protest budget planMADISON, Wisconsin | Tue Feb 15, 2011 5:55pm EST
• Tweet this• Share this • Link this • Digg• Email • Print
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Preparing for a Crisis
• The hierarchy of Buzz • Your attorney with SpencerConnect• Who’s talking?• Employee meeting and signoff• Carrot & Stick• First Responders & Employee list• Review, drill and adjust
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Handling a Crisis
• Get the facts (and perhaps dial 911)• Call your attorney and SpencerConnect• Only designates talk • Take and keep the lead inside and out• Press conference – release – include
Rick• Tell the truth – “Cannot comment.”• Be consistent with time, place and
message It’s all your fault!
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Handling a Crisis
• Reporters must ID themselves• Think Sergeant Friday• Problem – SOLUTION• Video if you can – your story not
theirs• Handle rumors• Twitter, facebook, Google, Blogs,
Message Boards, YouTube, Vimeo etc friend or foe?
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TWEET!
SpencerConnect OMG friend sez something bad #RBWorks CEO & CFO handcuffed by police & media there – admin crying. video & photos at facebook http://&&lg.vcd19 details in my blog Fri #in #accunion 10 minutes ago Favorite Retweet Reply sent via Twitter app
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Now What Do I Do?
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So, you think your company doesn’t need a crisis communications plan or social media policy?
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REALLY?!?