Credit Union Increases Memberships with Sleek, Speedy Website€¦ · 130,000 members in Tucson,...
2
Formed in 1952 in Tucson, Arizona, Hughes Federal Credit Union had humble beginnings as a financial institution for employees of Hughes Aircraft Company, later known as Raytheon Missile Systems Company. Today Hughes serves more than 130,000 members in Tucson, Phoenix, and beyond with even more accounts opening up every day. Hughes is known throughout the community for its superior customer service and its mission to make a positive impact in its members’ financial futures. Challenges The digital team at Hughes Federal Credit Union felt their previous website was outdated for members that they were hoping to attract. Trends continued to show an increase in mobile users and Hughes’s old mobile site was slow to load and didn’t deliver an experience that would serve these visitors. Stakeholders within the credit union were also interested in growing account openings online but the interface on their old system was cumbersome and not very inviting for prospective members. On top of all that, Hughes wanted their site to be accessible to all, both for members with disabilities and even members who speak other languages. Solutions Hughes came to Americaneagle.com for a fast and fresh website that would help CASE STUDY Credit Union Increases Memberships with Sleek, Speedy Website More Account Openings 3X Faster Load Time 30 % Client Hughes Federal Credit Union Project www.hughesfcu.org Industry Financial Services Platform
Transcript of Credit Union Increases Memberships with Sleek, Speedy Website€¦ · 130,000 members in Tucson,...
Formed in 1952 in Tucson, Arizona, Hughes Federal Credit Union had humble beginnings as a financial institution for employees of Hughes Aircraft Company, later known as Raytheon Missile Systems Company. Today Hughes serves more than 130,000 members in Tucson, Phoenix, and beyond with even more accounts opening up every day. Hughes is known throughout the community for its superior customer service and its mission to make a positive impact in its members’ financial futures. Challenges
The digital team at Hughes Federal Credit Union felt their previous website was outdated for members that they were hoping to attract. Trends continued to show an increase in mobile users and Hughes’s old mobile site was slow to load and didn’t deliver an experience that would
serve these visitors. Stakeholders within the credit union were also interested in growing account openings online but the interface on their old system was cumbersome and not very inviting for prospective members. On top of all that, Hughes wanted their site to be accessible to all, both for members with disabilities and even members who speak other languages.
Solutions
Hughes came to Americaneagle.com for a fast and fresh website that would help
them reach their goals. Our team developed and designed a new site on the Sitefinity Content Management System and worked with Hughes every step of the way to ensure the solution fit the credit union’s needs.
When designing and developing the new HughesFCU.org, Americaneagle.com kept the end user in mind by enhancing the navigation which streamlined the account sign up process for members. Other functionality improvements included a custom location finder to enable members to find services, a product comparison function to allow side-by-side comparisons of multiple products and a custom integration to import APR and APY rates for Hughes’s products and services. The team at Americaneagle.com also built in a “Quick Finder” feature that enabled navigation by persona to further users’ ease of access.
Additionally, Americaneagle.com performed a functionality audit with
extensive testing to provide a faster site. The new HughesFCU.org is also responsive and optimized for both mobile and tablet users, resulting in a greater level of usability for a larger percentage users. The accessibility team at Americaneagle.com put the site through an array of ADA compliance tests to ensure that it was accessible to all visitors and aligned with preexisting standards. To further expand the amount of members who can access the site, the new HughesFCU.org also features content in both English and Spanish to serve a larger part of the community.
Following the launch of their new website, Hughes Federal Credit Union quickly saw positive results. In just six short months, the credit union saw a significant increase in account sign ups and much faster page speeds. With a new, optimized site, Hughes Federal Credit Union can now serve a greater portion of their members and attract prospective members as well.
C A S E S T U D Y
Credit Union Increases Memberships with Sleek, Speedy Website
More AccountOpenings
3XFaster Load Time
30%
ClientHughes Federal Credit Union
Projectwww.hughesfcu.org
IndustryFinancial Services
Platform
Formed in 1952 in Tucson, Arizona, Hughes Federal Credit Union had humble beginnings as a financial institution for employees of Hughes Aircraft Company, later known as Raytheon Missile Systems Company. Today Hughes serves more than 130,000 members in Tucson, Phoenix, and beyond with even more accounts opening up every day. Hughes is known throughout the community for its superior customer service and its mission to make a positive impact in its members’ financial futures. Challenges
The digital team at Hughes Federal Credit Union felt their previous website was outdated for members that they were hoping to attract. Trends continued to show an increase in mobile users and Hughes’s old mobile site was slow to load and didn’t deliver an experience that would
serve these visitors. Stakeholders within the credit union were also interested in growing account openings online but the interface on their old system was cumbersome and not very inviting for prospective members. On top of all that, Hughes wanted their site to be accessible to all, both for members with disabilities and even members who speak other languages.
Solutions
Hughes came to Americaneagle.com for a fast and fresh website that would help
them reach their goals. Our team developed and designed a new site on the Sitefinity Content Management System and worked with Hughes every step of the way to ensure the solution fit the credit union’s needs.
When designing and developing the new HughesFCU.org, Americaneagle.com kept the end user in mind by enhancing the navigation which streamlined the account sign up process for members. Other functionality improvements included a custom location finder to enable members to find services, a product comparison function to allow side-by-side comparisons of multiple products and a custom integration to import APR and APY rates for Hughes’s products and services. The team at Americaneagle.com also built in a “Quick Finder” feature that enabled navigation by persona to further users’ ease of access.
Additionally, Americaneagle.com performed a functionality audit with
extensive testing to provide a faster site. The new HughesFCU.org is also responsive and optimized for both mobile and tablet users, resulting in a greater level of usability for a larger percentage users. The accessibility team at Americaneagle.com put the site through an array of ADA compliance tests to ensure that it was accessible to all visitors and aligned with preexisting standards. To further expand the amount of members who can access the site, the new HughesFCU.org also features content in both English and Spanish to serve a larger part of the community.
Following the launch of their new website, Hughes Federal Credit Union quickly saw positive results. In just six short months, the credit union saw a significant increase in account sign ups and much faster page speeds. With a new, optimized site, Hughes Federal Credit Union can now serve a greater portion of their members and attract prospective members as well.
Features
• Accessibility
• Guided Navigation
• Product Comparison Tool
• Credit Union Locator
• Multilingual
• On-Site Search Integration
877.WEB.NOW.1 (877.932.6691) / [email protected]
We’ve been happy with Americaneagle.com from the very beginning. The team is amazing to work with and the entire process felt like a true partnership. I would recommend them to anyone!Hughes Federal Credit Union
More AccountOpenings
3X
Faster LoadTime
30%
Results
Increasein Page Views
19%
