Cree Authorized Logos Co-Branding Style Guide · CO-BRANDING STYLE GUIDE: CREE AUTHORIZED LOGOS...

Cree® Authorized Logos Co-Branding Style Guide

VERSION 1.0 SEPTEMBER 2012

CO-BRANDING STYLE GUIDE: CREE AUTHORIZED LOGOS

Contents

1.0 Introduction ........................................................................................................................ 1 1.1 Corporate marketing contacts ............................................................................................1

2.0 Cree Authorized logos .................................................................................................... 2 2.1 Use of Cree Authorized logos by third parties ................................................................3

2.2 Cree Authorized logo misuse ............................................................................................4

2.3 Cree master logo .................................................................................................................4 2.3.1 Cree solid logo for very small and digital use ..........................................................................................5

3.0 Use of the Cree Authorized trademarks ........................................................................ 6 3.1 Trademark symbol ...............................................................................................................6 3.1.1 When is the ® symbol required? ..................................................................................................................7 3.1.2 Trademark attribution .......................................................................................................................................7 3.2 Proper usage of the Cree Authorized phrases in text ....................................................8 3.3 Exceptions ............................................................................................................................9

4.0 Presentation of Cree Authorized logos ......................................................................... 9 4.1 Color .......................................................................................................................................9

4.2 Examples of correct color usage ..................................................................................... 10

4.3 Examples of incorrect background usage ....................................................................... 11

4.4 Logo file formats ................................................................................................................ 12 4.4.1 EPS format ...........................................................................................................................................................12

4.4.2 JPEG format ........................................................................................................................................................12

4.4.3 PNG format ..........................................................................................................................................................12

4.4.4 GIF format ............................................................................................................................................................12 4.5 Incorrect usage examples................................................................................................. 13

4.6 Spacing/clear space .......................................................................................................... 14 4.6.1 Incorrect spacing of Cree Authorized logos.......................................................................................... 14

4.6.2 Spacing exceptions ......................................................................................................................................... 15

4.7 Sizing ................................................................................................................................... 15 4.7.1 Minimum size in print ...................................................................................................................................... 15

4.7.2 Signage and other large format usage .................................................................................................... 16

4.7.3 Recommended minimum size for online and video use ................................................................... 16

4.7.4 Size exceptions ................................................................................................................................................. 16

4.8 Cree Authorized logo placement .................................................................................... 17 4.8.1 Subordinate status and association ............................................................................................................17

4.9 Examples: Where to use Cree Authorized logos .......................................................... 18 4.9.1 Business cards .................................................................................................................................................... 18

4.9.2 Email signatures ................................................................................................................................................ 19

4.9.3 Websites .............................................................................................................................................................20

4.9.4 Brochures .............................................................................................................................................................21

4.9.5 Spec sheets ........................................................................................................................................................22 4.9.6 Print advertising............................................................................................................................................... 23

4.9.7 Online advertising ........................................................................................................................................... 24

4.9.8 PowerPoint® presentations .......................................................................................................................... 25

4.9.9 Large signage ................................................................................................................................................... 26

4.9.10 Tradeshow displays .........................................................................................................................................27

4.9.11 Direct mail .......................................................................................................................................................... 28

4.9.12 Point of purchase ............................................................................................................................................ 29

4.9.13 Premiums/promotional items ....................................................................................................................30

4.9.14 Corporate apparel ............................................................................................................................................ 31

4.9.15 Vehicle signage ................................................................................................................................................ 32

5.0 How can we help? Contact us ....................................................................................... 33

VERSION 1.0 SEPTEMBER 2012 1


1.0 Introduction

Cree is united with its agents, distributors and upgrade partners in the pursuit of a

common goal — to deliver beautiful LED light while slashing energy and maintenance

costs associated with traditional incandescent bulbs and without the toxic mercury

found in fluorescents. Cree provides unparalleled innovation and proven technology

with LED lighting. The value of LED lighting is already being realized with installations

around the world.

Working with Cree enables access to market-leading products and technology, a

commitment to future innovation and most importantly, the assurance that Cree

products have been tested and refined to perform as advertised. That’s why Cree is

leading the LED lighting revolution.

Cree is proud to work with companies who share our values. Cree has developed a set

of logos designed to help our authorized agents, distributors and upgrade partners to

leverage the success of Cree with your own company identity.

The examples and standards outlined in this guide are designed to

ensure the Cree brand is clearly and consistently represented, while

also ensuring that your organization is the main interface for your

customers. While it is beneficial to your organization, to Cree and

to your customers to show your relationship with Cree, your identity

should be the most prominent.

These guidelines cover only Cree-specific elements that reference our particular

relationships and initiatives. You must always use your company’s proprietary design

when creating your communications materials.

1.1 Corporate marketing contacts

If you have any questions about the content in this guide or proper usage of Cree

Authorized logos, please contact [email protected].



2.0 Cree Authorized logos

Cree Authorized logos represent an unwavering dedication to innovation, to delivery

of the industry’s highest performing products and to a no-compromise approach to

efficiency and quality of light.

Proper use of Cree Authorized logos is used to leverage the benefits of Cree’s

innovative technology and components in the marketplace. Co-branding logos

appear as the Cree logo in a defined format with an associated mark used to

distinguish them in the market.



2.1 Use of Cree Authorized logos by third parties

Cree Authorized logos may be used by a third party only if the third party has a signed

Co-Branding and Trademark License Agreement with Cree. All uses of Cree Authorized

logos and related word marks for purposes of branding by third parties must be in

accordance with the provisions of the Trademark License Agreement and this Guide.

The purpose of these requirements is to maintain the integrity of the marks and

strengthen the brand. Any non-compliant use of the word marks or logos erode the

value of Cree as a brand.

Cree offers three Cree Authorized logos. Your relationship and signed agreements with

Cree will determine the correct logo for your use. The logo you need is provided in the

logo package you will receive upon execution of the signed agreement. Use only the

Cree Authorized logo art files provided by Cree to ensure proper reproduction. When

using the Cree Authorized logos, third parties must use camera-ready art or approved

computer graphic files supplied by Cree and may not generate the logo independently.

Guidelines on proper file formats are provided in section 4.4.



2.2 Cree Authorized logo misuse

Cree monitors the use of Cree Authorized logos very closely. Cree has the right to

exercise all rights and remedies for violations of the requirements for use of Cree

Authorized logos set forth in this Guide and any associated License Agreement.

Typically, the general course of action for violating the requirements for use of Cree

Authorized logos will be as follows:

1. Those who violate the guidelines will receive a call or written notice of

the specific violation.

2. They must advise Cree in a determined or set timeframe of a course of

action for correction of the mark violation.

3. Cree will follow up with them to ensure that the mistake/violation has

been corrected.

Further misuse or blatant disregard for the mark guidelines and rules may result in loss

of rights to Cree Authorized logos as well as Cree’s exercise of other available rights

and remedies.

If you have any questions regarding the use of Cree Authorized logos, please contact

[email protected].

2.3 Cree master logo

The Cree master logo is reserved exclusively for use by Cree. However, you may use

the Cree master logo on your website if the logo usage has a clear association with

the product and no association with your company logos or product. See the example

provided in Section 2.3.1. Additional exceptions may be considered on a case-by-

case basis. If you would like to pursue permission to use the Cree master logo, please

contact [email protected].



2.3.1 Cree solid logo for very small and digital use

In very small applications (less than 25.5mm) and some digital applications, such as

product identification on websites, it is recommended that the solid Cree logo be used.

The express written consent of Cree corporate marketing is needed for you to use the

solid Cree logo. Cree will supply computer graphic files and camera-ready artwork of

the Cree solid logo. Do not generate the Cree solid logo on your own.

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S E A R C HDISTRIBUTORLOGO

All other guidelines for the standard Cree logo must be applied to use of the Cree

solid logo.

The logo is available from: [email protected]



3.0 Use of the Cree Authorized trademarks

Proper usage of the Cree Authorized trademarks identifies our products and services

as technologically superior and market-leading and identifies you as an authorized

agent, distributor or upgrade partner for those products and services.

The Cree Authorized trademarks can only be used by authorized Cree agents,

distributors and upgrade partners who have signed the appropriate Trademark

License Agreement with Cree.

For information on licensing and trademark usage, please contact

[email protected].

3.1 Trademark symbol

Use the correct trademark symbol. Cree is a registered trademark of Cree, Inc. and

must display the ® after the first occurrence of the mark when used in text. The ®

symbol will always be superscript with no space between it and the mark Cree.

For example:

Cree® Authorized Agent

Cree® Authorized Distributor

Cree® Authorized Upgrade Partner



3.1.1 When is the ® symbol required?

Preferred usage:

• Use the ® symbol with the first use of the word mark Cree as an adjective.

Considerations:

Trademarks need to only be marked once, per contiguous document. The attribution

statement can appear on the last page, back cover or other location that complements

the design.

The ® symbol should be used as a superscript, but DOES NOT need to be the same

font size/family as the copy. It can be made smaller, to increase aesthetic appeal, as

long as it is still legible.

3.1.2 Trademark attribution

Use a trademark attribution statement at the bottom of any documentation containing

the logos including language consistent with the following example:

Cree® is a registered trademark and the Cree Authorized Agent logo is a trademark of

Cree, Inc.

Alternative 1

If the preferred usage as indicated in Section 3.1.1 above is not desirable because of

spacing limitations or other aesthetic issues, then the ® symbol can be used on the

word mark adjective anywhere in the text, along with an appropriate trademark attri-

bution statement at the bottom of the document.

Alternative 2

For truly space-constrained applications such as small premiums or web banners ads,

it is permissible to omit the trademark attribution statement at the bottom of the

document and to use the ® symbol on a word mark that is used as an adjective.



3.2 Proper usage of the Cree Authorized phrases in text

Do not vary the spelling or capitalization, add hyphens, make one word two or use

a plural form of the Cree Authorized Agent, Cree Authorized Distributor or Cree

Authorized Upgrade Partner phrases.

• There is only one correct usage of the phrases and that is Cree Authorized Agent,

Cree Authorized Distributor or Cree Authorized Upgrade Partner.

Cree Authorized Agent

Cree Authorized Distributor

Cree Authorized Upgrade Partner

• The phrases should always be capitalized as shown here.

• If the usage of the word mark Cree in the Cree Authorized phrases is the first

and/or only usage of the word mark in text, then the ® symbol should be used

with the mark consistent with the guidelines provided in Sections 3.1 and 3.1.1.

• Do not hyphenate or place an extra space anywhere in the phrases. For example:

Cree Authorized Agent should never be Cree-Authorized Agent.

• Do not use Authorized Agent, Authorized Distributor or Authorized Upgrade

Partner by themselves.

• Do not shorten or make acronyms out of the Cree Authorized Agent, Cree

Authorized Distributor or Cree Authorized Upgrade Partner phrases.

• Do not display Cree Authorized logos or related Cree Authorized phrases in a

manner that is illegible or difficult to read.

• On materials that include both Cree Authorized logos and your company name,

you must display your company name more prominently than the Cree Authorized

logos.

• Do not use Cree Authorized logos or the related phrases in a manner such that they

appear to be associated with products of other manufacturers.



3.3 Exceptions

With the express written consent of an authorized representative of Cree, other

attributions may be used.

If you have any questions regarding the use of the Cree Authorized logos, please

contact [email protected].

4.0 Presentation of Cree Authorized logos

4.1 Color

The Cree Authorized logos appear in “Cree Blue” as defined below:

Pantone: 294

RGB: 0, 85, 150

Hex: #005596

CMYK: C 100, M 58, Y 0, K 21



4.2 Examples of correct color usage

The Cree Authorized logos can appear in three color formats: Cree Blue (PMS 294),

solid black or a solid white, knockout version.

Cree Authorized logos can only appear on a white, black or Cree Blue (PMS 294)

background.

No other colors or combinations are permitted without the express written consent of

an authorized Cree corporate marketing representative.

If you have any questions regarding the use of the Cree Authorized logos, please

contact [email protected]

Cree Blue (PMS 294) lettering on a white background.

Black lettering on a white background

White lettering on a Cree Blue (PMS 294) background

White lettering on a black background



4.3 Examples of incorrect background usage

Cree Authorized logos may not be placed on a busy, obtrusive or non-approved

colored background. The following are a few examples of unacceptable uses.



4.4 Logo file formats

Cree Authorized logos are provided in these file formats: EPS, JPEG, PNG and GIF.

Following are some recommended guidelines designed to help you select the right file

format for your particular application.

4.4.1 EPS format

EPS format is applicable for high-quality print and reproduction applications and

may be scaled to any size without sacrificing image quality. EPS format is ideal for

page layout or graphics programs and may also be used to create files in any other

image formats and sizes. EPS files should not be used for on-screen, office or web

applications.

4.4.2 JPEG format

JPEG format is best suited for office, on-screen and web applications and works well

for printing on low-resolution printers. Never use JPEGs for high-quality print output or

for scaling to larger logo sizes. Do not animate any Cree Authorized logo.

4.4.3 PNG format

The PNG format works well for office applications such as PowerPoint® presentations

and Microsoft® Word® documents, but should never be used to resize the logo larger

than provided in the initial PNG file.

4.4.4 GIF format

GIF format logos are ideal for on-screen and web applications. They should never

be used for high-resolution printing and should not be scaled to make the logo

larger than the size provided in the original GIF file. Do not animate any Cree

Authorized logo.



4.5 Incorrect usage examples

1., 2. Do not change the colors of the Cree Authorized logos.

3. Do not use other types of typefaces for the Cree Authorized logos.

4. Do not skew the Cree Authorized logos.

5. Do not distort the Cree Authorized logos.

6. Do not rotate the Cree Authorized logos.

7. Do not add elements to the Cree Authorized logos.

8. Do not substitute any part of the Cree Authorized logos.

9. Do not separate any of the Cree Authorized logo’s elements.

10. Do not rearrange any parts of the Cree Authorized logos.

11. Do not violate the clear space of the Cree Authorized logos.

12. Do not let text run into the Cree Authorized logos.

13. Do not animate the Cree Authorized logos.

1. 2. 3. 4.

5. 6. 7. 8.

9. 10. 11.

12.

Do not violate the clear space of the logo. Do not violate the clear space of the logo. Do not violate the clear space of the logo. Do not violate the clear space of the logo. Do not violate the clear space of the logo. Do not violate the clear space of the logo.

Don’t let text run into the logo. Don’t let text run into the logo. Don’t let text run into the logo. Don’t let text run into the logo.

t te

nto

AUTHORIZED UPGRADE PARTNER

0.00.20.40.60.81.0



4.6 Spacing / clear space

Cree Authorized logos should be surrounded by a region of background color at least

as wide as the lettering height, as shown below.

4.6.1 Incorrect spacing of Cree Authorized logos

Cree Authorized logos should never be presented such that they could be viewed as a

compound mark. For example (as shown below), the Cree Authorized Distributor logo

should never be shown physically touching or adjacent to another mark such that the

two marks appear to be part of the same overall trademark.

XYZ PARTNERS



4.6.2 Spacing exceptions

With the express written consent of an authorized representative of Cree, the spacing

requirements may be relaxed on items where the available physical space or graphic

resolution is limited.


[email protected].

4.7 Sizing

Proper sizing of Cree Authorized logos is critical to ensure the impact of the

Cree brand.

4.7.1 Minimum size in print

Cree Authorized logos must be shown no less than 21mm (.875 inches) wide

when printed.

.875” (21mm)

.875” (21mm)

.875” (21mm)



4.7.2 Signage and other large format usage

If the logo is larger than 30cm (12 inches) wide, remove the ™.

4.7.3 Recommended minimum size for online and video use

It is recommended that Cree Authorized logos be reproduced no smaller than 70

pixels wide when used on-screen and in video. Do not animate any Cree Authorized

logo.

70 Pixels 70 Pixels 70 Pixels

4.7.4 Size exceptions

With the express written consent of an authorized representative of Cree, the size

requirements may be relaxed on items where the available physical space or graphic

resolution is limited.


[email protected].



4.8 Cree Authorized logo placement

4.8.1 Subordinate status and association

Cree Authorized logos should always be smaller and less prominently placed than your

company logo. Your company logo should be at least two times the size of the Cree

Authorized logo.

AGENTLOGO

2x

1x

DISTRIBUTORLOGO UPGRADE

PARTNERLOGOAGENT

LOGO

• Do not position Cree Authorized logos above your mark.

• Do not make Cree Authorized logos larger than your mark.

• Do not graphically link Cree Authorized logos to your mark.



4.9 Examples: Where to use Cree Authorized logos

Sections 4.9.1 - 4.9.14 demonstrate correct usage of Cree Authorized logos in collateral

and marketing materials.

Please submit all collateral and marketing materials utilizing Cree Authorized logos for

approval prior to release.


[email protected].

4.9.1 Business cards

Cree Authorized logos used on business cards must follow the design elements as

described in sections 4.0 - 4.8 of this guide.

UPGRADEPARTNERLOGO

Joe SmithExecutive Account ManagerUpgrade Partner LLC123 South StreetParadise City, Iowa 66172AUTHORIZED UPGRADE PARTNER

AUTHORIZED UPGRADE PARTNER AUTHORIZED UPGRADE PARTNER

• The mark is rotated and improperlypositioned within a graphic element.

• The mark is larger than the Upgrade Partner logo.


• The mark is positioned in color on a color background.

UPGRADEPARTNERLOGO

Joe SmithExecutive Account ManagerUpgrade Partner LLC123 South StreetParadise City, Iowa 66172

UPGRADEPARTNERLOGO


UPGRADEPARTNERLOGO




4.9.2 Email signatures

Cree Authorized logos used in email signatures must follow the design elements as


AGENTLOGO

• The mark is placed above the Agent logo.

• The mark is being used without an Agent logo present.

• The mark is not subordinate to the Agent logo.



4.9.3 Websites

Cree Authorized logos used in websites must follow the design elements as described

in sections 4.0 - 4.8 of this guide.

COMMERCIAL PETROLEUM RESIDENTIAL

S E A R C H

AGENTLOGO

Better Payback, Better Performance

XSP Series

Designed from the bottom up as a totally optimized LED street light system, the XSP Series delivers incredible efficiency of up to 100 lumens per watt, and up to double the lumens per dollar of previous generations of LED street lights without sacrificing application performance.

LED STREET LIGHTS

• The mark is not subordinate to the Agent logo.

• The mark is improperly placed on a busy photographic background.

COMMERCIAL PETROLEUM COMMERCIAL PETROLEUMRESIDENTIAL

S E A R C H

AGENTLOGO

AGENTLOGO


XSP Series


LED STREET LIGHTS


XSP Series


LED STREET LIGHTS



4.9.4 Brochures

Cree Authorized logos used in brochures must follow the design elements as


DISTRIBUTORLOGO

Industry-leading Performance LED OUTDOOR LUMINAIRES

Industry-leading Performance Industry-leading Performance

DISTRIBUTORLOGO



DISTRIBUTORLOGO

Cree...Leading Tomorrow LED OUTDOOR LUMINAIRES

Cree...Leading TomorrowCree...Leading Tomorrow

DISTRIBUTORLOGO


Industry-leading Performance

LED OUTDOOR LUMINAIRES

• The mark is not subordinate to the Distributor logo.

• The mark is skewed.

• The mark is improperly positioned within a busy background.

• Improper use of the Cree brand in the headline.

• The mark is positioned in color on a colored background.

• The mark is broken and rearranged in parts.



4.9.5 Spec sheets

Cree Authorized logos used in spec sheets must follow the design elements as


THE EDGE®

T (555) 555-6800 F (555) 555-5415www.upgradepartner.com

“A”

3.9"[99mm]

27.1"[688mm]

2.1" [53mm]

18.1"[460mm]

Optional PhotocellReceptacle Location

Convenient, InterlockingMounting Method

9.0"[229mm]

Dim. “A”LED Count

(x10)

12.1" [306mm]

12.1" [306mm]

14.1" [357mm]

16.1" [408mm]

18.1" [459mm]

20.1" [510mm]

22.1" [560mm]

24.1" [611mm]

28.1" [713mm]

32.1" [814mm]

02

04

06

08

10

12

14

16

20

24

Rev. Date: 6/26/2012 * Available on luminaires with 20–160 LEDs** Available on luminaires with 20–60 LEDs

ARE-EDG DA D

Product Optic MountingLED

Count (x10)

Version VoltageColor

OptionsDrive

CurrentOptions

ARE-EDG DADirect Arm

02040608101214162024

D ULUniversal

120–277VUH

Universal347–480V

34347V

SVSilver

(Standard)BK

BlackBZ

BronzePB

Platinum Bronze

WHWhite

350350mA

525*

525mA700**

700mA

40K 4000K Color Temperature - Color temperature per luminaireDIM 0–10V Dimming - Control by others - Refer to dimming spec sheet for details - Can't exceed specified drive currentF Fuse - When code dictates fusing, use time delay fuse - Not available with all ML options. Refer to ML spec sheet for availability with ML optionsHL Hi / Low (175/350/525 Dual Circuit Input) - Refer to ML spec sheet for details - Sensor not includedP Photocell - Not available with all ML options. Refer to ML spec sheet for availability with ML options - Must specifiy voltage other than UHR NEMA Photocell Receptacle - Not available with all ML options. Refer to ML spec sheet for availability with ML options - Intended for horizontal mounting - Photocell by othersML Multi-Level - Refer to ML spec sheet for details

Product DescriptionSlim, low profile design minimizes wind load requirements. Luminaire sides are rugged cast aluminum with integral, weather-tight LED driver compartments and high per-formance aluminum heat sinks. Convenient, interlocking mounting method. Mounting housing is rugged die cast aluminum and mounts to 3–6" (76–152mm) square or round pole. Luminaire is secured by two (2) 5/16-18 UNC bolts spaced on 2" (51mm) centers.

Performance Summary

Utilizes BetaLED® Technology

Patented NanoOptic® Product Technology

Made in the U.S.A. of U.S. and imported parts

CRI: Minimum 70 CRI

CCT: 5700K (+/- 500K) Standard, 4000K (+/- 300K)

Warranty: 5 years on luminaire / 10 years on Colorfast DeltaGuard® finish

EPA and Weight: Reference EPA and Weight spec sheet

Accessories

Field Installed Accessories

XA-BRDSPK Bird Spikes

ARE-EDG-2M-DAArea Luminaire – Type II Medium – Direct Arm Mount

2MType II

Medium

2M

Ordering InformationExample: ARE-EDG-2M-DA-02-D-UL-SV-350-OPTIONS

UPGRADE PARTNERLOGO

THE EDGE®

T (555) 555-6800 F (555) 555-5415www.upgradepartner.com

“A”

3.9"[99mm]

27.1"[688mm]

2.1" [53mm]

18.1"[460mm]



9.0"[229mm]


(x10)

12.1" [306mm]

12.1" [306mm]

14.1" [357mm]

16.1" [408mm]

18.1" [459mm]

20.1" [510mm]

22.1" [560mm]

24.1" [611mm]

28.1" [713mm]

32.1" [814mm]

02

04

06

08

10

12

14

16

20

24

* Available on luminaires with 20–160 LEDs** Available on luminaires with 20–60 LEDs

ARE-EDG DA D


Count (x10)


OptionsDrive

CurrentOptions


02040608101214162024

D ULUniversal

120–277VUH

Universal347–480V

34347V

SVSilver

(Standard)BK

BlackBZ

BronzePB

Platinum Bronze

WHWhite

350350mA

525*

525mA700**

700mA


Product DescriptionSlim, low profile design minimizes wind load requirements. Luminaire sides are rugged cast aluminum with integral, weather-tight LED driver compartments and high per-formance aluminum heat sinks. Convenient, interlocking mounting method. Mounting housing is rugged die cast aluminum and mounts to 3–6" (76–152mm) square or round pole. Luminaire is secured by two (2) 5/16-18 UNC bolts spaced on 2" (51mm) centers.

Performance Summary




CRI: Minimum 70 CRI




Accessories



ARE-EDG-2M-DAArea Luminaire – Type II Medium – Direct Arm Mount

2MType II

Medium

2M


UPGRADE PARTNERLOGO THE EDGE®ARE-EDG-2M-DA

Area Luminaire – Type II Medium – Direct Arm Mount

UPGRADE PARTNERLOGO

AUTHORIZED UPGRADE PARTNER T (555) 555-6800 F (555) 555-5415www.upgradepartner.com

“A”

3.9"[99mm]

27.1"[688mm]

2.1" [53mm]

18.1"[460mm]



9.0"[229mm]


(x10)

12.1" [306mm]

12.1" [306mm]

14.1" [357mm]

16.1" [408mm]

18.1" [459mm]

20.1" [510mm]

22.1" [560mm]

24.1" [611mm]

28.1" [713mm]

32.1" [814mm]

02

04

06

08

10

12

14

16

20

24

* Available on luminaires with 20–160 LEDs** Available on luminaires with 20–60 LEDs

ARE-EDG DA D


Count (x10)


OptionsDrive

CurrentOptions


02040608101214162024

D ULUniversal

120–277VUH

Universal347–480V

34347V

SVSilver

(Standard)BK

BlackBZ

BronzePB

Platinum Bronze

WHWhite

350350mA

525*

525mA700**

700mA


Slim, low profile design minimizes wind load requirements. Luminaire sides are rugged cast aluminum with integral, weather-tight LED driver compartments and high per-formance aluminum heat sinks. Convenient, interlocking mounting method. Mounting housing is rugged die cast aluminum and mounts to 3–6" (76–152mm) square or round pole. Luminaire is secured by two (2) 5/16-18 UNC bolts spaced on 2" (51mm) centers.

Performance Summary




CRI: Minimum 70 CRI




Accessories



2MType II

Medium

2M


• The mark is not subordinate to the Upgrade Partner logo.

• The mark is placed on an unapproved colored background.

• The mark is rotated.

• The clear space of the mark is violated.



4.9.6 Print advertising

Cree Authorized logos used in print advertising must follow the design elements as


AGENTLOGO

Tel. 1 (555) 555-0028 Fax 1 (555) 555-6789www.agentlogo.com

LED Lighting for every application.

From inside to outside, we have the widest variety of high-performance LED lighting. Our trained professionals will help you select the right product to maximize energy efficiency—and our free energy audit will show you just how much you can save. Call us today!





AGENTLOGO

• The mark is positioned

above the Agent logo.

• The mark is colored on a

colored background.

• The clear space of the

mark is violated.

AGENTLOGO




• The mark is not

subordinate to the

Agent logo.

• The mark is positioned

on top of the product.



4.9.7 Online advertising

Cree Authorized logos used in online advertising must follow the design elements as


DISTRIBUTORLOGO

DISTRIBUTORLOGO

DISTRIBUTORLOGO

LEDway LED STREETLIGHTS




• The mark is placed on an unapproved color background.

• The mark is used without the Distributor logo.

• The mark is too small and illegible.



4.9.8 PowerPoint® presentations

The Cree Authorized logos used in PowerPoint® presentations must follow the design

elements as described in sections 4.0 - 4.8 of this guide.

UPGRADE PARTNERLOGO

Deliver a strong value proposition with LED light

• Identify your audience

• What are their “care abouts”?

- Reduce energy costs

- Reduce maintenance costs

- Excellent light quality

- Long-lasting lightx

UPGRADE PARTNERLOGO








UPGRADE PARTNERLOGO








• Don’t use the Cree logo on a colored background. The Cree logo must also be subordinate to the Upgrade Partner logo.

• Don’t use the Cree logo larger than the Upgrade Partner logo.



4.9.9 Large signage

The Cree Authorized logos used in large signage must follow the design elements as


DISTRIBUTORLOGO

Industry-Leading Performance LED OUTDOOR LUMINAIRES

• Don’t use the Cree logo larger than the Distributor logo.

• Don’t use a registered mark on the logo when it is larger than 12”.

DISTRIBUTORLOGO


• Don’t put the Cree logo on a photo background.

DISTRIBUTORLOGO




4.9.10 Tradeshow displays

Cree Authorized logos used in tradeshow displays must follow the design elements as


DISTRIBUTORLOGO




DISTRIBUTORLOGO


• Don’t put the Cree logo on a photo background.

DISTRIBUTORLOGO




4.9.11 Direct mail

Cree Authorized logos used in direct mail must follow the design elements as



• Don’t put the Cree logo on a color background.

DISTRIBUTORLOGO

Upgrade Partner 123 South Street Paradise City, Iowa 66172

Contact us today to �nd out more about how revolutionary new Cree outdoor lighting can light your world, reduce your energy and maintenance costs.

DISTRIBUTORLOGO



DISTRIBUTORLOGO





4.9.12 Point of purchase

Cree Authorized logos used in point of purchase must follow the design elements as


DISTRIBUTORLOGO



DISTRIBUTORLOGO

Cree...Leading Tomorrow LED OUTDOOR LUMINAIRES

Cree...Leading TomorrowCree...Leading Tomorrow

DISTRIBUTORLOGO



DISTRIBUTORLOGO


Industry-leading Performance

LED OUTDOOR LUMINAIRES

• The mark is not subordinate to the Distributor logo.

• The mark is skewed.

• The mark is improperly positioned within a busy background.

• Improper use of the Cree brand in the headline.

• The mark is positioned in color on a colored background.



4.9.13 Premiums/promotional items

Cree Authorized logos used on premiums or promotional items must follow the design

elements as described in sections 4.0 - 4.8 of this guide.

UPGRADE PARTNERLOGO



UPGRADE PARTNERLOGOAUTHORIZED UPGRADE PARTNER



UPGRADE PARTNERLOGO



4.9.14 Corporate apparel

Cree Authorized logos used on corporate apparel must follow the design elements

as described in sections 4.0 - 4.8 of this guide. However, the ™ mark does not need to

be included with the Cree Authorized logos, since the limitations of printing on fabric

make this difficult to reproduce.

• The mark is rotated and improperly positioned.





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UPGRADE PARTNERLOGO

UPGRADE PARTNERLOGO

UPGRADE PARTNERLOGO

UPGRADE PARTNERLOGO

UPGRADE PARTNERLOGO

UPGRADE PARTNERLOGO

UPGRADE PARTNERLOGO

UPGRADE PARTNERLOGO



4.9.15 Vehicle signage

Cree Authorized logos used in vehicle signage must follow the design elements as



UPGRADEPARTNERLOGO

Upgrade Partner LLC



• The mark is positioned in color on a color background.AUTHORIZED UPGRADE PARTNERAUTHORIZED UPGRADE PARTNER





UPGRADEPARTNERLOGO

Upgrade Partner LLC

UPGRADEPARTNERLOGO

Upgrade Partner LLC

UPGRADEPARTNERLOGO

Upgrade Partner LLC



5.0 How can we help? Contact us.

If you have questions about proper usage of Cree Authorized logos, please contact us.

We’re happy to answer your questions.

Send us an email at [email protected].

Thank you.

Thank you for supporting Cree as a company and brand.

Cree® and the Cree logo are registered trademarks, and the Cree Authorized Agent

logo, the Cree Authorized Distributor logo, and the Cree Authorized Upgrade Partner

logo are trademarks of Cree, Inc. All other trademarks are the property of their

respective holders.

Cree Authorized Logos Co-Branding Style Guide · CO-BRANDING STYLE GUIDE: CREE AUTHORIZED LOGOS...

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