Credential - QB Promotion&Advertising
description
Transcript of Credential - QB Promotion&Advertising
Agency Credentials
Agency Credentials
• Facts about us
• Our clients
• QB services
• Case studies
OPENINGCREDITSOur agenda for today
FACTS
ABOUTusOur way of thinking
History
2001 we opened our Bucharest office
2004 our fist caravan project – Sprite, fiare pentru fiara din tine!
2005 first synthetic ice ring from Europe for Coca-Cola
2007 our first main music event – Coke Live
2009 partnership with Tempo Creative Group
2010 our first National Sampling Project
2011 our first regional clients :
Western Union – Bulgaria
Deutsche Telekom – Germany
CitiBank Europe - Czech Republic
Coca-Cola Imbuteliere Chisinau – Moldavia Republic
2012 our first big trade program project in all the KA channels
2014 promises to be even more challenging
FACTSABOUTus
Regional network
Head office in Bucharest for Romania and Chisinau for Moldavia
6 Country Area Managers: Pitesti (Centre), Timisoara (W), Cluj-Napoca (N-W), Iasi (N-E), Constanta (S-E) , Craiova (S)
with a dedicated City Manager for each county seat from the 6 specific areas
local human resources database (promoters, hostesses, team leaders)
Logistical input
logistical support for transportation (3.5 t VAN, 7.5 t VAN, 3.5 t and 7.5 t frigorific VAN), install & uninstall service
own warehouse for clients’ projects (400 mp - furniture, sound & lights equipments, promo materials, prizes, POSMs)
daily online reporting platform
FACTSABOUTus
OURCOVERAGE
ISO 9001:2008
FACTSABOUTus
ANSPDCP data operator accreditation
FACTSABOUTus
fast, flexible and highly involved
FACTSABOUTus
Value Proposition
We are flexible and fast professionals, using our creative efficiency for any type of budget !
Mission Statement
QB Promotion is a long term partner for all its clients, offering a complete range of BTL advertising services of the highest quality. Our success is based on the customer trust built through understanding and meeting their local and regional needs, on the quality and efficiency of all the delivered services. In the same time, we recognize and motivate the talent, the confidence, the fidelity and the commitment of our employees.
FACTSABOUTus
OUR
CLIENTS
OURCLIENTS
Recommendation Letters
OURCLIENTS
QBSERVICES
• In-Store Activations
• Sampling Programs
• BTR Activations
• Active Selling Programs
• Mystery Shopping Programs
• CSR Programs (ONG)
• Merchandising
• Door-to-Door , Drop Mail
• SMS , Emailing
• Digital ( Facebook, Websites )
QBSERVICESField & Direct Marketing
• Brand Events
• Conferences
• Corporate Events•
• Concerts
• Road Shows
• Caravans
• PR Blitz
• Management & Logistics for events
QBSERVICESSpecial Events
• Concept & Strategy
• Design, Art & Copywriting
• 3D Design•
• DTP Services
• Production Services
• POSM Production
• Special Set-Up
• Print Services•
• Prizes
QBSERVICESCreative & Production
CASESTUDIESSome of our work
Over the following slides, you can find some mini case studies for a range of our clients. It’s just a taster so you can see what we’re all about and some of the results of our work.
Field & Direct Marketing Services
Client: Coca-Cola Hellenic Romania
Timing
31st May – 27th June 2012: METRO
30th May – 12th June 2012: SELGROS
7th – 20th June 2012: REAL
12th – 25th June 2012: CORA
Communication Materials : promo stand, flyers, scratch cards, base wraps, inserts full pallet, banner up, wobblers, shelf divider, background placements, prizes, uniforms
In-store activation mechanics with focus on driving sales
Promo Team : 1 girl & 1 team leader / location
EURO2012TAILOREDACTIVATION
The Brief
Communication Materials
EURO2012TAILOREDACTIVATION
Results
EURO2012TAILOREDACTIVATION
Client: Henkel Romania
Timing
20th August – 2nd September 2013: CORA
22th August – 4th September 2013: CARREFOUR
Communication Materials : promo stand, flyers, lucky draw, coupons, base wraps, inserts full pallet, banner up, wobblers, shelf divider, prizes, uniforms
In-store activation mechanics with focus on driving sales
Promo Team : 2 girls & 1 team leader / location
PERSILSHOPPERACTIVATION
The Brief
Communication Materials
PERSILSHOPPERACTIVATION
Results
PERSILSHOPPERACTIVATION
Client: Coca-Cola Hellenic Romania
Timing
28th February – 6th March/21st – 27th March 2013: CARREFOUR
12th March – 26th March 2013: CORA
21st March – 4th April 2013: REAL
Communication Materials : promo stand, flyers, scratch cards, base wraps, inserts full pallet, banner up, wobblers, shelf divider, background placements, prizes, uniforms
In-store activation mechanics with focus on driving sales
Promo Team : 2 girls & 1 team leader / location
FANTASNACKINGACTIVATION
The Brief
Communication Materials
FANTASNACKINGACTIVATION
Results
FANTASNACKINGACTIVATION
Client: Henkel Romania
Timing
15th November – 25th December 2013: CORA, AUCHAN, BILLA, CARREFOUR
Communication Materials : Promo Outfit, Flyers, Wobblers, Neckhangers Deo, Neckhangers SG, Lama Display
In-store activation mechanics with focus on driving sales
Promo Team : 1 girl & 1 team leader / location
FAINSTOREACTIVATION
The Brief
Communication Materials
FAINSTOREACTIVATION
Results
FAINSTOREACTIVATION
Client: Henkel Romania
Timing
1st October – 31st December 2013: CORA, AUCHAN, BILLA, CARREFOUR, REAL
Communication Materials : Posters, Shelf dividers, Neckhangers, Wobblers, Flyers, Promo Outfit
In-store activation mechanics with focus on driving sales
Promo Team : 1 girl & 1 team leader / location
SCHAUMAINSTOREACTIVATION
The Brief
Communication Materials
SCHAUMAINSTOREACTIVATION
Results
SCHAUMAINSTOREACTIVATION
Client: Henkel Romania
Timing
1st October – 31st December 2013: CORA, AUCHAN, REAL, CARREFOUR
Communication Materials : Stand, Flyers, Wobblers, Shelf Dividers, Photo Frames, Promoter Equipment
In-store activation mechanics with focus on driving sales
Promo Team : 2 girls & 1 team leader / location
GLISSINSTOREACTIVATION
The Brief
Communication Materials
GLISSINSTOREACTIVATION
Results
GLISSINSTOREACTIVATION
DUREXSUMMERACTIVATION
Period : 2nd of August – 24th of August, 2013
Concept : Durexperimenteaza
Cities:
• Bucharest,
• Mamaia,
• Costinesti,
• Vama Veche
Locations:
• Gas Station,
• Seaside resorts Clubs,
• Beaches
Timing: Friday&Saturday – 7pm – 1 am
People approached – over 51 000
Samples offered – over 41 000
Gifts offered - over 4800
DUREXSUMMERACTIVATION
Client: Reckitt Benkiser Romania
Timing
25th July – 7th August 2013: CARREFOUR ( SMS )
1st August – 13th August 2013: MEGA IMAGE ( SMS )
19th June – 2nd July 2013 : AUCHAN
16th July – 29th July 2013 : CORA
30th July – 11th August 2013 : REAL
21st October – 27th October 2013 : KAUFLAD ( SMS )
Communication Materials : promo stand, flyers, lucky draw, coupons, base wraps, inserts full pallet, banner up, wobblers, shelf divider, prizes, uniforms
In-store activation mechanics with focus on driving sales
Promo Team : 2 girls & 1 team leader / location
VANISHSHOPPERACTIVATION
The Brief
Client: Reckitt Benkiser Romania
Timing
25th July – 7th August 2013: CARREFOUR ( SMS )
1st August – 13th August 2013: MEGA IMAGE ( SMS )
19th June – 2nd July 2013 : AUCHAN
16th July – 29th July 2013 : CORA
30th July – 11th August 2013 : REAL
21st October – 27th October 2013 : KAUFLAD ( SMS )
Communication Materials : promo stand, flyers, lucky draw, coupons, base wraps, inserts full pallet, banner up, wobblers, shelf divider, prizes, uniforms
In-store activation mechanics with focus on driving sales
Promo Team : 2 girls & 1 team leader / location
The Brief
Communication Materials
VANISHSHOPPERACTIVATION
Results
VANISHSHOPPERACTIVATION
Client: Reckitt Benkiser Romania
Timing
30th October – 26th November 2013: AUCHAN (SMS)
13th – 26th November 2013: CARREFOUR (SMS)
12th – 25th November 2013: CORA (SMS)
8th – 17th November 2013: REAL (SMS)
18th – 24th November 2013 : KAUFLAD (Lucky Draw)
Communication Materials : flyers, lucky draw, placement branding, coupons, roll up, wobblers, prizes, uniforms
In-store activation mechanics with focus on driving sales
Promo Team : 1 girls & 1 team leader / location
Contacts : over 30 000 participants
The Brief
MULTIBRANDSHOPPERINSTORE
MULTIBRANDSHOPPERINSTORE
Participants Brands
Communication Materials
MULTIBRANDSHOPPERINSTORE
Results
MULTIBRANDSHOPPERINSTORE
Client: Coca-Cola Hellenic Romania
Timing
9th – 15th August 2012: CARREFOUR
2nd – 15th August 2012: REAL
31st July – 13th August 2012: CORA
2nd – 15th August 2012: BILLA
Communication Materials : promo stand, flyers, scratch cards, base wraps, inserts full pallet, banner up, wobblers, shelf divider, background placements, prizes, uniforms
In-store activation mechanics with focus on driving sales
Promo Team : 2 girls & 1 team leader / location
OLYMPICSTAILOREDACTIVATION
The Brief
Communication Materials
OLYMPICSTAILOREDACTIVATION
Results
OLYMPICSTAILOREDACTIVATION
Client: Wrigley Romania
Timing
9th – 22nd September 2013: KAUFLAND
Communication Materials : promo stand, prize panel, flyers, lucky draw, coupons, wobblers, prizes, uniforms
In-store activation mechanics with focus on driving sales
Promo Team : 1 girl & 1 team leader / location
ORBITSHOPPERACTIVATION
The Brief
Communication Materials
ORBITSHOPPERACTIVATION
Results
ORBITSHOPPERACTIVATION
Client: Wrigley Romania
Timing
9th – 22nd October 2013: Auchan + Mega Image Piata Sudului
7th – 13th October 2013: Kaufland
28th October – 3rd November: Kaufland
Communication Materials : uniforms
In-store activation mechanics with focus on driving sales
Promo Team : 1 girl or 1 boy / location
SKITTLESSHOPPERACTIVATION
The Brief
Results
SKITTLESSHOPPERACTIVATION
Client: Henkel Romania
Project: Multi brand Brand Ambassadors for cosmetic department
Timing
• 1st August 2013 – 31st July 2014Location
• National KA&Supermarket: Carrefour, Auchan, Cora & BillaHuman Resources
• 16 Brand Ambassadors in 8 cities
Mechanism• Consultancy for the entire range of cosmetics Schwarzkopf &
Henkel, achieving a target of questionnaires and information about current promotions in stores.
HENKELBRAND AMBASSADORS
The Brief
Results
HENKELBRAND AMBASSADORS
Client: Friesland Campina
Timing
11th June – 29th July 2012
Locations: Real, Auchan, Carrefour,Cora,Kaufland, Billa, Mega Image
Communication Materials: promo stand, flyers, scratch cards, base wraps, prizes, uniforms
In-store activation mechanics : Buy at least 3 liters of Milli milk and you’ll received a guaranteed prizes
Promo Team : 2 girls & 1 team leader / location
MILLIIN-STOREACTIVATION
The Brief
Results
MILLIIN-STOREACTIVATION
Client: Coca-Cola Hellenic Romania
Timing
March-April : Hypermarkets Activation
April-May : Supermarkets Activation
April : Offices Activation
Target
urban 25-39 years, female & male, urban
Samples - Nestea Green Tea Strawberry Aloe 250ml PET
Hypermarkets (Cora, Auchan, Real)
Supermarkets (Kaufland, Mega Image, Billa)
Offices
In-store activation & sampling mechanics with focus on driving
sales
Supermarkets – binding & merchandising
Offices - sampling mechanics
NESTEAGREENTEASAMPLING
The Brief
Communication Materials
NESTEAGREENTEASAMPLING
Results
Supermarkets Activations
>50.000 hits
Hypermarkets Activation
>125.000 hits
Offices Activations
>25.000 hits >200.000 hits
NESTEAGREENTEASAMPLING
Results
NESTEAGREENTEASAMPLING
Client: Coca-Cola Hellenic Romania
Project: Cappy Toata Portocala Sampling
Timing
April-May: Hypermarket & Supermarket Activation (Cora, Real, Carrefour, Auchan & Kaufland)
Target
Urban, male & female - 20-45 years
Samples: 200 ml cups
In-store activation & mechanics with focus on driving sales
The Brief
CAPPYWHOLEFRUITSAMPLING
Communication Materials
CAPPYWHOLEFRUITSAMPLING
Results
Channel Hits
Carrefour 51.079
Auchan 16.654
Cora 13.72
Real 51.48
Kaufland 105.569
Total 238.502
CAPPYWHOLEFRUITSAMPLING
Results
CAPPYWHOLEFRUITSAMPLING
Client: Coca-Cola HBC Romania
Project: Sampling Nestea Lemon 0.5L 2011
Timing
June – Campuses activation
June-July 2011 – IKA&OOH activation
August 2011 – Seaside Carnival
Target
Urban, 16-49 years-old, male&female
Samples:
Nestea Lemon 0.5l PET
Mechanics – sampling
Locations – Universities Campuses, parks, public squares, international key-accounts, seaside resorts
The Brief
NESTEAEXPERIENTIALSAMPLING
Communication Materials
NESTEAEXPERIENTIALSAMPLING
Results
OUTDOOR
>146.000 hits
IKA
>200.000 hits
CAMPUSES
>28.000 hits
SEASIDE
>29.000 hits
> 400.000 hits
NESTEAEXPERIENTIALSAMPLING
Results
NESTEAEXPERIENTIALSAMPLING
Client: Coca-Cola HBC Romania
Project: Sampling Nestea Lemon 1L 2012
Timing
20th June – 24th July 2012
Sampling Method & Pack:
One-to-one communication
Door to door sampling
1L Nestea Lemon & Peach PET
specific product temperature: should not exceed 3oC
Locations: Bucharest neighborhoods: Stefan cel Mare, Baneasa, Crangasi, Grivita, Tineretului, Cotroceni, Mosilor, Timpuri Noi, Unirii, Dr. Taberei, Victoriei, Militari, 13 Septembrie
Contacts: 87 732 apartments visited; 49 933 samples offered.
The Brief
NESTEAD2DSAMPLING
Communication Materials
NESTEAD2DSAMPLING
Results
NESTEAD2DSAMPLING
Client: Coca-Cola HBC Romania
Project: Powerade Winter Sampling
Timing
• December 2008 – February 2009• December 2009 – February 2010
Locations – Ski Resorts: Poiana Brasov, Predeal, Azuga, Busteni, BranSamples: Powerade 0.5l PETTotal hits:
• 30 000 hits in 2008-2009• 40 000 hits in 2009 – 2010
Timing: Fridays, Saturdays and Sundays
POWERADESAMPLING
The Brief
POWERADESAMPLING
Results
Client: BDG
Project: Martini Photo Studio
Timing
• 11th June 2010 – 23rd September 2010
Cities: Bucuresti, Brasov, Sibiu, Timisoara, MamaiaNo. of events: 38Estimated no. of contacts / event:
• 200 in Bucharest• 100 in the country
Total estimated no. of contacts: • 2000 Bucharest• 2800 countryside
Timing: Fridays, Saturdays and Sundays
MARTINIPHOTOSTUDIO
The Brief
Results
MARTINIPHOTOSTUDIO
HILTONActivation
8th June – 1st July 2012
Client: Coca-Cola Hellenic Romania
Project: Euro 2012 BTR Program
Timing
• 8th June – 1st July 2012Location : Hilton Hotel (La Strada Terrace & English Bar) Estimated no. of contacts / event:
• 200 in weekends• 150 in week days
Message: “Let's Get CRAZY”
The Team: 2 hostess and 1 supervisor
Mechanic: The Hostesses had Table PCs and invited the consumers to play an interactive game. Those who finish it in the given time won a guaranteed prize which was automatically generated by the Table PC.
EURO2012BTRACTIVATION
The Brief
Results
EURO2012BTRACTIVATION
Client: BDG/ The Famous Grouse
Project: “Claim to fame”
Timing
• 20 April – 9 August 2012
Cities: Bucuresti, ConstantaNo. of events: 15Estimated no. of contacts / event:
• 1500 in Bucharest• over 700 in Constanta
Timing: Fridays and Saturdays
TFGCLAIMETOFAME
The Brief
Results
TFGCLAIMETOFAME
Client: Skin Media
Project: Active Selling – Toshiba
Timing: 30th November – 23rd December 2012
Location: Real, Metro, Carrefour
Mechanism:
In-store activation: Selling Consultants.
One promoter was present at the TV shelf area and one promoter was present at the PC shelf area. The promoters approached the customers that were interested in purchasing any of the above types of electronics, presenting the main advantages of Toshiba products.
Promo Team: 2 promoters / location – Carrefour & Metro
1 promoter / location - Real
ACTIVESELLINGTOSHIBA
The Brief
ACTIVESELLINGTOSHIBA
Results
Client: LG Electronics Romania
Project: In Store Activation
Timing:
February: Hypermarkets Activation – LED TV (Metro, Selgros, Carrefour)
March: Hypermarket Activation – Home Appliances (Metro)
June-July: Hypermarket Activation – Home Appliances (Carrefour)
September-October: Hypermarket Activation – Home Appliances (Carrefour)
Target: urban & rural - 20-70 yo
In-store activation & mechanics with focus on driving sales
The Brief
LGACTIVATIONS
Communication Materials
LGACTIVATIONS
Results
LG ACTIVATIONS
Client: Deutsche Telekom
Client: International Market Research, EU
Timing
May 2011, August 2012
Target
Romtelecom employees – sales agents, info&cash desk agents
Data-Entry sheets:
Situation in Shop – Cash Desk&Info Desk
Customer Mission
Windows Performance
Selling Observation
Mechanics – during the store’s schedule, two promoters observed and noted the activity of Romtelecom employees, focusing on their time of reaction regarding customers’ requests and their sales-ability
Stores – Brasov, Banu Manta, Dimitrov
The Brief
STOREPRODUCTIVITY
Results - Romtelecom Store
STOREPRODUCTIVITY
Client: Romtelecom
Projects: In Store & Outdoor Activations
Timing
January: In-Store Actiovation – Drumul Taberei & Banu Manta
February- March: In-Store Actiovation – Banu Manta & Iasi
March: Mall Activation – AFI & BSC
March & July: In-Store Activation – Dorobanti & Bacau
March-April: In-Store Activation - Iasi
June-July: OOH Activation – Craiova & Drobeta Turnu Severin
August-September: In-Store Activation – Buzau
September:In-Store Activation – Dorobanti, Sibiu & Bacau
In-store activation & mechanics with focus on driving sales
The Brief
RTCACTIVATIONS
Communication materials
RTCACTIVATIONS
RTCACTIVATIONS
Pictures
Client: Reckitt Benckiser Romania
Projects:
Dettol In Store Demonstration : Octomber – December 2011
Dettol In Store Active Selling : February – April 2012
Location: Real, Auchan, Selgros, Billa, Mega Image
Mechanism:
In-store activation: demonstration and leafleting.
Using a sampling stand, a Dettol device and the three refills, the promoters approached every customer passing by the Detergents District in the store, inviting them to witness how the device works, offering information about the properties of the soap and device.
DETTOLISD
The Brief
DETTOLISD
Results
Client: Reckitt Benckiser Romania
Project: AirWick In-Store Activation
Timing: 4st – 14th of April, 2012
Location: Orhideea, Baneasa & Afi Shopping Galleries
Mechanism:
In-store activation: demonstration and leafleting.
The customers passing by the Galleries were invited to witness how Airwick products can be used. The hostesses gave information about the whole range of Airwick products.
Promo Team: 2 hostesses / location
AIRWICK
The Brief
AIRWICK
The Results
Client: Reckitt Benckiser Romania
Project: Cillit Bang In-Store Activation
Timing: 24th August - 23rd September 2012
Location: Real, Cora, Auchan
Mechanism:
In-store activation: demonstration and leafleting.
The customers passing by the Detergents Department were approached by the promoter and invited to witness the efficiency of Cillit products
Promo Team: 1 promoter / location
CILLITBANG
The Brief
CILLITBANG
The Results
Client: Reckitt Benckiser Romania
Project: Harpic In-Store Activation
Timing: 23rd August - 2nd September 2012
Location: Carrefour
Mechanism:
In-store activation: lucky-draw and leafleting.
The customers passing by the Detergents Department were approached by the promoter and invited to participate to the lucky-draw, in order to win a LED TV, a dishwashing machine or an iron station
Promo Team: 1 promoter / location
HARPIC
The Brief
HARPIC
The Results
Client: Reckitt Benckiser Romania
Project: Veet In-Store Activation
Timing: 24.05.2012-10.08.2012
Location: Carrefour, Cora, Real, Auchan, Mega Image, Billa, Kaufland
Mechanism:
In-store activation: instant win, lucky-draw and leafleting.
The customers passing by the Cosmetic Department were approached by the promoter and invited to buy any two Veet products in order to receive a silver pendant. Also, to participate to the lucky-draw, in order to win one of the prizes: a designer dress, a royal day, a trip to Cappadocia etc.
Promo Team: 1 promoter+1 hostee/location
VEET
The Brief
VEET
The Results
Client: Western Union
Project: Integrated Mystery Shopper Program
Teasing campaign to WU agents
All year round communication campaign via newsletters
MS program in 2 waves, nation wide
Gala event for winners
Target: selected locations from WU agents Banca Romaneasca including Credit Europe Bank
Angelo Costa , Banca Transilvania , Raiffeisen Bank
BRD , Posta Romana , Banc Post
Main objectives: Rewarding and motivating the FLAs that promote the WU money
transfer, expose the “1000 flights to Home” materials and promote the campaign.
WUMISTERYSHOPPER
The Brief
WUMISTERYSHOPPER
The results
814 locations
336 received money transactions
81 cities
330 sent money transactions
17 qualitative questions / questionnaire for the MS
WUMISTERYSHOPPER
The results
Client: Help Net Drugstore
Project: Mystery Shopper for Help Net employees
Location: Bucharest
Target: 53 Help Net drugstores in Bucharest
MS Program Objectives:
2 visits in 2 waves
Employees evaluation for:
Internal procedures
Customer interaction
Pro-activity
Sales techniques
Special offers promotion
Help Net magazine & brochures recommendation
Physical appearance
The Brief
HELPNETMISTERYSHOPPER
Client: Bayer Consumer Care Romania
Project: Mystery Shopper for Supradyn Adults & Junior
Location: Bucharest
Target:
Drugstores chains from main Romanian cities
Independent drugstores from main Romanian cities
MS Program Objectives:
Increase Supradyn recommendation
Generate BA for Supradyn
Verify the level of knowledge and pro-activity of drugstores’ employees
Verify the placement of Supradyn and its POSM
Reward and encourage the employees recommending Supradyn
The Brief
SUPRADYNMISTERYSHOPPER
Client: Coca-Cola Hellenic Romania
Project: Coca-Cola Presents B’estfest Festival , 2011
Brand Objectives:
• build brand indicators - brand love, optimism, music association, refreshment
• engage by making the B’estfest festival experience the most memorable experience
• differentiate versus other activations/brands in siteBusiness Objectives:
• reach the sales targets during the festival period for all My CokeCommunication Objectives:
• Coke and Music: spontaneous awareness of the event• Coke & Music relevant & differentiating message,
consistently build through all the activities under music platform
B„ESTFEST2011
The Brief
Results
3,500 hits
Coke national promo database
Subject : “Coca-Cola prezinta B’ESTFEST SUMMER CAMP 2011, 1-3 iulie, Pipera-Tunari“
Newsletter layout :
B„ESTFEST2011
Email Newsletter
Results
35.000 hits
Coke national promo database
SMS Content :
“Coca-Cola iti aduce B’ESTFEST SUMMER CAMP 2011, 1-3 iulie in Pipera-Tunari! Te asteptam cu activarile Coca-Cola si multa distractie. Bilete pe www.myticket.ro
B„ESTFEST2011
SMS
Client: Coca-Cola Romania
Project: Coke Zero Activation - Zero Banuieli @ RHCP
• SWAP movie, made at the Red Hot Chili Pepper concert in Bucharest• Coke national promo database – 700.000 contacts
ResultsReached over 200.000 views (youtube.com) , after only 4 weeks of digitalcampaign (newsletter push
http://www.youtube.com/watch?v=AZjYGsmt-0k
COKEZEROACTIVATION2012
The Brief
COKEZEROACTIVATION2012
Results
Client: Otter Romania
Brand: Salamander
Project: Salamander Site Developement
Timing : October 2013
http://www.salamandershop.ro/
The Brief
SALAMANDERSITE
SALAMANDERSITE
Results
Client: Arcade Property Management
Project: Arcade Property Site Developement
Timing : November 2013
http://www.arcadeproperty.ro/
The Brief
ARCADEPROPERTYSITE
Results
ARCADEPROPERTYSITE
Client: Reckitt Benckiser Romania
Brand: Vanish
Project: Vanish Summer Event Microsite Developement
Timing : May - June 2013
http://www.vanish.ro/caravana-vanish
The Brief
VANISHSUMMEREVENTSITE
Results
VANISHSUMMEREVENTSITE
Client: Galeria Real
Project: Facebook Page Developement
Timing: June 2012 – present
Action Plan:• Development• Management• Maintenance• Strategy• Posting• Uploading
http://www.facebook.com/GaleriaReal
The Brief
GALERIAREAL
Results
GALERIAREAL
Client: Arcade Property Management
Project: Facebook Page Developement
Timing: September 2013 – present
Action Plan:• Development• Management• Maintenance• Strategy• Posting• Uploading
http://www.facebook.com/Arcade
The Brief
ARCADEPROPERTY
Results
ARCADEPROPERTY
Client: Reckitt Benckiser Romania
Project: Facebook Page Developement
Timing: May 2013 – August 2013
Action Plan:• Development• Management• Maintenance• Strategy• Posting• Uploading
http://www.facebook.com/Vanish
The Brief
VANISHSUMMEREVENT
Results
VANISHSUMMEREVENT
QB Promotion & Advertising Agency
Project: Facebook Page Developement
Timing: June 2010 - present
Action Plan:• Development• Management• Maintenance• Strategy• Posting• Uploading
http://www.facebook.com/QbPromotion
The Brief
QBPROMOTION&ADVERTISING
Results
QBPROMOTION&ADVERTISING
Special Events Services
Client: Coca-Cola Hellenic Romania
Project: COCA-COLA NATIONAL MARKETING & SALES CONFERENCE
Timing
• 4th February 2008Participants
• 1000 employeesLocation
• Cluj-Napoca National Theatre Party after conference
Napoca Hotel
Concept• Football Concept – Kick and Win
COCA-COLACONFERENCE
The Brief
COCA-COLACONFERENCE
Results
Client: Citibank Europe PLC, Dublin – Romania Branch
Project : Client Excellence Values Leadership Program
Timing: December 2010 – January 2011
City: BucharestTarget : Citibank Romania employees • F60%; M40%• 24- 50 y.o.
Integrated communication plan for “Client First”• advertising - marketing materials (poster, welcome card , value card, red pin , sticker , video testimonial);• BTL – events :
• Teasing campaign : online & BTL activations;• internal training for Citibank Senior Managers - Octavio’s
sessions ;• Launch event for all staff ;
CLIENTEXCELLENCE
The Brief
Marketing materials
CLIENTEXCELLENCE
www.12clues.ro
CLIENTEXCELLENCE
Internal Training
CLIENTEXCELLENCE
Launch Event
CLIENTEXCELLENCE
Client: Citibank Europe PLC, Dublin – Czech Republic Branch
Project : Client Excellence Values Leadership Program
Timing: January 2011 – February 2011
City: Prague
Target : Citibank Czech employees • F60%; M40%• 24- 50 y.o.
Integrated communication plan for “Client First”• advertising - marketing materials (poster, welcome card , value card, red pin , sticker , video testimonial);• BTL – events :
• Teasing campaign : online - www.12clues.cz ;
The Brief
CLIENTEXCELLENCE
Marketing materials
CLIENTEXCELLENCE
www.12clues.cz
CLIENTEXCELLENCE
BaneasaShoppingCityLaunching Event
Client: Baneasa Shopping City
Project: Baneasa Launching Event
Timing : 17th – 20th April 2008
17th April – VIP Launching Event
18th April – 20th April Public Days
Activations :• VIP Launching Event• Public Days BTL Activations
BSCLAUNCHINGEVENT
The Brief
Results
BSCLAUNCHINGEVENT
Client: Henkel Romania
Project : Fa & Schauma Restart Conference & Launch Event
Date: 29th June 2013
City: BucharestTarget : Henkel Romania employees
• F60%; M40%• 24- 50 y.o.
Integrated concept and implementation for “Fa & Schauma Restart” advertising - marketing materials (Schedule, welcome letters , agenda, Spider , BannerUps );
• BTL – events :• Launch event for all staff • Conference
HENKELINTERNALEVENT
The Brief
Results
HENKELINTERNALEVENT
BaneasaShoppingCityLaunching Event
Client: Banca Romaneasca
Project: Padurea de sculpturi – Simon Spierer Exhibiton
Date : 10th of December, 2009
Location : MNAC, Bucharest
Sponsors :• Banca Romaneasca• Domeniile Samburesti
Media Partners :• Romania Libera• Jurnalul National
Participants : over 500 persons
BANCAROMANEASCAEVENT
The Brief
Results
BANCAROMANEASCAEVENT
Client: Coca-Cola HBC Romania
Project: Let’s Eat Together Caravan
Branding: Truck, People Stopper, Promoter’s
Equipment,Flyer
Meals: 420 meals offered
Sampling: 12.000 cans 250 ml
Media Partners: Kiss FM
Communication: Facebook, Twitter, Youtube, 220.ro, coca-cola.ro, Kiss FM, Pro TV, Antena 1, RTV
Audience: over 40.000 persons
The Brief
LET„SEATTOGETHERCARAVAN
http://www.youtube.com/watch?v=o9RmreHvlTU
Results
LET„SEATTOGETHERCARAVAN
Client: Reckitt Benckiser Romania
Project: Vanish Truck Show
Branding: Truck, Posters, Promoter’s Equipment,
Flyers, lucky draw urn&coupons, prizes, balloons, flags,
tents, demo stands, scratch cards
Prizes: 1192 pcs offered – caps, t-shirts and Frisbees
Demonstrations: 1529
Media Partners: Radio ZU
Communication: Facebook, vanish.ro, Radio Zu, Antena 1, Antena 3, Carrefour locations
Audience: over 32.000 persons
The Brief
VANISHROADTRUCKSHOW
Results
VANISHROADTRUCKSHOW
Client: Coca-Cola HBC Romania
Project: Happiness Truck Caravan
Branding: Happiness Truck
Prizes: 8000 pcs (T-Shirts, Aprons, Six Pack,
Balloons, Flowers, Notebooks, Skateboard)
Sampling: 80.000 cans 250 ml
Media Partners: Antena 1
Communication: www.camionulcoca-cola.ro, TV Neptun, ProTV , www.ghidulbacaului.ro, www.retail-fmcg.ro, www.jupitercity.ro
Audience: over 110.000 persons
The Brief
HAPPINESSTRUCK
Results
HAPPINESSTRUCK
Client: Coca-Cola Imbuteliere Chisinau
Project : Happiness Truck Caravan
Location : Chisinau – Moldova Republic
Timing
30th – 31st May 2011
Coca-Cola Prizes
T-Shirts
Six Pack
Balloons
Notebooks
Posters
Sampling: over 3500 Coca-Cola 500 ml PET
The Brief
HAPPINESSTRUCK
Results
HAPPINESSTRUCK
Client: Mercedes-Benz Romania
Project: DCJ Caravan
Locations : Bucharest, Pitesti, Sibiu, Arad, Constanta, Cluj-Napoca, Targoviste, Oradea
Timing• 3rd July – 29th July 2009
Communication• Radio , posters , flyers
Team• 6 hostess• 1 project manager from agency• 2 project managers from client
DCJCARAVAN
The Brief
DCJCARAVAN
Results
Client: Coca-Cola Hellenic Romania
Project: Burn Students’ Tour
Caravan
Concerts
Sampling
BTR Activations
City Parade
Target: Students from Bucharest ,Brasov, Cluj-Napoca, Timisoara and Iasi
Timing• 21st May – 6th June
Communication• Radio , posters , flyers , door hanger
BURNCARAVAN
The Brief
BURNCARAVAN
Communication Materials
BURNCARAVAN
Branding
BURNCARAVAN
Results
5 cities
over 50000 hits1500 prizes
2 official cars
over 25000 Burn samples
20 hostesses
17 activations days
1500 posters
30000 flyers
10000 door hangers85 promoters
BURNCARAVAN
Results
Client: CCHBC Romania & CCIC Moldova
Project : X-mas Caravan
Period : 12th – 28th December 2011
Prizes : over 11.400 pcs
Sampling: over 19.000 Coke CANS 330 ml
Media Partners : Magic FM
Communication : Flyers, Posters, Magic FM Site, QB Promotion
Facebook Fanpage, SMS & Emailing Push
Bluetooth hits : over 5.000 contacts
GPS : over 5000 Logged Users
Audience: over 250.000 persons
The Brief
X-MASCARAVAN
Results
X-MASCARAVAN
Client: CCHBC Romania & CCIC Moldova
Project : The Carol Singing Machine
Period: 1st – 23rd December 2012
Prizes: over 3.500 pcs
Sampling: over 18.000 Coke CANS 330 ml
Media Partners: Magic FM
Communication: Flyers, Posters, Magic FM Site,
QB Promotion, Facebook Fanpage
Bluetooth hits : over 5.000 contacts
GPS : over 5000 Logged Users
Audience: over 385.000 persons
The Brief
CAROLSINGINGMACHINE
We created the first vending machine
that doesn’t work on money,
but on Christmas Carols.
The vending machine that
gives people a double reward:
Coca-Cola Reasons to Believe
bottles and prizes and the
chance to convert their effort
into credit for a charity cause.
We installed an audio meter
that calculated the decibels in
the nearby proximity. The more
people sung a carol asked by
the machine, the more bottles of
Coca-Cola, prizes and money for
the charity cause it generated
The Brief
CAROLSINGINGMACHINE
Results
CAROLSINGINGMACHINE
Client: Coca-Cola Hellenic Romania
Project: CokeLive Festival
Timing
• 22nd – 25th June 2007
Communication• TV, radio, press, outdoors , posters , flyers, newsletters
Branding• flags, coolers, tents, banners, umbrellas, trailers, giant pillows,
entrance gate, PA wings, lights tower, stage arcade, helium balloon, Ice Ring, plasma bar, totems , coke 360 , internet point , Coca-Cola mobile stage , theatre acts; foosball , body painting helium balloon , glasses , promoters outfit.
COKELIVEfestival
The Brief
COKELIVEfestival
Branding
COKELIVEfestival
Results
3 days
350 handymen
Over 1000 prizes (t-shirt and CD holders)
Over 40 bands and artists
Audience over 30000 persons
Over 6000 samples Coca-Cola
Over 10000 newsletters
40 sell points
50 promoters 5 trailers150 tents
1 central pavilion
40 umbrellas
5 totems
2 stages
15 BTL Coca-Cola activations
COKELIVEfestival
Results
Client: Coca-Cola Hellenic Romania
Project: CokeLive Peninsula Festival 2009
Timing:
• 23rd -26th July 2009Location: Targu Mures
Communication• TV, radio, press, outdoors , posters , flyers, newsletters
Branding• flags, coolers, tents, banners, umbrellas, trailers, giant pillows,
entrance gate, PA wings, lights tower, stage arcade, helium balloon, Bars, plasma bar, totems , coke 360 , internet point , Coca-Cola mobile stage , theatre acts; foosball , body painting helium balloons , glasses , promoters outfit.
COKELIVEPENINSULA2009
The Brief
COKELIVEPENINSULA2009
Results
Client: Galeria Real
Project: “Primavara a sosit in Galeria Real!”
Timing
• 1st march – 14th april 2012
Cities: Arad, Bucuresti, Deva, Galati, Oradea, Constanta, Cluj-Napoca, Timisoara, Suceava, Satu Mare, Baia Mare, Pitesti, Ploiesti
Mechanism: tematic events for 1&8 march and for Easter, everyday activation for lucky draw (big prize: bikes for the whole family)
Team: 2 promoters, 1 mascot, 1 MC, 1 Team-Leader
GALERIAREAL
The Brief
Results
GALERIAREAL
Client: Galeria Real
Project: “Impodobeste Craciunul in Galeria Real!”
Timing
• 6 – 23 december 2012
Cities: Arad, Bucuresti, Deva, Galati, Oradea, Constanta, Cluj-Napoca, Timisoara, Suceava, Satu Mare, Baia Mare, Pitesti, Ploiesti
Mechanism: tematic events for Christimas and kindergarten celebrations
Team: 1 promoter as elf, 1 promoter girl as Mrs. Claus, 1 Santa Claus, 1 Team-Leader
The Brief
GALERIAREAL
Results
GALERIAREAL
Client: Coca –Cola HBC Romania
Project : Baby Expo by Dorna Izvorul Alb
Closed Editions• 10.03 - 13.03 – Spring Edition• 19.05 – 22.05 – Summer Edition
Current Edition• 22.09 – 25.09 ( 4 days ) – Autumn Edition
Future Editions• December 2011 – Winter Edition
Target:• Pregnant women or young mothers; 20-35 years, medium to
high level of education and income, young professionals who care about their children’s health
Location: Sala Polivalenta ,BucharestResults :
• Over 4,900 bottles of water offered* • Over 19,000 persons visited the Expo*
*Numbers refer to 2 out of 4 Editions
BABYEXPO
The Brief
BABYEXPO
Communication & Branding materials
BABYEXPO
Results
Client: Coca –Cola HBC Romania
Project : Baby Expo by Dorna Izvorul Alb
The International Festival “Pomana Porcului -Covasna ( 2008,2009)The Fritter’s Festival - Prejmer / Brasov ( 2009 )The International Festival “Festivalul Bulzului” – Harghita ( 2008, 2009)The Harvest Festival – Ampoita / Alba ( 2008, 2009 ) The National Trout Festival - Ciocanesti / Suceava ( 2008, 2009 )Pie’s Festival - Hemeius & Faget / Bacau ( 2008, 2009 )Pig’s Trotters Festival – Tismana / Gorj ( 2009 )“Sarmalelor” Festival – Praid / Harghita ( 2008 ) “Masuratul laptelui” Festival - Bran / Brasov (2008)“Tamaioasei” Festival - Pietroasele / Buzau ( 2008, 2009 )“Ravasitul Oilor” Festival - Bran / Brasov ( 2008, 2009 )The Forest Fruit Festival - Piatra Neamt / Neamt ( 2008, 2009 ) The Plescoi Sausage Festival - Berca / Buzau ( 2008, 2009 )The House with the porch – Sarata Monteoru / Buzau ( 2008, 2009 )
POIANANEGRIEVENTS
The Brief
POIANANEGRIEVENTS
Results
Client: Coca-Cola HBC Romania
Project: Coca-Cola Happiness Machine
@ Trade Marketing Congress
Howard Johnson , 22th February 2012
@ KFC Headquarter
KFC Headquarter , 24th February 2012
@ Magazinul Progresiv Conference
New Montana Hotel Sinaia , 15th March 2012
@ AFI Palace Cotroceni
AFI Palace Cotroceni , 9th - 22th April 2012
@ Pallas Mall Iasi
Palas Mall Iasi , 1st – 2nd June 2012
@ Mega Image Prelungirea Ghencea
Mega Image Ghencea , 26th – 28th October 2012
HAPPINESSMACHINE
The Brief
Results
HAPPINESSMACHINE
Results
HAPPINESSMACHINE
Client: Coca-Cola Imbuteliere Chisinau
Project: “Friendship Machine
Timing
• 16th – 17th November 2012
Location: MollDova Chisinau
Participants: over 1500 persons / day
Team: • 2 promoters inside• 2 promoters outside ( leafleting )• 1 hostess• 1 team leader• 1 cameraman / photographer
FRIENDSHIPMACHINE
The Brief
FRIENDSHIPMACHINE
Results
Creative & Production Services
Client: BDG
Period: 01.01 - 31.08
Materials• Boxes• Banner up• Menu• Neck Hanger• Tablet Tent• Glasses • Outdoor Branding
.
MARTINIBRANDINGCONCEPT
The Brief
MARTINIBRANDINGCONCEPT
Martini Boxes & Banner up
MARTINIBRANDINGCONCEPT
Menu/ Neck Hanger/ Tablet Tent/ Glasses
MARTINIBRANDINGCONCEPT
Tan Tan Outdoor Branding
LVMH
Client: Louis Vuitton Moet Hennessy
Project: Louis Vuitton Moet Hennessy Product Catalog
Timing
• September 2008
Objectives
• Concept development• Layout and text• Production – over 2000 pcs
LVMHCATALOG
The Brief
LVMHCATALOG
Results
Client: Domo
Project: 2005 Re-branding – branding materials production
Cities : 42 cities
Locations : 50 Domo Shops
Production :
Light box
Price label
Wall painting
Furniture
Logo
DOMOREBRANDING
The Brief
DOMOREBRANDING
Results
Client: Edy Spedition
Project: Branding of headquarters
City : Timisoara
Creative Concept and production :
Floor stickers
Totems
Panels
Volumetrically letters
Branded boards
Furniture
EDYPRODUCTION
The Brief
Results
EDYPRODUCTION
Client: Coca-Cola HBC Romania
Project: In-Store Spectacular Placement
EURO 2012 Campaign
Location: CORA Chain - National
Creative Concept and production :
The Golden Ball
Volumetrically Tribune
The Brief
EURO2012IN-STORESET-UP
EURO2012IN-STORESET-UP
Results
Contact Details
Tel: 021.230.55.53/54
Fax: 021.230.55.52
Mobil: 0720.070.458
Str. Biserica Floreasca , nr.6, sector 2, Bucuresti
www.qbpromotion.ro
Thank you!