Idea’s pitchCreature Productions

Idea 1

Our initial idea was based around the story of an orphan girl who has to go through her days living on her own, financially  supporting herself and living in a cardboard box, the documentary explores the day-to-day life of this girl as she struggles to cope with her life.

Idea 2 The third idea we had in mind was documenting the lifestyle

of a specific person of a specific ethnic background, this documentary will follow this persons daily lifestyle as they struggle to cope in society due to the various viewpoints and labels placed on them by the society they live in, Overall the documentary would have reflected how this person is treated in their life due to their ethnic origin.

Idea 3 Our third idea was to make a film trailer about the life of a

teenager delivery boy who dropped out of school to piss of his parents. One day he received a package and its contents was a bomb and he accidentally dropped it and it exploded destroying the entire city. He survived and became a mutant and he has to make the choice of using his mutant powers for good or evil.

Idea 4 Our final idea was to produce a documentary about a high

school boy who decided to drop out of education and pursue competitive gaming, as he believed that what he was doing was not what he really wanted to do and it shows the success and lifestyle of someone who has changed their life by making the right decisions and following his dreams.

Chosen Idea As a group we decided that idea 4 will be the one that we will

be producing We chose this idea because we believed that it appeals to

our target audience the most out all the ideas. We also chose this idea as we believed that it would be fun

and interesting to carry out.

Research As part of our research and planning we conducted an

audience survey From our results we learnt that a majority of our audience

were interested in viewing an observational documentary Looking at our list of ideas we found that the final idea

resembled this the most.

Reflective24%

Observational38%

Expository12%

Subjective10%

Participative16%

Research We also found out that a higher percentage of people wanted

to be entertained more than informed. This also influenced our decision to continue on with idea 4

as we believed it would be the most entertaining choice out of the 4.

We also considered our trailer idea however due to the lack of a budged we decided that we should do it.

Informed42%

Entertained58%

Ancillary tasks

As part of our ancillary tasks we will create a newspaper print advert and a radio advert.

We have carried out research on both types of advertising methods and found out that these forms of advertising will easily create synergy with our documentary

Ancillary Tasks – Newspaper ad

To create synergy with our documentary we thought that the newspaper advert would work well as

It can inform our audience by providing a quick glimpse of the documentary and information on it

Providing an alternative to view it online as some newspapers offer this.

Ancillary Tasks – Radio ad

No text so it appeals to teenagers as they do not like reading.

We have found out that many teenagers prefer radio adverts rather than having to read magazines, as with magazines they have to buy magazines while radio adverts are free.

We believe it will create synergy as our topic is very technical and modern so we have to suit that role.