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Crisis Communications 2012 Social Media & Notification Systems
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Crisis Communications 2012: Social Media & Notification Systems with Jane Jordan-Meier Author : “The Four Highly Effective Stages of Crisis Management: How to Manage the Media in the Digital Age”
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Presentation done for National Business Continuity Association. Webinar March 2012 Presented by Jane Jordan-Meier, Author of "The for highly effective Stages of Crisis Management: How to Mange the Media in the Digital Age"
Transcript of Crisis Communications 2012 Social Media & Notification Systems
Crisis Communications 2012: Social Media & Notification Systems
with Jane Jordan-Meier Author : “The Four Highly Effective Stages of Crisis Management: How to Manage the Media in the Digital Age”
Social Media Monitoring Tools
What’s in the Maze?
Many useful, free tools - “Lord” Google Google Alerts Google Trends Google Analytics
- “Prince” Twitter TweetDeck Twitter Sentiment
The “BIG” Tools
Sysomos – User friendly, multiple languages, insightful analytics for Twitter $packages start @ $550 per month
Radian6 – the BIG “Daddy” Industry standard, flexible, real-time results, in-depth data $packages start @ $600 per month
Trackur Sentiment tagging, saves search phrases $ packages @ $18 per month
A Look at Radian6
Sample dashboard of Radian6
Social Media “War Room”
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Hashtags are critical: Qld Floods
Trending around globe • #bnefloods, #thebigwet #Qldfloods • Used effectively by Qld
Police
• Tweeting peaks coincided with flood peaks = vital news source
Sysomos MAP shows where in the in world people tweeted about the floods: Hyperglobal, Hyperlocal world
Hashtag Rules
• Compact
• Simple & easy to understand
– #foodsafe
– by partners
• Low character count
• Organic - #bnefloods
• Test BEFORE crisis
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“What happens in Vegas stays on Google”
Scott Monty, social media guru, Ford Motor Co
“Internet is written in ink not pencil”
Mark Zuckerberg’s girlfriend in movie “The Social Network”
Final Thoughts
Jane Jordan-Meier
www.crisismanagementbook.com @janejordanmeier (Twitter) [email protected] “The Four Highly Effective Stages of Crisis Management: How to Manage the Media in the Digital Age” published by CRC Press, May 2011 Thank You!
Do connect
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