CREATIVITYCREATIVITYCREATIVITYCREATIVITYStandard 1: Objective 2

“Creativity requires the courage to let go of certainties.” - Erich

WHAT IS CREATIVITY?WHAT IS CREATIVITY?WHAT IS CREATIVITY?WHAT IS CREATIVITY?

Creativity - The ability to generate Creativity - The ability to generate unique ideas, approaches and unique ideas, approaches and solutionssolutions

CREATIVE TRAITSCREATIVE TRAITSCREATIVE TRAITSCREATIVE TRAITS

ImaginationImagination Mental awarenessMental awareness Verbal abilityVerbal ability Ability to reason logically and non-Ability to reason logically and non-

traditionallytraditionally Mental flexibilityMental flexibility Open to new possibilitiesOpen to new possibilities Ability to think outside the boxAbility to think outside the box Independent thinkingIndependent thinking

Ways in which employees Ways in which employees can demonstrate creativity can demonstrate creativity

on the jobon the job

Ways in which employees Ways in which employees can demonstrate creativity can demonstrate creativity

on the jobon the job Sales presentationsSales presentations Customer difficulties (customer service)Customer difficulties (customer service) Human relation problems (team Human relation problems (team

building)building) Product/service changesProduct/service changes Operational changesOperational changes Promotions & displays (advertising)Promotions & displays (advertising) Employee trainingEmployee training

Techniques for Techniques for developing or enhancing developing or enhancing

creativitycreativity

Techniques for Techniques for developing or enhancing developing or enhancing

creativitycreativity Atmosphere Atmosphere BrainstormingBrainstorming Role playingRole playing ExperimentingExperimenting Mind Mapping DiagramsMind Mapping Diagrams

Let’s explore these each in more detail…Let’s explore these each in more detail…

AtmosphereAtmosphereAtmosphereAtmosphere Create an attitude and atmosphere Create an attitude and atmosphere

conducive to creativity conducive to creativity –Heightened awareness & Heightened awareness & acceptanceacceptance

– Identify the problemIdentify the problem–Determine the factsDetermine the facts– Identify solutions to meet the Identify solutions to meet the needsneeds

–Find solutionsFind solutions

BrainstormingBrainstormingBrainstormingBrainstorming

Listing as many relative and Listing as many relative and different ideas as possible.different ideas as possible.– Reserve analysis or judgment Reserve analysis or judgment

until lateruntil later– Just list possibilities Just list possibilities

Role playingRole playingRole playingRole playing

The process of acting through a The process of acting through a situation without all the real situation without all the real characters being present.characters being present.

ExperimentingExperimentingExperimentingExperimenting

Putting the Putting the pieces together pieces together in different ways in different ways in order to see in order to see what happenswhat happens..

Mind Mapping DiagramsMind Mapping DiagramsMind Mapping DiagramsMind Mapping Diagrams

Step #1 – Place your problem, Step #1 – Place your problem, subject or idea in the middle of a subject or idea in the middle of a circle.circle.

Birthday

Example - Birthday

Mind Mapping Diagrams– Mind Mapping Diagrams– cont.cont.

Mind Mapping Diagrams– Mind Mapping Diagrams– cont.cont.

Step #2– Break the problem down Step #2– Break the problem down by listing sub ideas on spokes by listing sub ideas on spokes coming from the center circle. coming from the center circle.

Birthday

Party

AgingMemories

Mind Mapping Diagrams– Mind Mapping Diagrams– cont.cont.

Mind Mapping Diagrams– Mind Mapping Diagrams– cont.cont.

Break the problem down even Break the problem down even further by sub-dividing the sub further by sub-dividing the sub ideas. ideas.

Birthday

Party

AgingMemories

A story, solution or idea could be developed by reading the entire mind mapping diagram.

Wrinkles

Grey hair

Declining health

Guests

Photos

GiftsCelebration

Family

Happy

APPLICATION EXERCISEAPPLICATION EXERCISEAPPLICATION EXERCISEAPPLICATION EXERCISE

How many parts can How many parts can the circle be divided the circle be divided into by using only into by using only four linesfour lines

Lines can be of any Lines can be of any lengthlength

Lines can appear & Lines can appear & intersect at any point intersect at any point within the circlewithin the circle

Lines must be Lines must be straightstraight

Solution is on next slide

SOLUTIONSOLUTIONSOLUTIONSOLUTION

Through Creative Through Creative Perception, Four Perception, Four Lines Can Yield Lines Can Yield Eleven Different Eleven Different PartsParts

APPLICATION EXERCISEAPPLICATION EXERCISEAPPLICATION EXERCISEAPPLICATION EXERCISE

Devise a way to Devise a way to change the change the formation from formation from five squares to five squares to four, by moving four, by moving only two of the only two of the lines.lines.

Squares must still Squares must still be adjacentbe adjacent

Solution is on next slide

SOLUTIONSOLUTIONSOLUTIONSOLUTION

CONNECT THE DOTSCONNECT THE DOTSCONNECT THE DOTSCONNECT THE DOTS

Draw four Draw four connected connected straight lines, straight lines, without retracing without retracing your path, that your path, that pass through all pass through all the pointsthe points

Can you do it with Can you do it with three?three?

Solution is on next slide

SOLUTIONSOLUTIONSOLUTIONSOLUTION

Note: the restriction of Note: the restriction of the boundary was not the boundary was not part of the rules This part of the rules This puzzle is a perfect puzzle is a perfect illustration of how rules illustration of how rules and restrictions that we and restrictions that we carry with us carry with us unconsciously can inhibit unconsciously can inhibit problem solving and why problem solving and why most people cannot most people cannot exceed the imaginary exceed the imaginary square-shaped boundarysquare-shaped boundary. .

SOLUTIONSOLUTIONSOLUTIONSOLUTION

Three linesThree lines

IN AND OUT LETTERSIN AND OUT LETTERSIN AND OUT LETTERSIN AND OUT LETTERS

A man draws a box, A man draws a box, then begins to place then begins to place all the letters of the all the letters of the alphabet either alphabet either inside or outside the inside or outside the box.box.

Where do G, H and Where do G, H and the rest of the the rest of the alphabet belong?alphabet belong?

What is the system What is the system being used?being used? Solution is on next slide

SOLUTIONSOLUTIONSOLUTIONSOLUTION

The key to the problem The key to the problem lies not in some lies not in some complex complex interrelationship of interrelationship of numbers of vowels and numbers of vowels and consonants but in the consonants but in the shape of the letters shape of the letters themselves. themselves.

Letters with straight Letters with straight lines belong inside the lines belong inside the box; letter with curved box; letter with curved lines, outsidelines, outside

Find own samplesFind own samplesFind own samplesFind own samples

Find samples of creativity from various Find samples of creativity from various media (magazines, newspapers, billboards, media (magazines, newspapers, billboards, etc.) that display creativity to help prepare etc.) that display creativity to help prepare you for this part of the ad campaign project.you for this part of the ad campaign project.

Some Creative AdsSome Creative AdsSome Creative AdsSome Creative Ads

Skin Cancer Towel McDonald’s Pole

Some Creative AdsSome Creative AdsSome Creative AdsSome Creative Ads

Elm Grove Police Department:

Slower is BetterLife Is Too Short for the

Wrong Job

Some Creative AdsSome Creative AdsSome Creative AdsSome Creative Ads

Imodium AD Imodium AD Toliet TissueToliet Tissue

Imodium AD Toilet Tissue

Swiss Skydive Elevator

Some Creative AdsSome Creative AdsSome Creative AdsSome Creative Ads

Office Max: Get Organized