Crisis Communications
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Transcript of Crisis Communications
Crisis Communications
JOHN TOKER Director of Communications for Security and Intelligence
Media pressure.........what to expect.......London Bombings 2005
Within first 10 days Metropolitan Police Press Bureau dealt with 8,000 media enquiries
Over 200 press statements issued between 7/7 – 1/8 27 updates on 7/7 alone 500 e-mails sent out to the media 25 press conferences/briefings Almost 400 one-to-one interviews 1.5million hits on the MPS Internet site on 7/7 45 press/publicity officers deployed
IN ADVANCE OF ANY CRISIS
EXERCISES.......help to develop TEAM WORKING......helps to create CONFIDENCE and EXPERIENCE...help to develop LEADERSHIP KEY ROLES KEY TASKS........help to expose GAPS AND VULNERABILITIES.........leads to COMPREHENSIVE CHECK LISTS OF ACTIONS
WHEN THE CRISIS HAPPENS.....A PRESS OFFICE SHOULD BE
The FOCAL POINT for all internal and external communications
The “GO TO” point of contact for the media The HOLDER of the Core Script and Key Messages The UPDATER of website/twitter/press notices The MONITOR of what is happening in the media
THE HEAD OF PRESS SHOULD BE
The LINK between Press Office and Departmental Officials The TRUSTED VOICE on all media handling issues AWARE of the developing communication needs CHALLENGING over potential conflicts between
Strategy/Policy/Communications
Government News Co-ordination Centre. Role In a Crisis
Operates as the cross Government Press Office for the incident.
Co-ordinates all requests for Ministerial interviews and visits. Can set up recorded Public Information
Lines/websites/emergency text pages Produces daily “Top Lines Brief” for messages and briefing
across Government.
NEWS CO-ORDINATION CENTRE – LONDON BOMBINGS
Staffed from 1015 on 7/7 NCC activated by 1100 Fully operational as a Press Office by 1400 Worked 24/7 for 8 days Over 100 staff brought in from all areas of Government
communications
COBR Communications
Shared Core Script
Top Lines Brief - Containing Latest Information, Emergency Number, Website Details, Ministerial Comments
COBR/NCC
Core ScriptTop Lines
GovtDepartments
&Stakeholders
RICU
VOICES IN A CRISIS.......WHY WE NEED A CORE SCRIPT
PRIME MINISTER DEFENCE SECRETARY MILITARY SENIOR COMMAND HOME SCECRETARY FOREIGN SECRETARY ATTORNEY GENERAL COMMUNITIES SECRETARY OTHER MINISTERS CROWN PROSECUTION SERVICE SECURITY AGENCIES WELL MEANING “OTHERS”
Working with the Media (a checklist)
Statements Regular press conferences One to one interviews with designated spokespeople Pooled media facilities Release of images/pictures E-mail updates Website Internal communication Off record briefings Guidance Voluntary news blackout Developing trust and understanding
Language – Key Messages
• Terrorism is a real and serious threat to us all.
• Terrorists are criminals and murderers; they attack
the values that we all share.
• We all need to work together to tackle the terrorist
challenge.
Key Lessons
Importance of building networks in advance. Rapid response essential- our first alert system very
valuable. Central co-ordination arrangements cross Government
essential. Benefits of working (and exercising) with the media – vital for
getting our message out quickly. Greater use by us of the Internet.
BASIC RULES
Keep it Truthful (If you Don't Know then Don't Guess) Keep it Simple (Don’t get involved in predicting outcomes) Keep it Short Keep it Updated
Contact Information
JOHN TOKER Director of Communications for Security and Intelligence
22 WhitehallLondonSW1A 2WH
TEL: 020 7276 0424MOB: 07860 678864