Experienceing New Orleans, using all your senses, in the Arts & Warehouse District

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2 0 1 3Inbound Tour Operator & Event Planner

Creole PubCrawl

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The National Tour Association Guide to Sustainable Tourism states: “Generally speaking, sustainable tourism aims to conserve and protect the people and places we visit. It does this by addressing the potential impacts of tourism on three main areas: environmental protection, socio- responsibility, and economic health.” Creole PubCrawl wholeheartedly agrees. Currently operating within the 3rd year our primary goal is to become the number one Sustainable Tourism Company in the southeast region of the United States.

Over the past two years, Creole PubCrawl has taken major strides to ensure that its corporate mission is in step with the culture of New Orleans and the spirit of its neighboring businesses. We’ve sought to boost our neighboring businesses revenues, donated to local charities, and ingratiated ourselves with our surrounding community and its leaders.

Through our daily practices and procedures as well as our corporate governance, Creole PubCrawl plans to achieve the highest levels of sustainability. The design of our main tour vehicle, The Big Easy Bike, is a prime example. The Big Easy Bike is pedal-powered with an electric assist motor. The aesthetic design of the bike utilizes materials that emulate the distinctive décor of New Orleans. The Big Easy Bike’s unique shape and communal concept make it an apt fit for a progressive arts neighborhood.

As the sole tour operator in the New Orleans Arts & Warehouse District, our current economic impact is impressive. We’re proud to have achieved the following:

• Raised and invested over $250,000 in out-of-state small business private funding,

• 2.5 -year Corporate Member of New Orleans Chamber of Commerce,

• 1.5-year Corporate Member of the New Orleans Convention and Visitors’ Bureau (NOMCVB),

• 2-year Member of Young Leadership Council (YLC),

• Contributed to Lafayette Square Conservation,

• Entertained thousands of tourists with our current walking tour operations, which have in turn generated over $10,000 revenue at local establishments

• Donated to PlayWorks NOLA

Our master plan redefines the pub crawl concept. The Culinary, Celebratory, Historic and Team-Building Experiences of the south will re-invent tourism one day at a time!

The New Orleans-Style PubCrawl is born!

CPC Sustainable Tourism Policy

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MASTER PLAN for New Orleans Tourism Industry.

The goal of the plan is to attract 13.7 million annual visitors by the city’s 300th anniversary in 2018.

COnTEnTS

Sustainable Tourism Business Model Policy • • • • • • 3

CPC at Work! Services Offered, Daily Operations • • • • • • • • • • • • 4 new Orleans Style PubCrawl 2-year Equation 2-Year Goals Expectation and Target Results • • • • • • • • 4

Service Design • • • • • • • • • • • 5

Here’s How Our PubCrawls Work • 6

Why Creole PubCrawl• • • • • • • • 7

Create Your Crawl • • • • • • • • • • 8

Choose an Experience Historic Sightseeing • • • • • • • • 9 Culinary • • • • • • • • • • • • 10 Team-Building • • • • • • • • • 11 Celebratory • • • • • • • • • • • 12

Selling Our Tours the Easy Way • • 13 Becoming an Agent, Reservation System, Commission Structures • 13

Sales and Strategic Business Plan • • 14 Short Term • • • • • • • • • • • 15 Long Term • • • • • • • • • • • 16Meet CPC Executive Staff • • • • • 17Operations • • • • • • • • • • • • • 18

Introducing Creole PubCrawlCreole PubCrawl (CPC) is the preeminent purveyor of sophisticated and funky experiences in New Orleans. Let’s clear up one thing real quick: We don’t just give “tours.” Creole PubCrawl considers its productions “socials” instead of your normal conventional tours.

Why? Because New Orleans can’t just be seen, it must be experienced! Our pub crawls demand that you eat, laugh, and dance the day or night away -- that is if you’re at least 21. Our crawls and social guides will acquaint you with our beloved and beautiful Arts & Warehouse District—with a drink in hand, of course.

Our tours are different than any other in that they are uniquely produced as individual experiences. Every patron has a choice of four experiences: Culinary, Celebratory, Historic Sightseeing, and Team Building. All of our experiences offer you roughly 3 hours in the Arts & Warehouse District—where the real richness of our beloved city is humming today. We show you where lore lives on in the thriving but offbeat corridors of the Arts & Warehouse District, often called the “SoHo of the South” — a bustling area living up to its legendary past, where 25 galleries and top-tier museums have put down roots in converted industrial complexes, where you can find an avant-garde oil painting at a fraction of what you’d pay in Quarter. (Now that’s a souvenir worthy of The Crescent City.) Also, this is the area where Emeril first opened Emeril New Orleans, and innovative young guns like John Besh and Donald Link continue to churn out magically traditional cajun dishes.

All this merriment occurs On foot or on The Big Easy Bike. The Big Easy Bike is basically what it sounds like: A 12-passenger open air pavillion that you can pedal through the gorgeous, eclectic streets of our beloved New Orleans. No worries, if you get tired, we’ve got an electric pedal-assist motor for back-up. This is the Big Easy after all.

Large groups are our specialty. We encourage groups of all sizes and pride ourselves on being the funkiest party planners in town, always ready to handle your next big function.

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Creole PubCrawl (CPC) brings locals and visitors a “Sophisticated, yet funky” way to take in the legendary bars, restaurants, and tourist attractions of New Orleans.

The “on foot”pub crawls alone have produced revenues into our neighborhood’s restaurants and bars. We’re proud to have solidified our relationships with the Arts & Warehouse District community.

We started making inroads with our “on foot” crawls where the early walking crawls were a huge success. We’ve decided to continue them in conjunction with The Big Easy Bike.

The Big Easy Bike is a novel concept for New Orleans and an ideal fit for the city that a person should eat and drink their way through. Its sleek design is unique and eco-friendly and seems at home on the streets of the

Arts & Warehouse District—right in step with our ethos of Sustainable Tourism. Creole Pubcrawl’s reservation infrastructure greatly seperates us from other tour operators in New Orleans. Our review process alone ensures our patron’s expectations are met. The analysis we gather from customer feedback promotes future opportunities to improve our services.

Next, our daily operations have a direct, indirect, and induced impact on multiple levels. Restaurants, local breweries, distributors, travel agencies, tour guides, and even local musicians all benefit from our role in the Hospitality Industry. Attaining the goals of our strategic plan will yield a five-year cumulative gain of $6 million in spending at the city and state level.

Creole PubCrawl has already generated over $11,000 during the months of March and April of this year alone

Two Primary Strategies Focused 1. Sustainable Tourism Policy 2. Bell-Curve Pricing Strategy

Expected Results5 Daily Tour Launch Times per Social Experience

4 Experiences Celebratory Culinary Team-BuildingHistoric Sightseeing

Target Times9:30 am12:30 pm2:30 pm5:30 pm8:00 pm

2-YEAR GOAL

The News Orleans Style

PubCrawl Equation

New Orleans’ tourism industry

is the largest employer in the area, employing

over 75,000 individuals

annually.

CPC at Work!

In the graph above, the pricing strategy bell curve at its highest point equals the lowest cost per tour experience. Our pricing strategy structures in conjunction with the New Orleans City Noise Ordinance to permit and promote morning and early evening tours to better serve our neighbors and the surrounding community.

for the Arts & Warehouse District. As the sole tour operator, in a city that attracts over 9 million visitors annually, CPC is positioned to play a lasting role in New Orleans’ largest industry, tourism.

Over the last six months, our “on-foot crawls“ are designed, tested, and implemented in the Arts & Warehouse District. Thanks to a continuous employee training and product revision process, Creole PubCrawl has crafted a product model that has satisfied thousands in 2013. Unlike similar operations, our tours are not point-and-talk informational sessions. Guests enjoy a drink while enjoying the surroundings at their own pace.

CREOLE PUBCRAWL WALKING TOURS?Creole PubCrawl has taken major strides to ensure that its enterprise is in step with the culture of New Orleans and the spirit of its neighboring businesses.

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May 2012: New Orleans ranked in Trip Advisor’s 2012 “Top 25 Travelers’ Choice World Destinations” and in the “Top 25 Travelers’ Choice U.S. Destinations.”

June 2012: AAA Southern Traveler’s Annual “Best of the South” named New Orleans as the Best Large City for a Weekend Getaway for the third consecutive year, once again establishing the city as a premier destination for travelers.

June 2012: Travel + Leisure named New Orleans as the best U.S. city for shopping, based on consumer experience.

July 2012: New Orleans was named a “Top City in the U.S. and Canada” in Travel + Leisure’s 2012 World’s Best Awards.

July 2012: “Tales of the Cocktail” experienced another record-breaking year at the 10th-anniversary festival in New Orleans. More than 23,000 cocktail professionals and enthusiasts attended event gatherings throughout the city,

a 7.8 percent increase from 2011. Attendees and vendors of the festival created an economic impact of $14.3 million, an increase of 1.6 million from 2011.

September/ October 2012: Conde Nast Traveler publishes that New Orleans placed in the Top 10 Cities in the United States in their 2012 Readers’ Choice Awards. More than 46,000 readers, mostly made up frequent travelers and travel trendsetters, voted in this year’s poll.

November 2012: New Orleans topped the list as Travel + Leisure’s America’s “Favorite City 2012 Overall,” as well as the Top City for: Cafes, Music Scene, Girlfriends Getaway, Antique Stores, Local Pride, Happy Hour, People-Watching, Wild Weekends, Singles Scene, Street Performers, Flea Markets, and New Year’s Eve. Results chosen by visitors to New Orleans.

Why Tour new Orleans.

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Rusty Nail Celebratory Crawl

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Creole PubCrawl is dedicated to continuous improvement with the goal of 100% customer and community satisfaction. Through our sales, marketing, and operations, Creole PubCrawl adheres to a sustainable tourism model and utilizes the Convention and Visitors’ Bureau (NOMCVB) as our primary distribution channel.

PRODUCT BREAKDOWn

How do Pub Crawls Work ?First off, you decide whether you prefer to crawl “by bike” (coming soon) or “on foot.” Then, you pick your experience: Culinary, Historic, Celebratory, or Team-Building. Remember, we encourage large groups and pride ourselves on being the funkiest party planners in town, always ready to handle your next big function!

WHAT YOU SHOULD ExPECT FROM US AND WHAT WE ExPECT FROM YOU.

• 60-70% Sociabity

• 10-20% Absorption of New Orleans knowledge

• 10-20% Savor the delectable tastes of Southern Louisiana cooking

Jazz Musicians: Fulton Street Mall

Historic Magazine Street

We are different from conventional “tours.”

We offer a fluid experience of sights, sounds, and flavors. Keeping southern hospitality fresh while bringing good friends together.

• Our number one priority is SAFE fun.

• All CPC guides are SOCIAL, PREPARED, and RESPOnSIBLE.

Why Creole PubCrawl?

SAFE TRAVEL is our #1 priority

Lucy’s Retired Surfers Bar

Expertise. We make all our guests privy to local happenings. We are at your service prior to your travel date to make sure your experience with us is everything you hope for. Of course, a guide will be there to ensure that you end your Social knowing new factoids about The Crescent City and its legendary reputation for letting the good times roll. Our website

CreolePubCrawl.com

is the easiest way to

reserve your seat

today !!!

WHAT IS OUR SOCIAL GUIDES MANTRA?“I’m not a tour guide, just a local friend who knows best.”

Culinary Tour: Sainte Marie Brasserie

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Create Your CrawlFirst off, you choose whether to walk or cycle. Then, decide which experience fits your fancy.

On Foot or On Bike

Walking Approximately 2.5 hours

• For groups of 6 to 15 people.

• 3 to 4 Drinks included

• Social Guide on-site

The Big Easy BikeApproximately 3 hours

• Three to four 25-to-30 minute Restaurant and Bar Stops

• Accommodates up to 12 passengers

• Your chauffeur minds the wheel and acts as your social guide

• Amenities include:- A sound system- Ice chest - Water Misters, and more...

“I had a blast on the PubCrawl! The tour showed me a great part of New Orleans that most are unfamiliar with. Also, having recently moved to New Orleans, I was also able to meet new friends; some locals and some from Australia! —Steven Wolf

Coming

Soon

HistoricClassic Stories, Classy Cocktails

The key to understanding NOLA’s past, present, and future is to explore the Piazza D’Italia, Lafayette Square, St. Patrick’s Church, Julia Street, Lee Circle and several other historic sites.

In addition to making stops at local bars and restaurants, signature cocktails are served such as Ramos Gin Fizz, Pimm’s Cup, and Sazerac. Guests are sure to gain a thorough appreciation and understanding of our city’s vibrant shaping.

“My tour had a great time with Creole PubCrawl. Itprovided a fun way to learn about the history of buildings and areas that I’ve been around for a few years but previously knew nothing about! The drink specials were great and each stop we made offered a different variety of inclusive beverages. I think Creole PubCrawl is a great way to have a good time meeting people and to enjoy the history of this beautiful city”

—Beth Aiken

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PUBCRAWL EXPERIENCE

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Bars & Restaurants

CulinaryEat, Drink, and Be Merry

Whether you’re a dedicated foodie looking to understand the subtleties of Cajun and Creole cooking, or just on vacation and hungry for something new, our Culinary experience leaves nothing to be desired.

These progressive dinners incorporate gourmet tastings at the best restaurants in the Arts & Warehouse District. Each kitchen features its own blend of traditional cuisine and Southern innovation. A Culinary guide will be on hand to explain the local palette and its evolution while all pubcrawlers enjoy the flavors that make this one of the world’s gastronomic capitals.

This sophisticated and funky experience features an assortment of mouth-watering courses and can easily fill anyone up for a select brunch or dinner.

Team-BuildingLet’s Get Together Recommended for large groups of more than 25 people

The team experiences are ideal for convention recesses and make for fun corporate get-togethers or team-building exercises. Poker-runs, scavenger hunts, and team trivia are just some of the activities that we can incorporate into your customized experience.

For example, 46 Bank of America conventioneers joined us on May 7th for a Poker Run. The teams competed head-to-head in trivia and various challenges to earn the best five-card hand throughout the crawl.

Bank of American Poker Run Full House Team Winning Hand

Culinary Tour winding down with some Creole Cuisine at Sainte Marie Brasserie

“Creole PubCrawl was a blast. Great for big groups to experience New Orleans in a unique way! Having just moved to the city, I learned a lot about the history and culture of this area. I highly recommend it to visitors and locals.” —Missy Russel

WHY IS NEW ORLEANS IMPORTANT TO AMERICA?40% of seafood consumed in America comes from waters off of our coast.

EXPERIENCE!

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CelebratoryYou’re in The Big Easy. Do you really need an excuse to celebrate?

A uniquely New Orleans experience, our crawls open the doors to the best bars for your party, whether it be a wedding party, a celebration, or a family reunion. A customized selection of beers, shots, and cocktails will keep the party going.

On a celebratory crawl, more time is devoted to enjoying a drink and socializing.

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Preview of Venue Page of our Celebratory Crawl Itinerary

Celebratory Crawl

Established in 1902, Ernst has preserved many of its original architectural features

and enjoys the steady patronage of locals from all over town. This time capsule

of a bar is a story in itself and helps illustrate the colorful history of the

Arts & Warehouse District. Guests will enjoy a classic Sazerac, an

Abita Purple Haze and discounts on local brews as they take in the

building and its features.

Lucy’s Retired Surfer bar is undoubtably a favorite among locals. Its silly drinks,

relaxed atmosphere, and wonderful staff will make you forget that theres not a beach

for miles. Here our guests can enjoy one of Lucy’s signature Margaritas. As always,

guests can enjoy discounts on further food and beverages. I highly recommend the

Classic Margarita!

The Rusty Nail is the capstone of our tour as both the last bar and attraction on the

crawl. Renowned for their local clientele and wonderful staff, the Rusty Nail’s

location also makes it the perfect place to reflect on the city around you. Pinned into a

location also makes it the perfect place to reflect on the city around you. Pinned into a

tiny corner of the Arts & Warehouse District, the Nail is surrounded by NOLA’s

most popular museums and restaurants. Guests will enjoy a classic NOLA Blonde

Ale and a funky shot while relaxing in the outdoor patio.

Located at the Fulton Street Mall, the heart of the Arts & Warehouse District,

Gordon Biersch pumps out great food and hand-crafted beer all day, every day.

Our guest can choose from a wide selection of in-house brews while they become

acquainted with the warehouses and history that surrounds them.

Known for their delicious interpretations of Latin and South American Seafood

classics, Rio Mar also makes exciting tropical drinks. Our guests can enjoy one of

their many seasonal Caipirinhas and sample from the Creole PubCrawl tapas menu.

Its the perfect way to kick-off a night in NOLA.

“We used Creole Pubcrawl for my brother’s bachelor party and had an

awesome time! The people running the day took care of everything from start to finish and really showed us the best

places to eat and drink in NOLA. Quite honestly the best bachelor

experience we have ever had!” -- Jordan Raper

Varsity Boy’s Head Soccer Coach

SELLInG OUR TOURS THE EASY WAY

Becoming an AgentCreole PubCrawl recognizes two primary sales channels: direct sales and agency. Direct sales are defined as all those that are handled 100% in-house by our team. Agency sales are defined as those sales processed entirely by a third-party re-seller through our reservation software, ResMark. Such third party agents would include concierge and tour booking desks.

We are dedicated to the training of all associated agents in our products and our reservation process. A company representative will provide a personal walk-through of our booking process and products. Our goal is to empower our agents so that they feel comfortable and confident in selling our tours through our reservation software. Creole PubCrawl strives to generate 60% of its sales through its agency gateway by the first quarter of 2014.

Reservation System – Remote, Flexible, and Easy Creole PubCrawl utilizes Reservation & Marketing Solutions (ResMark) systems software as its primary sales and reservation generator. ResMark is a powerful tool capable of managing reservations, auditing and distributing commission rates, and databasing consumer information. Tour operators of all types including rafting, biking, fishing, sailing, and diving use ResMark Systems.

ResMark’s reservation software allows the CPC staff to interact with our customers immediately after a sale inquires. The pre-launch follow-up procedures establish open lines of communication with the customer via phone and email. After generating a full deposit and reservation date, the customer receives a printable ticket, which doubles as their detailed tour itinerary. ResMark is our tour operator software that guides are guests through all five stages of travel: Dreaming, Planning, Booking, Experiencing, and Sharing.

Commission Structures As a sales agent of Creole PubCrawl’s, you have an opportunity to receive a 10% base commission on the price of every ticket is sold. To note another software capability, this commission is instantaneously allocated to the agent upon the full deposit of each reservation recorded. The commission is received within a net/15 to net/30 payment depending on terms decided upon structuring of the agency. Creole PubCrawl is committed to strengthening its relationship with all of its neighbors, including our local agents. For this reason we have defined a variety of agency incentives to reward our supporters for their loyalty and integrity in representing our brand and product offering.

YA/YA New Orleans

Laissez les bons temps rouler“Let the Good Times Roll ”

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SALES AnD STRATEGIC MARKETInG PLAn

Marketing Goals• Generate a $500,000 direct, indirect, and induced local economic impact

by the end of 2014.

• Results proportional to four-time offerings per day for operations of four Big Easy Bikes by the end of 2014.

Strategic Goals• Be the top Sustainable Tour Operator in the Southeast United States

by the end of year 2015.

Tactical Goals• Create an alliance with the Lafayette Square Conservancy.

• Develop a fully synergistic relationship with the New Orleans Convention & Visitors Bureau.

• Consolidate business alliances with all bars, restaurants, and

galleries in the Arts & Warehouse District.

• Develop a sponsorship relationship with local festivals.

• Establish a strong multimedia presence across a variety of Social Media platforms.

• Build strategic relationships with concierge and tour guide associations.

• Consolidate a strong physical marketing presence in our area of operations.

PurposeCreole PubCrawl (CPC) exists to create a fun, casual, and social way to enjoy New Orleans’ unique sights and flavors. CPC seeks to provide guests with an opportunity to learn with and about each other while creating strong bonds with local institutions.

Relationship of Marketing Plan and Sales Tool to Business PlanThe business plan promotes our Sustainable Tourism Policy. Creole PubCrawl’s marketing plan is designed to consolidate the support and loyalty of local establishments in the Arts and Warehouse District. Our goals are to be measured through various metric tools, making it possible to appropriately communicate with our customers, preserve our community, and demonstrate our values to our local business alliances.

Business Plan

Long-Haul Marketing Strategy• Define branding materials

in order to accurately communicate our offering, The New Orleans-Style Pub Crawl, as the foremost culinary and cultural tour of the South!

• Establish relationships with Carnival Cruises and other maritime tourism producers.

• Engage all DMCs and wedding planners in Orleans Parish.

Marketing Goals• Continue working with the New Orleans

Convention and Visitors’ Bureau (NOMCVB) and cultivate relationships with all sales staff in order to ensure our message and brand are communicated through all outlets provided.

•Our product offering goals are to offer a total of four walking experiences and two cycling experiences with three daily offerings each.

• Generate new revenue streams. Implement service options that would allow the purchase of additional tours and services as well as seasonal merchandise.

• Increase local brand awareness. Success will be measurable through social media. analytics, website analytics, and a record of phone/email queries.

Strategic Sales Goals• Establish visual mapping of

agencies.• Recruit all local hotel and

Destination Management Companies (DMC) as agents.

• Establish relations with all Foreign Independent Travelers (FIT) agencies and travel agencies outside of Louisiana.

• Build a working relationship with Converge - Technology Marketing.

Tactical Goals• Produce four introductory

events for local concierge groups and business owners.

• Secure production sponsorships from local industries.

• Schedule private hearings with local DMCs and concierge associations.

• Establish a strong physical branding presence through the use of pamphlets, coasters, and banners.

Short-Haul Marketing Strategy• Aggressively market

through physical material at local establishments and hotels in the Arts & Warehouse District.

• Engage local radio and online publications.

Economic Impact Increase the direct, indirect, and induced

local economic impact of Creole PubCrawl’s operations to $18,000 per month. Our three-

month sales goal is to consistently produce two tours daily, five days a week. That amounts to

an approximate total of 40 tours per month and a minimum of 240 patrons per month.

Short Term – Three Month Business Strategy

Digital Marketing Milestones:• Over 2,200 Likes on Facebook

(since January 1st )

• 1,400 Twitter Followers (Since January 1st)

• 18,000 Pageviews• Website traffic from all

50 States and 50 different countries

• Over 3,000 Mobile Visitors to our Website

• Over 3,000 Direct Visitors to our Website

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Short-Haul Marketing Strategy• Aggressively promote our brand through

physical materials (i.e. pamphlets, coasters, gift bags, t-shirts) at restaurants, colleges, and hotels in Orleans Parish.

• Create alliances with local leaders of the arts in the form of event co-production and sponsorships.

Long-Haul Marketing Strategy• Identify and produce content for national and

international tourism forums.• Negotiate two-year contracts with six convention

and conference groups.• Secure annual advertisements in regional

print publications (i.e. Garden and Gun, Delta Magazine, Social South, and Gambit.)

Tactical Goals • Secure the employment of 20-25 part-time social

guides.• Launch regional print advertising campaign

through industry magazines and journals.• Create defined roles for The Big Easy Bike in 2014

Mardi Gras, Jazz Fest, and French Quarter Fest.

Marketing Goals• Establish our brand as The New Orleans-Style PubCrawl.• Entertain and educate 50,000 Creole PubCrawl Patrons in

the Arts & Warehouse District.• Establish a quantifiable marketing presence at all major

hospitality establishment in Orleans Parish.

Strategic Goals• Redistribute .5% of the six billion annual dollars spend

by visitors and locals to the Warehouse & Arts District

Long-Term 12 Month Sales & Business Strategy

ERIC MCVEY - CEOBusiness Development and Advertising

Eric was born and raised in Mississippi, right over the river in Jackson, and his family used to come to New Orleans routinely—mother to buy antiques, father to relax. He has amazing memories of sidewalk dancers, the Children’s Museum, beignets, and the Saints, (Who Dat!). Basically, he loves everything about the Crescent City, and promises to do what he can to promote New Orleans for future generations. Eric is a proud New Orleanian with a wild imagination and fun spirit. His entrepreneurial itch carried his idea to the company it is today. Over the last two years doing things he never imagined like , drafting city ordinances, articles, procedures, lobbying City Hall and State Level in order for The Big Easy Bike to operate. Getting the licenses in order was a lot trickier than he expected, so he decided that he had to find an alternative revenue stream while waiting on the bureaucracy to shake out. He was going to show folks how awesome the Arts & Warehouse District was somehow. That’s when he started with the “on-foot crawl” precursor to The Big Easy Bike. In conjunction with wanting to promote New Orleans for all that it has to offer, Eric is now a proud member of The Warehouse District Business Association. He was elected Vice President in 2013 where he works with other members to protect and promote the commercial culture of the Warehouse and Arts District.

ORLAnDO VEGA - VICE PRESIDEnTSales and Marketing Operations

Orlando Vega has a bachelor’s degree in Hospitality Management and a master’s in International Business from Florida International University. His ambitions have always been entrepreneurial with a social twist. Raised in Miami amid its many languages, flavors, and faces, Orlando understands all kinds of people. He also loves to travel and is passionate about sustainable tourism. He now serves as the Director of Sales & Marketing at Creole PubCrawl, LLC. He found Eric McVey’s vision to be in line with his own and jumped at the opportunity to pursue both his entrepreneurial and social interests through one outlet. Having spent his entire professional life in the hospitality industry, Orlando has dedicated himself to perfecting customer service. His time working in restaurants, hotels, and retail has made him attune to what a customer expects and deserves. His work in front-of-the-house operations has also given him insight on how to properly reflect a brand’s integrity. Enthralled with our music, cuisine, and community, he moved to New Orleans in the spring of 2012 and has since committed himself to sharing the secrets of his new home.

CPC ExecutiveStaff

Orlando Vega & Eric McVey

WHAT DO WE MEAn BY “CONSUMPTION ON CRAWL”?

We use a “beer meter” on each of our experiences pages. The “beer meter” allow our guests to see the amount of alcohol included within the ticket price of each crawl.

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OperationsIn recent years, The Arts & Warehouse District has emerged as an incubator for the hospitality industry. Creole PubCrawl takes great pride in the relationships it has built with our neighbors and co-producers. As the only tour operator in the Arts & Warehouse District, our success has a clear ripple effect on this under-marketed sector. New Orleans receives $6 billion in tourism revenue annually, but the vast majority of that revenue is generated in the French Quarter. Creole PubCrawl therefore plays a vital role in re-distributing tourism revenue—a fact that is not missed by the New Orleans CVB, New Orleans Chamber of Commerce, and local Destination Management Firms. Service BlueprintingCreole PubCrawl has established a thorough service blueprint, which is comprised of front and back end checkpoints, support processes, lines of interactions, and lines of visibilities—all of which permit CPC staff to eliminate unnecessary procedures, establish new policies, and minimize service failures throughout each customer’s experience.

We have created the best “value added” service for all visitors’ interests. Furthermore, quality control measures are in place such as the implementation of a CPC host, who is to ensure timely service, available table seating, and to uphold service standards at all venues. Another example of a pre-launch quality control measure is the extensive research undertaken by our staff for every incoming group. Our social guides come prepared with event, lodging, and transportation information in order to maximize our patrons’ enjoyment and safe travel in The Big Easy.

Co-Producers High Interaction with our Customers

Our associated venues operate as co-producers of our product. Creole PubCrawl staff takes measures to ensure brand consistency across all these venues. By prioritizing strong communication, Creole PubCrawl has identified, isolated, and addressed better service opportunities. Our team routinely engages both management and service staff at all bars and restaurants. One recent adjustment, for instance, is that gratuity is now included in the cost of a ticket to ensure that all third party service staff is properly compensated for their time and effort. Through routine meetings with all co-producers, it allows us to gauge brand consistency and, more importantly, qualify our tour structures and adjust them accordingly.

Cornerstone of EvaluationsThe cornerstone of our continuous improvement strategy is our pre- and post- sales evaluation process.

Pre-sale Evaluations: Before any tour is booked, we evaluate all customer’s reserve inquirie. The demographic and interest evaluation is to ensure that their choice of experience is the most appropriate. If the experience doesn’t match expectations, our staff follows up with the customer to suggest an alternative or to make customized changes.

Post-sale Evaluations: Lastly, three days after any crawl, we send a post-tour evaluation with a simple thank you and a 10-question survey.

Product Development: Our pre-launch evaluations collect data such as a customer’s reason for traveling, date of birth, special historical interests, beverage and culinary preferences. After all pubcrawls, our guides, guests, and associated service staff are asked to evaluate all aspects of the crawl. This feedback is analyzed and all product development is driven by this information. Through our established evaluation process, Creole PubCrawl staff has identified four main types of travel groups. CPC designed four unique experiences accordingly: Celebratory, Historical, Culinary, and Team-building.

Every day Creole PubCrwal is developing better methods of delivering its customers

with pleasurable and safe experiences, while New Orleans’ largest industry

expands more and more each year.

“The Tricentennial Consortium (TCC) is a unified group of numerous civic New Orleans-based stakeholders who, as part

of the hospitality master plan annunciated in the 2010 BCG report, are committed to a five year plan elevating the New Orleans brand, building thousands more jobs, exponentially growing visitor spending and developing a vastly strengthened economy. The overarching goals are to attract 13.7 million visitors, create $11 billion in direct spending, 33,000 additional jobs and $700 million in tax revenue by the city’s 3ooth anniversary in 2018.”

Creole PubCrawl is ready for New Orleans’ 300th Birthday Celebration.

“Experienced a casual kind of bar-hopping when he moved here several years ago as friends began to show him around New Orleans. “People would take me out and go from place to place, ‘ McVey says. ‘We’d start off with entrées sometimes, and we’d move to the appetizers and dessert. Everybody would pitch in on the payment, and everybody would take the plates and pass them around. They say, ‘Get this cocktail here’. We’d throw in the money at the end of the serving, and we’d go to six different restaurants in one night. That became what I would show to people.”

—Cherie LeJeune, My Spilt Milk

300(+) attendance April 6th. Creole PubCrawl Crawfish and Bluegrass Crawl Staff.

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To PubCrawl Call

504.812.8226

Special Thanks to Our Friends at

The Rusty NailBest Happy Hour in NOLA!

Reserve your travel date today online at www.creolepubcrawl.comEmail: Eric@CreolePubCrawl.com

“Creole PubCrawl has been great for The Rusty Nail! It has introduced the bar to many people who would have never

known we existed. Many have become repeat guests!” —David Brown,

Co-owner The Rusty NailCPC Corporate Memberships