Credit Union Consulting Group - Overview
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Credit Union Consulting Group Get to know us agency credentials 2016 Minneapolis/St. Paul | creditunionconsult.com
Transcript of Credit Union Consulting Group - Overview
Credit UnionConsultingGroup
Get to know usagency credentials 2016
Minneapolis/St. Paul | creditunionconsult.com
MEMBER ATTENTION IS FRACTURED.Nearly all media consumed is screen based and 90% of us move between
multiple screens to accomplish our media consumptions goals.
WE ARE A MEMBER EXPERIENCE AGENCY.
WE HELP CREDIT UNIONS REACH, CONVERT AND ENGAGE MEMBERS ONLINE, IN BRANCH AND ON-THE-GO.
We partner with credit unions to create AND manage OMNICHANNEL ACQUISITION AND ENGAGEMENT SOLUTIONS.
Member Acquisition
Periodic marketing campaigns have traditionally driven financial marketing strategy. Todays consumers seek financial solutions 24/7 and successful member acquisition starts by leveraging data, tools and media to create a strategy that puts your credit union front and center to reach new members across channels, 24/7/365. From just getting started in search marketing to homegrown demand generation solutions that leverage custom microsites, behavioral advertising, retargeting, analytics and more we work with credit unions to create, launch and manage member acquisition strategies for the always on, always on-the-go member.
Paid Media
Owned Media
Earned Media
Cross channel, targeted media spend drives demand and traffic to credit union owned media
A cross channel platform made up of media and tools owned by the credit union to drive marketing messages
First person evangelism of credit union brand via micro content across multiple channels, often social media
Communications & PR
Social Media
1st Party Data ( i.e. CRM, Email etc.)Organic SEO
Branch Network
Banking Site
Mobile App
Lead Gen Microsite
˚ Search Engine Marketing (Pay Per Click)˚ Behavioral Targeting˚ Display Advertising˚ Rich Mediaº Traditional (OOH, Broadcast etc.)º Mobile Adsº Social Media Adsº Retargeting
Member Engagement
The goal of paid media is to acquire a new member, but the conversion doesn’t end once the member application is complete. The goal of our paid media strategies is to convert members into your Credit Union’s community of owned media channels creating opportunities to both grow share of wallet and create brand evangelists. Whether it’s leveraging email marketing, content or social media, don’t let your acquisition stop at the new member sign up.
Our OfferingIn addition to our strategy and consulting services, we offer end to end marketing, media and technology services to augment the marketing and technology resources at your credit union, making your member experience dreams a reality.
Research and InsightsOmni-channel member experience health / Consulting & Strategy Sessions / Consumer & Industry Environment / Custom Research
Brand and CreativeInteractive and Print Design /Content Development / Promotional Goods / Ad Design
Omni-Channel MarketingOffline-Online Experience Alignment / Media Services: Behavioral + Retargeting, Search Engine Marketing, Social Media, CRM & Database, Email, Rich Media (Video, Internet Radio Etc.), Mobile, Display, Native Advertising and Traditional Media
Technology and AnalyticsWeb & Mobile Development, Marketing & Email Automation, Analytics & A/B Testing (Conversion Rate Optimization), Media Attribution
WHY WORK WITH US?
PHILOSOPHY
• We are transparent• Passion and purpose fuel us• We collaborate• We treat each client with full attention, no matter what• We are curious• We love credit unions
EXPERIENCE
We Love Credit Unions, so much in fact that we spun off a CU specific practice area! The Credit Union Consulting Group is a division of Lake One, LLC, a boutique digital business-consulting firm led by Ryan Ruud.Ryan’s experience advising and building marketing solutions for credit unions and credit union organization’s across the country spans the past several years. At Lake One, collectively, our Omni channel experience spans more than a decade and includes work across Ag Finance, Consumer Electronics, Higher Education, Government, AdTech and more. Our across a diverse industry set coupled with our background in credit unions provides a unique perspective to our CU practice. We’ve had the privilege to work with brands from Blue Chip to Startup.
