Credit Card Processing: How to Save Money & Improve Sales
Transcript of Credit Card Processing: How to Save Money & Improve Sales
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Credit Card Processing:How to Save Money & Improve Sales
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Managing Partner at Platinum Payment Systems
Meet Ryan Ellefsen
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Choosing a merchant processor Gateways and why they matter Breakdown on pricing models PayPal/Square vs. merchant accounts
Overview
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Accepting cards can boost your credibility and encourage impulse purchases
Why Take Credit Cards?
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Relationship and trust are more important than rates
Choosing a Merchant Processor
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The Three-legged Stool Technology Rates Relationship
What to Look For
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What is a gateway?
Gateways
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A fee charged by the bank to cover the cost of handling credit or debit card transactions
Interchange
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Discount Rate Model
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Cost Plus Model
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PayPal vs. Merchant Account
You need to choose a pricing model that fits your business
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Reading Your Statement
Continuity billing-AVS/CVV PCI compliance Monthly discount vs. daily Descriptor – Prestige Worldwide Don’t use a local bank Regular audits
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Use the “Ask a Question” tab to submit a question
Ask a QuestionQ&A Session
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