Crisis And Social Media Png3
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Transcript of Crisis And Social Media Png3
So, you think your company doesn’t need a crisis communications plan or social media policy?
Spencer Maus
SpencerConnect
It was… It is…
Moldova's Twitter RevolutionPosted By Evgeny Morozov Tuesday, April 7, 2009 - 2:15 PM
March 1, 2011
Thousands of Wisconsin union workers protest budget planMADISON, Wisconsin | Tue Feb 15, 2011 5:55pm EST
• Tweet this• Share this • Link this • Digg• Email • Print
AH, if they’d…
ESI
Preparing for a Crisis
• The hierarchy of Buzz • Baker & Daniels duet with SpencerConnect• Who’s talking?• Employee meeting and signoff• Carrot & Stick• First Responders & Employee list• Review, drill and adjust
Handling a Crisis
• Get the facts (and perhaps dial 911)• Call Rick Michaels and Spencer Maus• Only designates talk • Take and keep the lead inside and out• Press conference – release – include
Rick• Tell the truth – “Cannot comment.”• Be consistent with time, place and
message It’s all your fault!
Handling a Crisis
• Reporters must ID themselves• Think Sergeant Friday• Problem – SOLUTION• Video if you can – your story not
theirs• Handle rumors• Twitter, facebook, Google, Blogs,
Message Boards, YouTube, Vimeo etc friend or foe?
TWEET!
SpencerConnect OMG friend sez something bad #RBWorks CEO & CFO handcuffed by police & media there – admin crying. video & photos at facebook http://&&lg.vcd19 details in my blog Fri #in #accunion 10 minutes ago Favorite Retweet Reply sent via Twitter app
Now What Do I Do?
So, you think your company doesn’t need a crisis communications plan or social media policy?
REALLY?!?