CRICKET – Theheart-beat one billion Indians PPT Presentation for Sponsorship... · Supervised by...

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GUJARAT

Transcript of CRICKET – Theheart-beat one billion Indians PPT Presentation for Sponsorship... · Supervised by...

GUJARAT

CricketHeartbeat of one billion Indians

Not just a game…

it’s religion in India.

CRICKET

An

entertainment

sport that

grips the

country across

Attracts large

audience

across

all formats

Thousands throng to

Cricket

Stadium

and

Millions glue to TV

Sports

+

Business

+

Entertainment

…not just 20-20

it’s 24*7*365

In India cricket is…

So, a novel idea in cricket with the right mix of sports and

entertainment can work wonders

Unveiling

True Premier League

India’s 1st Cricket Talent Hunt

& Reality Show

To unearth

the cricketing

talents across

nook-n-corner of

the country

Objective

Make Cricketas their

Career Option

Groom them

to become

Star Cricketers

of tomorrow

Bring a

Business Model that generates

great revenue

Targeting the

Top 20 States of India

Starting from Maharashtra

and then move on to other states

Maharashtrasuccessfully launched

Blitzkrieg of

Advertising Campaignreleased across Maharashtra

in all leading news papers,

social media inviting cricket

talents to register free

and play for TPL

Over 60000 talented youngsters registered

in a short span of time

All registered members across

Maharashtra will undergo trial selection

Trial Selection camps conducted in Mumbai, Pune

and Thane

Selection camps trials in other cities scheduled

shortly

Selection and filtration by a Panel consisting of

National players, Ranji players and State-level

players and State-level Umpires

After a few drills and preliminary round,

the candidate will be presented for

final selection

SELECTION CAMPS held in

Pune, Mumbai & Thane

Over thousand

cricketers

selected for

training.

Selection Camp in Pune :

Supervised by Mohammad Azharuddin & Venugopal Rao

Selection Camp in Mumbai :

Supervised by Mohammad Azharuddin and Sanath Jayasuriya

Selection

Camp in

Thane :

Supervised by

Vinod Kambli and

Sunil Joshi

Matches amongst

Pune Teams commenced

Matches telecast on

True Sports live

An insight into TPL

business idea!

Ownership Model Concept

Franchisee owned Teams

Each Taluka’s Team will we

owned by the Franchisee

Revenue sharing

between TPL

and Franchisee

Let’s look at

Gujarat

State of 33 districts.

State of 249 sub districts.

State of 18,225 villages.

State of 10 lac face book users like cricket.

State of highest growth rate.

Per sub districts 11 + 5 players will be selected.

One team per sub district.

Gujarat

Team Buying / Franchise Meet

TPL will throw a party

where potential buyers of team

will participate and

TPL will offer them

the best deal

Break-up of

Total teams of Gujarat

Major Town 51 Teams

All Talukas

(Sub districts)- 249 Teams

Total 300 Teams

All 300 teams will play for title in below order

Each team will be eliminated in mentioned knock-out

round. But, TV audience can save individual player by

SMS voting. Audience Votes will help the player from

becoming scape-goat.

3rd Round

38 matches4th Round

5 matches

8th &

Semi Final Round

2 matches

5th Round

10 matches

2nd Round

75 matches

1st Round

150 matches

6th Round

19 matches

7th & Quarter

Final Round

4 matches

9th &

Grand Finale

The umpires for the entire

event are former Ranji Players

and have represented the state

in the past

All are experienced in their

respective fields and will make

sure to give fair decisions

Cheerleaders & Live DJ

There will be cheerleaders in

the entire match series to

cheer their respective teams

promote sponsors brandentertain the crowds.

Man of the series The All New C Class

PRIZES worth

more than

Rs.10 Crores

There are 100 + REALITY SHOWS

But, first time ever a Reality Show

in cricket in Indian TV

T

TPL REALITY SHOW PROCESS

After each game,

each player will

promote himself on channel and

will ask for votes.

The player with

maximum number

of votes will be selected

for the next level

VINOD KAMBLIMOHAMMAD AZHARUDDIN

CHETAN SHARMA SUNIL JOSHI

MENTORS

SANATH JAYASURIYA

SANA KHANAMAN VERMA

BOLLYWOOD’S GLAMOUR

CLAUDIA CIESLA DAIZY SHAHMISHTI

CHAKRABORTY

MEERA CHOPRA

PREETI JHANGIANISANTOSH SHUKLAADITI GOWITRIKAR

BOLLYWOOD’S GLAMOUR

MARYAM ZAKARIAAKANKSHA PURIZOYA AFROZ

GIZELE THUKRAL YUVIKA CHAUDHARYIMAM SIDDIQUE

ALI QULI MIRZAKARISHMA KOTAKKAINAAT ARORA

BOLLYWOOD’S GLAMOUR

SABAB SABRI

VIDYA MALVADEEJAZ KHANPOOJA CHOPRA

SONALI RAUT RAHUL MAHAJAN

BOLLYWOOD’S GLAMOUR

RAJNEESH DUGGAL

SUYYASH RAIKISHWAR MERCHANT MONICA BEDI

BOLLYWOOD’S GLAMOUR

BHAKTIYAAR IRANI TANAAZ IRANI

IHANA DHILLON PRINCE NARULA

BOLLYWOOD’S GLAMOUR

BRUNA ABDULLAH

CHINTAN GANGAR GAURAV MUKESHPRIYANKA CHAUHAN

BOLLYWOOD’S GLAMOUR

NATASHA ASSADI POONAM PANDEYDELNAAZ IRANI

PRAVIN DABAS ANIRUDDH SINGH HUSSAIN KUWAJERWALA

ADAH SHARMA KARAN WAHI

BOLLYWOOD’S GLAMOUR

PRIYANKA SHUKLA

ANJANA SUKHANI AFTAB SHIVDESANIGULSHAN GROVER

Live on

SR NO NETWORK NAME CITY CHANNEL NO.

1 Den Satellite Mumbai 422

2 Seven Star Mumbai 263

3 JPR Network Mumbai 313

4 Digicable Mumbai 313

5 Home Cable Mumbai 414

6 B R Cable Mumbai 166

7 ABS Cable Mumbai 442 & 515

8 InCable-PCMC Pune 279

9 Krystal Cable Pune 252

10 Poona Cable Systems & Services Pune 305

11 Sangli Media Services Sangli 413

12 DL GTPL Network Surat 116

13 Bhima Ridhi Infotainment Cable Kolhapur 430

14 Bhima Ridhi cable Sholapur 363

15 Bhima Ridhi cable Belgaum 449

Branding Opportunity

Rs. 2000/- to Rs. 20 crore.

If 01 ad - Rs. 50,000/-

If 10 ads - Rs. 40,000/-

If 25 ads - Rs. 30,000/-

If 50 ads - Rs. 20,000/-

RATE PER AD10*3 BOUNDRY WALL

Man of the Match

Rounds

1 025,000/- X 250 = 62,50,000/-

2 050,000/- X 125 = 62,50,000/-

3 075,000/- X 64 = 48,00,000/-

4 1,00,000/- X 32 = 32,00,000/-

5 1,25,000/- X 16 = 20,00,000/-

6 1,50,000/- X 8 = 12,00,000/-

7 1,75,000/- X 4 = 7,00,000/-

8 2,00,000/- X 2 = 4,00,000/-

9 2,25,000/- X 1 = 2,25,000/-

2,50,25,000/-

100% Service Charge

Round/Phase Number of Teams Price (INR)

I

II

III

IV

V

VI

VII

VIII

500

250

125

64

32

16

8

4

5 Lakhs

5 Lakhs

5 Lakhs

IX 2

Price of Teams (INR)

-

-

-

-

-

5 Lakhs

TEAM OWNER

Team name on the lower front of the shirt

Team logo on the upper left chest

Brand Promotion of the team in the concerned

district (Including all sources),

Different sitting capacity for particular team for

100 people inclusive of refreshments.

LED Advertisement.

Access to team players for promotional.

TV interview as a Team Owner.

10 Ground ads. @ Rate of Rs.50000.

PRIZE MONEY FOR WINNING TEAM

- 1ST Round- 1 Lakh

- 2nd Round- 2.5 Lakh

- 3rd Round- 5 Lakh

- 4th Round- 10 Lakh

- 5th Round- 15 Lakh

- 6th Round- 25 Lakh

- 7th Round- 50 Lakh

- 8th Round- 1 Crore

- 9th Round- 2 Crore

MAIN SPONSORS

Rs. 20 Crore Main Sponsor

Rs. 10 Crore Co-sponsor

Rs. 5 Crore Powered by

Brand promotion inclusive of

Electronic Media, Newspapers,

Hoarding, ground advertising etc.

in full season.

LED Advertisement (In Stadium).

4000 ground ads @ rate of Rs. 50000

throughout the tournament.

Throughout the match promotions

on commentary.

Logo on upper front of the t-shirt.

Logo on front side of the head wear

Logo on merchandising.

VIP seating arrangement for 250

people inclusive refreshment.

Sponsored by (20 CR)

Co-sponsored by (10 CR)

2 position Brand promotion inclusive of Electronic

Media, Newspapers, Hoarding, Ground Advertising etc. in full season.

LED Advertisement (In Stadium). 2000 ground ads @ rate of Rs. 50000

though out the tournament. Throughout the match promotions on

commentary. Logo on back of the t-shirt. Logo on back side of the head wear Logo on merchandising VIP seating arrangement for 200 people

inclusive refreshment.

Brand promotion inclusive of

Electronic Media, Newspapers,

Hoarding, Ground Advertising etc.

in full season.

LED Advertisement (In Stadium).

1000 Ground ads @ rate of Rs. 50000

throughout the tournament.

Throughout the match promotions

on commentary.

Logo on merchandising.

VIP Seating arrange for 150 people

inclusive refreshment.

Powered by (5 CR)

3 position

BOUNDARIES ROPE ADS

100% Service Charge

Boundaries

Rope Length is

1500 ft Per Match

1 ft X 1500 ft Per Match

Rate Rs.2000/- Per ft.

SPONSORSHIP ASSETS

F

A

B

C

D

E E

I

F FG GH H

1TRU E PREMIER l eague

TPL

BRAND POSITION

A Upper Front of Shirt Main SponsorB Lower Front of Shirt Team NameC Upper Right Chest Team LogoD Upper Left Chest TPLE Lower Right Arm 50,00,000/-F Upper Right Arm 50,00,000/-G Upper Left Arm 50,00,000/-H Lower Left Arm 50,00,000/-I Jersey Back Co. Sponsor

SPONSORSHIP ASSETS

LJ

KFront

Back

L

J

KFront

Back

BRAND POSITION

J Rear Side of Headwear TPL

K Leading Side of Headwear Main Sponsor

L Back Side of Headwear Co. Sponsor

SPONSORSHIP ASSETS

M NBRAND POSITION

M Right Logo on Trousers Sponsor

N Left Logo on Trousers Sponsor

Recoginsation

Online Media Partner

@TPL

@PLAY4TPL

OUR APPLICATIONS

Thank you!