Crisis Communication Strategy Madagascar · 4.Godigital& mobile: marketing, sales, customer...
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Transcript of Crisis Communication Strategy Madagascar · 4.Godigital& mobile: marketing, sales, customer...
ID 154957468 © Przemyslaw Iciak | Dreamstime.com
1. Know your customer
better…
2. Engage communities in the
value chain
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3. Build solid governance models
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4. Go digital & mobile: marketing,
sales, customer relations
5. The importance of the
destination
6. Engage visitors
7. Live your essence
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