Creatovate ConTech 2015 Keynote: Smile :-) you're innovating!$

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Smile You’re Innovating!$ ConTech 2015 Wed 13 March 2015 Olympic Room, MCG

Transcript of Creatovate ConTech 2015 Keynote: Smile :-) you're innovating!$

Smile You’re Innovating!$

ConTech 2015Wed 13 March 2015Olympic Room, MCG

“If you always do what you always did, you will always get what you always got.” (A. Einstein).

If you continue to do what you always did you may not survive!× Hillier’s – Jan 2015 voluntary administration× Betta Foods – Jan 2015 voluntary administration× Metford – Feb 2015 receivership

Opportunity

• Technology trends

– Social– Mobile– Data– Manufacturing

• 3D Printing, Lean, Flexible• Population growth => 9.5b @2050• Free Trade Agreements• Australia’s Food Safe reputation• Global Food Trends

– Premiumisation– Local– Authentic– Flavour– Snacking

Be not afraid as opportunity awaits all of us…

Introducing Dermott @

Dermott Dowling is Managing Director @Creatovate Innovation & International Business Consultancy.Dermott has over 18 years experience building brands and businesses in Asia Pacific, Australasia and UK, with time spent at leading consumer goods companies including Fonterra, Foster’s and Lion Dairy & Drinks.Belief the only sustainable business growth is organic, driven by innovation and international business.Lecture International Business @Swinburne University in addition to helping clients grow.Creatovate works with a diverse range of clients from startups and fast growing multinationals to independent family owned businesses.

Innovation & International Business Consultant

Business Challenge

• Take 2 minutes to write down all the different types of innovation you can think of?

• Now take 3 minutes in your tables to come up with more ways to innovate?

• How many types of innovation have you discovered?

Think creatively and innovate beyond product performance

How many types?10 Types of Innovation

Sources: Larry Keeley, 2013; Doblin Inc.

A Shift in Value Creation2% of projects produce more than 90% of value…

What does frozen food, Duc d’O Fine Chocolate & George Clooney all have in common?

Business Model InnovationThe Business Model Canvas

1. Why would someone want to buy something from you?2. How will you make money selling it?3. What, exactly, are the important things you need to do to pull off

the plan?

Sources: Osterwalder & Pigneur; Johnson, 2010

Who is doing it?www.dishd.com.au Brand new Business, Brand, Channel, CRM

•Opportunity to use technology to disrupt traditional business models•Est. a small team•Agility & Access to leaders•Built Platforms•Partners (supply, logistics)•220 new lines ‘lifted & launched’ in under 12 months•Brand new Brand, Business, Channel, CRMSaw a gap in the marketTrusted their consumer understandingGo with Conviction

Who else is doing it? SF BestChina example: SF Best 266 lines of Candy/Chocolate 14 countries

Who has done it?Nespresso: 10 + years of 30% YoY growth, CHF3b business

• Present in almost 60 countries• 180,000 unique customers visit online boutique every day

How to start doing it?

• Define your business challenge

– Set your Focus• Allocate some people <7 to the task

– People• Place self imposed time limits

– Time• Allocate some resources for controlled

tests

– $$$• Push to learn in market

– Get out of the building!

Focus | People | Time | $$$ | Learn

Sources: Bill Gerard (2008); Jeff Bezos - Amazon.com; Scott Anthony (2013)

Takeaways

• Yesterday’s business models will not work today

• Innovate beyond product performance

• Set your Challenge and Share it with others

• Small Teams – lean and learn

• World of opportunity!

Smile You Are Innovating!$

References & Bibliography

Scott Anthony (2013) Five Ways to Innovate Faster http://blogs.hbr.org/2013/07/how-to-innovate-faster/ July 30

retrieved on 14/10/2014

Bill Gerard, Mindwerx (2008) Focus | People | Time Creativity & Innovation, Swinburne University of Technology, MEI

Lecture.

Mark W. Johnson (2010). A New Framework for Business Models January 21, HBR Blogs

Larry Keeley, Bansi Nagji, Helen Walters (2013). Ten Types of Innovation: The Discipline of Building Breakthroughs,

John Wiley & Sons.

Larry Keeley ( 2013) Ten Types of Innovation, YouTube, published 12 July http://youtu.be/vJ5Jq3MyXAk viewed on 14th Oct

2014

Alexander Osterwalder & Yves Pigneur (2010) Business Model Generation John Wiley & Sons, Inc. New Jersey

Alexander Osterwalder ( 2013) A Better Way to Think About Your Business Model May 6,

http://blogs.hbr.org/2013/05/a-better-way-to-think-about-yo/ retrieved on 13.10.14

ALEXANDER OSTERWALDER (2010) COMBINING BUSINESS MODEL PROTOTYPING, CUSTOMER DEVELOPMENT, AND SOCIAL

ENTREPRENEURSHIP AUGUST 05, http://businessmodelalchemist.com/blog/2010/08/combining-business-model-prototyping-

customer-development-and-social-entrepreneurship.html viewed on 15/10/2014

http://www.nestle.com/csv/case-studies/AllCaseStudies/Ecolaboration-Nespresso-platform-sustainable-innovation viewed on

13th Oct 2014

http://www.nestle-nespresso.com/about-us/facts-and-figures viewed on 13th Oct 2014

Dermott Dowling

Director

T: +61 400 040 195

[email protected]

www.creatovate.com.au